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	<title>Firedog creative agency » Thinking Space</title>
	
	<link>http://www.firedog.co.uk</link>
	<description>Creative and digital branding agency in London</description>
	<lastBuildDate>Thu, 09 Feb 2012 12:14:43 +0000</lastBuildDate>
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		<title>The writing is on the wall! Robert Montgomery’s billboards in Old St</title>
		<link>http://feedproxy.google.com/~r/firedogblog/~3/wZvAPiet8ug/</link>
		<comments>http://www.firedog.co.uk/thinking-space/news-opinions/whats-pressing-our-buttons/the-writing-is-on-the-wall-robert-montgomerys-billboards-in-old-st/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 18:14:36 +0000</pubDate>
		<dc:creator>Helena Paffey</dc:creator>
				<category><![CDATA[News / Opinions]]></category>
		<category><![CDATA[What's pressing our buttons?]]></category>
		<category><![CDATA[billboards]]></category>
		<category><![CDATA[poetry]]></category>

		<guid isPermaLink="false">http://www.firedog.co.uk/?p=4730</guid>
		<description><![CDATA[We spotted these bill boards popping up around Old Street and now we&#8217;re delighted to have Robert Montgomery&#8217;s new exhibition just next door, at the KK Outlet gallery in Hoxton Square. Robert Montgomery&#8217;s texts [...]]]></description>
		<wfw:commentRss>http://www.firedog.co.uk/thinking-space/news-opinions/whats-pressing-our-buttons/the-writing-is-on-the-wall-robert-montgomerys-billboards-in-old-st/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		<feedburner:origLink>http://www.firedog.co.uk/thinking-space/news-opinions/whats-pressing-our-buttons/the-writing-is-on-the-wall-robert-montgomerys-billboards-in-old-st/</feedburner:origLink></item>
		<item>
		<title>Firedog features on BBC Two – The fame with no shame</title>
		<link>http://feedproxy.google.com/~r/firedogblog/~3/k8dln6H5VxE/</link>
		<comments>http://www.firedog.co.uk/thinking-space/news-opinions/the-dog-speaks/firedog-features-on-bbc2-the-fame-with-no-shame/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 12:39:23 +0000</pubDate>
		<dc:creator>Clifford Boobyer</dc:creator>
				<category><![CDATA[News / Opinions]]></category>
		<category><![CDATA[The dog speaks]]></category>
		<category><![CDATA[Thinking Space]]></category>
		<category><![CDATA[Alex Polizzi]]></category>
		<category><![CDATA[bbc]]></category>
		<category><![CDATA[BBC2]]></category>
		<category><![CDATA[Courtyard Bridalwear]]></category>
		<category><![CDATA[The Fixer]]></category>

		<guid isPermaLink="false">http://www.firedog.co.uk/?p=4697</guid>
		<description><![CDATA[Firedog features in Alex Polizzi's "The Fixer" on BBC2]]></description>
		<wfw:commentRss>http://www.firedog.co.uk/thinking-space/news-opinions/the-dog-speaks/firedog-features-on-bbc2-the-fame-with-no-shame/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		<feedburner:origLink>http://www.firedog.co.uk/thinking-space/news-opinions/the-dog-speaks/firedog-features-on-bbc2-the-fame-with-no-shame/</feedburner:origLink></item>
		<item>
		<title>Inches from Da Vincis</title>
		<link>http://feedproxy.google.com/~r/firedogblog/~3/mktvKufn-tU/</link>
		<comments>http://www.firedog.co.uk/thinking-space/news-opinions/whats-pressing-our-buttons/inches-from-da-vincis/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 09:20:28 +0000</pubDate>
		<dc:creator>Natasha Dudley</dc:creator>
				<category><![CDATA[Thinking Space]]></category>
		<category><![CDATA[What's pressing our buttons?]]></category>

		<guid isPermaLink="false">http://www.firedog.co.uk/?p=4692</guid>
		<description><![CDATA[Last weekend I was fortunate enough to see for myself the many spectacular creative works by Leonardo da Vinci, currently displayed for a limited time, in the National Gallery. More [...]]]></description>
		<wfw:commentRss>http://www.firedog.co.uk/thinking-space/news-opinions/whats-pressing-our-buttons/inches-from-da-vincis/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.firedog.co.uk/thinking-space/news-opinions/whats-pressing-our-buttons/inches-from-da-vincis/</feedburner:origLink></item>
		<item>
		<title>Did you know? Digital surpasses print in resolution, for the first time</title>
		<link>http://feedproxy.google.com/~r/firedogblog/~3/gku7na35q44/</link>
		<comments>http://www.firedog.co.uk/thinking-space/news-opinions/grey-matters/did-you-know-digital-surpasses-print-in-resolution-for-the-first-time/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 11:35:02 +0000</pubDate>
		<dc:creator>Clifford Boobyer</dc:creator>
				<category><![CDATA[Grey matters]]></category>
		<category><![CDATA[News / Opinions]]></category>
		<category><![CDATA[Thinking Space]]></category>
		<category><![CDATA[What's pressing our buttons?]]></category>
		<category><![CDATA[display]]></category>
		<category><![CDATA[high resolution]]></category>
		<category><![CDATA[microOLED]]></category>
		<category><![CDATA[retina]]></category>

		<guid isPermaLink="false">http://www.firedog.co.uk/?p=4679</guid>
		<description><![CDATA[The iPhone4 retina display has surpasses print quality - Killing off the crown held by lithography. ]]></description>
		<wfw:commentRss>http://www.firedog.co.uk/thinking-space/news-opinions/grey-matters/did-you-know-digital-surpasses-print-in-resolution-for-the-first-time/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.firedog.co.uk/thinking-space/news-opinions/grey-matters/did-you-know-digital-surpasses-print-in-resolution-for-the-first-time/</feedburner:origLink></item>
		<item>
		<title>Blinkin’ hell!</title>
		<link>http://feedproxy.google.com/~r/firedogblog/~3/6da2aqNZSgs/</link>
		<comments>http://www.firedog.co.uk/thinking-space/news-opinions/cool_virals/blinkin-hell/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 14:25:54 +0000</pubDate>
		<dc:creator>Samuel Cane</dc:creator>
				<category><![CDATA[Thinking Space]]></category>
		<category><![CDATA[Virals]]></category>
		<category><![CDATA[beyonce]]></category>
		<category><![CDATA[blink]]></category>
		<category><![CDATA[optical illusion]]></category>
		<category><![CDATA[trippy]]></category>

		<guid isPermaLink="false">http://www.firedog.co.uk/?p=4672</guid>
		<description><![CDATA[1. Stare at the red dot on the image below for 15 seconds 2. Glance over to a blank surface (a nice white wall ideally) 3. Blink like your life [...]]]></description>
		<wfw:commentRss>http://www.firedog.co.uk/thinking-space/news-opinions/cool_virals/blinkin-hell/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.firedog.co.uk/thinking-space/news-opinions/cool_virals/blinkin-hell/</feedburner:origLink></item>
		<item>
		<title>Toilet humour</title>
		<link>http://feedproxy.google.com/~r/firedogblog/~3/Jfaxd65Gd8A/</link>
		<comments>http://www.firedog.co.uk/thinking-space/news-opinions/creativity/toilet-humour/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 17:19:11 +0000</pubDate>
		<dc:creator>Lee Scott</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Thinking Space]]></category>
		<category><![CDATA[What's pressing our buttons?]]></category>

