FOLDEN eMarketing Blog

Business Network BranchOut is already a Big Player

FOLDEN.INFO — Mon, 07 May 2012 18:54:52 +0000

(With this post a holiday break occurs until end of May.) BranchOut is the new big player of the business networks. The newcomer, which is just two years on the market has grown up to 25 million users. By this now it is just behind LinkedIn. The specialty of BranchOut is its integration into Facebook. [...]

Social Game Advertising shows strong Growth

FOLDEN.INFO — Mon, 07 May 2012 18:53:41 +0000

Social gaming has strong growth and so does in game advertising within social games, according to an article by Reuters. The amount of players is some hundred millions and by a growth of 80 % the volume of social game advertising will reach about 670 million US dollars in 2014, according to eMarketer. The social [...]

State of the Internet Report by Akamai

FOLDEN.INFO — Mon, 07 May 2012 18:21:06 +0000

Akamai has released its quarterly “State of the Internet” report. This report gives insights into qualitative and quantitative trends of the internet and internet usage like the global amount of users, bandwidth and general behavior. This includes mobile internet use and trends found by interpreting the data. State of the Internet FOLDEN.INFO Directory Sources: Document [...]

Internet Marketing Review May

FOLDEN.INFO — Wed, 02 May 2012 08:58:27 +0000

The internet marketing review and directory update May includes the topics Internet Marketing and Advertising, Finance and Brokerage and Search Engines. Below follows a brief analysis of up to date internet marketing trends. Internet Marketing and Online Advertising Innovations This month a broad array of different new services is represented with the already being introduced [...]

Mobile Marketing Trends

FOLDEN.INFO — Thu, 26 Apr 2012 10:06:00 +0000

This article is a review of a couple of the latest mobile internet trends, which summarizes major trends and points to the sources. Mobile is well known to be rising and comScore describes this trend by mentioning 2011 being the year of breakthrough of mobile media by the broad and ongoing adaption of smartphones. The [...]

Search Engine Marketing and Video Marketing with YouTube Videos

FOLDEN.INFO — Tue, 24 Apr 2012 22:59:09 +0000

According to an article by ReelSEO Google made an essential change regarding indexing of YouTube videos aka websites having video embedded. In particular this concerns Google Video, the part of Google enabling to search for video in particular. Up to now there has been a strong correlation between websites and videos hosted at the same [...]

Facebook supports Facebook Marketing Developers

FOLDEN.INFO — Tue, 24 Apr 2012 00:03:07 +0000

Facebook has launched a new program to support the developers of marketing applications to be used on Facebook. The new program is called Preferred Marketing Developer (PMD) program and is a successor to two former programs, the Preferred Developer Consultant (PDC) program and the Marketing API Program (MAP). The new Preferred Marketing Developer (PMD) program [...]

Video Advertising in Long Form Video

FOLDEN.INFO — Wed, 18 Apr 2012 13:52:13 +0000

A study on video advertising regarding long form video by Adobe, the Adobe Digital Video Advertising Report 2012, has found high acceptance of in stream video advertising being placed deep within the video content, the midroll ads. Parameter has been the completion rate, the complete viewing of an ad, which becomes an established parameter to [...]

The State of Connected TV

FOLDEN.INFO — Tue, 17 Apr 2012 13:43:48 +0000

A study by Leichtman Research Group states that more than a third and in numbers 38 % of US households now are equipped with connected tv. Whereas smart tv devices are on the market most households are connected to the internet by game consoles and the number of connected smart tv sets is just 4 [...]

Social Media Marketing by Influence Targeting

FOLDEN.INFO — Thu, 12 Apr 2012 18:31:37 +0000

The strategy to engage influencers to launch a successful social media campaign by seeding is well known. Means to get relevant contacts are personal analytics and reputation management services. At least the personal analytics services often are promoting themselves by being an intermediary to match influencers and marketers at the same time. In a similar [...]

New Online Advertising Standards

FOLDEN.INFO — Thu, 12 Apr 2012 18:14:17 +0000

Lately the IAB introduced new banner formats now followed by new standards for online video advertising. Furthermore the european chapter IAB Europe released technical specifications on opt out facilities redarding behavioral advertising in Europe. The specifications regarding online video advertising do concern the integration of in stream video ads, rich media and reporting as well [...]

Samsung Advertising Marketplace for Smart TV Apps

FOLDEN.INFO — Wed, 11 Apr 2012 12:50:52 +0000

The latest generation of interactive television integrates online content by tv apps, a business model supposed to follow the success of the mobile internet. This app tv model has been introduced by various large tv set manufacturers lately and typically comprises a developer portal offering information on how to create apps and a consumer portal [...]

