While at HHS, Pearson led successful communications strategies on diverse health care issues, such as the Medicare prescription drug benefit, health information technology, import safety, pandemic and emergency preparedness and chronic disease prevention.

“Christina has a sterling reputation as one of the most experienced health care communicators inside the beltway,” said Bill Pendergast, general manager of Fleishman-Hillard’s Washington, D.C., office. “Having served as a top communications strategist on health care in the executive branch, on Capitol Hill and in the private sector, she will be a tremendous asset to Fleishman-Hillard as we meet our clients’ growing needs in this core practice area.”

Pearson served as chief HHS spokesperson and communications strategist, overseeing all activities related to media, marketing and Web operations within the department’s 11 agencies, including the Centers for Medicare and Medicaid Services, the Centers for Disease Control and Prevention, the National Institutes of Health and the Food & Drug Administration. She was instrumental in the multi-faceted campaigns to bring greater awareness to pandemic influenza and enroll millions of seniors in the new Medicare prescription drug benefit.

Under her leadership, HHS led federal agencies in their expansion into new media with the establishment of the first cabinet-level blog, outreach to bloggers and increased use of webcasts, text messaging, virtual worlds and social networking Web sites. Prior to her confirmation in 2007, Pearson served in a variety of communications roles at HHS, including leadership of regional media outreach and coordination of the department’s public service advertising campaigns.

“I’m thrilled to join a marquee firm that serves major health care clients in both government and the private sector,” Pearson said.

Pearson began her career at the U.S. Senate Committee on Finance in 1995. As deputy communications director, she worked on a range of issues that included the creation of the Roth IRA and SCHIP, welfare reform and HIPAA. After leaving the Hill, she joined a start-up strategic communications firm and later became a spokesperson for the American Hospital Association. She is a graduate of Hamilton College in Clinton, N.Y.

About Fleishman-Hillard
Fleishman-Hillard Inc., one of the world’s leading public relations firms, has built its reputation by using strategic communications to deliver what its clients value most: meaningful, positive, and measurable impact on the performance of their organizations. The firm is widely recognized for excellent client service and a strong company culture founded on teamwork, integrity, and personal commitment. Based in St. Louis, the firm operates throughout North America, Europe, Asia Pacific, Middle East, South Africa, and Latin America through its 80 owned offices. For more information, visit the Fleishman-Hillard Web site at www.fleishman.com.

Fleishman-Hillard is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing, and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations, and other specialty communications services to more than 5,000 clients in more than 100 countries.

CHICAGO, April 8, 2009  — When it comes to investing in sustainable business behaviors and programs, more than half of corporate marketers and communicators believe that their organizations will increase their involvement in environmental sustainability initiatives during the next two to three years, according to a survey conducted by the American Marketing Association and Fleishman-Hillard, Inc. In addition, half of those surveyed believe that economic realities will actually encourage the adoption of sustainability practices.

The survey shows that 58 percent of marketing and communication leaders believe their companies will place more emphasis on developing corporate sustainability opportunities in the months ahead, despite the belt tightening that is happening in the business world.

“At a time when the economy requires everyone to stay focused on the essentials, it’s noteworthy that businesses are putting sustainability programs into that must-do column,” said Nancy Costopulos, chief marketing officer of the American Marketing Association. “It is a signal that the business community is embracing environmental sustainability in a way that this country has probably never seen before.”

More than half of those surveyed believe that sustainability is an essential element of their company’s reputation right now. Nearly three-quarters believe that corporate reputation, corporate culture and technological advancements will be the drivers for sustainability. The new administration’s policies will further accelerate the adoption of corporate sustainability programs, according to 63 percent of responders in the survey.

However, optimism is tempered with some smart realities. While the majority of companies will continue to invest in sustainability initiatives during the next year, how companies chose to communicate that commitment is mixed. About 43 percent of those surveyed expect their companies to increase marketing of their sustainability programs. They say they will do so because it is the right thing to do; customers are asking for more information; it is supportive of the corporate culture; and because sustainability offers a clear and distinct business advantage. That said, more than half of the respondents do not expect to increase their storytelling in the category of sustainability.

