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	<title>FinalMile | Behaviour Architecture</title>
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	<link>http://finalmile.in/behaviourarchitecture</link>
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		<title>Qua(run)tine Behaviour: why we break the rules</title>
		<link>http://finalmile.in/behaviourarchitecture/quarantine-behaviour</link>
		<comments>http://finalmile.in/behaviourarchitecture/quarantine-behaviour#comments</comments>
		<pubDate>Fri, 15 May 2020 15:07:09 +0000</pubDate>
		<dc:creator><![CDATA[Isha Jain]]></dc:creator>
				<category><![CDATA[human brain, explained]]></category>

		<guid isPermaLink="false">http://finalmile.in/behaviourarchitecture/?p=2324</guid>
		<description><![CDATA[As the days of lockdown increase, so does our impatience. The pandemic looms around us and we find ourselves unable to follow guidelines, despite being aware of the dire consequences of roaming the streets. So why do infection rates continue to increase? How does our brain process being under quarantine and what can we do &#8230; <a href="http://finalmile.in/behaviourarchitecture/quarantine-behaviour" class="more-link">Continue reading <span class="screen-reader-text">Qua(run)tine Behaviour: why we break the rules</span> <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://finalmile.in/behaviourarchitecture/quarantine-behaviour/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Identifying and Leveraging Digital Moments &#8211; A behavioral science and design prespective</title>
		<link>http://finalmile.in/behaviourarchitecture/identifying-and-leveraging-digital-moments-a-behavioral-science-and-design-prespective</link>
		<comments>http://finalmile.in/behaviourarchitecture/identifying-and-leveraging-digital-moments-a-behavioral-science-and-design-prespective#respond</comments>
		<pubDate>Mon, 06 Apr 2020 13:59:48 +0000</pubDate>
		<dc:creator><![CDATA[Shekhar Menon]]></dc:creator>
				<category><![CDATA[human brain, explained]]></category>

		<guid isPermaLink="false">http://finalmile.in/behaviourarchitecture/?p=2317</guid>
		<description><![CDATA[We wrote a blog about the need to identify and leverage digital moments for your product/category &#8211; especially relevant in light of COVID-19 forcing people to self-isolate. The post is live on Fractal website here. A downloadable PDF is available here.]]></description>
		<wfw:commentRss>http://finalmile.in/behaviourarchitecture/identifying-and-leveraging-digital-moments-a-behavioral-science-and-design-prespective/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Working from home and Digital Collaboration: A Cognitive Perspective</title>
		<link>http://finalmile.in/behaviourarchitecture/working-from-home-and-digital-collaboration-a-cognitive-perspective</link>
		<comments>http://finalmile.in/behaviourarchitecture/working-from-home-and-digital-collaboration-a-cognitive-perspective#respond</comments>
		<pubDate>Sun, 29 Mar 2020 17:49:27 +0000</pubDate>
		<dc:creator><![CDATA[Divya Balakrishnan]]></dc:creator>
				<category><![CDATA[human brain, explained]]></category>

		<guid isPermaLink="false">http://finalmile.in/behaviourarchitecture/?p=2314</guid>
		<description><![CDATA[We&#8217;re in unchartered territory &#8211; almost the whole world&#8217;s workforce has suddenly been thrown into a similar work context &#8211; working from home. For those of us for whom our computer screens have suddenly become the only gateway to the outside professional world &#8211; this post looks at the cognitive and emotional costs of working &#8230; <a href="http://finalmile.in/behaviourarchitecture/working-from-home-and-digital-collaboration-a-cognitive-perspective" class="more-link">Continue reading <span class="screen-reader-text">Working from home and Digital Collaboration: A Cognitive Perspective</span> <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://finalmile.in/behaviourarchitecture/working-from-home-and-digital-collaboration-a-cognitive-perspective/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Delinquency management in a post-COVID world</title>
		<link>http://finalmile.in/behaviourarchitecture/delinquency-management-in-a-post-covid-world</link>
		<comments>http://finalmile.in/behaviourarchitecture/delinquency-management-in-a-post-covid-world#respond</comments>
		<pubDate>Fri, 27 Mar 2020 10:29:27 +0000</pubDate>
		<dc:creator><![CDATA[Divya Balakrishnan]]></dc:creator>
				<category><![CDATA[behaviour design]]></category>
		<category><![CDATA[Communication Design]]></category>

