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	<title>Firmology Small Business Innovation News</title>
	
	<link>http://www.firmology.com</link>
	<description>Firmology is a small business news and information media company focused on innovation.</description>
	<lastBuildDate>Fri, 24 Feb 2012 01:31:04 +0000</lastBuildDate>
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		<title>Big Brother in the Skies? Why This Innovative Small Business Got Shut Down by the FAA</title>
		<link>http://www.firmology.com/2012/02/23/big-brother-in-the-skies-why-this-innovative-small-business-got-shut-down-by-the-faa/</link>
		<comments>http://www.firmology.com/2012/02/23/big-brother-in-the-skies-why-this-innovative-small-business-got-shut-down-by-the-faa/#comments</comments>
		<pubDate>Fri, 24 Feb 2012 01:31:04 +0000</pubDate>
		<dc:creator>Philip Nowak</dc:creator>
				<category><![CDATA[All Stories]]></category>
		<category><![CDATA[Archive Select]]></category>
		<category><![CDATA[Mi6 Films]]></category>
		<category><![CDATA[Russ Freeman]]></category>

		<guid isPermaLink="false">http://www.firmology.com/?p=2578</guid>
		<description><![CDATA[Russ Freeman of Mi6 Films was running a wildly successful aerial photography and video company in Hollywood, California.  That is, until the FAA (Federal Aviation Administration) shut him down. Why was he grounded?  Freeman&#8217;s company was flying &#8220;unauthorized&#8221; and unmanned drones across the sunny skies of Southern California taking aerial photographs and videos for real estate agents selling mansions, music videos, movie scenes, documentaries and car commercials. Freeman originally flew small planes and helicopters to capture the aerial photographs, but [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_2585" class="wp-caption alignright" style="width: 310px"><a href="http://www.firmology.com/wp-content/uploads/2012/02/drone1.jpg"><img class="size-medium wp-image-2585 " title="drone1" src="http://www.firmology.com/wp-content/uploads/2012/02/drone1-300x200.jpg" alt="" width="300" height="200" /></a><p class="wp-caption-text">Source: Mi6 Films Facebook Page</p></div>
<p>Russ Freeman of <strong><a href="http://mi6films.com/">Mi6 Films</a></strong> was running a wildly successful aerial photography and video company in Hollywood, California.  That is, until the FAA (Federal Aviation Administration) shut him down.</p>
<p>Why was he grounded?  Freeman&#8217;s company was flying &#8220;unauthorized&#8221; and unmanned drones across the sunny skies of Southern California taking aerial photographs and videos for real estate agents selling mansions, music videos, movie scenes, documentaries and car commercials.</p>
<p>Freeman originally flew small planes and helicopters to capture the aerial photographs, but the cost of renting aircraft became prohibitive so he turned to a much cheaper option, drone photography.</p>
<div id="attachment_2588" class="wp-caption alignleft" style="width: 310px"><a href="http://www.firmology.com/wp-content/uploads/2012/02/drone21.jpg"><img class="size-medium wp-image-2588" title="drone2" src="http://www.firmology.com/wp-content/uploads/2012/02/drone21-300x200.jpg" alt="" width="300" height="200" /></a><p class="wp-caption-text">Source: Mi6 Films Facebook Page</p></div>
<p>The FAA allows hobbyists to fly radio-controlled drones in unpopulated areas below 400 feet.  The drones used by Freeman&#8217;s company are radio-controlled from the ground, have a blade wingspan of about 4 feet and are about the size of a small dog or basketball.  The difference?  Freeman was violating the FAA&#8217;s rules on flying an unmanned aircraft for commercial purposes.</p>
<p>It&#8217;s not just the FAA that&#8217;s crying foul.  Commercial airlines are complaining that the drones will cause havoc in the airspace potentially crashing into airplanes, unlikely considering the drones fly between 50 to 250 feet off the ground.  Meanwhile, <strong><a href="http://latimesblogs.latimes.com/lanow/2012/01/lapd-cracks-down-on-drone-aircraft-use-by-real-estate-agents.html">police departments such as the LAPD are worried about the drones crashing into buildings and police helicopters</a></strong>.</p>
<div id="attachment_2589" class="wp-caption alignright" style="width: 310px"><a href="http://www.firmology.com/wp-content/uploads/2012/02/police_drone.jpg"><img class="size-medium wp-image-2589" title="police_drone" src="http://www.firmology.com/wp-content/uploads/2012/02/police_drone-300x168.jpg" alt="" width="300" height="168" /></a><p class="wp-caption-text">A Police Drone</p></div>
<p>Of course, there&#8217;s always more to the story.  While Congress passed a bill through both houses ordering the FAA to integrate unmanned drones into airspace by 2015, the FAA approved 295 special permits for law enforcement, the military and researchers to use unmanned drones in the U.S.</p>
<p>As another opportunistic small business falls victim to government regulation, is big brother writing its latest movie script?</p>
<p>Read more at <strong><a href="http://www.businessweek.com/magazine/commercial-drones-a-dogfight-at-the-faa-02092012.html">Bloomberg Businessweek</a></strong> &gt;&gt;</p>
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		<title>This Company Has the Most Socially Engaged Customers in the World</title>
		<link>http://www.firmology.com/2012/02/21/this-company-has-the-most-socially-engaged-customers-in-the-world/</link>
		<comments>http://www.firmology.com/2012/02/21/this-company-has-the-most-socially-engaged-customers-in-the-world/#comments</comments>
		<pubDate>Wed, 22 Feb 2012 05:19:51 +0000</pubDate>
		<dc:creator>Philip Nowak</dc:creator>
				<category><![CDATA[All Stories]]></category>
		<category><![CDATA[Archive Select]]></category>
		<category><![CDATA[GoPro]]></category>
		<category><![CDATA[Nick Woodman]]></category>

		<guid isPermaLink="false">http://www.firmology.com/?p=2557</guid>
		<description><![CDATA[GoPro, the fastest growing camera company in the world, is also the company or brand with the most socially engaged online audience in the world.  According to Inc., GoPro had a BARE (Brand Audience Rate of Engagement) score of 5% in December.  In comparison, Lady Gaga&#8217;s BARE score was 0.9% and the most-watched cable news network in the U.S., Fox News, had a BARE score of 1.9%. The BARE score is calculated by the number of Facebook interactions (likes, posts, [...]]]></description>
			<content:encoded><![CDATA[<p><strong><a href="http://www.firmology.com/wp-content/uploads/2012/02/gopro_image.jpg"><img class="size-medium wp-image-2570 alignright" title="gopro_image" src="http://www.firmology.com/wp-content/uploads/2012/02/gopro_image-300x225.jpg" alt="" width="300" height="225" /></a><a href="http://gopro.com/">GoPro</a></strong>, <strong><a href="http://www.firmology.com/2012/02/20/the-fastest-growing-camera-company-in-the-world-was-started-by-a-california-surfer/">the fastest growing camera company in the world</a></strong>, is also the company or brand with the most socially engaged online audience in the world.  According to <strong><a href="http://www.inc.com/magazine/201202/the-gopro-army_pagen_2.html">Inc.</a></strong>, GoPro had a BARE (Brand Audience Rate of Engagement) score of 5% in December.  In comparison, Lady Gaga&#8217;s BARE score was 0.9% and the most-watched cable news network in the U.S., Fox News, had a BARE score of 1.9%.</p>
<p>The BARE score is calculated by the number of Facebook interactions (likes, posts, comments, etc) divided by the total number of Facebook page likes (formerly known as fans).  The Facebook interactions metric is known as &#8220;Talking About This&#8221; and can be found on any Facebook fan page under the number of likes metric.</p>
<p>How is it possible that a small business started in CEO Nick Woodman&#8217;s parent&#8217;s house is the company with the most socially engaged customers in the world?</p>
<p>GoPro cameras are used by reality-TV shows like the <strong><em><a href="http://dsc.discovery.com/tv/deadliest-catch/">Deadliest Catch</a></em></strong> on the Discovery Channel, ESPN&#8217;s X Games, Lucasfilm movies and were even mounted on the rescue pod during the Chilean Mine Rescue.  That&#8217;s some amazing footage, but the real secret to GoPro&#8217;s success are the exciting adventure videos customers upload daily to social networks such as Facebook and YouTube.</p>
