The Foolish Adventure Show with Tim Conley: Online Business Success | Internet Lifestyle | Content Creation

FA087 - Social Triggers: Converting An Audience Into Customers With Derek Halpern

Thu, 16 Feb 2012 10:38:09 -0700

What if you created a Social Trigger that made it look like you were everywhere your potential audience was, created compelling copy with the help of other site owners and drove thousands upon thousands of visitors to your site in just a few short months?

Meet Derek Halpern who blasted onto the blogging business scene last year and is now seen as one of the premier expert on the psychology of conversion.

Derek and I discuss how to replicate his strategy for success in any market and super-simple ways to get people to convert from being some random visitor to a member of your audience.

We also go into making money from your traffic and the conversion psychology behind it.

This is a quick, high-energy conversation that you may need to play a couple of times so you don’t miss anything.

FA086 - How To Make $500, $1000 Or Even $25,000 A Month With Adsense Sites

Thu, 09 Feb 2012 09:10:30 -0700

This is a can't miss episode! Joe and Justin are doing something I didn't believe possible -- their making serious money every month with Adsense sites. You'll learn how they started (very humbly to the tune of $10,000 in the hole) to now they just did over $44,000 in January. I wanted them on the show because I think anyone can set up a small group of Adsense sites and make $500 to $1000 part time to get some Getting Ahead Money. And if you're really gung-ho you'll make a serious living from Adsense.

FA085 - Can You Love Your Job and Build an Internet Business

Thu, 02 Feb 2012 12:34:16 -0700

Two Internet entrepreneurs go head-to-head over whether day jobs suck or not. Leslie Samuel of Learning With Leslie counters Tim Conley's assertion that day jobs suck. This episode is all about building an additional stream of income online even if you love the work you do in your job.

FA084 - How to Create Wealth Fast, Pull Onto The Millionaire Fastlane With MJ DeMarco

Thu, 26 Jan 2012 18:28:39 -0700

Join special guest MJ DeMarco, author of The Millionaire Fastlane, which is one of my top business books of 2011. Listen to this chat about building wealth rapidly with an online business.

FA083 - How to Make $5000 to $10,000 a Month as an Internet Marketing Consultant

Thu, 19 Jan 2012 08:40:27 -0700

Aspirin Internet marketing consultant, Johan Woods, grills Tim Conley on how to start, grow and run an Internet marketing agency. This episode covers what small businesses are looking for, how to get them as clients and how to keep them. If you're interested in developing a business that can pay you $5000 a month working part time then definitely listen in.

FA082 - 3 Types of Action Takers and How to Become One

Thu, 12 Jan 2012 10:15:12 -0700

Lain and Tim talk action. This episode is all about becoming an action taker from the humble beginnings of building your first website to growing a successful business.

FA081 - Creating Awesome Web Graphics With Liz Ness

Thu, 05 Jan 2012 12:40:42 -0700

In this episode I chat with Liz Ness of LizNessStudio.com about WHY (even if you’re not a designer and never plan to be) you need to be able to make your own website graphics.

This conversation touches on principles and purposes of web design and how graphics make a huge difference in the way a website visitor perceives your online business. We also talk about design software and what you should use and why.

Also, we talk about the Foolish Guide to Creating Website Graphics which we’ll be releasing for sale on Tuesday January 10th.

FA080 - Retention: How To Manage Your Membership Site Pt2

Mon, 26 Dec 2011 12:17:14 -0700

This episode is about building profits through member retention. Enjoy part two of the How To Manage Your Membership Site series.

FA079 - How To Manage Your Membership Site Pt1

Thu, 15 Dec 2011 10:30:22 -0700

Learn to manage your membership site for growth, profit and freedom. Membership sites are an excellent way for a content creator to make a living and truly enjoy the "Internet Lifestyle." But... they can be a lot of work. This series of episodes are all about managing your membership site.

FA078 - The App That Wasn't: A Business Management Tale

Thu, 08 Dec 2011 08:29:37 -0700

This episode is all about hiring and managing a team versus outsourcing to freelancers when entering new markets. Lain shares her trials with trying to get an app created, but even weeks later the project hasn't even started. Tim gives his best management tips on hiring and project management.

FA077 - Business of Blogging with Srini Rao of BlogcastFM

Thu, 01 Dec 2011 10:15:15 -0700

I got Srini, the host of BlogcastFM to come on the show to share what he has learned from interviewing all these bloggers, what he's learned about running a business and advice he can give to you, dear listener.

Inside this episode, you'll hear about the "scripts" we run in our lives, consciously and unconsciously, that define our lives and what you can do to only run scripts that create the life you desire.

FA076 - Are You Making A Product Line Or Product Hell

Thu, 24 Nov 2011 11:35:42 -0700

Avoid the mistake of making products till your brain explodes and learn to develop a product line that grows your business.

FA075: Lynchpin Lies: The Risk of a Job Vs Entrepreneurship

Thu, 17 Nov 2011 08:58:28 -0700

The MOST personal Foolish Adventure Show episode yet. The risks of having a job are made real to people all over and everyday -- usually it's unexpected. You come in one day and you're laid off or your potential for advancement is ruined. Let's talk risk... Listen in and share your story on the blog.

FA074: Make Thousands Each Month From User-Generated Content

Thu, 10 Nov 2011 09:23:02 -0700

Dan Andrews of DynamiteCircle.com and Tim Conley discuss the power and profit potential of user-generated content.

FA073: Successfully Using The 5 Types of Membership Site Content

Thu, 03 Nov 2011 09:26:38 -0700

There are 5 basic types of membership site content and in this episode Lain and Tim share how to best use them without feeling like you're forever running on a hamster wheel.

FA072: Doing Enough, Having Enough and Being Enough

Sat, 29 Oct 2011 15:31:53 -0700

This episode of the Foolish Adventure Show addresses the problem all small business owners face — especially startups — how much is enough?

FA071: How To Run A Million Dollar Online Business

Thu, 20 Oct 2011 11:26:55 -0700

Ian of the Lifestyle Business Podcast shares his insights and experience running a multinational online business that designs and sells products to consumers and businesses.

FA070: Sell 'em What They Want

Thu, 13 Oct 2011 15:30:16 -0700

Is the customer always right? How do you innovate without losing your shirt? This episode takes the philosophy of "sell 'em what they want, but give 'em what they need" and turns it into a method for product and customer service innovation.

FA069: Blogging Success: Do What We Do Not What We Say

Thu, 06 Oct 2011 08:00:08 -0700

Dan Andrews of LifestyleBusinessPodcast.com joins Tim Conley to discuss why most success advice is wrong. In this episode, you'll learn how to use success advice to be success and not let it steer you in the wrong direction.

FA068: Outsourcing Management Pitfalls & Profit With Tyrone Shum

Thu, 29 Sep 2011 13:37:54 -0700

A No Hype, No BS conversation about starting, growing and managing an outsourced team. Outsourcing success isn't as easy as higher someone on Elance or Odesk to do a task or two. Find out how Tyrone Shum manages a team of outsourcers to run his business.

