FOLDEN eMarketing Blog

B2B Online Marketing Trends

FOLDEN.INFO — Mon, 08 Feb 2010 14:11:51 +0000

A new study on online trends in b2b internet marketing forecasts a 12 percent growth rate for the b2b segment, which will be accompanied by shifts in the online marketing mix. The greatest increase in spending is expected in the reach of social aka business networking followed by websites especially created for lead generation and [...]

Social Media Use of Teens and Tweens

FOLDEN.INFO — Fri, 05 Feb 2010 01:49:46 +0000

PEW Internet has released a new report. The report surveyed the social media use of teens and young adults. Key findings are that this group does less blogging, but nevertheless increases using other social media services. Opposite to this people in the age group 30 and older are increasing slightly to write blogs. Social Media and [...]

Social CRM Service Bantam Live now out of Beta

FOLDEN.INFO — Thu, 04 Feb 2010 23:00:17 +0000

The social crm service Bantam Live, which has been covered here already, is now out of beta and available to the public. Read more about the launch at this article by TechCrunch. Directory Sources: Social CRM, CRM Applications - Social Support Tools

Mobile Use similar to the Web

FOLDEN.INFO — Thu, 04 Feb 2010 21:55:51 +0000

Astonishing similar habits of mobile internet usage and the use of the world wide web is shown in some research by Nielsen Wire. The data shown in the post below does not say much more, but this is remarkable. Search, email and social networking are the most popular activities on the mobile internet. Mobile Audience Mirrors [...]

Live Blogging with Cover It Live

FOLDEN.INFO — Thu, 04 Feb 2010 20:27:40 +0000

The live blogging service Cover It Live has sent out some notes today talking about its success and announcing new features being available on February 16 th. Through the last year the service increased the page views generated by its users by 8000 %. Whereas page views today may sound strange, it is a big [...]

Realtime Analytics to Measure the Engagement

FOLDEN.INFO — Wed, 03 Feb 2010 17:34:45 +0000

mixpanel is a new provider of a realtime analytics solution to measure the engagement with apps. The application tracks interaction and behavior as well as actions by defining funnels, the predefined and desired action at the end of a logical process. The application may be used for all kind of apps both on the mobile internet [...]

News about the iPad: Internet Advertising

FOLDEN.INFO — Tue, 02 Feb 2010 19:12:37 +0000

The launch of the iPad, Apple’s tablet computer, has been a dominating topic last week. There have been big expectations and after the launch there have been mixed reactions. Now a couple of services have been introduced, which exploit the platform for internet advertising. This approach sounds a bit strange and explains what people meant by [...]

Internet Marketing Review February

FOLDEN.INFO — Mon, 01 Feb 2010 19:30:20 +0000

The directory update February contains the topics Internet Marketing, Online Research and Software as a Service with two particular sites on Office Software and Streaming Software. Below follows a brief analysis of up to date internet marketing trends. Internet Marketing and Advertising The marketing update includes numerous new services, which goes along with the increasing optimism of [...]

Business Network for Advertising Media and Marketing

FOLDEN.INFO — Thu, 28 Jan 2010 18:30:35 +0000

Concept Feedback is a business network to discuss advertising media, design and marketing concepts as well as web design and redesigning issues. Just as the name describes it the service enables members to present their work to get some feedback. Reviewed concepts and those waiting for a review are listed by a couple of lists. [...]

Social CRM with beRelevant

FOLDEN.INFO — Wed, 27 Jan 2010 20:18:30 +0000

beRelevant is a social crm and crowd sourcing service. The service extends existing crm applications to the social web to keep in touch with customers. Companies now may become connected with their customers on the social web to get feedback or to engage them. To manage the priority of contacts and to indentify the most [...]

Mobile Intelligence and Metrics Service launched

FOLDEN.INFO — Wed, 27 Jan 2010 19:57:40 +0000

Mobile Marketing Watch reports about the launch of a new mobile intelligence and metrics service. The service is called Ground Truth and examines the mobile internet usage in the US. The service uses a proprietory technology called True View and claims to provide the most accurate mobile market data. This sounds plausible, if one reads the [...]

Social Media Trends and Enterprise Usage

FOLDEN.INFO — Wed, 27 Jan 2010 17:32:04 +0000

The blog Digital Influence Mapping Project has published an article about the organization of social media activities within enterprises. Three different organizational models are described, which all got advantages for the particular purposes or organizations. The three models are Distributed (unorganized, organic), Centralized (hierarchic, top down) and Coordinated (organized by competence). Centralized Control of Social vs. [...]

Social Media Marketing Suite

FOLDEN.INFO — Tue, 26 Jan 2010 15:43:16 +0000

Spredfast is a provider of a comprehensive social media marketing suite, which enables the management of campaigns on various platforms, monitoring of relevant content and campaign controlling. The webbased application is designed for the purposes of enterprises by offering facilities to management multiple accounts for the purpose of team colloboration with the latter being supported by [...]

