EASCI Blog

Twitter Goes Down, World Ends

tisha@easci.com

<a href="http://status.twitter.com/post/157191978/ongoing-denial-of-service-attack">Twitter is fighting an "ongoing denial of service attack"</a> today, and it highlights just how vital the service has become to those of us who use it. A friend asked me to get some bids for server-side development for a small real estate firm, and I was going to post ...

How to Spy on Your Customers

tisha@easci.com

We all want to, right? We're hoping that there's a nice polite way to do it. Maybe they'll tell us what we want to know via a feedback form, or write us a lovely letter saying "hey, you, I'm angry about this thing." Some of them do. They are an eensy beensy minority. We can ...

Recent Sightings

tisha@easci.com

In addition to <a href="blog/2009/jul/28/easci-cannes-lions-festival/" title="Cannes coverage">the Cannes Lions Festival</a>, members of the EASCI team have been popping up in various places. We've been remiss in getting the news to you, our loyal constituents. Until now!

After a recent talk at a Costco vendor's function in Seattle, Carmen had the ...

EASCI at The Cannes Lions Festival

tisha@easci.com

The <a href="http://www.canneslions.com/" title="Cannes Lions">Cannes Lions International Advertising Festival</a> is one of the highlights of the year for marketers, creative directors, and advertising executives - not least because it takes place in Cannes in the summer. But also because the ideas shared at Cannes Lions tend to be <a href="http://community.microsoftadvertising.com ...

Things that Matter and How to Find Them

tisha@easci.com

You may not have heard, but the City of Portland caused a little bit of a <a href="http://siliconflorist.com/2009/07/13/spec-work-portland-web-design-community-city-ur-doin-it-wrong/" title="Silicon Florist">kerfuffle</a> recently when they set up a <a href="http://www.portlandonline.com/support/index.cfm?c=50638">design contest</a> to help refresh the PortlandOnline.com website. The contest ...

What is Womenomics?

tisha@easci.com

Put simply, <a href="http://trueslant.com/womenomics/" title="Womenomics Website">Womenomics</a> is proof of how putting women in charge is good for a company’s bottom line. The latest Pepperdine University study spent years tracking the performance of about 200 of the Fortune 500 companies and found the “correlation between high-level female executives and business success has ...

The Michael Owen Brochure

tisha@easci.com

It's all well and good to pay attention to one's "personal brand" in this era of instant communication. But even <a href="http://en.wikipedia.org/wiki/Michael_Owen">Michael Owen</a>, a long-time international player for England and a soccer star of renown in the rest of the world, can flub it up.

Owen's current club, <a ...

Evolutionaries

tisha@easci.com

We're suffering from a language deficit when it comes to talking about what we do for clients.

"Change management" presupposes reaction, albeit engaged reaction. It's not a bad tag as far as it goes, but it suggests a timeline: static-->change-->static. We don't like that; change is ever present. The question is who's driving the ...

Infinitives

tisha@easci.com

Let's take as a given that, as a rule, sending out an email to all of your clients that contains a grammatical error in the first sentence is a bad idea. Let's further assume that that just happened to a humble web guy of a certain consulting firm on this, the Ides of May.</p ...

Blue Skies

tisha@easci.com

Not actual blue skies, but the virtual ones - the kind that allow people to peer into the workings of government or the operations of a company.

We've been thinking a lot about clarity recently. If you visit our home page, you'll see a whole slew of media devoted to the topic. We have interviews with professionals working to ...