FOLDEN eMarketing Blog

Facts about Holiday Shopping and Social Media

FOLDEN.INFO — Fri, 11 Dec 2009 01:26:19 +0000

Following Hitwise reporting about downstream traffic from social networks to shopping destinations now comScore has released research about the impact of social media on shopping. The comScore research surveyed the influence of social media on shopping decisions. It has been found that 28 % considered information out of the social web to make shopping decisions. Social [...]

Realtime Results on Yahoo

FOLDEN.INFO — Fri, 11 Dec 2009 01:16:57 +0000

Too, Yahoo will place results of the realtime web on its search engine results pages. This announcement follows the announcement of Google. Interestingly Google and Yahoo do place the realtime results within the regular results pages opposed to Bing, which seperates results from the web and the realtime sphere by utilizing different pages. By the way, [...]

Social Media Marketing Revenues and Web Metrics

FOLDEN.INFO — Thu, 10 Dec 2009 17:50:33 +0000

Results of a survey by Bazaarvoice and The CMO Club amoung top marketing executives shows higher expectations regarding revenues by social media marketing activities. The concrete topic of the survey has been social measurability. So in part the expectations are based on better accountability. Two conclusions arose from this statement. There are already resonable revenues and [...]

Dell and Twitter as a Sales Channel

FOLDEN.INFO — Thu, 10 Dec 2009 17:17:48 +0000

Earlier this year there has been a post about the social media activities of Dell and the use of Twitter as a sales channel by Dell. Reported sales had an amount of 1 million dollars during the holiday season. Now Dell has introduced new numbers reporting of 6.5 million dollars in sales on Twitter alone. These [...]

Some figures about Facebook Connect

FOLDEN.INFO — Thu, 10 Dec 2009 00:46:06 +0000

Facebook Connect, the single sign in solution provided by Facebook, celebrates its first anniversary with a blog post. The app is available on 80000 websites and used by more than 60 million people. Facebook Connect: Celebrating Year One Directory Sources: Business Networking, Document Sharing - Market Studies, Research

Dailymotion cooperates with VideoClix for Interactive Video

FOLDEN.INFO — Wed, 09 Dec 2009 21:34:54 +0000

Dailymotion, the second largest internet video community worldwide, has announced a cooperation with VideoClix, an interactive video solution provider. The partners will bring interactive video to the Dailymotion community. Interactive video is already popular. It is utilized on YouTube by the ability to add comments and links into a video and by a couple of smaller [...]

Business Network with integrated Networking Tools launched

FOLDEN.INFO — Wed, 09 Dec 2009 02:11:43 +0000

Paracalls is a just launched business networking service targeting professionals and companies with the need to manage their social media activities. It is a social network itself with integrated business and social media management tools. Members are able to manage both their personal needs and business affairs. The service has integrated tools to manage activities on [...]

Google announces Realtime Search Features

FOLDEN.INFO — Tue, 08 Dec 2009 01:56:41 +0000

In an official blog post Google announced some major updates of its search engine. These are unspectacularly announced as usual, but the place where it happened in the real world, the Computer History Museum, suggests that it is something important. Realtime search results are now a part of regular Google search results and additionally special features [...]

Augmented Reality Company already profitable

FOLDEN.INFO — Tue, 08 Dec 2009 00:24:21 +0000

Augmented Reality is one of the hottest discussed topics in regard to mobile media, where this technology is used to display additional information about surrounding things (shops, museums, sights). In the mobile reach and opposed to other utilizations (on this see Augmented Reality at Wikipedia) it is a very young technology just because of the [...]

Social Media in Business is popular but difficult to manage

FOLDEN.INFO — Mon, 07 Dec 2009 23:27:25 +0000

A new study by eConsultancy in cooperation with BigMouthMedia has found that the overwhelming majority of businesses surveyed plan to spend more money on their social media activities next year. But more of the half told that social media marketing is a labour intensive and difficult to manage mean. 90 % even told that it [...]

