http://www.floridarealtors.org/ Florida Realtors®, formerly known as the Florida Association of Realtors®, serves as The Voice for Real Estate® in Florida. It provides programs, services, continuing education, research and legislative representation to its 115,000 members in 67 boards/associations. en http://www.floridarealtors.org/news-media/news-articles/2026/07/how-agents-can-adapt-ai-search As more buyers and sellers use AI tools to find agents, consistent business information, detailed reviews and a clearly defined local presence can help strengthen visibility and credibility. Fri, 24 Jul 26 13:07:06 +0500 amyc http://www.floridarealtors.org/news-media/news-articles/2026/07/how-agents-can-adapt-ai-search http://www.floridarealtors.org/news-media/news-articles/2026/07/florida-condo-sales-grow-both-ends-market Florida’s townhouse and condo market posted a 9% year-over-year increase in second-quarter sales, with the strongest gains among properties priced below $200,000 and those selling for $1 million or more. Sales also rose sharply in several metro areas, including Panama City, Punta Gorda, Cape Coral-Fort Myers and Naples. Fri, 24 Jul 26 9:07:29 +0500 amyc http://www.floridarealtors.org/news-media/news-articles/2026/07/florida-condo-sales-grow-both-ends-market http://www.floridarealtors.org/news-media/news-articles/2026/07/foreclosed-homes-give-buyers-another-path-savings-0 Foreclosed homes sold for a median 27.2% below their estimated value, giving cost-conscious buyers another option as listings reached a six-year high, Realtor.com reported. Economists said the increase reflects a return to more normal market conditions, not a housing crisis. Fri, 24 Jul 26 9:07:32 +0500 amyc http://www.floridarealtors.org/news-media/news-articles/2026/07/foreclosed-homes-give-buyers-another-path-savings-0 http://www.floridarealtors.org/news-media/news-articles/2026/07/sellers-may-not-need-renovations-listing Costly upgrades may not pay off in a price-sensitive market. Agents can help sellers focus on safety, insurance and financing issues while using cleaning, maintenance and strategic pricing to address dated features. Fri, 24 Jul 26 9:07:52 +0500 amyc http://www.floridarealtors.org/news-media/news-articles/2026/07/sellers-may-not-need-renovations-listing http://www.floridarealtors.org/news-media/news-articles/2026/07/average-30-year-mortgage-rate-climbs-658-highest-level-nearly-year The average 30-year fixed mortgage rate rose to 6.58% this week, its highest level in nearly a year, while the 15-year rate increased to 5.96% from 5.93%. Rising oil prices and inflation concerns have pushed bond yields higher. Thu, 23 Jul 26 12:07:17 +0500 amyc http://www.floridarealtors.org/news-media/news-articles/2026/07/average-30-year-mortgage-rate-climbs-658-highest-level-nearly-year http://www.floridarealtors.org/news-media/news-articles/2026/07/florida-pending-sales-outperform-national-market Florida single-family pending sales rose 4.1% year over year in June, outperforming national and regional declines. Closed sales and prices also increased, though the monthly pending-sales total fell from May. Thu, 23 Jul 26 10:07:27 +0500 amyc http://www.floridarealtors.org/news-media/news-articles/2026/07/florida-pending-sales-outperform-national-market http://www.floridarealtors.org/news-media/news-articles/2026/07/some-walls-are-working-harder-others Zillow’s 2026 paint color analysis found that chocolate brown and sage green may help a home show better, while ochre yellow, bright red and pale pink can turn buyers off. Agents caution that paint alone does not determine value, but bold or highly personal colors can still shape a buyer’s first reaction. Thu, 23 Jul 26 10:07:51 +0500 amyc http://www.floridarealtors.org/news-media/news-articles/2026/07/some-walls-are-working-harder-others http://www.floridarealtors.org/news-media/news-articles/2026/07/why-more-americans-are-turning-co-buying-afford-home More buyers are teaming up with friends or relatives to split the down payment, mortgage and other homeownership costs, making it easier to buy in today’s affordability-challenged market. Wed, 22 Jul 26 12:07:14 +0500 amyc http://www.floridarealtors.org/news-media/news-articles/2026/07/why-more-americans-are-turning-co-buying-afford-home http://www.floridarealtors.org/news-media/news-articles/2026/07/foreclosed-homes-give-buyers-another-path-savings Foreclosed homes sold for a median 27.2% below their estimated value, giving cost-conscious buyers another option as listings reached a six-year high, Realtor.com reported. Economists said the increase reflects a return to more normal market conditions, not a housing crisis. Wed, 22 Jul 26 12:07:02 +0500 amyc http://www.floridarealtors.org/news-media/news-articles/2026/07/foreclosed-homes-give-buyers-another-path-savings http://www.floridarealtors.org/news-media/news-articles/2026/07/simple-steps-can-make-home-listing-stand-out Sellers can attract more buyer attention by highlighting a home’s unique features, keeping descriptions clear and honest, and showcasing the surrounding community. Wed, 22 Jul 26 12:07:47 +0500 amyc http://www.floridarealtors.org/news-media/news-articles/2026/07/simple-steps-can-make-home-listing-stand-out http://www.floridarealtors.org/news-media/news-articles/2026/07/most-aspiring-buyers-say-finances-are-blocking-homeownership A new FICO survey found that 74% of prospective homebuyers said financial barriers kept them from purchasing a home this year, with high prices and interest rates topping the list. The share rose to 85% among first-time buyers, while nearly 6 in 10 Americans said they do not fully understand the homebuying process. Tue, 21 Jul 26 11:07:17 +0500 amyc http://www.floridarealtors.org/news-media/news-articles/2026/07/most-aspiring-buyers-say-finances-are-blocking-homeownership http://www.floridarealtors.org/news-media/news-articles/2026/07/team-growth-needs-more-new-agents As real estate teams expand, clearer systems, stronger accountability and more intentional leadership are helping them manage growth without losing consistency. Tue, 21 Jul 26 11:07:30 +0500 amyc http://www.floridarealtors.org/news-media/news-articles/2026/07/team-growth-needs-more-new-agents http://www.floridarealtors.org/news-media/news-articles/2026/07/ai-and-home-automation-expected-reshape-daily-living-within-20 Artificial intelligence and home automation are reshaping how homes function, from keyless entry and smarter kitchens to lighting, climate control, sleep tracking and bathroom health features that respond more directly to daily routines. Tue, 21 Jul 26 11:07:47 +0500 amyc http://www.floridarealtors.org/news-media/news-articles/2026/07/ai-and-home-automation-expected-reshape-daily-living-within-20 http://www.floridarealtors.org/news-media/news-articles/2026/07/florida-metros-logged-nearly-7500-new-home-permits-june Tampa led with 2,300 permits in the state, followed by Southwest Florida with 1,895. Together, the two regions accounted for about 56% of the total. Mon, 20 Jul 26 13:07:55 +0500 amyc http://www.floridarealtors.org/news-media/news-articles/2026/07/florida-metros-logged-nearly-7500-new-home-permits-june