		<guid isPermaLink="false">http://finalmile.in/behaviourarchitecture/?p=2303</guid>
		<description><![CDATA[The current COVID-19 situation is bound to create an immediate impact on delinquency rates in the financial services sector. Financial institutions around the world will need adopt proactive strategic measures to handle the impending increase. We wrote a behavioral science and design perspective on how companies can anticipate and handle this situation. The post is &#8230; <a href="http://finalmile.in/behaviourarchitecture/delinquency-management-in-a-post-covid-world" class="more-link">Continue reading <span class="screen-reader-text">Delinquency management in a post-COVID world</span> <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://finalmile.in/behaviourarchitecture/delinquency-management-in-a-post-covid-world/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Sustaining Newly Acquired Hand-wash Behaviors</title>
		<link>http://finalmile.in/behaviourarchitecture/sustaining-hand-wash-behaviors</link>
		<comments>http://finalmile.in/behaviourarchitecture/sustaining-hand-wash-behaviors#respond</comments>
		<pubDate>Thu, 26 Mar 2020 13:56:33 +0000</pubDate>
		<dc:creator><![CDATA[Shekhar Menon]]></dc:creator>
				<category><![CDATA[behaviour design]]></category>
		<category><![CDATA[Communication Design]]></category>

		<guid isPermaLink="false">http://finalmile.in/behaviourarchitecture/?p=2294</guid>
		<description><![CDATA[In the current context of social distancing driven by COVID-19, we&#8217;ve picked up or amped up a few behaviors &#8211; increased hand-washing is probably one. But will these newly acquired habits sustain when the disease is no longer a threat? We wrote a post on a behavioral sciences and design perspective on what someone can &#8230; <a href="http://finalmile.in/behaviourarchitecture/sustaining-hand-wash-behaviors" class="more-link">Continue reading <span class="screen-reader-text">Sustaining Newly Acquired Hand-wash Behaviors</span> <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://finalmile.in/behaviourarchitecture/sustaining-hand-wash-behaviors/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Blameless driverless cars (and their consequences)</title>
		<link>http://finalmile.in/behaviourarchitecture/blameless-driverless-cars-and-their-consequences</link>
		<comments>http://finalmile.in/behaviourarchitecture/blameless-driverless-cars-and-their-consequences#respond</comments>
		<pubDate>Thu, 05 Apr 2018 13:50:49 +0000</pubDate>
		<dc:creator><![CDATA[Biju Dominic]]></dc:creator>
				<category><![CDATA[behaviour design]]></category>
		<category><![CDATA[Safety]]></category>
		<category><![CDATA[autonomous vehicles]]></category>
		<category><![CDATA[behavioural design]]></category>
		<category><![CDATA[emotional brain]]></category>

		<guid isPermaLink="false">http://finalmile.in/behaviourarchitecture/?p=2281</guid>
		<description><![CDATA[On 18 March evening, as 49-year-old Elaine Herzberg was crossing a road in Tempe, Arizona, she got hit by a car and died of her injuries. She became the first pedestrian to be killed by an autonomous car. Will her family get emotional closure to this tragic event? The answer to this question has a &#8230; <a href="http://finalmile.in/behaviourarchitecture/blameless-driverless-cars-and-their-consequences" class="more-link">Continue reading <span class="screen-reader-text">Blameless driverless cars (and their consequences)</span> <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://finalmile.in/behaviourarchitecture/blameless-driverless-cars-and-their-consequences/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What happens when women overtake men?</title>
		<link>http://finalmile.in/behaviourarchitecture/what-happens-when-women-overtake-men</link>
		<comments>http://finalmile.in/behaviourarchitecture/what-happens-when-women-overtake-men#respond</comments>
		<pubDate>Thu, 22 Mar 2018 09:23:19 +0000</pubDate>
		<dc:creator><![CDATA[Biju Dominic]]></dc:creator>
				<category><![CDATA[around us, like us]]></category>
		<category><![CDATA[Social Behaviour]]></category>

