FOLDEN eMarketing Blog

Online Service to Measure and Compare Brand Awareness

FOLDEN.INFO — Thu, 11 Mar 2010 02:34:22 +0000

Heardable is a new launched online service providing a scoring system to measure the awareness of brands. The service enables to get a score for particular brands and to compare the scores of various brands for the purpose of competitive analytics. Further features are a brand directory and the Heardable 100 Index. Heardable is describing the [...]

Company and Fan Pages on Twitter

FOLDEN.INFO — Wed, 10 Mar 2010 18:32:07 +0000

A new Twitter app for business purposes has been introduced in an article by TechCrunch. It is TweetShare, an app to create community pages for brands, companies and similar purposes. The app is most comfortable by enabling companies to create whole media rooms and by supporting all kind of media, even hd video, and by [...]

Rubicon Project introduces Mobile Advertising Version

FOLDEN.INFO — Tue, 09 Mar 2010 17:06:57 +0000

The Rubicon Project, one of the first movers in the range of advertising exchanges and aggregation of advertising networks, has launched a mobile version of its service. The service is realized in partnership with mOcean Mobile, a provider of a mobile ad management solution enabling the aggregation of advertising networks, too. The service is provided [...]

Mobile Social Networking is growing

FOLDEN.INFO — Tue, 09 Mar 2010 17:00:09 +0000

Mobile social networking has already been mentioned often as a growing trend here. Up to date data is provided by a new comScore study. According to this study the mobile use of Facebook has grown 112 % in the past year and the mobile use of Twitter has grown 347 % within the same time [...]

Enterprise Microblogging Solution

FOLDEN.INFO — Mon, 08 Mar 2010 17:51:22 +0000

StatusNet, provider of one of the most popular microblogging solutions, has enhanced its open source offer by an enterprise microblogging solution. The new service StatusNet Enterprise Network is a hosted microblogging solutions, which is designed for enterprise purposes. There are various versions available, which differ by the degree of support. Directory Sources: Microblogging

Google Indexing of Websites will happen in Realtime soon

FOLDEN.INFO — Fri, 05 Mar 2010 23:57:10 +0000

Dylan Casey, senior produkt manager of Google, announced at the Search Marketing Expo, that the company is working on a mechanism enabling the indexing of websites aka submitting content to the search engine index in realtime. Get further information at the article below. Google Index to Go Real Time Directory Sources: Search Engine Marketing

Free Report on Social CRM

FOLDEN.INFO — Fri, 05 Mar 2010 23:43:51 +0000

Social Media Today reports about a free report on the use of social crm, which is available below as a slideshow. The content describes 18 use cases of social media technologies for customer relationship management. The report is accompanied by a webinar and intiatives to discuss the issue and to spread the word. All information [...]

Mobile Augmented Reality is a Growth Market

FOLDEN.INFO — Fri, 05 Mar 2010 18:53:26 +0000

Juniper Research has released a study about the growth potential of mobile augmented reality, which includes a definition and expects the market to reach $ 732 million by 2014. Get further information about the background of augmented reality and insights by the following excerpt. Mobile Augmented Reality Poised for Rapid Growth Directory Sources: Business Networking, Document Sharing [...]

SMEs enjoy Social Networking and Video Email

FOLDEN.INFO — Thu, 04 Mar 2010 16:54:38 +0000

SME companies are eagerly embracing social networking tools to foster their business. The use of social media services has increased by 100 % from 12% to 24% in the last year. These activities include blogging as well as being active on popular social and business networks. Small Business Success Index Highlights In another survey email marketing solution [...]

Official Twitter Developer Conference

FOLDEN.INFO — Thu, 04 Mar 2010 16:35:25 +0000

Biz Stone, co founder of Twitter, has sent out an official newsletter with a couple of up to date information. The most important information without doubt is the announcement of the first ever official Twitter Developer Conference, which is called Chirp and which will happen during 14th to 15 th April in San Francisco. It [...]

Study on User generated Content and the News Market

FOLDEN.INFO — Wed, 03 Mar 2010 22:21:31 +0000

A perfect match to the topic Local Social Networking and News of the March Update is a new study published by PEW Internet. The study examined the user generated content segment especially in the reach of news and consumption of user generated news. Understanding the Participatory News Consumer Directory Sources: Document Sharing, Business Networking - News [...]

Crowd Funding Platform for Internet Start Ups

FOLDEN.INFO — Wed, 03 Mar 2010 22:12:25 +0000

Grow VC is a crowd funding platform for start ups. The service is focussing on companies active on the web and the mobile internet. The best way to get some insights into the features is the tour. Directory Sources: Venture Capital

Google relaunchs its Ad Creation Marketplace

FOLDEN.INFO — Wed, 03 Mar 2010 22:08:22 +0000

The Ad Creation Marketplace by Google offers a reasonable way to create tv and video adverts. The platform is a marketplace connecting customers seeking for creative media and creatives for the purpose of the production of advertising media. Furthermore the platform connects to Google’s advertising services Google TV Ads as well as to the Promoted [...]

