Case in point, Matt Cutts, Principle Engineer at Google, is featured almost daily on YouTube.com answering questions sent to him during an open-door question/answer session in late 2009. He may also be answering random questions sent to him via email, his blog (MattCutts.com), and Twitter.

Below are the accepted tools offered up by the respective search engines as an alternative to SEO software:

Google Webmaster Tools

• Google Website Optimizer
• Submit Your Website to Google
• Google Webmaster Checklist
• Official SEO Starter Guide (By Google)
• Google Keyword Tool and Google Search Based Keyword Tool

Yahoo! Site Explorer

• Submit Your Website to Yahoo!
• Follow the Official Yahoo! Search Blog

Bing Webmaster Toolbox

• Submit Your Website to Bing
• Bing Webmaster Tools
• Bing SEO Basics Guide
• Bing Developer Tools
• Follow the Bing SEO Blog

Keyword Research Tools

SEO software designed to help you determine the best keywords to target on your website are referred to as “Keyword Suggestion Tools” (KWST) and there are several available online. However, many KWSTs are man-made and skewed, so its important to know which KWST is right for your website so you’re not wasting your time optimizing for keywords that nobody is searching for.

Before you go out and buy keyword software, I encourage you to follow these steps first (as you may find out that keyword software is not all necessary):

1. Analyze your payper click campaigns to identify keywords that produced leads or sales
2. Survey and brainstorm with employees, managers, and with customers

http://screencast.com/t/YmE3Yzdm

3. Study Goals in Google Analytics for several week (or months) to understand what keywords convert

The leading KWST available today is still WordTracker, which recently went through a face lift. WordTracker offers more than just a quick query of potential keyword opportunities. This software actually takes 120 days worth of data and organizes it into a robust database, which when queried not only returns an estimate of how many people are searching for a keyword, but also how many other websites are competing.

I used to prefer WordTracker becuase I could save queries and run scheduled reports. I also like the Keyword Effectiveness Index (KEI) computed by this SEO software (a result of calculating a number of searches with number of competing sites).

You don’t have to pay for a year’s worth of use, now you can use WordTracker for 7 days free. Give WordTrackera run through and see for yourself how this keyword research tool works.

A new leader is emerging in the Keyword Research area and they go by the name of Trellian. The tool is calledKeywordDiscovery.com and the technology is getting so advanced that they actually have relationships with the major search engines to provided aggregrated queries and Long Tail Keywords the search engines don’t typically display in their Pay-Per-Click keyword suggestion tools.

Other Keyword Research Tools

• Aaron Wall’s SEO Tools
• Open Site Explorer
• SEMRush.com Paid & Organic Insight
• Traffic Travis
• SpyFu.com Paid & Organic Insight
• KeywordSpy Paid & Organic Insight

Other SEO Software

Want to know what SEO software I use? Check out the list of tools below. Each has their own individual purpose, such as the Xenu’s Link Sleuth that validates all the links on your website to insure a good user (and web crawler) experience. Qualidator Site Analyzer is a new SEO software tool that provides some wicked insight to SEO and general web development obstacles; definitely try that one out. Contact us if you believe something is missing from this list:

• Link Sleuth, Broken Link & Image Validation
• HTTPWatch Redirect Validation
• Free XML Sitemap Generator
• Website Grader – Site Audit Tool
• Darxx SEO Audit Tool
• Qualidator (Bad Ass Tool)
• Test Page Load Time
• SEOMoz.org Inbound Link Analyzer
• Check Traffic & Source Estimates

No matter how hard some people try to mystify SEO, it is not as complicated as many would lead you to believe. Despite all the techno jargon that many in the field will throw at you: SERPs, SEM, PageRank, Keyword Density, Vertical Search, Algorithms… SEO is really simple to do if you understand some basic concepts and follow some easy steps.

Search Engine Optimization is getting your content listed in all the top positions in Google, Yahoo and MSN for your targeted keywords. When someone does a keyword search in a search engine for your particular subject or niche – you want your site or content to be at the top of the list.

Here are 10 SEO tactics that have worked and are working for me at this moment in time. I make this clarification because you must understand search engines, especially Google, are constantly redefining how they rank pages. Here are my favorite tactics and strategies:

1. Quality Content is and always will be your number one factor for getting high rankings and keeping them. You must understand search engines are simply businesses who supply a product like any other company. That product is information. They must offer quality results to anyone using their service to solve a problem, answer a question or to buy a product. The more relevant, the more targeted the search solution they return, the higher the overall quality of their product and the more popular their search engine will become. Providing quality content is vital for SEO success.