FA067: How Not To Get Crushed When Expanding Your Business W/ Lain Ehmann

Thu, 22 Sep 2011 09:34:16 -0700

A conversation with Lain Ehmann of LayoutADay.com about the danger of scope creep when growing your business. Scope creep masquerades as growth and prevents you from achieving greater success -- oh, and it just wears you out since it always gets bigger!

FA066: Stop Being Normal. Be Entrepreneurial. - FA066

Thu, 15 Sep 2011 11:49:05 -0700

A conversation about Normal Vs Entrepreneurial decisions and the effects on your life with Dan Andrews of The Lifestyle Business Podcast.

FA065:Online Entrepreneurship For Women With The DailyDigi's Steph

Thu, 08 Sep 2011 09:11:31 -0700

A conversation on women running or starting an online business with special guest Steph of TheDailyDigi.com.

FA064: Become A Virtual CEO With Chris Ducker

Thu, 01 Sep 2011 10:08:31 -0700

In this episode you'll learn secrets of outsourcing and arranging your work to allow you the lifestyle you desire -- all while building a hugely successful business.

FA063: The Break Up Episode

Thu, 18 Aug 2011 06:59:47 -0700

No show description needed for this one. It is a must listen…

A huge, shocking announcement…

Listen now to find out what it is!

FA062: How to Build a Minimum Viable Business

Thu, 28 Jul 2011 06:42:52 -0700

We’ve talked about the Minimum Viable Product, but now we take it up a notch.

This is also the minimum viable post — just enough to give you the episode.

Okay, there is no way I could just write a couple of sentences…

This episode combines several topics that we have talked about in the past. The first being the minimum viable product (MVP), the idea of good enough, taking action and iteration — changing things as they are needed.

The main reason we did this episode is to remove any confusion to whether a product is a business and to get you to a sustainable business as fast as possible.

Enjoy…

FA061: 8 Ways To Find Out What People Need

Thu, 21 Jul 2011 09:46:17 -0700

Before Starting Your Business Or Creating A Product
Know What Your Market Needs

Know the wants and needs of your target market puts you on a fast-track to success.

Not knowing and just throwing out products to see what sticks is a lousy approach and will most likely lead to failure instead of success.

Listen in to this episode and you may be surprised at some of the simple methods you can use right now to know what your prospective customers need.

FA060: How to Create a Successful Membership Site: Tim Bourquin Interview

Wed, 20 Jul 2011 18:28:42 -0700

From Police Officer To New Media Mogul: An Interview With Tim Bourquin of TraderInterviews.com

Tim Bourquin was day trading stocks after getting off his shift as a police officer. He got interested in podcasting in the days before it was called podcasting and built an audience for a mountain biking/triathlon podcast — he later sold this podcast and it was most likely the first podcast ever sold.

Tim has a broad range of business experience so he has a big picture view of business combined with a depth of knowledge that only comes from being in the trenches — from creating a couple expos & selling them to building a successful membership site called TraderInterviews.com that gives Tim and his brother a great lifestyle.

This episode is a Blow Your Socks Off actionable, information-packed interview. Listen at least twice if not half a dozen times. You’ll learn something new each time.

We can’t wait to have Tim Bourquin back on the show.

Enjoy your Foolish Adventure,

Tim and Izzy

FA059: Are You Chasing Fads or Trends?

Thu, 07 Jul 2011 09:22:21 -0700

In this episode we have a conversation about fads and trends and what that can mean to your business.

Learn to identify the difference between a fad and a trend so you can create the right kind product. We discuss how the skill to identify a coming fad or trend comes from developing your “producer” mindset which is critical for value creation.

We cover two big trends that Tim thinks will continue to grow exponentially and that you should find your place inside one or both of those trends.

FA058: Invest in Yourself

Thu, 30 Jun 2011 10:43:34 -0700

How Advice From A Roman Emperor Can Make You Successful Today

I’m about to show some of my nerd cred here — for pleasure reading I will, on occasion, read ancient Greek philosophy and sometimes this reading takes place on a Friday or Saturday night.

What’s a night out compared reading the teachings that were foundational to Western culture? Right? No? Okay, so maybe it’s just me.

In this episode of Foolish Adventure, Izzy and I converse about an idea sparked from reading the Thoughts of Marcus Aurelius. I won’t go into his history here as to not bore you any further than I have.

The inspiration, a muse, you might say, that came from my reading was how from a young age Aurelius invested in himself. He invested in his education, his work and his relationships, which turned him into one of the most successful Roman Emperors.

Join us in this ancient conversation about investing in oneself so that you can be a success today.

Enjoy your Foolish Philosophy,

Tim

PS. For some reason the audio from me was messed up and I sounded like I was talking in a tunnel. Sorry about that. We’ll make sure my audio sounds great next time.

FA057: The Niche and the MVP

Thu, 23 Jun 2011 10:47:12 -0700

In this episode, Izzy and I get away from some of the more philosophical topics we’ve been discussing lately and jump into getting you from “Zero To Sales” in the shortest time possible.

We do a rundown of the steps you need to take to find out if you have a profitable business idea. To do that we marry the basic niche selection steps that we’ve covered in the past with the concept of the MVP — not the most valuable player version, but the Minimum Viable Product version.

MVP comes from the software development world and it’s a conceptual framework for building just enough of a product to test whether your market will buy it.

Listen in to the show and get a MVP on your roster.

Enjoy Your Foolish Adventure,

FA056: How Important Is a Needs-Based Business?

Thu, 16 Jun 2011 12:27:11 -0700

Tim and I sometimes agree, and well, sometimes we don’t. And that’s okay, because it makes the show interesting, right?

In this new episode of Foolish Adventure, we have a bit of a debate about what’s more important: building a business about something we love, or building a business to meet a customer need?

After you listen to the show, let us know your thoughts in the comments…

FA055: Real Business Vs. Making Money

Thu, 09 Jun 2011 06:40:53 -0700

Take a look at most of the Internet Marketing courses out there — they focus on making money.

Few focus on building a sustainable business. Why?

Building a business can’t be done with a “magic bullet” system or a single marketing technique like using Cost Per Action (CPA) networks or Facebook advertising.

Magic bullet systems are really sexy to sell. They hit the greed glands hard and avoid that nasty four-letter word …WORK.

Join us on this exploration of “Making Money” versus a “Real Business.” We cover “making money,” self-employment and sustainable business systems.

You’ll get an inside look at areas Izzy needs to make changes in his businesses so that he can go from self-employed to a business owner.

There is nothing wrong with “making money” as your motivator in starting your business, but if you wish to continue making money even if you’re physically or mentally unable to work, then you should listen to this episode to find ways you can build a Real Business.

FA054: Turning Expertise Into an Internet Business

Thu, 02 Jun 2011 08:05:26 -0700

Career Expertise Plus Passion Creates A Growing Info-Product Business

Izzy and Tim interview Foolish Adventure member, Jules Watkins of PocketVideoPower.com about his Internet business.

