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	<title>Firecracker</title>
	
	<link>http://www.firecrackeruk.com/blog</link>
	<description>Our blog</description>
	<lastBuildDate>Tue, 22 May 2012 11:27:48 +0000</lastBuildDate>
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		<title>Our 10 Tips for Prospecting by Email</title>
		<link>http://www.firecrackeruk.com/blog/our-10-tips-for-prospecting-by-email/</link>
		<comments>http://www.firecrackeruk.com/blog/our-10-tips-for-prospecting-by-email/#comments</comments>
		<pubDate>Tue, 22 May 2012 11:27:48 +0000</pubDate>
		<dc:creator>Sarah Aird-Mash</dc:creator>
				<category><![CDATA[Blog post]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[Firecracker]]></category>
		<category><![CDATA[prospecting]]></category>

		<guid isPermaLink="false">http://www.firecrackeruk.com/blog/?p=1904</guid>
		<description><![CDATA[It&#8217;s universally acknowledged that email is a great format for prospecting new customers. Used well it can give a product/service the opportunity to cost effectively get a highly targeted message directly to the inbox of potential users. It&#8217;s a competitive media though &#8211; your customers will receive hundreds of emails a week all vying for [...]]]></description>
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		<title>Cookie Monster – Regulation 6 Compliance</title>
		<link>http://www.firecrackeruk.com/blog/cookie-monster-regulation-6-compliance/</link>
		<comments>http://www.firecrackeruk.com/blog/cookie-monster-regulation-6-compliance/#comments</comments>
		<pubDate>Tue, 15 May 2012 08:45:22 +0000</pubDate>
		<dc:creator>Sarah Aird-Mash</dc:creator>
				<category><![CDATA[Blog post]]></category>
		<category><![CDATA[Tech stuff]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[cookie law]]></category>
		<category><![CDATA[cookie penalty]]></category>
		<category><![CDATA[cookies]]></category>
		<category><![CDATA[ico]]></category>
		<category><![CDATA[information commissioners office]]></category>
		<category><![CDATA[regulation 6]]></category>

		<guid isPermaLink="false">http://www.firecrackeruk.com/blog/?p=1869</guid>
		<description><![CDATA[26th May 2012 is e-Day for all UK websites to comply with the much maligned &#8216;Cookie Law&#8217;.  We have been asked so many times what this means to our clients and their websites we thought we&#8217;d write a blog about it. The Cookie Law simply states that any site using cookies must from 26th May [...]]]></description>
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		<title>Firecracker Highly Rated by Clients</title>
		<link>http://www.firecrackeruk.com/blog/firecracker-highly-rated-by-clients/</link>
		<comments>http://www.firecrackeruk.com/blog/firecracker-highly-rated-by-clients/#comments</comments>
		<pubDate>Tue, 24 Apr 2012 10:31:14 +0000</pubDate>
		<dc:creator>Sarah Aird-Mash</dc:creator>
				<category><![CDATA[Blog post]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[Design services]]></category>
		<category><![CDATA[eCRM]]></category>
		<category><![CDATA[Firecracker]]></category>
		<category><![CDATA[highly recommended agency]]></category>
		<category><![CDATA[recommended agency register]]></category>

		<guid isPermaLink="false">http://www.firecrackeruk.com/blog/?p=1857</guid>
		<description><![CDATA[Firecracker is delighted to have been Highly Rated by clients and included on the Recommended Agency Register for a second consecutive year. The Recommended Agency Register (RAR) is an independent resource for suppliers looking for new agency resource. Built entirely by client recommendation, only agencies which have been highly rated by at least three of [...]]]></description>
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		<title>CRM – Share some Love</title>
		<link>http://www.firecrackeruk.com/blog/crm-share-some-love/</link>
		<comments>http://www.firecrackeruk.com/blog/crm-share-some-love/#comments</comments>
		<pubDate>Wed, 18 Apr 2012 11:50:41 +0000</pubDate>
		<dc:creator>Sarah Aird-Mash</dc:creator>
				<category><![CDATA[Blog post]]></category>
		<category><![CDATA[Fun stuff]]></category>
		<category><![CDATA[e-CRM]]></category>
		<category><![CDATA[Job search]]></category>
		<category><![CDATA[love search]]></category>
		<category><![CDATA[perfect match]]></category>

		<guid isPermaLink="false">http://www.firecrackeruk.com/blog/?p=1779</guid>
		<description><![CDATA[A wise man in the office just said &#8216;The secret to advertising isn&#8217;t selling, it&#8217;s wooing.&#8217; An off the cuff remark which sits perfectly with today&#8217;s blog which is all about Sharing the Love. It&#8217;s that time of year again when Clients are looking to the next level of CRM activity and how customer communications [...]]]></description>
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		<title>Bacardi’s New Facebook app</title>
		<link>http://www.firecrackeruk.com/blog/bacardis-new-facebook-app/</link>
		<comments>http://www.firecrackeruk.com/blog/bacardis-new-facebook-app/#comments</comments>
		<pubDate>Tue, 10 Apr 2012 13:15:02 +0000</pubDate>
		<dc:creator>Sarah Aird-Mash</dc:creator>
				<category><![CDATA[Blog post]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Bacardi]]></category>
		<category><![CDATA[Champions Drink Responsibly]]></category>
		<category><![CDATA[Facebook app]]></category>
		<category><![CDATA[Mocktail Kit]]></category>
		<category><![CDATA[Zest magazine]]></category>