		<guid isPermaLink="false">http://finalmile.in/behaviourarchitecture/?p=2274</guid>
		<description><![CDATA[Last week I wrote an article on an impending high impact sociological change that not many have acknowledged. It talks about the situation where women outperform men in education and the consequences of it. Fortunately, we have a live test case happening &#8211; the southern Indian state of kerala has been a pioneer in education, &#8230; <a href="http://finalmile.in/behaviourarchitecture/what-happens-when-women-overtake-men" class="more-link">Continue reading <span class="screen-reader-text">What happens when women overtake men?</span> <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://finalmile.in/behaviourarchitecture/what-happens-when-women-overtake-men/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What can CEOs learn from religion?</title>
		<link>http://finalmile.in/behaviourarchitecture/what-can-ceos-learn-from-religion</link>
		<comments>http://finalmile.in/behaviourarchitecture/what-can-ceos-learn-from-religion#respond</comments>
		<pubDate>Wed, 14 Mar 2018 11:51:14 +0000</pubDate>
		<dc:creator><![CDATA[Biju Dominic]]></dc:creator>
				<category><![CDATA[human brain, explained]]></category>
		<category><![CDATA[Irrationality]]></category>
		<category><![CDATA[organizational culture]]></category>
		<category><![CDATA[Social Behaviour]]></category>

		<guid isPermaLink="false">http://finalmile.in/behaviourarchitecture/?p=2275</guid>
		<description><![CDATA[We tend to dismiss religion if not as &#8216;opiate for the masses&#8217;, at least as irrelevant for organizations. But in doing so we run the risk of ignoring learning from the people who have delved deepest into human behavior and decision-making. The article can be accessed here. This article was published on Livemint as part &#8230; <a href="http://finalmile.in/behaviourarchitecture/what-can-ceos-learn-from-religion" class="more-link">Continue reading <span class="screen-reader-text">What can CEOs learn from religion?</span> <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://finalmile.in/behaviourarchitecture/what-can-ceos-learn-from-religion/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Can good guys with guns stop bad guys with guns?</title>
		<link>http://finalmile.in/behaviourarchitecture/can-good-guys-with-guns-stop-bad-guys-with-guns</link>
		<comments>http://finalmile.in/behaviourarchitecture/can-good-guys-with-guns-stop-bad-guys-with-guns#respond</comments>
		<pubDate>Tue, 06 Mar 2018 14:16:48 +0000</pubDate>
		<dc:creator><![CDATA[Biju Dominic]]></dc:creator>
				<category><![CDATA[behaviour design]]></category>
		<category><![CDATA[context]]></category>
		<category><![CDATA[Safety]]></category>

		<guid isPermaLink="false">http://finalmile.in/behaviourarchitecture/?p=2268</guid>
		<description><![CDATA[I wrote an article delving into behavioral issues behind Trump&#8217;s proposal of arming school teachers to solve school shootings. Drawing from studies on armed forces&#8217; behavior and even research on primate behavior, this article goes into the behavioral science behind (un)willingness to kill. The findings are, unsurprisingly, against the proposal. The article can be accessed &#8230; <a href="http://finalmile.in/behaviourarchitecture/can-good-guys-with-guns-stop-bad-guys-with-guns" class="more-link">Continue reading <span class="screen-reader-text">Can good guys with guns stop bad guys with guns?</span> <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://finalmile.in/behaviourarchitecture/can-good-guys-with-guns-stop-bad-guys-with-guns/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Decision making among people living with Parkinson&#8217;s Disease</title>
		<link>http://finalmile.in/behaviourarchitecture/decision-making-among-people-living-with-parkinsons-disease</link>
		<comments>http://finalmile.in/behaviourarchitecture/decision-making-among-people-living-with-parkinsons-disease#respond</comments>
		<pubDate>Mon, 05 Mar 2018 17:49:09 +0000</pubDate>
		<dc:creator><![CDATA[Ram Prasad]]></dc:creator>
				<category><![CDATA[behaviour design]]></category>
		<category><![CDATA[biases]]></category>
		<category><![CDATA[context]]></category>
		<category><![CDATA[heuristics]]></category>
		<category><![CDATA[human brain, explained]]></category>
		<category><![CDATA[Research methodology]]></category>

		<guid isPermaLink="false">http://finalmile.in/behaviourarchitecture/?p=2266</guid>
		<description><![CDATA[We had a very meaningful opportunity to partner with UCB Pharma on understanding what drives treatment decisions among Parkinson&#8217;s patients. We were mandated by UCB to use Behavioral Science principles to explain treatment related decisions. Considering the sensitive nature of the audience, we had to develop appropriate market research methods. This was a great case &#8230; <a href="http://finalmile.in/behaviourarchitecture/decision-making-among-people-living-with-parkinsons-disease" class="more-link">Continue reading <span class="screen-reader-text">Decision making among people living with Parkinson&#8217;s Disease</span> <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://finalmile.in/behaviourarchitecture/decision-making-among-people-living-with-parkinsons-disease/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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