		<guid isPermaLink="false">http://www.firedog.co.uk/?p=4656</guid>
		<description><![CDATA[The Exhibit bar in Balham, South London has installed the world’s first pee-controlled video game units, developed by engagement marketing startup Captive Media. Every urinal in the gents has a [...]]]></description>
		<wfw:commentRss>http://www.firedog.co.uk/thinking-space/news-opinions/creativity/toilet-humour/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.firedog.co.uk/thinking-space/news-opinions/creativity/toilet-humour/</feedburner:origLink></item>
		<item>
		<title>Baby I’m Yours – Breakbot video</title>
		<link>http://feedproxy.google.com/~r/firedogblog/~3/iHiGPv2j6tI/</link>
		<comments>http://www.firedog.co.uk/thinking-space/news-opinions/music/baby-im-yours-breakbot-video/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 16:24:50 +0000</pubDate>
		<dc:creator>Helena Paffey</dc:creator>
				<category><![CDATA[Music]]></category>
		<category><![CDATA[What's pressing our buttons?]]></category>
		<category><![CDATA[Breakbot]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.firedog.co.uk/?p=4648</guid>
		<description><![CDATA[Need to share this sexy animation &#8211; the music video for Breakbot, &#8216;Baby I&#8217;m Yours&#8217; (2010). Designed by Irina Dakeva at WIZZ, it must have been a labour of love [...]]]></description>
		<wfw:commentRss>http://www.firedog.co.uk/thinking-space/news-opinions/music/baby-im-yours-breakbot-video/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.firedog.co.uk/thinking-space/news-opinions/music/baby-im-yours-breakbot-video/</feedburner:origLink></item>
		<item>
		<title>Bouygues UK – showcasing innovative and sustainable construction</title>
		<link>http://feedproxy.google.com/~r/firedogblog/~3/096lJxKWRWI/</link>
		<comments>http://www.firedog.co.uk/thinking-space/news-opinions/strategy/bouygues-uk-%e2%80%93-showcasing-innovative-and-sustainable-construction/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 14:31:47 +0000</pubDate>
		<dc:creator>Hannah Barton</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[News / Opinions]]></category>
		<category><![CDATA[Stop Press]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[bouygues]]></category>
		<category><![CDATA[construction]]></category>
		<category><![CDATA[property]]></category>

		<guid isPermaLink="false">http://www.firedog.co.uk/?p=4623</guid>
		<description><![CDATA[Here at Firedog, we have been working away on the new Bouygues UK brand visual identity &#38; website which is now live. Take a look at www.bouygues-uk.com Bouygues UK are [...]]]></description>
		<wfw:commentRss>http://www.firedog.co.uk/thinking-space/news-opinions/strategy/bouygues-uk-%e2%80%93-showcasing-innovative-and-sustainable-construction/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.firedog.co.uk/thinking-space/news-opinions/strategy/bouygues-uk-%e2%80%93-showcasing-innovative-and-sustainable-construction/</feedburner:origLink></item>
		<item>
		<title>Xmas creative quiz</title>
		<link>http://feedproxy.google.com/~r/firedogblog/~3/8DlfQpG2rGU/</link>
		<comments>http://www.firedog.co.uk/thinking-space/xmas-creative-quiz/#comments</comments>
		<pubDate>Fri, 16 Dec 2011 14:49:59 +0000</pubDate>
		<dc:creator>Hannah Barton</dc:creator>
				<category><![CDATA[Goodies / Downloads]]></category>
		<category><![CDATA[Thinking Space]]></category>
		<category><![CDATA[quiz]]></category>

		<guid isPermaLink="false">http://www.firedog.co.uk/?p=4579</guid>
		<description><![CDATA[It&#8217;s the time of year for catching up, being festive and getting a bit competitive. There&#8217;s no better way to test your knowledge than by organising your very own pub [...]]]></description>
		<wfw:commentRss>http://www.firedog.co.uk/thinking-space/xmas-creative-quiz/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.firedog.co.uk/thinking-space/xmas-creative-quiz/</feedburner:origLink></item>
		<item>
		<title>Her Magesty’s letter to Santa intercepted in Shoreditch!</title>
		<link>http://feedproxy.google.com/~r/firedogblog/~3/Ej6yyeZVLxg/</link>
		<comments>http://www.firedog.co.uk/thinking-space/news-opinions/stop-press/her-magestys-letter-to-santa-intercepted-in-shoreditch/#comments</comments>
		<pubDate>Fri, 16 Dec 2011 13:34:55 +0000</pubDate>
		<dc:creator>Clifford Boobyer</dc:creator>
				<category><![CDATA[News / Opinions]]></category>
		<category><![CDATA[Stop Press]]></category>
		<category><![CDATA[festive]]></category>
		<category><![CDATA[the queen]]></category>

		<guid isPermaLink="false">http://www.firedog.co.uk/?p=4574</guid>
		<description><![CDATA[We are not normally nosey parkers, but one of the Firedog team happened upon a royal courier fleeting up the Kingsland Road. Lo and behold, they dropped an envelope, what was within?]]></description>
		<wfw:commentRss>http://www.firedog.co.uk/thinking-space/news-opinions/stop-press/her-magestys-letter-to-santa-intercepted-in-shoreditch/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.firedog.co.uk/thinking-space/news-opinions/stop-press/her-magestys-letter-to-santa-intercepted-in-shoreditch/</feedburner:origLink></item>
		<item>
		<title>PriceRunner – New digital brand identity</title>
		<link>http://feedproxy.google.com/~r/firedogblog/~3/IJy-PegYRw4/</link>
		<comments>http://www.firedog.co.uk/thinking-space/news-opinions/creativity/pricerunner-digital-brand-identity/#comments</comments>
		<pubDate>Fri, 16 Dec 2011 09:41:26 +0000</pubDate>
		<dc:creator>Hannah Barton</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[News / Opinions]]></category>
		<category><![CDATA[Stop Press]]></category>
		<category><![CDATA[brand look and feel]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.firedog.co.uk/?p=4488</guid>
		<description><![CDATA[During the second half of the year, Firedog has been excitedly working away on the PriceRunner brand refresh. The refreshed visual identity, logo and website header is the first brand [...]]]></description>
		<wfw:commentRss>http://www.firedog.co.uk/thinking-space/news-opinions/creativity/pricerunner-digital-brand-identity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.firedog.co.uk/thinking-space/news-opinions/creativity/pricerunner-digital-brand-identity/</feedburner:origLink></item>
		<item>
		<title>No more West End Xmas shopping boredom!</title>
		<link>http://feedproxy.google.com/~r/firedogblog/~3/ZU8NAKFlA9k/</link>
		<comments>http://www.firedog.co.uk/thinking-space/news-opinions/the-dog-speaks/no-more-west-end-xmas-shopping-boredom/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 17:38:47 +0000</pubDate>
		<dc:creator>Clifford Boobyer</dc:creator>
				<category><![CDATA[News / Opinions]]></category>
		<category><![CDATA[The dog speaks]]></category>
		<category><![CDATA[Useful stuff]]></category>
		<category><![CDATA[alternative]]></category>
		<category><![CDATA[christmas]]></category>
		<category><![CDATA[london]]></category>
		<category><![CDATA[shopping]]></category>