<p>Check out these ridiculously viral videos filmed with GoPro cameras:</p>
<p style="text-align: center;"><strong>Mountain Biker Gets Taken Out By a Sprinting Red Hartebeest Antelope in South Africa</strong></p>
<p><center><iframe src="http://www.youtube.com/embed/S2oymHHyV1M" frameborder="0" width="560" height="315"></iframe></center></p>
<p style="text-align: center;"><strong>Seagull Steals GoPro Camera and Drops It on a Castle Ledge</strong></p>
<p><center><strong><iframe src="http://www.youtube.com/embed/rIu5B3Fsstg" frameborder="0" width="560" height="315"></iframe></strong></center></p>
<p style="text-align: center;"><strong>Skier Sets Off an Avalanche in the French Alps</strong></p>
<p><center><iframe src="http://www.youtube.com/embed/SwbP9WLX3fY" frameborder="0" width="560" height="315"></iframe></center>&nbsp;</p>
<p>Read more at <strong><a href="http://www.inc.com/magazine/201202/the-gopro-army.html">Inc.</a></strong> &gt;&gt;</p>
<p><em>If you would like to feature your product, service or small business innovation success story on Firmology, please fill out our <strong><a href="http://www.firmology.com/submit-story/">submission form</a></strong>.  </em></p>
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		<title>The Fastest Growing Camera Company in the World Was Started by a California Surfer</title>
		<link>http://www.firmology.com/2012/02/20/the-fastest-growing-camera-company-in-the-world-was-started-by-a-california-surfer/</link>
		<comments>http://www.firmology.com/2012/02/20/the-fastest-growing-camera-company-in-the-world-was-started-by-a-california-surfer/#comments</comments>
		<pubDate>Mon, 20 Feb 2012 15:31:46 +0000</pubDate>
		<dc:creator>Philip Nowak</dc:creator>
				<category><![CDATA[All Stories]]></category>
		<category><![CDATA[Archive Select]]></category>
		<category><![CDATA[Industries]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[GoPro]]></category>
		<category><![CDATA[Nick Woodman]]></category>

		<guid isPermaLink="false">http://www.firmology.com/?p=2545</guid>
		<description><![CDATA[With growth of over 300% and revenue of $250 million in 2011, GoPro is the &#8220;fastest growing company in the world&#8221; according to market research firm IDC. &#160;The best part about the camera company that is the antithesis to Kodak Eastman? &#160;GoPro was started by a surfer from California. CEO Nick Woodman might be a laid-back surfer dude at heart, but he certainly isn&#8217;t lazy. &#160;Frustrated that he couldn&#8217;t easily capture his thrill-seeking passions of surfing,&#160;racecar driving, mountain biking and [...]]]></description>
			<content:encoded><![CDATA[<p>With growth of over 300% and revenue of $250 million in 2011, GoPro is the &#8220;fastest growing company in the world&#8221; according to market research firm IDC. &nbsp;The best part about the camera company that is the antithesis to Kodak Eastman? &nbsp;GoPro was started by a surfer from California.</p>
<p>CEO Nick Woodman might be a laid-back surfer dude at heart, but he certainly isn&#8217;t lazy. &nbsp;Frustrated that he couldn&#8217;t easily capture his thrill-seeking passions of surfing,&nbsp;racecar driving, mountain biking and motorcycle racing on camera, Woodman spent two years working 16 hours days to build a prototype of a wrist strap and camera.</p>
<p>After getting the idea to design and manufacture mounts for its cameras allowing thrill-seekers to point the cameras at themselves, sales exploded landing Woodman and GoPro accounts at Dick&#8217;s Sporting Goods, REI and Best Buy.  GoPro now holds 90% of the wearable camera market and is carried in 10,000 stores including action sports enthusiast shops, REI and Amazon.</p>
<p><center><iframe src="http://www.youtube.com/embed/GUEZCxBcM78" frameborder="0" width="560" height="315"></iframe></center></p>
<p>Read more at <strong><a href="http://www.inc.com/magazine/201202/the-gopro-army.html">Inc.</a></strong> &gt;&gt;</p>
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		<title>10 Powerful iPhone Apps for Your Small Business</title>
		<link>http://www.firmology.com/2012/01/31/10-powerful-iphone-apps-for-your-small-business/</link>
		<comments>http://www.firmology.com/2012/01/31/10-powerful-iphone-apps-for-your-small-business/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 16:28:32 +0000</pubDate>
		<dc:creator>Philip Nowak</dc:creator>
				<category><![CDATA[All Stories]]></category>
		<category><![CDATA[Archive Select]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[iPhone]]></category>

		<guid isPermaLink="false">http://www.firmology.com/?p=2448</guid>
		<description><![CDATA[This guest post is by Kelsey Libert on behalf of Metrofax, the leading provider of Internet faxing. MetroFax provides Internet faxing from email, smartphones, Microsoft Office applications and many other Windows-based programs. There are dozens of apps that would be great for business people. Evernote and Dropbox are great examples, but those are the basics. What are some of the other apps out there that could be beneficial? Keep reading to find out what apps are out there that could [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;" align="center"><em>This guest post is by Kelsey Libert on behalf of Metrofax, the leading provider of Internet faxing.</em><em> <a href="http://www.metrofax.com/">MetroFax</a> provides Internet faxing from email, smartphones, Microsoft Office applications and many other Windows-based programs.</em></p>
<p style="text-align: left;" align="center"><a href="http://www.firmology.com/wp-content/uploads/2012/01/iphone4-firmology-small-business-innovation.jpg"><img class="alignright  wp-image-2454" title="iphone4-firmology-small-business-innovation" src="http://www.firmology.com/wp-content/uploads/2012/01/iphone4-firmology-small-business-innovation-300x191.jpg" alt="" width="240" height="153" /></a>There are dozens of apps that would be great for business people. <a href="http://itunes.apple.com/us/app/evernote/id281796108?mt=8">Evernote</a> and <a href="http://itunes.apple.com/us/app/dropbox/id327630330?mt=8">Dropbox</a> are great examples, but those are the basics. What are some of the other apps out there that could be beneficial? Keep reading to find out what apps are out there that could make your work like a lot easier, more efficient, and more enjoyable.</p>
<p><strong><br />
<a href="http://www.firmology.com/wp-content/uploads/2012/01/for-my-eyes-only-logo_firmology-small-business-app-reviews2.jpg"><img class="alignleft size-full wp-image-2458" title="for-my-eyes-only-logo_firmology-small-business-app-reviews" src="http://www.firmology.com/wp-content/uploads/2012/01/for-my-eyes-only-logo_firmology-small-business-app-reviews2.jpg" alt="" width="175" height="175" /></a>Application: </strong><a href="http://itunes.apple.com/us/app/my-eyes-only-secure-password/id285835523?mt=8">My Eyes Only™ – Secure Password Manager<br />
</a><strong>Price:</strong> Free</p>
<p>Security is a huge aspect of business — it’s always a priority to protect company information. Because of this, you probably have a ton of passwords to remember, and it’s too risky to simply write them down somewhere where some random clown can get a hold of them. Instead, this app lets you store secure passwords using advanced encryption and password protection.</p>
<p>&nbsp;</p>
<p><strong><a href="http://www.firmology.com/wp-content/uploads/2012/01/metrofax-logo-firmology-small-business-app-reviews.jpg"><img class="alignleft size-full wp-image-2463" title="metrofax-logo-firmology-small-business-app-reviews" src="http://www.firmology.com/wp-content/uploads/2012/01/metrofax-logo-firmology-small-business-app-reviews.jpg" alt="" width="175" height="175" /></a>Application: </strong><a href="http://itunes.apple.com/us/app/metrofax-mobile-viewer/id421893907?mt=8">MetroFax Mobile</a> (that&#8217;s us!)<br />
<strong>Price: </strong>Free*</p>
