FOLDEN eMarketing Blog

The Importance of Brand Websites and Content Marketing

FOLDEN.INFO — Thu, 09 Feb 2012 13:48:40 +0000

Websites especially for brands are an originary online marketing mean without an equivalent in the offline world, maybe comparible to flagshipstores. The importance of brand websites is caused by the presence and the instrument is content marketing. Brand websites are defined by particular presences on the web and presences within social networks. Too, the lately [...]

Social Network Pinterest of growing Importance

FOLDEN.INFO — Tue, 07 Feb 2012 02:42:54 +0000

Without doubt innovation is an important factor and in product development an alternative to the imitation of successful products. This is shown by the rising of Pinterest, a young social network already capturing the attention of online marketing. For a couple of time the occurances around Pinterest are observed by this site and informational sources [...]

Internet Marketing Review February

FOLDEN.INFO — Wed, 01 Feb 2012 22:11:31 +0000

The internet marketing review and directory update February includes the topics Internet Marketing and Advertising, Online Market Research and eLearning. Below follows a brief analysis of up to date internet marketing trends. Internet Marketing and Online Advertising Innovations The internet marketing innovations and new services of the February update in part are reflecting the mainstream [...]

Social Media Aggregator for Brands and Enterprises

FOLDEN.INFO — Tue, 31 Jan 2012 00:31:21 +0000

There are a lot of social media aggregators on the market with most of them targeted on common users and if aimed to suit the needs of business, professionals and networkers are the preferred clients. But this issue is of interest as enterprises today have social media presences spread across the social web. Now JustAbout.co [...]

Fostering Communications using Socialbots

FOLDEN.INFO — Thu, 26 Jan 2012 00:03:02 +0000

This story is both fascinating and scaring. While working on the Web Ecology Project, a social media research project, scientists examined the claimed ability of social media experts to foster communications between people and to increase the amount of followers. This research had the character of a competition between groups of scientists and some decided [...]

Study about Cases of Data Utilization in Online Marketing

FOLDEN.INFO — Tue, 24 Jan 2012 23:39:35 +0000

To marketers utilizing the large amount of data available today is one of the hottest trends and most important up to date tasks. The IAB has conducted a study about this usage and put together first approaches on data aggregation, management and deployment as well as case studies. Two major trends have been identified, the [...]

Facebook Study by Facebook itself

FOLDEN.INFO — Mon, 23 Jan 2012 19:24:35 +0000

Facebook has analysed its data in a study and published it. The study examined the sharing behavior of 250 million members who shared 75 million links in two months, according to an article by WOMMA. The Role of Social Networks in Information Diffusion FOLDEN.INFO Directory Sources: Document Sharing, Business Networking – Market Research, Studies – [...]

Twitter soon will reach 500 Million Users

FOLDEN.INFO — Fri, 20 Jan 2012 00:53:03 +0000

According to up to date numbers Twitter soon will reach the enormous amount of 500 million users. Currently and according to the article below the microblogging service has 465 million users and each second 11 new members are joining. Facebook by the way will reach 1 billion users during 2012 and according to another resource [...]

Data about Effectiveness of Targeting based on Social Graphs

FOLDEN.INFO — Thu, 19 Jan 2012 01:09:28 +0000

This study is called the most comprehensive study about targeting based on social graphs and interests by MediaPost News. It has been conducted by 33across, a social media advertising solution provider. As the company is in the social media advertising and especially the social targeting business itself the data need a critical view, but at [...]

Facebook Live Analytics and Ranking

FOLDEN.INFO — Tue, 17 Jan 2012 16:15:39 +0000

Masterrating, a web analysis and rating company, has launched two Facebook analytics tools informing about Facebook sites in near real time with a delay just of seconds. The first Facebook analytics service SocialMedia Live fetches the occurrences about Facebook sites, the largest amount of fans at all, the fastest growth and the best newcomers. Likesmatter [...]

Mobile Search is growing enormously

FOLDEN.INFO — Fri, 13 Jan 2012 01:00:50 +0000

The online marketing company IgnitionOne has summarized various studies within a white paper. According to the included studies the online advertising market is growing at all and as it is well known. But still astonishing is the growth of mobile search and mobile search advertising. The adimpressions for the 4th quarter compared to the former [...]

A Look into Search Engines

FOLDEN.INFO — Wed, 11 Jan 2012 23:54:30 +0000

We talk so much about search engines and how to get a top position by search engine optimization. By another point of view search engines are one of the most popular and important tools today and on the other side of the information output on serp’s is the information retrieval. So have you ever been [...]

Studies about major Online Trends

FOLDEN.INFO — Mon, 09 Jan 2012 21:28:33 +0000

The beginning of a new year is always the occasion to talk about trends and here are some profound studies about a couple of major online trends. At first there is mobile payment with major players entering this field. There are established payment companies like PayPal offering mobile payments and e.g. Google providing a wallet [...]

