• Onboarding and engagement specialist Swaystack has partnered with Oxford Bank of Michigan and Cascade Federal Credit Union of Washington State.
• Oxford Bank and Cascade FCU will both use Swaystack’s gamified onboarding and engagement solution to enhance and streamline onboarding, account funding, direct deposit switching, and more.
• Headquartered in Miami, Florida, Swaystack made its Finovate debut at FinovateFall 2026.

Customer onboarding and engagement specialist Swaystack has teamed up with Oxford Bank, the oldest commercial bank in Oakland County, Michigan. Swaystack will bring its gamified onboarding and engagement solution to the bank’s customers within Jack Henry’s Banno digital banking platform, helping customers fund accounts, switch direct deposits, and transfer subscriptions from the first login.

“We’ve always believed that earning a customer’s trust means showing up at every step of their financial life,” Oxford Bank Chief Operating Officer Nancy Rosentrater said. “With Swaystack, we can now do that digitally—walking customers through funding their account, switching their direct deposit, moving their subscriptions—helping them grow with us through new products and referrals. It’s a complete ecosystem that turns a new account into a primary relationship.”

The partnership between Swaystack and Oxford Bank comes as the trend of banking consumers maintaining relationships with multiple financial institutions has accelerated significantly in recent years. A report from J.D. Power noted that in the third quarter of 2025, 52% of newly opened checking accounts were additional accounts rather than replacement accounts. This puts significant pressure on banks, credit unions, and digital banking providers. As consumers continue to divide their financial activity across institutions, the ability of any individual institution to earn customers’ savings deposits, direct deposits, and trust is tested. Unfortunately, as Swaystack CEO and Co-Founder Har Rai Khalsa explained, the traditional solutions to this challenge have often failed to work for many community banks and credit unions.

“Most banks chasing this problem end up buying four or five different tools and spend(ing) years trying to make them work together,” Khalsa said. “We built Swaystack so that community banks like Oxford Bank only need one platform. Everything from the first deposit to the next product moves as a single connected journey, each step setting up the one that follows. For Oxford, that means real growth from customers they already have. We are giving a bank that has earned trust for over a century a modern way to deliver it, while maintaining what makes people trust them in the first place.”

Founded in 2024 and headquartered in Miami, Florida, Swaystack made its Finovate debut at FinovateFall 2025 in New York. At the conference, the company’s CEO and founder demonstrated Swaystack’s gamified onboarding platform, which enables banks and credit unions to boost engagement with experiences that activate primacy, reduce dormancy, and transform new accounts into lasting relationships.

Swaystack’s partnership with Oxford Bank comes a month after the fintech announced a similar partnership with Washington-based Cascade Federal Credit Union. As with Oxford Bank, Cascade FCU will pair Swaystack’s onboarding technology with the Banno digital banking platform.

“We have always known our strongest growth comes from the members we already serve, but personalizing that outreach at scale was something our team could not do by hand,” Cascade FCU VP of Marketing Ashley Smart said. “Swaystack enables us to guide every member through these first decisions, and it turns the referral instinct we have rewarded for years into something that happens naturally as part of the experience.”

Cascade FCU was founded in 1952, and has more than 10,900 members. The credit union was initially chartered to serve workers of the Great Northern Railway and today is the financial home for more than 100 employer groups throughout Washington State and has $370+ million in assets. Headquartered in Kent, the member-owned, not-for-profit institution offers checking, savings, money market, certificates of deposit, IRAs, and youth savings accounts, as well as a full range of lending options, including auto, home, personal, and student loans, and credit cards.

Interested in companies developing innovative new solutions for credit unions and their members? Check out our latest look at the Credit Union Spotlight, coming to FinovateFall 2026 next month in New York!

Photo by Geansebastian Rodriguez from Pexels

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• AI-powered operating system for wealth management Zeplyn announced a new integration with Schwab Advisor Center to automate account opening and meeting preparation workflows.
• The integration follows the company’s launch of a new platform capability, Advisor Coaching, that gives wealth management advisors actionable feedback on their client interactions.
• Headquartered in New York and founded in 2023, Zeplyn made its Finovate debut at FinovateFall 2025.

Zeplyn, an AI operating system for wealth management, announced a new integration with Schwab Advisor Center that expands the reach of Zeplyn Agent Nexus into two key workflows for wealth managers: account opening and meeting preparation. The integration enables advisors to open Schwab Advisor Services accounts in seconds, leveraging AI agents to automatically complete Schwab’s digital account-opening workflows while incorporating live Schwab holdings and transactions into Zeplyn’s AI-powered client briefs.

