Find your calm with Fern Strategy.
Your go to AI builder partner.
We help product teams and tech companies build and ship AI systems faster through hands-on building, automation design, and battle-tested engineering leadership.
We join your team to lead mission‑critical work and leave you with the strategy to keep it going.
Music Distributor Data Assistant
Democratizing access to 1B+ rows of artist analytics with a secure, Snowflake-native conversational agent.
Data Assistant
Online • Ready to help
What were our top artists in Peru last year?
Here are the top 5 artists in Peru by stream count in 2023:
Total artists: 8,000 • Query time: 1.2s
What would you like to do next?
Music Distributor Internal Tooling
Our Work
Explore how we help organizations transform their technical capabilities
AI Implementation Roadmap
Choose your starting point — each phase builds on the previous one
Audit
What and How to Build
If you're exploring AI but unclear where to start or need validation on your technical approach, start here.
Build
Turn Strategy into Working AI Systems
After the audit, we build and deploy your AI solution to production—with implementation and handoff so your team can maintain it.
Partner
Scale with Embedded Tech Leadership
Two retainer paths for different needs:
Best for: Teams needing strategic guidance or undergoing transition
Best for: Teams needing consistent velocity and ongoing delivery
What you get
Clear AI Roadmap & Architecture Decisions
No more analysis paralysis—know exactly what to build and how.
AI Features Shipped to Production Faster
Working systems delivered, not just recommendations.
Team Capability Upgraded
Your team learns AI-assisted workflows that outlast the engagement.
What's the Investment?
Projects typically start at $7k for diagnostic audits and scale based on scope and complexity. Most clients working with us have a monthly AI budget of $20k+ for implementation or ongoing partnership engagements.
Every engagement is scoped based on your specific needs, team size, and technical complexity. Book a call to discuss your situation and get a custom proposal and price sheet.
Book a Discovery CallOur leadership
Will Drewes
Founder & Tech Lead
Will is a veteran technology leader with 15+ years delivering complex, high-stakes systems across music, healthcare, and e-commerce. He's led engineering teams at UnitedMasters, Science 37, and LTK - building everything from SaaS, telemedicine platforms to music distribution technology and applied AI products for today's top artists and record labels.
Our partnerships
We partner with industry leading designers to deliver AI systems that feel natural, trustworthy, and delightful. From conversational agents to workflow copilots, we go beyond technical correctness to craft interactions that resonate with how humans think and feel.
Alice Kang
Product Design Partner
Alice is an experienced product design leader with 8+ years focused on simplifying complex systems and shaping end-to-end user experiences. She has led major design initiatives and 0→1 product launches at SoundCloud, Vault, Los Angeles Times, and UnitedMasters (including the flagship Blueprint AI creative tool). Her expertise spans AI-driven products, digital media, subscription monetization, defining product strategy, and creating design systems for large-scale artist and consumer platforms.
Our Five-Step Engagement Process
Discovery &
Alignment
We get right to work. No bloated decks. No endless discovery loops. We meet the people who matter and quickly map your goals, constraints, risks, and success metrics. Within days you have clarity on what actually moves the needle and where AI can create leverage immediately.
Sizing &
Sequencing
We size every opportunity fast and shape it into a clean, prioritized roadmap. No ceremony. No hand-wavy strategy. Just a practical, reality-checked plan that exposes dependencies, highlights the high-ROI AI use cases, and shows the smartest path forward.
Engagement
Planning
When scope is set, we deploy exactly the talent you need. That might be a fractional Tech Lead, an AI workflow architect, or a hands-on IC who ships. You get a simple credit model, a crisp working agreement, and an embedded partner who integrates into your team without slowing it down.
Design &
Kickoff
We create only the artifacts that unlock momentum: lightweight architecture, agent workflows, observability plans, and launch steps. Then we run a tight kickoff that brings everyone into alignment so execution starts immediately.
Delivery &
Evolution
We deliver in short, outcome-driven cycles using AI-accelerated engineering and agent-based execution. Progress is visible, communication is simple, and every build is designed to be owned and extended by your team long after we're gone. You get speed and clarity, not churn.
