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<channel>
	<title>Forge Louisville</title>
	<link>http://forgelouisville.com</link>
	<description>Hammering out a start-up community</description>
	<pubDate>Sun, 12 Jul 2009 22:27:16 +0000</pubDate>
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	<language>en</language>
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		<title>Navigating the Angel Capital Maze Presentation</title>
		<link>http://feedproxy.google.com/~r/forgelouisville/~3/AitHWEx98yM/</link>
		<comments>http://forgelouisville.com/navigating-the-angel-capital-maze-presentation/#comments</comments>
		<pubDate>Fri, 20 Feb 2009 15:25:25 +0000</pubDate>
		<dc:creator>John Williamson</dc:creator>
		
		<category><![CDATA[forge louisville news]]></category>

		<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://forgelouisville.com/navigating-the-angel-capital-maze-presentation/</guid>
		<description><![CDATA[Talk about insight!
What entrepreneurs are consistently missing is the first-hand knowledge of how to get things done. This is really a double-edged sword. The reason entrepreneurs are the risk takers is because they do things that they have never done and somehow make it work.
The downside is that a lot of learning takes place through [...]]]></description>
			<content:encoded><![CDATA[<p>Talk about insight!</p>
<p>What entrepreneurs are consistently missing is the first-hand knowledge of how to get things done. This is really a double-edged sword. The reason entrepreneurs are the risk takers is because they do things that they have never done and somehow make it work.</p>
<p>The downside is that a lot of learning takes place through trial and error. This can be extraordinarily painful during a funding process. One bad presentation, the lack of a &#8220;champion in the room&#8221;, or any number of missteps can mean the difference between getting the capital you need and closing up shop&#8230;</p>
<p>This fantastic informal presentation by <a href="https://angelsoft.net/angel-group/louisvilles-enterprise-angels">Mark Crane</a> and <a href="http://louisvilleangelnetwork.angelgroups.net/">Tom McMahon</a> allowed a room full of entrepreneurs to gather first-hand knowledge of the art and the science of the process.</p>
<p>We have made the Google Presentation available here for your browsing pleasure. This is the first in a new quarterly <strong>Startup Education Series</strong>, aimed at giving entrepreneurs the first-hand knowledge of critical components of the startup and growth processes.</p>
<p>Thanks again to <a href="http://www.bcatalyst.com/">bCatalyst</a> for allowing us to have this event at their cool office space!</p>
<p><center><br />
<iframe src='http://docs.google.com/EmbedSlideshow?docid=dc2gxs96_4f73263fn' frameborder='0' width='410' height='342'></iframe></center></p>
<img src="http://feeds.feedburner.com/~r/forgelouisville/~4/AitHWEx98yM" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Feb 19th Event: Navigating the Angel Capital Maze</title>
		<link>http://feedproxy.google.com/~r/forgelouisville/~3/gezKG4giO4M/</link>
		<comments>http://forgelouisville.com/feb-19th-event-navigating-the-angel-capital-maze/#comments</comments>
		<pubDate>Wed, 18 Feb 2009 19:30:26 +0000</pubDate>
		<dc:creator>John Williamson</dc:creator>
		
