tag:blogger.com,1999:blog-7637288464255528152Mon, 02 Nov 2009 18:22:52 +0000"Finding the upside" is about finding the positive -- reaching out in our communities to grow ourselves, our businesses, our ability to make a positive difference in a strategic way.http://findingtheupside.blogspot.com/noreply@blogger.com (Jackie E Barnett)Blogger32125http://creativecommons.org/licenses/by-nd/2.0/http://creativecommons.org/licenses/by-nd/2.0/http://creativecommons.org/images/public/somerights20.giftag:blogger.com,1999:blog-7637288464255528152.post-4127071317916059960Mon, 02 Nov 2009 18:20:00 +00002009-11-02T12:22:52.258-06:00sustainable competitive advantagemarketing environmentSWOTstrategic marketingThe primary job of an organization is to bring in enough revenue not only to survive, but to grow. This is the case with non-profits as well as profits. Generally, an organization grows best by serving their customer's interests. However, this isn't to say that the customer should drive all operational and strategic choices within the organization, but that the organization should serve their http://feedproxy.google.com/~r/FindingTheUpside/~3/5wl-IZLJqD0/price-and-strategic-competitive.htmlnoreply@blogger.com (Jackie E Barnett)0http://findingtheupside.blogspot.com/2009/11/price-and-strategic-competitive.htmltag:blogger.com,1999:blog-7637288464255528152.post-9071035853666444676Mon, 13 Jul 2009 20:01:00 +00002009-07-13T15:09:12.626-05:00life worth livingbabiesloveSaw this on a physician client's desk today..."A baby will make love stronger, days shorter, nights longer, bank accounts smaller, homes happier, the past forgotten and the future worth living."It is the truth as I know it, looking backwards 30 years, and now seeing my children with babies...http://feedproxy.google.com/~r/FindingTheUpside/~3/5_UaGoDkFOo/life-worth-living.htmlnoreply@blogger.com (Jackie E Barnett)3http://findingtheupside.blogspot.com/2009/07/life-worth-living.htmltag:blogger.com,1999:blog-7637288464255528152.post-8806955034251115712Sat, 04 Jul 2009 08:35:00 +00002009-07-04T03:57:21.726-05:00founding fathersmoral purposefree-marketNicolas Sarkozycapitalismglobal financial crisisLast Fall, in the closing weeks of the election, Judy Shelton spoke prophetically in her article, "A Capitalist Manifesto" in the WSJ, Oct 13, 2008. Here we are, eight months down the road from her review of Nicolas Sarkozy's call for global reform, and her discussion of the principles that define honest capitalism - the values that define the character of individuals and should underpin the http://feedproxy.google.com/~r/FindingTheUpside/~3/PaA2Ftq74m4/game-changing-advances-in-human-freedom.htmlnoreply@blogger.com (Jackie E Barnett)0http://findingtheupside.blogspot.com/2009/07/game-changing-advances-in-human-freedom.htmltag:blogger.com,1999:blog-7637288464255528152.post-5291066549544794206Thu, 11 Jun 2009 00:46:00 +00002009-07-05T19:49:45.167-05:00Heard on the radio, "It's easier to act your way into a new set of feelings than to feel your way into a new set of actions."http://feedproxy.google.com/~r/FindingTheUpside/~3/Hcqn3UihOn4/heard-on-radio-its-easier-to-act-your.htmlnoreply@blogger.com (Jackie E Barnett)0http://findingtheupside.blogspot.com/2009/06/heard-on-radio-its-easier-to-act-your.htmltag:blogger.com,1999:blog-7637288464255528152.post-3124038703856071621Wed, 13 May 2009 01:05:00 +00002009-07-04T04:47:32.841-05:00Steve Tobakentrepreneur economyevan carmichaelstart a business"Don't bunt. Aim out of the ballpark. Aim for the company of immortals." - David Ogilvy"You're the only one who can make the difference. Whatever you dream, go for it." - Earvin "Magic" Johnson. "Serving the needs of others is the only legitimate business today." - A.P. GianniniI could go on. Or rather, Evan Carmichael did, in his site to provide inspiration and education for business leaders (http://feedproxy.google.com/~r/FindingTheUpside/~3/Iun9HiNPL0Y/entrepreneuring-in-recession.htmlnoreply@blogger.com (Jackie E