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    <title>Florida Realtors® News</title>
    <link>https://www.floridarealtors.org/</link>
    <description>Florida Realtors®, formerly known as the Florida Association of Realtors®, serves as The Voice for Real Estate® in Florida. It provides programs, services, continuing education, research and legislative representation to its 115,000 members in 67 boards/associations.</description>
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  <title>Mortgage rates climb for 5th straight week</title>
  <link>https://www.floridarealtors.org/news-media/news-articles/2026/09/mortgage-rates-climb-5th-straight-week</link>
  <description>The average U.S. 30-year mortgage rate rose to 7.03%, topping 7% for the first time since January 2025 and further limiting buyers’ purchasing power.</description>
  <pubDate>Thu, 24 Sep 26 12:09:20 +0500</pubDate>
    <dc:creator>amyc</dc:creator>
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  <title>Tech tools that help Realtors reduce safety risks</title>
  <link>https://www.floridarealtors.org/news-media/news-articles/2026/09/tech-tools-help-realtors-reduce-safety-risks-0</link>
  <description>About 22% of Realtors have faced a safety concern. Screening apps, panic buttons and smarter lockboxes can provide added protection before and during showings.</description>
  <pubDate>Fri, 18 Sep 26 11:09:07 +0500</pubDate>
    <dc:creator>amyc</dc:creator>
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<item>
  <title>Mortgage rates rise to highest level since January 2025</title>
  <link>https://www.floridarealtors.org/news-media/news-articles/2026/09/mortgage-rates-rise-highest-level-january-2025</link>
  <description>The rate on 30-year fixed rate mortgages rose to 6.95% from 6.76% last week, while 15-year rates increased to 6.26% from 6.09% last week, Freddie Mac said.</description>
  <pubDate>Thu, 17 Sep 26 12:09:04 +0500</pubDate>
    <dc:creator>amyc</dc:creator>
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    </item>
<item>
  <title>Seller impersonation fraud attempts rise</title>
  <link>https://www.floridarealtors.org/news-media/news-articles/2026/09/seller-impersonation-fraud-attempts-rise</link>
  <description>Fake sellers increasingly target vacant land and absentee-owned properties, prompting agents and title firms to strengthen identity checks.</description>
  <pubDate>Thu, 17 Sep 26 12:09:02 +0500</pubDate>
    <dc:creator>amyc</dc:creator>
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<item>
  <title>Tight inventory helps Florida prices hold firm</title>
  <link>https://www.floridarealtors.org/news-media/news-articles/2026/09/tight-inventory-helps-florida-prices-hold-firm</link>
  <description>Florida housing inventory fell by double digits in August, helping support prices even as sales slowed, Florida Realtors Chief Economist Dr. Brad O’Connor said.</description>
  <pubDate>Thu, 17 Sep 26 12:09:54 +0500</pubDate>
    <dc:creator>amyc</dc:creator>
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<item>
  <title>Tech tools that help Realtors reduce safety risks</title>
  <link>https://www.floridarealtors.org/news-media/news-articles/2026/09/tech-tools-help-realtors-reduce-safety-risks</link>
  <description>About 22% of Realtors have faced a safety concern. Screening apps, panic buttons and smarter lockboxes can provide added protection before and during showings.</description>
  <pubDate>Thu, 17 Sep 26 10:09:35 +0500</pubDate>
    <dc:creator>amyc</dc:creator>
    <guid isPermaLink="true">https://www.floridarealtors.org/news-media/news-articles/2026/09/tech-tools-help-realtors-reduce-safety-risks</guid>
    </item>
<item>
  <title>Realtors know real estate. Why not invest?</title>
  <link>https://www.floridarealtors.org/news-media/news-articles/2026/09/realtors-know-real-estate-why-not-invest</link>
  <description>During a Florida Realtors Live interview at the Florida Realtors Convention &amp; Trade Expo, Realtor Cynthia DeLuca shares how long-term rental ownership can generate cash flow, build family wealth and help investors reach financial goals.</description>
