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		<title>Fleming Steele Blog</title>
		<description>Creative agency with over 20 years’ award winning experience coupled with an in-depth knowledge of all things digital. Web design Belfast. Mobile app development Belfast.</description>
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			<title>An Alchemist's Dream. And dram.</title>
			<link>http://www.flemingsteele.com/blog/100-an-alchemists-dream-and-dram</link>
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			<description><![CDATA[<p>&nbsp;</p>
<p class="p1"><img src="http://www.flemingsteele.com/images/whisky_blender.jpg" width="357" height="273" alt="whisky blender" style="margin-right: 5px;" /></p>
<p class="p1">Not that I am an avid whisky drinker, but I know many uncles and friends that are. I came across a great website, Scottish Whisky Blender (<a href="http://www.whiskyblender.com/index.php"><span class="s1"></span></a><a href="http://www.whiskyblender.com/index.php">http://www.whiskyblender.com/index.php</a> ) that enables visitors to design and name their own custom whisky blends.</p>
]]></description>
			<author>lisammorrow@hotmail.com (Lisa Morrow)</author>
			<category>Blog</category>
			<pubDate>Thu, 09 Feb 2012 09:52:18 +0000</pubDate>
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		<item>
			<title>Why blogging style is just as important as blogging content.</title>
			<link>http://www.flemingsteele.com/blog/99-why-blogging-form-is-just-as-important-as-blogging-content</link>
			<guid>http://www.flemingsteele.com/blog/99-why-blogging-form-is-just-as-important-as-blogging-content</guid>
			<description><![CDATA[<p><img src="http://www.flemingsteele.com/images/puzzled_man.jpeg" width="225" height="224" alt="puzzled man" style="float: left; margin-right: 5px;" />A couple of weeks ago, Jaime and I were lucky enough to speak at the Association of British Professional Conference Organisers symposium at the Barbican in London. We ran two workshops and the delegates were a delight. No one left early or threw stuff. Quite a result. Part of what I talked about were the common barriers that prevent people from blogging.</p>
]]></description>
			<author>mike@flemingsteele.com (Mike Fleming)</author>
			<category>Blog</category>
			<pubDate>Tue, 07 Feb 2012 16:44:58 +0000</pubDate>
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		<item>
			<title>Path. The road less travelled and all the better for it.</title>
			<link>http://www.flemingsteele.com/blog/98-path-the-road-less-travelled-and-all-the-better-for-it</link>
			<guid>http://www.flemingsteele.com/blog/98-path-the-road-less-travelled-and-all-the-better-for-it</guid>
			<description><![CDATA[<p>&nbsp;</p>
<p><span style="font-family: Helvetica; font-size: 12pt;"><img src="http://www.flemingsteele.com/images/path_logo.jpeg" width="200" height="200" alt="path logo" style="float: left; margin-right: 5px;" />I admit to being a bit of a stick-in-the-mud when it comes to social media. In fact when it comes to most things. When I find something that I like I rarely change my mind or venture beyond my comfort zone. But then along comes Path, the social network that re-invented and re-launched itself in November last year. </span></p>
]]></description>
			<author>mike@flemingsteele.com (Mike Fleming)</author>
			<category>Blog</category>
			<pubDate>Mon, 06 Feb 2012 11:28:30 +0000</pubDate>
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		<item>
			<title>Why it’s sometimes right to think wrong.</title>
			<link>http://www.flemingsteele.com/blog/97-why-its-sometimes-right-to-think-wrong</link>
			<guid>http://www.flemingsteele.com/blog/97-why-its-sometimes-right-to-think-wrong</guid>
			<description><![CDATA[<p><span style="float: left; margin-right: 5px; display: inline-block;" class="wf_caption"><img src="http://www.flemingsteele.com/images/stories/Arden.png" width="200" height="244" alt="Arden" style="margin: auto;" /><span style="clear: both; color: #dddada; width: 200px; display: block;">Hero, genius, nutter. Paul Arden 1940-2008</span></span>Last week's report from CERN that scientists had managed to fire particles faster that the speed of light rocked a few quantum physicists back on their heels. Should the results be further verified, the very building blocks of physics and indeed of Einstein's theory of relativity will be chucked out the window, faster than you can say E=MC2. It got me thinking about the brilliant little book by Paul Arden, 'Whatever You Think, Think The Opposite' in which he challenges conventional wisdom in an attempt to unlock astonishing creativity.</p>
]]></description>
			<author>mike@flemingsteele.com (Mike Fleming)</author>
			<category>Blog</category>
			<pubDate>Tue, 22 Nov 2011 16:06:13 +0000</pubDate>
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			<title>Infographics</title>
			<link>http://www.flemingsteele.com/blog/96-infographics</link>
			<guid>http://www.flemingsteele.com/blog/96-infographics</guid>
