- Fluid'Advance -

L’ESSCA se remet sur Grease avec son lipdub

Brieuc — Mon, 09 Nov 2009 10:10:59 +0000

Un petit clin d’oeil et un grand bravo aux derniers étudiants que je connais encore à l’ESSCA qui ont un fait un gros buzz depuis vendredi… Près de 50 000 vues sur Youtube en 3 jours et pas mal de retour sur des blogs. Petit clin d’oeil aussi puisque déjà il y a 2 ans, [...]

The brand utility

Brieuc — Sun, 01 Nov 2009 22:57:01 +0000

Here is an interesting slideshow about the brand utility. The concept of brand utility is already very important. Few brands or companies understood it. As we saw many times on this blog, the game is not anymore to say “look at my products how good they are !” but more and more a real “commitment to [...]

Tof’Selection #30

Brieuc — Sun, 25 Oct 2009 11:55:39 +0000

Such a long time since I wrote the last Tof’Selection ! It will be more regular now. I am thinking a lot about new things for this blog but I’m missing time, no worries, it will come ! Today, a very special selection from Damien Roué’s Flickr photostream. I really appreciated his photos, they reminded me [...]

Virtual or Real shopping ?

Brieuc — Thu, 22 Oct 2009 09:57:12 +0000

A crazy project by Cisco to make your shopping easier… Just imagine this on a website, you won’t need to go out anymore ! Would you like shopping that way ? Via Bruno Walther.

How to create advocacy and conversation

Brieuc — Mon, 19 Oct 2009 22:24:22 +0000

Here is a very nice slideshow on “How to create advocacy and conversation”. I saw it on Paul Isakson’s blog (another great strategist even if it’s not him who did this presentation). How to create advocacy and conversation, Planning-ness 2009 View more documents from Frank Striefler. I wanted to point out these two slides because they sound [...]

Spotify, the best way to listen to music

Brieuc — Mon, 12 Oct 2009 22:05:36 +0000

When I was in Australia, I did not have the chance to discover Spotify. This new music streaming website was released almost one year ago in a few countries (sorry Aussie mates, I think the free version isn’t available yet downunder). Since I’m back I must confess that I caught up this small mistake ! [...]