It’s the inevitable question when it comes down to starting a creative business. JP Danko tackles question by looking at how the expenses add up for in professional photographer’s point of view.
Everyone’s personal circumstances are different, and we have a global audience with drastically different markets and ideas about income levels – so the numbers I am presenting in this article are what I would consider realistic for a typical middle class Canadian – but please feel free to make adjustments to suit your own income goals and local market.
Say it with me – what I bill per hour is not what I earn. What I bill per hour is not what I earn. What I bill…OK you get the point – but for some reason this seems to be a particularly hard lesson for photographers to learn – especially those just starting out.
The reality is that all professionals who bill by the hour – such as lawyers, engineers, architects, accountants etc. bill their clients at a minimum two to three times their take home pay rate. For example, if a lawyer earns $60 per hour – they would typically bill at least $120 to $180 per hour.
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