New Business Model to Online Advertising

FOLDEN.INFO — Thu, 05 Apr 2012 10:49:35 +0000

The exchange of case studies against advertising inventory has been introduced as a new business model to online advertising at the Ad:Tech San Francisco. The idea is to use online advertising inventory for studies with online publishers providing the online advertising inventory in exchange to the results of conducted research using ad placements. Indeed the [...]

Internet Marketing Review April

FOLDEN.INFO — Mon, 02 Apr 2012 01:36:39 +0000

The internet marketing review and directory update April includes the topics Internet Marketing and Advertising, Mobile Internet and Internet Security. Below follows a brief analysis of up to date internet marketing trends. Internet Marketing and Online Advertising Innovations The April Update represents itself with a broad array of innovations. In part these belong to the [...]

Blogosphere has strong Growth

FOLDEN.INFO — Fri, 30 Mar 2012 12:46:53 +0000

News about the growth of the blogosphere are controversial with some reporting growth and others about decreasing activity. The social media intelligence service NM Incite reports about ongoing strong growth, but includes social networks used to blog and microblogging services. Taking this in consideration the amount of blogs has increased from 36 million in 2006 [...]

New official Banner Formats

FOLDEN.INFO — Fri, 30 Mar 2012 12:21:04 +0000

The IAB has released new banner advertising formats, which happens again after a long term period. More about the release is available by the press release below, information about the banner formats themselves is available at the site IAB Display Advertising Guidelines: The New 2012 Portfolio. IAB Releases New Standard Ad Unit Portfolio FOLDEN.INFO Directory [...]

Trends in Local Media and Classifieds

FOLDEN.INFO — Wed, 28 Mar 2012 12:23:46 +0000

Interesting trends of local markets and classifieds are available by the article cited below. As everywhere on the internet new services are started to serve these markets. This makes sense because of the prognosticated importance of local markets, but wonders as these new services are startups and not initiated by established local media to maintain [...]

Pinterest Infographic and Demography

FOLDEN.INFO — Wed, 28 Mar 2012 11:55:24 +0000

Pinterest as already reported is the new social media star. The social network does not only have a strong growth but a very high engagement at the same time. Meanwhile the average time spend on the site has grown to 100 minutes a day. Furthermore the sharing activity is remarkable with a relation of pins [...]

Google Analytics now includes Social Media Metrics

FOLDEN.INFO — Mon, 26 Mar 2012 12:52:00 +0000

Google Analytics has added new functions to measure the traffic and success of social media activities. In the center of the measurements is the website, where Google Analytics is installed. The new functions measure the traffic coming from social media sources, the conversion rates and long term effects like conversion happening later. The overall aim [...]

An Overview of Facebook Advertising Formats

FOLDEN.INFO — Fri, 23 Mar 2012 13:32:37 +0000

Facebook has released an official “Product Guide” explaining the different advertising formats offered by the social network. The guide consists of two parts, one with premium ads to be booked via the Facebook advertising team and one part with self service products. Furthermore the guide includes best practice examples. Further comprehensive information by the way [...]

Up to Date Number of Google+ Members and YouTube Integration

FOLDEN.INFO — Fri, 23 Mar 2012 00:04:05 +0000

Google officially announced the further integration of Google+ and YouTube by the phrase Seeing familiar faces on YouTube through Google+. This step, which up to now happens in the english spoken version only, is extraordinary and will be advantageous to both services. Because of the success of YouTube at the same time this step seems [...]

Insights into Facebook Commerce

FOLDEN.INFO — Tue, 20 Mar 2012 13:27:39 +0000

Payvment, provider of social commerce applications for Facebook, has released a study about marketing instruments used to advertise social commerce activities on Facebook. Despite of being published by a Facebook commerce company the study is giving interesting insights into the social commerce and of the activities of Pavyment itself, a service being used by 100000 [...]

Spontaneous Online Shopping by Prospecting

FOLDEN.INFO — Wed, 14 Mar 2012 13:20:33 +0000

The online advertising service and technology provider DataXu has released a study on prospecting. Prospecting describes a strategy to introduce products similar to the one a user searched for or like an Online Media Daily article describes it to introduce a product a user does not know about it yet by online advertising. At all [...]

Search Engine Users do not like Personalized Search

FOLDEN.INFO — Tue, 13 Mar 2012 02:52:10 +0000

By 65 % an overwhelming amount of search engine users does not favor personalized search. This sounds a bit surprising as personalized search is a trend and secondly regarding the awareness of the fact that search results become personalized. The second insight especially is surprising as another study has shown that most users are not [...]

W3C Initiative on Internationalization and Multilingualism

FOLDEN.INFO — Tue, 13 Mar 2012 02:08:13 +0000

The W3C has launched an initiative on the representation of content in various languages. The task of the MultilingualWeb-LT Working Group is the development of means for the automated and manual processing of documents and its multingual presentation. The technological basis will be special meta data in HTML5. The main idea of the initiative is [...]