		<guid isPermaLink="false">http://www.firedog.co.uk/?p=4504</guid>
		<description><![CDATA[No need to stick to the old boring Christmas shopping routine - Firedog presents you with some choice destinations to spend those hard-earned recession pounds.]]></description>
		<wfw:commentRss>http://www.firedog.co.uk/thinking-space/news-opinions/the-dog-speaks/no-more-west-end-xmas-shopping-boredom/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.firedog.co.uk/thinking-space/news-opinions/the-dog-speaks/no-more-west-end-xmas-shopping-boredom/</feedburner:origLink></item>
		<item>
		<title>Stylish and beautiful, a black bird on a cardboard tree!</title>
		<link>http://feedproxy.google.com/~r/firedogblog/~3/HLXMS3gU8vE/</link>
		<comments>http://www.firedog.co.uk/thinking-space/news-opinions/design/stylish-and-beautiful-a-black-bird-on-a-cardboard-tree/#comments</comments>
		<pubDate>Mon, 12 Dec 2011 18:19:31 +0000</pubDate>
		<dc:creator>Helena Paffey</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Thinking Space]]></category>
		<category><![CDATA[christmas tree]]></category>
		<category><![CDATA[design museum]]></category>

		<guid isPermaLink="false">http://www.firedog.co.uk/?p=4466</guid>
		<description><![CDATA[Loving the Design Museum&#8217;s Christmas tree! It&#8217;s the tallest of its kind in the World &#8211; a submission to the Guinness Book of World Records has been made! It will [...]]]></description>
		<wfw:commentRss>http://www.firedog.co.uk/thinking-space/news-opinions/design/stylish-and-beautiful-a-black-bird-on-a-cardboard-tree/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.firedog.co.uk/thinking-space/news-opinions/design/stylish-and-beautiful-a-black-bird-on-a-cardboard-tree/</feedburner:origLink></item>
		<item>
		<title>The Ambivalence of Identity and Future Fantasteek!</title>
		<link>http://feedproxy.google.com/~r/firedogblog/~3/COPA2veS4dg/</link>
		<comments>http://www.firedog.co.uk/thinking-space/news-opinions/whats-pressing-our-buttons/entanglement-the-ambivalence-of-identity/#comments</comments>
		<pubDate>Mon, 12 Dec 2011 17:41:30 +0000</pubDate>
		<dc:creator>Helena Paffey</dc:creator>
				<category><![CDATA[What's pressing our buttons?]]></category>
		<category><![CDATA[Exhibitions]]></category>
		<category><![CDATA[Record sleeve]]></category>

		<guid isPermaLink="false">http://www.firedog.co.uk/?p=4004</guid>
		<description><![CDATA[I&#8217;ve recently discovered Iniva, a sanctuary for the visual arts and just a hop, skip and jump away from us on Rivington Place. The upstairs library is an oasis of calm [...]]]></description>
		<wfw:commentRss>http://www.firedog.co.uk/thinking-space/news-opinions/whats-pressing-our-buttons/entanglement-the-ambivalence-of-identity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.firedog.co.uk/thinking-space/news-opinions/whats-pressing-our-buttons/entanglement-the-ambivalence-of-identity/</feedburner:origLink></item>
		<item>
		<title>Any portfolio in a storm</title>
		<link>http://feedproxy.google.com/~r/firedogblog/~3/QAO3hsGICC4/</link>
		<comments>http://www.firedog.co.uk/thinking-space/news-opinions/grey-matters/any-portfolio-in-a-storm/#comments</comments>
		<pubDate>Mon, 12 Dec 2011 12:41:53 +0000</pubDate>
		<dc:creator>Clifford Boobyer</dc:creator>
				<category><![CDATA[Grey matters]]></category>
		<category><![CDATA[What's pressing our buttons?]]></category>
		<category><![CDATA[equity]]></category>
		<category><![CDATA[investments]]></category>
		<category><![CDATA[value]]></category>

		<guid isPermaLink="false">http://www.firedog-design.co.uk/blog/?p=501</guid>
		<description><![CDATA[With further doom and gloom predicted for 2012, it's time to draw your assets from that dull old pension and pop it into something far more, well, fun. You wouldn't draw a parallel between good times and income, but surprisingly, creative assets from the past are rather resilient when it comes to tough conditions. We had a little look in...]]></description>
		<wfw:commentRss>http://www.firedog.co.uk/thinking-space/news-opinions/grey-matters/any-portfolio-in-a-storm/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		<feedburner:origLink>http://www.firedog.co.uk/thinking-space/news-opinions/grey-matters/any-portfolio-in-a-storm/</feedburner:origLink></item>
		<item>
		<title>Alternative Developments – changing the perception of student accommodation</title>
		<link>http://feedproxy.google.com/~r/firedogblog/~3/kRsOk2XnciU/</link>
		<comments>http://www.firedog.co.uk/thinking-space/news-opinions/alternative-developments-%e2%80%93-changing-the-perception-of-student-accommodation/#comments</comments>
		<pubDate>Wed, 07 Dec 2011 16:43:04 +0000</pubDate>
		<dc:creator>Natasha Dudley</dc:creator>
				<category><![CDATA[News / Opinions]]></category>

		<guid isPermaLink="false">http://www.firedog.co.uk/?p=4223</guid>
		<description><![CDATA[Student accommodation conjures up images of drab, grey, uninspiring box rooms. Not anymore, thanks to Alternative Developments’ bold new offering in the trendy East End. Firedog is proud to be working [...]]]></description>
		<wfw:commentRss>http://www.firedog.co.uk/thinking-space/news-opinions/alternative-developments-%e2%80%93-changing-the-perception-of-student-accommodation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.firedog.co.uk/thinking-space/news-opinions/alternative-developments-%e2%80%93-changing-the-perception-of-student-accommodation/</feedburner:origLink></item>
		<item>
		<title>The whole kit and Kaboodle</title>
		<link>http://feedproxy.google.com/~r/firedogblog/~3/Ae5qzKCw1uk/</link>
		<comments>http://www.firedog.co.uk/thinking-space/news-opinions/stop-press/the-whole-kit-and-kaboodle/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 12:00:40 +0000</pubDate>
		<dc:creator>Hannah Barton</dc:creator>
				<category><![CDATA[Stop Press]]></category>
		<category><![CDATA[digital branding]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://www.firedog.co.uk/?p=4165</guid>
		<description><![CDATA[Freedman International recently celebrated the launch of their new product Kaboodle with a new website, following the branding work completed by Firedog. ‘What is Kaboodle?’ I hear you say. Well, [...]]]></description>
		<wfw:commentRss>http://www.firedog.co.uk/thinking-space/news-opinions/stop-press/the-whole-kit-and-kaboodle/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.firedog.co.uk/thinking-space/news-opinions/stop-press/the-whole-kit-and-kaboodle/</feedburner:origLink></item>
		<item>
		<title>This Shit Is Bananas B-A-N-A-N-A-S</title>
		<link>http://feedproxy.google.com/~r/firedogblog/~3/redx1e09fmo/</link>
		<comments>http://www.firedog.co.uk/thinking-space/news-opinions/whats-pressing-our-buttons/this-shit-is-bananas-b-a-n-a-n-a-s/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 11:24:31 +0000</pubDate>
		<dc:creator>Samuel Cane</dc:creator>
				<category><![CDATA[What's pressing our buttons?]]></category>
		<category><![CDATA[brand experience]]></category>
		<category><![CDATA[brand look and feel]]></category>

