tag:blogger.com,1999:blog-7637288464255528152Thu, 05 Sep 2024 18:56:51 +0000businessweekstrategic marketingGeoffrey JamesHBRbloggingentrepreneur economyinteractive communicationsinteractive marketinglinkedinonline presencesalessocial mediastage-gate methodstrategic communcationssustainable competitive advantage2 Corinthians21st-century interpretersB2B MarketingBen StevermanBruce ClayBryan EisenbergConstant ContactCorporate CommunicationsCraig SmithCustomerCentric SellingDMRDaniel GolemanDavid BullockErnesto PozaFacebookFarmers InsuranceFastCompanyFutureNowGeoffrey A. MooreGreystoneJust Like JesusLisa BaroneMail ChimpMarket CrashMax LucadoMichael T BosworthMikolaj PiskorskiMySpaceNicolas SarkozyObamaPanic StageRob WalkerRobert G. CooperSWOTSales Force ManagementSales StrategySeth GodinSocial IntelligenceSprout SocialSteve Tobakactionable strategyadding valueadvisory boardadvisory panelauthenticitybabiesbest blogblogging tipsblogging tutorialblogging will change your businessblogospherebuild communitybusiness blogbusiness school for bloggersbuyer responsebuying incapitalismchief marketing technologistcold callingcommunications resourcescommunitycreative marketingcustomer-focuseddata-drivendefining yourselfdialogue modeldistribution channelelevator pitchengage the readerentrepreneurenvironmental assessmentevan carmichaelfailure ratesfaithfamily businessfinancial crisisfinancial planningfounding fathersfree-marketfuture nowfuture of marketinggapingvoidglobal financial crisishigh performance organizationhow to blogidentityincrease blog readersintegrated marketinginteractive online communicationinternet presenceinvestment adviserjackieebarnett.comjohn keunenkristin_tweetslife worth livinglong term visionlovemanagementmanaging overachieversmark rideneaumarket perspectivemarketingmarketing 3.0marketing componentsmarketing environmentmarketing performancemarketing planningmarketing processmarketing professionalsmarketing strategymarketing yourselfmeasuresmeetup.commichael beermoral purposeonline communitiesorganizationperformancepersonal imagepositive differencepresidential electionpromotionpsychographics versus demographicsreason magazinerecessionreduction in hierarchyrelationshiprespectrestructureright customersrobert coopersales conversionsales funnelsellingsense of purposeshared informationshared visionsocial networkingsolutions sellingsouthwest airlinesspeakingstart a businessstart-up businessesstrategic planningteam buildingteam empowermenttext messagingthe diptie commercetransparencytrust Godtype a personalitieswhy blogwilliam arrudaword of mouthwritingyour career"Finding the upside" is about finding the positive -- reaching out in our communities to grow ourselves, our businesses, our ability to make a positive difference in a strategic way.http://findingtheupside.blogspot.com/noreply@blogger.com (Jackie E Barnett)Blogger36125tag:blogger.com,1999:blog-7637288464255528152.post-3924130821003091888Thu, 06 Mar 2014 18:23:00 +00002014-03-06T12:33:55.298-06:00Constant ContactCraig SmithDMRFacebookHBRinteractive marketingMail Chimpmarketing processMikolaj PiskorskiMySpacesocial mediaSprout Socialword of mouth The future of Facebook was discussed in Harvard Business Review this week&nbsp;(Piskorski, Mikolaj. March 3, 2014.) "Today, we follow Facebook and update friends on our doings. In the not too distant future, predicts&nbsp;Mikolaj Piskorski, Facebook will follow us and call half the planet customers...Facebook [will become] a prospective medium--a dynamic, real-time driver that will automaticallyhttp://findingtheupside.blogspot.com/2014/03/are-you-ready-for-automated-social-media.htmlnoreply@blogger.com (Jackie E Barnett)0tag:blogger.com,1999:blog-7637288464255528152.post-8125564089828214052Sun, 31 Jan 2010 20:26:00 +00002010-02-01T09:03:29.993-06:00adding valuechief marketing technologistentrepreneurFastCompanyfuture of marketinginteractive communicationskristin_tweetsreason magazinesouthwest airlinesI had a student