“It is important that companies align their sustainability and business objectives internally, with engagement from management and employees, before communicating their goals externally,” said Aili Jokela, co-chair of FH Sustainability, a Fleishman-Hillard practice group specializing in environmental issues and corporate social responsibility. “Taking careful steps in building a communications program that correlates to a strategic plan and measurable operation improvements is extremely important for authenticity and credibility. Then, it’s time to communicate.”

Additional key findings from the study include:

• More marketers and communicators (53 percent) define sustainability as the need to balance financial, human and natural resources for the long-term benefit of business and communities. Few define sustainability in terms of focusing on renewable energy resources (3 percent) or driving inefficiency out of the supply chain (10 percent).
• Employees (82 percent) and customers (74 percent) are more likely to be the targets of communications about sustainability than are investors and analysts (52 percent).
• Sixty-three percent believe that the new administration’s policies will further accelerate the adoption of sustainability programs.
• Even the most popular sustainability programs — recycling (36 percent) and electric energy efficiency (20 percent) — are extensively embraced by only a minority of businesses.

About the American Marketing Association—Fleishman-Hillard Sustainability Study
Findings are based on an online panel survey among 270 corporate communications professionals, primarily those holding marketing or public relations jobs, in January and February 2009. For more information regarding the study, please click here.

The American Marketing Association (AMA) is the largest marketing association in North America. It is a professional association for individuals and organizations involved in the practice, teaching and study of marketing worldwide. It is also the source that marketers turn to every day for information/resources, education/training and professional networking. AMA members are connected to a network of experienced marketers nearly 40,000 strong and include leading marketing academics, researchers and practitioners from every industry. AMA offers highly acclaimed seminars, workshops and Hot Topic events focused on the immediate needs of marketers, as well as trends shaping the future. AMA’s website, MarketingPower.com, is the everyday connection to marketing data, articles, case studies, best practices and a robust job bank. The AMA also is the source for the field’s top magazines and journals, including Marketing News. AMA professional and collegiate chapters and special interest groups keep members in touch with the best people and the best practices. For more information on the American Marketing Association please visit www.MarketingPower.com.

Fleishman-Hillard Inc., one of the world’s leading public relations firms, has built its reputation by using strategic communications to deliver what its clients value most: meaningful, positive, and measurable impact on the performance of their organizations. The firm is widely recognized for excellent client service and a strong company culture founded on teamwork, integrity, and personal commitment. Based in St. Louis, the firm operates throughout North America, Europe, Asia Pacific, Middle East, South Africa, and Latin America through its 80 owned offices. For more information, visit the Fleishman-Hillard Web site at http://www.fleishman.com. Fleishman-Hillard is a part of Omnicom Group Inc. (NYSE: OMC) (http://www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to more than 5,000 clients in more than 100 countries.

ST. LOUIS, Jan. 20, 2009 — Fleishman-Hillard International Communications today announced the launch of a global practice group focused on marketing to the consumer segment responsible for 85 percent of all household purchasing decisions: mothers. The new FH Moms practice combines the scope of Fleishman-Hillard’s global network with a deep understanding of the growing “momocracy” that has emerged as consumers in general exercise more and more control over where and how they interact with brands, and as moms increasingly lead the conversation, both as advocates and critics.

FH Moms will coordinate across the firm’s global network of 80 offices to provide strategic counsel on communicating with moms through an integrated range of touch points that includes both traditional and online media, as well as influencer and word-of-mouth marketing.

Fleishman-Hillard partnered with The Harrison Group, a strategic marketing and research consulting firm, to develop a proprietary study, “Women, Power and Money: A Shift to the New Female-Driven Economy,” in which 71 percent of the 3,000 respondents were moms. What emerged is a clear vision of mom as chief household officer — CEO, CFO, and COO all rolled up into one powerful package. In millions of American households, moms set the purchasing agenda for everything from traditional packaged goods to financial and home improvement services.