		<guid isPermaLink="false">http://www.firedog.co.uk/?p=4083</guid>
		<description><![CDATA[The lyrical wordsmith Gwen Stefani rarely sums up my emotions accurately, but you know what? I think I finally understand what she was chatting about. MailChimp. I pretty much adore [...]]]></description>
		<wfw:commentRss>http://www.firedog.co.uk/thinking-space/news-opinions/whats-pressing-our-buttons/this-shit-is-bananas-b-a-n-a-n-a-s/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.firedog.co.uk/thinking-space/news-opinions/whats-pressing-our-buttons/this-shit-is-bananas-b-a-n-a-n-a-s/</feedburner:origLink></item>
		<item>
		<title>Method – Proof that branding is a good investment</title>
		<link>http://feedproxy.google.com/~r/firedogblog/~3/5uKKASA0zpI/</link>
		<comments>http://www.firedog.co.uk/thinking-space/news-opinions/method-%e2%80%93-proving-that-brand-is-a-good-investment/#comments</comments>
		<pubDate>Fri, 02 Dec 2011 11:25:27 +0000</pubDate>
		<dc:creator>Natasha Dudley</dc:creator>
				<category><![CDATA[News / Opinions]]></category>

		<guid isPermaLink="false">http://www.firedog.co.uk/?p=4077</guid>
		<description><![CDATA[Firedog has had the pleasure of working with some of the best fund managers in the business. We were tasked with building a strategic direction, brand identity and brand architecture [...]]]></description>
		<wfw:commentRss>http://www.firedog.co.uk/thinking-space/news-opinions/method-%e2%80%93-proving-that-brand-is-a-good-investment/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.firedog.co.uk/thinking-space/news-opinions/method-%e2%80%93-proving-that-brand-is-a-good-investment/</feedburner:origLink></item>
		<item>
		<title>New take of the old masters</title>
		<link>http://feedproxy.google.com/~r/firedogblog/~3/JEYJDiAryXU/</link>
		<comments>http://www.firedog.co.uk/thinking-space/news-opinions/creativity/new-take-of-the-old-masters/#comments</comments>
		<pubDate>Thu, 24 Nov 2011 10:58:30 +0000</pubDate>
		<dc:creator>Miriam Casanellas</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Photography]]></category>

		<guid isPermaLink="false">http://www.firedog.co.uk/?p=4036</guid>
		<description><![CDATA[The other day I came across this post from Boooooom and it really made me laugh. A brilliant idea from Booooooom &#38; Adobe, a competition to recreate any famous piece [...]]]></description>
		<wfw:commentRss>http://www.firedog.co.uk/thinking-space/news-opinions/creativity/new-take-of-the-old-masters/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.firedog.co.uk/thinking-space/news-opinions/creativity/new-take-of-the-old-masters/</feedburner:origLink></item>
		<item>
		<title>No escaping the inbox!</title>
		<link>http://feedproxy.google.com/~r/firedogblog/~3/mWBt5BY4nYo/</link>
		<comments>http://www.firedog.co.uk/thinking-space/news-opinions/no-escaping-the-inbox/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 15:34:21 +0000</pubDate>
		<dc:creator>Lee Scott</dc:creator>
				<category><![CDATA[News / Opinions]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.firedog.co.uk/?p=4021</guid>
		<description><![CDATA[Reading the Metro on my way into the studio this morning and came across this astonishing story about state of the art contact lenses! It seems we will soon be able [...]]]></description>
		<wfw:commentRss>http://www.firedog.co.uk/thinking-space/news-opinions/no-escaping-the-inbox/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.firedog.co.uk/thinking-space/news-opinions/no-escaping-the-inbox/</feedburner:origLink></item>
		<item>
		<title>Firedog team conquers Solent in rampant sailing excursion</title>
		<link>http://feedproxy.google.com/~r/firedogblog/~3/M08ofAlStwM/</link>
		<comments>http://www.firedog.co.uk/thinking-space/news-opinions/the-dog-speaks/firedog-team-conquers-solent-in-rampant-sailing-excursion/#comments</comments>
		<pubDate>Sat, 05 Nov 2011 09:10:19 +0000</pubDate>
		<dc:creator>Clifford Boobyer</dc:creator>
				<category><![CDATA[The dog speaks]]></category>
		<category><![CDATA[sailing]]></category>
		<category><![CDATA[solent]]></category>

		<guid isPermaLink="false">http://www.firedog.co.uk/?p=3924</guid>
		<description><![CDATA[Taking advantage of the recent late summer weather, the Firedog studio closed down shop for a day and took to the seas across the Solent, just outside of the port of Southhampton.]]></description>
		<wfw:commentRss>http://www.firedog.co.uk/thinking-space/news-opinions/the-dog-speaks/firedog-team-conquers-solent-in-rampant-sailing-excursion/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.firedog.co.uk/thinking-space/news-opinions/the-dog-speaks/firedog-team-conquers-solent-in-rampant-sailing-excursion/</feedburner:origLink></item>
		<item>
		<title>Required! Front end designer with integrated experience</title>
		<link>http://feedproxy.google.com/~r/firedogblog/~3/60pGC1bg8gI/</link>
		<comments>http://www.firedog.co.uk/thinking-space/work-with-firedog/required-front-end-designer-with-integrated-experience/#comments</comments>
		<pubDate>Tue, 25 Oct 2011 07:25:05 +0000</pubDate>
		<dc:creator>Clifford Boobyer</dc:creator>
				<category><![CDATA[Current Roles]]></category>
		<category><![CDATA[Work with Firedog]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[digital designer]]></category>
		<category><![CDATA[front end]]></category>
		<category><![CDATA[interface]]></category>

		<guid isPermaLink="false">http://www.firedog.co.uk/?p=3741</guid>
		<description><![CDATA[Digital front end designer with integrated experience required for London Agency]]></description>
		<wfw:commentRss>http://www.firedog.co.uk/thinking-space/work-with-firedog/required-front-end-designer-with-integrated-experience/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.firedog.co.uk/thinking-space/work-with-firedog/required-front-end-designer-with-integrated-experience/</feedburner:origLink></item>
		<item>
		<title>A Firedog semi-tribute : Apple’s old master turned business into an art form</title>
		<link>http://feedproxy.google.com/~r/firedogblog/~3/XR6l7Jdz1V4/</link>
		<comments>http://www.firedog.co.uk/thinking-space/news-opinions/grey-matters/a-firedog-semi-tribute-apples-old-master-turned-business-into-an-art-form/#comments</comments>
		<pubDate>Fri, 07 Oct 2011 14:13:51 +0000</pubDate>
		<dc:creator>Clifford Boobyer</dc:creator>
				<category><![CDATA[Grey matters]]></category>
		<category><![CDATA[The dog speaks]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[obituary]]></category>
		<category><![CDATA[steve jobs]]></category>