<p>If your company moved past the use of ancient fax machines and instead uses MetroFax, there’s an app that can extend the convenience of their service. You can actually send faxes to a physical fax machine while on the road and receive faxes no matter where you are, so you’re not limited to being in the office anymore. The app even optimizes images taken from your phone’s camera and forms a fax-friendly quality document. Get the Metrofax Mobile app, and you’ll be ready for business while on the go!</p>
<p><strong>*Note:</strong> This free app can be activated through a free service trial available on their website. Try-out this app before signing-up for the paid subscription.</p>
<p>&nbsp;</p>
<p><a href="http://www.firmology.com/wp-content/uploads/2012/01/intuit-online-payroll_firmology-small-business-app-reviews1.jpg"><img class="alignleft size-full wp-image-2466" title="intuit-online-payroll_firmology-small-business-app-reviews" src="http://www.firmology.com/wp-content/uploads/2012/01/intuit-online-payroll_firmology-small-business-app-reviews1.jpg" alt="" width="175" height="175" /></a><strong>Application:</strong> <a href="http://itunes.apple.com/us/app/online-payroll/id398106780?mt=8">Online Payroll<br />
</a><strong>Price: </strong>Free**</p>
<p>That’s right — even a lot of payroll services can be done on-the-go these days. With this app, you can view paychecks from earlier pay periods, access employee information, create paychecks for contractors and employees, and even pay (either by using a paper check or direct deposit).</p>
<p>**<strong>Note: </strong>In order to use this free app, you must have an Intuit Payroll account: Intuit Online Payroll, QuickBooks Online Payroll, Intuit Full Service Payroll, or Intuit Online Payroll for Accounting Professionals. If you do, the app will sync with your account.</p>
<p>&nbsp;</p>
<p style="text-align: left;" align="center"><strong><a href="http://www.firmology.com/wp-content/uploads/2012/01/Genius-Scan-PDF-Scanner-logo_firmology-small-business-app-reviews1.jpg"><img class="alignleft size-full wp-image-2467" title="Genius-Scan-PDF-Scanner-logo_firmology-small-business-app-reviews" src="http://www.firmology.com/wp-content/uploads/2012/01/Genius-Scan-PDF-Scanner-logo_firmology-small-business-app-reviews1.jpg" alt="" width="175" height="175" /></a>Application: </strong><a href="http://itunes.apple.com/us/app/genius-scan-pdf-scanner/id377672876?mt=8">Genius Scan – PDF Scanner<br />
</a><strong>Price:</strong> Free</p>
<p>Ever have that terrible moment in which there’s tons of great information in front of you, but you don’t have your laptop with you, or there’s just not enough time to jot it all down? Genius Scan lets you capture documents with your phone. Why is it better than a camera? It corrects perspective, emails the scanned documents as JPGs, creates PDFs, and allows you to export the PDFs to any app capable of reading them.</p>
<p>&nbsp;</p>
<p><strong><a href="http://www.firmology.com/wp-content/uploads/2012/01/gotomeeting-logo_firmology-small-business-app-reviews.jpg"><img class="alignleft size-full wp-image-2468" title="gotomeeting-logo_firmology-small-business-app-reviews" src="http://www.firmology.com/wp-content/uploads/2012/01/gotomeeting-logo_firmology-small-business-app-reviews.jpg" alt="" width="175" height="175" /></a>Application: </strong><a href="http://itunes.apple.com/us/app/gotomeeting/id424104128?mt=8">GoToMeeting<br />
</a><strong>Price:</strong> Free</p>
<p>Now you don’t even need a computer to join GoToMeetings and view presentations. As long as you’ve got your iPhone 3GS, iPhone 4, or iPhone 4S on hand, as well as signal, you can “attend” a meeting by clicking on your email link and view spreadsheets, reports, presentations, and anything else shared on the presenter’s screen.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><strong><a href="http://www.firmology.com/wp-content/uploads/2012/01/docusign-logo_firmology-small-business-app-reviews.jpg"><img class="alignleft size-full wp-image-2469" title="docusign-logo_firmology-small-business-app-reviews" src="http://www.firmology.com/wp-content/uploads/2012/01/docusign-logo_firmology-small-business-app-reviews.jpg" alt="" width="175" height="175" /></a>Application: </strong><a href="http://itunes.apple.com/us/app/docusign/id388519437?mt=8">DocuSign<br />
</a><strong>Price:</strong> Free***</p>
<p>If DocuSign is a part of your professional life, make it a mobile part of your life! With this app, you can send documents out that need to be signed, track the status of documents, and even sign documents that have been sent to you through your iPhone. Ah, the joys of living in the 21<sup>st</sup> century.</p>
<p><strong>***Note:</strong> The app is free, but a DocuSign account is required. You can link to an existing account, sign up for a paid account, or create a free account that allows you to send 3 envelopes per month.</p>
<p>&nbsp;</p>
<p><strong><a href="http://www.firmology.com/wp-content/uploads/2012/01/pdf-reader-pro-logo_firmology-small-business-app-reviews.jpg"><img class="alignleft size-full wp-image-2470" title="pdf-reader-pro-logo_firmology-small-business-app-reviews" src="http://www.firmology.com/wp-content/uploads/2012/01/pdf-reader-pro-logo_firmology-small-business-app-reviews.jpg" alt="" width="175" height="175" /></a>Application: </strong><a href="http://itunes.apple.com/us/app/pdf-reader-pro/id300298606?mt=8">PDF Reader Pro<br />
</a><strong>Price:</strong> $5.99</p>
<p>There’s already an app on this list for capturing and sending/storing PDFs, but this app fills the role of the next step: reading and marking them up. You can scan and send PDFs, but what makes this app awesome is that you can add annotations like text boxes, sticky notes, arrows, and more.</p>
<p>&nbsp;</p>
<p><strong><a href="http://www.firmology.com/wp-content/uploads/2012/01/google-translate-logo_firmology-small-business-app-reviews.png"><img class="alignleft  wp-image-2471" title="google-translate-logo_firmology-small-business-app-reviews" src="http://www.firmology.com/wp-content/uploads/2012/01/google-translate-logo_firmology-small-business-app-reviews.png" alt="" width="175" height="175" /></a>Application: </strong><a href="http://itunes.apple.com/us/app/google-translate/id414706506?mt=8">Google Translate<br />
</a><strong>Price: </strong>Free</p>
<p>If you ever work internationally or have clients in other countries, this app could be incredibly useful. This app will not only translate text — it’ll also translate words you speak and convert it into text. An <a href="http://www.nytimes.com/2011/12/22/technology/personaltech/some-new-little-treasures-for-the-iphone.html">article in The New York Times</a> included this app on its list of the best iPhone apps of 2011, so it’s not one to overlook!</p>
<p>&nbsp;</p>
<p><strong><a href="http://www.firmology.com/wp-content/uploads/2012/01/ambiance-logo_firmology-small-business-app-reviews.png"><img class="alignleft  wp-image-2472" title="ambiance-logo_firmology-small-business-app-reviews" src="http://www.firmology.com/wp-content/uploads/2012/01/ambiance-logo_firmology-small-business-app-reviews.png" alt="" width="175" height="175" /></a>Application: </strong><a href="http://itunes.apple.com/us/app/ambiance/id285538312?mt=8">Ambiance<br />
</a><strong>Price:</strong> $2.99</p>
<p><a href="http://www.inc.com/ss/iphone-business-apps#8">Inc.com</a> featured Ambiance in a list of iPhone business apps, probably because silent offices aren’t the best work environments. If you’re looking to take nothingness and fill it with soothing sounds, this app is perfect for you. Now you can even record your own sounds to keep in the app!</p>
<p>&nbsp;</p>
<p><strong><a href="http://www.firmology.com/wp-content/uploads/2012/01/gotomypc-logo_firmology-small-business-app-reviews.jpg"><img class="alignleft size-full wp-image-2473" title="gotomypc-logo_firmology-small-business-app-reviews" src="http://www.firmology.com/wp-content/uploads/2012/01/gotomypc-logo_firmology-small-business-app-reviews.jpg" alt="" width="175" height="175" /></a>Application: </strong><a href="http://itunes.apple.com/us/app/gotomypc-remote-desktop/id417742726?mt=8">GoToMyPC (Remote Desktop)<br />
</a><strong>Price: </strong>Free****</p>
