eROI News Feed http://www.feedrinse.com/ Mon, 09 Nov 09 00:41:22 +0000 Feed Rinse - http://feedrinse.com/ Long lost Haikus http://feedproxy.google.com/~r/LoveEmailHateEmailViralEmailMarketingInbox/~3/rKrzUUVtlUA/ 99d826a8aad318a7d25f6c52435d4caa Entrepreneurs Mon, 09 Nov 09 00:41:22 +0000 http://eroidays.com/?p=2293 I’ll Take a Side of Funny on My B-Day http://feedproxy.google.com/~r/LoveEmailHateEmailViralEmailMarketingInbox/~3/oSFdYXbpqhU/ 99d826a8aad318a7d25f6c52435d4caa Best of Email Mon, 09 Nov 09 00:41:22 +0000 http://eroidays.com/?p=2261 Creating a Mobile Email Marketing Strategy – The Tip Jar Podcast http://feeds.eroi.com/~r/ReturnOnSubscriber/~3/-8w8cKrmuWQ/ PivotalVeracityI have had mobile on the brain lately. The growth numbers are staggering. I feel like many out there are afraid of the challenges mobile email marketing presents, or are not taking the channel seriously.

I got together with Michelle Eichner,…

]]> a92979b77a3bdd6509c1fcd52ba76e55 Podcasts Mon, 09 Nov 09 00:41:22 +0000 http://returnonsubscriber.com/?p=1368 CLM- An Agency’s Perspective http://feedproxy.google.com/~r/LoveEmailHateEmailViralEmailMarketingInbox/~3/er42wspIsBw/ 99d826a8aad318a7d25f6c52435d4caa General Mon, 09 Nov 09 00:41:22 +0000 http://eroidays.com/?p=2248 The Tip Jar Podcast: Getting the Gist from Gist http://feeds.eroi.com/~r/ReturnOnSubscriber/~3/wsylv5LWt6Q/ tipjarFull Disclosure – I am a huge fan of Gist, a service that integrates with Microsoft Outlook, Gmail, Twitter, Facebook, LinkedIn & SalesForce to aggregate, organize and prioritize emails, links, attachments, and related information (news, blogs, tweets, etc.) in a…

]]> a92979b77a3bdd6509c1fcd52ba76e55 Podcasts Mon, 09 Nov 09 00:41:22 +0000 http://returnonsubscriber.com/?p=1340 Making Your Email Marketing Social http://feeds.eroi.com/~r/ReturnOnSubscriber/~3/i7NPxFeLvgw/ Email Marketing and Social Media have some inherent differences, namely the ability to provide unique content to each individual subscriber and track each activity of that individual. Will Social Media replace email down the road? The answer is no – not unless…