		<guid isPermaLink="false">http://www.firedog.co.uk/?p=3598</guid>
		<description><![CDATA[We recently published a 28 page Firedog Black and White paper &#8211; Entitled the &#8220;Art of equity&#8221;. The lead article looks at the relationship between creativity and business equity, via [...]]]></description>
		<wfw:commentRss>http://www.firedog.co.uk/thinking-space/news-opinions/grey-matters/a-firedog-semi-tribute-apples-old-master-turned-business-into-an-art-form/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		<feedburner:origLink>http://www.firedog.co.uk/thinking-space/news-opinions/grey-matters/a-firedog-semi-tribute-apples-old-master-turned-business-into-an-art-form/</feedburner:origLink></item>
		<item>
		<title>Credit where credit is due…</title>
		<link>http://feedproxy.google.com/~r/firedogblog/~3/7fbBpav_gsk/</link>
		<comments>http://www.firedog.co.uk/thinking-space/news-opinions/design/credit-where-credit-is-due/#comments</comments>
		<pubDate>Tue, 04 Oct 2011 11:37:17 +0000</pubDate>
		<dc:creator>Samuel Cane</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Useful stuff]]></category>
		<category><![CDATA[desandro]]></category>
		<category><![CDATA[isotope]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.firedog.co.uk/?p=3566</guid>
		<description><![CDATA[With Firedog's recent relaunch we really wanted to give the site enhanced usability by introducing new bleeding edge technology. In other words, we wanted to take the existing site, and Pimp It.]]></description>
		<wfw:commentRss>http://www.firedog.co.uk/thinking-space/news-opinions/design/credit-where-credit-is-due/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.firedog.co.uk/thinking-space/news-opinions/design/credit-where-credit-is-due/</feedburner:origLink></item>
		<item>
		<title>A fake logo – who ya gonna call?!</title>
		<link>http://feedproxy.google.com/~r/firedogblog/~3/SIY8CyGW-oo/</link>
		<comments>http://www.firedog.co.uk/thinking-space/news-opinions/creativity/a-fake-logo-who-ya-gonna-call/#comments</comments>
		<pubDate>Thu, 29 Sep 2011 11:07:50 +0000</pubDate>
		<dc:creator>Lee Scott</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[News / Opinions]]></category>
		<category><![CDATA[What's pressing our buttons?]]></category>

		<guid isPermaLink="false">http://www.firedog.co.uk/?p=3539</guid>
		<description><![CDATA[Whilst stumbling around cyberspace the other day I came upon a site which showcased some nice examples of logos that have been created for fictional companies to be used in [...]]]></description>
		<wfw:commentRss>http://www.firedog.co.uk/thinking-space/news-opinions/creativity/a-fake-logo-who-ya-gonna-call/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.firedog.co.uk/thinking-space/news-opinions/creativity/a-fake-logo-who-ya-gonna-call/</feedburner:origLink></item>
		<item>
		<title>The rebirth of the Wild Card!</title>
		<link>http://feedproxy.google.com/~r/firedogblog/~3/ujGaC-rqLMI/</link>
		<comments>http://www.firedog.co.uk/thinking-space/news-opinions/stop-press/the-rebirth-of-the-wild-card/#comments</comments>
		<pubDate>Tue, 27 Sep 2011 18:21:06 +0000</pubDate>
		<dc:creator>Clifford Boobyer</dc:creator>
				<category><![CDATA[Stop Press]]></category>
		<category><![CDATA[The dog speaks]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[firedog]]></category>
		<category><![CDATA[launch]]></category>

		<guid isPermaLink="false">http://www.firedog.co.uk/?p=3439</guid>
		<description><![CDATA[We have recently rebranded our creative agency after seven years carrying the same visual identity. To celebrate this renaissance, we held an intimate gig in legendary music production powerhouse, Metropolis [...]]]></description>
		<wfw:commentRss>http://www.firedog.co.uk/thinking-space/news-opinions/stop-press/the-rebirth-of-the-wild-card/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.firedog.co.uk/thinking-space/news-opinions/stop-press/the-rebirth-of-the-wild-card/</feedburner:origLink></item>
		<item>
		<title>Aye be a scurvy Firedog!</title>
		<link>http://feedproxy.google.com/~r/firedogblog/~3/excGCuokNZE/</link>
		<comments>http://www.firedog.co.uk/thinking-space/news-opinions/whats-pressing-our-buttons/aye-be-a-scurvy-firedog/#comments</comments>
		<pubDate>Thu, 22 Sep 2011 10:11:35 +0000</pubDate>
		<dc:creator>Samuel Cane</dc:creator>
				<category><![CDATA[What's pressing our buttons?]]></category>
		<category><![CDATA[Firedog away days]]></category>
		<category><![CDATA[sailing]]></category>

		<guid isPermaLink="false">http://www.firedog.co.uk/?p=3410</guid>
		<description><![CDATA[Picture the scene &#8211; The entire Firedog team in wetsuits (calm down), life jackets and helmets. Yeah that&#8217;s right, we had a leak in the studio (insert laugh here). In [...]]]></description>
		<wfw:commentRss>http://www.firedog.co.uk/thinking-space/news-opinions/whats-pressing-our-buttons/aye-be-a-scurvy-firedog/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.firedog.co.uk/thinking-space/news-opinions/whats-pressing-our-buttons/aye-be-a-scurvy-firedog/</feedburner:origLink></item>
		<item>
		<title>London Design Festival 2011</title>
		<link>http://feedproxy.google.com/~r/firedogblog/~3/TWo9ciE4R6o/</link>
		<comments>http://www.firedog.co.uk/thinking-space/news-opinions/creativity/london-design-festival-2011/#comments</comments>
		<pubDate>Fri, 16 Sep 2011 16:27:54 +0000</pubDate>
		<dc:creator>Miriam Casanellas</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Exhibitions]]></category>
		<category><![CDATA[London Design Festival]]></category>

		<guid isPermaLink="false">http://www.firedog.co.uk/?p=3401</guid>
		<description><![CDATA[From Saturday 17th of September to the 25th September, London city is going to be immersed in the design culture. Over nine days, the London Design Festival features hundreds of events that take [...]]]></description>
		<wfw:commentRss>http://www.firedog.co.uk/thinking-space/news-opinions/creativity/london-design-festival-2011/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.firedog.co.uk/thinking-space/news-opinions/creativity/london-design-festival-2011/</feedburner:origLink></item>
		<item>
		<title>Firedog trip to a Papermill</title>
		<link>http://feedproxy.google.com/~r/firedogblog/~3/GFh7F9WuorA/</link>
		<comments>http://www.firedog.co.uk/thinking-space/news-opinions/design/firedog-visits-a-papermill/#comments</comments>
		<pubDate>Mon, 12 Sep 2011 13:58:53 +0000</pubDate>
		<dc:creator>Miriam Casanellas</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Useful stuff]]></category>
		<category><![CDATA[GFSmith]]></category>
		<category><![CDATA[James Cropper]]></category>

		<guid isPermaLink="false">http://www.firedog.co.uk/?p=3375</guid>
		<description><![CDATA[Firedog visit James Cropper Papermill at Lake District thanks to GFSmith.]]></description>
		<wfw:commentRss>http://www.firedog.co.uk/thinking-space/news-opinions/design/firedog-visits-a-papermill/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.firedog.co.uk/thinking-space/news-opinions/design/firedog-visits-a-papermill/</feedburner:origLink></item>
		<item>
		<title>Wondering where your nearest Wi-Fi hotspot is?</title>
		<link>http://feedproxy.google.com/~r/firedogblog/~3/kRi5YVRT4B4/</link>
		<comments>http://www.firedog.co.uk/thinking-space/news-opinions/useful-stuff/wondering-where-your-nearest-wi-fi-hotspot-is/#comments</comments>
		<pubDate>Fri, 09 Sep 2011 16:15:26 +0000</pubDate>
		<dc:creator>Lee Scott</dc:creator>
				<category><![CDATA[Useful stuff]]></category>
		<category><![CDATA[What's pressing our buttons?]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[tshirt]]></category>
		<category><![CDATA[wifi]]></category>