Directory of Mobile Marketing and Technology Experts

FOLDEN.INFO — Mon, 25 Jan 2010 21:33:20 +0000

The idea of the Mobile Experts Directory is to connect companies in the need for help with experts in the range of mobile marketing and mobile technology. At its about page the service describes the necessity by most diverse technologies and platforms. The aim of the directory is to connect organizations with experts in the [...]

YuMe puts Interactivity into Video Advertising

FOLDEN.INFO — Fri, 22 Jan 2010 16:21:55 +0000

Now the YuMe video advertising network has launched interactive features for video advertising. Lately the video advertising network and marketing solution provider Jivox did it. The new feature called Triple Play consists in a pre roll ad followed by up to three links to offer a choice of additional information or promotions. You may read [...]

Internet Advertising within Forums

FOLDEN.INFO — Thu, 21 Jan 2010 23:21:49 +0000

PostRelease is a new and innovative service enabling internet advertising within the threads of forums by sponsored forum posts. The service complies with legal regulations by marking the sponsor messages and released some research about the efficiency of such campaigns. The response rates increased by 100 % over a year and click through rates increased [...]

FCC launched Future of Media Website

FOLDEN.INFO — Thu, 21 Jan 2010 23:02:28 +0000

The FCC has launched a website called Future of Media. The site is dedicated to examine the information infrastucture in the US to assure that people are able to stay informed. Directory Sources: Business Networking, Document Sharing - Market Studies, Research

Social Shopping goes Realtime

FOLDEN.INFO — Thu, 21 Jan 2010 22:53:04 +0000

The social shopping site Kaboodle has redesigned its appearance and added some advanced features. At all the site is about bookmarking of commercial stuff and enables members to exchange their shopping ideas and to get information about hot products. The site is introducing its new look at a the page About our Redesign, which explains [...]

Interactive Video Advertising Features added by Jivox

FOLDEN.INFO — Wed, 20 Jan 2010 18:49:53 +0000

Interactive video advertising is well recognized by marketers. Beside of video sharing networks including YouTube up to now interactive video applications have been supplied by a couple of newcomers and startups. Now Jivox, an already established video advertising network and video marketing solution provider, enhanced its video advertising offers by interactivity. The features of the new [...]

Tablet Computers predicted to become a Success this Year

FOLDEN.INFO — Wed, 20 Jan 2010 17:06:12 +0000

CNet reports about a Deloitte research predicting that tablet computers will become a success this year. CNet quotes that Tablet Computers named NetTabs synonymously will fill a market gap, which is between the tiny screen of mobile and rather unhandy computers. Me I have always been a fan of tablet computers wondering why these have not [...]

Analysis of the Size and Growth of the Realtime Web

FOLDEN.INFO — Tue, 19 Jan 2010 22:04:32 +0000

There have been a couple of articles discussing the growth of the realtime web and especially the growth of Twitter. Just today 3,5 % have been cited after exponentional four figured growth for Twitter in the past, with the 3,5 % even coming from international expansion. Now here is a great article with some research [...]

Study on Business Intelligence and Social Media Data

FOLDEN.INFO — Tue, 19 Jan 2010 21:46:27 +0000

Kognitio and Baseline Consulting have conducted a survey about the state of the business intelligence industry. Key findings are expectations that the employment of business intelligence applications will grow and that there is a pressure to proove success. Astonishingly the majority of business intelligence professionals is unsure about the value of data gathered from the [...]

Twitter Enterprise Application for Social Support Forums

FOLDEN.INFO — Tue, 19 Jan 2010 21:02:07 +0000

followbase is an enterprise application to use Twitter as a realtime customer service and social support tool. People seeking for support are able to submit their questions directly on company forum pages to be answered immediately. The forums are customizable and too have crowd sourcing functions by offering tabs for feedback and ideas. At the [...]

Social Network on IT launched

FOLDEN.INFO — Mon, 18 Jan 2010 21:11:22 +0000

The Lifestream Blog reports about FeedMaze.com, a new vertical social network on information technology designed as a lifestreaming service. This means realtime technology information and discussions. Read more about the background and the technology used to create the service in the following article. Feedmaze.com Launches Community Based Lifestreaming App on Noserub Open Source Platform Directory Sources: Lifestreaming [...]

Google Ranking of Realtime Content

FOLDEN.INFO — Mon, 18 Jan 2010 15:49:42 +0000

A lot has been speculated already on how Google ranks content out of the realtime web (s.a. Google announces Realtime Search Features). Now an official statement has been reported at the SearchEngineWatch Blog. The evaluation of realtime content (here Twitter) and by this the ranking happens by similar principles like the ranking of common content. Parameters [...]

