Fleishman-Hillard Point of View » Articles

FDA and Pharma: A Communications Crisis in the Making

Fleishman-Hillard Point of View — Wed, 11 Nov 2009 14:00:38 +0000

As pharma companies press the FDA to allow branded ads on the Web, industry observers wonder if the agency’s rule development process can keep pace with online innovation. In a recent article in The Associated Press, pharma specialist Mark Senak warns that the situation is “a regulatory communication crisis developing.”

Read: Drug Industry Presses FDA to Allow More Online Ads

Is Your iPhone a Know-It-All?

Fleishman-Hillard Point of View — Tue, 10 Nov 2009 15:00:24 +0000

Could RedLaser, a real-time bar code scanner application for the iPhone, ultimately affect the way we design and market products? In a recent Forbes article, digital specialist Joshua-Michele Ross talks about the growing dependency consumers have on their mobile devices and why “this small behavioral change has enormous consequences.”

Read: When Your iPhone Knows Everything

India Should Digitally Prepare for the Future

Fleishman-Hillard Point of View — Tue, 10 Nov 2009 14:00:02 +0000

At the WEF India Economic Summit in New Delhi, Fleishman-Hillard president and CEO Dave Senay joined other industry leaders for a panel discussion on media and entertainment trends in today’s global marketplace. In a contentSutra article, Senay says traditional media “will continue for some time” in India, but advises the country to “learn from the mistakes of others to prepare the digital platforms of the future.”

Read: Media and Entertainment at the WEF India Economic Summit

Money Makes the World Go ‘Round: Financing Global Climate Change

Fleishman-Hillard Point of View — Fri, 06 Nov 2009 13:00:36 +0000

As the United Nations Climate Change Conference (COP15) in Copenhagen approaches, one of the more controversial topics on the agenda will be the issue of financing. Members of Fleishman-Hillard’s financial and sustainability teams examine behind-the-scenes financial efforts and take a close look at the “political deadlock” over who, exactly, will fund global climate change.

Read: Briefing On Financing Climate Change

Old Strategies Challenged by New Administration

Fleishman-Hillard Point of View — Sun, 01 Nov 2009 16:00:58 +0000

As the Obama administration approaches its one year anniversary, proposed changes in the nation’s capital are resulting in greater public affairs outreach. In a PRWeek special report, communications specialist Martha Boudreau joins other industry leaders for a candid roundtable discussion on a range of issues, including government transparency, social media and the affects of new lobbying rules and regulations.

Read: Public Affairs Roundtable: Center of Activity

With Messaging, All Roads Lead to Economy

Fleishman-Hillard Point of View — Sun, 01 Nov 2009 15:00:57 +0000

With the economy arguably the top issue in Washington, public affairs professionals have turned to messaging tactics focused on job creation and fiscal recovery. In a recent PRWeek article, public affairs specialist Pat Cleary offers insight into why “the jobs issue resonates” with policymakers and members of Congress.

Read: Organizations Reinforce Value With Direct Messaging

Is Tony Blair’s Bid for EU Presidency a Long Shot?

Fleishman-Hillard Point of View — Fri, 30 Oct 2009 15:46:35 +0000

As support for Tony Blair’s EU presidency bid continues to erode, observers are wondering whether the former prime minister can recover to become Europe’s first sitting president. In a PRWeek article, public affairs specialist Nick Williams talks about the risks facing a high profile candidate and suggests that Gordon Brown’s recent endorsement may have been the “start of the end.”

Read: Public Affairs Experts Divided On Tony Blair’s EU Presidency Bid

CSR Gives PR Professionals Cause to Communicate

Fleishman-Hillard Point of View — Mon, 26 Oct 2009 14:00:53 +0000

In recent years, cause-related efforts have played an increasingly significant role when it comes to marketing a company’s brand. In an Advertising Age article, CSR specialist Aili Jokela talks about why it’s important to align company values with “causes that consumers care about.”

Read: CSR Seeps Into Brand DNA

PR Paves the Way for Social Media Marketing

Fleishman-Hillard Point of View — Mon, 26 Oct 2009 14:00:45 +0000

Emerging trends in digital media have provided new and unprecedented ways to reach people. In a recent Advertising Age article, digital specialist Mark Fireman talks about the Fleishman-Hillard’s innovative Papa John’s Road Trip campaign and explains why “social media is built around behavior.”

Read: PR In the Driver’s Seat

EU Puts Green Spotlight on ICT

Fleishman-Hillard Point of View — Sat, 17 Oct 2009 03:12:59 +0000

In an effort to stimulate climate change, the EU is dedicating significant resources to Information and Communication Technology (ICT). In “Green ICT for a Low Carbon Economy,” members of Fleishman-Hillard’s sustainability team take a close look at proposed policy initiatives and explain why, when it comes to reducing emissions and developing alternative energy sources, “no other sector has the potential to contribute as much as ICT.”

Read: Green ICT for a Low Carbon Economy