ask this week, "What is the future of marketing?" That is definitely the $1 billion question for marketers. Marketing will continue to evolve into a social interaction that marketers have to be involved in, rather than pushing interruptive messaging out from the company. This means marketers have to incorporate audience opinion in their messaging — both negative and positive, and http://findingtheupside.blogspot.com/2010/01/marketing-conversation-not-monologue.htmlnoreply@blogger.com (Jackie E Barnett)0tag:blogger.com,1999:blog-7637288464255528152.post-8721574469911726390Thu, 17 Dec 2009 11:22:00 +00002009-12-17T05:24:18.086-06:00December 17, 2009Dear Representatives and Senators,I urge you to oppose any legislation that imposes greater government control over my health care that would mean fewer choices for me and my family and even deny treatments to those in need. Congress must not let government get between my family and my doctor. Please protect patient freedom and expand our health care options with real reforms – http://findingtheupside.blogspot.com/2009/12/patients-first-letter-to-congress.htmlnoreply@blogger.com (Jackie E Barnett)0tag:blogger.com,1999:blog-7637288464255528152.post-7901001117814699354Wed, 16 Dec 2009 16:45:00 +00002009-12-16T10:51:39.408-06:002 CorinthiansJust Like JesusMax LucadoA good friend gave me a Christmas card with the bottom paragraph of these excerpts from “Just Like Jesus” By Max Lucado. I think it is a great hope for all of us. "God loves us. And not only does God love each of us exactly as we are, He wants us, little by little to become like Him. [We need to be reminded] just how far God will go to transform us into His likeness..."Don’t be satisfied http://findingtheupside.blogspot.com/2009/12/max-lucado-just-like-jesus.htmlnoreply@blogger.com (Jackie E Barnett)1tag:blogger.com,1999:blog-7637288464255528152.post-4127071317916059960Mon, 02 Nov 2009 18:20:00 +00002009-11-02T12:22:52.258-06:00marketing environmentstrategic marketingsustainable competitive advantageSWOTThe primary job of an organization is to bring in enough revenue not only to survive, but to grow. This is the case with non-profits as well as profits. Generally, an organization grows best by serving their customer's interests. However, this isn't to say that the customer should drive all operational and strategic choices within the organization, but that the organization should serve their http://findingtheupside.blogspot.com/2009/11/price-and-strategic-competitive.htmlnoreply@blogger.com (Jackie E Barnett)0tag:blogger.com,1999:blog-7637288464255528152.post-9071035853666444676Mon, 13 Jul 2009 20:01:00 +00002009-07-13T15:09:12.626-05:00babieslife worth livingloveSaw this on a physician client's desk today..."A baby will make love stronger, days shorter, nights longer, bank accounts smaller, homes happier, the past forgotten and the future worth living."It is the truth as I know it, looking backwards 30 years, and now seeing my children with babies...http://findingtheupside.blogspot.com/2009/07/life-worth-living.htmlnoreply@blogger.com (Jackie E Barnett)3tag:blogger.com,1999:blog-7637288464255528152.post-8806955034251115712Sat, 04 Jul 2009 08:35:00 +00002009-07-04T03:57:21.726-05:00capitalismfounding fathersfree-marketglobal financial crisismoral purposeNicolas SarkozyLast Fall, in the closing weeks of the election, Judy Shelton spoke prophetically in her article, "A Capitalist Manifesto" in the WSJ, Oct 13, 2008. Here we are, eight months down the road from her review of Nicolas Sarkozy's call for global reform, and her discussion of the principles that define honest capitalism - the values that define the character of individuals and should underpin the http://findingtheupside.blogspot.com/2009/07/game-changing-advances-in-human-freedom.htmlnoreply@blogger.com (Jackie E Barnett)0tag:blogger.com,1999:blog-7637288464255528152.post-5291066549544794206Thu, 11 Jun 2009 00:46:00 +00002009-07-05T19:49:45.167-05:00Heard