Internet Marketing Review March

FOLDEN.INFO — Mon, 01 Mar 2010 23:13:56 +0000

The directory update March contains the topics Internet Marketing, B2B Trade and Local Social Networking and Mobile Social Media. Below follows a brief analysis of up to date internet marketing trends. Internet Marketing and Advertising The current month may be seen in the context of media convergence. By a classic approach this concerns the convergence of the [...]

Experimental Journalism

FOLDEN.INFO — Fri, 26 Feb 2010 19:02:59 +0000

The Online Journalism Blog reports about some experiments in online journalism. These were part of an exercise assigned to students of a MA in Online Journalism, which in particular was dedicated to live journalism. I found maps as a popular feature within the results, which too have been an essential part of the art work [...]

Integrated Ad Server Solution for Web and Mobile Advertising

FOLDEN.INFO — Thu, 25 Feb 2010 20:22:49 +0000

Newtention Technologies, provider of ad management and ad server solutions, has introduced the version newtention n7. This new version integrates both advertising on the web and mobile advertising and includes complete targeting and tracking functionality for both kind of media. The delivering of advertising media may be handled automaticly depending on the user interface including [...]

TargetSpot launches Mobile Audio Advertising

FOLDEN.INFO — Wed, 24 Feb 2010 14:28:31 +0000

The audio advertising network TargetSpot, which has launched a tracking system for internet radio advertising lately, starts a mobile audio advertising service. According to DM News the new service will serve the app market of the Android, Blackberry and iPhone mobile phones. Targeting happens by demographic data and platforms. Get further information by the following [...]

Interoperability of Mobile Bar Codes

FOLDEN.INFO — Tue, 23 Feb 2010 00:51:12 +0000

Lately there has been a post about bar codes being a hot trend in mobile marketing with different standards being a hurdle for broader acceptance and growth. Now Mobile Marketing Watch reports about a clearinghouse for mobile bar codes enabling interoperabilty announced by Neustar. Further information is available by the press release of Neustar. Neustar announces [...]

Guide on Social Media Advertising

FOLDEN.INFO — Tue, 23 Feb 2010 00:41:00 +0000

The IAB announced a couple of news today and beside the already mentioned interactive tv advertising guide the Standard Terms and Conditions Version 3.0 for the interactive industry have been published and a first ever “Social Media Buyer’s Guide”, which is dedicated to the social media advertising buying process. The latter is part of a [...]

Interactive TV Advertising Guide

FOLDEN.INFO — Tue, 23 Feb 2010 00:25:36 +0000

The IAB has published a guide on interactive tv advertising. The guide is part of a series of platforms reviews and dedicated to the education of marketers. It includes an overview of the interactive tv market in the US, key definitions and metrics, case studies and an introduction to market participants and service providers. Get [...]

Sentiment Analytics Tool for Twitter

FOLDEN.INFO — Mon, 22 Feb 2010 21:56:43 +0000

Everything Twitter reports about a sentiment analytics tool for Twitter posts. The tool, which started by a natural language processing project at Standford University, interpretes post regarding their intention. The tool is hosted at appspot and available by twittersentiment.appspot.com. Further information is available at the about page and the review at Everything Twitter. Directory Sources: Social [...]

Google announces new Ad Serving Platforms

FOLDEN.INFO — Mon, 22 Feb 2010 20:53:10 +0000

Google announced an upgrade of its ad serving business. This upgrade will put together already existing ad serving offers, the Google Ad Manager and DoubleClick’s DART for Publishers (DFP), under a new name called DoubleClick for Publishers. Too, the new service is devided into two parts, DoubleClick for Publishers and DoubleClick for Publishers Small Business. There [...]

The Rise of the Social Networks

FOLDEN.INFO — Fri, 19 Feb 2010 22:09:14 +0000

There are various ways to measure success on the internet and one figure is the amount of unique visitors. Related to this Facebook has become the second most visited online service in the US surpassing Yahoo and just following Google. In the case of time spend Facebook is the leader already. Too, Twitter is on [...]

Mobile Usage Data on Time Spending

FOLDEN.INFO — Fri, 19 Feb 2010 19:57:22 +0000

The mobile internet currently is bringing up surprises. Not long time ago there have been high expectations in mobile music, video and tv and now social netwoking is an unforeseen but popular behavior. The mobile phone already has become an every day mean for various tasks. But the figure a new study by Ruder Finn [...]

