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	<title>Shopify Themes, Web Design and custom Shopify Websites &#8211; Underground Media</title>
	<atom:link href="http://www.undergroundmedia.co.uk/feed" rel="self" type="application/rss+xml" />
	<link>http://www.undergroundmedia.co.uk</link>
	<description>Shopify Themes, Web Design Experts since 2008 developing Custom Ecommerce Websites for Start-ups, Artists and Global Brands</description>
	<lastBuildDate>Fri, 17 Jun 2016 00:08:39 +0000</lastBuildDate>
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		<title>Testing the Shopify buy button</title>
		<link>http://www.undergroundmedia.co.uk/testing-the-shopify-buy-button/</link>
		<pubDate>Tue, 17 May 2016 03:42:57 +0000</pubDate>
		<dc:creator><![CDATA[rbairstow]]></dc:creator>
				<category><![CDATA[Shopify Themes]]></category>
		<category><![CDATA[Tips & Tricks]]></category>

		<guid isPermaLink="false">http://www.undergroundmedia.co.uk/?p=309</guid>
		<description><![CDATA[The buy button, recently introduced by Shopify makes it simple for any website on any platform to easily embed products onto a page or blog post. Here we are testing and showcasing just how simple this is to use. In your Shopify admin click on: Online store > Sales Channels > Buy Button From here]]></description>
				<content:encoded><![CDATA[<p>The buy button, recently introduced by Shopify makes it simple for any website on any platform to easily embed products onto a page or blog post.</p>
<p>Here we are testing and showcasing just how simple this is to use.</p>
<p>In your Shopify admin click on: <strong>Online store</strong> > <strong>Sales Channels</strong> > <strong>Buy Button</strong><br />
From here you are given some simple options to choose a product or even an entire collection. In this instance we have chosen our Testament Shopify theme presets from our <a href="http://www.shopifythemes.net" title="shopify theme">Shopify theme</a> store which we are adding to this blog post.</p>
<p><img src="http://www.undergroundmedia.co.uk/wp-content/uploads/2016/05/Screen-Shot-2016-05-16-at-23.31.26-1024x799.png" alt="Shopify buy button" width="990" height="772" class="alignleft size-large wp-image-310" srcset="http://www.undergroundmedia.co.uk/wp-content/uploads/2016/05/Screen-Shot-2016-05-16-at-23.31.26-300x234.png 300w, http://www.undergroundmedia.co.uk/wp-content/uploads/2016/05/Screen-Shot-2016-05-16-at-23.31.26-768x599.png 768w, http://www.undergroundmedia.co.uk/wp-content/uploads/2016/05/Screen-Shot-2016-05-16-at-23.31.26-1024x799.png 1024w, http://www.undergroundmedia.co.uk/wp-content/uploads/2016/05/Screen-Shot-2016-05-16-at-23.31.26-256x200.png 256w, http://www.undergroundmedia.co.uk/wp-content/uploads/2016/05/Screen-Shot-2016-05-16-at-23.31.26.png 1312w" sizes="(max-width: 990px) 100vw, 990px" /></p>
<p>On the next page you are presented with a small set of color options to style the appearance of products within your buy button, nothing too complicated which is synonymous with the entire Shopify experience.</p>
<p><img src="http://www.undergroundmedia.co.uk/wp-content/uploads/2016/05/Screen-Shot-2016-05-16-at-23.45.09-650x1024.png" alt="shopify buy button style options" width="650" height="1024" class="alignleft size-large wp-image-315" srcset="http://www.undergroundmedia.co.uk/wp-content/uploads/2016/05/Screen-Shot-2016-05-16-at-23.45.09-768x1210.png 768w, http://www.undergroundmedia.co.uk/wp-content/uploads/2016/05/Screen-Shot-2016-05-16-at-23.45.09-650x1024.png 650w, http://www.undergroundmedia.co.uk/wp-content/uploads/2016/05/Screen-Shot-2016-05-16-at-23.45.09-127x200.png 127w, http://www.undergroundmedia.co.uk/wp-content/uploads/2016/05/Screen-Shot-2016-05-16-at-23.45.09.png 830w" sizes="(max-width: 650px) 100vw, 650px" /></p>
<div style="clear: left"></div>
<p>Once you are happy with your selection click the <strong>Generate embed code</strong> button and wait for the code to be created.</p>
<p>Copy the code and open the page in which you would like to add the products to. For our blog we use WordPress so the process is seamless and without issue. If you are using WordPress make sure to switch from Visual mode to Text when editing the page for the next part.</p>
<p>Paste in the code and preview your post. This is what we were presented with:</p>
<div data-accent_color="767676" data-background_color="ffffff" data-button_background_color="000000" data-button_text_color="ffffff" data-cart_button_text="Cart" data-cart_title="Your cart" data-cart_total_text="Total" data-checkout_button_text="Checkout" data-discount_notice_text="Shipping and discount codes are added at checkout." data-embed_type="cart" data-empty_cart_text="Your cart is empty." data-shop="responsivethemes.myshopify.com" data-sticky="true" data-text_color="000000"></div>