]]> a92979b77a3bdd6509c1fcd52ba76e55 Email Marketing Strategy Mon, 09 Nov 09 00:41:22 +0000 http://returnonsubscriber.com/?p=1332 The Building Blocks of an Email Relationship http://feeds.eroi.com/~r/TheEmailWars/~3/oSVMf8BLnkg/ 69dd987254b31911144960aa01b6e20e Behavioral Marketing Mon, 09 Nov 09 00:41:22 +0000 http://theemailwars.com/?p=2196 Growing Older and Wiser Together http://feeds.eroi.com/~r/TheEmailWars/~3/IGPZdLzIliQ/ 69dd987254b31911144960aa01b6e20e Behavioral Marketing Mon, 09 Nov 09 00:41:22 +0000 http://theemailwars.com/?p=2190 Why an Email Preference Center Matters http://feeds.eroi.com/~r/TheEmailWars/~3/Al5rlRRWTnc/ 69dd987254b31911144960aa01b6e20e Best Of Email Mon, 09 Nov 09 00:41:22 +0000 http://theemailwars.com/?p=2173 Going Cheap. Is it Really Cheap, or More Expensive? http://feeds.eroi.com/~r/TheEmailWars/~3/_MfYesjumAo/ 69dd987254b31911144960aa01b6e20e Best Of Email Mon, 09 Nov 09 00:41:22 +0000 http://theemailwars.com/?p=2180 Halloween eROI Style http://feedproxy.google.com/~r/LoveEmailHateEmailViralEmailMarketingInbox/~3/oxVpeJMV3qU/ 99d826a8aad318a7d25f6c52435d4caa Best of Email Mon, 09 Nov 09 00:41:22 +0000 http://eroidays.com/?p=2232 How Long is Xmas? http://feeds.eroi.com/~r/TheEmailWars/~3/NFA1we4tg7I/ 69dd987254b31911144960aa01b6e20e Best Practices Mon, 09 Nov 09 00:41:22 +0000 http://theemailwars.com/?p=2178 Email Campaign Comedy http://feedproxy.google.com/~r/LoveEmailHateEmailViralEmailMarketingInbox/~3/mZaX0UiFDlM/ 99d826a8aad318a7d25f6c52435d4caa Best of Email Mon, 09 Nov 09 00:41:22 +0000 http://eroidays.com/?p=2221 Good Example of a Sponsored Email http://feeds.eroi.com/~r/TheEmailWars/~3/x1jRxikZu5g/ 69dd987254b31911144960aa01b6e20e Best Of Email Mon, 09 Nov 09 00:41:22 +0000 http://theemailwars.com/?p=2159 Animated GIFs? You Bet. http://feeds.eroi.com/~r/TheEmailWars/~3/6JXnIesQkHI/ 69dd987254b31911144960aa01b6e20e Behavioral Marketing Mon, 09 Nov 09 00:41:22 +0000 http://theemailwars.com/?p=2139 The Test: Vertical Vs Horizontal Email http://feeds.eroi.com/~r/TheEmailWars/~3/aXOL5c0TCPw/ 69dd987254b31911144960aa01b6e20e Best Of Email Mon, 09 Nov 09 00:41:22 +0000 http://theemailwars.com/?p=2141 How To Create a Plan, Build and Optimize Your Tests http://feeds.eroi.com/~r/TheEmailWars/~3/iY0MvC6T-Oc/ 69dd987254b31911144960aa01b6e20e Email News Mon, 09 Nov 09 00:41:22 +0000 http://theemailwars.com/?p=2083 Stop the Presses: Email is Still a Viral Campaign Element/Driver? http://feeds.eroi.com/~r/TheEmailWars/~3/UwWq8Ykr44c/ 69dd987254b31911144960aa01b6e20e Behavioral Marketing Mon, 09 Nov 09 00:41:22 +0000 http://theemailwars.com/?p=2047 My Prototype Experience http://feedproxy.google.com/~r/LoveEmailHateEmailViralEmailMarketingInbox/~3/R9L4zFovGkE/ 99d826a8aad318a7d25f6c52435d4caa Beautiful Technology Mon, 09 Nov 09 00:41:22 +0000 http://eroidays.com/?p=2192 What I’ve Learned from Jim Collins http://feedproxy.google.com/~r/LoveEmailHateEmailViralEmailMarketingInbox/~3/YJpx8OwzSFQ/ 99d826a8aad318a7d25f6c52435d4caa Blog Resources Mon, 09 Nov 09 00:41:22 +0000 http://eroidays.com/?p=2197 Mobile Email Marketing – Create a Mobile Version of Your Next Campaign http://feeds.eroi.com/~r/ReturnOnSubscriber/~3/l076ry2LpHU/ Today we are going to cover how to add a “View Mobile Version” to your email campaigns. All you will need to complete this is the ability to upload/FTP new HTML files to your hosting server. Nothing horribly complex here,…

]]> a92979b77a3bdd6509c1fcd52ba76e55 Email Marketing Strategy Mon, 09 Nov 09 00:41:22 +0000 http://returnonsubscriber.com/?p=1297 My Twitter Stream from Inc. 5000 Conference http://feedproxy.google.com/~r/LoveEmailHateEmailViralEmailMarketingInbox/~3/KLmpg8BKcCY/ 99d826a8aad318a7d25f6c52435d4caa Beautiful Technology Mon, 09 Nov 09 00:41:22 +0000 http://eroidays.com/?p=2164 Holiday Email Marketing Planning with Chad White – The Tip Jar Podcast http://feeds.eroi.com/~r/ReturnOnSubscriber/~3/bIElLq2MEls/ blog_chadI got together with Chad White who runs The Retail Email Blog, a tactical daily guide to what’s going on in the world of retail email marketing.

