eROI News Feed

Giving a Peek Into the Holiday Frequency

69dd987254b31911144960aa01b6e20e — Sun, 22 Nov 09 07:19:25 +0000

Do you have any idea how many emails you are going to start sending this week through the 1st week of January? Remember Christmas is just a date and not the end of the etailing season, it goes strong(er) after holiday sales for some brands. Better yet, do Â you subscribers have ANY idea how many [...]

Anyone Can Do It Ã¢ÂÂ But Should They?

69dd987254b31911144960aa01b6e20e — Sun, 22 Nov 09 07:19:25 +0000

Over the past few months I have personally been under a massive attack from people now using the “Freemium” model that so many small business ESPs have opened up and offered to their “clients”/personally I want to call them users. This is a personal stance post here and should have no reflection on anyone but [...]

Left for Dead Ã¢ÂÂ Do They Care

69dd987254b31911144960aa01b6e20e — Sun, 22 Nov 09 07:19:25 +0000

I have a confession to make. I have let something I used to care about die. Yes my attention to the new new thing, the shiny thing, the next thing made me forget and neglect one of my longest life partners on this mad ride we call the internet. Now it was not something I [...]

eROI Event Spreads Holiday Cheer

99d826a8aad318a7d25f6c52435d4caa — Sun, 22 Nov 09 07:19:25 +0000

I recently got an invitation from Techspace, the office building that houses our New York City office, for a holiday party filled with networking, food, music and drinks.Â To my delight, when I clicked on the RSVP link I was taken to their eROI Event page.Â We did some custom themeing on their event site [...]

Wacom Product Launch Ã¢ÂÂ Marketing Campaign Case Study

99d826a8aad318a7d25f6c52435d4caa — Sun, 22 Nov 09 07:19:25 +0000

eROI Case Study: Online Strategy for a Successful Product Launch Get the full study Sleek and chic – how can you not love the new Intuos4 tablet from Wacom.Â Very psyched how this integrated campaign turned out.Â For all the marketers reading this blog post, there are some really good insights to this case study. Wacom Technology Corporation [...]

NEW: Integrated Campaign Case Study

69dd987254b31911144960aa01b6e20e — Sun, 22 Nov 09 07:19:25 +0000

eROI Case Study: Online Strategy for a Successful Product Launch (Get the full study) To support the launch of the Intuos4, Wacom Technology Corporation worked with eROI to put a new twist on the product launch with an effective integrated online campaign. This case study outlines the integrated online strategy used by Wacom, including results of [...]

Long lost Haikus

99d826a8aad318a7d25f6c52435d4caa — Sun, 22 Nov 09 07:19:25 +0000

I am doing this blog post so Hannah’s post below doesn’t get as much attention. Today is a good day New client project kickoffs and Online software innovation goodness Better yet, a sun break appears and Old Town Portland is a beacon of light again.

IÃ¢ÂÂll Take a Side of Funny on My B-Day

99d826a8aad318a7d25f6c52435d4caa — Sun, 22 Nov 09 07:19:25 +0000

Everyone should feel special on their birthday.Â In my family that sense of happiness came with a slight sense of humiliation.Â Whether it was a sombrero at Who Song and Larry’s or the story of your birth being recounted to your closest friends, birthdays were a roller coaster of emotions. Being the giver that I am, [...]

Creating a Mobile Email Marketing Strategy Ã¢ÂÂ The Tip Jar Podcast

a92979b77a3bdd6509c1fcd52ba76e55 — Sun, 22 Nov 09 07:19:25 +0000

I have had mobile on the brain lately. The growth numbers are staggering. I feel like many out there are afraid of the challenges mobile email marketing presents, or are not taking the channel seriously.

I got together with Michelle Eichner,â¦

CLM- An AgencyÃ¢ÂÂs Perspective

99d826a8aad318a7d25f6c52435d4caa — Sun, 22 Nov 09 07:19:25 +0000

Making marketing decisions around the Customer Lifecycle is definitely not a new concept, but itâs certainly one thatâs getting more and more attention, and for good reason. When done well itâs a proven strategy for driving sales and increasing profitability, while simultaneously reducing marketing costs â something that in todayâs economy every business, no matter [...]

The Tip Jar Podcast: Getting the Gist from Gist

a92979b77a3bdd6509c1fcd52ba76e55 — Sun, 22 Nov 09 07:19:25 +0000

Full Disclosure – I am a huge fan of Gist, a service that integrates with Microsoft Outlook, Gmail, Twitter, Facebook, LinkedIn & SalesForce to aggregate, organize and prioritize emails, links, attachments, and related information (news, blogs, tweets, etc.) in aâ¦

Making Your Email Marketing Social

a92979b77a3bdd6509c1fcd52ba76e55 — Sun, 22 Nov 09 07:19:25 +0000

Email Marketing and Social Media have someÂ inherentÂ differences, namely the ability to provide unique content to each individual subscriber and track each activity of that individual. Will Social Media replace email down the road? The answer is no – not unlessâ¦

The Building Blocks of an Email Relationship

69dd987254b31911144960aa01b6e20e — Sun, 22 Nov 09 07:19:25 +0000

Any good relationship needs a foundation that can be built upon. Here are some elements that will help you build a strong email program. Trust What will you do with the information you collect from me? Will you protect it and make sure that it will only be used how I have asked it to be used? [...]