<div data-background_color="ffffff" data-button_background_color="000000" data-button_text_color="ffffff" data-buy_button_out_of_stock_text="Out of Stock" data-buy_button_product_unavailable_text="Unavailable" data-buy_button_text="Buy now" data-collection_handle="testament-shopify-theme" data-display_size="compact" data-embed_type="collection" data-has_image="true" data-next_page_button_text="Next page" data-product_handle="" data-product_modal="true" data-product_name="" data-product_title_color="000000" data-redirect_to="modal" data-shop="responsivethemes.myshopify.com"></div>
<p><script type="text/javascript">document.getElementById('ShopifyEmbedScript') || document.write('<script type="text/javascript" src="https://widgets.shopifyapps.com/assets/widgets/embed/client.js" id="ShopifyEmbedScript"><\/script>');</script></p>
<p>Now we have a live set of products within our blog post which can be purchased without leaving the site. No code knowledge needed, no layouts to format or grids to build. If you have an external site that is not running on Shopify and want to start adding products to it the buy button really is a simple and very powerful tool to use and a fantastic addition to any website.</p>
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		<title>Work for us</title>
		<link>http://www.undergroundmedia.co.uk/work-for-us/</link>
		<pubDate>Sun, 13 Sep 2015 16:31:58 +0000</pubDate>
		<dc:creator><![CDATA[rbairstow]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.undergroundmedia.co.uk/?p=299</guid>
		<description><![CDATA[As a fast growing startup with a client base that includes major brands such as LA Lakers, Marimekko, Cypress Hill, Gretchen Rossi, Dash by Kim Kardashian and iliac Golf we are always on the lookout for talent that can offer a fresh perspectives and compliment our offering. As an employee you will have the benefit]]></description>
				<content:encoded><![CDATA[<p>As a fast growing startup with a client base that includes major brands such as LA Lakers, Marimekko, Cypress Hill, Gretchen Rossi, Dash by Kim Kardashian and iliac Golf we are always on the lookout for talent that can offer a fresh perspectives and compliment our offering.</p>
<p>As an employee you will have the benefit of working in a no limit company where talent is recognised, out of the box thinking is encouraged and hard work is rewarded. If you are a skilled Designer or Developer with strong knowledge of the Shopify platform reach out to us, we would love to hear from you.</p>
<p>We work with a portfolio of over 15,000 Shopify ecommerce clients and handle projects big and small with budgets ranging from $100 to $20,000 all with tight deadlines and varying levels of skill requirement.</p>
<p>We have immediate vacancies available based in Orlando, Florida.</p>
<h4>Shopify Support Guru</h4>
<p>As an excellent communicator working with a high volume of clients on a daily basis you will be 100% customer focused and able to offer the very best customer service experiences to all. You will have the ability to dissect and understand customer requirements and deliver answers to all queries. As a resourceful outward thinker you will have the ability to find information and provide quick solutions to real world customer problems.</p>
<p>You will work with customers to answer questions and provide information on the usage of the Shopify ecommerce platform and how to use the features provided within the Shopify Themes that we build.</p>
<p>Training and knowledge bases will be provided but a strong advantage would be a good working knowledge of the Shopify ecommerce platform, the role will has the following requirements.</p>
<ul>
<li>
<p>Ability to handle numerous customers at once</p>
</li>
<li>
<p>Strong customer empathy</p>
</li>
<li>
<p>Excellent written and verbal skills</p>
</li>
<li>
<p>HTML &amp; CSS code knowledge preferable but not essential</p>
</li>
<li>
<p>Ability to work under pressure</p>
</li>
<li>
<p>A Friendly and outgoing demeanor</p>
</li>
<li>
<p>You must be resourceful and an outward thinker that knows their way around the web ( not just Facebook )</p>
</li>
</ul>
<p>If you think that this describes you, send us your resume complete with cover letter to the email address listed at the bottom of our home page.</p>
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		<title>Epic Shopify Theme Now Available</title>
		<link>http://www.undergroundmedia.co.uk/epic-shopify-theme-now-available/</link>
		<pubDate>Fri, 20 Mar 2015 09:42:25 +0000</pubDate>
		<dc:creator><![CDATA[rbairstow]]></dc:creator>
				<category><![CDATA[Shopify Themes]]></category>

		<guid isPermaLink="false">http://www.undergroundmedia.co.uk/?p=287</guid>
		<description><![CDATA[We just released another Responsive Shopify Theme: Epic. For Demos and Purchase Information please check out: Epic Shopify theme on our Shopify Theme Store Available with 4 Excellent Presets the Epic Shopify Theme is built for the savvy store owner who wants to create a compelling user journey. Offering a Re-orderable homepage setup built from]]></description>
