Flow Simple

WordPress Posting Tips with SEO in Mind

pashmina — Thu, 22 Sep 2011 15:10:33 +0000

Once of the benefits of creating websites on WordPress is that training our clients to manage their own website is simple. No more being “held hostage” by some developer or company when you want to make minor changes to your website. Once the website is built, we believe all our clients should know how to make [...]

Create Citations to Build Links for Local Businesses

pashmina — Wed, 31 Aug 2011 12:35:36 +0000

Citations are references of your local business on other websites. Citation links can be created on local directories, review and Internet yellow page portals, and other niche sites. Citations don’t always have a link to your website. They may just mention the associated name, phone number, or business address. And often these citations can be just [...]

What To Do When My Business Gets a Bad Review?

pashmina — Fri, 24 Jun 2011 15:37:00 +0000

Businesses can and do get bad reviews. And there’s nothing you can do to prevent that occasional negative review despite your best service, care, and effort. If you’ve been on top of things, and have many positive reviews, then that negative one won’t hurt as much. As part of our services, we encourage and educate our [...]

Scaling a Business with SaaS Tools

pashmina — Wed, 25 May 2011 23:00:33 +0000

Web Services Give Small Companies a Competitive Edge The 21st century has ushered in new paradigms and concepts for how we work and collaborate. I firmly believe that a small business with a solid stack of useful SaaS tools, and well defined processes can scale more quickly, and also run circles around an old school [...]

Calculating Your Marketing ROI

pashmina — Fri, 11 Feb 2011 13:42:13 +0000

One of things I do with my clients is help them understand how much they can afford to spend on marketing per client, and per lead. As a small business owner, having these key metrics will make you more confident in your decisions to spend money on marketing, and help you accurately assess the effectiveness [...]

SaaS Apps vs. Traditional Software

pashmina — Wed, 26 Jan 2011 20:20:04 +0000

When it comes to traditionally bought or licensed software versus software as a service (SaaS), many businesses are reevaluating the way they handle their software needs, and are leaning towards SaaS apps. SaaS apps are often highly niched, and simple web applications that are purchased at a low cost. In comparison, the total cost of [...]

What are Long Tail Keywords

jori — Fri, 17 Dec 2010 18:10:43 +0000

Long tail keywords are multi-phrase search queries. An example of a long tail keyword would be ‘Where to buy Half Priced Nike Shoes,’ where ‘Nike shoes’ is an example of a short tail keyword. Long tail keywords are beneficial because they represent the visitors desire for specific service, product, or information. Long Tail Keywords Concept [...]

What is the Cloud?

jori — Tue, 14 Dec 2010 16:19:18 +0000

Definition of Cloud Computing Most users won’t ever really need to know the definition of the Cloud but the concept in itself is fairly interesting. At a minimal level Cloud computing combines three different types of technologies, which is why the definition for the Cloud can be so confusing. A brief overview of these three [...]

No More Need for Data Recovery

pashmina — Thu, 25 Nov 2010 02:38:16 +0000

This afternoon, I got an email from Michelle Villalobos, one of the keynote speakers from the Empowered Women Summit: Pashmina, I’ve spent the last week and a half recovering from the Summit – not just mentally and physically, but also electronically. See, on Monday after the Summit, all hell broke loose – my hard drive [...]

Flow Simple Quoted in Miami Herald Article on Empowered Women Expo

pashmina — Sun, 21 Nov 2010 15:26:03 +0000

Flow Simple owner, Pashmina Lalchandani was recently quoted in the Miami Herald’s article Miami expo teaches women how to become entrepreneurs, which she attended early this month: “This is an opportunity to expand my business,” said Pashmina Lalchandani, who launched Flow Simple, an Internet marketing company a month ago. “One of the valuable things I [...]