How Videos are discovered Online

FOLDEN.INFO — Mon, 07 Dec 2009 23:03:42 +0000

ReelSEO published an article on how people discover videos online. Whereas just an excerpt of a study is cited, it is an interesting read. Astonishingly search engines seem to be the number one mean to find videos online according to the authors. How Viewers Discover Video Online Directory Sources: Business Networking, Document Sharing - Market Studies, Research

Realtime Website Analysis

FOLDEN.INFO — Fri, 04 Dec 2009 21:47:33 +0000

Degaa, a just launched realtime website analysis and visitor tracking system, announced a free beta program to test the system. Participants are able to use the system for free and to support the further development of the application. Read more about the launch of the service by the press release below. Degaa Analytics Announces Free Beta [...]

Business Intelligence out of the Cloud

FOLDEN.INFO — Fri, 04 Dec 2009 21:37:20 +0000

Indicee has launched lately, a cloud based service to ease the creation of business intelligence reports. The service enables to upload mostly any kind of data and provides an application to easily create reports. The application uses intelligent technologies to assort the data in relevant manners. After a data mart is created users are able to [...]

B2B Companies are most active on the Social Web

FOLDEN.INFO — Fri, 04 Dec 2009 21:11:23 +0000

B2B companies are participating most active in the socialsphere, even more active than b2c companies. This is the result of the “Business.com 2009 Business Social Media Benchmarking Study” cited within an article by Adotas. 81 % of b2b companies already are represented with profiles on social media sites compared to just 67 % of b2c [...]

Shopping Traffic delivered by Social Networks

FOLDEN.INFO — Thu, 03 Dec 2009 23:57:47 +0000

Hitwise has published figures on the downstream traffic delivered by social networks to retailer sites during the last two weeks including Black Friday and Cyber Monday. Basis for the measurement is a custom category of 155 social networks with a reach of 10 % of all US internet traffic. The service has found a significant increase [...]

The Mash Up of TV and Social Media

FOLDEN.INFO — Thu, 03 Dec 2009 17:47:07 +0000

Forbes has published an interesting article about the mash up of television and social media. As mentioned in the October Update on Digital Media Innovations new television devices have been introduced at the IFA trade show, which have integrated social media features enabling people to exchange information while watching tv. These now are for sale [...]

The MMA updates the definition of Mobile Marketing

FOLDEN.INFO — Wed, 02 Dec 2009 17:27:03 +0000

The MMA announce an update of its definition of mobile marketing. In particular this concerns new means of communications. “The new definition is: Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.” Read more about the definition [...]

Report on Internet Advertising in Europe

FOLDEN.INFO — Wed, 02 Dec 2009 17:17:01 +0000

The EIAA has released its AdBarometer Report for the second half of 2009. The trends mentioned in the report fortunately are in accordance with the trends reported at this blog (see Marketing Review December). The report has found a continuing acceptance by growing engagement with a primary target to improve advertising efficiency. Furthermore and after internet [...]

Internet Marketing Review December

FOLDEN.INFO — Tue, 01 Dec 2009 21:29:31 +0000

The directory update December contains the topics Internet Marketing, Search Engines and Mobile Internet. Below follows a brief analysis of up to date internet marketing trends. Internet Marketing and Advertising Another kind of internet marketing quality is the regular cycle of the development of new services and the introduction of these new services with highs around spring [...]

The Trend towards longer Search Queries continues

FOLDEN.INFO — Mon, 30 Nov 2009 21:36:54 +0000

The trend to form long search queries, search queries with several keywords or phrases submitted to the search forms of search engines, continues. This trend for the first time has been observed at the beginning of the year. Latest research shows that queries with 5 up to 8 words have increased by 3 % during [...]