Barnett)0http://findingtheupside.blogspot.com/2009/05/entrepreneuring-in-recession.htmltag:blogger.com,1999:blog-7637288464255528152.post-3700125562107214394Mon, 20 Apr 2009 10:58:00 +00002009-07-04T04:00:54.145-05:00recessionmichael beerLisa BaroneHBRhigh performance organizationThis recession is the best thing that has happened to us in decades -- I mean it. Despite, or I'd say because of, the political and economic environment, top performers are rising out of the malaise of easy wealth, claiming their right to lead, getting beyond just surviving, and digging deep into their minds and souls to be all they can be again - innovate, develop, produce, perform."For the pasthttp://feedproxy.google.com/~r/FindingTheUpside/~3/o1UpAkNZHHI/what-happened-to-performance.htmlnoreply@blogger.com (Jackie E Barnett)0http://findingtheupside.blogspot.com/2009/04/what-happened-to-performance.htmltag:blogger.com,1999:blog-7637288464255528152.post-578801275150184378Mon, 16 Mar 2009 02:06:00 +00002009-07-04T03:21:13.739-05:00respectcustomer-focusedrelationshipI loved this conversation. It is especially appropriate for clients, but go ahead and substitute for "client"... child, spouse, co-worker, boss, friend, etc -- you get the message. Respect and affection make all your relationships go better."Let me describe to you what a proper customer-focused attitude is. First, you love the customer, no matter how smelly, stupid, or demented he, she, or they http://feedproxy.google.com/~r/FindingTheUpside/~3/5hDM9S8-6h0/treat-your-clients-like-dog.htmlnoreply@blogger.com (Jackie E Barnett)0http://findingtheupside.blogspot.com/2009/02/treat-your-clients-like-dog.htmltag:blogger.com,1999:blog-7637288464255528152.post-1947518371500687611Tue, 03 Mar 2009 23:07:00 +00002009-03-03T17:22:44.456-06:00trust Godlong term visionfaithKeep in mind the basic keys to stability and success:Focus on a long-term vision.Combat fear with knowledge.Resist emotional reactions and think logically.And know that God's plan is bigger than yours, so trust Him.http://feedproxy.google.com/~r/FindingTheUpside/~3/bKZlBK8nI1E/keep-on-truckin.htmlnoreply@blogger.com (Jackie E Barnett)1http://findingtheupside.blogspot.com/2009/03/keep-on-truckin.htmltag:blogger.com,1999:blog-7637288464255528152.post-8801759299299392142Mon, 23 Feb 2009 09:31:00 +00002009-05-21T21:45:43.292-05:00jackieebarnett.comfinancial planningBen StevermanbusinessweekFarmers Insuranceinvestment adviserTwice in the past week I was in meetings where there was actual optimism about the economic future in Texas. As the saying goes, "Fear overcomes greed, and certainty overcomes fear." Regardless of political persuasion, having a fixed political team in place in Washington who have passed economic legislation is having a positive affect on local industry. Little by little, the known is overcoming http://feedproxy.google.com/~r/FindingTheUpside/~3/Qn7BCcRtSIM/finding-financial-opportunity-amid.htmlnoreply@blogger.com (Jackie E Barnett)0http://findingtheupside.blogspot.com/2009/02/finding-financial-opportunity-amid.htmltag:blogger.com,1999:blog-7637288464255528152.post-6732749324689107122Sun, 25 Jan 2009 07:35:00 +00002009-01-26T03:02:43.861-06:00marketing 3.0Obamadata-drivenonline communitiespresidential electionLast November, Tom Hayes and Michael S Malone convicted traditional marketers in their challenge to retailers regarding the "profound changes" in marketing requiring the use of online communities. They said, "Marketing 3.0 is not only different from its predecessors, but actively undermines them. If your marketing program fails to adapt to this new world, it won't just become irrelevant -- it http://feedproxy.google.com/~r/FindingTheUpside/~3/kiyKUNpwo8E/president-online-managing-perceptions.htmlnoreply@blogger.com (Jackie E Barnett)0http://findingtheupside.blogspot.com/2009/01/president-online-managing-perceptions.htmltag:blogger.com,1999:blog-7637288464255528152.post-3031105898927562360Fri, 10 Oct 2008 19:46:00 +00002008-10-13T02:32:51.008-05:00Seth Godinfinancial crisisFutureNowcreative marketinggapingvoidsolutions sellingBryan EisenbergWhen you have a toothache, it's all you think about. If it's not the pain, it's the fear.When your target audience is being bombarded with messages about and/or experiencing the effects of a financial crisis, that is all they think about.Under these conditions, how can you get your prospects to hear and focus on your message? How can you continue to grow prospects into converted buyers?1. Sell http://feedproxy.google.com/~r/FindingTheUpside/~3/eD3xbk3nDcs/become-toothache-marketer.htmlnoreply@blogger.com (Jackie E Barnett)0http://findingtheupside.blogspot.com/2008/10/become-toothache-marketer.htmltag:blogger.com,1999:blog-7637288464255528152.post-3922552398563594334Sat, 13 Sep 2008 15:17:00 +00002008-09-13T11:14:54.776-05:00Geoffrey A. Moorecold callingRobert G. Cooperentrepreneur economyelevator pitchpsychographics versus demographicsstage-gate methodKnowing your market's interests, opinions, and behaviors - much more than knowing age and location - and communicating a message that engages your audience relative to their persona, is still key to succeeding, even in an entrepreneur economy.Since the turn of the millenium, people have been moving to self-employment in huge numbers. Driven by new technologies and a series of economic downturns http://feedproxy.google.com/~r/FindingTheUpside/~3/WX4CFAVk0Qs/cold-calling-and-elevator-pitch.htmlnoreply@blogger.com (Jackie E Barnett)0http://findingtheupside.blogspot.com/2008/09/cold-calling-and-elevator-pitch.htmltag:blogger.com,1999:blog-7637288464255528152.post-5561369037801109867Fri, 22 Aug 2008 12:41:00 +00002009-01-26T03:13:29.170-06:00the dipSales Force ManagementsalesCorporate CommunicationsSales StrategyGeoffrey JamesThis is a pretty good video clip, if you have 30 seconds.Focusing - Something I really find particularly difficult.Seth Godin on knowing when to quit...http://feedproxy.google.com/~r/FindingTheUpside/~3/R6cU4hGWgv8/focusing-resources.htmlnoreply@blogger.com (Jackie E Barnett)0http://findingtheupside.blogspot.com/2008/08/focusing-resources.htmltag:blogger.com,1999:blog-7637288464255528152.post-159722230493189478Wed, 02 Jul 2008 13:08:00 +00002008-07-02T13:44:15.632-05:00buyer responsecommunityRob Walkeridentitybuying in21st-century interpretersauthenticityI just read a WSJ commentary on another book that "discovers" what marketing is about.Buying In: The Secret Dialogue Between What We Buy and Who We Are, By Rob Walker, (Random House, 291 pages, $25)In the WSJ article (which also relates stats and discoveries about the new marketing successes written about in the book, which discusses whether buyers can be "bought" by a brand), a buried comment http://feedproxy.google.com/~r/FindingTheUpside/~3/UHuKNf6oO5c/marketing-to-21st-century-buyers.htmlnoreply@blogger.com (Jackie E Barnett)0http://findingtheupside.blogspot.com/2008/07/marketing-to-21st-century-buyers.htmltag:blogger.com,1999:blog-7637288464255528152.post-1574447541442087421Fri, 13 Jun 2008 21:15:00 +00002008-06-14T02:14:13.373-05:00restructuremanagementorganizationmeetup.comI love Meetup.com. It is where the virtual world intersects with the real world. It is where, with absolutely anything you are interested in, you can find others also interested - and actually get together - meet up!When I first started into the recent BusinessWeek article about Meetup, the news was contrary to my paradigm of Meetup. There was a management revolt - how can that happen in what I http://feedproxy.google.com/~r/FindingTheUpside/~3/D8a7nWsH7RI/meetup-tore-up-rule-book.htmlnoreply@blogger.com (Jackie E Barnett)0http://findingtheupside.blogspot.com/2008/06/meetup-tore-up-rule-book.htmltag:blogger.com,1999:blog-7637288464255528152.post-1295275546618616408Fri, 16 May 2008 14:19:00 +00002008-06-13T16:14:55.043-05:00David BullockbloggingB2B Marketingbusiness school for bloggersIncredible! Businesses want the same thing as any