<p>With a GoToMyPC subscription, you can get to your computer no matter where you are. This is fantastically convenient for businesspeople who may need information on their computers but can’t exactly sprint back to their offices. Now work can be always accessible, which helps you decrease stress and reduce the hours you spend in the office.</p>
<p>****<strong>Note: </strong>The app is free, but a GoToMyPC subscription is required on the computers you plan to use using the mobile app. You can get the paid version or get the trial for 30 days.</p>
<p>&nbsp;</p>
<p>Countless apps can benefit your professional life, even if it doesn’t seem obvious that they would contribute to efficiency. Sometimes there are mobile tools like these that can help with your daily office processes or simply make your working environment more comforting. The next time you see an app, think about whether it’s possible to apply the app’s capabilities to your work routine, and you might discover more than you would have otherwise!</p>
<p><em>If you would like to feature your product, service or small business innovation success story on Firmology, please fill out our <strong><a href="http://www.firmology.com/submit-story/">submission form</a></strong>.  </em></p>
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		<title>How to Get Your Product on Walmart Shelves</title>
		<link>http://www.firmology.com/2012/01/19/how-to-get-your-innovative-small-business-product-on-walmart-shelves/</link>
		<comments>http://www.firmology.com/2012/01/19/how-to-get-your-innovative-small-business-product-on-walmart-shelves/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 05:30:20 +0000</pubDate>
		<dc:creator>Philip Nowak</dc:creator>
				<category><![CDATA[All Stories]]></category>
		<category><![CDATA[Walmart]]></category>

		<guid isPermaLink="false">http://www.firmology.com/?p=2420</guid>
		<description><![CDATA[Tired of your small business getting crushed by Walmart?  If you can&#8217;t beat &#8216;em, join &#8216;em. @WalmartLabs, Walmart&#8217;s social, mobile and retail eCommerce innovation division, has launched an online contest called Get on the Shelf, where small business owners and entrepreneurs can enter their product for the opportunity to literally get on Walmart shelves. What&#8217;s the prize? Spot on Walmart store shelves Featured placement on Walmart.com Marketing support Advise on scaling up to meet Walmart demand How do you enter? The [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.firmology.com/wp-content/uploads/2012/01/walmart-labs-logo1.png"><img class="alignright size-full wp-image-2430" title="walmart-labs-logo" src="http://www.firmology.com/wp-content/uploads/2012/01/walmart-labs-logo1.png" alt="" width="206" height="45" /></a>Tired of your small business getting crushed by Walmart?  If you can&#8217;t beat &#8216;em, join &#8216;em.</p>
<p><strong><a href="http://www.walmartlabs.com/">@WalmartLabs</a></strong>, Walmart&#8217;s social, mobile and retail eCommerce innovation division, has launched an online contest called <strong><a href="http://www.getontheshelf.com/">Get on the Shelf</a></strong>, where small business owners and entrepreneurs can enter their product for the opportunity to literally get on Walmart shelves.</p>
<p><strong>What&#8217;s the prize?</strong></p>
<ul>
<li>Spot on Walmart store shelves</li>
<li>Featured placement on Walmart.com</li>
<li>Marketing support</li>
<li>Advise on scaling up to meet Walmart demand</li>
</ul>
<p><center><iframe src="http://www.youtube.com/embed/2H6jXFwxSJs" frameborder="0" width="560" height="315"></iframe></center><strong>How do you enter?</strong></p>
<p>The submission process is simple.  All you need to do is fill out the product entry form on <strong><a href="http://www.getontheshelf.com/">Get on the Shelf</a></strong> with your email, company/your name, product name, a short description and link to your YouTube video.</p>
<p><strong>I need a YouTube video?!</strong></p>
<p>YouTube video?  Yep, you heard that right.  The public is voting for their favorite products, so this is a huge opportunity to get free visibility for your creative small business product, even if your product isn&#8217;t one of the three winners.  The best part is that Walmart is accepting videos that you&#8217;ve already used in the past, so if you have an awesome product tour or commercial, you are golden!</p>
<p>If you don&#8217;t have a video, don&#8217;t stress as Firmology has you covered!  Check out how <strong><a title="How Orabrush Used YouTube videos to Land Shelf Space at Wal-Mart" href="http://www.firmology.com/2011/09/26/how-one-small-business-used-youtube-to-land-shelf-space-at-wal-mart/">Orabrush used ridiculously viral YouTube videos to successfully get on Walmart shelves</a></strong>.</p>
<p>Don&#8217;t forget to tell us what your innovative product is in the comments below and leave a link to your video, so we can see your &#8220;winning&#8221; product in action.</p>
<p>-To contact the writer on this story: Philip Nowak in Chicago at philip.nowak@firmology.com.</p>
<p><em>If you would like to feature your product, service or small business innovation success story on <strong><a href="http://www.firmology.com/">Firmology</a></strong>, please fill out our <strong><a href="http://www.firmology.com/submit-story/">submission form</a></strong>.</em></p>
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		<title>What Kind of Entrepreneur Are You? [INFOGRAPHIC]</title>
		<link>http://www.firmology.com/2012/01/17/what-kind-of-entrepreneur-are-you-infographic/</link>
		<comments>http://www.firmology.com/2012/01/17/what-kind-of-entrepreneur-are-you-infographic/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 02:16:21 +0000</pubDate>
		<dc:creator>Philip Nowak</dc:creator>
				<category><![CDATA[All Stories]]></category>
		<category><![CDATA[Archive Select]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Infographic]]></category>

		<guid isPermaLink="false">http://www.firmology.com/?p=2409</guid>
		<description><![CDATA[BizSugar, the small business news sharing and discovery site, published a fun infographic on entrepreneurs and their startup management style. BizSugar&#8217;s infographic celebrates the entrepreneur and their contributions to the global economy.  In 2005, entrepreneurs contributed 9.9 billion hours of uncompensated time to launch their businesses.  Think that&#8217;s a waste?  Think again.  Between 1977 and 2005, startups contributed an average of 3 million jobs per year, while existing firms lost 1 million jobs per year. Three key points we found [...]]]></description>
			<content:encoded><![CDATA[<p><strong><a href="http://www.bizsugar.com/">BizSugar</a></strong>, the small business news sharing and discovery site, published a fun <strong><a href="http://www.bizsugar.com/blog/2011/10/13/entrepreneur-statistics-and-styles-infographic/">infographic on entrepreneurs and their startup management style</a></strong>.</p>
<p>BizSugar&#8217;s infographic celebrates the entrepreneur and their contributions to the global economy.  In 2005, entrepreneurs contributed 9.9 billion hours of uncompensated time to launch their businesses.  Think that&#8217;s a waste?  Think again.  Between 1977 and 2005, startups contributed an average of 3 million jobs per year, while existing firms lost 1 million jobs per year.</p>
<p>Three key points we found interesting:</p>
<ul>
<li>110 million people between the ages of 18 and 64, from only 59 countries studied, were in the process of starting their own business</li>
<li>65% of startup entrepreneurs did not obtain a 4-year college degree</li>
<li>86% of startup entrepreneurs create their business not out of economic necessity, but for freedom of time, potential for greater wealth and respect</li>
</ul>
<div>The infographic also has several fun personas to choose from to best describe your startup management style.  While you may not fit one style exactly, you can probably relate to a bit of each one whether the Pajamapreneur, the Work at Home Mom or the Unwashed Brainiac.</div>
<div></div>
<div><a href="http://www.firmology.com/wp-content/uploads/2012/01/entrepreneurs-and-startups-infographic-firmology-small-business-news.jpg"><img class="alignnone  wp-image-2413" title="entrepreneurs-and-startups-infographic-firmology-small-business-news" src="http://www.firmology.com/wp-content/uploads/2012/01/entrepreneurs-and-startups-infographic-firmology-small-business-news.jpg" alt="" width="600" height="2492" /></a></div>