“Schwab Advisor Center is one of the most important platforms in wealth management, and we’re excited to bring the power of Zeplyn Agent Nexus into that ecosystem,” Zeplyn Co-founder and CEO Era Jain said. “This integration is a step toward a new way of working. By combining Schwab data with the intelligence firms already have, we’re enabling AI to complete work that has traditionally remained manual, giving advisors more time to focus on their clients.”

In a statement, Zeplyn noted that account opening and meeting preparation are two of the most time-consuming workflows in wealth management. Advisors are often required to source meeting notes, CRM records, documents, planning software, and custodian platforms to gather the information they need before they can act. In contrast, Zeplyn’s new integration eliminates many of these manual steps. Advisors can direct Zeplyn’s agents to open a Schwab account, gather client data across meetings, emails, CRM records, and documents, initiate the digital account open workflow, automatically complete all relevant data fields, and deliver a finished draft for human review and submission. Early pilots of the integration revealed that Not-In-Good-Order (NIGO) submissions were reduced by approximately 80%.

The integration also boosts Zeplyn’s AI-powered meeting preparation capabilities by incorporating live Schwab holdings and transactions into already-assembled client intelligence. This means that advisors can secure a complete, up-to-date view of every client’s holdings without having to collect the data manually across multiple systems and platforms. Here, early pilots revealed that advisors saved more than 12 hours a week with AI-powered meeting prep.

Zeplyn’s integration with Schwab comes less than a month after the company announced the launch of its Advisor Coaching capability. Advisor Coaching automatically evaluates, scores, and delivers actionable feedback on every client and prospect meeting an advisor has. The goal of the solution is to help wealth management teams deliver a consistent, quality experience for every client. The technology rates each client meeting against the company’s success criteria and provides contextual advice and suggestions to help advisors better serve their clients. As part of the Advisor Coaching capability, firm managers can use Ask Zeplyn to access company-wide performance reports to identify patterns that might be otherwise difficult or time-consuming to find.

“Wealth management firms have always known that consistent advisor performance drives client trust and retention, but they’ve never had a scalable way to measure it,” Jain said. “Advisor Coaching gives firm leaders the same level of visibility into client conversations that top sales organizations have had into their pipelines for years: objective, firm-wide, and available on demand. For an enterprise with hundreds of advisors, that’s the difference between hoping standards are being met and knowing they are.”

Founded in 2023 and headquartered in New York, Zeplyn made its Finovate debut at FinovateFall 2025. At the conference, the company demonstrated its Zeplyn Meeting Assistant: a compliant and secure agentic AI technology that captures client interactions via video, in-person, and telephone, accurately converting them into structured data in real time. Zeplyn Meeting Assistant also automates data entry into CRMs and powers other operations such as auto-drafting personalized emails, summarizing data into client recaps, and surfacing client and advisory trends and insights.

Photo by Yan Krukau from Pexels

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• Earned wage access platform provider Veep Software announced that AltaOne Federal Credit Union has launched its AnyTimePay offering. AnyTimePay provides employees with access to earned wages before their scheduled payday.
• The product launch comes at the same time that AltaOne Federal Credit Union announced a strategic investment in the Florida-based fintech.
• Veep Software was founded in 2019. The company made its Finovate debut at FinovateFall 2025 in New York.

Veep Software announced that AltaOne Federal Credit Union has gone live with Veep’s AnyTimePay offering, an earned wage access solution that gives members access to their earned wages before their scheduled payday. AltaOne FCU’s launch of AnyTimePay comes at the same time that the California-based financial institution announced a strategic investment in Veep. The amount of the investment was not disclosed.

Veep’s AnyTimePay platform is the company’s composable infrastructure layer for AI-driven, risk-aligned pay access. Built to support institutional deployment, governance, and scale, AnyTimePay combines structured controls, monitoring, and configurable deployment options to enable credit unions and other institutions to deliver modern earned wage access securely and responsibly. AnyTimePay uses AI to analyze member behavior and assess risk to help prevent over-advancement while encouraging responsible use of the service. AnyTimePay helps members enhance their financial security, improve money management, increase engagement with their credit union, and reduce the temptation to resort to high-cost, payday lending alternatives.

“AltaOne is exactly the kind of forward-thinking financial institution we built AnyTimePay for,” Veep CEO Drew Hyatt said. “They understand that the future of financial wellness is not just about offering more products. It is about showing up at the right moment, when members need access to liquidity and support. Their commitment to improving member financial well-being, combined with their decision to invest in Veep, is a powerful endorsement of both our technology and our mission.”