other customer out there! In Business Blogging, David Bullock describes how, in the SOBCon08–Business School For Bloggers conference with the major influential bloggers of the world, he discovered that, "Businesses want community. Businesses want relationships. Businesses want to instill trust so that people can and will transact with them.The http://feedproxy.google.com/~r/FindingTheUpside/~3/ruoL_jWDIss/b2b-blogging-yes.htmlnoreply@blogger.com (Jackie E Barnett)0http://findingtheupside.blogspot.com/2008/05/b2b-blogging-yes.htmltag:blogger.com,1999:blog-7637288464255528152.post-5908151413349452541Fri, 04 Apr 2008 14:12:00 +00002008-07-07T16:41:00.651-05:00shared visionteam empowermentreduction in hierarchysense of purposecommunications resourcesshared informationdialogue model<!--[if gte mso 9]> Normal 0 MicrosoftInternetExplorer4 <![endif]--><!--[if !mso]> st1\:*{behavior:url(#ieooui) } <![endif]--> <!-- /* Font Definitions */ @font-face {font-family:"Trebuchet MS"; panose-1:2 11 6 3 2 2 2 2 2 4; mso-font-charset:0; mso-generic-font-family:swiss; mso-font-pitch:variable; mso-font-signature:647 0 0 0 159 0;} /* Style http://feedproxy.google.com/~r/FindingTheUpside/~3/M0Gb_r5NA80/dialogue-model-and-responsive.htmlnoreply@blogger.com (Jackie E Barnett)0http://findingtheupside.blogspot.com/2008/04/dialogue-model-and-responsive.htmltag:blogger.com,1999:blog-7637288464255528152.post-4624209357760206330Sat, 19 Jan 2008 20:23:00 +00002008-07-01T15:30:14.092-05:00Panic StageMarket CrashMichael T Bosworthstrategic marketingsales funnelCustomerCentric SellingIn Review & Outlook The Panic Stage WSJ 01/19/08, the Wall Street Journal predicts not only market volatility, but also, as a point of encouragement, says that financial institutions are in the middle of a repair process that will prevent systemic failures that have happened in past decades, and that the Fed has proven more credible in managing and has room to maneuver.The article says, "In his http://feedproxy.google.com/~r/FindingTheUpside/~3/48sIj-exIjE/ready-for-whatever-may-come-sales-ready.htmlnoreply@blogger.com (Jackie E Barnett)0http://findingtheupside.blogspot.com/2008/01/ready-for-whatever-may-come-sales-ready.htmltag:blogger.com,1999:blog-7637288464255528152.post-4908437816738275757Wed, 09 Jan 2008 15:40:00 +00002008-01-09T15:32:09.796-06:00future nowmarketing performancesales conversionNumbers matter. In reaching corporate sales and revenue projections, in dating, in football-watching parties, in job hunting, in political events and elections. You want to have as many as you can in those numbers.However, it seems executives, social networkers, job hunters, campaign chairmen, and everyone else is finding out there needs to be some depth beyond the numbers. The results of http://feedproxy.google.com/~r/FindingTheUpside/~3/7Tc338R31xw/looking-beyond-numbers.htmlnoreply@blogger.com (Jackie E Barnett)0http://findingtheupside.blogspot.com/2008/01/looking-beyond-numbers.htmltag:blogger.com,1999:blog-7637288464255528152.post-4178055170701754026Fri, 30 Nov 2007 01:12:00 +00002008-02-05T09:59:32.147-06:00team buildingtype a personalitiesmanaging overachieversOverachievers.Also known as “Type A “ people.They have well-known characteristics that seem to be a blessing and curse for themselves, as well as those around them. You know the type - someone that can't leave until the job is done, and done perfectly well; one who makes decisions from judgment and intuition, rather than consensus. They value in themselves intelligence, knowledge, competence, andhttp://feedproxy.google.com/~r/FindingTheUpside/~3/3MO8owEhhJ8/building-team-with-overachievers.htmlnoreply@blogger.com (Jackie E Barnett)0http://findingtheupside.blogspot.com/2007/11/building-team-with-overachievers.htmltag:blogger.com,1999:blog-7637288464255528152.post-5724615890086959540Sat, 17 Nov 2007 11:57:00 +00002008-02-05T10:03:44.642-06:00business blogblogging tipshow to blogblogging tutorialIf you are thinking about starting a