You’ll get an inside look at a growing online-based information product business. Jules’ story may sound familiar — it may sound much like your own, where he was tired of using his knowledge, time and energy to build wealth for others and not creating any long-term assets for himself.

The industry Jules is in can be taxing where a team of film professionals come together for short-term projects and then need to go looking for the next job. The film industry means a lot of travel and long hours with little time left for family let alone building a business.

But, Jules has been able to get a business off the ground and has growing sales. Listen to this candid interview where Jules shares the trials and tribulations of creating an Internet business and…

Hear the joys of the first sale, and then the next and the next. Learn how creative promotion ideas drove sales, especially with the Royal Wedding celebrations in the UK.

This is both an inspiring tale and instructional story of a family man turning his expertise into a business.

Enjoy your Foolish Adventure,

Tim and Izzy

FA053: Repurposing Content to Increase Your Product Line

Thu, 26 May 2011 08:23:24 -0700

Last week we introduced the Product Ladder so that you could build a backend for your online business.

You may be thinking, “How the heck am I going to create a bunch of information products?”

That’s what this episode is all about — taking the content you create, whether written, audio or video and turning it into more products.

We cover webinars, teleseminars, virtual events and so much more that will give you a bunch of content in a short period of time that you can “slice and dice” to create all new products.

You’ll become inspired by all the ways you can create great content quickly — even if you’re not an expert.

Listen to the show and then go create some products.

Enjoy your Foolish Adventure,

Tim and Izzy

FA052: Produce More Profits with Product Progression

Thu, 19 May 2011 08:09:55 -0700

The Product Ladder, Or As “They” Say…
The Good ‘Ol Fashioned Backend

In corporate speak, it’s called the Product Line or even Brand Extension — no matter what you call it, the best thing you can do for your business is have more products available to sell to your customers.

Getting customers is hard work — really hard and expensive work.

So why would you, after all the work and expense, not offer your customers something else that they would need, desire and find valuable?

This episode is all about the Product Ladder and helping your customers to ascend it. Huge profits await you when you get them to the top.

FA051: The Art of Time, Income, and Mobility

Thu, 12 May 2011 07:19:02 -0700

Discover The Importance Of T.I.M.

Once you master the art of TIM…

Your life will be your own. You will have the freedom to do what you want, when you want and where you want.
TIM & the Internet Lifestyle

Developing systems so you can control your Time, Income and Mobility (TIM) is the key to having what people perceive as the Internet Lifestyle — you know, lounging on the beach running your business from a laptop with just four hours a week of work.

This episode is a philosophical discussion and less a How-To. The reason? Most of the problems that prevent us from gaining control of our Time, Income and Mobility come from our cultural upbringing.

We, Izzy and Tim, promote developing an Internet-based info-product business because this kind of business inherently lends itself to TIM principles. Once you develop the systems, technological and human, for your online business, you will have control over your Time, Income and Mobility.

And when you have control of TIM, you have control over your life — that equals real freedom.

Enjoy your Foolish Time, Income and Mobility,

Tim and Izzy

FA050: Knowing What Levers to Pull

Thu, 05 May 2011 06:30:45 -0700

I'm not embarrassed by what I’m about to tell you. It happens to everyone at some point…

My numbers went down in April.

In particular, I’m talking about two important statistics for one of my websites.
“New Visitors” decreased, and “New Email Subscribers” decreased.

When I first got started in online business, this kind of thing worried me. I would start to panic thinking that things were going to trend downwards, and my business would eventually fail.

But not anymore. These days I know exactly what to do. That’s what we’re talking about on this week’s show…

Whether you’re just starting out or you’ve been running a business online for years, I think you’ll find this episode helpful.

FA049: Is Your Online Business Healthy?

Thu, 28 Apr 2011 09:06:43 -0700

Do you know the vital signs of your business?

Knowing if your business is healthy comes down to tracking and not guessing.

Over the years I’ve asked my clients some very basic business questions and only a handful knew the answers.

Questions like:

* What’s the Lifetime Value of a Customer (LVC)?
* What’s your Average Cost Per Acquisition (or new customer)?
* What’s your monthly break even point or annual break even?

Of course, there are a lot more questions to ask of a business. There really is a lot to know when running a business. So a great way to know if your business is healthy is to set up a Business Dashboard (or Instrument Panel).

First off, Izzy and I aren’t going to recommend any software that can manage your business dashboard since we don’t know your specific needs. And if you are a really small business you are probably going to be doing it the old fashioned way–manually.

This was a much bigger topic than we expected when we recorded so I left out a few specifics on what you should be tracking. This is only a partial list, but a good place to start.

(In no particular order)

* Cost Per Conversion (CPC): not to be confused with cost per click, cost per conversion is a very important number. If you spend $10 and you get 10 conversions (optin, sale or other conversion), then your CPC is $1/conversion.If you are building an email list, then you want to get optins as your conversion. You want CPC to be low enough to make a profit not just cheap. The idea is to maximize conversions, but balanced with profitability.
* Cost Per Sale: this goes along with CPC above, but is specifically tracking how much a sale costs the company. This may even be an average between new and existing customers.
* EBITDA: pronounced ib it duh is your Earnings Before Interest, Taxes, Depreciation and Amortization. What a mouthful. This is your profit–Revenue minus Expenses before you pay the tax man and interest on loans or getting the phantom expense of depreciation and amortization. Your actual Net Profit is revenue minus expenses including EBITDA.
* Lifetime Value of a Customer: this is a very important number. It helps keep you focused on retaining customers instead of focusing only on getting new ones. When you understand just how valuable a customer can be to your business, you’ll go out of your way to keep them.

I really wish I could go even more into the idea of a Business Dashboard so hopefully Izzy and I will create in-depth training on this topic. Listen to the show and get an understanding of how a Business Dashboard can let you know if your business is healthy and how to optimize its health.

Enjoy your Foolish Adventure,

Tim and Izzy

FA048: Freedom Changes Everything, and It's Online

Thu, 21 Apr 2011 08:08:49 -0700

Freedom Changes Everything…
From the decisions you CAN make with your life to the impact you can make in the lives of others.

This episode gets us back to our roots–freedom through entrepreneurship.

Freedom is probably the number one reason people get into business for themselves. They want choices that aren’t available to them by working for someone else.

This may be a choice on how they spend their time or what they do to earn their money or where they earn an income.

Some people may be like Tim and just have a problem with authority. Authorities are telling you what you can and can’t do. Most of the time they are wrong, and the times they are right they are usually only part right.

We started Foolish Adventure to help others stand up to the Status Quo and the conformity that surrounds them. When the majority thinks you are foolish for wanting to be free (really free) it can be difficult to take action on your dreams. We, Izzy and Tim, believe we are in a period in history where anyone who wants control over their income can get control online.

Why the focus on income? When you have control of your income–how, when, where and why you make it, you gain access to a new world. This new world has been around for a long time, but it was harder to access before the commercialization of the Internet.

