Fireblog

A view to kill for

Clifford Boobyer — Fri, 08 Feb 2008 12:32:03 +0000

A really nice piece of web kit has just caught my usually very cynical attention. It’s called PicLens and is a very simple to install extension for browser of choice, Firefox.

(more…)

piclens, image search, interface design, firefox extension

Firedog in .Net

Clifford Boobyer — Fri, 18 Jan 2008 13:21:34 +0000

We were kindly requested by Jason Walsh, tech and design visionary / journalist, to come up with what we thought would be big in 2008. The article can be found in the latest issue, on the newsstands now. There are many interesting tips and insights from designers and developers within the industry. Enjoy.
(more…)

dotnet, technology, 2008

Web 2.0 logotypes. Childsplay?

Clifford Boobyer — Fri, 31 Aug 2007 10:37:15 +0000

Firedog has recently been commissioned by a very dynamic web 2.0 outfit who are poised to send tremors through the online landscape within but a few months. A large deal of the initial branding work centred around research of the web 2.0 landscape and branding online.

(more…)

web 2.0, web 2.0 brands, web logos, web 2.0 logos

Under the bridge downtown

Clifford Boobyer — Fri, 13 Jul 2007 09:01:25 +0000

I spotted this nice piece whilst getting off my 149 on Kingsland Road this morning. (more…)

hoxton, shoreditch, graffiti, street art

Return on investment innovation

Fraser Black — Wed, 04 Jul 2007 10:19:14 +0000

Last night, Cliff and I attended a lecture by Michael Peters, Chairman and Creative Director of Identica. For those of you who don’t know of Michael Peters, he boasts a career spanning 30 years within the global design and branding arenas and has been responsible for many high profile global branding projects. Michael is one of the Granddaddy’s of the British Design industry.

(more…)

michael peters, brand, brand value, big idea

The shockingly new London 2012 logo. Oh dear.

Clifford Boobyer — Tue, 05 Jun 2007 08:35:50 +0000

Not to jump on the band wagon and pan a fellow design company, but Wolf Olins have really got it wrong this time around. (Or at least the third time around for the fine purveyors of the BA tailfin fiasco and the off-brand Abbey dibacle). For a brand logo to work it has to follow a few simple rules, before you move on to the subject of strategy. And when it comes to this execution it really does feel like the £300 000 budget was split £299 999 strategy and £1 design. (more…)

london, olympics, 2012, logo, new london 2012 olympics logo, 2012 london olympics logo, 2012 logo, london olympics logo

We go to the dogs for fifth birthday

Clifford Boobyer — Fri, 25 May 2007 13:24:38 +0000

In celebration of firedog’s fifth birthday, we decided to drag our creative butts up to the center of cultural london that is the Walthamstow Stadium Greyhound Racing Track (aka, goin’ ta the daaaags). (more…)

walthamstow, greyhound racing, the dogs, london culture