Veep notes that earned wage access is only a starting point for users of the platform. The platform architecture supports the integration of additional financial capabilities through its modular infrastructure, shared governance and policy frameworks, and reusable AI-driven decisioning.

“At AltaOne, we are always looking for innovative ways to strengthen the financial well-being of our members,” AltaOne CEO Stephanie Sievers said. “Too often, financial stress is not about whether someone is responsible; it is about whether the timing of their income matches the timing of their obligations. A bill may be due today, while a paycheck arrives several days later. AnyTimePay helps members bridge that gap responsibly by giving them access to wages they have already earned. We believe this solution can reduce financial stress and help our members avoid costly alternatives.”

AltaOne FCU is headquartered in Ridgecrest, California, a community located in the high desert of Southern California, directly adjacent to the Naval Air Weapons Station China Lake. The financial institution was founded in 1947 as the NOTS Employees Federal Credit Union and today serves members in Kern, Inyo, Mono, and northern San Bernardino counties. AltaOne FCU has 58,000+ members and assets of more than $950 million.

Headquartered in Miami, Florida, and founded in 2019, Veep Software made its Finovate debut last year at FinovateFall 2025 in New York. At the conference, the company showed how its AI-driven, risk and wellness scoring platform assesses customer financial health and risk and enables real-time access to earned wages. The technology can be embedded directly into digital banking platforms to help community banks and credit unions boost deposit growth and enhance financial wellness for their customers and members.

Interested in companies developing innovative new solutions for credit unions and their members? Check out our latest look at the Credit Union Spotlight, coming to FinovateFall 2026 next month in New York!

Photo by Blue Arauz from Pexels

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At a time of unprecedented competition and growing demand for more responsive, more personalized services, how are credit unions evolving to not only keep the members they have engaged, but also to grow and build their membership ranks? What are the most innovative fintech companies in the industry doing to help credit unions keep pace with digital transformation efforts, take advantage of innovations such as embedded finance, and make the most of investments in AI and cybersecurity?

FinovateFall 2026’s Credit Union Spotlight is an invite-only opportunity for credit union professionals and the fintech innovators who support them to network and discuss the challenges that credit unions are facing today. The spotlight will also showcase new solutions dedicated to helping credit unions meet those challenges: from growing memberships and deposits to launching new services powered by enabling technologies like AI.

The Credit Union Spotlight begins with an exclusive networking breakfast and coffee with your peers and colleagues in the credit union industry to facilitate dedicated conversations and networking. Next, a specially curated selection of fintechs will provide brief introductions and join assigned tables to discuss their solutions. After each conversation and discussion, the companies will rotate to a new table to ensure that every attendee has the opportunity to engage with our fintech innovators. Credit unions and fintechs are encouraged to follow up afterwards or arrange to meet during later networking breaks during the conference.

As Finovate VP and Informa Director of Fintech Strategy Greg Palmer noted on the importance of the Credit Union Spotlight: “A lot of fintech innovators are building solutions specifically with credit unions in mind; on the flip side, more and more CUs are looking to fintech companies to help them modernize and grow. The Credit Union Spotlight is a place for both sides to come together to share ideas, discuss new innovations, and talk candidly about where and how to deploy fintech to the greatest effect.”

Space at the Credit Union Spotlight is limited and only employees of credit unions are eligible to attend. To be a part of this exclusive session, reach out to session coordinator Rianne.Thompson@informa.com to save your spot on the guest list.

And if you’re a fintech building solutions for credit unions and their members, the Credit Union Spotlight could be a great opportunity to showcase your innovation directly to credit union executives. Reach out to us at sponsor@finovate.com to learn more.

Interested in hearing more insights from credit union leaders? Check out our roster of credit union executives who will be speaking on our main and industry stages at FinovateFall 2026 next month.

Wednesday, September 9

Sherry Wu, Chief Technology Officer, University of Michigan Credit Union, will share her insights on our Power Panel: Agentic AI Will Be Revolutionary—As AI Moves from Theory to Pilots, What Are the Opportunities? How FIs are Using AI to Make or Save Money. 5:15 pm—5:45 pm.

Thursday, September 10

Ben Maxim, Chief Digital Strategy & Innovation Officer, MSU Federal Credit Union, will join our Expert Debate: Show Me the Money—Proven AI Use Cases That Delivered ROI in 12 Months. 10:45 am—11:20 am.

