Foresight Publishing Blog: Marketing Ideas for Insurance Agents

Print Newsletters – What are they worth?

admin — Tue, 24 Jan 2012 18:27:28 +0000

In our rapidly changing world of high technology, some business owners begin to question the value of print marketing. With so many on-line opportunities to “touch” clients and prospects, from e-newsletters to social media, is print marketing still valuable? The answer is, when used properly, print fills a void not reached with on-line promotional options, and [...]

Print Newsletters – What are they worth? is a post from: Foresight Publishing Blog: Marketing Ideas for Insurance Agents

Increase Sales and Retention with an Agency Newsletter

admin — Wed, 26 Oct 2011 04:07:51 +0000

You probably don’t realize just how valuable your insurance newsletter is when it comes to prospecting, Account Rounding, Coverage Gaps, Client Retention and Referrals. Let’s look at each stage to get an idea of just how much difference an insurance newsletter can make. Prospecting Prospecting is never a fun task. Trying to find qualified leads, marketing yourself [...]

Increase Sales and Retention with an Agency Newsletter is a post from: Foresight Publishing Blog: Marketing Ideas for Insurance Agents

Publish to Position Yourself As a Market Expert

admin — Mon, 30 Aug 2010 15:00:58 +0000

As an insurance professional, one of the most critical requirements of your job is to establish credibility with your clients and prospects. But how do you reach this goal? In other words, how do you position yourself as an industry expert, as someone with the answers to all of the difficult questions? The [...]

Publish to Position Yourself As a Market Expert is a post from: Foresight Publishing Blog: Marketing Ideas for Insurance Agents

Integrating Your Insurance Newsletter into Your Podcasts

yprinzel — Fri, 04 Jun 2010 13:57:21 +0000

In April, The Nielsen Company introduced a report that showed online video viewers had increased to a total of 131.7 million viewers in March 2010. Studies like these indicate that online video watching is on the rise and if you have a website and blog and are not using podcasts as another means of getting [...]

Integrating Your Insurance Newsletter into Your Podcasts is a post from: Foresight Publishing Blog: Marketing Ideas for Insurance Agents

Maximizing Your Social Networking Plan with Newsletters

yprinzel — Sun, 23 May 2010 19:51:56 +0000

There are many important uses for your newsletter and one of the most helpful is the way that it can assist your social networking plan. When you think of social networking you might not immediately find your newsletter to be a possible help, but consider the following: 1. A newsletter can keep your fan page alive: [...]

Maximizing Your Social Networking Plan with Newsletters is a post from: Foresight Publishing Blog: Marketing Ideas for Insurance Agents

4 Tips for Creating a Forward-Worthy Newsletter

yprinzel — Sun, 23 May 2010 19:50:08 +0000

One of the great ways you can get new clients without even trying is to create a newsletter that is “Forward-worthy.” A forward-worthy newsletter is one that your readers will read and find so valuable that they quickly want to forward it on to others within their online and offline social circles. This exposes your [...]

4 Tips for Creating a Forward-Worthy Newsletter is a post from: Foresight Publishing Blog: Marketing Ideas for Insurance Agents

Newsletters Are Perfect for Cross Selling Other Coverage

yprinzel — Fri, 30 Apr 2010 10:46:53 +0000

One of the best benefits of having an electronic or print newsletter available for your clients is that it gives you a great opportunity for cross-selling other lines of coverage. This ability opens up your agency and exposes you to sales opportunities you might have otherwise missed out on. With all the changes ushered in by [...]

Newsletters Are Perfect for Cross Selling Other Coverage is a post from: Foresight Publishing Blog: Marketing Ideas for Insurance Agents

4 Ways Insurance Newsletters Could Change Your Client’s Point of View

yprinzel — Fri, 23 Apr 2010 14:54:21 +0000

It’s not always easy to be in sales. The poor sales practices of just a few agents and companies have been publicized enough to make some consumers overly suspicious–so much so that they think all sales people have ulterior motives to sell at any cost. When you meet a prospect who exhibits this line of [...]

4 Ways Insurance Newsletters Could Change Your Client’s Point of View is a post from: Foresight Publishing Blog: Marketing Ideas for Insurance Agents

Saving Time and Money with a Newsletter

yprinzel — Fri, 23 Apr 2010 14:53:21 +0000

As an agent, time is one of your most valuable commodities. It is limited in availability and the more you are able to save for yourself and your family, the richer you feel. But because so much of your career is devoted toward customer service and education, your time can be easily used up by [...]

Saving Time and Money with a Newsletter is a post from: Foresight Publishing Blog: Marketing Ideas for Insurance Agents

The Benefits of Offering Both Email and Print Newsletters

yprinzel — Thu, 01 Apr 2010 01:53:17 +0000

Clients and prospects are as individual as snowflakes. That’s why it’s a good idea to offer your newsletter in both print and electronic formats because while some clients prefer the no-muss, no-fuss approach of the electronic newsletter, others prefer the tangible, tactile sensation of a printed newsletter between their fingertips. If you still aren’t sure [...]

The Benefits of Offering Both Email and Print Newsletters is a post from: Foresight Publishing Blog: Marketing Ideas for Insurance Agents