  <pubDate>Thu, 17 Sep 26 10:09:03 +0500</pubDate>
    <dc:creator>amyc</dc:creator>
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<item>
  <title>Buyers want more than a ‘dream home’ pitch</title>
  <link>https://www.floridarealtors.org/news-media/news-articles/2026/09/buyers-want-more-dream-home-pitch</link>
  <description>A John Burns Research and Consulting survey found about half view “dream home” as overused, suggesting agents should emphasize quality and how homes fit buyers’ lives.</description>
  <pubDate>Thu, 17 Sep 26 10:09:03 +0500</pubDate>
    <dc:creator>amyc</dc:creator>
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<item>
  <title>A smaller audience can build a bigger business</title>
  <link>https://www.floridarealtors.org/news-media/news-articles/2026/09/smaller-audience-can-build-bigger-business</link>
  <description>On Florida Realtors Live at the 2026 Florida Realtors Convention &amp; Trade Expo, real estate broker associate Corina Lessa Silva shares how a focused niche, consistent video content and customer follow-up helped build her international business.</description>
  <pubDate>Thu, 17 Sep 26 9:09:21 +0500</pubDate>
    <dc:creator>amyc</dc:creator>
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<item>
  <title>Study finds an advantage to buying sooner</title>
  <link>https://www.floridarealtors.org/news-media/news-articles/2026/09/study-finds-advantage-buying-sooner</link>
  <description>A study found buying sooner beat waiting two years in 74% of Florida scenarios, though it excludes several major homeownership costs.</description>
  <pubDate>Thu, 17 Sep 26 9:09:58 +0500</pubDate>
    <dc:creator>amyc</dc:creator>
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    </item>
<item>
  <title>More buyers seek energy-resilient homes</title>
  <link>https://www.floridarealtors.org/news-media/news-articles/2026/09/more-buyers-seek-energy-resilient-homes</link>
  <description>Nearly three-quarters of buyers would consider an all-electric home with solar panels and battery storage as utility costs and outages raise concerns.</description>
  <pubDate>Thu, 17 Sep 26 9:09:21 +0500</pubDate>
    <dc:creator>amyc</dc:creator>
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    </item>
<item>
  <title>The business skills agents may be overlooking</title>
  <link>https://www.floridarealtors.org/news-media/news-articles/2026/09/business-skills-agents-may-be-overlooking</link>
  <description>In an interview on Florida Realtors Live at the 2026 Florida Realtors Convention &amp; Trade Expo, real estate educator Paul Fedynich explains how mentorship helps agents strengthen communication skills, build their businesses and better serve buyers and sellers.</description>
  <pubDate>Thu, 17 Sep 26 9:09:14 +0500</pubDate>
    <dc:creator>amyc</dc:creator>
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    </item>
<item>
  <title>New credit score option expands to lenders</title>
  <link>https://www.floridarealtors.org/news-media/news-articles/2026/09/new-credit-score-option-expands-lenders</link>
  <description>Buyers who fall short under traditional credit scoring have another financing path now that more lenders can use VantageScore 4.0.</description>
  <pubDate>Thu, 17 Sep 26 9:09:20 +0500</pubDate>
    <dc:creator>amyc</dc:creator>
    <guid isPermaLink="true">https://www.floridarealtors.org/news-media/news-articles/2026/09/new-credit-score-option-expands-lenders</guid>
    </item>
<item>
  <title>Seven business practices agents should rethink</title>
  <link>https://www.floridarealtors.org/news-media/news-articles/2026/09/seven-business-practices-agents-should-rethink</link>
  <description>Jimmy Burgess outlines in Inman seven expenses, habits and strategies agents can cut or rethink to create a more focused real estate business in 2027.</description>
  <pubDate>Thu, 17 Sep 26 9:09:50 +0500</pubDate>
    <dc:creator>amyc</dc:creator>
    <guid isPermaLink="true">https://www.floridarealtors.org/news-media/news-articles/2026/09/seven-business-practices-agents-should-rethink</guid>
    </item>

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