Internet Marketing Review January

FOLDEN.INFO — Mon, 02 Jan 2012 18:40:54 +0000

The internet marketing review and directory update January includes the topics Internet Marketing and Advertising, SaaS and PaaS Software and Online Payment. Below follows a brief analysis of up to date internet marketing trends. Internet Marketing and Online Advertising Innovations And so starts the new year, with most new services located within typical trend areas, [...]

Google+ Sites show up in Google Search Results

FOLDEN.INFO — Fri, 23 Dec 2011 02:28:13 +0000

Lately and after private only pages Google has enhanced its Google+ social network by business and commercial presences. There have been a lot of speculations already how the presence and activity within the Google+ network will effect the placement within the results of the Google search engine. Now for the first time commercial Google+ pages [...]

Use your Logo do make a Barcode

FOLDEN.INFO — Thu, 22 Dec 2011 00:49:11 +0000

This is a great idea, using the logo as a barcode. SnapTag by Spyderlink is the solution to make just this. The Spyderlink solution takes the logo and surrounds it with a code ring. Both is unique and by variations of the code ring even different destinations or information is possible. And the service does [...]

Chitika offers Homepage Maps that Pay

FOLDEN.INFO — Wed, 21 Dec 2011 23:49:33 +0000

Chitika, an advertising network already mentioned for its advertising exchange for local and mobile media and local pay per call ads, has launched a new service, which lets homepage owners earn revenues by integrating online maps. For further information go straight to local advertising at Chitika. FOLDEN.INFO Directory Sources: Map Advertising

Hyperlocal Targeting at Mobile Advertising

FOLDEN.INFO — Mon, 19 Dec 2011 10:24:09 +0000

PlaceIQ has a new approach to mobile advertising. As the name of the service suggests data about places aka locations are gathered and made usable for targeting. The gathered data do describe locations and typical activities at these locations. Examples of data are events and social demographic data but also photos or trends, which are [...]

Optimization of Mobile App Campaigns

FOLDEN.INFO — Thu, 15 Dec 2011 12:01:15 +0000

There are several ways to optimize mobile app campaigns like optimizing the whole app and the appearance or usability of an app, the ad copy in part or incentives and the like. A different approach is facilitated by Trademob, a just started mobile advertising optimization service. Trademob assorts users into groups and selects people with [...]

Metaio provides Mobile Augmented Reality SDK for free

FOLDEN.INFO — Mon, 12 Dec 2011 11:36:17 +0000

The augmented reality solution provider Metaio introduces its latest version of its Augmented Reality SDK. The latest version of the Metaio SDK enables to develop mobile augmented reality apps for Android and iOS phones. Further information is provided by the press release below and at the website of Metaio. metaio Releases Most Advanced Mobile Augmented [...]

Social Media Marketing Trends

FOLDEN.INFO — Thu, 08 Dec 2011 11:54:37 +0000

The up to date state of social media marketing and trends for the next year are provided by a comprehensive article at the blog of Brian Solis. The article is based on a survey of 181 brand managers, agency professionals, and experts done by Pivot and The Hudson Group. The State of Social Marketing 2011 [...]

Online Video and new Entertainment Formats

FOLDEN.INFO — Mon, 05 Dec 2011 22:44:51 +0000

Online Video is still growing. Latest studies have shown that the growth rate is slowing in a typical way of new products and their lifecycles at a particular stage but that people already consuming online video are doing so much often. Streaming Time Outgrowing Audience Size YouTube by far is the biggest player in the [...]

Internet Marketing Review December

FOLDEN.INFO — Fri, 02 Dec 2011 15:27:33 +0000

The internet marketing review and directory update December includes the topics Internet Marketing and Advertising, B2B Online Trade and Mobile Internet. Below follows a brief analysis of up to date internet marketing trends. Internet Marketing and Online Advertising Innovations When talking about a boom market with a positive expression like the internet and online media [...]

Google starts a Redesign

FOLDEN.INFO — Tue, 29 Nov 2011 23:56:13 +0000

This title is to good to not be cited. When you think about Google today and its latest activities you may think like me and expect some big changes. But what will happen is the roll out of the redesign of the black navigation bar available at the top of many Google sites today. This [...]

Up to Date Figures about Google Encrypted Search

FOLDEN.INFO — Mon, 28 Nov 2011 19:37:01 +0000

SearchEngineWatch names up to date figures about the comprehensiveness of Google Encrypted Search, search within Google owned site without data being provided to protect the privacy of users. The data is provided by Conductor, a seo solution provider. According to these figures, which differ to numbers provided by other seo companies more or less, after [...]