Social Commerce Widgets for Auctions

FOLDEN.INFO — Fri, 27 Nov 2009 16:17:13 +0000

StuffBuff enriches the social commerce sphere by bringing auctions to the social web. The shop application is realized by widgets, which may installed on social networks and social media sites. This might be a most interesting options, e.g. in the case to bring special offers to fans or similar user groups. The application is well designed [...]

Brand and Name Protection at the Social Web

FOLDEN.INFO — Thu, 26 Nov 2009 16:20:19 +0000

claim.io is a further service to manage and register identities and brand names within the social web. Similar to KnoweEm, namechk and usernamecheck.com the service offers the central registration of personal names and brands at about 300 social media services. Opposite to the other services mentioned above, which mostly are self services, claim.io is a service [...]

Realtime Social Media Monitoring and Market Intelligence

FOLDEN.INFO — Wed, 25 Nov 2009 19:24:17 +0000

Attentio provides webbased realtime monitoring products and solutions to use information out of the social web in marketing. All solutions are dedicated to professional usage by offering multi client access. At first the company provides a social media monitoring tool to be aware about communications related to companies and brands. This application delivers reports including buzz, [...]

How Social Media impacts Real Life

FOLDEN.INFO — Wed, 25 Nov 2009 18:50:51 +0000

Two studies have researched the impact of social media on real life and interestingly both have most similar results. Computerization for long has been suspected to foster isolation. Whether the opposite is a common result of both studies, some critical issues have been found. The study by Euro RSCG Worldwide has found, that people do connect [...]

Todays Information Ecology

FOLDEN.INFO — Wed, 25 Nov 2009 17:14:30 +0000

New media has changed life in various ways and most obviously the way information is distributed and accessed. A presentation made available by PEW Internet is illustrating how these ways have changed within the last years and which means are used today to access information. This presentation is part of a keynote speach by Lee [...]

Google sets another Internet Advertising Trend

FOLDEN.INFO — Tue, 24 Nov 2009 16:53:02 +0000

Google has announced a most interesting acquisition, which is able to change the internet advertising market again. The company announced to acquire Teracent, a marketing automation and internet advertising optimization solution provider. The Teracent solution personalizes and optimizes internet advertising by the automated generation of banner advertising based on templates with particular information like prices [...]

Twitter Research Tool on Engagement and Influence

FOLDEN.INFO — Mon, 23 Nov 2009 16:59:45 +0000

The public relation agency Edelmann has introduced TweetLevel, a professional research tool for various marketing related parameters. The webbased application is in the public beta phase and enables to research parameters related to accounts. Up to now the service delivers general lists, but no segmentation to research particular segments. But the parameters are interesting. The app [...]

Up to Date Realtime Services introduced by TechCrunch

FOLDEN.INFO — Fri, 20 Nov 2009 23:56:36 +0000

TechCrunch is running the Real Time CrunchUp SF and if you are online now on the 20th November, you can tune in to the live broadcast of the show on Ustream. For later on there is an agenda available listing all the companies introduced. Directory Sources: Tech News by VoD - Live Streaming

Content Rating for improved Advertising Placements

FOLDEN.INFO — Fri, 20 Nov 2009 21:31:53 +0000

AdSafe Media is providing content rating services to assure the appropriate placement of internet advertising. The service operates as a third party content rating service by providing a firewall system. This system avoids ad placements, which are not in accordance with the brand image or a corporate philosophy. Brand marketers and agencies are able to access [...]

Twitter Geotagging API is available now

FOLDEN.INFO — Thu, 19 Nov 2009 23:34:08 +0000

Twitter officially announced the availability of its Geotagging API to the public. This feature is intended to facilitate local information. Whereas for now there will be no changes on Twitter itself, applications may integrate this feature to serve local information for instance on mobile devices. Think Globally, Tweet Locally Directory Sources: Microblogging - Location based Services

Video Viewing on Social Media Sites increases

FOLDEN.INFO — Thu, 19 Nov 2009 23:24:12 +0000

Research by Nielsen shows a year over year increase of 98 % of time spend viewing video streams on social networking sites. The number of streams increased by 45 %. The conclusion is that social networking sites will become a more important channel for video viewing. Furthermore it is an interesting observation that Stickam, a personal [...]