				<content:encoded><![CDATA[<p>We just released another Responsive Shopify Theme: Epic.</p>
<p>For Demos and Purchase Information please check out: <a href="http://www.shopifythemes.net/products/epic-faith" title="Epic Shopify Theme" target="_blank">Epic Shopify</a> theme on our <a href="http://www.shopifythemes.net/products/epic-faith" title="Shopify Theme Store" target="_blank">Shopify Theme Store</a></p>
<p>Available with 4 Excellent Presets the Epic Shopify Theme is built for the savvy store owner who wants to create a compelling user journey.<br />
Offering a Re-orderable homepage setup built from multiple sections including, product grids, product carousels, collections, slideshows, galleries, Instagram, blog posts and more we really feel that we nailed it with this theme.</p>
<p>A Sticky top Navigation keeps movement across the site simple and seamless with mega dropdown allowing deep navigation into your sites content.</p>
<p><img src="http://www.undergroundmedia.co.uk/wp-content/uploads/2015/03/epic-shopify-theme-navigation-1024x246.png" alt="epic shopify theme navigation" width="990" height="238" class="alignleft size-large wp-image-288" srcset="http://www.undergroundmedia.co.uk/wp-content/uploads/2015/03/epic-shopify-theme-navigation-300x72.png 300w, http://www.undergroundmedia.co.uk/wp-content/uploads/2015/03/epic-shopify-theme-navigation-1024x246.png 1024w, http://www.undergroundmedia.co.uk/wp-content/uploads/2015/03/epic-shopify-theme-navigation-260x62.png 260w, http://www.undergroundmedia.co.uk/wp-content/uploads/2015/03/epic-shopify-theme-navigation.png 1161w" sizes="(max-width: 990px) 100vw, 990px" /></p>
<p>Dynamic Homepage Galleries adapt to your choice of 1 &#8211; 4 images in 3 different sections allowing full width banner images or image blocks with Text overlay</p>
<p><img src="http://www.undergroundmedia.co.uk/wp-content/uploads/2015/03/epic-shopify-theme-gallery-1024x187.png" alt="epic shopify theme gallery" width="990" height="181" class="alignleft size-large wp-image-289" srcset="http://www.undergroundmedia.co.uk/wp-content/uploads/2015/03/epic-shopify-theme-gallery-300x55.png 300w, http://www.undergroundmedia.co.uk/wp-content/uploads/2015/03/epic-shopify-theme-gallery-1024x187.png 1024w, http://www.undergroundmedia.co.uk/wp-content/uploads/2015/03/epic-shopify-theme-gallery-260x48.png 260w, http://www.undergroundmedia.co.uk/wp-content/uploads/2015/03/epic-shopify-theme-gallery.png 1492w" sizes="(max-width: 990px) 100vw, 990px" /></p>
<p>Image Rollovers display additional product images on hover allowing 2 product views from the homepage and collection pages giving customers detailed exploration into products which assists with purchasing decisions</p>
<p><img src="http://www.undergroundmedia.co.uk/wp-content/uploads/2015/03/epic-shopify-theme-image-rollover-1024x353.png" alt="epic shopify theme image-rollover" width="990" height="341" class="alignleft size-large wp-image-291" srcset="http://www.undergroundmedia.co.uk/wp-content/uploads/2015/03/epic-shopify-theme-image-rollover-300x103.png 300w, http://www.undergroundmedia.co.uk/wp-content/uploads/2015/03/epic-shopify-theme-image-rollover-1024x353.png 1024w, http://www.undergroundmedia.co.uk/wp-content/uploads/2015/03/epic-shopify-theme-image-rollover-260x90.png 260w, http://www.undergroundmedia.co.uk/wp-content/uploads/2015/03/epic-shopify-theme-image-rollover.png 1285w" sizes="(max-width: 990px) 100vw, 990px" /></p>
<p>Homepage video or optional slideshow with titles, captions and independent slide caption positioning allow you to control visibility of your calls to action.</p>
<p><img src="http://www.undergroundmedia.co.uk/wp-content/uploads/2015/03/epic-shopify-theme-slide-captions.png" alt="epic shopify theme slide captions" width="796" height="273" class="alignleft size-full wp-image-292" srcset="http://www.undergroundmedia.co.uk/wp-content/uploads/2015/03/epic-shopify-theme-slide-captions-300x103.png 300w, http://www.undergroundmedia.co.uk/wp-content/uploads/2015/03/epic-shopify-theme-slide-captions-260x89.png 260w, http://www.undergroundmedia.co.uk/wp-content/uploads/2015/03/epic-shopify-theme-slide-captions.png 796w" sizes="(max-width: 796px) 100vw, 796px" /></p>
<p>A Product Quick View snippet allows easy shopping with less clicks as customers can slide through each available product within your store without going back and forth in between product pages</p>
<p><img src="http://www.undergroundmedia.co.uk/wp-content/uploads/2015/03/epic-shopify-theme-quick-view-1024x545.png" alt="epic shopify theme quick view" width="990" height="527" class="alignleft size-large wp-image-293" srcset="http://www.undergroundmedia.co.uk/wp-content/uploads/2015/03/epic-shopify-theme-quick-view-300x160.png 300w, http://www.undergroundmedia.co.uk/wp-content/uploads/2015/03/epic-shopify-theme-quick-view-1024x545.png 1024w, http://www.undergroundmedia.co.uk/wp-content/uploads/2015/03/epic-shopify-theme-quick-view-260x138.png 260w, http://www.undergroundmedia.co.uk/wp-content/uploads/2015/03/epic-shopify-theme-quick-view.png 1066w" sizes="(max-width: 990px) 100vw, 990px" /></p>