In this podcast, Chad & I discuss his annual “Retail Email Guide to the…

]]> a92979b77a3bdd6509c1fcd52ba76e55 Email Marketing Strategy Mon, 09 Nov 09 00:41:22 +0000 http://returnonsubscriber.com/?p=1281 You Just Got Mooned http://feedproxy.google.com/~r/LoveEmailHateEmailViralEmailMarketingInbox/~3/dr76qZvMiv4/ 99d826a8aad318a7d25f6c52435d4caa Social Networking + Web 2.0 Mon, 09 Nov 09 00:41:22 +0000 http://eroidays.com/?p=2148 eROI’s Email Testing Guide http://feedproxy.google.com/~r/LoveEmailHateEmailViralEmailMarketingInbox/~3/qBbSknuxXrU/ 99d826a8aad318a7d25f6c52435d4caa Email Delivery Studies Mon, 09 Nov 09 00:41:22 +0000 http://eroidays.com/?p=2125 Grow Your List Through Testing with Google Website Optimizer http://feeds.eroi.com/~r/ReturnOnSubscriber/~3/EZpgRbIf3bs/ Howdy folks, and welcome back.  Today we are going to attempt to increase the amount of people signing up for your email list through a little bit of testing using Google’s amazingly intuitive (and free) Website Optimizer. To execute this,…

]]> a92979b77a3bdd6509c1fcd52ba76e55 Email Marketing Strategy Mon, 09 Nov 09 00:41:22 +0000 http://returnonsubscriber.com/?p=1163 The Tip Jar – Talking Deliverability with George Bilbrey of Return Path http://feeds.eroi.com/~r/ReturnOnSubscriber/~3/14NBPiwWCSc/ Alright, the first episode of my new podcast is here.  The show is called “The Tip Jar” and the goal is to provide marketers with actionable information they can use to improve their online marketing programs.  We have lined up…

]]> a92979b77a3bdd6509c1fcd52ba76e55 Podcasts Mon, 09 Nov 09 00:41:22 +0000 http://returnonsubscriber.com/?p=1244 AMA Tweetshop Wrap-Up http://feeds.eroi.com/~r/ReturnOnSubscriber/~3/Q_9BBMHKCzk/ I had the pleasure of speaking to an energetic AMA audience yesterday with David Veneski from Intel (@dveneski) at an event called “Tweetshop”.

The event gave all levels of Twitter users some perspective from both a client-side marketer and an agency marketer.…

]]> a92979b77a3bdd6509c1fcd52ba76e55 Marketing Events Mon, 09 Nov 09 00:41:22 +0000 http://returnonsubscriber.com/?p=1235 A Clever Gender Segmentation Technique from ASOS http://feeds.eroi.com/~r/ReturnOnSubscriber/~3/G5dAE3ACtOI/ Nothing frustrates me more than getting sent irrelevant emails from clothing websites. For a store that sells to both men and women, you need gender to provide relevancy. Some stores have the data and don’t use it out of laziness,…

]]> a92979b77a3bdd6509c1fcd52ba76e55 Email Segmentation Mon, 09 Nov 09 00:41:22 +0000 http://returnonsubscriber.com/?p=1195 How New Gmail Updates Affect Your Email Marketing Program http://feeds.eroi.com/~r/ReturnOnSubscriber/~3/2nX60aOgM_k/ gmail4I have been a loyal Gmail user for along time. Lately though I have been frustrated with Gmail, mainly due to the images in my HTML emails not displaying correctly. Well they have announced some changes that shed some light…

]]> a92979b77a3bdd6509c1fcd52ba76e55 CAN-SPAM Mon, 09 Nov 09 00:41:22 +0000 http://returnonsubscriber.com/?p=1166