Fleishman-Hillard Point of View

Is Pharma Product Placement a Good Thing?

Mon, 21 Jul 2008 09:00:00 -0600

The role of product placement within the media mix was among the topics discussed at ExL Pharma's annual Public Relations and Communications Summit. Healthcare specialist Michael Rinaldo, a guest speaker at this year's event, talks about the controversial practice and offers insight regarding the obstacles and opportunities facing pharma companies when it comes to product placement. Watch: Product Placement in the Pharma Industry

Tales From the Digital Front

Tue, 17 Jun 2008 09:00:00 -0600

What are digital consumers really looking for? How about personalized information and entertainment on any device they want, whenever they want it -- for starters. Join the communications specialists from Beyond the Hype as they discuss highlights from the recent D: All Things Digital conference, including what media titan and conference attendee Rupert Murdoch had to say about the information age. Listen: Highlights and Insights From D: All Things Digital

Communicating Globally: The Perception of 'Brand India'

Wed, 28 May 2008 09:00:00 -0600

As India continues to gain momentum in the global economy, the country's business leaders are working together to create a clear, consistent view of this complex, multi-layered "brand." Fleishman-Hillard President and CEO Dave Senay joins a panel of corporate leaders and industry experts to discuss the challenges of communicating in the global marketplace. Watch: CNBC and Fleishman-Hillard Present "Communicating Globally"

Is the FDA Withholding Information From Congress?

Mon, 19 May 2008 09:00:00 -0600

Is the FDA really withholding information about heparin manufacturers, or has the agency become "a political football"? Pharma specialist Mark Senak sits down with Deborah Autor, director of the FDA's Office of Compliance, to discuss issues related to the contaminated blood thinner and learn more about the story behind the headlines.

State of the FDA: A Conversation With Dr. David Kessler

Mon, 24 Mar 2008 09:00:00 -0600

Former Food and Drug Administration Commissioner Dr. David Kessler sits down with pharma industry communications specialist Mark Senak to discuss challenges facing the FDA. Dr. Kessler also explains why there are "serious questions about the credibility of the agency." Listen: A Conversation With Former FDA Commissioner David Kessler

Fleishman-Hillard's IAB Offers Advice for the Next Administration

Wed, 19 Mar 2008 13:24:57 -0600

Members of Fleishman-Hillard's International Advisory Board gathered in Washington, D.C., to discuss the numerous challenges facing the upcoming administration. Former White House Chiefs of Staff Leon Panetta and Andrew Card sat down with Fleishman-Hillard President and CEO Dave Senay to talk about their experiences from those initial 100 days in office and offer priorities for 2009 and beyond. Listen: Interviews with Members of Fleishman-Hillard's International Advisory Board

Creating a Positive Impact During an IPO

Tue, 04 Mar 2008 09:00:00 -0600

Surprisingly, many companies going public miscalculate the time it takes and the expectations that are created. This two-part series on PR and investor relations wraps up with communications specialists from Beyond the Hype discussing the best way to manage public relations during an initial public offering. Listen: PR/IR Conversation (Part 2 of 2)

Should PR Firms Invest in Better Business Relationships?

Mon, 25 Feb 2008 09:00:00 -0600

Having a better understanding of an organization's regulations is just one way for PR professionals to get more storytelling into financial announcements. Communications strategists from Beyond the Hype take a look at the inherent synergies and common obstacles that exist between PR and investor relations. Listen: PR/IR Conversation (Part 1 of 2)

Top Trends in Technology Are Changing the Future of Communications

Fri, 08 Feb 2008 14:00:00 -0600

True to its innovative roots, this year's DEMO technology conference introduced several buzz-worthy concepts. Join communications strategists from Beyond the Hype as they discuss conference highlights, offer advice for future attendees, and discuss a security product that claims to root out evil in technology. Listen: Highlights and Insights From DEMO 2008

Airline Industry Faces Environmental Challenges

Tue, 05 Jun 2007 09:00:00 -0600

At this year’s International Air Transport Association (IATA) meeting — the industry’s largest annual gathering — the focus was on the environmental challenges facing today’s industry. Join Brussels-based communications specialist Nick Andrews as he moderates “The Environment Challenge.” Watch: The Environment Challenge

FDA and Pharma Images: A Conversation With Pharmaceutical Executive’s Editor-in-Chief

Tue, 29 May 2007 09:00:00 -0600

Mark Senak, pharma industry communications specialist, talks with Patrick Clinton, editor-in-chief of Pharmaceutical Executive magazine, about the impact of negative publicity on the Food and Drug Administration and the pharmaceutical industry. Listen: A Conversation With Pharmaceutical Executive’s Editor-in-Chief

View From Abroad: A Conversation With Financial Times’ Pharmaceutical Correspondent

Mon, 23 Apr 2007 09:00:00 -0600

Andrew Jack, pharmaceutical correspondent with the Financial Times, sits down with pharma industry communications specialist Mark Senak to discuss the FDA’s influence over approvals in Europe and whether the agency’s woes are affecting the European Medicines Agency (EMEA). Listen: A Conversation With Financial Times’ Pharmaceutical Correspondent Andrew Jack

Crisis Communications Advice: Avoid Getting Panned During a Pandemic

Wed, 11 Apr 2007 09:00:00 -0600

Crisis communications are like air bags: You never want to use them but are sure glad they’re available. A company needs to be careful to make the right moves when the community in which it resides faces a major problem. Crisis communications specialist Jane Shapiro discusses how preparing for and reacting to a pandemic can help a company maintain its reputation. Listen: Jane Shapiro Speaks on Pandemic Planning to the Canadian Association of University Business Officers

A Checkup for the Healthcare Industry

Mon, 12 Feb 2007 09:00:00 -0600

Fleishman-Hillard’s London-based One-Stop-Shop hosts this lively debate that focuses on several issues affecting the healthcare industry. What, and who, are the industry’s driving forces? Is regulation needed? And what about ethics within the industry? Listen: Healthcare 2007 One-Stop-Shop Event

Companies Can Turn Great Ideas Into Great Services, Which Results in Great Business

Sat, 02 Dec 2006 09:00:00 -0600

Creativity helps. Research and development works too; implementation is necessary. But those are all just cogs in the innovation machine. Innovation specialist Kathie Thomas breaks down how the innovation concept helps companies to put the best product out to its customers. Listen: Marketing Matters LIVE! Presented by the American Marketing Association, Mplanet 2006 Remote Broadcast