			<description><![CDATA[<p>Last week we spoke at the PFS conference in Birmingham about how to engage in 'Inbound Marketing'. One of the strategies we spoke about was creating infographics. Infographics are really just a series of images combined into one large graphic, sprinkled with some text. Sounds boring but the effect is fantastic. They are a great way to explain complex things without writing much text. Mike found this one today so I thought I should share it.</p>
<p><a href="http://www.businessinsurance.org/the-cola-wars/"> </a></p>
]]></description>
			<author>jaime@flemingsteele.com (Jaime Steele)</author>
			<category>Blog</category>
			<pubDate>Mon, 21 Nov 2011 12:50:45 +0000</pubDate>
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		<item>
			<title>Shock, horror! An anti drink drive ad without any shock, horror!</title>
			<link>http://www.flemingsteele.com/blog/94-shock-horror-an-anti-drink-drive-ad-without-any-shock-horror</link>
			<guid>http://www.flemingsteele.com/blog/94-shock-horror-an-anti-drink-drive-ad-without-any-shock-horror</guid>
			<description><![CDATA[<p>I came across this ad from New Zealand this morning. It's aimed at teens and early twenties males in an attempt to reduce drink driving. But it doesn't go the way of so many other spots in this category that aim to scare and shock with scenes of violent accidents and friends with bloodied faces.</p>
<p>
]]></description>
			<author>mike@flemingsteele.com (Mike Fleming)</author>
			<category>Blog</category>
			<pubDate>Wed, 09 Nov 2011 11:29:10 +0000</pubDate>
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			<title>What’s the earliest ad you remember as a child?</title>
			<link>http://www.flemingsteele.com/blog/93-whats-the-earliest-ad-you-remember-as-a-child</link>
			<guid>http://www.flemingsteele.com/blog/93-whats-the-earliest-ad-you-remember-as-a-child</guid>
			<description><![CDATA[<p>The sad news of the passing of Sir Jimmy Savile this week reminded me of one of the earliest ads I can remember from my childhood.</p>
]]></description>
			<author>mike@flemingsteele.com (Mike Fleming)</author>
			<category>Blog</category>
			<pubDate>Fri, 04 Nov 2011 16:49:10 +0000</pubDate>
		</item>
		<item>
			<title>Google + Celebrities = Success?</title>
			<link>http://www.flemingsteele.com/blog/91-google--celebrities--success</link>
			<guid>http://www.flemingsteele.com/blog/91-google--celebrities--success</guid>
			<description><![CDATA[<img style="float: left; margin: 5px;" alt="googleplus" height="58" width="138" src="http://www.flemingsteele.com/images/stories/googleplus.jpg" />It is no secret that celebrities use social media to connect with their fans and promote their products. However, the benefits go both ways as social media sites profit from the celebrity participation as it drives people to their sites so they can interact with their favourite stars in a direct way.
<p>
]]></description>
			<author>lisammorrow@hotmail.com (Lisa Morrow)</author>
			<category>Blog</category>
			<pubDate>Fri, 22 Jul 2011 15:00:20 +0000</pubDate>
		</item>
		<item>
			<title>And the winner is...</title>
			<link>http://www.flemingsteele.com/blog/90-and-the-winner-is</link>
			<guid>http://www.flemingsteele.com/blog/90-and-the-winner-is</guid>
			<description><![CDATA[<img alt="prizes.org" height="208" width="418" src="http://www.flemingsteele.com/images/stories/prizes.org.png" />
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<div><br />Can't decide where to go on holiday? Having trouble naming your new Chihuahua? If you are like me and indecisiveness is part of your everyday life then Google may have the answer for you with the launch of their new service Prizes.org.<br /><br />The idea behind Prizes.org is simple; you can a competition for your problem and you offer a prize/reward to the person who resolves it...a clever incentive to entice people to share ideas. Competition winners on Prizes.org can be chosen either by the webmaster or by popular vote and cash prizes can be awarded and paid directly via PayPal.</div>
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]]></description>
			<author>lisammorrow@hotmail.com (Lisa Morrow)</author>
			<category>Blog</category>
			<pubDate>Tue, 05 Jul 2011 12:45:22 +0000</pubDate>
		</item>
		<item>
			<title>How to get a Google+ plus invite</title>
			<link>http://www.flemingsteele.com/blog/89-how-to-get-a-google-plus-invite</link>
			<guid>http://www.flemingsteele.com/blog/89-how-to-get-a-google-plus-invite</guid>
			<description><![CDATA[<p><img style="margin-right: 5px; float: left;" alt="googleplus" height="58" width="138" src="http://www.flemingsteele.com/images/stories/googleplus.jpg" />In a nutshell this could be the game-changer.</p>
<p>Google+ is the new kid on the social block and with a richness of features that is unrivalled. Facebook must be scared.</p>
<p>We have seen many failed attempts to capture some of this space from Google before but Google+ could be different. This time it's war!</p>
<p>
]]></description>
			<author>jaime@flemingsteele.com (Jaime Steele)</author>
			<category>Blog</category>
			<pubDate>Mon, 04 Jul 2011 15:34:08 +0000</pubDate>
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