<div></div>
<div>The three that best describe my startup management style for my two small business startups, <strong><a href="http://www.firmology.com/">Firmology</a></strong> and <strong><a href="http://reviews.firmology.com/">Firmology Reviews</a></strong>:</div>
<div>
<ul>
<li>The Technophile: I run my businesses on several gadgets, laptops and the cloud (Internet).</li>
<li>The Pajamapreneur: I work on my startups at night after work and on the weekends.</li>
<li>The Schmoozer: I love connecting with small business owners and entrepreneurs on Twitter, LinkedIn or in-person.</li>
</ul>
</div>
<p>What kind of startup entrepreneur are you? If you don&#8217;t see one that fits, tell us your startup management style in the comments below.</p>
<p>-To contact the writer on this story: Philip Nowak in Chicago at philip.nowak@firmology.com.</p>
<p><em>If you would like to feature your product, service or small business innovation success story on <strong><a href="http://www.firmology.com/">Firmology</a></strong>, please fill out our <strong><a href="http://www.firmology.com/submit-story/">submission form</a></strong>.</em></p>
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		<title>Small Business Resources You May Have Missed This Past Week on Firmology November 27, 2011</title>
		<link>http://www.firmology.com/2011/11/27/small-business-resources-you-may-have-missed-this-past-week-on-firmology-november-27-2011/</link>
		<comments>http://www.firmology.com/2011/11/27/small-business-resources-you-may-have-missed-this-past-week-on-firmology-november-27-2011/#comments</comments>
		<pubDate>Sun, 27 Nov 2011 13:06:26 +0000</pubDate>
		<dc:creator>Philip Nowak</dc:creator>
				<category><![CDATA[All Stories]]></category>
		<category><![CDATA[Digest]]></category>
		<category><![CDATA[Firmology Digest]]></category>

		<guid isPermaLink="false">http://www.firmology.com/2011/11/27/small-business-resources-you-may-have-missed-this-past-week-on-firmology-november-27-2011/</guid>
		<description><![CDATA[Get Firmology on Your Amazon Kindle Great news!  You can now get Firmology on your Amazon Kindle.  Whether by Kindle, email, RSS feed or the Firmology.com homepage, our goal is to deliver Firmology content anyway you want to receive it, so making Firmology available on the Kindle was an easy decision. Firmology content will be available on the following Amazon Kindle devices: Kindle, Kindle Touch, Kindle Keyboard, Kindle DX, Kindle (1st Generation) and Kindle (2nd Generation).  Firmology isn’t available on the Kindle Fire yet, but we’re sure [...]]]></description>
			<content:encoded><![CDATA[<ul class="scrd_digest">
<li><a href="http://www.firmology.com/wp-content/uploads/2011/11/innovation10.jpg"><img class="size-full wp-image-2392 alignright" title="innovation10" src="http://www.firmology.com/wp-content/uploads/2011/11/innovation10.jpg" alt="" width="252" height="252" /></a><a href="http://www.firmology.com/2011/11/26/get-firmology-on-your-amazon-kindle/" rel="external">Get Firmology on Your Amazon Kindle</a>
<div>Great news!  You can now get Firmology on your Amazon Kindle.  Whether by Kindle, email, RSS feed or the Firmology.com homepage, our goal is to deliver Firmology content anyway you want to receive it, so making Firmology available on the Kindle was an easy decision. Firmology content will be available on the following Amazon Kindle devices: Kindle, Kindle Touch, Kindle Keyboard, Kindle DX, Kindle (1st Generation) and Kindle (2nd Generation).  Firmology isn’t available on the Kindle Fire yet, but we’re sure that Amazon will activate our site [...]</div>
</li>
<li><a href="http://www.firmology.com/2011/11/24/10-black-friday-gadget-deals-for-small-business-owners/" rel="external">10 Black Friday Gadget Deals for Small Business Owners</a>
<div>Now that Thanksgiving dinner is over, you’re probably sitting on your couch planning your Black Friday shopping list while watching football or the Lady Gaga Thanksgiving special.  Besides gifts for your loved ones, don’t overlook all the amazing deals available out there for your small business. Here are 10 Black Friday Gadget Deals for Small Business Owners to help you get your business shopping list started: Smartphones 1) $.01 smartphones at Amazon including the brand new Motorola Droid Razr, Samsung Galaxy S [...]</div>
</li>
<li><a href="http://www.firmology.com/2011/11/23/firmologys-ultimate-last-minute-guide-to-small-business-saturday-2011/" rel="external">Firmology’s Ultimate Last-Minute Guide to Small Business Saturday 2011</a>
<div>We’re just a few days away from Small Business Saturday, the shopping holiday between Black Friday and Cyber Monday, that was created by American Express to encourage shoppers to support small businesses in their communities. From $100 in Free Facebook Ads to 10,000 Small Businesses to $1 Million to Shoppers on November 1st to Support Small Businesses, American Express has really ramped up their efforts and built several strategic partnerships for the second annual Small Business Saturday (By the way, this [...]</div>
</li>
<li><a href="http://www.firmology.com/2011/11/22/amazon-selling-all-non-iphone-smartphones-for-01-including-motorola-droid-razr/" rel="external">Amazon Selling All Non-iPhone Smartphones for $.01 Including Motorola Droid Razr</a>
<div>If you haven’t heard already, Amazon has declared war against Apple by having a MONSTER Penny-pincher sale on all non-iPhone smartphones thru November 28, 2011.  That’s right.  $.01 for a brand new smartphone including the Droid Razr, which retails at $799.99 without a contract and $299.99 with a 2 year contract at Verizon Wireless.  Did we mention the FREE two-day shipping? If you’re in the market to buy a new smartphone or your first smartphone, there’s no better time to [...]</div>
</li>
<li><a href="http://www.firmology.com/2011/11/21/7-cloud-based-web-applications-for-small-business/">7 Cloud-based Web Applications Every Small Business Owner Should Use</a>
<div>Although we mainly focus on cloud-based web applications for small business here on Firmology, sometimes it’s best to hear it straight from another small business owner. inDinero, the Silicon Valley-based financial dashboard for small businesses, wrote a nice blog post about the 7 cloud-based web apps that power their tech startup. [...]</div>
</li>
</ul>
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		<title>Get Firmology on Your Amazon Kindle</title>
		<link>http://www.firmology.com/2011/11/26/get-firmology-on-your-amazon-kindle/</link>
		<comments>http://www.firmology.com/2011/11/26/get-firmology-on-your-amazon-kindle/#comments</comments>
		<pubDate>Sat, 26 Nov 2011 21:34:43 +0000</pubDate>
		<dc:creator>Philip Nowak</dc:creator>
				<category><![CDATA[All Stories]]></category>
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		<category><![CDATA[kindle]]></category>

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		<description><![CDATA[Great news!  You can now get Firmology on your Amazon Kindle.  Whether by Kindle, email, RSS feed or the Firmology.com homepage, our goal is to deliver Firmology content anyway you want to receive it, so making Firmology available on the Kindle was an easy decision. Firmology content will be available on the following Amazon Kindle devices: Kindle, Kindle Touch, Kindle Keyboard, Kindle DX, Kindle (1st Generation) and Kindle (2nd Generation).  Firmology isn&#8217;t available on the Kindle Fire yet, but we&#8217;re sure that Amazon will activate our site [...]]]></description>
			<content:encoded><![CDATA[<p>Great news!  You can now <strong><a href="http://www.amazon.com/Firmology/dp/B0062E52AG/ref=sr_1_2?ie=UTF8&amp;qid=1322334272&amp;sr=8-2">get Firmology on your Amazon Kindle</a></strong>.  Whether by <strong><a href="http://www.amazon.com/Firmology/dp/B0062E52AG/ref=sr_1_2?ie=UTF8&amp;qid=1322334272&amp;sr=8-2">Kindle</a></strong>, <strong><a href="http://firmology.us1.list-manage1.com/subscribe?u=c781692b1ba48820db3a032d3&amp;id=0c727ae9ed">email</a></strong>, <strong><a href="http://feeds.feedburner.com/firmology">RSS feed</a></strong> or the <strong><a href="http://www.firmology.com/">Firmology.com</a></strong> homepage, our goal is to deliver Firmology content anyway you want to receive it, so making <strong><a href="http://www.amazon.com/Firmology/dp/B0062E52AG/ref=sr_1_2?ie=UTF8&amp;qid=1322334272&amp;sr=8-2">Firmology available on the Kindle</a></strong> was an easy decision.</p>
