Trevor Young - PR Warrior | Where PR meets social media meets content marketing

Social Media and the Law with Jamie White, Pod Legal

2013-05-24T14:38:33+10:00

BACKGROUND: I recently interviewed Jamie White and his wife Karan on how their law firm Pod Legal uses social media and content marketing to generate business leads. Before the interview, Jamie and I had a meaty discussion around social media...

19 Thought Leaders You Should Follow via Social Media

2013-05-24T12:41:41+10:00

If you want to gain an edge over the competition, you really need to be in tune, not just with what’s going on in your industry specifically, but also with the business world generally.

Companies Embrace ‘New Marketing Reality’ (But Gap Remains)

2013-05-15T19:14:38+10:00

Every day it seems I’m interacting with senior business and communications executives who have embraced the myriad opportunities flowing from the growth of social media and its golden child, content marketing. The positive thing is this acceptance of, and enthusiasm...

The State of Content Marketing in Australia with Jodie Sangster, ADMA

2013-05-13T17:08:24+10:00

In this episode of THE CONNECTED BRAND podcast, I chat with Jodie Sangster (pictured), the CEO of Sydney-based Association of Data-Driven Marketing and Advertising (ADMA). In the run-up to the recent Content Marketing World Australia event, ADMA - in partnership...

CONNECTED MARKETING MINUTE 7 - The Audio Revolution

2013-05-10T15:19:18+10:00

In this episode of THE CONNECTED MARKETING MINUTE, I chat about the growing trend that is podcasting, and pose the question: Should you or your brand be creating audio-only content?