<p>Product Page hover to zoom in with image cycling and super size modules allow unparalleled visibility of the quality of the products within your store. Conveniently places to keep customers focused on product and not hunting around for controls within your site.<br />
Add to cart but stay on page encourages continued shopping and multi product purchase with clear Item added to cart notifications.</p>
<p><img src="http://www.undergroundmedia.co.uk/wp-content/uploads/2015/03/epic-shopify-theme-zoom.png" alt="epic shopify theme zoom" width="883" height="335" class="alignleft size-full wp-image-294" srcset="http://www.undergroundmedia.co.uk/wp-content/uploads/2015/03/epic-shopify-theme-zoom-300x114.png 300w, http://www.undergroundmedia.co.uk/wp-content/uploads/2015/03/epic-shopify-theme-zoom-260x99.png 260w, http://www.undergroundmedia.co.uk/wp-content/uploads/2015/03/epic-shopify-theme-zoom.png 883w" sizes="(max-width: 883px) 100vw, 883px" /></p>
<p>As ever the theme is backed by our highly acclaimed support and integrates seamlessly with all of Shopify&#8217;s current features including Variant Images, Language Editing and Variant Deep Linking.<br />
Responsive for Mobile, Tablet and Desktop/Notebook shopping Epic is a superior theme and completely scalable for businesses with a small number of products to those with thousands of items and complex navigation structures.</p>
<p><img src="http://www.undergroundmedia.co.uk/wp-content/uploads/2015/03/epic.jpg" alt="epic" width="1024" height="3673" class="alignleft size-full wp-image-295" /></p>
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		<title>We&#8217;re Hiring!</title>
		<link>http://www.undergroundmedia.co.uk/were-hiring/</link>
		<pubDate>Wed, 26 Nov 2014 09:37:43 +0000</pubDate>
		<dc:creator><![CDATA[rbairstow]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.undergroundmedia.co.uk/?p=270</guid>
		<description><![CDATA[Shopifythemes.net is the marketplace for all Shopify Themes created by Underground Media We design ecommerce templates offered to all Shopify store owners at an affordable fixed price when compared to a like for like custom web site. Empowering small business owners to extend or start their first online shop. Since 2008 Underground Media have become]]></description>
				<content:encoded><![CDATA[<p>Shopifythemes.net is the marketplace for all <a title="Shopify themes" href="http://www.shopifythemes.net" target="_blank">Shopify Themes</a> created by <a title="Custom Shopify Websites" href="http://www.undergroundmedia.co.uk" target="_blank">Underground Media</a></p>
<p>We design ecommerce templates offered to all Shopify store owners at an affordable fixed price when compared to a like for like custom web site. Empowering small business owners to extend or start their first online shop.</p>
<p>Since 2008 Underground Media have become one of Shopify&#8217;s premier partners, we do not publicly claim to be the best but our reputation precedes us and the quality of our work speaks for itself. With the ever changing dynamics of web we position ourselves at the forefront of design and functionality offering clean, sharp and highly flexible theme designs ready to fit with a wide array of industries and store requirements.</p>
<p>This ever changing dynamic requires us to be on point at all times to create high quality design with huge focus on conversion and increased business for our customers, with minimal reliance on complex day to day operations.</p>
<p>We are always interested in new talent but have immediate openings for the following positions:</p>
<p><strong>Front end Web Designer / Developer</strong></p>
<p>Requirements:</p>
<ul>
<li>
<p>knowledge of Shopify ecommerce</p>
</li>
<li>
<p>Proven knowledge and skill: HTML, CSS &amp; Javascript</p>
</li>
<li>
<p>Good Experience of Adobe Photoshop. Illustrator also preferable but not essential</p>
</li>
<li>
<p>Excellent communication skills, verbal and written</p>
</li>
<li>
<p>Ability to multi-task with high volumes of work</p>
</li>
<li>
<p>Ability to prioritise &amp; exceed customer requirement against tight deadlines</p>
</li>
<li>
<p>High level of self motivation to complete all tasks</p>
</li>
</ul>
<p>The role will include theme design and development for launch to the Shopify Theme store.<br />
You will also be expected to work with other members of the team on custom store builds and extending services to customers.</p>
<p>This role will also include customer support.<br />
You will be required to answer theme related queries and assist customers with modifications on a daily basis.</p>
<p>If this sounds like your ideal next job we would like to hear from you. <a title="Send it to us here" href="mailto:create@undergroundmedia.co.uk">Send your CV / Resumé</a> along with details of any portfolio work and Salary expectation.<br />