<p><img class="size-full wp-image-2374 alignnone" style="border-style: initial; border-color: initial;" title="subscribe_to_firmology_on_amazon_kindle" src="http://www.firmology.com/wp-content/uploads/2011/11/subscribe_to_firmology_on_amazon_kindle3.png" alt="" width="272" height="347" /></p>
<p><strong><a href="http://www.amazon.com/Firmology/dp/B0062E52AG/ref=sr_1_2?ie=UTF8&amp;qid=1322334272&amp;sr=8-2">Firmology content</a></strong> will be available on the following Amazon Kindle devices: <strong><a href="http://www.amazon.com/gp/product/B0051QVESA/ref=con_dp_avail_kin">Kindle</a></strong>, <strong><a href="http://www.amazon.com/gp/product/B005890G8Y/ref=con_dp_avail_kint_w">Kindle Touch</a></strong>, <strong><a href="http://www.amazon.com/gp/product/B002Y27P3M/ref=con_dp_avail_kink_w">Kindle Keyboard</a></strong>, <strong><a href="http://www.amazon.com/gp/product/B002GYWHSQ/ref=con_dp_avail_kindx">Kindle DX</a></strong>, <strong><a href="http://www.amazon.com/gp/product/B000FI73MA/ref=con_dp_avail_kin1">Kindle (1st Generation)</a></strong> and <strong><a href="http://www.amazon.com/gp/product/B0015T963C/ref=con_dp_avail_kin2">Kindle (2nd Generation)</a></strong>.  Firmology isn&#8217;t available on the <strong><a href="http://www.amazon.com/gp/product/B0051VVOB2/ref=famstripe_kf">Kindle Fire yet</a></strong>, but we&#8217;re sure that Amazon will activate our site on that device in the near future.</p>
<p style="text-align: center;"><a href="http://www.firmology.com/wp-content/uploads/2011/11/firmology_on_amazon_kindle_preview31.png"><img class="size-full wp-image-2375 aligncenter" title="firmology_on_amazon_kindle_preview3" src="http://www.firmology.com/wp-content/uploads/2011/11/firmology_on_amazon_kindle_preview31.png" alt="" width="520" height="322" /></a></p>
<p style="text-align: left;">As you can see in the screenshots above, <strong><a href="http://www.amazon.com/Firmology/dp/B0062E52AG/ref=sr_1_2?ie=UTF8&amp;qid=1322334272&amp;sr=8-2">Firmology content is delivered to your Kindle</a></strong> just like any other book, newspaper or magazine.  You can select an article in the table of contents or start flipping pages to read each article in chronological order starting with the most recent post.  The best part is that Kindle blogs give you full text content and images, and are fully downloaded on your Kindle so you can read them even when you&#8217;re not wirelessly connected.</p>
<p style="text-align: center;"><img class="size-full wp-image-2364 aligncenter" style="border-width: 1px; border-color: black; border-style: solid;" title="firmology_on_amazon_kindle_homepage_preview" src="http://www.firmology.com/wp-content/uploads/2011/11/firmology_on_amazon_kindle_homepage_preview1.png" alt="" width="550" height="482" /></p>
<p style="text-align: left;">The <strong><a href="http://www.amazon.com/Firmology/dp/B0062E52AG/ref=sr_1_2?ie=UTF8&amp;qid=1322334272&amp;sr=8-2">Firmology subscription</a></strong> comes with a risk-free 14-day free trial and is auto-delivered to your Kindle.  After the trial ends, the monthly subscription price is $0.99 per month, which we have no control over and is automatically set by Amazon.  That&#8217;s just 3 cents per day, a fraction of the sales tax on your daily cup of coffee.  If you like to read blogs, magazines and newspapers on your Kindle, we hope you&#8217;ll consider <strong><a href="http://www.amazon.com/Firmology/dp/B0062E52AG/ref=sr_1_2?ie=UTF8&amp;qid=1322334272&amp;sr=8-2">subscribing to Firmology</a></strong>.</p>
<p><strong><a href="http://www.amazon.com/Firmology/dp/B0062E52AG/ref=sr_1_2?ie=UTF8&amp;qid=1322334272&amp;sr=8-2">Subscribe to Firmology on the Amazon Kindle now</a></strong> or click on the <strong><a href="http://www.amazon.com/Firmology/dp/B0062E52AG/ref=sr_1_2?ie=UTF8&amp;qid=1322334272&amp;sr=8-2">Get Firmology on Your Kindle</a></strong> widget in the right sidebar.</p>
<p>-To contact the writer on this story: Philip Nowak in Chicago at philip.nowak@firmology.com.</p>
<p><em>If you would like to feature your product, service or small business innovation success story on Firmology, please fill out our <strong><a href="http://www.firmology.com/submit-story/">submission form</a></strong>. </em></p>
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		<title>10 Black Friday Gadget Deals for Small Business Owners</title>
		<link>http://www.firmology.com/2011/11/24/10-black-friday-gadget-deals-for-small-business-owners/</link>
		<comments>http://www.firmology.com/2011/11/24/10-black-friday-gadget-deals-for-small-business-owners/#comments</comments>
		<pubDate>Fri, 25 Nov 2011 03:13:59 +0000</pubDate>
		<dc:creator>Philip Nowak</dc:creator>
				<category><![CDATA[All Stories]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Black Friday]]></category>
		<category><![CDATA[Cyber Monday]]></category>
		<category><![CDATA[gadgets]]></category>

		<guid isPermaLink="false">http://www.firmology.com/?p=2331</guid>
		<description><![CDATA[Now that Thanksgiving dinner is over, you&#8217;re probably sitting on your couch planning your Black Friday shopping list while watching football or the Lady Gaga Thanksgiving special.  Besides gifts for your loved ones, don&#8217;t overlook all the amazing deals available out there for your small business. Here are 10 Black Friday Gadget Deals for Small Business Owners to help you get your business shopping list started: Smartphones 1) $.01 smartphones at Amazon including the brand new Motorola Droid Razr, Samsung Galaxy S [...]]]></description>
			<content:encoded><![CDATA[<p>Now that Thanksgiving dinner is over, you&#8217;re probably sitting on your couch planning your Black Friday shopping list while watching football or the <strong><a href="http://mashable.com/2011/11/24/a-very-gaga-thanksgiving-lady-gaga-abc/#view_as_one_page-gallery_box1363">Lady Gaga Thanksgiving special</a>. </strong> Besides gifts for your loved ones, don&#8217;t overlook all the amazing deals available out there for your small business.</p>
<p>Here are <strong><a href="http://www.firmology.com/2011/11/24/10-black-friday-gadget-deals-for-small-business-owners/">10 Black Friday Gadget Deals for Small Business Owners</a></strong> to help you get your business shopping list started:</p>
<h3><span style="text-decoration: underline;"><strong>Smartphones</strong></span></h3>
<p><a href="http://www.firmology.com/wp-content/uploads/2011/11/smartphones.png"><img class="alignnone size-full wp-image-2281" title="smartphones" src="http://www.firmology.com/wp-content/uploads/2011/11/smartphones.png" alt="" width="489" height="278" /></a></p>
<p>1) <strong><a href="http://www.firmology.com/2011/11/22/amazon-selling-all-non-iphone-smartphones-for-01-including-motorola-droid-razr/">$.01 smartphones at Amazon</a></strong> including the brand new Motorola Droid Razr, Samsung Galaxy S II and Blackberry Torch</p>
<p><span class="Apple-style-span" style="font-size: 13px; font-weight: normal;">2) <strong><a href="http://www.att.com/shop/special-offers/">AT&amp;T has several smartphones for $.01</a></strong> or even free with a two-year contract.</span></p>
<h3><span style="text-decoration: underline;"><strong>Computers/Tablets</strong></span></h3>
<p><img src="http://store.storeimages.cdn-apple.com/2108/store.apple.com/Catalog/US/Images/macbook-air/img/product-air-11in.jpg" alt="Product Image" /><img src="http://store.storeimages.cdn-apple.com/2108/store.apple.com/Catalog/regional/amr/imac/img/product-imac-215in.jpg" alt="Product Image" /><img src="http://store.storeimages.cdn-apple.com/2108/store.apple.com/Catalog/regional/amr/macbookpro/img/022411/step1-shelf-macbookpro-17-022411.png" alt="Product Image" /></p>
