The PR Warrior

12 Social Media Trends Australian Companies Should Look Out For This Year

2012-01-22T11:54:42+11:00

What should the leadership teams of large organisations be looking for in terms of building and protecting their corporate reputation in a hyper-connected world?

A No-Nonsense Guide to SOPA and PIPA by Clay Shirky {VIDEO}

2012-01-19T22:39:37+11:00

So ...what does a bill like PIPA/SOPA mean to our shareable world? At the TED offices, Clay Shirky delivers a proper manifesto -- a call to defend our freedom to create, discuss, link and share, rather than passively consume.

Australian Open Connects Tennis Fans Around the World {PR Warrior Hat-Tip}

2012-01-15T22:21:53+11:00

The Australian Open 2012 organisers have done a mighty fine job in coming up with creative ideas for engaging consumers, integrating the digital elements and making it all about the fans rather than simply pumping out stuff willy-nilly via Twitter and Facebook.

Which Social Platform is the 'Quiet Giant' of the Content Marketing World?

2012-01-10T23:07:53+11:00

While Twitter, Facebook (and to a lesser degree, Google+) continue to hog the social media limelight, a number of apps and platforms just keep on building support from a grassroots level without much hoopla. For example - Instagram, Pinterest, Quora...

Four Books to Keep Your Mind Fertile Over the Christmas Break

2011-12-20T17:36:25+11:00

The books I've selected look at marketing and PR in the context of today's super-connected and highly fluid marketplace, where anyone with an internet connection and a point of view can become an important influencer in their own right.

Blogs Vs Magazines: Trey Ratcliff's $30,000 Experiment

2011-12-13T11:49:48+11:00

This is an interesting experiment by high profile travel photography blogger, Trey Ratcliff (pictured) Ratcliff, who runs the blog Stuck in Customs, wonders why blogs such as his don't get more attention (i.e. money) from advertisers. He wonders this because...

From Blog to Brand - an Interview with the Miscellaneous Mum

2011-12-08T19:03:38+11:00

I recently posted a thought piece around the question: 'Have We Seen the End of Blogging as We Know It?' A few days later I spotted this interview by Tim Lince with Karen Andrews from Miscellaneous Mum reinforcing my theory...

Why Authenticity Works in Branding, Just Ask Michael Buble

2011-12-07T12:41:00+11:00

We talk a lot in the PR game about the need for brands to be genuine, and why authenticity is one of the strongest cards you can play in a marketing sense. In the case of high profile people, celebrities...

New York's Holstee Puts its Marketing Dollars Where Its Heart is

2011-12-06T21:08:07+11:00

New York lifestyle brand Holstee is all about living a life "full of intention, creativity, passion, and community". Cleverly, it directs its marketing dollars towards underpinning this philosophy. The brand, established by brothers Mike and Dave Radparvar, recently released online...

Wayfarers: Leading the Change to Social Business

2011-12-05T14:07:14+11:00

In this video interview with WebProNews, Amber says "...we're on the leading edge of an incredibly revolutionary time in business, in communications ... in the way information flows, so to me being a wayfarer is about leading that change."