Video Advertising Network with Interactive Video Solution

FOLDEN.INFO — Tue, 22 Nov 2011 23:19:30 +0000

140fire does something rare in the crowd of interactive video solution providers and video advertising networks. The service is providing both, the solution and the ad network. The proprietary solution of 140fire is called DataRoll. It enables to use existing video ads by putting an interactive layer over the ad. This layer may be stuffed [...]

Online Ad Testing and Optimization by Adobe

FOLDEN.INFO — Mon, 21 Nov 2011 21:24:01 +0000

Adobe has launched Adthenticate, an online application to ease the creation of advertising media. The application matches ad media against the online advertising specifications of the IAB and api interfaces of third party services regarding compatibility. The service is intended to provide a collaboration platform for agencies and advertisers to speed up the time to [...]

Google Update and Social Search

FOLDEN.INFO — Wed, 16 Nov 2011 23:59:04 +0000

Google again makes furore in the search engine marketing space by its search engine and the development towards a network and social network, which is forced by Google+. The development towards a network and social network, to be distinguished regarding a closed network and the importance of data as a precondition for search engine marketing, [...]

The US Social Media Sphere

FOLDEN.INFO — Wed, 16 Nov 2011 00:05:03 +0000

The latest report by PEW Internet surveyed the motivation of US Americans to use social media. There are 66 % of the online population active in this sphere. The results indicate that social media really is a social space by two thirds stating to use social media to keep in touch with family and friends [...]

The Digital Audio Advertising Market

FOLDEN.INFO — Tue, 15 Nov 2011 22:46:50 +0000

The IAB has released a report about the digital audio market regarding advertising. The report defines digital audio at all and the various platforms as well as the size of the market and names the players. This is followed by a description of current advertising formats as well as means on measuring campaigns. A Digital [...]

W3C launches Initiative on Privacy

FOLDEN.INFO — Mon, 14 Nov 2011 21:53:09 +0000

Privacy is a permanent issue on the internet regulated in part by laws in in part by self regulations. Now the W3C has launched an initiative with the aim to standardize mechanisms to enable users to make competent decisions regarding their privacy preferences. For more about the initiative visit the W3C site on Privacy Activity. [...]

Technorati Report about the Blogosphere

FOLDEN.INFO — Thu, 10 Nov 2011 00:17:40 +0000

Technorati, blog portal and blogger community, has released its yearly study about the state of the blogosphere. The study this year especially examined the segmentation of bloggers, their motivation and activity. In general the blogosphere is continually changing, which beside private usage is marked by professionalization. Especially the latter should be the reason for increased [...]

Virtual Items for Virtual Worlds

FOLDEN.INFO — Tue, 08 Nov 2011 20:57:50 +0000

IconicFuture is a new online marketplace matching right holders of any celebrity content or, as the name tells it, any iconic brands or other content with the developers of virtual worlds like online and social games or mobile applications. The service enables both parts to be represented and to look for partners or may become [...]

Online Shopping Trends

FOLDEN.INFO — Tue, 08 Nov 2011 20:09:30 +0000

Shopper Science, an agency specialized in understanding shopping behaviour in the digital age, has released the study “2011 Holiday Shopping Trends”. The key findings again pronounce the importance of the internet to research information about products. Furthermore online shopping itself becomes more important and of course social networking is playing a key role. This season [...]

Internet Marketing Review November

FOLDEN.INFO — Mon, 31 Oct 2011 23:32:42 +0000

The internet marketing review and directory update November includes the topics Internet Marketing and Advertising, Software Development and Webmaster Tools. Below follows a brief analysis of up to date internet marketing trends. Internet Marketing and Online Advertising Innovations The image of the November update has been surprising. Already in the summer seasonal fluctuations regarding the [...]

Internet Trends and Gamification

FOLDEN.INFO — Tue, 25 Oct 2011 22:02:24 +0000

Mary Meeker, partner at the investment company KPCB, has published her yearly presentation of internet trends, which do represent and analyze the essential internet trends. The main issues are the mobile internet, new commerce models going along with local services as well as social networking of course, which is understood as a mean of engagement [...]

Mobile Rich Media Advertising Standard

FOLDEN.INFO — Mon, 24 Oct 2011 18:35:43 +0000

The Interactive Advertising Bureau has released a standard dedicated to mobile advertising within mobile rich media apps. The MRAID standard (mobile rich media ad interface definitions) describes the interface on the integration of advertising within mobile apps. This api interface will enable the standardized integration of advertising within mobile apps and ease the creation and [...]

Mobile Social Media Use on the Rise

FOLDEN.INFO — Fri, 21 Oct 2011 22:46:14 +0000

The mobile social media usage has increased 37 % during the past year, comScore announced. The data comes from a comScore MobiLens study telling that 72 million US americans now access social networking sites on their mobile devices. Furthermore half of mobile social networkers access social media sites daily. By this the study confirms figures [...]