on the radio, "It's easier to act your way into a new set of feelings than to feel your way into a new set of actions."http://findingtheupside.blogspot.com/2009/06/heard-on-radio-its-easier-to-act-your.htmlnoreply@blogger.com (Jackie E Barnett)0tag:blogger.com,1999:blog-7637288464255528152.post-3124038703856071621Wed, 13 May 2009 01:05:00 +00002009-07-04T04:47:32.841-05:00entrepreneur economyevan carmichaelstart a businessSteve Tobak"Don't bunt. Aim out of the ballpark. Aim for the company of immortals." - David Ogilvy"You're the only one who can make the difference. Whatever you dream, go for it." - Earvin "Magic" Johnson. "Serving the needs of others is the only legitimate business today." - A.P. GianniniI could go on. Or rather, Evan Carmichael did, in his site to provide inspiration and education for business leaders (http://findingtheupside.blogspot.com/2009/05/entrepreneuring-in-recession.htmlnoreply@blogger.com (Jackie E Barnett)0tag:blogger.com,1999:blog-7637288464255528152.post-3700125562107214394Mon, 20 Apr 2009 10:58:00 +00002009-07-04T04:00:54.145-05:00HBRhigh performance organizationLisa Baronemichael beerrecessionThis recession is the best thing that has happened to us in decades -- I mean it. Despite, or I'd say because of, the political and economic environment, top performers are rising out of the malaise of easy wealth, claiming their right to lead, getting beyond just surviving, and digging deep into their minds and souls to be all they can be again - innovate, develop, produce, perform."For the pasthttp://findingtheupside.blogspot.com/2009/04/what-happened-to-performance.htmlnoreply@blogger.com (Jackie E Barnett)0tag:blogger.com,1999:blog-7637288464255528152.post-578801275150184378Mon, 16 Mar 2009 02:06:00 +00002009-07-04T03:21:13.739-05:00customer-focusedrelationshiprespectI loved this conversation. It is especially appropriate for clients, but go ahead and substitute for "client"... child, spouse, co-worker, boss, friend, etc -- you get the message. Respect and affection make all your relationships go better."Let me describe to you what a proper customer-focused attitude is. First, you love the customer, no matter how smelly, stupid, or demented he, she, or they http://findingtheupside.blogspot.com/2009/02/treat-your-clients-like-dog.htmlnoreply@blogger.com (Jackie E Barnett)0tag:blogger.com,1999:blog-7637288464255528152.post-1947518371500687611Tue, 03 Mar 2009 23:07:00 +00002009-03-03T17:22:44.456-06:00faithlong term visiontrust GodKeep in mind the basic keys to stability and success:Focus on a long-term vision.Combat fear with knowledge.Resist emotional reactions and think logically.And know that God's plan is bigger than yours, so trust Him.http://findingtheupside.blogspot.com/2009/03/keep-on-truckin.htmlnoreply@blogger.com (Jackie E Barnett)1tag:blogger.com,1999:blog-7637288464255528152.post-8801759299299392142Mon, 23 Feb 2009 09:31:00 +00002009-05-21T21:45:43.292-05:00Ben StevermanbusinessweekFarmers Insurancefinancial planninginvestment adviserjackieebarnett.comTwice in the past week I was in meetings where there was actual optimism about the economic future in Texas. As the saying goes, "Fear overcomes greed, and certainty overcomes fear." Regardless of political persuasion, having a fixed political team in place in Washington who have passed economic legislation is having a positive affect on local industry. Little by little, the known is overcoming http://findingtheupside.blogspot.com/2009/02/finding-financial-opportunity-amid.htmlnoreply@blogger.com (Jackie E Barnett)0tag:blogger.com,1999:blog-7637288464255528152.post-6732749324689107122Sun, 25 Jan 2009 07:35:00 +00002009-01-26T03:02:43.861-06:00data-drivenmarketing 3.0Obamaonline communitiespresidential electionLast November, Tom Hayes and Michael S Malone convicted traditional marketers in their challenge to retailers regarding the "profound changes" in marketing requiring the use of online communities. They said, "Marketing 