		<guid isPermaLink="false">http://www.firedog.co.uk/?p=3347</guid>
		<description><![CDATA[By wearing this ingenious T shirt, you can display the current Wi-Fi signal strength to yourself and everyone around you!]]></description>
		<wfw:commentRss>http://www.firedog.co.uk/thinking-space/news-opinions/useful-stuff/wondering-where-your-nearest-wi-fi-hotspot-is/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.firedog.co.uk/thinking-space/news-opinions/useful-stuff/wondering-where-your-nearest-wi-fi-hotspot-is/</feedburner:origLink></item>
		<item>
		<title>Inkling from Wacom</title>
		<link>http://feedproxy.google.com/~r/firedogblog/~3/MY2WFWrqOMI/</link>
		<comments>http://www.firedog.co.uk/thinking-space/news-opinions/design/inkling-from-wacom/#comments</comments>
		<pubDate>Tue, 06 Sep 2011 12:58:40 +0000</pubDate>
		<dc:creator>Miriam Casanellas</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Useful stuff]]></category>
		<category><![CDATA[wacom]]></category>

		<guid isPermaLink="false">http://www.firedog.co.uk/?p=3333</guid>
		<description><![CDATA[Wow! I can only say Wow! I wish Santa was arriving tomorrow with this new gadget from Wacom, the new &#8221;Inkling&#8221;. The Inkling is a ballpoint that transfers sketches to [...]]]></description>
		<wfw:commentRss>http://www.firedog.co.uk/thinking-space/news-opinions/design/inkling-from-wacom/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.firedog.co.uk/thinking-space/news-opinions/design/inkling-from-wacom/</feedburner:origLink></item>
		<item>
		<title>Talk about the cobbler having no shoes for his kids…</title>
		<link>http://feedproxy.google.com/~r/firedogblog/~3/I0GlIlFM7ro/</link>
		<comments>http://www.firedog.co.uk/thinking-space/news-opinions/the-dog-speaks/talk-about-the-cobbler-having-no-shoes-for-his-kids%e2%80%a6/#comments</comments>
		<pubDate>Tue, 06 Sep 2011 09:22:09 +0000</pubDate>
		<dc:creator>Clifford Boobyer</dc:creator>
				<category><![CDATA[The dog speaks]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[launch]]></category>

		<guid isPermaLink="false">http://www.firedog.co.uk/?p=3290</guid>
		<description><![CDATA[We’re very excited in the studio. We are right in the process of launching the new Firedog brand. It’s been a very long time coming, and we are not afraid [...]]]></description>
		<wfw:commentRss>http://www.firedog.co.uk/thinking-space/news-opinions/the-dog-speaks/talk-about-the-cobbler-having-no-shoes-for-his-kids%e2%80%a6/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.firedog.co.uk/thinking-space/news-opinions/the-dog-speaks/talk-about-the-cobbler-having-no-shoes-for-his-kids%e2%80%a6/</feedburner:origLink></item>
		<item>
		<title>Nice little Aardman number – Gulp!</title>
		<link>http://feedproxy.google.com/~r/firedogblog/~3/cD9WFnOTYKg/</link>
		<comments>http://www.firedog.co.uk/thinking-space/news-opinions/creativity/nice-little-aardman-number-%e2%80%93-gulp/#comments</comments>
		<pubDate>Tue, 06 Sep 2011 09:03:47 +0000</pubDate>
		<dc:creator>Clifford Boobyer</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Virals]]></category>
		<category><![CDATA[aardman]]></category>
		<category><![CDATA[animation]]></category>

		<guid isPermaLink="false">http://www.firedog.co.uk/?p=3280</guid>
		<description><![CDATA[We rather like the clever use of the mobile medium in this viral clip. But will anything save the fate of Nokia?]]></description>
		<wfw:commentRss>http://www.firedog.co.uk/thinking-space/news-opinions/creativity/nice-little-aardman-number-%e2%80%93-gulp/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.firedog.co.uk/thinking-space/news-opinions/creativity/nice-little-aardman-number-%e2%80%93-gulp/</feedburner:origLink></item>
		<item>
		<title>Greenpeace on fighting the dark side</title>
		<link>http://feedproxy.google.com/~r/firedogblog/~3/H1gr9_9ceb8/</link>
		<comments>http://www.firedog.co.uk/thinking-space/news-opinions/creativity/greenpeace-on-fighting-the-dark-side/#comments</comments>
		<pubDate>Fri, 26 Aug 2011 16:20:54 +0000</pubDate>
		<dc:creator>Clifford Boobyer</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Virals]]></category>
		<category><![CDATA[greenpeace]]></category>
		<category><![CDATA[vwdarkside]]></category>

		<guid isPermaLink="false">http://www.firedog.co.uk/?p=3265</guid>
		<description><![CDATA[Greenpeace takes on the motoring industry with mock Star Wars campaign]]></description>
		<wfw:commentRss>http://www.firedog.co.uk/thinking-space/news-opinions/creativity/greenpeace-on-fighting-the-dark-side/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		<feedburner:origLink>http://www.firedog.co.uk/thinking-space/news-opinions/creativity/greenpeace-on-fighting-the-dark-side/</feedburner:origLink></item>
		<item>
		<title>More is more</title>
		<link>http://feedproxy.google.com/~r/firedogblog/~3/aiqZSup0Exc/</link>
		<comments>http://www.firedog.co.uk/thinking-space/news-opinions/creativity/more-is-more/#comments</comments>
		<pubDate>Fri, 26 Aug 2011 15:56:14 +0000</pubDate>
		<dc:creator>Miriam Casanellas</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Book]]></category>
		<category><![CDATA[design]]></category>

		<guid isPermaLink="false">http://www.firedog.co.uk/?p=3246</guid>
		<description><![CDATA[As you may know, I love the work of Alex Trochut. Maybe because he is from Barcelona like me, maybe because we studied in the same University Maybe because his [...]]]></description>
		<wfw:commentRss>http://www.firedog.co.uk/thinking-space/news-opinions/creativity/more-is-more/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.firedog.co.uk/thinking-space/news-opinions/creativity/more-is-more/</feedburner:origLink></item>
		<item>
		<title>Dont Panic design competition for budding designers!</title>
		<link>http://feedproxy.google.com/~r/firedogblog/~3/5GFzHo2qi8Q/</link>
		<comments>http://www.firedog.co.uk/thinking-space/news-opinions/design/dont-panic-design-competition-for-budding-designers/#comments</comments>
		<pubDate>Thu, 16 Jun 2011 08:57:10 +0000</pubDate>
		<dc:creator>Samuel Cane</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Stop Press]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[design]]></category>