Growing Older and Wiser Together

69dd987254b31911144960aa01b6e20e — Sun, 22 Nov 09 07:19:25 +0000

When it comes to relationships, is your goal to continually hunt for new ones, or to make the ones you have into long term commitments? Most marketers are caught in the eternal struggle to gain more opt in records, having no plan on how what happens next aside from “let’s email them.” Marketing, not just email [...]

Why an Email Preference Center Matters

69dd987254b31911144960aa01b6e20e — Sun, 22 Nov 09 07:19:25 +0000

Why would you want to build a contact management preference center for your website? You already have lead capture in place. You are getting 2-5 data points besides email address for every prospect. For your newsletter opt-in forms, you are getting the necessary subscriber email address. This is all good right? You have what you [...]

Going Cheap. Is it Really Cheap, or More Expensive?

69dd987254b31911144960aa01b6e20e — Sun, 22 Nov 09 07:19:25 +0000

Review time is in the air, and budget planning is on the minds of marketers everywhere. This is also the time that many choose to review their current email marketing platform or provider. Sept-Oct-Nov is the time we get an annual barrage of phone calls from people that are reviewing most of the top email [...]

Halloween eROI Style

99d826a8aad318a7d25f6c52435d4caa — Sun, 22 Nov 09 07:19:25 +0000

eROI employees live by the work hard – play hard motto and Halloween always presents a great opportunity to balance out the work.Â This year one of our employees took it upon herself to throw a bash and invite the gang.Â With Halloween a week away the invitations have been sent out and the tone [...]

How Long is Xmas?

69dd987254b31911144960aa01b6e20e — Sun, 22 Nov 09 07:19:25 +0000

From my experience, it starts in July and ends mid January. It seems that just as we all wrap up the holiday season, we take a hiatus for a few months to focus on new campaignsâ¦ while simultaneously planning for the next big rush. After the slower season last year caused by the falling (collapsing) markets, [...]

Email Campaign Comedy

99d826a8aad318a7d25f6c52435d4caa — Sun, 22 Nov 09 07:19:25 +0000

“Woman Sues Toyota Over ‘Terrifying’ Prank” was the ABC News headline that caught the eye of one of eROI’s developers and the article quickly circulated around the office.Â The article stated that Amber Duick was suing Toyota for $10 million over emails that supposedly made her believe that she was being stalked.Â The campaign in [...]

Good Example of a Sponsored Email

69dd987254b31911144960aa01b6e20e — Sun, 22 Nov 09 07:19:25 +0000

So often people in this industry feel that when they buy a sponsored email it means that they will get a header and footer from the partner and can stuff their creative and messaging inside. It is so old and overplayed that I am not sure it works too well anymore. Personally I feel a [...]

My Prototype Experience

99d826a8aad318a7d25f6c52435d4caa — Sun, 22 Nov 09 07:19:25 +0000

I was forwarded a link to a site that engages the user through Facebook Connect.Â It had a total video game vibe and my curiosity got the best of me. There was a sense of doom from the beginning.Â A New York City cab flipped on it’s side, men with guns and – wait – [...]

What IÃ¢ÂÂve Learned from Jim Collins

99d826a8aad318a7d25f6c52435d4caa — Sun, 22 Nov 09 07:19:25 +0000

In an effort to be semi-thoughtful in this blog post, I’m not going to simply copy my Jim Collins notes that I had to write fast and furiously and therefore missed them in my Inc. 500 twitter stream.Â I’m going to reflect on some of the stand-out items from his speech and after reading in [...]

Mobile Email Marketing Ã¢ÂÂ Create a Mobile Version of Your Next Campaign

a92979b77a3bdd6509c1fcd52ba76e55 — Sun, 22 Nov 09 07:19:25 +0000

Today we are going to cover how to add a “View Mobile Version” to your email campaigns. All you will need to complete this is the ability to upload/FTP new HTML files to your hosting server. Nothing horribly complex here,â¦

My Twitter Stream from Inc. 5000 Conference

99d826a8aad318a7d25f6c52435d4caa — Sun, 22 Nov 09 07:19:25 +0000

The calm before the storm at #inc5000. Already connected with old friends and Inc magazine staffÂ http://yfrog.com/0oqxmjj 5:56 PM Sep 23rd from Tweetie One more photo from Gaylord resort in wash dc. Schwanky. http://yfrog.com/16vonyj 5:57 PM Sep 23rd from Tweetie #inc5000 conf starting now. Largest attendance ever at 1,700 of us. Aggregate rev of $214 billion http://yfrog.com/0nxn1jj [...]