YOC Group starts international Mobile Advertising Network

FOLDEN.INFO — Mon, 18 Jan 2010 15:38:58 +0000

The YOC Group has launched an international mobile advertising network dedicated to mobile marketers and publishers. The platform ubiyoo is a global marketplace with self service to buy mobile advertising. The media currencies are cpc and cpm, targeting beside other parameters may happen by target groups, devices and mobile providers. Get further information at the [...]

Interactive Television Trends and 3D TV

FOLDEN.INFO — Mon, 18 Jan 2010 15:33:26 +0000

InformITV reports about strong growth predictions for internet connected tv sets and peripheral devices like video recorders, which will reach 80 % this year. In absolute numbers this means a half billion of internet connected tv sets in the near future. Furthermore the ITU aims to develop a 3d tv standard. Net connected TV could approach [...]

Automatic Creation of Interactive Shopping Video

FOLDEN.INFO — Fri, 15 Jan 2010 17:33:15 +0000

aiplay comes up with an innovation in the reach of interactive video usable for shopping. The application enables the enhancement of existing videos used within shopping sites by automaticly adding interactive shopping features to these videos. This happens by reading product data out of a shopping application and adding the data to the videos. This [...]

The Size of the Twitter Audience by Countries

FOLDEN.INFO — Thu, 14 Jan 2010 22:18:22 +0000

The social media research company sysomos has released a report about the global Twitter audience. The report is giving insights into the size of the audiences of particular countries and their activity. Furthermore the report covers the most active cities. Exploring the Use of Twitter Around the World Directory Sources: Business Networking, Document Sharing - Market Studies, [...]

A Dilemma generated by Improved Targeting Opportunities

FOLDEN.INFO — Wed, 13 Jan 2010 17:59:42 +0000

Research Brief by MediaPost Publications has published an interesting article about trends in targeting. Targeting is a popular trend in internet advertising and the development of new targeting technologies is driven by competition and the need for rationalization. Now and in the time of forced development of new targeting technologies a dilemma is happening already. [...]

Comprehensive Mobile Marketing Platform launched by Velti

FOLDEN.INFO — Wed, 13 Jan 2010 17:38:13 +0000

Velti, a provider of mobile marketing solutions and services, has launched Velti mGage. Velti mGage is a most comprehensive mobile and cross media marketing platform dedicated to agencies and marketers as well as carriers and publishers. The new service is offering access to more than 70 Velti mobile and cross media marketing applications. These applications do [...]

Aggregator for Affiliate Marketing

FOLDEN.INFO — Tue, 12 Jan 2010 16:09:48 +0000

VigLink is a new service offering an innovative way to earn money and to enhance the reach of affiliate programs. The site aggregates the earning opportunities of various affiliate marketing networks and offers publishers an opportunity to generate an income without joining these networks. Too, merchants running an affiliate program may participate by inviting VigLink [...]

The Twitter Advertising Network Assetize

FOLDEN.INFO — Mon, 11 Jan 2010 19:54:02 +0000

assetize is another Twitter advertising network, which has already sent out above 100 million marketing messages. The service is most comfortable by offering all marketing tools needed from campaign creation and targeting to campaign analytics. Too, to publishers aka tweeters a whole suite of tools is available including metrics as well as daily earning reports [...]

Mobile Commerce Growth by Smartphone Usage

FOLDEN.INFO — Mon, 11 Jan 2010 19:38:02 +0000

A study by Compete founds a growing acceptance and use of mobile commerce by smartphone users. Too, smartphones become mainstream and are no longer used by tech elite only. An astonishing amount of 37 % of smartphone owners have already used their phone to purchase regular goods and this new shopping channel is expected to grow [...]

Study on Open Innovation and Crowd Sourcing

FOLDEN.INFO — Mon, 11 Jan 2010 19:22:48 +0000

The TIM Research Group has published a study about the market of open innovation. The term open innovation describes the approach of using new technologies like communities and social media applications for the development or feedbach and ongoing development and improvement of products. This approach has to be assigned to social media marketing and market [...]

Social Media Business devided into B2B and B2C

FOLDEN.INFO — Fri, 08 Jan 2010 21:36:08 +0000

Brian Solis has put together figures about the degree b2b and b2c companies are participating in the social media business. Furthermore the article refers to a study by business.com, which is available here. The Business of Social Media: B2B and B2C Engagement by the Numbers Directory Sources: Business Networking, Document Sharing - Market Studies, Research

Trends in Journalism

FOLDEN.INFO — Fri, 08 Jan 2010 21:24:21 +0000

The Nieman Journalism Lab has put together some trends for journalism. The conclusions are similar to those made within the post about The Future of Television. Traditional media has a tough time, but new possibilities like hyper local media or new publishing platforms like ereaders or tablet computers are offering new chances. What 2010 will bring [...]