		<guid isPermaLink="false">http://www.firedog-design.co.uk/blog/?p=1606</guid>
		<description><![CDATA[Don’t Panic is running a design competition on the Don’t Panic site for all budding designers, graffiti and street artists to come up with a creative design. The focus of [...]]]></description>
		<wfw:commentRss>http://www.firedog.co.uk/thinking-space/news-opinions/design/dont-panic-design-competition-for-budding-designers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.firedog.co.uk/thinking-space/news-opinions/design/dont-panic-design-competition-for-budding-designers/</feedburner:origLink></item>
		<item>
		<title>Mac vs Pc… (yes, again)</title>
		<link>http://feedproxy.google.com/~r/firedogblog/~3/e5Or2NSITbU/</link>
		<comments>http://www.firedog.co.uk/thinking-space/news-opinions/creativity/mac-vs-pc-yes-again/#comments</comments>
		<pubDate>Mon, 06 Jun 2011 11:33:36 +0000</pubDate>
		<dc:creator>Miriam Casanellas</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Virals]]></category>
		<category><![CDATA[infographics]]></category>

		<guid isPermaLink="false">http://www.firedog-design.co.uk/blog/?p=1594</guid>
		<description><![CDATA[Again, the same story&#8230; are you mac or pc? Do you prefer to drive a Vespa or a Harley? Are you a vegetarian or do you eat meat? Do you [...]]]></description>
		<wfw:commentRss>http://www.firedog.co.uk/thinking-space/news-opinions/creativity/mac-vs-pc-yes-again/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.firedog.co.uk/thinking-space/news-opinions/creativity/mac-vs-pc-yes-again/</feedburner:origLink></item>
		<item>
		<title>Where are all the digital ladies?</title>
		<link>http://feedproxy.google.com/~r/firedogblog/~3/BZ79EBQv2mI/</link>
		<comments>http://www.firedog.co.uk/thinking-space/news-opinions/creativity/where-are-all-the-digital-ladies/#comments</comments>
		<pubDate>Tue, 31 May 2011 15:12:56 +0000</pubDate>
		<dc:creator>Samantha Brock</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Useful stuff]]></category>
		<category><![CDATA[creatives]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[females]]></category>

		<guid isPermaLink="false">http://www.firedog-design.co.uk/blog/?p=1581</guid>
		<description><![CDATA[We&#8217;d like to hear from all females working in digital creative teams &#8211; lets hear you say heyy!! .. heyy!!. .. It&#8217;s true to say that despite there being a [...]]]></description>
		<wfw:commentRss>http://www.firedog.co.uk/thinking-space/news-opinions/creativity/where-are-all-the-digital-ladies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.firedog.co.uk/thinking-space/news-opinions/creativity/where-are-all-the-digital-ladies/</feedburner:origLink></item>
		<item>
		<title>20:50 at the Saatchi Gallery – Still impressive</title>
		<link>http://feedproxy.google.com/~r/firedogblog/~3/D3GyBNPNEG0/</link>
		<comments>http://www.firedog.co.uk/thinking-space/news-opinions/creativity/2050-at-the-saatchi-gallery-still-impressive/#comments</comments>
		<pubDate>Mon, 30 May 2011 17:20:00 +0000</pubDate>
		<dc:creator>Clifford Boobyer</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[The dog speaks]]></category>
		<category><![CDATA[contemporary art]]></category>
		<category><![CDATA[gallery]]></category>
		<category><![CDATA[london]]></category>
		<category><![CDATA[saatchi]]></category>

		<guid isPermaLink="false">http://www.firedog-design.co.uk/blog/?p=1556</guid>
		<description><![CDATA[I went to the Saatchi gallery on the King&#8217;s Road again this weekend and was thrilled to see that the room was fill of oil again. Not something one would [...]]]></description>
		<wfw:commentRss>http://www.firedog.co.uk/thinking-space/news-opinions/creativity/2050-at-the-saatchi-gallery-still-impressive/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.firedog.co.uk/thinking-space/news-opinions/creativity/2050-at-the-saatchi-gallery-still-impressive/</feedburner:origLink></item>
		<item>
		<title>Firedog celebrates in style</title>
		<link>http://feedproxy.google.com/~r/firedogblog/~3/uCMqxv-k3q4/</link>
		<comments>http://www.firedog.co.uk/thinking-space/news-opinions/the-dog-speaks/happy-birthday-firedog/#comments</comments>
		<pubDate>Wed, 25 May 2011 14:45:03 +0000</pubDate>
		<dc:creator>Natasha Dudley</dc:creator>
				<category><![CDATA[The dog speaks]]></category>

		<guid isPermaLink="false">http://www.firedog-design.co.uk/blog/?p=1494</guid>
		<description><![CDATA[It was nine whole years ago that Firedog was conceived and all the magic began, so in true Firedog style, we donned our fancy dress and had a party! We [...]]]></description>
		<wfw:commentRss>http://www.firedog.co.uk/thinking-space/news-opinions/the-dog-speaks/happy-birthday-firedog/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.firedog.co.uk/thinking-space/news-opinions/the-dog-speaks/happy-birthday-firedog/</feedburner:origLink></item>
		<item>
		<title>Happy Birthday to Firedog! Nine today… all day.</title>
		<link>http://feedproxy.google.com/~r/firedogblog/~3/-EhRYUwWbEs/</link>
		<comments>http://www.firedog.co.uk/thinking-space/news-opinions/the-dog-speaks/happy-birthday-to-firedog-nine-today-all-day/#comments</comments>
		<pubDate>Fri, 20 May 2011 12:22:56 +0000</pubDate>
		<dc:creator>Clifford Boobyer</dc:creator>
				<category><![CDATA[The dog speaks]]></category>
		<category><![CDATA[birthday]]></category>
		<category><![CDATA[celebration]]></category>
		<category><![CDATA[firedog]]></category>

		<guid isPermaLink="false">http://www.firedog-design.co.uk/blog/?p=1485</guid>
		<description><![CDATA[Firedog turns nine on the 20th May 2011.]]></description>
		<wfw:commentRss>http://www.firedog.co.uk/thinking-space/news-opinions/the-dog-speaks/happy-birthday-to-firedog-nine-today-all-day/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		<feedburner:origLink>http://www.firedog.co.uk/thinking-space/news-opinions/the-dog-speaks/happy-birthday-to-firedog-nine-today-all-day/</feedburner:origLink></item>
		<item>
		<title>Old and Famous lovely Letterheads</title>
		<link>http://feedproxy.google.com/~r/firedogblog/~3/2ZTixTWtckA/</link>
		<comments>http://www.firedog.co.uk/thinking-space/news-opinions/creativity/old-and-famous-lovely-letterheads/#comments</comments>
		<pubDate>Fri, 13 May 2011 12:57:37 +0000</pubDate>
		<dc:creator>Miriam Casanellas</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://www.firedog-design.co.uk/blog/?p=1455</guid>
		<description><![CDATA[Just came across with this nice little blog plenty of old letterheads, and this is not all, they belong to important an representative people that we all know. All graphic [...]]]></description>
		<wfw:commentRss>http://www.firedog.co.uk/thinking-space/news-opinions/creativity/old-and-famous-lovely-letterheads/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.firedog.co.uk/thinking-space/news-opinions/creativity/old-and-famous-lovely-letterheads/</feedburner:origLink></item>
		<item>
		<title>Social drinking</title>
		<link>http://feedproxy.google.com/~r/firedogblog/~3/3tgCy1EFMGk/</link>
		<comments>http://www.firedog.co.uk/thinking-space/news-opinions/creativity/social-drinking/#comments</comments>
		<pubDate>Thu, 12 May 2011 14:05:15 +0000</pubDate>
		<dc:creator>Lee Scott</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Stop Press]]></category>
		<category><![CDATA[What's pressing our buttons?]]></category>