Friday, September 11

Ning Duong, President and CEO, Financial Center First Credit Union, will share her insights as part of our Power Panel on our Customer Experience & Trust stage: Customer-Centric Banking & Experience Transformation—From Product Led to Life-Stage, Personalized, AI-Enabled Engagement. 11:25 am—11:55 am.

Darius Wise, President and CEO, Red Rocks Credit Union, will join our Power Panel: Distribution Wars—Deposits, Embedded Finance & Platform Economics. How Can Banks and Credit Unions Acquire, Retain, and Monetize Customers in a Fragmented Ecosystem? 2:10 pm—2:40 pm.

Ami Iceman Haueter, Chief Research and Digital Experience Officer, MSU Federal Credit Union, will be a part of our Power Panel: Bank—Fintech Partnerships: From Competition to Collaboration & Co-Creation. 2:55 pm—3:25 pm.

The post Credit Union Spotlight Returns to FinovateFall 2026 appeared first on Finovate.

• Wealth management firm True Potential has partnered with financial data infrastructure firm Origo, joining the company’s Integration Hub.
• Joining the Integration Hub will put automated, daily investment and pension valuations directly into the existing workflows of financial advisers on True Potential’s platform.
• Headquartered in Newcastle upon Tyne in the UK and founded in 2007, True Potential made its Finovate debut at FinovateFall 2014.

UK-based wealth management company True Potential has teamed up with Origo, a financial data infrastructure company that specializes in wealth management and pension schemes. True Potential will join the firm’s Integration Hub, giving advisers the ability to access automated, data-rich, daily valuations from multiple providers directly in their current workflows.

“For today’s advisers, choosing a back-office partner is about making a decision on where they want to be in five years and how to remove some of the obstacles that stand between them and their clients,” True Potential Adviser Services CEO Gregg Lang said. “Manual valuation requests are exactly that kind of obstacle—time-consuming, error-prone, and entirely avoidable. Our partnership with Origo, along with existing processes, will give advisers even more time to focus on what they do best—giving brilliant advice—and is the latest in a series of investments True Potential has made in the tools that allow advisers to run better businesses, serve more clients and grow with confidence.”

The Origo Integration Hub is a popular option for financial services providers, platforms, and adviser technology ecosystems, providing a single connection that delivers automated valuation data directly into existing workflows. By standardizing and routing everything from account opening, trading instructions and transaction histories to pension and investment valuations and remuneration data, the Integration Hub removes administrative complexity by eliminating the need for multiple point-to-point integrations. Currently live and available to True Potential’s Directly Authorized advisers, the new service can be activated on an opt-in basis by advisers at no additional cost and requiring no new processes or procedures.

“Advisers should not have to contend with fragmented, manual processes to access something as fundamental as valuation data,” Origo CEO Anthony Rafferty said. “We are delighted to welcome True Potential to the Origo Integration Hub, marking another important step forward as our network grows to more than 65 connected organizations across the industry.”

Founded in 1989 and headquartered in Edinburgh, Scotland, Origo helps financial services companies improve performance, become more efficient, and reduce integration costs while enhancing financial outcomes for customers. The company’s Integration Hub delivers faster connections between advisers’ software systems, platforms, and providers—which can then share data between different parties connected to the Hub. The result is improved and simplified integrations between organizations and trading partners, as well as an extended market reach that helps smaller firms compete with larger ones. Origo also offers transfer services and tracking, asset migration, and mortality screening.

A Finovate alum since its debut at FinovateFall 2014, True Potential was founded in 2007. The company combines personal financial advice and leading technology to offer advisers a hybrid advice approach to helping people reach their financial goals. True Potential offers tax, savings, inheritance, and investment advice services as well as ISAs, pensions, and cash savings services.

True Potential began the year with an announcement that its True Potential Investments division had appointed Amundi as a strategic investment solutions partner for its Growth-Aligned fund management team. The partnership will include the provision of bespoke index-level funds for True Potential’s Growth-Aligned fund, streamlining portfolio construction and enabling greater client transparency.

“Delivering exceptional client outcomes is our number one focus, so we are always looking at how we can evolve and improve our investment strategy to deliver those outcomes,” True Potential Investments Chief Executive Officer Jeff Casson said. “This appointment is a strategic move that demonstrates our agile approach to investment management and will allow us to build on the top quartile investment performance we already deliver for our thousands of clients.”

Photo by Kamil on Unsplash

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