tag:typepad.com,2003:weblog-1327224 2009-12-22T23:00:43+11:00 COMMENTS FROM THE MARKETING FRONTLINE - news, views, soapbox observations and general riffs on all things public relations, marketing and communications, PR 2.0, social media, word-of-mouth and brand engagement. TypePad tag:typepad.com,2003:post-6a00df35215aa888330120a76fe14b970b 2009-12-22T23:00:43+11:00 2009-12-22T23:00:43+11:00

This is a great story highlighting just how social media can rally the public into action (it also demonstrates the power of a single big idea)! <img src="http://feeds.feedburner.com/~r/feedburner/jtGX/~4/P4ZcT9ZKcY8" height="1" width="1"/>

Trevor Young http://prwarrior.typepad.com/my_weblog/2009/12/facebook-helps-public-maintain-rage-against-the-uks-xmas-pop-excesses.html tag:typepad.com,2003:post-6a00df35215aa888330128765ca759970c 2009-12-18T16:42:30+11:00 2009-12-18T16:42:30+11:00

There is this firmly held belief by some sections of the media (not all) that PR is some sort of 'black art'...spin, as they love to say. <img src="http://feeds.feedburner.com/~r/feedburner/jtGX/~4/VTaOJhc1y2g" height="1" width="1"/>

Trevor Young http://prwarrior.typepad.com/my_weblog/2009/12/government-spin-story-leaves-pr-warrior-with-a-heavy-heart.html tag:typepad.com,2003:post-6a00df35215aa888330120a761a38a970b 2009-12-18T15:10:55+11:00 2009-12-18T15:10:55+11:00

One thing keeps coming up in conversation: what next for marketing, PR and social media? <img src="http://feeds.feedburner.com/~r/feedburner/jtGX/~4/OCaZmCLSrz4" height="1" width="1"/>

Trevor Young http://prwarrior.typepad.com/my_weblog/2009/12/silly-season-socialising-makes-the-picture-clearer.html tag:typepad.com,2003:post-6a00df35215aa8883301287644d654970c 2009-12-13T14:37:19+11:00 2009-12-13T14:37:19+11:00

I WROTE THE FOLLOWING ARTICLE FOR MARKETING MAGAZINE'S JUST-RELEASED '2010 MEDIA SURVIVAL GUIDE'. The annual guide is a bumper read, and provides a range of insights and commentary from experts across public relations, events and experiential, print media, TV/radio, mobile,...<img src="http://feeds.feedburner.com/~r/feedburner/jtGX/~4/GWN3Odz-ROc" height="1" width="1"/>

Trevor Young http://prwarrior.typepad.com/my_weblog/2009/12/pr-to-face-the-best-and-worst-of-times-in-2010-and-beyond.html tag:typepad.com,2003:post-6a00df35215aa88833012875e5ac29970c 2009-11-28T14:36:19+11:00 2009-11-28T15:59:27+11:00

"Twitter's founders created a simple messaging service. Its users turned it into something huge. So the question now: Who's in charge?"<img src="http://feeds.feedburner.com/~r/feedburner/jtGX/~4/HyfigeyD7Lw" height="1" width="1"/>

Trevor Young http://prwarrior.typepad.com/my_weblog/2009/11/twitter-pulse-of-the-planet.html tag:typepad.com,2003:post-6a00df35215aa888330120a6c2ea53970b 2009-11-22T18:36:04+11:00 2009-11-22T18:36:04+11:00

The creation and distribution of relevant, interesting, timely and compelling content will help set your brand apart from its competitors. But first, you need to understand what your brand stands for, and what are your 'spheres of conversation'. <img src="http://feeds.feedburner.com/~r/feedburner/jtGX/~4/4v8YtUfq1b4" height="1" width="1"/>

Trevor Young http://prwarrior.typepad.com/my_weblog/2009/11/if-you-dont-stand-for-something-you-are-nothing.html tag:typepad.com,2003:post-6a00df35215aa88833012875a7a1a1970c 2009-11-16T23:50:19+11:00 2009-11-16T23:51:12+11:00

I'm declaring my love right here, right now, for Posterous. Just sayin'. <img src="http://feeds.feedburner.com/~r/feedburner/jtGX/~4/2vmnuFquOmE" height="1" width="1"/>

Trevor Young http://prwarrior.typepad.com/my_weblog/2009/11/how-and-why-i-squeeze-posterous-into-my-day.html tag:typepad.com,2003:post-6a00df35215aa888330128757a5e2d970c 2009-11-11T23:46:51+11:00 2009-11-11T23:46:51+11:00

The book in question is called The Cluetrain Manifesto and if you’re in marketing and haven’t read it, I suggest (cajole, recommend, urge?) that you do so. Today!<img src="http://feeds.feedburner.com/~r/feedburner/jtGX/~4/l2qMqgJfkhY" height="1" width="1"/>

Trevor Young http://prwarrior.typepad.com/my_weblog/2009/11/all-aboard-the-cluetrain.html tag:typepad.com,2003:post-6a00df35215aa8883301287578a268970c 2009-11-11T17:53:12+11:00 2009-11-11T17:53:12+11:00

Governments are not noted for their wise use of the public purse, but in the case of the Victorian State Government, its decision to spend $3 million bringing Tiger Woods to Melbourne for the 2009 JBWere Australian Masters golf tournament...<img src="http://feeds.feedburner.com/~r/feedburner/jtGX/~4/90_JlSPwWzo" height="1" width="1"/>

Trevor Young http://prwarrior.typepad.com/my_weblog/2009/11/tiger-promotion-worth-every-cent-to-victoria-.html tag:typepad.com,2003:post-6a00df35215aa88833012875666b0a970c 2009-11-10T10:12:10+11:00 2009-11-10T10:15:44+11:00

Smart marketers today can create content and attract eyeballs of their own, much to the chagrin of the media proprietors, and this is something that would be much better for consumers and marketers.<img src="http://feeds.feedburner.com/~r/feedburner/jtGX/~4/0xEPWxRp-Rc" height="1" width="1"/>

Trevor Young http://prwarrior.typepad.com/my_weblog/2009/11/renting-eyeballs-other-media-stories.html