Sharon Haver – FocusOnStyle.com

Successful Lifestyle Brand: 5 Things You Need To Know To Create One [Video]

Christy Vieira Da Cruz — Tue, 19 Jan 2021 04:43:36 +0000

If you feel that you are not being magnetic to the kind of clients, followers, and tribe you want, attraction marketing may really help you out.

Through the years I’ve heard so small business owners and service providers getting nutty about attraction and making such a big deal over something that is actually pretty simple.

Here’s why...

Attraction marketing or attraction branding is a really basic premise: Birds of a feather flock together.
If you want to be relevant and believable for the audience that you're trying to reach, then you have to walk the walk and look the part.

Perception is everything...

That doesn't mean that you need to be wearing crazy expensive clothes while driving in a Rolls Royce holding on to your diamond tiara, if that’s not your thing.
Attraction marketing is about being attractive to those you want to help so you can get their attention to actually help them.
What it means is just being authentic in who you really are while keeping it a tad aspirational to the audience you want to attract.

Original Post at Successful Lifestyle Brand: 5 Things You Need To Know To Create One [Video]

Productivity Tips: Knowing When It’s Time To Move On!

Christy Vieira Da Cruz — Fri, 18 Dec 2020 05:04:09 +0000

How do you know how much you need to review to stay productive and avoid getting sucked in too deep on a task? Going down the rabbit hole has been a team theme with end of year tech reviews. When the above photo memory popped up of my son, I decided to share how to save yourself from going too deep and getting off track from your goals. 01. First, decide the value of what you’re investigating.
How valuable is it to the user experience and to your bottom line? If it’s not much, set a time limit and move on.

Original Post at Productivity Tips: Knowing When It’s Time To Move On!

Marketing Style: What’s Your Marketing Love Language?

Christy Vieira Da Cruz — Wed, 16 Dec 2020 03:49:22 +0000

Everyone has their own unique marketing style, but knowing what to say online to get your message out there can be a challenge at times. Everyone wants to get the message across in the best way.

Communication these days has certainly taken a deviation from the norm.

As we are masked up, most of our emotion is coming from our eyes (I’m smiling- I swear. You can tell from the bags under my eyes!).

I have no scientific proof beyond a strong observational opinion that our PATIENCE is tried in almost every area.

So- now more than ever— when reading marketing copy, the more cumbersome it is to get to the point, the less inclined people are to read it.

Original Post at Marketing Style: What’s Your Marketing Love Language?

Tech Overwhelm: How To Beat It and Streamline Your Business

Christy Vieira Da Cruz — Wed, 18 Nov 2020 04:29:40 +0000

What 21 Years in Business has taught me…and how it helps to overcome tech overwhelm!
One of the most frequent questions I get asked is, what I’ve learned from having an online business for 21 years.

There have been marketing trends, rebranding initiatives, systems updates, people coming and going, tech migrations and sales funnel shifts… just to name a few.

But the biggest regret, which comes from truly being in the trenches doing, is to overcomplicate things!

By all means nothing is easy, but the more tricked out you get, the greater the chance for complications later.

I primarily use an all-in-one integrated system now — Kartra and wordpress — which has simplified the way I work a lot.

Original Post at Tech Overwhelm: How To Beat It and Streamline Your Business

Your Magnetic Audience: Are You Polarizing? [Video]

Christy Vieira Da Cruz — Thu, 05 Nov 2020 04:17:19 +0000

Grow your audience with this methodology and feel better too...
Do you want to attract your most aligned audience?
People who share your core values and are aligned with your beliefs?
Let's pause for a moment and look at the situation that's happening in the United States right now and see how it can guide you to being magnetic to your audience. Here's why being polarizing is your best advantage...

Original Post at Your Magnetic Audience: Are You Polarizing? [Video]

What To Do BEFORE You Start A Business Or Project [Video]

Christy Vieira Da Cruz — Fri, 09 Oct 2020 05:50:57 +0000

Starting A Brand New Business In Today’s Climate
We are going to talk a little bit today about what to do when you are trying to start a new business in these trying times.

I’ve bootstrapped ALL my businesses and projects… everything from creating a website, producing online courses… soup to nuts…

**…it was my personal investment in myself.**

Watch this video for my proven take on what you should always do before launching your next business or venture.

Original Post at What To Do BEFORE You Start A Business Or Project [Video]

Should You Lower Your Price? [Video]

Christy Vieira Da Cruz — Wed, 07 Oct 2020 05:23:23 +0000

What to do when someone tries to wheedle you down

Today we are going to talk about something that was recently asked by one of my clients (and happened to me as well), which is -- should you lower your price?

What happens when someone asks for a discount?
Are they the right client or customer for you?

Watch to learn how to still offer value and not feel like you’re being taken advantage of.

Original Post at Should You Lower Your Price? [Video]

Personality Branding: Tips From A Shoe Addict [Video]

Christy Vieira Da Cruz — Thu, 01 Oct 2020 04:15:16 +0000

Branding Tip: What’s your obsession?

Here’s an impromptu peek inside my shoe closet!