Advertising within Social News Streams becomes a Marketing Channel

FOLDEN.INFO — Thu, 07 Jan 2010 18:09:44 +0000

The expert publication AdAge reports about a growing trend towards internet advertising within social news streams, which happens in a similar way to the just introduced new features of the OneRiot advertising system. The article of AdAge refers to advertising opportunities by Twitter posts as well as within news streams at social networks like Facebook and [...]

Do you know the Vlogosphere

FOLDEN.INFO — Wed, 06 Jan 2010 00:51:51 +0000

MeFeedia has released a report about the vlogosphere, which might make you wonder what it is about. The term vlog is synonymous to video blog and by vlogging all the online video boom started with blogs enabled to display video. MeFeedia is still using this term to classify sites, which today are more often described by [...]

The Future of Television

FOLDEN.INFO — Tue, 05 Jan 2010 19:32:59 +0000

The trouble of traditional media in todays changing media landscape might already be used as a proverbial description. By this read you probably suppose the predictions to the future development of traditional television given by informitv, an expert source on the ongoing development of television. Whereas it sounds dramatic it is just the expectation of sure [...]

Internet Advertising within Realtime News Streams

FOLDEN.INFO — Tue, 05 Jan 2010 19:17:25 +0000

The realtime social media search engine OneRiot (a brief review of OneRiot) has announced a new feature of its RiotWise advertising system. This new feature is called Trending Ads and has been introduced at the OneRiot blog lately. RiotWise Trending Ads do enable to place ads within the realtime streams of news. By this the ads [...]

Green Marketing is most promising

FOLDEN.INFO — Tue, 05 Jan 2010 18:49:23 +0000

MediaBuyerPlanner, a source for media professionals, has released a report about the value of green marketing. The main result is a strong effectiveness. But this effectiveness of green marketing may differ by the company or organization sending out a message and the channels used for communications. Nevertheless in general green marketing is a trend issue. [...]

Internet Marketing Review January

FOLDEN.INFO — Mon, 04 Jan 2010 22:01:42 +0000

The directory update January contains the topics Internet Marketing, Online Shopping and Webmaster Tools. Below follows a brief analysis of up to date internet marketing trends. Internet Marketing and Advertising The year 2010 is expected to be most interesting in marketing. There is an ongoing need for rationalization and new business models will evolve by maturing social [...]

ShareThis releases Data about Sharing Trends

FOLDEN.INFO — Fri, 18 Dec 2009 18:09:32 +0000

ShareThis, a provider of a popular button solution to ease sharing, has released data about sharing trends. At all sharing increasing about 200 % during the year 2009 and the value of an integrated sharing facility may be about 30 % more traffic. The Value of Sharing: Social Engagement Directory Sources: Business Networking, Document Sharing - Market [...]

The Mobile Shopping Experience

FOLDEN.INFO — Fri, 18 Dec 2009 00:03:00 +0000

Consumer Focus, a british consumer rights organization, has released a study on international mobile commerce and especially shopping. The study is based on mystery shopping, which happened in 11 countries between July and September 2009. During this time span researchers bought 112 products and services using mobile phones. Pocket Shopping (PDF) Directory Sources: Business Networking, Document Sharing [...]

Sharing and Organizing Research Papers with Mendeley

FOLDEN.INFO — Thu, 17 Dec 2009 23:52:09 +0000

Mendeley is an application to organize and share research papers. The service describes itself as iTunes for research papers by offering a software to access and organize papers and to make these papers available to others by storing them in the cloud. Furthermore the application enables to connect and discuss with others. For further information [...]

The near Future of Media

FOLDEN.INFO — Thu, 17 Dec 2009 23:44:22 +0000

Nielsen Wire has put together an outlook of the near future of media, the year 2010 and beyond. In this outlook media means cross industry trends, internet, mobile, tv and other devices like gaming consoles. The media landscape looks bright for consumers, who are able to get, participate and produce media anywhere already. But by the [...]

Webcam Streaming will be Part of HTML

FOLDEN.INFO — Thu, 17 Dec 2009 23:23:10 +0000

The W3C will develop a html specification for webcams, which probably (probably because the specification is still in development and by this the features are, too) will enable things like to stream onto a website without the need of additional software. Furthermore this probably will not be limited to webcams or vice versa by an [...]

Now User generated News go Realtime

FOLDEN.INFO — Thu, 17 Dec 2009 00:23:29 +0000

The problems of the news industry ranging from problems offline with less sales to online problems with the need of new income streams are well known. Social media and especially Twitter have become new news destinations. Now HubPages, a site dedicated to user generated news, has started a new round in this game. As TechCrunch reports [...]