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	<title>bly.com blog</title>
	
	<link>http://bly.com/blog</link>
	<description>bly.com direct marketing blog</description>
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		<title>The Trouble With Blogging</title>
		<link>http://bly.com/blog/general/the-trouble-with-blogging-2/</link>
		<comments>http://bly.com/blog/general/the-trouble-with-blogging-2/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 16:53:25 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://bly.com/blog/?p=719</guid>
		<description><![CDATA[I used to get 12 to 15 comments or more on my blog posts. Then, I was silent for 3 months. When  I returned to blogging this month, I got only 3 to 5 comments per post. You can make the case that my lack of blogging for months diminished my readership. And that&#8217;s the [...]]]></description>
		<wfw:commentRss>http://bly.com/blog/general/the-trouble-with-blogging-2/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>Should All Information be Free?</title>
		<link>http://bly.com/blog/general/should-all-information-be-free-2/</link>
		<comments>http://bly.com/blog/general/should-all-information-be-free-2/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 16:15:06 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://bly.com/blog/?p=717</guid>
		<description><![CDATA[In an online ad to protest anti-piracy laws pending in congress, Wikepedia says, &#8220;Imagine a world without free knowledge.&#8221; But should ALL knowledge be free? Do you expect the attendant at  your local gas station to fill your car for free? Do you expect your doctor to treat  you for free? Do you expect the [...]]]></description>
		<wfw:commentRss>http://bly.com/blog/general/should-all-information-be-free-2/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>The Death Knell of the Writing Profession</title>
		<link>http://bly.com/blog/general/the-death-knell-of-the-writing-profession/</link>
		<comments>http://bly.com/blog/general/the-death-knell-of-the-writing-profession/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 16:30:36 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://bly.com/blog/?p=712</guid>
		<description><![CDATA[It was while working as a technical writer for Westinghouse in 1979 that I first heard the term &#8220;word smith&#8221; applied to writing. &#8220;He&#8217;s a pretty good word smith,&#8221; my internal client said, referring to an engineer I was supposed to interview for writing a brochure; the engineer felt a mere writer couldn&#8217;t understand the [...]]]></description>
		<wfw:commentRss>http://bly.com/blog/general/the-death-knell-of-the-writing-profession/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Proof Positive</title>
		<link>http://bly.com/blog/general/proof-positive/</link>
		<comments>http://bly.com/blog/general/proof-positive/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 21:04:28 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://bly.com/blog/?p=709</guid>
		<description><![CDATA[While I don&#8217;t use a professional proofreader for my blogging, I do  use one for nearly all other writing, including copy for clients, articles, and books. When a proofreader is not someone you use, then you lose. Example: a digest mailing from Preston James promises the reader will learn about a special web site on page [...]]]></description>
		<wfw:commentRss>http://bly.com/blog/general/proof-positive/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Top 10 Horror Movies for Halloween</title>
		<link>http://bly.com/blog/general/top-10-horror-movies-for-halloween/</link>
		<comments>http://bly.com/blog/general/top-10-horror-movies-for-halloween/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 19:09:05 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://bly.com/blog/?p=706</guid>
		<description><![CDATA[My favorite thing about this time of year is the continuous play of horror movies on cable stations. In no particular order, here are my top 10. How do yours compare? 1. 30 Days of Night. 2. Night of the Living Dead. 3. Halloween. 4. Friday the 13th. 5. Nightmare on Elm Street. 6. Dracula [...]]]></description>
		<wfw:commentRss>http://bly.com/blog/general/top-10-horror-movies-for-halloween/feed/</wfw:commentRss>
		<slash:comments>15</slash:comments>
		</item>
		<item>
		<title>Articles By the Pound</title>
		<link>http://bly.com/blog/general/articles-by-the-pound/</link>
		<comments>http://bly.com/blog/general/articles-by-the-pound/#comments</comments>
		<pubDate>Wed, 12 Oct 2011 20:00:20 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://bly.com/blog/?p=698</guid>
		<description><![CDATA[More and more these days I see marketers buying &#8220;articles by the pound&#8221; for their web sites. By that I mean they go to the cheapest source, buy a bucket load of short articles packed with their key words, and post them on their web sites in an effort to raise their search engine rankings. [...]]]></description>
		<wfw:commentRss>http://bly.com/blog/general/articles-by-the-pound/feed/</wfw:commentRss>
		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>Meet Robo-Writer</title>
		<link>http://bly.com/blog/general/meet-robo-writer/</link>
		<comments>http://bly.com/blog/general/meet-robo-writer/#comments</comments>
		<pubDate>Thu, 22 Sep 2011 20:47:58 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://bly.com/blog/?p=694</guid>
		<description><![CDATA[In the forthcoming motion picture Real Steel, human prizefighters are replaced by boxing robots. This fate may be reality, not science fiction, for writers. A company called Narrative Science (www.narrativescience.com) claims their technology can &#8220;transform data into high-quality editorial content &#8230; without human authoring or editing.&#8221; If it&#8217;s true, this is bad news for freelance [...]]]></description>
		<wfw:commentRss>http://bly.com/blog/general/meet-robo-writer/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Are You Getting Too Many E-Mail Marketing Messages?</title>
		<link>http://bly.com/blog/general/are-you-getting-too-many-e-mail-marketing-messages/</link>
		<comments>http://bly.com/blog/general/are-you-getting-too-many-e-mail-marketing-messages/#comments</comments>
		<pubDate>Wed, 21 Sep 2011 15:57:45 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://bly.com/blog/?p=692</guid>
		<description><![CDATA[The other day, one of my online subscribers, CR, complained about the e-mail marketing of a famous Internet marketer.  “I unsubscribed from his list,” she told me haughtily. “As soon as I joined, I got e-mails from him once or twice every day – and there’s no one I or anyone else needs to hear [...]]]></description>
		<wfw:commentRss>http://bly.com/blog/general/are-you-getting-too-many-e-mail-marketing-messages/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Direct Mail Isn’t Dead</title>
		<link>http://bly.com/blog/general/direct-mail-isnt-dead/</link>
		<comments>http://bly.com/blog/general/direct-mail-isnt-dead/#comments</comments>
		<pubDate>Thu, 15 Sep 2011 16:15:16 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://bly.com/blog/?p=688</guid>
		<description><![CDATA[You frequently hear digital and new media evangelists say that print in general and direct mail in particular are dead. If that&#8217;t the case, how do you explain the Winterberry Group&#8217;s forecast that direct mail spending will grow 5.8% to $47.8 billion this year? Why would marketers spend nearly $50 billion this year on direct [...]]]></description>
		<wfw:commentRss>http://bly.com/blog/general/direct-mail-isnt-dead/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>My Pet Peeve with (Some) Authors</title>
		<link>http://bly.com/blog/general/my-pet-peeve-with-some-authors/</link>
		<comments>http://bly.com/blog/general/my-pet-peeve-with-some-authors/#comments</comments>
		<pubDate>Thu, 08 Sep 2011 18:41:18 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://bly.com/blog/?p=686</guid>
		<description><![CDATA[Here&#8217;s my pet peeve: being sent books I didn&#8217;t ask for. If you are an author, don?t send me a copy of your book unsolicited in the mail. Ask me for permission first. My office is overflowing with business books authors have sent me ? books I will never have time to read but hate [...]]]></description>
		<wfw:commentRss>http://bly.com/blog/general/my-pet-peeve-with-some-authors/feed/</wfw:commentRss>
		<slash:comments>13</slash:comments>
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