If you are on LinkedIn please also include links to your profile.</p>
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		<title>Icon Shopify Theme</title>
		<link>http://www.undergroundmedia.co.uk/icon-shopify-theme/</link>
		<pubDate>Sat, 22 Nov 2014 09:41:52 +0000</pubDate>
		<dc:creator><![CDATA[rbairstow]]></dc:creator>
				<category><![CDATA[Shopify Themes]]></category>

		<guid isPermaLink="false">http://www.undergroundmedia.co.uk/?p=278</guid>
		<description><![CDATA[We just launched our latest Shopify Theme: Icon Built on our favoured Responsive Framework Icon flows seamlessly through all screen sizes from Desktop to Mobile and offers fantastic features that will add a high end luxury feel to your online store. A Full screen background slideshow accompanied by Parallax scrolling images with great new ways]]></description>
				<content:encoded><![CDATA[<p>We just launched our latest <a title="Shopify theme" href="http://www.shopifythemes.net/collections/shopify-themes/products/icon" target="_blank">Shopify Theme</a>: Icon</p>
<p><a title="Shopify theme" href="http://www.shopifythemes.net/collections/shopify-themes/products/icon" target="_blank"><img src="http://cdn.shopify.com/s/files/1/0225/2231/files/icon-shopify-theme-store_large.png?6812" alt="Icon Shopify Theme" /></a></p>
<p>Built on our favoured Responsive Framework Icon flows seamlessly through all screen sizes from Desktop to Mobile and offers fantastic features that will add a high end luxury feel to your online store.</p>
<p>A Full screen background slideshow accompanied by Parallax scrolling images with great new ways to show your collections greet your customers from the homepage and sticky always visible navigation eases navigation of your store.</p>
<p>Product page zoom in allows high resolution views giving visitors access to your images in the finest detail.</p>
<p>Available with 3 great presets: <a title="Icon Shopify Theme" href="http://www.shopifythemes.net/collections/shopify-themes/products/icon" target="_blank">Dolce</a>, <a title="Icon Shopify Theme" href="http://www.shopifythemes.net/collections/shopify-themes/products/icon-christian" target="_blank">Christian</a> &amp; <a title="Icon Shopify Theme" href="http://www.shopifythemes.net/collections/shopify-themes/products/icon-coco" target="_blank">Coco</a> Icon is just $140 USD and can be purchased from our <a title="Shopify Themes" href="http://www.shopifythemes.net/collections/shopify-themes/" target="_blank">Shopify Theme Store</a></p>
<p>Met with great praise we have selected a few stores that have adopted the Icon theme.</p>
<p><strong>Viva Blanka</strong><br />
<a href="http://www.vivablanca.com/" target="_blank"><br />
<img src="https://s3.amazonaws.com/shopify-theme-store/screenshots/119/theme_example/original.jpg" alt="Viva Blanca" /><br />
</a></p>
<p><strong>Your Wedding Countdown</strong><br />
<a href="http://ywcountdown.com/" target="_blank"><br />
<img src="https://s3.amazonaws.com/shopify-theme-store/screenshots/120/theme_example/original.jpg" alt="Viva Blanca" /><br />
</a></p>
<p><strong>Carpe Diem</strong><br />
<a href="http://www.carpediiem.no/" target="_blank"><br />
<img src="https://s3.amazonaws.com/shopify-theme-store/screenshots/121/theme_example/original.jpg" alt="Viva Blanca" /><br />
</a></p>
<p><strong>Tan and Brown</strong><br />
<a href="http://tanandbrown.com/" target="_blank"><br />
<img src="https://s3.amazonaws.com/shopify-theme-store/screenshots/122/theme_example/original.jpg" alt="Viva Blanca" /><br />
</a></p>
<p><strong>Matiere</strong><br />
<a href="http://www.matiere.com/" target="_blank"><br />
<img src="https://s3.amazonaws.com/shopify-theme-store/screenshots/123/theme_example/original.jpg" alt="Viva Blanca" /><br />
</a></p>
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		<title>5 Stores Killing it with the Testament Theme</title>
		<link>http://www.undergroundmedia.co.uk/5-stores-killing-it-with-the-testament-theme/</link>
		<pubDate>Mon, 05 May 2014 21:25:36 +0000</pubDate>
		<dc:creator><![CDATA[rbairstow]]></dc:creator>
				<category><![CDATA[Shopify Themes]]></category>

		<guid isPermaLink="false">http://www.undergroundmedia.co.uk/?p=195</guid>
		<description><![CDATA[As part of our efforts to keep and maintain an active blog we want to share information beneficial to helping you get the most from your store and providing inspiration to help you on you increase the quality of your Shopify store. The Testament Shopify Theme has taken us by surprise, we knew we have]]></description>
				<content:encoded><![CDATA[<p>As part of our efforts to keep and maintain an active blog we want to share information beneficial to helping you get the most from your store and providing inspiration to help you on you increase the quality of your Shopify store.</p>