Dave Senay, president and chief executive officer of Fleishman-Hillard, noted that this expanded breadth of market influence is matched by the expertise within FH Moms, which comprises specialists from the firm’s diverse practice areas, including marketing communications, healthcare, technology, travel and tourism, FH Hispania, and financial communications. FH Moms co-chairs Liz Hawks, Heidi Hovland, and Kris Caputo Hurley also mirror the firm’s geographic diversity, representing its Kansas City, New York, and Sacramento offices respectively.

“While FH Moms is our newest global practice group, this is an area of rich expertise for our firm,” said Dave Senay. “The establishment of this practice formalizes and sharpens our focus on strategies and approaches that our integrated marketing communications experts have been applying and refining for years. Our expanded commitment to this important market segment promises to deliver tremendous value to our clients.”

“We know moms. Many of us are moms. And we know that, overwhelmingly, moms don’t think major brands are relating to them and their unique needs,” said Liz Hawks, co-chair of the new practice. “FH Moms will leverage deep knowledge and agency expertise to help clients bridge the gap between their organizational goals and moms’ needs as consumers.”

Fleishman-Hillard Inc., one of the world’s leading public relations firms, has built its reputation by using strategic communications to deliver what its clients value most: meaningful, positive, and measurable impact on the performance of their organizations. The firm is widely recognized for excellent client service and a strong company culture founded on teamwork, integrity, and personal commitment. Based in St. Louis, the firm operates throughout North America, Europe, Asia Pacific, Middle East, South Africa, and Latin America through its 80 owned offices. For more information, visit the Fleishman-Hillard Web site at http://www.fleishman.com.

Fleishman-Hillard is a part of Omnicom Group Inc. (NYSE: OMC) (http://www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to more than 5,000 clients in more than 100 countries.

• Martha Boudreau, president, U.S. Mid-Atlantic
• Li Hong, president, China
• Nancy Seliger, president, U.S. East
• Shin Tanaka, president, Japan
• Susan Veidt, president, U.S. Central
• Mia Wedgbury, president, Canada

“One key to Fleishman-Hillard’s leadership is our broad and deep senior management team,” said the firm’s President and Chief Executive Officer, Dave Senay. “These six individuals are outstanding examples of world-class leadership. They have proven themselves time and again - in their ability to build great client service operations and in the high levels of responsibility, commitment, and performance they bring to their jobs every day.”

Martha Boudreau joined Fleishman-Hillard Washington, D.C., in 1986 — one year after the firm began operations there — and has helped build FH into a major competitor in that market. For the past eight years she has served as the office’s general manager, overseeing revenue growth of more than 60 percent. With her promotion to president, Mid-Atlantic, Boudreau takes on additional responsibility for the FH offices in Atlanta, North Carolina, and Latin America.

When Li Hong joined Fleishman-Hillard in 2002 as senior vice president and managing director of China, the firm’s China business was small. Under his direction, FH’s revenue from its Beijing, Shanghai, and Guangzhou operations has grown six-fold, and the firm ranks among the leading agencies in China. In the process of building the business and elevating the FH brand in China, Li Hong has proven to be a top senior client counselor and an outstanding developer of employees’ careers.

Nancy Seliger joined Fleishman-Hillard St. Louis in 1982 and transferred to the firm’s New York office in 1985, where she built one of the agency’s leading consumer marketing capabilities. She became general manager of Fleishman-Hillard New York in 2003, and last year took on additional responsibility as regional director for the firm’s Boston office and for partner agency CPR Worldwide. Under Seliger’s leadership, these operations have grown and continued to play a key role in winning and serving the firm’s major clients.

In 1997, Shin Tanaka became Fleishman-Hillard’s first employee in Tokyo. As managing director of Japan, he has built the firm into a leader in that market, and is credited with helping to define the practice of public relations in Japan. Under his leadership, FH’s Japanese operations have grown to become an anchor office in the Asia-Pacific network. Tanaka also has introduced new Fleishman-Hillard brands, such as BlueCurrent and CCW, into the Japanese market.