Mobile Advertising Platform with Network Aggregation and App Management

FOLDEN.INFO — Thu, 18 Feb 2010 20:34:42 +0000

mOcean Mobile is a mobile advertising platform offering services to both advertisers as well as publishers. Furthermore a white label version is available to establish mobile advertising networks and an api interface for developers. By the integration of other networks the platform enables advertisers to manage mobile campaigns across networks and publishers to sell inventory [...]

Demographic Data of popular Social Networks

FOLDEN.INFO — Thu, 18 Feb 2010 20:23:36 +0000

Pingdom, a provider of website performance monitoring solutions, has released a study on age demographics of 19 popular social networks. The average age across these networks is astonishingly high by 35-44 years. Whereas this age group is highly represented across these networks, there are significant differences for particular networks. These are shown by graphics within [...]

Online Video Advertising Exchange

FOLDEN.INFO — Wed, 17 Feb 2010 16:22:56 +0000

Adap.tv, a video solution and adserver provider, has introduce the first online marketplace and advertising exchange on online video advertising, AdAge reports. The Adap.tv Marketplace connects video publishers, advertisers as well as agencies. Get further information about the services at the Adap.tv homepage. Furthermore the article mentioned above is giving some background information and analyses the [...]

Targeted Internet Radio and Audio Advertising

FOLDEN.INFO — Mon, 15 Feb 2010 18:28:35 +0000

Internet radio is popular and a hot media convergence trend. Opposed to common internet advertising means up to now internet radio advertising spots have been handled like common radio spots. This starts to change. After the reported introduction of the TargetSpot Tracking System now Adswizz, a provider of adserver solutions targeting both advertisers and ad [...]

Initiative on Open Social Networking

FOLDEN.INFO — Thu, 11 Feb 2010 18:33:17 +0000

Social networking platforms are connected by various different standards enabling the cross network exchange of information. This exchange happens by the integration of existing interfaces of the particular networks to connect to each others or to enable social networking applications like aggregators to get access to the networks. The establishment of such connectivity means expenditures [...]

The Use of Ad Networks is on the Rise

FOLDEN.INFO — Wed, 10 Feb 2010 20:20:19 +0000

A study by Adify is showing a significant growth in the use of internet advertising networks with an increase of 24 % within the last 18 months. Now 69 % of media planners and agencies are using ad networks opposed to just 45 % in May 2008, when the former survey has been conducted. Too, [...]

The international Social Media Landscape

FOLDEN.INFO — Wed, 10 Feb 2010 02:21:53 +0000

Brian Solis has put up an article about the international social media landscape including various visualization. The article names the top three social networks for each country and the most popular social networking activities. What you will find opposed to the daily news is a fragmented global market with social networking particularities for the particular [...]

The Realtime Internet Advertising Market

FOLDEN.INFO — Tue, 09 Feb 2010 20:22:45 +0000

Realtime advertising exchanges are well known at this place by being specialized in internet marketing innovations and trends. Opposite to this the adaption of new technologies depending on the different company strategies usually needs some time. This is the basic finding of the first of the following article citing some research. The second article is [...]

Mobile Marketing with Bar Codes

FOLDEN.INFO — Tue, 09 Feb 2010 19:52:34 +0000

Bar codes are a trend topic in mobile marketing. Bar codes also known by the terms qr codes and mobile digital signage are available by various systems to be used for mobile marketing with some even being available for free. Typically these apps work by scanning or photographing a code to retrieve additional information or [...]

B2B Online Marketing Trends

FOLDEN.INFO — Mon, 08 Feb 2010 14:11:51 +0000

A new study on online trends in b2b internet marketing forecasts a 12 percent growth rate for the b2b segment, which will be accompanied by shifts in the online marketing mix. The greatest increase in spending is expected in the reach of social aka business networking followed by websites especially created for lead generation and [...]

Social Media Use of Teens and Tweens

FOLDEN.INFO — Fri, 05 Feb 2010 01:49:46 +0000

PEW Internet has released a new report. The report surveyed the social media use of teens and young adults. Key findings are that this group does less blogging, but nevertheless increases using other social media services. Opposite to this people in the age group 30 and older are increasing slightly to write blogs. Social Media and [...]

Social CRM Service Bantam Live now out of Beta

FOLDEN.INFO — Thu, 04 Feb 2010 23:00:17 +0000

The social crm service Bantam Live, which has been covered here already, is now out of beta and available to the public. Read more about the launch at this article by TechCrunch. Directory Sources: Social CRM, CRM Applications - Social Support Tools

Mobile Use similar to the Web

FOLDEN.INFO — Thu, 04 Feb 2010 21:55:51 +0000

Astonishing similar habits of mobile internet usage and the use of the world wide web is shown in some research by Nielsen Wire. The data shown in the post below does not say much more, but this is remarkable. Search, email and social networking are the most popular activities on the mobile internet. Mobile Audience Mirrors [...]