Social Media matters to Business Decision Making

FOLDEN.INFO — Thu, 19 Nov 2009 19:24:10 +0000

A new research study founds that social media has its influence to decision making in business, too. This is an emerging trend caused by new ways to find and gather information as well as by social media being a new mean of trusted communications. These are the results of a study conducted by Don Bulmer and [...]

New Advertising Market Intelligence Report by the Rubicon Project

FOLDEN.INFO — Wed, 18 Nov 2009 19:30:46 +0000

The Rubicon Project has released its advertising market intelligence report for the 3rd quarter. The report focusses on the major shifts of the industry within the time span, up to date and upcoming trends. The report is free by submitting contact information. Market Intelligence by the Rubicon Project Directory Sources: Directory Sources: Business Networking, Document Sharing - [...]

Top 10 Mobile Social Networks

FOLDEN.INFO — Wed, 18 Nov 2009 18:56:03 +0000

Mobile social networking is already a primary activity on the mobile web today. A new report by eMarketer predicts an even brighter future for mobile social networking with 48 % of mobile users using social networking on phones in 2013. A list of the top 10 mobile social networks of today is available by the [...]

Merging Mobile Marketing and Social Media to promote Coupons

FOLDEN.INFO — Wed, 18 Nov 2009 18:41:17 +0000

The mobile marketing solution provider TheTMSway has introduced a new service on its self service platform TMSfactory, which is merging the mobile internet and social web to promote offers on social networks. The new tool is a flexible mean and addition to the TMSfactory self service mobile marketing platform, which enables the creation of mobile sites [...]

New Internet Marketing and Webmaster related Social Network

FOLDEN.INFO — Tue, 17 Nov 2009 22:03:55 +0000

PickySite is a new social and business networking site dedicated to internet marketing and webmasters related issues. This approach of combining internet marketing with a touch of technology is interesting and promising as technological understanding often is a precondition to successful marketing on the net. The site invites all people engaged in these fields and offers [...]

YouTube starts new Citizen Journalism Interface

FOLDEN.INFO — Tue, 17 Nov 2009 19:24:53 +0000

YouTube has announced a new citizen journalism interface called YouTube Direct. This interface enables the creation of a form to be integrated into websites to upload videos directly. Vice versa this interface enables to manage uploaded videos and to choose from this pool to integrate videos into websites. This announcement follows another citizen journalism activity [...]

IAB updated Ad Units and Video Template

FOLDEN.INFO — Tue, 17 Nov 2009 00:03:42 +0000

The IAB has updated its Ad Unit Guidelines and its service regarding the standardization in video advertising. Read the press releases below for further information. IAB Releases 2009 Update to Ad Unit Guidelines IAB Releases “VAST 2.0,” Update Streamlines Process of Serving Digital Video, the Next Version of Digital Video Ad Serving Template Directory Sources: Advertising Organizations

Some Stats about the Microblogging Service Tumblr

FOLDEN.INFO — Mon, 16 Nov 2009 23:31:08 +0000

Microblogging really has become a phenomenon. This statement becomes obvious while thinking about a group of most popular microblogging services, to which Tumblr is belonging to. Of course there is Twitter, and then there is the open source service Identi.ca. But there are Jaiku and Posterous and a couple of others and furthermore there are [...]

In Game Advertising Research

FOLDEN.INFO — Fri, 13 Nov 2009 20:24:34 +0000

comScore and Microsoft have teamed up to analyze in game advertising. This happens by a cooperation between Massive, an in game advertising service provider and subsidiary of Microsoft, and comScore. First results of the innovative approach have been surprising. In game advertising for now mostly has been recognized as a branding tool. But several cases do [...]