<p>The <a href="http://www.shopifythemes.net/products/testament-genesis" title="Testament Shopify Theme" target="_blank">Testament Shopify Theme</a> has taken us by surprise, we knew we have a good theme but were inundated within weeks of launch with questions and feedback from store owners. Here are 5 stores that have really excelled using our theme.</p>
<h4>So Frocking Good</h4>
<p><a href="http://sofrockinggood.com/" target="_blank"><img src="http://www.undergroundmedia.co.uk/wp-content/uploads/2014/05/So-Frocking-Good-–-Welcome-1024x566.png" alt="So Frocking Good - Shopify Theme" width="740" class="alignleft size-large wp-image-197" srcset="http://www.undergroundmedia.co.uk/wp-content/uploads/2014/05/So-Frocking-Good-–-Welcome-300x166.png 300w, http://www.undergroundmedia.co.uk/wp-content/uploads/2014/05/So-Frocking-Good-–-Welcome-1024x566.png 1024w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></p>
<h4>Killer Rezzy</h4>
<p><a href="http://www.killerrezzy.com/" target="_blank"><img src="http://www.undergroundmedia.co.uk/wp-content/uploads/2014/05/KILLER-REZZY1-1024x566.png" alt="KILLER REZZY - Shopify Theme" width="740" class="alignleft size-large wp-image-202" srcset="http://www.undergroundmedia.co.uk/wp-content/uploads/2014/05/KILLER-REZZY1-300x166.png 300w, http://www.undergroundmedia.co.uk/wp-content/uploads/2014/05/KILLER-REZZY1-1024x566.png 1024w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></p>
<h4>Wander</h4>
<p><a href="http://www.wander-store.com/" target="_blank"><img src="http://www.undergroundmedia.co.uk/wp-content/uploads/2014/05/Wander-The-Global-Fashion-Directory-Launching-Soon-1024x566.png" alt="Wander - Shopify Theme" width="740" class="alignleft size-large wp-image-198" srcset="http://www.undergroundmedia.co.uk/wp-content/uploads/2014/05/Wander-The-Global-Fashion-Directory-Launching-Soon-300x166.png 300w, http://www.undergroundmedia.co.uk/wp-content/uploads/2014/05/Wander-The-Global-Fashion-Directory-Launching-Soon-1024x566.png 1024w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></p>
<h4>Dirty Shirty</h4>
<p><a href="http://www.dirtyshirty.com/" target="_blank"><img src="http://www.undergroundmedia.co.uk/wp-content/uploads/2014/05/Keep-it-Dirty-DIRTY-SHIRTY1-1024x566.png" alt="Dirty Shirty - Shopify Theme" width="740" class="alignleft size-large wp-image-203" srcset="http://www.undergroundmedia.co.uk/wp-content/uploads/2014/05/Keep-it-Dirty-DIRTY-SHIRTY1-300x166.png 300w, http://www.undergroundmedia.co.uk/wp-content/uploads/2014/05/Keep-it-Dirty-DIRTY-SHIRTY1-1024x566.png 1024w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></p>
<h4>Skeleton Optics</h4>
<p><a href="http://www.skeletonoptics.com/" target="_blank"><img src="http://www.undergroundmedia.co.uk/wp-content/uploads/2014/05/Wear-It-Ride-It-Live-It-1024x566.png" alt="Skeleton Optics - Shopify Themes" width="740" class="alignleft size-large wp-image-204" srcset="http://www.undergroundmedia.co.uk/wp-content/uploads/2014/05/Wear-It-Ride-It-Live-It-300x166.png 300w, http://www.undergroundmedia.co.uk/wp-content/uploads/2014/05/Wear-It-Ride-It-Live-It-1024x566.png 1024w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></p>
<h4>Your Shopify Store Here</h4>
<p>Using the Testament Shopify Theme for your store? Reach out and let us know so that we can feature your site in our next update!</p>
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		<item>
		<title>Choosing a Shopify Theme</title>
		<link>http://www.undergroundmedia.co.uk/choosing-a-shopify-theme/</link>
		<pubDate>Mon, 05 May 2014 20:09:20 +0000</pubDate>
		<dc:creator><![CDATA[rbairstow]]></dc:creator>
				<category><![CDATA[Tips & Tricks]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[Shopify]]></category>
		<category><![CDATA[themes]]></category>

		<guid isPermaLink="false">http://www.undergroundmedia.co.uk/?p=181</guid>
		<description><![CDATA[Shopify Themes are a great way to start your own online store without the expense of Designers and Developers. Within minutes your new storefront can be up and running complete with your own custom logo, images, fonts, layouts and color schemes. It actually takes longer to find the perfect theme than it does to get]]></description>
				<content:encoded><![CDATA[<p><a title="Shopify Themes" href="http://www.shopifythemes.net" target="_blank">Shopify Themes</a> are a great way to start your own online store without the expense of Designers and Developers. Within minutes your new storefront can be up and running complete with your own custom logo, images, fonts, layouts and color schemes. It actually takes longer to find the perfect theme than it does to get one installed, customised and launched!</p>
<p>When choosing an ecommerce template for Shopify here are a few tips on what you should be looking for:</p>
<p>1. SEO &#8211; HTML tags and Metadata constructed properly.<br />
2. Theme Settings &#8211; An area to modify and update the theme to your own personal preference.<br />
