The Social Media Blog - Methodical Madness

6 ways to write a better brief

2012-02-09T08:00:00+01:00

The importance of a good brief can not be overstated. It can make the difference between effective communication and marketing mumbo-jumbo. It can also be the difference between money well spent and cash down the drain. The Duffy Agency has laid out a few tips to make your brief better.

Is it time to pitch the pitch?

2012-01-11T08:00:00+01:00

Since the days of Mad Men, advertising agencies have worked for free developing pitches for their clients. But the industry has changed drastically in the last decade, and it is time that they way we do business changes also.

Top 10 Social Media "Top" Lists of 2011

2011-12-30T08:00:00+01:00

As 2011 winds down and we start looking forward to 2012 with the hope of economic growth, we thought we would review the year that was. However, what we found was that nearly everybody and their brother has created a...

Happy Holidays from The Duffy Agency

2011-12-23T08:58:20+01:00

Everyone at The Duffy Agency would like to thank the readers of this blog and all our colleagues and clients for a tremendous year. And in that same spirit, we wish you the happiest of holidays and a healthy and...

Santa Claus Graphic Guidelines

2011-12-12T12:01:33+01:00

Hey it's that time of year again. Our client Santa wants to make sure your Holiday marketing communication is compliant. So we thought we'd share Santa's graphic guidelines.

Is your brand's message lost in translation?

2011-12-08T06:28:59+01:00

Great post on the Brand Ranter blog: When people think about cross-cultural marketing blunders they usually think of the funny translation gaffs. There are dozens of examples. You’ve probably come across a few of these yourself. These types of mistakes...

A Dear John Letter to Google+

2011-10-13T14:42:51+02:00

It's not you; it's me.

The lasting legacy of Steve Jobs

2011-10-07T10:30:59+02:00

Steve Jobs could be called innovator and entrepreneur—part Albert Einstein and part P.T. Barnum. But probably one of the biggest legacies he leaves us with is what he taught all marketers about brand development and brand consistency.

This time, it's personal

2011-09-08T14:59:43+02:00

Social media asks a lot from both consumers and the brand. So, before you start putting yourself out there, make sure you are ready for the relationship.

What the pharmaceutical industry can teach us about social media

2011-08-27T08:00:00+02:00

What's happening today in social media marketing is reminiscent of the trials and tribulations of the pharmaceutical industry in the late 19th century. But social media is not a magic tonic. It takes more than fancy packaging and empty promises to be successful.