2. Keywords are your number one tools for achieving high rankings. You must understand keywords and how they work on the web. You must know how many searches are made each day for your chosen keywords. Sites like Wordtracker and Seobook will give you a rudimentary number of searches. Design your pages around your targeted keywords and don’t forget to do some deep-linking to these pages on your site. Find and build backlinks to these interior keyword pages and not just to your home page or domain URL. Picking keywords with medium to low competition has worked out well for me. So too has using the more targeted and higher converting “long-tail” keywords been very beneficial for me.

3. On page Factors and site design will play a major role in the spidering and indexing of your site/content. Make sure all your pages are SEO friendly, made sure all your pages can be reached from your homepage and no pages should be no more than three levels away from it – keeping a sitemap listing all your major pages makes the search engines happy. Make sure you have all your Meta tags such as title, description, keywords… are all optimized. (Title = around 65 characters, Description = around 160 characters) Remember, your title and description should not only be keyword targeted but these are the first contact/impression anyone will see of your site – make sure you use them to draw and entice interested visitors to your site and content. Also make sure your title and URL are keyword matched for maximum effect. Having your major keyword in your Domain Name also helps, using a pike | to separate different elements of your title has helped my rankings, so too does having your keyword in the first and last 25 words on your pages.

4. Google will send you the most qualified traffic so concentrate the majority of your SEO efforts on Google. Don’t ignore Yahoo! or MSN but Google is king of search so give it the respect it deserves. With its new browser, Google’s influence will only grow stronger so you must optimize your pages for Google. Use Google’s Webmaster Tools and Google Analytics to fine-tune your pages/content for Google. I also use Google Alerts to keep up on my niche keywords and for comment link-building on the newly created pages Google is indexing.

5. Link Building is still the most effective way to boost your search rankings. Make sure you get backlinks from relevant sites related to your niche market and make sure the ‘anchor text’ is related to your keywords but don’t ignore the text and overall quality of the content linking to you. The anchor text is the underlined/clickable portion of a link. Don’t forget linking is a two-way street, make sure you link out to high quality, high ranked relevant sites in your niche.

6. Article Marketing - // is a well established method of getting quality back links and it still works. Writing short 500 – 700 word informative helpful articles with your back links in the resource box is still very effective for getting targeted traffic and back links. Longer articles have also worked for me and I use an extensive network of distribution including SubmitYourArticle, I snare, Thephantomwriters… plus other major online sites. Don’t forget the whole element of blogging and RSS feeds in your article distribution. And always remember you’re also using these articles to pre-sale your content or products. Don’t forget to leverage sites like Squidoo, Hubpages… to increase your rankings and traffic.

7. Onsite Traffic Hubs have worked extremely well for me. These traffic hubs are whole sections of your site devoted to one sub-division of your major theme. For example, if you have a site on Gifts, then wedding gifts could be a separate section. This would be fully fleshed out with extensive pages covering everything dealing with wedding gifts – a self-contained keyword rich portion of your site on wedding gifts. Works similar as a sub-domain but I prefer using a directory to divide it up, such as yourdomain/wedding_gifts. (Most experts suggest always using a hyphen in your urls but underscores have worked fine for me.) Search engines love these keyword/content rich hubs but keep in mind you’re creating content to first satisfy your visitors.

8. WordPress blog software is extremely effective for SEO purposes. WordPress software is easy to install on your site even if you have no experience with installing server-side scripts. Besides search engines love these highly SEO friendly blogs with their well structured content and keyword tagging. I have at least one of these on all my sites to draw in the search engines and get my content indexed and ranked. I also use Blogger (owned by Google), Bloglines and other free blogs to help distribute my content.

9. Social Bookmark/Media Sites are becoming very important on the web. These include a whole range of social sites like MySpace, FaceBook, Twitter… media news sites like Digg, SlashDot, Technorati… you must get your content into this whole mix if you want to take full SEO advantage of Web 2.0 sites. You should be joining these sites and using them. It’s time consuming but it will keep you in the swing of things. One simple thing you must do is to put social bookmark buttons on all your pages so that your visitors can easily bookmark your content for you. You can use a WordPress plug-in or I like using a simple free site/service from Addthis.com which gives me a simple button to put on all my content.