3. Well documented &#8211; Look for those with detailed instructions ( it will save you lots of time )<br />
4. Examples of live stores using the theme.<br />
5. Responsive Design for Desktop, Tablet and Mobile view.</p>
<p>Here are a selection of the most popular themes for Shopify.</p>
<h4>Testament</h4>
<p>Released in March 2014 and an exceptionally fast moving theme, designed for stores with an impeccable eye for detail</p>
<p><a href="http://www.shopifythemes.net/products/testament-genesis"><img class="alignleft size-large wp-image-182" src="http://www.undergroundmedia.co.uk/wp-content/uploads/2014/05/The-Testament-Responsive-Shopify-Theme-by-Underground-Media-1024x884.png" alt="Testament Shopify Theme" width="990" height="854" /></a></p>
<hr />
<h4>Apollo</h4>
<p>A Superb theme with Parallax homepage content areas, options for Single product stores and multi collection ecommerce powerhouses.</p>
<p><a href="http://www.shopifythemes.net/products/apollo-hubble"><img class="alignleft size-large wp-image-186" src="http://www.undergroundmedia.co.uk/wp-content/uploads/2014/05/Apollo-Shopify-Theme-1024x884.png" alt="Apollo Shopify Theme" width="990" height="854" /></a></p>
<hr />
<h4>Mr Parker</h4>
<p>Clean Designs and offered for all stores. This is one of the only <a title="Shopify Themes" href="http://www.shopifythemes.net" target="_blank">Shopify Themes</a> in the marketplace that doesn&#8217;t rely on large slideshow images &#8211; Stores with no access to giant hero imagery can now create some spectacular effects using the 5 image homepage layout options.</p>
<p><a href="http://www.shopifythemes.net/products/mr-parker"><img class="alignleft size-large wp-image-187" src="http://www.undergroundmedia.co.uk/wp-content/uploads/2014/05/Mr-Parker-Responsive-Shopify-Theme-Mr-Parker-created-by-Underground-Media-1024x884.png" alt="Mr Parker Shopify Theme" width="990" height="854" /></a></p>
<hr />
<h4>Vantage</h4>
<p>In it&#8217;s second year within the Theme store Vantage has become one of the hottest selling themes based on it&#8217;s simple layout and ultra clean design.</p>
<p><a href="http://www.shopifythemes.net/products/vantage-shopify-theme-mono"><img class="alignleft size-large wp-image-188" src="http://www.undergroundmedia.co.uk/wp-content/uploads/2014/05/Vantage-Responsive-Shopify-Theme-Welcome-1024x884.png" alt="Vantage Shopify Theme" width="990" height="854" /></a></p>
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		<title>Is your Shopify store ready for launch?</title>
		<link>http://www.undergroundmedia.co.uk/is-your-shopify-store-ready-for-launch/</link>
		<pubDate>Tue, 29 Apr 2014 14:14:40 +0000</pubDate>
		<dc:creator><![CDATA[rbairstow]]></dc:creator>
				<category><![CDATA[Tips & Tricks]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[images]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://undergroundmedia.co.uk/dev/?p=1</guid>
		<description><![CDATA[We work with our fair share of online shops, some are fleeting exchanges where quick questions are asked, some are long term relationships. We build custom online shops for Shopify and have seen things that we love and things that just can&#8217;t be explained. Here is our rundown of the common mistakes and how you]]></description>
				<content:encoded><![CDATA[<p>We work with our fair share of online shops, some are fleeting exchanges where quick questions are asked, some are long term relationships.</p>
<p>We build custom online shops for Shopify and have seen things that we love and things that just can&#8217;t be explained. Here is our rundown of the common mistakes and how you can avoid them when setting up your store.</p>
<p>&nbsp;</p>
<h4>Have a Content Strategy</h4>
<p>A content Strategy? yes this sounds like something that digital marketing companies use to sell you something. There are companies that specialise in this and they do a great job but you need to think before you type.</p>
<p>Every piece of content on your site has a purpose, how do customers receive it, what routes do they take to get to it and most importantly what do they gain from seeing it. Think beyond the typical&#8230; &#8220;Hi this is my first website, i am really nice&#8230; please buy something&#8221;. build a story around your brand, go back to your roots and define who you are and what your USP is. Think about how to chain this together and plan how you aim to deliver this to your clients. Don&#8217;t forget to liven it up with images&#8230; nobody wants to read a huge block of text.</p>
<p>&nbsp;</p>
<h4>Fix your images</h4>
<p><img class="alignleft size-large wp-image-176" src="http://undergroundmedia.co.uk/dev/wp-content/uploads/2014/04/Screen-Shot-2014-05-05-at-19.56.06-1024x416.png" alt="Testament Shopify Theme Collections" width="990" height="402" /></p>
<p>For the small retailer with limited resources images are one of the most painful parts of running an ecommerce website.<br />