Live Blogging with Cover It Live

FOLDEN.INFO — Thu, 04 Feb 2010 20:27:40 +0000

The live blogging service Cover It Live has sent out some notes today talking about its success and announcing new features being available on February 16 th. Through the last year the service increased the page views generated by its users by 8000 %. Whereas page views today may sound strange, it is a big [...]

Realtime Analytics to Measure the Engagement

FOLDEN.INFO — Wed, 03 Feb 2010 17:34:45 +0000

mixpanel is a new provider of a realtime analytics solution to measure the engagement with apps. The application tracks interaction and behavior as well as actions by defining funnels, the predefined and desired action at the end of a logical process. The application may be used for all kind of apps both on the mobile internet [...]

News about the iPad: Internet Advertising

FOLDEN.INFO — Tue, 02 Feb 2010 19:12:37 +0000

The launch of the iPad, Apple’s tablet computer, has been a dominating topic last week. There have been big expectations and after the launch there have been mixed reactions. Now a couple of services have been introduced, which exploit the platform for internet advertising. This approach sounds a bit strange and explains what people meant by [...]

Internet Marketing Review February

FOLDEN.INFO — Mon, 01 Feb 2010 19:30:20 +0000

The directory update February contains the topics Internet Marketing, Online Research and Software as a Service with two particular sites on Office Software and Streaming Software. Below follows a brief analysis of up to date internet marketing trends. Internet Marketing and Advertising The marketing update includes numerous new services, which goes along with the increasing optimism of [...]

Business Network for Advertising Media and Marketing

FOLDEN.INFO — Thu, 28 Jan 2010 18:30:35 +0000

Concept Feedback is a business network to discuss advertising media, design and marketing concepts as well as web design and redesigning issues. Just as the name describes it the service enables members to present their work to get some feedback. Reviewed concepts and those waiting for a review are listed by a couple of lists. [...]

Social CRM with beRelevant

FOLDEN.INFO — Wed, 27 Jan 2010 20:18:30 +0000

beRelevant is a social crm and crowd sourcing service. The service extends existing crm applications to the social web to keep in touch with customers. Companies now may become connected with their customers on the social web to get feedback or to engage them. To manage the priority of contacts and to indentify the most [...]

Mobile Intelligence and Metrics Service launched

FOLDEN.INFO — Wed, 27 Jan 2010 19:57:40 +0000

Mobile Marketing Watch reports about the launch of a new mobile intelligence and metrics service. The service is called Ground Truth and examines the mobile internet usage in the US. The service uses a proprietory technology called True View and claims to provide the most accurate mobile market data. This sounds plausible, if one reads the [...]

Social Media Trends and Enterprise Usage

FOLDEN.INFO — Wed, 27 Jan 2010 17:32:04 +0000

The blog Digital Influence Mapping Project has published an article about the organization of social media activities within enterprises. Three different organizational models are described, which all got advantages for the particular purposes or organizations. The three models are Distributed (unorganized, organic), Centralized (hierarchic, top down) and Coordinated (organized by competence). Centralized Control of Social vs. [...]

Social Media Marketing Suite

FOLDEN.INFO — Tue, 26 Jan 2010 15:43:16 +0000

Spredfast is a provider of a comprehensive social media marketing suite, which enables the management of campaigns on various platforms, monitoring of relevant content and campaign controlling. The webbased application is designed for the purposes of enterprises by offering facilities to management multiple accounts for the purpose of team colloboration with the latter being supported by [...]

Directory of Mobile Marketing and Technology Experts

FOLDEN.INFO — Mon, 25 Jan 2010 21:33:20 +0000

The idea of the Mobile Experts Directory is to connect companies in the need for help with experts in the range of mobile marketing and mobile technology. At its about page the service describes the necessity by most diverse technologies and platforms. The aim of the directory is to connect organizations with experts in the [...]

YuMe puts Interactivity into Video Advertising

FOLDEN.INFO — Fri, 22 Jan 2010 16:21:55 +0000

Now the YuMe video advertising network has launched interactive features for video advertising. Lately the video advertising network and marketing solution provider Jivox did it. The new feature called Triple Play consists in a pre roll ad followed by up to three links to offer a choice of additional information or promotions. You may read [...]

Internet Advertising within Forums

FOLDEN.INFO — Thu, 21 Jan 2010 23:21:49 +0000

PostRelease is a new and innovative service enabling internet advertising within the threads of forums by sponsored forum posts. The service complies with legal regulations by marking the sponsor messages and released some research about the efficiency of such campaigns. The response rates increased by 100 % over a year and click through rates increased [...]

FCC launched Future of Media Website

FOLDEN.INFO — Thu, 21 Jan 2010 23:02:28 +0000

The FCC has launched a website called Future of Media. The site is dedicated to examine the information infrastucture in the US to assure that people are able to stay informed. Directory Sources: Business Networking, Document Sharing - Market Studies, Research