10. Masterplan! Many webmasters and site owners forget to develop or have an overall masterplan/strategy when it comes to SEO. You must have an understanding of what SEO is and what it can do for you and your site. More importantly, you just don’t want SEO – you want effective SEO. In order to achieve effective SEO you must have three things: Relevance, Authority and Conversions.

First, your content/site must be relevant to the topic or niche area you’re pursuing – your content must fit in and be related to all the other sites in your niche. That’s why closely themed sites do so well in the search engines, they give only relevant content to what’s been searched for or discussed.

Second, your content/site must be perceived as an authority site on your subject or niche. Establish this authority position and the search engines will love you and your content. One way is to develop this authority, besides offering superior content, is to form links/partnerships with other perceived authority sites in your field. Always strive to make your site an authority site – tops in your niche – the one site everyone has to check before drawing or forming a conclusion.

Third, conversions should be your main goal of any SEO efforts because you want to convert your targeted traffic into site members, subscribers, buyers or just repeat visitors. If you’re into online marketing, conversions will be the most important element of the whole SEO process because you want buyers, not just visitors coming to your site.

Most of all, you must convince yourself Search Engine Optimization is not difficult, nor is it the equivalent of the online bogeyman as many would like you to believe. Used effectively, SEO can give you the targeted traffic you’re seeking, just follow some of the outlined steps/tactics listed above and you will have SEO working for you and your site in no time at all.

MSN:
MSN AdCenter – A newly emerging big player with lots of leverage, and arguably the best quality traffic. Look out for an amazing keyword research tool as part of the package.
Link: http://advertising.msn.com/microsoft-adcenter

MIVA:
MIVA – One of the best, yet more underated PPC search engines.
Get a FREE $25 bonus on sign-up by clicking here..
Link:http://www.miva.com/us/

SEARCH FEED:
SearchFeed – Strong ROI with a reasonable search volume. Geo-targeting available with 11 countries you can specifically focus on.
Link:http://www.searchfeed.com

MARCHEX:
Marchex AdHere – Get new visitors to your site in just minutes with Marchex AdHere PPC.
Sign up today and get $25 in free clicks.
Link:http://www.marchex.com

ABC SEARCH:
ABCSearch – Solid targeting, decent traffic sources, and good customer service.
Use this link and they’ll match your initial deposit up to $100.
Link: http://www.abcsearch.com

7SEARCH:
7Search – A smaller search engine with good quality traffic. Good interface.
They claim better ROI than either Google or Yahoo! because of their high quality traffic sources.
Link: http://www.payperranking.com/

Few months ago, Youtube launched “Movies” section where people were allowed to watch Bollywood Movies online for free. But as they uploaded only old hindi movies there so people did not take much interest. Recently, Youtube launched a new feature and named it “Youtube Box Office”. In Youtube Box Office, people can watch latest Indian movies online in Full HD with Youtube. This does not mean you will see All latest movies online in Full HD, Youtube will feature the latest Hindi movie in partnership with a sponsor only, so the the

sponsors Youtube get, the more movies in Full HD you see.

Open http://www.youtube.com/boxoffice to Watch Latest Bollywood films. You should also read 5 best websites to watch movies online.

As only 1 movie will be featured, so to see more movies, Click on “More Movies” and you will be able to watch any other Hindi Movie in Full HD. When i clicked on “More Movies”, i was able to watch “Dil to Bacha Hai Ji” movie. I kept on clicking on Next Video and Youtube shown me more movies to watch online.

There are various websites which are generally accessed by people. One of such website is YouTube which was formed in year 2005. Based in California, it is website which was created by the employees of PayPal. However, In 2006, it was bought by Google Inc and is now part of Google. The main element of the site is that it deals in video sharing.

The main features of YouTube are

• It is a video sharing site;
• One can view, upload and download videos for free;
• The concept of YouTube works on Adobe Flash and HTML5;
• It is user generated site. That is the videos which are available are uploaded by viewers only and nobody else, provided a person can upload a video only if he/she is registered with YouTube. However, non-registered person can view the content for free.

These are:

1. One important point that must be considered is that; always tag the videos which a person is uploading. It must be tagged along with the keywords. It is essential to tag because if the video cannot be searched with the related keyword then there is no use to upload the file;
2. It is better to upload videos which are of short durations;
3. It can be used to advertise products;
4. One must always watermark the video with URL;
5. It can be sued as communication channel by providing an option to leave comments. This also leads in increase in traffic;
6. One should always provide a link which leads to the website;
7. It is only registered users who can upload a video, though; non-registered users can view the videos for free.