I know that so many of us can get bogged down with who we really are and what represents us when creating a personality brand.

But the truth is what we gravitate to, is pretty much the same in everything.

Your wardrobe colors, your home, your web colors and even font types have a very distinct similarity if you’re true to what turns you on.

So don’t knock yourself out trying to figure brand colors and brand style out. It’s probably buried in plain site.

Original Post at Personality Branding: Tips From A Shoe Addict [Video]

How To Stay Motivated When Working From Home And Get Things Done!

Christy Vieira Da Cruz — Fri, 04 Sep 2020 05:14:02 +0000

A Tip To Stay Motivated When Working From Home...

Does this sound familiar? You're working from home, you have so much to do, but there are a million and one distractions demanding your attention and time at the same time.

As summer starts to blend to fall, it’s easy to feel that you didn’t accomplish what you set out to do...

Especially, during this crazy time.

I know I felt that way (except for the joy of the soon to come boot season).

Original Post at How To Stay Motivated When Working From Home And Get Things Done!

Attracting Clients: “Why am I not finding the kind of clients I want?”

Christy Vieira Da Cruz — Fri, 28 Aug 2020 03:43:59 +0000

If you feel that you are not being magnetic to the kind of clients, followers, and tribe you want, attraction marketing may really help you out.

Through the years I’ve heard so small business owners and service providers getting nutty about attraction and making such a big deal over something that is actually pretty simple.

Here’s why...

Perception is everything...

Original Post at Attracting Clients: “Why am I not finding the kind of clients I want?”

Want A Secret To Stop Overthinking And Be More EFFECTIVE?

Sharon Haver — Fri, 17 Jul 2020 04:39:01 +0000

Your BEST ideas come in the moment. It's a moment based on years, decades of EXPERIENCE. Today I'll be touching on one one of my best hacks to stop overthinking in its tracks and get your best work out in less time. Give me a "hell yeah" if you ever sat down to create something and spent hours staring at a computer only to spit out the most boring crud in the world!!! OVERTHINKING is a curse that holds you back from reaching your goals... OVERTHINKING is what causes murky design and turgid copy.. I'm so deadline oriented that with a due date looming,I create my best work... Punchier copy. More compelling design. Perfectly executed projects.

Original Post at Want A Secret To Stop Overthinking And Be More EFFECTIVE?

Designing a Personal Brand With Your Personality: What’s The First Thing You Need To Look At?

Sharon Haver — Mon, 13 Jul 2020 18:55:06 +0000

How do you add interest to your brand design? I’m often asked about where to start when designing the look and feel of a brand.
It’s the same as your home... it’s the same as your wardrobe... Your business... your brand is an extension of who you are.
It reflects what you gravitate to ... what puts a smile on your face... what’s relevant to you.

Original Post at Designing a Personal Brand With Your Personality: What’s The First Thing You Need To Look At?

Are you NOT attracting your dream clients? [Video]

Christy Vieira Da Cruz — Mon, 13 Jul 2020 18:27:11 +0000

As small business owners, entrepreneurs and coaches, we all want to work with our dream clients and build a successful business with great people. But what happens when you get a P.I.T.A. (Pain in the ass) customer, who is less than your dream client?
Hey, we are all not perfect and even make mistakes ourselves, but...Treating people with the same RESPECT we would like to be treated is paramount to your own joy and success, but sometimes we get the PITAs.

Original Post at Are you NOT attracting your dream clients? [Video]

How To Look Confident In Eyeglasses- Try These Style Hacks [Video]

Christy Vieira Da Cruz — Sat, 11 Jul 2020 18:17:49 +0000

Talking reading glasses and how to not look like a fuddy-duddy with these eyeglass hacks...

Upfront, wearing farty glasses is a personal pet peeve of mine. Those skinny readers from the early 2000's... drugstore cheesy frames that aren't exactly right for your prescription so you squish your face up every time you to try to read. STOP. From a style standpoint dated glasses just ruin your look.

Original Post at How To Look Confident In Eyeglasses- Try These Style Hacks [Video]

Career Path: Is Your Expertise A Little Messy? [Video]

Sharon Haver — Thu, 02 Jul 2020 16:39:43 +0000

Your career path may not be linear, if not a little messy, and that only adds to your ability as an expert in your niche.
The more we live, the more expertise we acquire. Yet it's too easy to assume that there's ONE path for everyone to reach their career goals or pivot to a new career- it sure wasn't for me!

In reality, for most of us, what influences your expertise is quite the opposite of a lifetime of a single focus. It's time to see your expertise through the lens of being a well-rounded person with the unique ability to analyze a situations from different vantage points.

Let's dive into being an expert with a diverse background a little deeper in my video below...

Original Post at Career Path: Is Your Expertise A Little Messy? [Video]

The Four Easy-Peasy Key Elements of Every Marketing Video… [Video]

Sharon Haver — Wed, 24 Jun 2020 18:43:51 +0000

What To Say On Video Even When You Don’t Know What To Say…
The video elements that set the pace even when you just jumped out of bed and having your morning coffee on the hotel lawn!
Let’s face it, for most of us who are small business owners, entrepreneurs, coaches or consultants, or new to online business and fleshing out your personal brand, video can be overwhelming...