3.0 is not only different from its predecessors, but actively undermines them. If your marketing program fails to adapt to this new world, it won't just become irrelevant -- it http://findingtheupside.blogspot.com/2009/01/president-online-managing-perceptions.htmlnoreply@blogger.com (Jackie E Barnett)0tag:blogger.com,1999:blog-7637288464255528152.post-3031105898927562360Fri, 10 Oct 2008 19:46:00 +00002008-10-13T02:32:51.008-05:00Bryan Eisenbergcreative marketingfinancial crisisFutureNowgapingvoidSeth Godinsolutions sellingWhen you have a toothache, it's all you think about. If it's not the pain, it's the fear.When your target audience is being bombarded with messages about and/or experiencing the effects of a financial crisis, that is all they think about.Under these conditions, how can you get your prospects to hear and focus on your message? How can you continue to grow prospects into converted buyers?1. Sell http://findingtheupside.blogspot.com/2008/10/become-toothache-marketer.htmlnoreply@blogger.com (Jackie E Barnett)0tag:blogger.com,1999:blog-7637288464255528152.post-3922552398563594334Sat, 13 Sep 2008 15:17:00 +00002008-09-13T11:14:54.776-05:00cold callingelevator pitchentrepreneur economyGeoffrey A. Moorepsychographics versus demographicsRobert G. Cooperstage-gate methodKnowing your market's interests, opinions, and behaviors - much more than knowing age and location - and communicating a message that engages your audience relative to their persona, is still key to succeeding, even in an entrepreneur economy.Since the turn of the millenium, people have been moving to self-employment in huge numbers. Driven by new technologies and a series of economic downturns http://findingtheupside.blogspot.com/2008/09/cold-calling-and-elevator-pitch.htmlnoreply@blogger.com (Jackie E Barnett)0tag:blogger.com,1999:blog-7637288464255528152.post-5561369037801109867Fri, 22 Aug 2008 12:41:00 +00002009-01-26T03:13:29.170-06:00Corporate CommunicationsGeoffrey JamessalesSales Force ManagementSales Strategythe dipThis is a pretty good video clip, if you have 30 seconds.Focusing - Something I really find particularly difficult.Seth Godin on knowing when to quit...http://findingtheupside.blogspot.com/2008/08/focusing-resources.htmlnoreply@blogger.com (Jackie E Barnett)0tag:blogger.com,1999:blog-7637288464255528152.post-159722230493189478Wed, 02 Jul 2008 13:08:00 +00002008-07-02T13:44:15.632-05:0021st-century interpretersauthenticitybuyer responsebuying incommunityidentityRob WalkerI just read a WSJ commentary on another book that "discovers" what marketing is about.Buying In: The Secret Dialogue Between What We Buy and Who We Are, By Rob Walker, (Random House, 291 pages, $25)In the WSJ article (which also relates stats and discoveries about the new marketing successes written about in the book, which discusses whether buyers can be "bought" by a brand), a buried comment http://findingtheupside.blogspot.com/2008/07/marketing-to-21st-century-buyers.htmlnoreply@blogger.com (Jackie E Barnett)0tag:blogger.com,1999:blog-7637288464255528152.post-1574447541442087421Fri, 13 Jun 2008 21:15:00 +00002008-06-14T02:14:13.373-05:00managementmeetup.comorganizationrestructureI love Meetup.com. It is where the virtual world intersects with the real world. It is where, with absolutely anything you are interested in, you can find others also interested - and actually get together - meet up!When I first started into the recent BusinessWeek article about Meetup, the news was contrary to my paradigm of Meetup. There was a management revolt - how can that happen in what I http://findingtheupside.blogspot.com/2008/06/meetup-tore-up-rule-book.htmlnoreply@blogger.com (Jackie E Barnett)0tag:blogger.com,1999:blog-7637288464255528152.post-1295275546618616408Fri, 16 May 2008 14:19:00 +00002008-06-13T16:14:55.043-05:00B2B Marketingbloggingbusiness school for bloggersDavid BullockIncredible! Businesses want the same thing as any other customer out there! In