Google Analytics now has a Digital Assistant

FOLDEN.INFO — Fri, 13 Nov 2009 20:09:28 +0000

The Google Analytics blog announced a new feature today, the Analytics Intelligence, assisting the analysis of data. This new tool may be personalized and automaticly creates daily, weekly and monthly reports stored in the account. Personalization may be used to get informed about extraordinary events in general or about the success of timely limited campaigns. [...]

Email Marketing Best Practices

FOLDEN.INFO — Wed, 11 Nov 2009 16:28:17 +0000

To foster business the IAB has published a free to download best practices guide on email marketing, which is dedicated to both marketers and publishers. Below is the press release and a direct link to download the guide. IAB Provides Marketers and Publishers With Best Practices to Drive Revenue Through Email, Releases “Email Monetization Strategies” Email Monetization [...]

Online Business Q&A

FOLDEN.INFO — Wed, 11 Nov 2009 14:55:14 +0000

A new online business related social media service has launched at Gatejumper. The service enables to ask questions, let them be answered by others and answer them. At the homepage the most active and hottest topics are displayed. Get further information at the faq of Gatejumper and by the following press release. Gatejumper Launches a New [...]

Social Media FAQ answered related to Usage Patterns

FOLDEN.INFO — Wed, 11 Nov 2009 13:12:37 +0000

Hitwise, an online business intelligence service tracking internet usage, made a webinar answering social media related questions focussing on stats. The questions range from general stats to the impact of social media on other services. These questions and answers are giving an insight into up to date movements caused by the increasing use of social [...]

Digital Signage Solution sends Mobile Video

FOLDEN.INFO — Tue, 10 Nov 2009 20:44:55 +0000

Mogreet is providing a mobile digital signage solution, which is able to send mobile video to prospects. Like a typical mobile digital signage solution the service uses some kind of code to let customers get further information. Mogreet uses shortcodes and text messaging. If a user sends a text message to a particular shortcode, the user [...]

Splurb measures the Popularity of Links at the Social Web

FOLDEN.INFO — Tue, 10 Nov 2009 20:28:13 +0000

splurb is a new social web monitoring service, which is still in beta. In this case it means that there are not a lot of features available, but the service looks promising. splurb scans various sources to determine the most popular links. This feature is called a “cross-referenced list of the social web’s most popular links”. [...]

The most popular Twitter News Sources

FOLDEN.INFO — Tue, 10 Nov 2009 01:17:37 +0000

TweetMeMe, a Twitter news tracking service, has launched the TweetMeMe Leaderboard displaying the most cited news sources. This is giving some most interesting insights into the Twittersphere. In the top ten there are three independent top blogs, one online publications and three news sources belonging to established publishing companies. But of most interest are a [...]

Stats about Video Usage in Online Marketing

FOLDEN.INFO — Mon, 09 Nov 2009 21:22:53 +0000

Brand marketers are most eagerly using internet video. According to a study by TurnHere, a video service provider, astonishing 84 % of brand marketers and agencies are already doing so. But opposite to the broad acceptance marketers are using most different approaches. Exemplarily 57.3 % have produced branded content and 38.7 % editorial content. Other forms [...]

Some further Internet Marketing Trends

FOLDEN.INFO — Mon, 09 Nov 2009 19:20:24 +0000

At the end of the year with the beginning of the shopping season people like to think about upcoming trends. Ten trends, some already recognizable but different to read, has published Last Exit, a marketing agency. Beside social networking and the trend toward a unique platform by functions like single sign in too cloud computing [...]

Web and Mobile Advertising Network

FOLDEN.INFO — Fri, 06 Nov 2009 20:57:50 +0000

Webmoblink is a global active internet advertising network and exchange for internet advertising on the web and mobile advertising targeting both advertisers and agencies as well as publishers. Additionally the service is offering a couple of useful tools to both parties. To advertisers the facility to manage integrated campaigns should be of interest, the automation of [...]