		<guid isPermaLink="false">http://www.firecrackeruk.com/blog/?p=1813</guid>
		<description><![CDATA[Check out Bacardi&#8217;s new Facebook app featuring Rafael Nadal as the spokesman for their &#8216;Champions Drink Responsibly&#8217; Campaign. A monthly search for &#8216;Champion of the Month&#8216; will reward winners over the next seven months with a Mocktail Kit containing a Cocktail shaker, Bar strainer, Muddler, Spoon, Jigger and 75cl bottle of Bacardi Rum. Entrants simply [...]]]></description>
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		<title>Olympic Promotional Update</title>
		<link>http://www.firecrackeruk.com/blog/olympic-promotional-update/</link>
		<comments>http://www.firecrackeruk.com/blog/olympic-promotional-update/#comments</comments>
		<pubDate>Tue, 03 Apr 2012 14:02:42 +0000</pubDate>
		<dc:creator>Sarah Aird-Mash</dc:creator>
				<category><![CDATA[Blog post]]></category>
		<category><![CDATA[BT]]></category>
		<category><![CDATA[cadbury]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Olympic competitions]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[P & G proud sponsors of mum]]></category>
		<category><![CDATA[Samsung]]></category>
		<category><![CDATA[Sports Marketing]]></category>
		<category><![CDATA[trebor]]></category>
		<category><![CDATA[VIP experience]]></category>
		<category><![CDATA[Win Olympic Tickets]]></category>

		<guid isPermaLink="false">http://www.firecrackeruk.com/blog/?p=1821</guid>
		<description><![CDATA[Welcome to our Olympics promotion update where we take a look at those brands who are making the most of their sponsorship with the games this year. Cadbury Buy a pack of Trebor Mints for your chance to win one of 19 VIP experiences with London 2012 tickets,10 London 2012 tickets with two nights in [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Canti’s Window at Harrods</title>
		<link>http://www.firecrackeruk.com/blog/canti-harrods-interactive-window/</link>
		<comments>http://www.firecrackeruk.com/blog/canti-harrods-interactive-window/#comments</comments>
		<pubDate>Tue, 27 Mar 2012 14:56:52 +0000</pubDate>
		<dc:creator>Sarah Aird-Mash</dc:creator>
				<category><![CDATA[Blog post]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Canti Prosecco Bar]]></category>
		<category><![CDATA[Harrods]]></category>
		<category><![CDATA[Multi Media Advert]]></category>

		<guid isPermaLink="false">http://www.firecrackeruk.com/blog/?p=1790</guid>
		<description><![CDATA[If you go down to Brompton Road today you could be in for a big surprise. It&#8217;s better than the teddy bear&#8217;s picnic – Canti have taken over one of Harrod&#8217;s windows to create a multi-media window display promoting their second floor Prosecco bar. Featuring a Badgley Mischka clad mannequin playing with her Swarovski crystal [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Firecracker counsels the British Youth Council</title>
		<link>http://www.firecrackeruk.com/blog/firecracker-counsels-the-british-youth-council/</link>
		<comments>http://www.firecrackeruk.com/blog/firecracker-counsels-the-british-youth-council/#comments</comments>
		<pubDate>Mon, 12 Mar 2012 11:10:14 +0000</pubDate>
		<dc:creator>Sarah Aird-Mash</dc:creator>
				<category><![CDATA[Blog post]]></category>
		<category><![CDATA[british youth council]]></category>
		<category><![CDATA[digital consultancy]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[Firecracker]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.firecrackeruk.com/blog/?p=1761</guid>
		<description><![CDATA[Images courtesy of the BYC Firecracker has been busy working with the British Youth Council on their revenue generation and digital strategy for 2012 onwards. Meeting stakeholders and service users, the consultation process has delivered a key strategic paper which addresses fund-raising, social media and online presence. The British Youth Council is an independent charity [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Partnership Marketing – 10 Steps to finding the ideal match</title>
		<link>http://www.firecrackeruk.com/blog/contra-deals-10-steps-to-finding-the-ideal-partner/</link>
		<comments>http://www.firecrackeruk.com/blog/contra-deals-10-steps-to-finding-the-ideal-partner/#comments</comments>
		<pubDate>Wed, 29 Feb 2012 13:07:11 +0000</pubDate>
		<dc:creator>Sarah Aird-Mash</dc:creator>
				<category><![CDATA[Blog post]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[contra deal]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[Firecracker]]></category>
		<category><![CDATA[partnership marketing]]></category>
		<category><![CDATA[third party activity]]></category>

		<guid isPermaLink="false">http://www.firecrackeruk.com/blog/?p=1738</guid>
		<description><![CDATA[Contra deals. The pragmatic approach to getting more bang for your marketing buck. With marketing budgets constantly under pressure and businesses looking to maximise ROI, partnership activity can be a great solution to bolstering a campaign. We have put our clients together with all manner of partners; from Film Studios and Computer Game Companies to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Switched On – our latest PriceRunner project</title>
		<link>http://www.firecrackeruk.com/blog/switched-on-our-latest-pricerunner-project/</link>
		<comments>http://www.firecrackeruk.com/blog/switched-on-our-latest-pricerunner-project/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 11:01:34 +0000</pubDate>
		<dc:creator>Sarah Aird-Mash</dc:creator>
				<category><![CDATA[Blog post]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blog design and build]]></category>
		<category><![CDATA[Drupal 7]]></category>
		<category><![CDATA[Firecracker]]></category>
		<category><![CDATA[Pricerunner]]></category>
		<category><![CDATA[Switched on Tech blog]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.firecrackeruk.com/blog/?p=1610</guid>
		<description><![CDATA[Ah Drupal 7 projects. They&#8217;re like buses. You can wait for one for ages then two come along together. Here is our latest project for PriceRunner. Firecracker designed and built this blog. Switched On Tech is a blog about all things UK and techy. Whether you&#8217;re looking for gadgets for yourself or a gift this [...]]]></description>
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