This new world is freer than the old world. When you can earn an income 24 hours a day, every day no matter where you live or what you’re doing, it gives you choices…and more choice equals more freedom.

If freedom is important to you–not the freedom to be comfortable, which we already have in wealthy nations, but real freedom to make your way in the world–to launch into your Foolish Adventure, then this conversation is one you’ll enjoy listening to and participating in.

Let us know what freedom means to you in the comments.

Enjoy your Foolish Adventure,

Tim and Izzy

FA047: Busting 5 Internet Business Myths

Thu, 14 Apr 2011 15:26:16 -0700

Believing In Myths Can Prevent Success From Becoming A Reality

You may not have seen these myths in your classical mythology course in college, but they are some of the most famous ones in business today.

In this episode, our Herculean heros step up to bust 5 of the most pervasive myths that are holding many business owners back from success.

Sometimes building, growing and managing a business feels like the 12 impossible labors of Hercules. But we persist. What can make business even more difficult is when we believe in myths that seem so true, but in reality just slow our progress.

Jump inside this episode to learn what these myths are and how to break free of them. You may just discover the path to the golden fleece called success.

Enjoy your Foolish Odyssey,

Tim and Izzy

[edit] Bonus 6th Myth Busted!

Having been sick during the recording of this episode I completely forgot one of the biggest myths–”It Takes Money To Make Money.”

Many people use this excuse to not even try. They don’t even calculate what the real cost to turn their idea into a business. I’ve started a business with $0. I went out and found a client. Then I used that money to get biz cards and pay for web hosting and other essentials needed to promote my business.

With an online business, you can get started without owning a computer, without paying for a website or really an expense at all. This is a tough way to start, though, but it can be done.

Use a library computer or a friends. Start a tumblr or WordPress.com blog and get on Twitter & Facebook. Start building a small audience and connecting with others in your niche. Find a cool affiliate product and promote it to your small audience. Invest the money from sales into a website of your own. Repeat over and over. Keep reinvesting the money coming until it covers all the business expenses and starts generating a profit. ~ t

FA046: The Power of Online Advertising

Thu, 07 Apr 2011 10:11:27 -0700

There are a lot of people online, experts of sorts, who spout phrases like, ‘Attention is worthless so don’t buy people’s attention.’ What they are saying is spending money on advertising (any paid activity that gets someone’s attention) is worthless.

If you see someone online bad-mouthing advertising you should put it into context; either they have never used advertising or they have never used advertising successfully. There is a third type–the social media guru who is advertising his/her product on how you only need social media to promote your business, in other words a hypocrite.

Advertising works especially online advertising. It will take a lot of testing to get an advertising method to work for your product, but it will work if you have a good product.

Listen in to the show to learn why online advertising has the potential to double, triple or quadruple the size of your business.

Enjoy your Foolish Advertising,

Tim and Izzy

FA045: Sell! Sell! Sell! 7 Steps to Selling Like a Pro

Thu, 31 Mar 2011 14:15:04 -0700

Izzy’s Seven Steps To Selling Like A Pro…Plus
Tons Of Online Business Sales Tips

Where the rubber meets the road…

Sales. You know, that evil thing capitalists do.

We’ve been known to say the only thing it takes to be in business is to make a sale. Without selling a business is just a hobby or more accurately on its way to extinction.

Inside this episode you’ll learn tips, tricks and techniques for selling–both selling online and offline. Selling offline or at least marketing offline will become a larger percentage of most online businesses in the near future so you might as well learn to do it now.

After this episode you won’t shy away from asking for the sale.
Mentioned In The Show

People
Joe Polish
Dan & Ian of Lifestyle Business Podcast

Books
Prospecting Sucks! How to Bring Professional, Effective Direct-Response Advertising & Marketing to the Network Marketing Business

Or get Dan Kennedy’s updated version that talks about many of the same things as Prospecting Sucks.
No B.S. Sales Success: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners, Tough and Spirited Guide

Note: The above are Amazon affiliate links. We’ll make a few cents if you purchase from them.

Enjoy your Foolish Adventure,

Tim and Izzy

FA044: Use Your Passion, Don't Sell It

Thu, 24 Mar 2011 06:45:47 -0700

Our tangent-driven heros — one carrying a deadly illness (the sniffles) — bring you another exciting episode of The Foolish Adventure Show! Tim and Izzy share harrowing tales of people without passion, online business mayhem, and monsters that only eat the ambidextrous. Okay, that last one is made up.

I’m still sick from when this show was recorded so I’m making this process of posting the show more fun, well…at least for me.

This one tries to answer what to do when you aren’t that passionate about anything or you don’t want to sell what you are passionate about. Say you love golfing, but you don’t want to make a business out of it. All you want to do is go golf eight days a week.

What if you could harness what makes you good at something and use that to make a living online?

Well, listen to the show and find out!

Enjoy your Foolish Adventure,

Tim “I has a cold” Conley

FA043: Lifestyle Business Design Roundtable

Thu, 17 Mar 2011 08:56:52 -0700

How To Design Your Business To Support Your Lifestyle

This episode brings to you a couple of really smart and successful online entrepreneurs, Dan & Ian of LifestyleBusinessPodcast.com.

You’re about to get great information and inspiration from guys who sell–wait for it…real physical products! Who knew that people still bought stuff you can touch.

Here at Foolish Adventure, we live off ones and zeros, but not only is it possible to sell physical products – you can even build a successful business.

What’s best about this episode is partnership. The roundtable was meant to be physical vs. digital products, but turned more into discussing lifestyle and business building strategies, especially the power of great partnerships.

There is also discussion of an idea that Tim thinks is pure genius. Let’s see who takes credit for it.

We all had so much fun and we felt there was so much more we could cover together we decided to do a part two soon.

Check out Dan & Ian’s podcast over at Lifestyle Business Podcast and listen to Episode #57 because it goes really well with this roundtable discussion.

Then go over to TropicalMBA for some lifestyle and business inspiration.

Next follow @AnythingIan and @TropicalMBA on Twitter.

Finally, enjoy your Foolish Adventure,

Tim & Izzy

FA042: Foolish Guide to Being Decisive

Thu, 10 Mar 2011 08:05:34 -0700

Making Decisions Builds Confidence
And Confidence Leads To Success

Join in on our conversation about Decision Making and Confidence. We talk about the pitfalls of indecision, waiting on others to make decisions for you and the problems with certainty.

Of course, we don’t just talk about the problems, but also the way we go about building our confidence through decisions plus action.

Decisions without actions are as ineffective as making no decision and letting the world happen to you. Once you make a decision, even a little one, take an immediate action that furthers your decision.

We all need to exercise our decision-making ‘muscles’ and the more we do, the more confident we become. We’ll soon be able to make big decisions quickly and confidently.