blog, but not sure where to begin, there are some great tools on iMediaConnection (Blogging Tips) and MarketingProfs.com (Blogging Tutorial). As I described in Interactive Self Marketing, there are also great ongoing tips from some professional bloggers for business as well as personal blogging. One of these is Debbie Weil, who has a free download manual forhttp://feedproxy.google.com/~r/FindingTheUpside/~3/uocf2T_HfFM/blogger-tutorial-tools-for-branding.htmlnoreply@blogger.com (Jackie E Barnett)0http://findingtheupside.blogspot.com/2007/11/blogger-tutorial-tools-for-branding.htmltag:blogger.com,1999:blog-7637288464255528152.post-5548129339102203337Thu, 25 Oct 2007 18:21:00 +00002008-02-05T10:06:46.049-06:00family businessGreystonedistribution channeladvisory paneladvisory boardbusinessweekmarket perspectiveErnesto PozaI just read an excellent tactical description of how to initiate an advisory group by family business expert Ernesto Poza in "A Burst of Fresh Air published October/November 2007 in BusinessWeek's SmallBiz. This should be standard operations, not only for a family business--which he recommends it for, but for ANY organization.Poza recommends an outside board for new perspective and direction in http://feedproxy.google.com/~r/FindingTheUpside/~3/jkQVE6F5w48/advisory-groups-opening-door-to-fresh.htmlnoreply@blogger.com (Jackie E Barnett)0http://findingtheupside.blogspot.com/2007/10/advisory-groups-opening-door-to-fresh.htmltag:blogger.com,1999:blog-7637288464255528152.post-1323524655865757809Mon, 08 Oct 2007 17:00:00 +00002007-10-08T14:47:26.657-05:00social networkingstrategic communcationssocial mediainteractive marketingonline presencestrategic marketingtransparencyI was at a meeting last week where everyone was giving their views on "social networking". Most had pretty strong feelings one way or the other on what was good, bad, ugly.... or even appropriate, and few came to the same conclusions. Perspectives mostly were based on internet communication, and ranged from meeting others with similar interests (such as via Meetup or PerfectMatch) to marketinghttp://feedproxy.google.com/~r/FindingTheUpside/~3/pQ-pF2cVQFY/social-networking-what-are-we-in-for.htmlnoreply@blogger.com (Jackie E Barnett)0http://findingtheupside.blogspot.com/2007/10/social-networking-what-are-we-in-for.htmltag:blogger.com,1999:blog-7637288464255528152.post-1284268168515546160Tue, 18 Sep 2007 19:16:00 +00002007-09-20T15:04:17.654-05:00text messagingsellingSocial Intelligencepersonal imageDaniel GolemanspeakingwritingGeoffrey JamesWhen all the visual cues of your oh-so-fine outfit, your winning smile, your searching eyes, your latest hair-do are not part of the message - what do people "hear" about you in the message? What stands out? What sensory clues are you giving outside of the actual message?This past month I have been teaching an online class on organizational behavior. The only thing the students know about me http://feedproxy.google.com/~r/FindingTheUpside/~3/DduOrMWOXjk/when-looks-dont-mattersensory-clues-in.htmlnoreply@blogger.com (Jackie E Barnett)0http://findingtheupside.blogspot.com/2007/09/when-looks-dont-mattersensory-clues-in.htmltag:blogger.com,1999:blog-7637288464255528152.post-3979949918094819557Wed, 12 Sep 2007 23:09:00 +00002007-10-08T15:09:51.147-05:00increase blog readersbest blogengage the readerBruce ClayI have been looking at why, when my time is very short, I am losing interest in some blogs and enews, while others are getting better. I am finding it boils down to narrowly focused content and engaging presentation.The best blog I know of is my children's. Of all the blogs and enews that I search regarding my professional and personal interests, this is the most engaging and the one that I go tohttp://feedproxy.google.com/~r/FindingTheUpside/~3/vIa27EWPJwY/well-ive-committed-one-of-cardinal-sins.htmlnoreply@blogger.com (Jackie E Barnett)0http://findingtheupside.blogspot.com/2007/09/well-ive-committed-one-of-cardinal-sins.html