Fire Brand Social Media » blogs

The Golden Rules of Social Media for Business

Ruth — Fri, 17 May 2013 09:37:37 +0000

In today’s post, we want to take a step back from the nitty gritty of social media management and take a look at the overall encompassing rules. It can be easy to get lost in the minor details and accidentally lose sight of the big picture. So without further ado, here are the golden rules [...]

The Mistakes That are Killing Your Social Media Campaign

cynthia — Tue, 07 May 2013 12:48:22 +0000

Everyone’s talking about social media, but few businesses are actually reaping the benefits of its potential. According to a survey of Irish companies by Business and Leadership, 80 percent of respondents use social media in some way. While 70 percent of them say that this activity increases their brand exposure, only 36 percent say that [...]

The Cost of a Fan

cynthia — Tue, 30 Apr 2013 10:41:02 +0000

Let’s look at your social media strategy. Is it better to have 50 fans or 100 fans on Facebook? The gut reaction is to say 100 fans but can you say how many of that 100 fans are likely to place business with you? The value lies not in the number of fans but [...]

Pinterest: Frequently Asked Questions

Ruth — Sat, 27 Apr 2013 20:55:57 +0000

Pinterest is the latest big thing in the world of social networking, and unsurprisingly, businesses are keen to tap into the hype. As is the case with almost every social network, there is massive potential for companies that can get it right and create their very own approach. Sometimes though, it can be difficult to [...]

Transparency

cynthia — Wed, 24 Apr 2013 10:30:57 +0000

One of the greatest benefits that social media has brought to the business world is transparency. Clients and potential clients know exactly with whom they are dealing. Firebrand Social Media isn’t just a logo and brand name, it’s me, Cindy Cavoto. When I invite people to Like my business page, the invitation comes from me, [...]