Enjoy your Foolish Adventure,

Tim and Izzy

FA041: The Future of Online Business is Paid Content

Thu, 03 Mar 2011 08:27:06 -0700

The Free Content Vs Paid Content Debate

This debate has gone on for a long time–basically since the Internet went mainstream. A new version of this debate has popped up recently because several high(er) profile bloggers have started email newsletters that…OMG…you have to pay for.

Recently, a guy I read, Adam Baker of ManVsDebt, started a pay-for blog. I paid just to check it out. It’s called ShutUpAndHustle.com. Baker (that’s what he goes by) charges $25 a month for people to read this blog. (This site went live after Izzy and I recorded this)

This is the “purest” form of the Future of Blogging Is Paid Access I’ve seen. Most of the recent converts to getting paid for what they create have been using Letter.ly, which we have mentioned before.
Content Creators Getting Paid To Create

Izzy and I started Foolish Adventure as a free audio show and have promised that as long as we produce the show it will remain free. We also said in the beginning that we would develop a way to earn money from it. Six months later we created a Pay For Access site called Foolish University. It is also a Pay For Content site since members get premium content from us as well as direct access to us in the Forum.

We’ve been preaching the Paid For Content/Access since the beginning, but it is good to see other Content Creators waking up to this idea.
Read This For Context

Article mentioned in the show: In Over Your Head: The Future of Blogging Is Paid Access

Enjoy your Foolish Adventure,

Tim and Izzy

FA040: How to Create a Breakthrough in Your Online Business

Thu, 24 Feb 2011 09:22:06 -0700

For Episode 40, we wanted a big topic to celebrate so we are hitting you with business breakthroughs.

Inside you’ll learn:

* what a breakthrough is and how to create one
* how to shift your mentality to make creating breakthroughs easier
* how not to fall victim to the “what ifs”
* where to get ideas for breakthroughs
* and real world examples of breakthroughs

Enjoy your Foolish Adventure,

Izzy and Tim

FA039: Are You a Failure? And 5 Ways Not to Be.

Thu, 17 Feb 2011 09:49:25 -0700

How Not To Be A Failure

If you’re not having the kind of success you want in your life–you can’t get your business started, you can’t seem to make enough sales or build an audience.

This episode, as with all our shows, started from a conversation Izzy and Tim had about not reaching goals. First, at Foolish Adventure there is only one type of failure–quitting on your dreams for your life.

As long as you keep working and improving, you’ll eventually reach your goals. You’ll build momentum and your successes will pick up speed. When tough times hit, and they will, you’ll have the momentum to carry you through to success.

Listen to this episode if you’re not getting to your goals as quickly as you would like and learn ways to not fail.

Enjoy your Foolish Adventure,

Izzy and Tim

PS. You also get a peek into Tim’s “Your Fly Is Down” consulting system.

FA038: How to Make Money from Your Podcast

Thu, 10 Feb 2011 08:42:54 -0700

Podcasting…We Finally Did It!

We finally covered a topic we probably should have covered in the beginning since it is central to the success that Izzy had in escaping the corporate grind.

In this episode we cover the different ways of making money from a podcast, whether audio or video, or as we call it an Online Show.

Inside you’ll learn about:

* Advertising
* Affiliate Product Sales
* Consulting
* Product Sales
* And Brand Building.

This is one of our longest we’ve done, but strangely one with the fewest tangents. Go figure.

Enjoy your Foolish Adventure,

Tim and Izzy

FA037: Grow Your Internet Business by Extending Your Reach

Thu, 03 Feb 2011 08:02:59 -0700

Izzy and Tim dive into a topic that increases your traffic, revenue and authority. This episode is all about Extending Your Reach.

We all have a sphere of influence even if we are just getting started. By doing what we cover in the show, you can greatly expand your sphere of influence. With more influence comes more opportunity and more opportunity contains more revenue.

Or said another way, increasing the number & size of your streams of influence brings more streams of income.

In the episode, we talk about how to:

* Get into different markets
* Use networking, public speaking and other “Real Life” interactions
* Use affiliates to increase your revenue & influence
* and much more…

Enjoy the show,

Izzy and Tim

FA036: How to BE great content

Thu, 27 Jan 2011 10:58:50 -0700

Creating Valuable Content, Differentiation and a Persona

In this episode, our wayward hosts cover the world of content and how a creator like you can use it to build a loyal audience (your people) out of a larger market.

You’ll learn:

* what makes content valuable,
* how to create content your audience likes, but you still find enjoyable (content creating as a form of art),
* creating authority content even when you’re not a known expert.
* Tim accidentally coins a new word – creageous: creative courage.
* Where to find ideas on creating audience attracting content.
* And tons more.

We cover a lot in this action content-packed episode. You may need to listen to it a couple of times to get everything you can out of it.

Also, tomorrow we’ll be posting answers to questions we’re getting about our membership site launch.

Enjoy your Foolish Content,

Tim and Izzy

FA035: Stephen King and a Content Creator Walk Into a Bar: An Analysis Paralysis Parable

Thu, 20 Jan 2011 12:11:53 -0700

Izzy VS Tim

We explore our past successes, failures and experiences and how that makes our show different in the “make money online” industry. All of this leads up to the point of today’s show, which is Analysis Paralysis and how to overcome it.

Not going to say much more. Listen to the show and find out what we mean.
Our Picks Of The Week

Izzy’s pick is Sonia Simone of Remarkable Communication

Tim’s pick is personal finance management site: Mint.com

Enjoy your Foolish Adventure,

Tim and Izzy

FA034: How to REALLY Get Things Done

Sun, 16 Jan 2011 08:45:54 -0700

Overcoming Resistance To Getting Things Done

Sparked by an email from a listener, Izzy and Tim dive into overcoming the internal resistance many feel when trying to start and continue a project. Sometimes starting a business is like trying to get in shape. Getting to the gym the first time may be a struggle and may take coaxing yourself for several months before you go.

Then each day you need to get yourself to take another action towards your improving your health. A business is built much the same way. Sometimes you don’t want to work on your business especially after a long day at work, but staying focused on that future goal of one day being the captain of your own destiny can get you through.

Listen in to get advice and encouragement on really getting things done.
Our Picks of the Week

Pomodoro Technique: focus & time management system

WordPress Documentation: need answers to a WordPress problem–search here first.

Bustaname: Researching a great domain name
Coming Soon…

We have mentioned on recent episodes that we are launching a membership site. Our birthdays are just days apart so we want to launch on Tim’s birthday (Jan 24th) and close enrollment on Izzy’s birthday (Jan 29th). For us, this is a great way to celebrate our birthdays (also it’s Tim’s 40th) and keep our initial charter members limited so we can focus our attention on helping you build your business.

More details will be coming soon.

Enjoy your Foolish Adventure,

Tim and Izzy

FA033: Content Creators Unite! Our Foolish Manifesto

Thu, 06 Jan 2011 10:45:12 -0700

The business model which Izzy and I have been promoting is customer-support instead of ad-supported. Too many content creators – whether using blogging, podcasting or livestreaming – rely on ad revenue.

When an internet show, say on Youtube, is a huge success and getting hundreds of thousands of views, then the ad revenue can be lucrative. But most never hit huge numbers.

