Our firm recently received an extremely favorable review
from [name of publication], which we hope may be of some
interest to you. In case you missed reading it, I have
enclosed a copy with this letter.

Since our service lends itself so well to your type of
business, we would appreciate having an opportunity to
speak with you or one of your representatives about how
we can help you to cut down on unnecessary overhead
expenditures.

Please contact me at [telephone], so that we can arrange
a convenient time to meet. I will be looking forward to
your call.

Did Ponce de Leon really discover a fountain of youth in
Florida or did he merely have a great public relations man?

We will probably never know the true answer to this
question just as so many questions still remain about so
many historic people and happenings because word of mouth
has the tremendous power of creating legends of its own.

We have mounted campaigns for relatively obscure firms that
have resulted in their becoming known and sought out as major
entities in their respective fields of industry. Through the
placement of articles in local and national publications, in
conjunction with an advertising campaign, these firms have
achieved the recognition and place within the industry that
would have taken many years to achieve without a public
relations promotion.

We would appreciate having the opportunity to speak with you
personally and discuss some of our ideas for promoting [name
of company] Please call me at [telephone] in order to set
up a convenient time for me to come and see you.

We at the “Pasadena Music School”, as new members of the
Pasadena Chamber of Commerce, would like to introduce
ourselves to those of you who may not be aware of our
school.

“Pasadena Music School” is now one and one-half years old.
In that time we have been growing steadily, and offering
varied and unique programs for both children and adults.
Private lessons include voice, piano, strings and wind
instruments. In addition, we offer Pasadena’s only Suzuki
program.

Our professional instructors all have degrees in music and
are dedicated to providing personal and individualized
attention to their students. Every student is offered the
opportunity to perform often in our “Recitals with a
Difference”, in addition to participating in our programs
for schools and various organizations.

Please call us for a summer brochure in which all of the
classes available are described. Or call us if your group
or organization needs musical entertainment for a party or
meeting. We will plan a program specifically for you–at
no charge.

It is our pleasure to welcome you to [city]

[name of laboratory] is conveniently located next to the
[hospital] and is fully equipped to provide the highest
quality diagnostic service to physicians in this area.

Our laboratory services are approved for Medicare and we
have a courier service to ensure you of same day pick up
and delivery.

We would welcome any questions you may have regarding our
services and invite you to visit our facilities at your
leisure. We hope to hear from you soon.

[name of spa] invites you to a free visit at our
health spa in order that you may witness our beautiful
facility for physical fitness.

You may avail yourself of our famous herbal body wrap,
join our exercise classes, take a sauna, sample our
swimming pool and jacuzzi, bathe in our mineral baths
and work out in our gym. Since that alone would require
one day, I haven’t even mentioned our tennis and
racquetball courts.

We are very proud of our facilities and would love to
show them off to you. Please take advantage of our
offer by stopping in and bringing this letter with you.
We do hope you will come.

This letter is to introduce our new sweater bags which
are being enthusiastically received by our customers
throughout this vicinity.

As you will see by the sample we have enclosed, this
sweater bag preserves the quality and appearance of the
fine wool products which you so frequently see in your
cleaning business.

These enclosures can only be obtained by your customer
through you, the professional dry cleaner. Please review
the attached pricelist and send in your order.

If I may be of any assistance, please call.

Wouldn’t it be nice to take the day off and return to
find your floors and furniture polished, carpets vacuumed,
bathrooms scrubbed, beds made, oven and refrigerator
cleaned and kitchen spotless?

[name of company] can do all of this for you for
the low price of $ This price includes the cleaning of
[no.] rooms, [no.] bathrooms and kitchen. Our professionals
are bonded and courteous and we know that you will be more
than satisfied with the results.

We also have professionals available seven days a week to
attend to your bartending and catering needs. We will be
happy to provide you with these rates upon request.

Our services are available upon 24 hour notice and we will
be looking forward to the opportunity to serve you.

When I analyze the qualifications of an applicant for a
sales position in our organization, I am primarily
interested in his or her track record. After all, when
it comes to selling real estate everyone has the same
motivation. Results! We are proud of our track record,
and hope that you will take a few moments to allow us
to introduce ourselves to you.

Our company began in 1972, and from the date of its
inception we have specialized in commercial property.
We watched the skyrocketing prices of residential
property in the late 70′s and questioned ourselves more
than once on whether or not we had made the right decision.

As it turns out, we were right, for we now have one of
the most sucessful national real estate firms in this
country. By specializing in the commercial property
area, we have gained an expertise in every conceivable
form of transaction and have built a list of clients
from New York to California.

I hope that you will take a few moments to read the
enclosed brochure which lists a few of our most recent
accomplishments as well as our previous achievements.

We would like to offer our expertise to you in buying,
selling, or leasing commercial property. If there is
any additional information you would like, please
contact me at the above address or call our toll-free
number, 800 650-9900.

Thank you for your time.

Your advertisement for the sale of your business has been
running in the classified section of the newspaper for a
while, and we thought you might be interested in learning
a little about our firm.

We are business brokers and have established relationships
with many other brokers throughout the country. While we
are certain that you have the business expertise to
effectuate a sale without our firm, we do have one advantage.
Our contacts and the advertising that we do enables us to
find buyers that are anxious to purchase a business such as
yours. These buyers often live in a different part of the
country or may simply live in an adjacent county and do not
subscribe to the [name of paper] There are also
many individuals who prefer to approach a seller through a
broker and do not even watch the classified ads. Selling
businesses is our only business, and we attribute our success
to this fact.

We would like to sit down and discuss the sale of your
business with you. There is never a fee involved unless we
are sucessful in completing a sale. Please let us know when
it would be convenient for you to meet.

Government sources have reported that the extent of
thievery from goods in shipment ranges between $1.5
billion a year to $2.6 billion a year. They also confirm
that 85% of the stolen goods leave by the front gate.
Most of these losses appear under the category of
“inventory shortages”, but most experts agree that the
greatest trouble spot is at the dock, where the two most
common techniques employed are “overloading” and “shorting”
receipts. Due to these losses, industrial security has
become a vital element in not only surveillance operations,
but also in plant and warehouse layout activity.

While structural changes for existing buildings are
generally impractical, there are simple modifications that
can often be implemented that will supplement the physical
and electronic surveillance systems. When laying out new
plants and warehouses, security considerations can be
integrated in an overall plan, without interrupting the
proper flow and handling of materials with the right
arrangement of equipment and operations. The simple
suggestion that employee parking should not be permitted
near cargo-handling operations can result in a substantial
annual savings to a warehouse facility.

Our security specialists will be available to assist you in
any way that will improve your firm’s security. If you have
been experiencing “inventory shortages”, give us a call at
[telephone] and ask to speak with one of our security
analyists who will be happy to set up an appointment with you
to either inspect the existing premises or review your plans
for a new structure.

We do hope that you will take advantage of our expertise in
the area of industrial security.