Social Media Marketing Trends

FOLDEN.INFO — Fri, 09 Mar 2012 12:17:12 +0000

A lot has been reported lately about the discrepancy between expenses for online advertising and the popularity of social media accompanied by the prognosis marketers will spend more money for social media advertising. Further insights into the usage of social media by marketers is given by a study of Booz & Company, which surveyed 100 [...]

Dynamic Interest based Targeting in Realtime

FOLDEN.INFO — Wed, 07 Mar 2012 00:39:13 +0000

RadiumOne is a young online advertising company, which comes up with both innovations and an interesting concept. The advertising innovation once again takes online advertising and in this case interest based targeting to a new level. In this context targeting is based on data marketing with the data being gathered on the social web out [...]

Internet Marketing Review March

FOLDEN.INFO — Thu, 01 Mar 2012 17:06:07 +0000

The internet marketing review and directory update March includes the topics Internet Marketing and Advertising, Media Innovations and Online Shopping. Below follows a brief analysis of up to date internet marketing trends. Internet Marketing and Online Advertising Innovations The current update is more than a significant sign for a couple of internet marketing trends. These [...]

The Influence of Social Media on Revenues

FOLDEN.INFO — Tue, 28 Feb 2012 13:12:52 +0000

Marketers are still discussing the influence of social media and the lag of being able to measure the success of social media campaigns. Opposed to this social signals are already known to be ranking factors to search engine optimization and the last proof of a positive effect may be a study of the revenues of [...]

Behavioral Targeting based on Data Marketing

FOLDEN.INFO — Thu, 23 Feb 2012 13:50:39 +0000

A new behavioral targeting approach is provided by the cloud marketing platform BloomReach. The difference to conventional behavioral targeting, which is based on cookies or by analysing search behavior in a short term, is the approach based on data marketing, e.g. described as a trend including a study here. This is the approach of BloomReach [...]

Social Video Advertising Report

FOLDEN.INFO — Tue, 21 Feb 2012 01:11:48 +0000

The social video advertising and analytics service Visible Measures has released its yearly report on the performance of social video advertising. The results are positive regarding the acceptance and advertising efficiency, a fact already reported by various expert publications the last weeks concerning shared information aka shared advertising media in general. In advance of the [...]

Google+ in Up to Date Numbers

FOLDEN.INFO — Thu, 16 Feb 2012 15:00:14 +0000

A couple of up to date studies about Google+ are subject of an article at Marketing Charts, which do show both strong and weak parts of the performance of the Google social network. The last sentence is symptomatic, mentioning Google+ as the Google social network. To us it is rather a matter of course, but [...]

Online Video gets a set of Metadata

FOLDEN.INFO — Tue, 14 Feb 2012 02:24:11 +0000

Today the W3C within its newsletter announced a recommendation to tag online media with a set of metadata. The recommendation is called Ontology for Media Resources 1.0 and is something like a milestone to the online media world. The set of metadata enables to tag online media like video to be indexed by other services [...]

The Importance of Brand Websites and Content Marketing

FOLDEN.INFO — Thu, 09 Feb 2012 13:48:40 +0000

Websites especially for brands are an originary online marketing mean without an equivalent in the offline world, maybe comparible to flagshipstores. The importance of brand websites is caused by the presence and the instrument is content marketing. Brand websites are defined by particular presences on the web and presences within social networks. Too, the lately [...]

Social Network Pinterest of growing Importance

FOLDEN.INFO — Tue, 07 Feb 2012 02:42:54 +0000

Without doubt innovation is an important factor and in product development an alternative to the imitation of successful products. This is shown by the rising of Pinterest, a young social network already capturing the attention of online marketing. For a couple of time the occurances around Pinterest are observed by this site and informational sources [...]

Internet Marketing Review February

FOLDEN.INFO — Wed, 01 Feb 2012 22:11:31 +0000

The internet marketing review and directory update February includes the topics Internet Marketing and Advertising, Online Market Research and eLearning. Below follows a brief analysis of up to date internet marketing trends. Internet Marketing and Online Advertising Innovations The internet marketing innovations and new services of the February update in part are reflecting the mainstream [...]

Social Media Aggregator for Brands and Enterprises

FOLDEN.INFO — Tue, 31 Jan 2012 00:31:21 +0000

There are a lot of social media aggregators on the market with most of them targeted on common users and if aimed to suit the needs of business, professionals and networkers are the preferred clients. But this issue is of interest as enterprises today have social media presences spread across the social web. Now JustAbout.co [...]

