Fleishman-Hillard Point of View » Multimedia

In Marketing, Cadence Is Critical

Fleishman-Hillard Point of View — Fri, 09 Oct 2009 15:00:48 +0000

In the second of a two part series, communications specialists from Beyond the Hype discuss effective methods for measuring social media and explain why cadence is critical to successful messaging.

Listen: In Marketing, Cadence Is Critical

Healthcare Reputation Is a Matter of Trust

Fleishman-Hillard Point of View — Wed, 30 Sep 2009 14:00:36 +0000

One of the current trends in healthcare marketing is a recognition that “the game is changing” in terms of how a company’s image is formed. In a recent PRWeek interview, healthcare specialist Michael Rinaldo talks about the significant scrutiny facing healthcare companies, coming to terms with the digital dialogue of today and why it all “starts with trust.”

Watch: PRWeek Interview With Healthcare Specialist Michael Rinaldo

A Global Perspective on PR 2.0 in Today’s Marketplace

Fleishman-Hillard Point of View — Mon, 17 Aug 2009 17:00:18 +0000

Most communications professionals agree the power of word of mouth has been amplified by the emergence of digital. But have the basic rules of PR changed as a result? During a recent interview with BFM, a talk-based business radio station in Malaysia, communications specialist Ku Kok Peng discusses the “dramatic shift in the balance of influence” and why it’s less about what you say and more about what others say about you.

Listen: The Role of PR 2.0 in Today’s Marketplace

The Next Big Thing: Trends in Mobile Behavior

Fleishman-Hillard Point of View — Wed, 12 Aug 2009 21:00:51 +0000

After recently participating in The Next Big Thing in Mobile, a panel discussion co-hosted by Fleishman-Hillard and the Commonwealth Club of California, mobile specialist Alan Rambam offers insight into the industry’s top trends and and explains why “cloud computing is destined to become the standard for mobile phones.”

Listen: The Next Big Thing in the Mobile World

Crisis Communications Can Begin With a Keystroke

Fleishman-Hillard Point of View — Sat, 01 Aug 2009 21:47:36 +0000

Crisis management in an increasingly digital age is a key challenge facing today’s healthcare industry. At this year’s ExL Pharma’s Public Relations and Communications Summit, key members of Fleishman-Hillard’s healthcare team led a timely panel discussion on the ways in which online communications has empowered consumers and why it’s never been more important to have “a stake in the conversation.”

Crisis Communication Can Begin With a Keystroke
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Is Employee Engagement Staring You in the Facebook?

Fleishman-Hillard Point of View — Thu, 30 Jul 2009 17:00:12 +0000

When it comes to engaging the growing millennial workforce, social media tools have become increasingly relevant. In the latest “Pros and Conversation” webinar, internal communications specialists discuss the emerging role of digital employee communications and address the fears of “going online at work.”

Listen: Face-to-Face Facebook: Tapping the Power of Social Media

Former Commerce Secretary Talks About Trade and Green Energy in Beiijing

Fleishman-Hillard Point of View — Mon, 20 Jul 2009 14:00:35 +0000

Before the recent U.S.-China Clean Energy Forum in Beiijing, Fleishman-Hillard International Advisory Board member Mickey Kantor sat down with China Brief to discuss free trade and sustainable energy. The former U.S. Secretary of Commerce shares his views on a bilateral agreement, climate change and the future of cap-and-trade.

Read: U.S.-China Free Trade and Green Energy: An Interview with Mickey Kantor
Listen: U.S.-China Free Trade and Green Energy: An Interview with Mickey Kantor

Getting Acquainted With Social Media

Fleishman-Hillard Point of View — Fri, 03 Jul 2009 13:00:35 +0000

If someone told you two years ago that texting 140 simple characters could transform your company’s reputation, would you have believed them? Join members of Fleishman-Hillard’s digital team for the latest “Pros and Conversation” webinar, this time focusing on the critical role of social media and how it can help “future proof your company when it comes to reputational risk.”

Listen: Betwixed and BeTwitter: Getting Acquainted With Social Media

Gaining a Competitive Advantage in the Sustainability Arena

Fleishman-Hillard Point of View — Sat, 27 Jun 2009 14:00:17 +0000

Fleishman-Hillard Team Leads Panel Discussion on Sustainable Business Practices

Members of Fleishman-Hillard’s sustainability team recently hosted an engaging panel discussion about the needs and challenges facing organizations when it comes to sustainable business practices. Join the agency’s experts, along with executives from Exelon, McDonald’s and Motorola, as they discuss employee engagement, securing “a seat at the table” and the key to success in the sustainability arena.

Listen: Green, Red and Black: Sustainable Business Practices in Tough Times and Beyond

This Is Not a Drill: Crisis Communications in a Digital World

Fleishman-Hillard Point of View — Tue, 05 May 2009 14:00:47 +0000

For government agencies and non-profits, there is no underestimating the importance of being digitally literate during a global health scare. “This Is Not a Drill — Communications Planning in a Time of Pandemic,” a webinar hosted by members of Fleishman-Hillard’s healthcare and public affairs teams, explains how social media is changing the fundamentals of communicating in a time of crisis and what organizations need to do to respond.

Watch: This Is Not a Drill — Communications Planning in a Time of Pandemic