		<guid isPermaLink="false">http://www.firedog-design.co.uk/blog/?p=1443</guid>
		<description><![CDATA[PepsiCo have launched a new social vending machine which lets users send free drinks to their friends &#8211; along with a personalised video message &#8211; all sound a bit space [...]]]></description>
		<wfw:commentRss>http://www.firedog.co.uk/thinking-space/news-opinions/creativity/social-drinking/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.firedog.co.uk/thinking-space/news-opinions/creativity/social-drinking/</feedburner:origLink></item>
		<item>
		<title>Animated gif's are back in town</title>
		<link>http://feedproxy.google.com/~r/firedogblog/~3/W2RxIT_PO7c/</link>
		<comments>http://www.firedog.co.uk/thinking-space/news-opinions/creativity/animated-gifs-are-back-in-town/#comments</comments>
		<pubDate>Thu, 12 May 2011 13:10:02 +0000</pubDate>
		<dc:creator>Samuel Cane</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[animated gifs]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.firedog-design.co.uk/blog/?p=1426</guid>
		<description><![CDATA[I stumbled across these animated gifs on the blog site of Jamie Beck (a New York photographer) and was blown away by the use of an outdated and yet (in [...]]]></description>
		<wfw:commentRss>http://www.firedog.co.uk/thinking-space/news-opinions/creativity/animated-gifs-are-back-in-town/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		<feedburner:origLink>http://www.firedog.co.uk/thinking-space/news-opinions/creativity/animated-gifs-are-back-in-town/</feedburner:origLink></item>
		<item>
		<title>Apple may make some nice kit – but they're not very nice people</title>
		<link>http://feedproxy.google.com/~r/firedogblog/~3/iU3J60bzrxQ/</link>
		<comments>http://www.firedog.co.uk/thinking-space/news-opinions/grey-matters/apple-may-make-some-nice-kit-but-theyre-not-very-nice-people/#comments</comments>
		<pubDate>Tue, 10 May 2011 14:08:37 +0000</pubDate>
		<dc:creator>Clifford Boobyer</dc:creator>
				<category><![CDATA[Grey matters]]></category>
		<category><![CDATA[The dog speaks]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[inhumane]]></category>

		<guid isPermaLink="false">http://www.firedog-design.co.uk/blog/?p=1414</guid>
		<description><![CDATA[Apple stoops to new lows, pay's Chinese workers 65p an hour and requests that they don't break production line, by killing themselves]]></description>
		<wfw:commentRss>http://www.firedog.co.uk/thinking-space/news-opinions/grey-matters/apple-may-make-some-nice-kit-but-theyre-not-very-nice-people/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		<feedburner:origLink>http://www.firedog.co.uk/thinking-space/news-opinions/grey-matters/apple-may-make-some-nice-kit-but-theyre-not-very-nice-people/</feedburner:origLink></item>
		<item>
		<title>2011 Brand Design Trends</title>
		<link>http://feedproxy.google.com/~r/firedogblog/~3/UHo0KVKcZNU/</link>
		<comments>http://www.firedog.co.uk/thinking-space/news-opinions/design/2011-brand-design-trends/#comments</comments>
		<pubDate>Fri, 06 May 2011 13:38:25 +0000</pubDate>
		<dc:creator>Samuel Cane</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://www.firedog-design.co.uk/blog/?p=1348</guid>
		<description><![CDATA[Logo Lounge have updated their yearly analysis of logo design trends, its always a useful read and some valuable insight can be strained/gained&#8230; Read the article here]]></description>
		<wfw:commentRss>http://www.firedog.co.uk/thinking-space/news-opinions/design/2011-brand-design-trends/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.firedog.co.uk/thinking-space/news-opinions/design/2011-brand-design-trends/</feedburner:origLink></item>
		<item>
		<title>Friday Firedog Fun in the Sun</title>
		<link>http://feedproxy.google.com/~r/firedogblog/~3/tZjTtr83pvw/</link>
		<comments>http://www.firedog.co.uk/thinking-space/news-opinions/the-dog-speaks/friday-firedog-fun-in-the-sun/#comments</comments>
		<pubDate>Thu, 21 Apr 2011 16:48:54 +0000</pubDate>
		<dc:creator>Charis Hynds</dc:creator>
				<category><![CDATA[The dog speaks]]></category>
		<category><![CDATA[Summertime Fridays]]></category>

		<guid isPermaLink="false">http://www.firedog-design.co.uk/blog/?p=1097</guid>
		<description><![CDATA[With the sun shining last Friday afternoon, the office seemed no longer the place to be. So being true to our firey name and nature we got the coal out [...]]]></description>
		<wfw:commentRss>http://www.firedog.co.uk/thinking-space/news-opinions/the-dog-speaks/friday-firedog-fun-in-the-sun/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.firedog.co.uk/thinking-space/news-opinions/the-dog-speaks/friday-firedog-fun-in-the-sun/</feedburner:origLink></item>
		<item>
		<title>How to get a head start on a great idea</title>
		<link>http://feedproxy.google.com/~r/firedogblog/~3/P-6lzOWsSFg/</link>
		<comments>http://www.firedog.co.uk/thinking-space/news-opinions/creativity/how-to-get-a-head-start-on-a-great-idea/#comments</comments>
		<pubDate>Wed, 20 Apr 2011 17:09:28 +0000</pubDate>
		<dc:creator>Clifford Boobyer</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Grey matters]]></category>
		<category><![CDATA[The dog speaks]]></category>
		<category><![CDATA[idea generation]]></category>
		<category><![CDATA[Thinking Space]]></category>

		<guid isPermaLink="false">http://www.firedog-design.co.uk/blog/?p=1071</guid>
		<description><![CDATA[What's in a good idea? A little bit of process, funnily enough...]]></description>
		<wfw:commentRss>http://www.firedog.co.uk/thinking-space/news-opinions/creativity/how-to-get-a-head-start-on-a-great-idea/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.firedog.co.uk/thinking-space/news-opinions/creativity/how-to-get-a-head-start-on-a-great-idea/</feedburner:origLink></item>
		<item>
		<title>Meat feast joins new Hoxton set</title>
		<link>http://feedproxy.google.com/~r/firedogblog/~3/gNbEABqbu0U/</link>
		<comments>http://www.firedog.co.uk/thinking-space/news-opinions/the-dog-speaks/meat-feast-joins-new-hoxton-set/#comments</comments>
		<pubDate>Wed, 20 Apr 2011 15:26:52 +0000</pubDate>
		<dc:creator>Clifford Boobyer</dc:creator>
				<category><![CDATA[The dog speaks]]></category>
		<category><![CDATA[byron]]></category>
		<category><![CDATA[hoxton]]></category>
		<category><![CDATA[restaurant]]></category>

		<guid isPermaLink="false">http://www.firedog-design.co.uk/blog/?p=1018</guid>
		<description><![CDATA[New Byron restaurant set to open in Hoxton Square]]></description>
		<wfw:commentRss>http://www.firedog.co.uk/thinking-space/news-opinions/the-dog-speaks/meat-feast-joins-new-hoxton-set/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		<feedburner:origLink>http://www.firedog.co.uk/thinking-space/news-opinions/the-dog-speaks/meat-feast-joins-new-hoxton-set/</feedburner:origLink></item>
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