<p>3) <strong><a href="http://store.apple.com/us/browse/holiday/shopping_event?aid=www-HomePage-BlackFriday-Teaser">$101 off Apple MacBook Airs, Pros and iMacs</a></strong>; Example deal: the 11 inch MacBook Air will be $898, normally $999.</p>
<p><img src="http://store.storeimages.cdn-apple.com/2108/as-images.apple.com/is/image/AppleInc/ipad2-black?wid=150&amp;hei=195&amp;fmt=png-alpha&amp;qlt=95" alt="" /><img src="http://store.storeimages.cdn-apple.com/2108/as-images.apple.com/is/image/AppleInc/ipad2-white?wid=150&amp;hei=195&amp;fmt=png-alpha&amp;qlt=95" alt="" /></p>
<p>4) <strong><a href="http://store.apple.com/us/browse/holiday/shopping_event?aid=www-HomePage-BlackFriday-Teaser">$61 off Apple iPads</a></strong></p>
<h3><span style="text-decoration: underline;"><strong>Printers</strong></span></h3>
<p><img src="http://s7d5.scene7.com/is/image/Staples/s0391535_sc7?$sku$" alt="HP Photosmart Plus e-All-in-One Printer" /></p>
<p>5) <strong><a href="http://www.staples.com/HP-Photosmart-Plus-e-All-in-One-Printer/product_894751">HP Photosmart wireless all-in-one printer</a></strong> for $49.90, regularly $149.98.</p>
<p><img src="http://s7d5.scene7.com/is/image/Staples/s0404893_sc7?$sku$" alt="HP Photosmart Premium Fax e-All-in-One Printer" /></p>
<p>6) <strong><a href="http://www.staples.com/HP-Photosmart-Premium-Fax-e-All-in-One-Printer/product_887519">HP Photosmart wireless all-in-one printer + fax</a></strong> for $99.90, regularly $299.98.</p>
<h3><span style="text-decoration: underline;"><strong>Accessories and Peripherals</strong></span></h3>
<p><img src="http://www.officemax.com/catalog/images/209x186/22405185i_01.jpg" alt="Kingston 8GB DataTraveler 101 G2 USB Flash Drive" /></p>
<p>7) <strong><a href="http://www.officemax.com/technology/drives-memory-storage/hard-drives-usb-drives/usb-flash-drives/product-prod3270166?history=7jcactrq|prodPage~15^freeText~canned+bfkingston^paramValue~true^refine~1^region~1^param~return_skus^return_skus~Y">8GB USB flash drive</a></strong> for $7.99, regularly $29.99</p>
<p><img src="http://www.officemax.com/catalog/images/209x186/22384545i_01.jpg" alt="Epson EX3200 Multimedia Projector" /></p>
<p>8) <strong><a href="http://www.officemax.com/technology/projectors-accessories/multimedia-projectors/product-prod3170270?cm_re=homepage-_-blackfridayALT-_-technology&amp;cm_sp=homepageALT-_-save150dol-_-projectors-ex3200">Epson Projector</a></strong> for $299.99, regularly $449.99</p>
<h3><span style="text-decoration: underline;"><strong>Wireless Internet</strong></span></h3>
<p>&nbsp;</p>
<p><a href="http://www.firmology.com/wp-content/uploads/2011/11/vw_wifi.png"><img class="alignnone size-full wp-image-2340" title="vw_wifi" src="http://www.firmology.com/wp-content/uploads/2011/11/vw_wifi.png" alt="" width="248" height="158" /></a></p>
<p>9) <strong><a href="http://www.verizonwireless.com/b2c/store/controller?&amp;item=phoneFirst&amp;action=viewPhoneDetail&amp;selectedPhoneId=5633&amp;deviceCategoryId=1&amp;CID=ILC-HOL2011-BF">Verizon Wireless 4G LTE mobile hotspot</a></strong> for $29.99, regularly $79.99 with two-year contract</p>
<p><a href="http://www.firmology.com/wp-content/uploads/2011/11/vw_b.png"><img class="alignnone size-full wp-image-2341" title="vw_b" src="http://www.firmology.com/wp-content/uploads/2011/11/vw_b.png" alt="" width="101" height="242" /></a></p>
<p>10) <strong><a href="http://www.verizonwireless.com/b2c/store/controller?item=phoneFirst&amp;action=viewPhoneDetail&amp;selectedPhoneId=5632&amp;deviceCategoryId=1&amp;CID=ILC-HOL2011-BF">FREE Verizon Wireless 4G LTE USB modem</a></strong>, regularly $50.00 with two-year contract</p>
<p>&nbsp;</p>
<p><strong>There are thousands of deals out there this weekend.  Tell us what you snagged and share your favorite Black Friday small business deals in the comments below!</strong></p>
<p>-To contact the writer on this story: Philip Nowak in Chicago at philip.nowak@firmology.com.</p>
<p><em>If you would like to feature your product, service or small business innovation success story on Firmology, please fill out our <strong><a href="http://www.firmology.com/submit-story/">submission form</a></strong>. </em></p>
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		<title>Firmology’s Ultimate Last-Minute Guide to Small Business Saturday 2011</title>
		<link>http://www.firmology.com/2011/11/23/firmologys-ultimate-last-minute-guide-to-small-business-saturday-2011/</link>
		<comments>http://www.firmology.com/2011/11/23/firmologys-ultimate-last-minute-guide-to-small-business-saturday-2011/#comments</comments>
		<pubDate>Thu, 24 Nov 2011 02:44:34 +0000</pubDate>
		<dc:creator>Philip Nowak</dc:creator>
				<category><![CDATA[All Stories]]></category>
		<category><![CDATA[Customer Centric]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[American Express]]></category>
		<category><![CDATA[Black Friday]]></category>
		<category><![CDATA[Cyber Monday]]></category>
		<category><![CDATA[Small Business Saturday]]></category>

		<guid isPermaLink="false">http://www.firmology.com/?p=2233</guid>
		<description><![CDATA[We&#8217;re just a few days away from Small Business Saturday, the shopping holiday between Black Friday and Cyber Monday, that was created by American Express to encourage shoppers to support small businesses in their communities. From $100 in Free Facebook Ads to 10,000 Small Businesses to $1 Million to Shoppers on November 1st to Support Small Businesses, American Express has really ramped up their efforts and built several strategic partnerships for the second annual Small Business Saturday (By the way, this [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.firmology.com/wp-content/uploads/2011/10/shop_small.png"><img class="size-full wp-image-2173 alignright" title="shop_small" src="http://www.firmology.com/wp-content/uploads/2011/10/shop_small.png" alt="" width="180" height="150" /></a>We&#8217;re just a few days away from <strong><a href="http://en.wikipedia.org/wiki/Small_Business_Saturday">Small Business Saturday</a></strong>, the shopping holiday between Black Friday and Cyber Monday, that was created by American Express to encourage shoppers to support small businesses in their communities.</p>
<p>From <strong><a href="http://www.firmology.com/2011/11/01/american-express-is-giving-away-100-in-free-facebook-ads-to-10000-small-businesses/">$100 in Free Facebook Ads to 10,000 Small Businesses</a></strong> to <strong><a href="http://www.firmology.com/2011/10/31/fedex-and-amex-giving-away-1-million-to-shoppers-on-november-1st-to-support-small-businesses/">$1 Million to Shoppers on November 1st to Support Small Businesses</a></strong>, American Express has really ramped up their efforts and built several strategic partnerships for the second annual Small Business Saturday (By the way, this is an excellent example of <strong><a href="http://redcouch.typepad.com/weblog/2009/09/ok-its-lethal-generosity-but-im-going-to-need-your-help.html">lethal generosity</a></strong>).</p>
<p><center><iframe src="http://www.youtube.com/embed/wBJJUWt47rk" frameborder="0" width="560" height="315"></iframe></center><br />
If you&#8217;d like for your small business to get involved, you&#8217;ve come to the right place with <strong><a href="http://www.firmology.com/2011/11/23/firmologys-ultimate-last-minute-guide-to-small-business-saturday-2011/">Firmology&#8217;s Last-Minute Guide to Small Business Saturday 2011</a></strong>.  After all, you might as well have the entire family help out with the family business instead of having them black out on the couch from a Thanksgiving dinner food coma.</p>
<p>Without further adieu, here&#8217;s <strong><a href="http://www.firmology.com/2011/11/23/firmologys-ultimate-last-minute-guide-to-small-business-saturday-2011/">Firmology&#8217;s Last-Minute Guide to Small Business Saturday 2011</a></strong> (Don&#8217;t see a link? Click on the category title.)</p>
<h3><span style="text-decoration: underline;"><strong>Promote Your Business</strong></span></h3>
<p>One of the best things about Small Business Saturday are all the free resources that small business owners have available to them.  American Express did an admirable job making every step as easy as possible, thus eliminating any excuse an owner might have about participating.  Besides shoppers being able to <strong><a href="https://sync.americanexpress.com/sbs2011">receive a $25 statement credit for registering and using their American Express card at a small business</a></strong>, one of our favorite resources are the free marketing materials featured below.</p>