WordPress will get an Advertising Network

FOLDEN.INFO — Wed, 19 Oct 2011 20:50:36 +0000

This is some breaking news from the Web 2.0 Summit in San Francisco. Automattic , owner of WordPress, and Federated Media, a company specialized in niche content and serving this community with marketing solutions, have announced to form a partnership to serve the WordPress community with ads. This is a real huge step regarding the [...]

Interactive Video Ads merged with Gamification

FOLDEN.INFO — Tue, 18 Oct 2011 19:48:21 +0000

blurbIQ is introducing a new video advertising concept by merging the hot trend of interactive video ads with the gamification approach. The service is targeting both publishers and advertisers to either implement or to take use of the technology. The results are impressive and confirm the figures regarding the popularity and success of interactive video [...]

Crowd Sourcing Study

FOLDEN.INFO — Mon, 17 Oct 2011 15:50:33 +0000

WaveMetrix, a market research company specialized in buzz metrics, has released its up to date Social Media Quarterly report. The current report examines the success of crowd sourcing campaigns in the reach of brands and promotional activities, which uses crowd sourcing to create advertising media generated by a participatory media approach. The study shows mixed [...]

Social Media Marketing Software

FOLDEN.INFO — Wed, 12 Oct 2011 20:45:27 +0000

MarketMeSuite is a just launched social media marketing software suitable for most various task. By its dashboard the service enables to control numerous activities as well as to access information important to social media marketing campaigns. At all the service targets business users by providing accounts usable by several members and teams. The functions of [...]

First Mobile Video Advertising Network

FOLDEN.INFO — Wed, 12 Oct 2011 20:31:20 +0000

The worldwide first mobile video advertising network is called AdColony. The company behind it is already active in the mobile business for long and primarily created mobile applications up to now. Also the mobile video advertising network is using a proprietary technology called Instant-Play HD itself. The name characterizes the approach of the company, which [...]

Data on Mobile Internet Usage and Mobile Advertising

FOLDEN.INFO — Mon, 10 Oct 2011 23:16:31 +0000

Google has launched the website Our Mobile Planet, which offers various data on mobile usage and mobile advertising including the study “Global Mobile Research: The Smartphone User & The Mobile Marketer”, which has been conducted by Ipsos on behalf of Google and the Mobile Marketing Association, MediaPost Publications reports. The data are free to be [...]

B2B Content Marketing Guide

FOLDEN.INFO — Fri, 07 Oct 2011 13:07:35 +0000

A guide on content marketing in the b2b segment, a segment prequalified for content marketing, has been published by Eloqua, a provider of marketing automation software. The guide includes basics, tactics and hints on controlling, a case study and points to further content marketing resources. You may access the guide below or download the slideshow [...]

Personalization of Video Advertising, Data and Formats

FOLDEN.INFO — Thu, 06 Oct 2011 16:11:36 +0000

The personalization of video advertising has been mentioned within the article New Requirements to Enterprise Video as a trend. Data about personalized video adverts now is made available by AdoTube, a video advertising service provider specialized in the in stream video advertising format with personalization at AdoTube happening by user preferences, targeting and an interactive [...]

Twitter launches Blog to inform about Advertising Formats

FOLDEN.INFO — Thu, 06 Oct 2011 15:47:33 +0000

Twitter has launched a blog to inform about the own advertising products. Currently these advertising products comprises Promoted Tweets, Promoted Accounts, Promoted Trends as well as relevant services like analytics or targeting. The news about the products as well as about upcoming services are available by the new Twitter Advertising Blog and at the Twitter [...]

Internet Marketing Review October

FOLDEN.INFO — Tue, 04 Oct 2011 16:51:54 +0000

The internet marketing review and directory update October includes the topics Internet Marketing and Advertising, Digital Media and Search Engines. Below follows a brief analysis of up to date internet marketing trends. Internet Marketing and Online Advertising Innovations The current internet marketing update is characterized by particular innovations following the general requirements of rationalization as [...]

YouTube gets its own Video Advertising Network

FOLDEN.INFO — Thu, 29 Sep 2011 13:17:13 +0000

Google lets get YouTube an own video advertising network. The network is based on AdWords and has identical or similar functions by enabling bidding and placements, but is optimized for the purpose of video advertising. Video ads booked on the network will appear within the YouTube platform and on the Google display advertising network. A [...]

Amazon launches a Web Browser

FOLDEN.INFO — Wed, 28 Sep 2011 16:59:26 +0000

Some month ago Facebook has been in the headlines by investing in the browser business by supporting the RockMelt browser and the article at this blog discussing this issue was titled The Browser Business heats up. This headline now become even more current as Amazon has launched an own browser. This browser is called Silk [...]