TruePresence Presents: Find.Get.Keep Customer Online

Signed. Sealed. Delivered?

Casey — Sun, 01 Jun 2008 16:07:11 +0000

Nine Ways to Improve Your Email Deliver-ability Results Welcome to the age of Email 2.0. We’re now in an era where marketers have begun to eschew the traditional (and often ineffective) “spray and pray” approach to email marketing, and shifted their efforts towards creating successful email strategies that target current customers. What has caused this shift in [...]

Your Online Reputation Precedes You

Casey — Fri, 09 May 2008 17:08:46 +0000

New Study Reveals Customer Service Is a Hotly Researched Topic Online Your reputation for customer service precedes you on the Web–that’s the warning from The Society for New Communications Research, whose latest survey reveals that 72% of Internet users research companies’ customer service reputations online prior to at least some of their purchases. Other important findings: 74% of respondents [...]

How Search Engines Work, Part Three

Casey — Thu, 01 May 2008 15:18:38 +0000

Measuring Relevance and Popularity Here’s a quick history lesson for you: did you know that modern commercial search engines rely on the science of information retrieval (IR)? IR has been a science since around the 1950s, when computer-powered retrieval systems first came into use in libraries, research facilities and government labs. Early in the development of [...]

TruePresence Unveils Local Search Enhancement Program

admin — Mon, 28 Apr 2008 13:01:57 +0000

Baltimore, MD – September 6, 2007 – TruePresence, a national Internet marketing firm, today unveiled its Local Search Enhancement Program, an exclusive service designed to greatly increase the chances of local businesses appearing in local natural search results.

How Search Engines Work, Part Two

Casey — Thu, 24 Apr 2008 16:01:58 +0000

Understanding Search Engine Speed Bumps & Walls In Part One of our “How Search Engines Work” series, we showed you how search engines go to work the nanosecond you submit a query. But search engines aren’t perfect machines, and some very basic navigation errors can hinder or entirely prevent search engines from reaching your website’s content. As search engine spiders crawl the Web, they [...]

The Web’s Getting Grayer

Casey — Thu, 10 Apr 2008 17:25:34 +0000

The number of ”graying and affluent” households is on the rise–and more and more of them are embracing the Internet as a shopping medium. That’s the word from International Demographics, whose new Media Audit revealed that 65.6% of “graying and affluent” households had made at least one online purchase in the last 12 months–versus 50.2% the year [...]

TruePresence Opens Milestone 25th Office

Casey — Fri, 04 Apr 2008 15:18:13 +0000

National Internet Marketing Firm Expands to West Coast with New Locations in L.A. and San Diego; Offices Also Open in Atlanta, Illinois and Virginia TruePresence today announced that it has expanded to 25 markets nationwide with the addition of three new offices in Atlanta, Peoria, Illinois, and Springfield, Virginia, as well as its first two West Coast [...]

Flash? Wasn’t That A Superhero From the ’80s?

Casey — Thu, 27 Mar 2008 20:58:10 +0000

A Marketer’s Introduction to Flash Animation Flash animation is a pretty popular web design element these days, but most marketers still don’t recognize its full potential. In fact, if you’re like most people, you probably just associate it with the all too frequently used (and incredibly annoying) Flash “splash” page—the introductory page that prevents you from [...]

What’s It Worth to You?

Casey — Thu, 20 Mar 2008 21:40:58 +0000

Determining The Right Customer Cost per Acquisition For Your Business Trying to figure out your paid search budget? Clearly defining your acceptable cost per acquisition for new customers is the best place to start. All things being equal, the more your company is willing to invest to acquire new customers, the faster the customer base will grow. [...]

Do You Have Good Email Etiquette?

Casey — Wed, 12 Mar 2008 16:25:38 +0000

Have you checked out MarketingProfs yet? It’s easily one of our favorite marketing sites. They’re always giving us good marketing advice and insight, in easy-to-digest articles, case studies, and webinars that are actually fun to read and don’t require a ton of our time. Well, one of this week’s articles was a keeper: Katherine Towner’s “Email Etiquette: Use [...]