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	<title>Coherent Social Media</title>
	
	<link>http://blog.coherentia.com</link>
	<description>Neicole Crepeau of Coherent Interactive provides analysis of social media and specific suggestions for businesses on how to use social media to build an effective online presence.</description>
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		<title>Where is my cut from Pinterest?</title>
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		<comments>http://blog.coherentia.com/index.php/2012/02/where-is-my-cut-from-pinterest/#comments</comments>
		<pubDate>Fri, 10 Feb 2012 17:04:13 +0000</pubDate>
		<dc:creator>Neicole</dc:creator>
				<category><![CDATA[Social Research & Analysis]]></category>

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		<description><![CDATA[I just saw the news that Pinterest is making money off of people&#8217;s pinned content, unbeknown to the individual&#8217;s creating the bulletin boards. As I learned via Shelly Kramer&#8217;s post (who learned it from Josh Davis), when you pin something that came from an ecommerce site, they quietly change the link so that clicks back [...]]]></description>
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		<title>Achieve, Perceive, Believe–Unmasking Your Customers</title>
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		<comments>http://blog.coherentia.com/index.php/2012/01/achieve-perceive-believe-unmasking-your-customers/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 12:05:19 +0000</pubDate>
		<dc:creator>Neicole</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[The Toolbox]]></category>

		<guid isPermaLink="false">http://blog.coherentia.com/?p=5423</guid>
		<description><![CDATA[Developing an effective digital strategy today requires that you break out from the pack. Every Tom, Dick, and Harry business has a Facebook page and a Twitter account where they try to get customers to converse, comment and advocate for them. To beat the competition or just break through the noise, you need a different [...]]]></description>
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		<title>Where is social media marketing going? – From the marketers</title>
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		<comments>http://blog.coherentia.com/index.php/2012/01/where-is-social-media-marketing-going-%e2%80%93-from-the-marketers/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 12:11:12 +0000</pubDate>
		<dc:creator>Neicole</dc:creator>
				<category><![CDATA[Social Research & Analysis]]></category>

		<guid isPermaLink="false">http://blog.coherentia.com/?p=5431</guid>
		<description><![CDATA[If you didn’t get to read the recent study from Awareness on the State of Social Media Marketing, here is a quick summary of the points I found most interesting. Marketers plan to increase their presence across platforms (70%) and increase the frequency of content publishing (59%). Measuring ROI remains a top challenge, with 58% [...]]]></description>
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