Holiday Email Marketing Planning with Chad White Ã¢ÂÂ The Tip Jar Podcast

a92979b77a3bdd6509c1fcd52ba76e55 — Sun, 22 Nov 09 07:19:25 +0000

I got together with Chad White who runs The Retail Email Blog, a tactical daily guide to whatâs going on in the world of retail email marketing.

In this podcast, Chad & I discuss his annual “Retail Email Guide to theâ¦

Grow Your List Through Testing with Google Website Optimizer

a92979b77a3bdd6509c1fcd52ba76e55 — Sun, 22 Nov 09 07:19:25 +0000

Howdy folks, and welcome back.Â Today we are going to attempt to increase the amount of people signing up for your email list through a little bit of testing using Google’s amazingly intuitive (and free) Website Optimizer. To execute this,â¦

The Tip Jar Ã¢ÂÂ Talking Deliverability with George Bilbrey of Return Path

a92979b77a3bdd6509c1fcd52ba76e55 — Sun, 22 Nov 09 07:19:25 +0000

Alright, the first episode of my new podcast is here.Â The show is called “The Tip Jar” and the goal is to provide marketers with actionable information they can use to improve their online marketing programs.Â We have lined upâ¦

AMA Tweetshop Wrap-Up

a92979b77a3bdd6509c1fcd52ba76e55 — Sun, 22 Nov 09 07:19:25 +0000

I had the pleasure of speaking to an energetic AMA audience yesterday with David Veneski from Intel (@dveneski) at an event called “Tweetshop”.

The event gave all levels of Twitter users some perspective from both a client-side marketer and an agency marketer.â¦

A Clever Gender Segmentation Technique from ASOS

a92979b77a3bdd6509c1fcd52ba76e55 — Sun, 22 Nov 09 07:19:25 +0000

Nothing frustrates me more than getting sent irrelevant emails from clothing websites. For a store that sells to both men and women, you need gender to provide relevancy. Some stores have the data and don’t use it out of laziness,â¦

How New Gmail Updates Affect Your Email Marketing Program

a92979b77a3bdd6509c1fcd52ba76e55 — Sun, 22 Nov 09 07:19:25 +0000

I have been a loyal Gmail user for along time. Lately though I have been frustrated with Gmail, mainly due to the images in my HTML emails not displaying correctly. Well they have announced some changes that shed some lightâ¦

eROI News Feed

Giving a Peek Into the Holiday Frequency

Anyone Can Do It Ã¢ÂÂ But Should They?

Left for Dead Ã¢ÂÂ Do They Care

eROI Event Spreads Holiday Cheer

Wacom Product Launch Ã¢ÂÂ Marketing Campaign Case Study

NEW: Integrated Campaign Case Study

Long lost Haikus

IÃ¢ÂÂll Take a Side of Funny on My B-Day

Creating a Mobile Email Marketing Strategy Ã¢ÂÂ The Tip Jar Podcast

CLM- An AgencyÃ¢ÂÂs Perspective

The Tip Jar Podcast: Getting the Gist from Gist

Making Your Email Marketing Social

The Building Blocks of an Email Relationship

Growing Older and Wiser Together

Why an Email Preference Center Matters

Going Cheap. Is it Really Cheap, or More Expensive?

Halloween eROI Style

How Long is Xmas?

Email Campaign Comedy

Good Example of a Sponsored Email

My Prototype Experience

What IÃ¢ÂÂve Learned from Jim Collins

Mobile Email Marketing Ã¢ÂÂ Create a Mobile Version of Your Next Campaign

My Twitter Stream from Inc. 5000 Conference

Holiday Email Marketing Planning with Chad White Ã¢ÂÂ The Tip Jar Podcast

Grow Your List Through Testing with Google Website Optimizer

The Tip Jar Ã¢ÂÂ Talking Deliverability with George Bilbrey of Return Path

AMA Tweetshop Wrap-Up

A Clever Gender Segmentation Technique from ASOS

How New Gmail Updates Affect Your Email Marketing Program

Anyone Can Do It Ã¢ÂÂ But Should They?

Left for Dead Ã¢ÂÂ Do They Care

Wacom Product Launch Ã¢ÂÂ Marketing Campaign Case Study

IÃ¢ÂÂll Take a Side of Funny on My B-Day

Creating a Mobile Email Marketing Strategy Ã¢ÂÂ The Tip Jar Podcast

CLM- An AgencyÃ¢ÂÂs Perspective

What IÃ¢ÂÂve Learned from Jim Collins

Mobile Email Marketing Ã¢ÂÂ Create a Mobile Version of Your Next Campaign

Holiday Email Marketing Planning with Chad White Ã¢ÂÂ The Tip Jar Podcast

The Tip Jar Ã¢ÂÂ Talking Deliverability with George Bilbrey of Return Path