With our model you don’t need large numbers to be successful.

This show is about the direction of Foolish Adventure and how we intend to help Content Creators.
Picks Of The Week

Tim picked a book that was influential in his life, Getting Everything You Can Out of Everything You’ve Got by Jay Abraham. Click here to see this book and others recommended by Tim.

Izzy picked a site he gets a lot of useful blogging and business knowledge from called Copyblogger. Even if you’re not a blogger, you will still get information you can use.

Enjoy the Audio Manifesto,

Tim And Izzy

FA032: Your Internet Business Education: When to Invest in Training

Thu, 30 Dec 2010 10:37:22 -0700

In this episode our stalwart co-hosts do the expected–they deviated from their new format.

Okay…here’s what happened.

We got a voicemail for our Mailbag segment from Patricia asking about buying Internet Marketing courses and how some of them sound too good to be true. We started talking about why most $1000 and up courses can be very valuable to people who have been running an online business for awhile, but usually leave too many unanswered questions for the beginner since the “guru” selling the course doesn’t allow access to him or herself.

What started as the Mailbag segment turned into our entire Main segment since we really felt this was an important topic to cover extensively (meaning we went on a tangent or two).

We also gave a tiny preview of what we have up our sleeves to ‘celebrate’ our birthdays at the end of January.

In the Picks of the Week segment Izzy picked a Problogger post that you can read here. Tim almost created a pithy saying, but fumbled it at the end and had to get help from Izzy to complete the thought.

Tim picked Google’s Gmail because is awesome and topped with awesome sauce. Having the ability to run your email from anywhere without worrying about spam or losing your email. Also it is super easy to locate email so you don’t have to have folder upon folder to organize your email.

Have a great New Year,

Tim and Izzy

FA031: The Power of TOT: Testing, Optimization, and Tracking in Your Internet Business

Thu, 23 Dec 2010 09:07:38 -0700

Mail Segment:
How to Promote Your Membership Content Even When It Is Password Protected

I mention First Click Free in this segment (I mistakenly called it First Look). For more info, here is Google’s First Click Free page.

Discussion Topic:
How to Make More Money, Increase Visitor & Customer Engagement and Boost Conversions By Testing, Optimizing & Tracking

Testing & tracking are crucial to your success in any business. There is a lot of power in knowing what is really happening in your business as opposed to what you feel or think is happening. The only way you’ll know is to learn how to test, optimize and track. We recommend using Google Website Optimizer, Google Analytics and Google Webmaster Tools as your starting toolkit. You may end up moving over to other services, but these are a great place to start.

Picks of The Week:

Tim’s Pick: Internet Business Mastery: I’ve been listening to this podcast shortly after they went ‘live’ on iTunes. They are definitely a favorite of mine and they’ll give you a different perspective about online businesses. Go get their 3 Pillars of Designing Your Ultimate Internet Lifestyle. This is a great tool for setting your goals and getting motivated to accomplish them.

Izzy’s Pick: Landing Page Optimization For Dummies by Martin Harwood & Michael Harwood is a great book to learn how to get more conversions on your website. It is a great supplement to this episode.

FA030.5: A Ridiculously Extraordinary Online Business & Lifestyle: Karol Gajda Interview

Mon, 20 Dec 2010 09:41:27 -0700

I have been watching what Karol Gajda of RidiculouslyExtraordinary.com has been doing online for about a year and he has done some very interesting product launches, networks with others in his industry and has used Manifesto Marketing (like Izzy & I talked about in episode #28).

Another reason I wanted Karol on the show is that we share a couple of other interests–travel and vegetarian diet. Karol & Izzy are vegan (eat no animal-based products at all) and I am an ovo-lacto vegetarian (I eat unfertilized eggs & dairy products).

Foolish Adventure is about creating the lifestyle you desire for yourself through an online business so I wanted you to hear from someone who has created a life he loves, but “normal” people may find foolish.

Enjoy the show,

FA030: Buying Websites to Build Your Online Business

Thu, 16 Dec 2010 09:57:25 -0700

We have created a new format for our regular episodes. We’ve added a Mail segment, which we answer questions or talk about a topic brought up in our voicemail line, email or in comments both on the site and on Facebook. Also we added Picks of the Week where we each name something we like and tell you why it is useful, cool or whatever.

In today’s episode, we talk about growth through acquisition.

There are many reasons to buy an existing website such as:

* instant access to targeted traffic,
* increasing your search rankings,
* diversifying your income and/or products
* and entering new markets.

You might just be a purchase away from achieving your business goals. Listen in to find out how.

Mentioned in the show: Flippa

Enjoy your Foolish Adventure,

Tim & Izzy

FA029.5: Smart Passive INcome From Your Internet Business: Pat Flynn Interview

Mon, 13 Dec 2010 08:18:55 -0700

Pat Flynn became an Internet entrepreneur after being laid off from his architecture job, but thankfully he had been building an audience that was interested in passing an architecture certification exam.

In this interview, you’ll hear how Pat turned his study notes into a full-time income and then how he has grown into several other online businesses. He talks about his niche sites, affiliate marketing and building iPhone apps. This is an interview you don’t want to miss.

Check out his website and his podcast (Izzy and I enjoy both) over at The Smart Passive Income Blog.

Enjoy your Foolish Adventure,

Izzy and Tim

FA029: How to Use Social Proof In Your Internet Business

Thu, 09 Dec 2010 15:37:21 -0700

Where’s Your Proof?

One of the most powerful tools of marketing is social proof. It can also be misused–so be cool with it.

In this episode, we talk about what social proof is, how to get it and what to do with it. We cover customer testimonials, of course, but also go into a few forms of social proof you may not have thought to use.

Below is the video we discuss in the show. You can watch it before or after listening to the show.

Enjoy your Foolish Adventure!

Izzy and Tim

FA028: Manifesto Marketing: The Power of Declaring Your Story

Thu, 02 Dec 2010 08:39:19 -0700

man · i · fes · to: a written statement declaring publicly the intentions, motives, or view of its issuer (Merriam-Webster)

In this episode, Izzy and Tim discuss the recent rise in creating a manifesto to drive traffic to your site and increase audience engagement.

This is a powerful new tool in Internet marketing, but also a true way to show your authenticity.

Here is a great example of a manifesto that helped build a large audience: A Brief Guide To World Domination: How to Live a Remarkable Life In a Conventional World. You can find the pdf download link on that page.

Here is a recent manifesto that helped add several thousand new subscribers: 18 Months, 2 Blogs, Six Figures

Have a listen and then go make your Foolish Declaration!

Izzy and Tim

FA027: From Hobby to Industry Content Site: Mark Robertson from ReelSEO.com Interview

Mon, 29 Nov 2010 09:11:27 -0700

IN this interview episode, Izzy and Tim interview Mark Robertson of ReelSEO.com. Mark was working in search engine optimization, but decided to learn about the emerging video SEO industry. He took his blog from a personal interest to an industry-leading content site in just 2 years.