Some of you have your own images, some of you have access to supplier imagery  and the rest of you will scour Google trying to find the best possible images.</p>
<p>If you have the resources use them. Nothing is worse than visiting a website with the intention of buying to be treated to a barrage of tiny images with no detail or images that are clearly showing at different sizes.</p>
<p>We get a lot of requests to use code to make images the same height and give the same reply to all of them.<br />
We can resize images or apply a maximum height so that everything on your catalogue or collection pages show up at 200px tall but there is a problem here&#8230;.</p>
<p>Lest say you sell clothing where detail is important. You have a selection of images that are appearing way out of alignment so you decide that instead of spending the time sourcing imagery that would really highlight the detail you would prefer the quick max-height addition. Think on this first.</p>
<p>The bigger the image the more detail that is offered to a customer but a few small ones ruin the site. By limiting your bigger ( better ) images to the size of your smallest ( worst ) images and therefore offering your customer less quality you are giving them a reason not to make a purchase from your site.<br />
When shopping in a retail store we like to touch, feel and try the item before taking it to the register. Online this isn&#8217;t possible so you need to take every opportunity to shine. Reducing image quality is the most negative step you can take.</p>
<p>&nbsp;</p>
<h4>Sell your products with strong descriptions</h4>
<p><img class="alignleft size-large wp-image-174" src="http://undergroundmedia.co.uk/dev/wp-content/uploads/2014/04/Screen-Shot-2014-05-05-at-19.54.41-1024x527.png" alt="Mr Porter product description" width="990" height="509" srcset="http://www.undergroundmedia.co.uk/wp-content/uploads/2014/04/Screen-Shot-2014-05-05-at-19.54.41-300x154.png 300w, http://www.undergroundmedia.co.uk/wp-content/uploads/2014/04/Screen-Shot-2014-05-05-at-19.54.41-1024x527.png 1024w" sizes="(max-width: 990px) 100vw, 990px" /></p>
<p>Black Shirt with White sleeves&#8230;. OK from that description you might have an idea but you have 2 things to consider here.</p>
<p>1. SEO &#8211; Every word in your product descriptions count, use them and make them count</p>
<p>2. Your customer &#8211; Do they know about fabric, wash temperatures, specifications, selling points? What size is the model wearing the dress?. Every piece of information that you share is a selling point.</p>
<p>We know &#8211; you have several hundred products and little time to deal with everything, don&#8217;t skimp here though&#8230; Have you ever looked at eBay and seen those short mis-spelt descriptions&#8230; did they make you want to bid or did you look for alternatives?</p>
<p>Your customers really want to feel like they are dealing with professionals, spell checking takes seconds on most common desktop text editors, use it! Get a friend, colleague, partner or someone to take some time to proof read what you have written&#8230;. Did you punctuate? Does it make sense?<br />
We know that you want to launch but there is no excuse for poorly constructed content.</p>
<p>&nbsp;</p>
<h4>Follow the leaders</h4>
<p><img class="alignleft size-large wp-image-171" src="http://undergroundmedia.co.uk/dev/wp-content/uploads/2014/04/Screen-Shot-2014-05-05-at-19.52.17-1024x652.png" alt="Mr Porter" width="990" height="630" srcset="http://www.undergroundmedia.co.uk/wp-content/uploads/2014/04/Screen-Shot-2014-05-05-at-19.52.17-300x191.png 300w, http://www.undergroundmedia.co.uk/wp-content/uploads/2014/04/Screen-Shot-2014-05-05-at-19.52.17-1024x652.png 1024w, http://www.undergroundmedia.co.uk/wp-content/uploads/2014/04/Screen-Shot-2014-05-05-at-19.52.17-260x165.png 260w" sizes="(max-width: 990px) 100vw, 990px" /></p>
<p>Take some time to crawl the pages in your site. Is it the best it can possible be or will it just do for now?</p>
<p>Investing a couple of hours in seeing how the industry leaders conduct their approach to content and images is a great comparison for your site. Take a look at www.asos.com, www.nastygal.com &amp; www.mrporter.com granted these companies have money to spend on staff who specialist in different areas of the site but this is what you aspire to be.<br />
Get it right now and you will reap the benefits later on.</p>
<p>&nbsp;</p>
<h4>Breathe</h4>
<p>This is by far the most important tip we can offer&#8230; Take some time out prior to launch, sounds crazy but take it from our experience some time out, an afternoon, a day or even just a few hours can make all the difference. You will return to your store with perspective, a fresh set of eyes and a clear mind. The most important part of your business is you, if you aren&#8217;t 100% neither is your business.</p>
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