Susan Veidt joined Fleishman-Hillard St. Louis in 1986 and has been a key leader in the office’s growth ever since. For the past six years, she has served as general manager. An acknowledged leader in building teams and developing talent, Veidt has created a strong operation that comprises multiple communications practices, as well as creative, digital, and research teams. In 2007, she was named regional director of Fleishman-Hillard’s Central region, taking on additional responsibility for offices in Chicago, Kansas City, and Minneapolis/St. Paul.

In 1996, Mia Wedgbury co-founded Fleishman-Hillard’s partner agency, High Road Communications. In little more than a decade, High Road has become the largest technology agency in Canada and has expanded into the U.S.; the firm today has a team of 70 professionals across five offices. Earlier this year, Wedgbury also assumed leadership of Fleishman-Hillard Canada and iStudio.

About Fleishman-Hillard
Fleishman-Hillard Inc., one of the world’s leading public relations firms, has built its reputation by using strategic communications to deliver what its clients value most: meaningful, positive, and measurable impact on the performance of their organizations. The firm is widely recognized for excellent client service and a strong company culture founded on teamwork, integrity, and personal commitment. Based in St. Louis, the firm operates throughout North America, Europe, Asia Pacific, Middle East, South Africa, and Latin America through its 80 owned offices. For more information, visit the Fleishman-Hillard Web site at www.fleishman.com.

Fleishman-Hillard is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to more than 5,000 clients in more than 100 countries.

WASHINGTON, D.C., Oct. 20, 2008 — Fleishman-Hillard International Communications, one of the world’s leading public relations and communications firms, today joined more than 25 national organizations to become a National Diabetes Goal Champion. The National Diabetes Goal is an effort by organizations, trade associations, and corporations to help reduce the number of type 2 diabetes cases in the United States.

The Goal seeks to ensure that, by 2015, 45 percent of Americans who are at risk for type 2 diabetes will know their blood glucose level and what actions to take to prevent diabetes. Today, only 17 percent of American adults — or approximately 22 million people — who are at risk for diabetes actually know their blood glucose level and what actions to take.

The Goal was first launched in May 2008 by the National Changing Diabetes Program in conjunction with many healthcare stakeholders, including, among others, the American Diabetes Association and Revolution Health.

“Our aspiration is to eventually get as close to 100 percent awareness as possible,” said Dave Senay, Fleishman-Hillard president and chief executive officer. “Compelling information, well-delivered and understood, is our best weapon. We want to join the other National Diabetes Goal Champions and make a real difference, to help make our country a healthier place.”

As a National Diabetes Goal Champion, Fleishman-Hillard will work to help build awareness of diabetes risk factors and the appropriate actions to take when diagnosed with type 2 diabetes. In the coming months, Fleishman-Hillard will conduct communications activities to help reach the Goal.

In 2007, the Centers for Disease Control and Prevention (CDC) conducted a study which showed that nearly 24 million people in the U.S. have diabetes — an increase of more than 3 million in two years.

“As communicators, it is important that we share more and better information and create a greater awareness of the risk factors and health effects of type 2 diabetes. By becoming a Goal Champion, we are better equipped to help our employees make the best possible health decisions,” said Martha Boudreau, executive vice president and general manager of Fleishman-Hillard’s Washington, D.C., office.

About Fleishman-Hillard
Fleishman-Hillard Inc., one of the world’s leading public relations firms, has built its reputation by using strategic communications to deliver what its clients value most: meaningful, positive, and measurable impact on the performance of their organizations. The firm is widely recognized for excellent client service and a strong company culture founded on teamwork, integrity, and personal commitment. Based in St. Louis, the firm operates throughout North America, Europe, Asia Pacific, Middle East, South Africa, and Latin America through its 80 owned offices. For more information, visit the Fleishman-Hillard Web site at www.fleishman.com.

Fleishman-Hillard is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to more than 5,000 clients in more than 100 countries.