<?xml version="1.0" encoding="UTF-8" standalone="no"?><feed xmlns="http://www.w3.org/2005/Atom"><id>https://moz.com/blog</id><title>moz (en-US)</title><updated>2026-05-11T12:12:11-07:00</updated><link href="https://moz.com/blog" rel="self" type="application/atom+xml"/><link href="https://moz.com/blog" rel="alternate" type="text/html"/><xhtml:meta content="noindex" name="robots" xmlns:xhtml="http://www.w3.org/1999/xhtml"/><entry><id>https://moz.com/blog/what-is-index-bloat-whiteboard-friday</id><title>What is Index Bloat? — Whiteboard Friday</title><published>2026-05-08T00:00:00-07:00</published><updated>2026-05-07T03:41:54-07:00</updated><link href="https://moz.com/blog/what-is-index-bloat-whiteboard-friday" rel="alternate" type="text/html"/><author><name>Tom Capper</name></author><content type="html"/><summary type="html"><![CDATA[<p>Is your website carrying deadweight? Learn how to identify URLs consuming your index quota without delivering traffic, understand the difference between crawl budget and index bloat, and discover practical solutions for cleanup.</p><p>Because if you don't trim the excess pages from your site, you're making Google work harder to find—and trust—your best content. Let's fix that.</p>]]></summary></entry><entry><id>https://moz.com/blog/mozcon-speaker-pitch</id><title>How to Pitch To Speak at MozCon London 2026</title><published>2026-05-05T00:00:00-07:00</published><updated>2026-05-05T12:26:03-07:00</updated><link href="https://moz.com/blog/mozcon-speaker-pitch" rel="alternate" type="text/html"/><author><name>Chima Mmeje</name></author><content type="html"/><summary type="html"><![CDATA[<p>Thinking of pitching for MozCon London 2026? Learn how to create a standout speaker pitch, discover hot topics organizers love, and boost your chances of taking the stage.</p>]]></summary></entry><entry><id>https://moz.com/blog/how-to-integrate-pr-and-seo-for-maximum-brand-visibility</id><title>How to Integrate PR &amp; SEO for Maximum Brand Visibility</title><published>2026-04-28T00:00:00-07:00</published><updated>2026-04-27T13:16:12-07:00</updated><link href="https://moz.com/blog/how-to-integrate-pr-and-seo-for-maximum-brand-visibility" rel="alternate" type="text/html"/><author><name>Delaney MacKenzie</name></author><content type="html"/><summary type="html"><![CDATA[<p>Unlock higher brand visibility, more topical authority, and increased discoverability with a unified PR and SEO strategy. Learn how to break down silos, align your goals, and maximize your brand reach with practical tips.</p>]]></summary></entry><entry><id>https://moz.com/blog/vibe-coding-seo-tools-whiteboard-friday</id><title>Vibe Coding Your Own SEO Tools — Whiteboard Friday</title><published>2026-04-24T00:00:00-07:00</published><updated>2026-05-04T09:07:10-07:00</updated><link href="https://moz.com/blog/vibe-coding-seo-tools-whiteboard-friday" rel="alternate" type="text/html"/><author><name>Gus Pelogia</name></author><content type="html"/><summary type="html"><![CDATA[<p>Ready to learn how to vibe code custom SEO tools using ChatGPT and Google Colab? Gus Pelogia shares 5 automation ideas, including entity tracking and hreflang matching, to save you time.</p>]]></summary></entry><entry><id>https://moz.com/blog/make-your-brand-discoverable-ai-search</id><title>How To Make Your Brand Discoverable in AI Search</title><published>2026-04-22T00:00:00-07:00</published><updated>2026-04-21T10:00:32-07:00</updated><link href="https://moz.com/blog/make-your-brand-discoverable-ai-search" rel="alternate" type="text/html"/><author><name>Beth Nunnington</name></author><content type="html"/><summary type="html"><![CDATA[<p>Struggling to make your brand visible in AI search as old SEO tactics fade? Learn a proven blueprint to earn citations, build authority, and grow AI visibility fast today.</p>]]></summary></entry><entry><id>https://moz.com/blog/ai-search-whiteboard-friday-rollup</id><title>AI &amp; Search Whiteboard Friday Rollup</title><published>2026-04-17T00:00:00-07:00</published><updated>2026-04-17T07:55:33-07:00</updated><link href="https://moz.com/blog/ai-search-whiteboard-friday-rollup" rel="alternate" type="text/html"/><author><name>Jo Cameron</name></author><content type="html"/><summary type="html"><![CDATA[<p>Did you know there is only a 12% overlap between organic and AI search rankings? Navigate the shift to AI search with these fundamental episodes of Whiteboard Friday from industry experts. Learn about query fan-outs, AI citations, and how to build content workflows that preserve your voice.</p>]]></summary></entry><entry><id>https://moz.com/blog/llm-are-not-as-complex-as-you-think</id><title>LLMs Are Not as Complex as You Think: Here Are 10 Strategies To Improve AI Visibility</title><published>2026-04-16T00:00:00-07:00</published><updated>2026-04-16T04:31:55-07:00</updated><link href="https://moz.com/blog/llm-are-not-as-complex-as-you-think" rel="alternate" type="text/html"/><author><name>Chima Mmeje</name></author><content type="html"/><summary type="html"><![CDATA[<p>Struggling to earn LLM citations without a playbook? Discover 10 expert-backed strategies to boost AI visibility and long-term brand impact.</p>]]></summary></entry><entry><id>https://moz.com/blog/ai-research-workflow-moz-pro</id><title>The Complete AI Research Workflow: From Prompt Discovery to Content Creation</title><published>2026-04-14T00:00:00-07:00</published><updated>2026-04-13T12:26:41-07:00</updated><link href="https://moz.com/blog/ai-research-workflow-moz-pro" rel="alternate" type="text/html"/><author><name>Meghan Pahinui</name></author><content type="html"/><summary type="html"><![CDATA[<p>Is your content strategy ready for the newest evolution of search? Learn an easy 5-step workflow to track AI visibility and optimize your content using Moz Pro’s AI Research toolkit.</p>]]></summary></entry><entry><id>https://moz.com/blog/travel-marketing-digital-pr-whiteboard-friday</id><title>Travel Marketing: How to Compete and Future-Proof in 2026 — Whiteboard Friday</title><published>2026-04-10T00:00:00-07:00</published><updated>2026-04-08T12:27:41-07:00</updated><link href="https://moz.com/blog/travel-marketing-digital-pr-whiteboard-friday" rel="alternate" type="text/html"/><author><name>Chloe Osunsami</name></author><content type="html"/><summary type="html"><![CDATA[<p>Prepare your travel brand for AI search in 2026. Chloe Osunsami shares how to use digital PR, human-first narratives, and tailored outreach to boost visibility.</p>]]></summary></entry><entry><id>https://moz.com/blog/brand-bias-in-llm-prompts</id><title>Brand Bias in Prompts: An Experiment</title><published>2026-04-07T00:00:00-07:00</published><updated>2026-04-02T09:39:00-07:00</updated><link href="https://moz.com/blog/brand-bias-in-llm-prompts" rel="alternate" type="text/html"/><author><name>Dr. Peter J. Meyers</name></author><content type="html"/><summary type="html"><![CDATA[<p>We tested 300 prompts to measure how common brand mentions are in LLM responses. See the data on how brand, soft-brand, and non-brand queries impact visibility, including a surprising look at the volume of brand mentions generated by Gemini.</p>]]></summary></entry></feed>