Where solid business strategy and smart marketing ideas converge.

How to be the Lawyer Who Reporters Call

Every day the media issues a barrage of stories about congressional investigations, executive orders, tax reform and federal indictments, and lawyers are in hot demand to give perspective and commentary on breaking news. However, it can be hard to break …
Read More


PR in the Age of Alternative Facts

Pitching stories for our legal clients in the days following January 20th, one fact is abundantly clear: like everything else since the inauguration of the new US president, public relations has changed dramatically. The news cycle, already accelerated with the advent …
Read More



Best Practices for a Law Firm Social Media Policy

This article originally appeared on ILTA’s (International Legal Technology Association) blog. Every organization in today’s world should have a social media policy, and that includes law firms. Surprisingly, though, not all do. Lawyers and law firms have particular concerns, given bar …
Read More



Stake Your Claim: Creating a Niche Legal Practice

This article, co-authored by Amy Knapp and Tammy Mangan, originally appeared in The Legal Marketing Association (LMA)’s Strategies Magazine. Stake Your Claim Like the business pioneers before them, lawyers can benefit from finding new ground of their own.   If you are particularly interested …
Read More