Fostering Communications using Socialbots

FOLDEN.INFO — Thu, 26 Jan 2012 00:03:02 +0000

This story is both fascinating and scaring. While working on the Web Ecology Project, a social media research project, scientists examined the claimed ability of social media experts to foster communications between people and to increase the amount of followers. This research had the character of a competition between groups of scientists and some decided [...]

Study about Cases of Data Utilization in Online Marketing

FOLDEN.INFO — Tue, 24 Jan 2012 23:39:35 +0000

To marketers utilizing the large amount of data available today is one of the hottest trends and most important up to date tasks. The IAB has conducted a study about this usage and put together first approaches on data aggregation, management and deployment as well as case studies. Two major trends have been identified, the [...]

Facebook Study by Facebook itself

FOLDEN.INFO — Mon, 23 Jan 2012 19:24:35 +0000

Facebook has analysed its data in a study and published it. The study examined the sharing behavior of 250 million members who shared 75 million links in two months, according to an article by WOMMA. The Role of Social Networks in Information Diffusion FOLDEN.INFO Directory Sources: Document Sharing, Business Networking – Market Research, Studies – [...]

Twitter soon will reach 500 Million Users

FOLDEN.INFO — Fri, 20 Jan 2012 00:53:03 +0000

According to up to date numbers Twitter soon will reach the enormous amount of 500 million users. Currently and according to the article below the microblogging service has 465 million users and each second 11 new members are joining. Facebook by the way will reach 1 billion users during 2012 and according to another resource [...]

Data about Effectiveness of Targeting based on Social Graphs

FOLDEN.INFO — Thu, 19 Jan 2012 01:09:28 +0000

This study is called the most comprehensive study about targeting based on social graphs and interests by MediaPost News. It has been conducted by 33across, a social media advertising solution provider. As the company is in the social media advertising and especially the social targeting business itself the data need a critical view, but at [...]

Facebook Live Analytics and Ranking

FOLDEN.INFO — Tue, 17 Jan 2012 16:15:39 +0000

Masterrating, a web analysis and rating company, has launched two Facebook analytics tools informing about Facebook sites in near real time with a delay just of seconds. The first Facebook analytics service SocialMedia Live fetches the occurrences about Facebook sites, the largest amount of fans at all, the fastest growth and the best newcomers. Likesmatter [...]

Mobile Search is growing enormously

FOLDEN.INFO — Fri, 13 Jan 2012 01:00:50 +0000

The online marketing company IgnitionOne has summarized various studies within a white paper. According to the included studies the online advertising market is growing at all and as it is well known. But still astonishing is the growth of mobile search and mobile search advertising. The adimpressions for the 4th quarter compared to the former [...]

A Look into Search Engines

FOLDEN.INFO — Wed, 11 Jan 2012 23:54:30 +0000

We talk so much about search engines and how to get a top position by search engine optimization. By another point of view search engines are one of the most popular and important tools today and on the other side of the information output on serp’s is the information retrieval. So have you ever been [...]

Studies about major Online Trends

FOLDEN.INFO — Mon, 09 Jan 2012 21:28:33 +0000

The beginning of a new year is always the occasion to talk about trends and here are some profound studies about a couple of major online trends. At first there is mobile payment with major players entering this field. There are established payment companies like PayPal offering mobile payments and e.g. Google providing a wallet [...]

Internet Marketing Review January

FOLDEN.INFO — Mon, 02 Jan 2012 18:40:54 +0000

The internet marketing review and directory update January includes the topics Internet Marketing and Advertising, SaaS and PaaS Software and Online Payment. Below follows a brief analysis of up to date internet marketing trends. Internet Marketing and Online Advertising Innovations And so starts the new year, with most new services located within typical trend areas, [...]

Google+ Sites show up in Google Search Results

FOLDEN.INFO — Fri, 23 Dec 2011 02:28:13 +0000

Lately and after private only pages Google has enhanced its Google+ social network by business and commercial presences. There have been a lot of speculations already how the presence and activity within the Google+ network will effect the placement within the results of the Google search engine. Now for the first time commercial Google+ pages [...]

Use your Logo do make a Barcode

FOLDEN.INFO — Thu, 22 Dec 2011 00:49:11 +0000

This is a great idea, using the logo as a barcode. SnapTag by Spyderlink is the solution to make just this. The Spyderlink solution takes the logo and surrounds it with a code ring. Both is unique and by variations of the code ring even different destinations or information is possible. And the service does [...]

Chitika offers Homepage Maps that Pay

FOLDEN.INFO — Wed, 21 Dec 2011 23:49:33 +0000

Chitika, an advertising network already mentioned for its advertising exchange for local and mobile media and local pay per call ads, has launched a new service, which lets homepage owners earn revenues by integrating online maps. For further information go straight to local advertising at Chitika. FOLDEN.INFO Directory Sources: Map Advertising