Original Post at The Four Easy-Peasy Key Elements of Every Marketing Video… [Video]

Want To Connect and Align With Your Audience On Video? [Video]

Sharon Haver — Mon, 22 Jun 2020 18:26:32 +0000

Besides health, it’s an eye opener to reach your audience. Are you sharing your reality? When you’re speaking to your audience, making videos or even in your copy, it’s too easy to want to appeal to everybody. Everybody is actually nobody. Speak from your heart, address your situation, and that will immediately attract your best and most aligned audience and potential customers. Let me elaborate a little further in this video...

Original Post at Want To Connect and Align With Your Audience On Video? [Video]

How Confident Women Over 40, 50, 60 Get Their Goals

Sharon Haver — Thu, 11 Jun 2020 00:28:33 +0000

11 Signs of Becoming A Confident Woman

We’re all doing the best we can every day but what makes some women more confident than others? When it comes to standing out in your business niche, pulling off a certain outfit, or even making massive life goals, some women seem to have all the confidence in the world while others are too timid to barely dip their toes into their dreams.

So what makes confident women tick? How can some women be more confident than others? Is lack of confidence holding you back from achieving your goals. Let’s explore what makes a woman confident from my personal lens.

Original Post at How Confident Women Over 40, 50, 60 Get Their Goals

Authentic Storytelling Is The Secret Sauce To Building A Business Brand That Stands Out

Christy Vieira Da Cruz — Fri, 05 Jun 2020 17:48:21 +0000

...and you do that via authenticity in video marketing and photos.
If you've been thinking about using video or branded images as a vehicle for marketing and growing your business, NOW is the best time to leverage these incredible tools to attract your most aligned audience through the power of authentic storytelling.

Original Post at Authentic Storytelling Is The Secret Sauce To Building A Business Brand That Stands Out

What Business Tools I Use To Run An Online Business [Video]

Sharon Haver — Fri, 29 May 2020 18:27:58 +0000

Are you also overwhelmed with all the "stuff" and crave ways to make everyday more joyful?

Especially now, simplification feels more right than ever.... in what you wear and... in how you run your work from home or online business. Are you also overwhelmed with all the "stuff" and crave ways to make everyday more joyful?

Especially now, simplification feels more right than ever.... in what you wear and... in how you run your work from home or online business.

Original Post at What Business Tools I Use To Run An Online Business [Video]

Video Marketing Made Easy: How to remove the friction between you and your best audience [Video]

Sharon Haver — Fri, 29 May 2020 18:19:50 +0000

What's getting you stuck scaling to your Best Audience? So when you use antiquated ways of building boundaries between you and your best audience... you are not only cutting off your ability to earn more... But you are creating friction between you and really helping them.
You are your greatest asset. Believe it.

Original Post at Video Marketing Made Easy: How to remove the friction between you and your best audience [Video]

Do More By Doing Less: Learning the art of multitasking…[Video]

Sharon Haver — Thu, 28 May 2020 18:48:44 +0000

Multitasking Productivity Hack!!!
Yup, there are days where you feel like an octopus trying to get as much done at once.
The problem with multitasking is that you never feel accomplished, at least I don't.
But I do have a little hack for times when you really need to get it ALL done at pretty much the same time.

Original Post at Do More By Doing Less: Learning the art of multitasking…[Video]

6 Video Marketing Tips So You Can Say Goodbye To Overwhelm

Sharon Haver — Wed, 27 May 2020 17:05:07 +0000

Even if you’re camera shy, using video marketing to grow your brand can really be simple… when you know how.

These days it seems like everyone and their uncle has video training… how do you not get overwhelmed by all the material out there? Marketing videos can be complicated if you’re in over your head with too much tech. Lucky for you, the less “professional” a video is, the more it converts these days (meaning more revenue from doing less).

99% of people who use video for marketing say they'll continue using video in 2020. With that in mind, let me show you how easy it can be to create videos for your business that connect you with your people.

Original Post at 6 Video Marketing Tips So You Can Say Goodbye To Overwhelm

Modern Business: If You Want Your Branding Photos To Stand Out, Do It Like A Supermodel

Sharon Haver — Wed, 27 May 2020 02:06:22 +0000

Supermodel leadership might just be what you need if you want your branding photos to stand out and really engage. Good news is that it is not only less stressful and expensive than hiring a branding photos, but more effective and relevant in today’s market.

Smart business people look to what their audience is watching…

Original Post at Modern Business: If You Want Your Branding Photos To Stand Out, Do It Like A Supermodel

Comfort Marketing: Do you want to grow your audience so you can get more sales from your videos? [Video]

Sharon Haver — Tue, 26 May 2020 22:02:23 +0000

If your video engagement is falling flat, try what’s working now: Comfort Marketing. Way less caloric than comfort food and far more lucrative. If you want to sell more stuff.

The secret sauce is having your audience feel that they know you so well….

Original Post at Comfort Marketing: Do you want to grow your audience so you can get more sales from your videos? [Video]