<h4><strong>In-store Signage</strong></h4>
<p><strong><a href="https://apps.facebook.com/sbsmerchant/Default.aspx?p=GetSignage&amp;pageId=167641889920409&amp;like=true">Posters (8.5&#215;11 or 11&#215;17)</a></strong>: Print out Small Business Saturday posters for your storefront windows and walls.</p>
<p><img class="aligncenter" style="border-width: 1px; border-color: black; border-style: solid;" src="https://sbsmerchant.bnservers.com/cdn/Assets/Images/App/POP_8.5x11_gen.jpg" alt="" width="256" height="331" /></p>
<h4><strong>E-marketing Materials</strong></h4>
<p><strong><a href="https://apps.facebook.com/sbsmerchant/Default.aspx?p=GetSignage&amp;pageId=167641889920409&amp;like=true">Shop Small Badge</a></strong>: Place the Small Business Saturday badge on your Facebook page, website, company blog or email signature.</p>
<p><img class="aligncenter" src="https://sbsmerchant.bnservers.com/cdn/Assets/Images/App/app_previews_badge.png" alt="" /></p>
<p><strong><a href="https://apps.facebook.com/sbsmerchant/Default.aspx?p=GetSignage&amp;pageId=167641889920409&amp;like=true">Email Template</a></strong>: Speaking of email, AmEx even created email templates to send out to your customer list for those at a loss of words.</p>
<p><img class="aligncenter" style="border-width: 1px; border-color: black; border-style: solid;" src="https://sbsmerchant.bnservers.com/cdn/Assets/Images/App/app_previews_email.jpg" alt="" width="249" height="331" /></p>
<p><strong><a href="https://apps.facebook.com/sbsmerchant/Default.aspx?p=GetSignage&amp;pageId=167641889920409&amp;like=true">Facebook Posts</a></strong>: Still at a loss of words?  Try one of their pre-written Facebook posts.</p>
<p><img class="aligncenter" style="border-width: 1px; border-color: black; border-style: solid;" src="https://sbsmerchant.bnservers.com/cdn/Assets/Images/App/app_previews_fb.png" alt="" width="250" height="190" /></p>
<p><strong><a href="https://apps.facebook.com/sbsmerchant/Default.aspx?p=GetSignage&amp;pageId=167641889920409&amp;like=true">Tweets</a></strong>: At 140 characters, you should be able to come up with something to tweet.  If not, don&#8217;t worry as they have this covered for you as well!</p>
<p><img class="aligncenter" style="border-width: 1px; border-color: black; border-style: solid;" src="https://sbsmerchant.bnservers.com/cdn/Assets/Images/App/app_previews_twitter.png" alt="" width="270" height="276" /></p>
<h3><span style="text-decoration: underline;"><strong>Create an Offer</strong></span></h3>
<p><strong><a href="https://www.facebook.com/SmallBusinessSaturday?sk=app_214385065292578">Share an Offer</a></strong>: If you need offer ideas, check out what other small businesses nationwide are doing.  If you&#8217;d like to share the offer you&#8217;re running for your customers, leave a Facebook comment.</p>
<p><strong><a href="https://gosocial.americanexpress.com/info/">Create an Offer</a></strong>: Intimidated by the prospect of running and redeeming a deal on a popular social network?  AmEx has that covered with <strong><a href="https://gosocial.americanexpress.com/info/">Go Social</a></strong>, their beta social media offer platform.  Register, connect your social networks to the platform and create an offer.  AmEx guides you through each step of the process and eliminates the hassle of offer redemption by automatically crediting customers on their statement.</p>
<h3><span style="text-decoration: underline;"><strong>Rally Your Customers</strong></span></h3>
<p><strong><a href="https://apps.facebook.com/sbsmerchant/Default.aspx?p=CreatePage&amp;extlink=us-Facebook-OPEN-SmallBusinessSaturday-merchantphase2-AfterLike-CreateAPage&amp;pageId=167641889920409">Create a Facebook Page</a></strong>: Don&#8217;t have a Facebook business page yet?  Here&#8217;s a<strong> <a href="https://apps.facebook.com/sbsmerchant/Default.aspx?p=CreatePage&amp;extlink=us-Facebook-OPEN-SmallBusinessSaturday-merchantphase2-AfterLike-CreateAPage&amp;pageId=167641889920409">step-by-step guide to creating a business page for your small business</a></strong>.</p>
<p><strong><a href="http://www.youtube.com/mybusinessstory?extlink=us-Facebook-OPEN-SmallBusinessSaturday-merchantphase2-YourBusinessStory-TellYourStory">Create a YouTube Video</a></strong>: Since you have your entire family over for Thanksgiving dinner, someone is bound to have a video camera.  Take a break from entertaining and film a quick video with your family members telling your customers about the family business.  Your customers will appreciate the authenticity and personal connection.</p>
<p>AmEx partnered with <strong><a href="http://www.youtube.com/">YouTube</a></strong> to create a step-by-step guide to filming, uploading and editing <strong><a href="http://www.youtube.com/mybusinessstory?extlink=us-Facebook-OPEN-SmallBusinessSaturday-merchantphase2-YourBusinessStory-TellYourStory">your business story</a></strong>.  Don&#8217;t be shy and don&#8217;t worry about video quality.  Hundreds of small business owners across the country have already uploaded their videos to the <strong><a href="http://www.youtube.com/MyBusinessStory/?x=/gallery">small business gallery</a></strong>.</p>
<p><center><iframe src="http://www.youtube.com/embed/2khgMZVR87s" frameborder="0" width="560" height="315"></iframe></center><strong><a href="http://www.yourbuzz.com/linkedin?intlink=us-ybfuel-FacebookSBSMerchant&amp;cid=YBZ23003&amp;extlink=us-Facebook-OPEN-SmallBusinessSaturday-merchantphase2-AfterLike-GetYourBuzz"><br />
Get YourBuzz and $100 in LinkedIn Ad Credits</a>: </strong>Exhausted by constantly logging in and keeping track of all of your social media accounts?  Sign up for AmEx&#8217;s <strong><a href="http://www.yourbuzz.com/linkedin?intlink=us-ybfuel-FacebookSBSMerchant&amp;cid=YBZ23003&amp;extlink=us-Facebook-OPEN-SmallBusinessSaturday-merchantphase2-AfterLike-GetYourBuzz">YourBuzz</a></strong> social media management platform that let&#8217;s you respond to customers online, identify influencers, manage 10 social networking accounts including: Facebook, Foursquare, Twitter, Yelp and LinkedIn.  Speaking of LinkedIn, sign up free for YourBuzz now and get $100 in LinkedIn Advertising credits.</p>
<p><strong><a href="http://www.smallbusinesssaturday.com/getfollowed/"> Get a Twitter Follow Button</a></strong>: Wondering how to install a Twitter follow button on your small business website or blog. Wonder no more with <strong><a href="http://www.smallbusinesssaturday.com/getfollowed/">AmEx&#8217;s step-by-step guide (notice the recurring theme here?) to creating a Twitter follow button</a>.  </strong></p>
<p><strong>Bonus</strong>: if you&#8217;d like to return the favor to AmEx for all of their great resources, they give you the option to show the nifty message below to each of your new followers in support of @ShopSmall and Small Business Saturday.</p>
<p><img class="aligncenter" src="http://www.smallbusinesssaturday.com/getfollowed/images/follow_shopsmall_example.png" alt="Follow Shop Small Example" /></p>
<p><strong>Bonus Bonus</strong>: If you liked <strong><a href="http://www.firmology.com/2011/11/23/firmologys-ultimate-last-minute-guide-to-small-business-saturday-2011/">Firmology&#8217;s Ultimate Last-Minute Guide to Small Business Saturday 2011</a></strong>,</p>
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<p>Thank you, Happy Thanksgiving and have a very Merry Small Business Saturday!</p>
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<p><strong>Tell us what your small business is doing for Small Business Saturday, Black Friday or Cyber Monday in the comments below!</strong></p>
<p>-To contact the writer on this story: Philip Nowak in Chicago at philip.nowak@firmology.com.</p>
<p><em>If you would like to feature your product, service or small business innovation success story on Firmology, please fill out our <strong><a href="http://www.firmology.com/submit-story/">submission form</a></strong>. </em></p>
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