Business Blogging, David Bullock describes how, in the SOBCon08–Business School For Bloggers conference with the major influential bloggers of the world, he discovered that, "Businesses want community. Businesses want relationships. Businesses want to instill trust so that people can and will transact with them.The http://findingtheupside.blogspot.com/2008/05/b2b-blogging-yes.htmlnoreply@blogger.com (Jackie E Barnett)0tag:blogger.com,1999:blog-7637288464255528152.post-5908151413349452541Fri, 04 Apr 2008 14:12:00 +00002008-07-07T16:41:00.651-05:00communications resourcesdialogue modelreduction in hierarchysense of purposeshared informationshared visionteam empowerment<!--[if gte mso 9]> Normal 0 MicrosoftInternetExplorer4 <![endif]--><!--[if !mso]> st1\:*{behavior:url(#ieooui) } <![endif]--> <!-- /* Font Definitions */ @font-face {font-family:"Trebuchet MS"; panose-1:2 11 6 3 2 2 2 2 2 4; mso-font-charset:0; mso-generic-font-family:swiss; mso-font-pitch:variable; mso-font-signature:647 0 0 0 159 0;} /* Style http://findingtheupside.blogspot.com/2008/04/dialogue-model-and-responsive.htmlnoreply@blogger.com (Jackie E Barnett)0tag:blogger.com,1999:blog-7637288464255528152.post-4624209357760206330Sat, 19 Jan 2008 20:23:00 +00002008-07-01T15:30:14.092-05:00CustomerCentric SellingMarket CrashMichael T BosworthPanic Stagesales funnelstrategic marketingIn Review &amp; Outlook The Panic Stage WSJ 01/19/08, the Wall Street Journal predicts not only market volatility, but also, as a point of encouragement, says that financial institutions are in the middle of a repair process that will prevent systemic failures that have happened in past decades, and that the Fed has proven more credible in managing and has room to maneuver.The article says, "In http://findingtheupside.blogspot.com/2008/01/ready-for-whatever-may-come-sales-ready.htmlnoreply@blogger.com (Jackie E Barnett)0tag:blogger.com,1999:blog-7637288464255528152.post-4908437816738275757Wed, 09 Jan 2008 15:40:00 +00002008-01-09T15:32:09.796-06:00future nowmarketing performancesales conversionNumbers matter. In reaching corporate sales and revenue projections, in dating, in football-watching parties, in job hunting, in political events and elections. You want to have as many as you can in those numbers.However, it seems executives, social networkers, job hunters, campaign chairmen, and everyone else is finding out there needs to be some depth beyond the numbers. The results of http://findingtheupside.blogspot.com/2008/01/looking-beyond-numbers.htmlnoreply@blogger.com (Jackie E Barnett)0tag:blogger.com,1999:blog-7637288464255528152.post-4178055170701754026Fri, 30 Nov 2007 01:12:00 +00002008-02-05T09:59:32.147-06:00managing overachieversteam buildingtype a personalitiesOverachievers.Also known as “Type A “ people.They have well-known characteristics that seem to be a blessing and curse for themselves, as well as those around them. You know the type - someone that can't leave until the job is done, and done perfectly well; one who makes decisions from judgment and intuition, rather than consensus. They value in themselves intelligence, knowledge, competence, andhttp://findingtheupside.blogspot.com/2007/11/building-team-with-overachievers.htmlnoreply@blogger.com (Jackie E Barnett)0tag:blogger.com,1999:blog-7637288464255528152.post-5724615890086959540Sat, 17 Nov 2007 11:57:00 +00002008-02-05T10:03:44.642-06:00blogging tipsblogging tutorialbusiness bloghow to blogIf you are thinking about starting a blog, but not sure where to begin, there are some great tools on iMediaConnection (Blogging Tips) and MarketingProfs.com (Blogging Tutorial). As I described in Interactive Self Marketing, there are also great ongoing tips from some professional bloggers for business as well as personal blogging. One of these is Debbie Weil, who has a free download manual forhttp://findingtheupside.blogspot.com/2007/11/blogger-tutorial-tools-for-branding.htmlnoreply@blogger.com (Jackie E Barnett)0