You will definitely learn a lot about creating and growing in your niche and get some tips to optimize your site and videos.

A couple things mentioned in the interview:

TubeMogul: Distribute videos to multiple video hosting sites.

Yoast: A leader in Search Engine Optimization and WordPress plugins

This one is a great interview though we had skype audio difficulties.

Enjoy your Foolish Adventure!

Izzy and Tim

FA026: Nuts and Bolts of Making a Digital Information Product, Part 2

Mon, 22 Nov 2010 09:38:04 -0700

Video, Audio, Webinars, Teleseminars and More!

In this episode, we continue our conversation about creating your digital info product. We covered making an ebook in the last episode, but this one we wanted to talk about using different media for creation. Also, we talk about getting paid before and after the creation of your product.

Also inside we mention some software we use to make these products. Check them out below.

GoToWebinar – great tool for teaching how to do something on the computer. Preferred method when you need to show people instead of just tell them.

Screen Capture Software

Camtasia – both for PC and Mac; record what is on your computer screen with voice narration

Screenflow – similar to camtasia, but only for Mac

Jing – Up to 5 minute screen capture videos. No editing tools, but awesome for quick how-to videos.

Depending on the questions we receive, we might record a part 3 to this series. We think there is a lot more to say on the topic and we want to know what you think we should cover.

Enjoy the show!

Izzy and Tim

FA025: Nuts and Bolts of Making a Digital Information Product

Fri, 19 Nov 2010 09:14:51 -0700

We’ve been asked several times to talk about how to make an info product and turns out we had a lot to say.

This episode focuses heavily on making an ebook, but the concepts we cover can be used for any info product.

Note From Tim: We didn’t talk about using specific tools for ebook creation, though. When I’m making a PDF, I use cutePDF to turn doc files into PDF. It is free and wholly inadequate for doing high quality ebooks. The people I hire from eLance.com typically use inDesign to layout and design the ebook and then Adobe Acrobat to turn it into a PDF.

FA024: Biology Teacher Evolves Into an Internet Entrepreneur: An Interview with Leslie the Freebie Guy

Tue, 16 Nov 2010 20:03:29 -0700

Leslie Samuel (aka The Freebie Guy) was commenting and asking questions several times on our site. But most importantly, he reported back to us how he was taking action on what he was learning.

We thought it would be interesting to interview one of our listeners, especially one who has had an online business for several years to see what Leslie was up to and what we could learn from him.

This interview goes into the power of online networking with people in your niche, time management (how to handle a full-time job and run several niche sites) and many more topics we hope you get a lot of actionable takeaways as we did.

FA023: How to Craft a Sales Page for Your Digital Product

Thu, 11 Nov 2010 15:06:44 -0700

Creating a Sales Page for Your Internet Business Doesn’t Have to be Scary

Sparked by a listener email, Izzy and Tim set off on a Foolish discussion about what makes a good sales page.

* You’ll learn about techniques from the offline world of direct response marketing that still work today in an online business.
* New forms of sales pages are discussed such as audio and video sales messages.
* Tim covers some important elements that were in the Foolish Guide to WordPress sales page he wrote.
* All this and much more…such as going off on mostly-related tangents, but all filled with Foolish knowledge.

FA022: Our Foolish Interview with Don McAllister from ScreencastsOnline.com

Tue, 09 Nov 2010 15:30:07 -0700

I learned the basics of my business model from Don McAllister, the host of ScreencastsOnline. The things he showed me had an enormous impact on me and my life. And frankly, his willingness to share with me is one of the reasons I want to share what I’ve learned with you.

His story is inspiring and packed full of great lessons. Enjoy!

All the best,

Izzy

FA021: The First Foolish Success

Thu, 04 Nov 2010 14:05:15 -0700

This episode is loaded with valuable information. Inside the audio, you’ll hear us talk about:

Strategies for doing a product launch
How to increase conversions on your website
Some strategy examples from Amazon.com
How to create dual readership paths
More things you can learn from Izzy’s mistakes

This one is fun, and hopefully useful. Enjoy!

FA020: Inside Two Successful Membership Sites

Thu, 28 Oct 2010 09:03:12 -0700

This episode gives you an inside look into how Izzy and his wife, Noell, started and operate their successful membership websites.

You’ll learn about some of their mistakes, how Izzy was able to quit his full time, stress-filled corporate job and how they view growing online businesses.

They have made some very Foolish choices to protect their lifestyle so they didn’t turn their passions into J.O.B.s.

There is a ton of laughing in this show. If you hate fun, don’t listen.

Otherwise, enjoy this inside look.

FA019: Online Success Starts with Mindset

Thu, 21 Oct 2010 08:45:58 -0700

How we perceive the world and the events that happen around us and to us greatly affects your success. It may even determine whether you succeed or fail.

In this episode, Izzy and Tim go on a meandering walk through mindset. This one is more philosophical, but still has some practical ideas you can use in your life to get your online business going and make it a success.

FA018: Making Money Online: Behind the Scenes

Thu, 14 Oct 2010 10:00:43 -0700

Here’s another show where Izzy and Tim pull back the curtain on how they monetized the Foolish Adventure show.

The Foolish Adventure Show will always be free. That was the promise made in the beginning and it will always remain, but we need to be able to fund this show. We set out to give the best of our knowledge for free, but knew many would want specific how-to information that a show format really couldn’t deliver.

In this show, you’ll hear the thought process behind how we planned to make money and we explain the steps used to launch “The Foolish Guide to Creating a Website With WordPress.”

Enjoy the show!

FA017: Going Pro: Charging for Your Content

Thu, 07 Oct 2010 09:37:25 -0700

If you’re someone who already has a website with content, and you’re looking to make money with it now, this show should give you some ideas. Tim and I explore several options for the money-making transition.

Learn how to go from hobbyist to pro with several strategies:

Moving the free line
Izzy’s 3 product approach
Various ways to organize your content for sale
Evergreen content vs time-sensitive or news-based content
Enjoy the show…

FA016: The Niche: How to Find Yours and Then Scale Up

Thu, 30 Sep 2010 08:22:35 -0700

Getting Niche-y With It

Bad jokes aside, this episode goes deeper into the strategic value of finding your niche. We cover finding an online niche within a niche and how to scale up to larger audiences.

You’ll learn why we think you should start with the smallest niche possible especially if you are a beginner and how to leverage that smallness to build your authority and market leadership.

Enjoy the show…

FA015: How to Focus on What is Important in Your Online Business

Thu, 23 Sep 2010 07:49:58 -0700

This episode is a conversation about what is really mission-critical in starting and building an online business.

Izzy and I were discussing the topic of priorities and pitfalls and then decided to go into the studio to record our thoughts. There was no planning–at all. Just stuff we thought was super critical so you don’t end up wasting time on things that may seem important, but aren’t.

Even though this is a long episode, there is still so much to say so please join in the discussion in the comments below or ask a question on our voicemail at +1 (480) 331-4695.

Enjoy your Foolish Adventure,

~ t

FA014: How to Name Your Online Business

Mon, 20 Sep 2010 06:15:40 -0700

In this episode, Izzy and Tim talk about naming your online business using two major naming strategies: Branding and Search.

We give you resources to look for good domain names and how to get them even if they are not available.

There are also lots of Do’s & Don’ts with domain names to get the most out of your website name.

Izzy and Tim prefer the branding approach to naming, but also recommend doing search naming together to drive as much traffic to your online business as possible.

Enjoy your Foolish Adventure…

Please take a second to share this episode on Facebook, Twitter or email it to a friend. Thanks for helping spread the word.

FA013: Tips and Warnings Regarding Paid Traffic

Thu, 16 Sep 2010 07:10:04 -0700

Hi again!

Tim and I promised we would talk about paid traffic, so here’s a show that digs into this wild and crazy subject. Because my own experience is limited with this type of traffic-building, I decided to squeeze the information out of Tim through an intense interview (which he survived just fine).

If you’ve been thinking about trying this method for traffic, listen well and take notes. This show is packed full of great stuff.

Enjoy!

All the best,

Izzy

P.S.> We hope you enjoy this episode, and if you do, we would really appreciate it if you could give us a positive rating on iTunes. Hey, it only takes a minute!

FA012: Foolish Q&A + What Are Our Core Values

Mon, 13 Sep 2010 08:17:08 -0700

Today we do something different. Izzy and I answer questions we have received on our voicemail. Maybe we should call it the Fool Phone like the old Adam West Batphone. But we aren’t going to name it that since Izzy won’t let me have a utility belt to go with it–something about endangering the populace.

We also talk about defining the core values of what Foolish means to us and to you. So we need your help in what you think a Foolish Adventure is.

Call in and leave questions or comments on our voicemail [+1 (480) 331-4695] or feel free to jump into the conversation in the comments section.

Enjoy your Foolish Adventure,

FA011: How to Quit Your Job and Live Your Passion: A Foolish Interview

Thu, 09 Sep 2010 08:09:57 -0700

This episode is an awesome Foolish First.

Izzy and Tim interview the coolest cat in woodworking, Marc Spagnuolo of The Wood Whisperer.

Marc shares some great ways to start and grow your own online business. He’s so good we ask him to become the permanent host of Foolish Adventure so we could just sit back and sip drinks with little umbrellas.

Marc politely declines. And we don’t blame him — his online business is doing very well so listen in.

And take notes.

Enjoy your Foolish Adventure…

FA010: Find and Develop Your Foolish Expertise

Mon, 06 Sep 2010 09:06:30 -0700

In this episode, Izzy and Tim cover finding and developing your expertise for your niche. We cover partnering with experts, finding time to become an expert and many more ways.

You might find that you are already an expert without knowing it. Tim even brings up a new type of expert that has been working in a bunch of niches for the last few years.

Stay Foolish, my friend.

FA009: Bootstrap Your Business and Your Life

Thu, 02 Sep 2010 07:18:15 -0700

I guess you could call this episode of Foolish Adventure “The Soapbox Edition” or “Wandering Around Inside Foolish Minds.”

We set out to cover just bootstrapping an online business and then dove into ways to bootstrap your life by conserving money and time.

Izzy and I have a wager that we get some hate emails. They say to polarize your audience–well, this might be the show to do it.

Enjoy…

~ t

FA008: Making Money Online, Enough Said

Mon, 30 Aug 2010 08:00:28 -0700

All about the Benjamins!

Pockets full of Franklins!

In case it’s been awhile since you’ve seen one, Ben Franklin is on the $100 bill. And if it has been awhile, then this show should get you on track to putting them back in your pocket.

Was that enough hype for you? I do try.

Izzy and I discuss, well, making money. Making offers and getting paid. Oh, and Izzy gets a bit more consulting out of me.

Enjoy the show,

FA007: Even More Awesome Audience-Building Traffic Sources

Thu, 26 Aug 2010 08:11:17 -0700

Welcome to the Bond episode, FA007, licensed to grow your business. Okay, that’s pretty lame even for me.

In today’s show we continue our discussion from Monday on Unpaid Traffic tactics. Unpaid meaning takes time, but not money.

In a future episode we’ll cover ways for you to spend yo’ money to get targeted traffic to make mo’ money.

Enough lameness from me…

Enjoy the show and as always leave us comments & questions,

FA006: Six Free Traffic Sources for Audience Building

Mon, 23 Aug 2010 06:59:03 -0700

By Popular Demand:

We have gotten comments and emails asking for traffic generating strategies and tactics. So we decided to not wait any longer. Today’s show is Part 1 in our Traffic Source series and covers 6 of our favorite traffic tactics for building a following. (Izzy wanted to cover 5 and I made him throw in a bonus.)

Why just 6 in this show? Well, we wanted to give you some depth on each source instead of just making a quick list of traffic ideas.

In Part 2 (coming out Thursday), we cover another 6 great free traffic building tactics.

Listen in and enjoy our Traffic Source Series.

FA005: The Thing We Wish We Had Done Sooner

Thu, 19 Aug 2010 14:12:51 -0700

In today’s show, Izzy and Tim reveal things they wish they had done sooner with their businesses.

Tim again gives Izzy some free consulting about optimizing and tweaking his business to get greater results.

Tim talks about his reluctance to be a “guru” and how he stayed behind the scenes in the marketing world and what he wished he had done sooner.

Have a listen and enjoy the show…

(It’s a short one today)

FA004: Looking at Super (Business) Models

Mon, 16 Aug 2010 06:09:58 -0700

The Adventure continues with our foolish heroes talking about models–the super kind.

Business Models, Baby!

Listen to hear the pros and cons of the major business models and which one we highly recommend. To us, this one model has very few cons and lots of pros. It will be the one we spend the most time on in future shows.

FA003: Musical Marketing Mayhem and Other Awkwardness

Thu, 12 Aug 2010 06:28:02 -0700

In this “behind the scenes” show, Izzy and Tim remove any sense of structure to share their conversations about:

Izzy’s Super-Trademarked, Ultra-Copyrighted Secret Marketing Strategy
A listener’s business idea gets some Foolish advice
Izzy puts out a call for a new business partner…
…After getting some on-air consulting from Tim
You’ll get some truly Foolish insights, ideas and (hopefully) inspiration to take action on your online business. Listen now!

FA002: Products, Services, and Bits

Mon, 09 Aug 2010 07:26:02 -0700

In our first installment, we discussed finding your passion to know what niche you should be in. In this second installment, Izzy and I cover what form your passion should take — physical products, services or digital products (we call them bits).

Inside this show, you’ll find pros and cons for each type and which one we prefer (I bet you can guess).

FA001: Passions and Obstacles

Mon, 02 Aug 2010 14:15:43 -0700

This is the first episode of the Foolish Adventure podcast. Israel Hyman and Tim Conley discuss tips for getting started when you're building an online business.