		<category><![CDATA[forge louisville news]]></category>

		<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://forgelouisville.com/feb-19th-event-navigating-the-angel-capital-maze/</guid>
		<description><![CDATA[Forge Louisville is proud to announce the launch of a quarterly educational event, entitled, Startup Education Series.
The first event in this series is right around the corner:
Event Subject: Navigating the Angel Capital Maze - The who, what and how of early stage investment
Panelists: Mark Crane &#038; Tom McMahon, representing 2 Louisville Angel Investment Groups
Date: February [...]]]></description>
			<content:encoded><![CDATA[<p>Forge Louisville is proud to announce the launch of a quarterly educational event, entitled, <strong>Startup Education Series</strong>.</p>
<p>The first event in this series is right around the corner:</p>
<p>Event Subject: Navigating the Angel Capital Maze - The who, what and how of early stage investment</p>
<p>Panelists: Mark Crane &#038; Tom McMahon, representing 2 Louisville Angel Investment Groups</p>
<p>Date: February 19th</p>
<p>Time: 4:00 pm - 5:30 pm</p>
<p>Location: <a href="http://maps.google.com/maps?f=q&#038;source=s_q&#038;hl=en&#038;geocode=&#038;q=124+N+1st+St,+Louisville,+KY&#038;sll=38.260525,-85.722027&#038;sspn=0.017085,0.022616&#038;ie=UTF8&#038;ll=38.257256,-85.751488&#038;spn=0.008543,0.011308&#038;z=16&#038;iwloc=addr">124 N 1st St, Louisville, KY</a></p>
<p>Cost: Free - we will be accepting donations to cover beverage costs <img src='http://forgelouisville.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>Event signup: <a href="http://forgelouisville.eventbrite.com/">forgelouisville.eventbrite.com</a></p>
<p>About Navigating the Angel Capital Maze:</p>
<p>Our first event in the Startup Education Series is targeted to new and existing businesses that are either in the process of raising capital or are thinking about raising money in the future. After this panel discussion, you will understand exactly what angel investors are looking for, how to present (and follow up) with them, and what a deal structure might look like.</p>
<p>About Startup Education Series:</p>
<p>This interactive learning opportunity is designed to give entrepreneurs the real-world knowledge they need to be successful in the short term and long term. These panel discussions will give entrepreneurs access to key players in startup industry that can directly impact the launch and growth of a young company.</p>
<p>Special thanks to bCatalyst for providing this meeting space. <a href="http://www.bcatalyst.com/">Check out their website </a>to learn about their valuable services.</p>
<p>Sincerely,</p>
<p>John Williamson</p>
<p>johndwilliamson@gmail.com</p>
<p>Forge Louisville</p>
<img src="http://feeds.feedburner.com/~r/forgelouisville/~4/gezKG4giO4M" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Former Forge Blogger Hits the Airwaves</title>
		<link>http://feedproxy.google.com/~r/forgelouisville/~3/v0jSrhpnCRM/</link>
		<comments>http://forgelouisville.com/former-forge-blogger-hits-the-airwaves/#comments</comments>
		<pubDate>Tue, 14 Oct 2008 19:44:30 +0000</pubDate>
		<dc:creator>sabrina</dc:creator>
		
		<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://forgelouisville.com/former-forge-blogger-hits-the-airwaves/</guid>
		<description><![CDATA[Former Forge Louisville Blogger, Michelle Jones, made an appearance on WFPL&#8217;s State of Affairs today to discuss &#8220;Our Evolving Relationship with Technology.&#8221;  Topics ranged from how different generations approach new technologies to what new gadgets are making the largest impact on communication and relationships.     If you missed the show, click here to listen.       
]]></description>
			<content:encoded><![CDATA[<p>Former Forge Louisville Blogger, Michelle Jones, made an appearance on <a href="http://www.wfpl.org/CMS/?page_id=18">WFPL&#8217;s State of Affairs</a> today to discuss &#8220;Our Evolving Relationship with Technology.&#8221;  Topics ranged from how different generations approach new technologies to what new gadgets are making the largest impact on communication and relationships.     If you missed the show, click <a href="http://www.wfpl.org/CMS/?p=2332#">here</a> to listen.  <span style="font-family: Verdana; font-size: 12px; line-height: 16px; -webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px" class="Apple-style-span">     </span></p>
<img src="http://feeds.feedburner.com/~r/forgelouisville/~4/v0jSrhpnCRM" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Social Media Club Louisville - October</title>
		<link>http://feedproxy.google.com/~r/forgelouisville/~3/1QMNWdVCH7A/</link>
		<comments>http://forgelouisville.com/social-media-club-louisville-october/#comments</comments>
		<pubDate>Wed, 08 Oct 2008 21:37:45 +0000</pubDate>
		<dc:creator>Matt Winn</dc:creator>
		
		<category><![CDATA[recommended events]]></category>

		<guid isPermaLink="false">http://forgelouisville.com/social-media-club-louisville-october/</guid>
		<description><![CDATA[Greetings all,
We are going to combine a healthy dose of networking and informal time together with a brief presentation via web conference for our October event. And the conference is with one of the world&#8217;s foremost experts on community management.Our gathering will be Tuesday, Oct. 21 from 6:30-8:30 p.m. at The Louisville Visual Art Association [...]]]></description>
			<content:encoded><![CDATA[<p><font face="Times New Roman">Greetings all,</font></p>
<p><font face="Times New Roman">We are going to combine a healthy dose of networking and informal time together with a brief presentation via web conference for our October event. And the conference is with one of the world&#8217;s foremost experts on community management.Our gathering will be Tuesday, Oct. 21 from 6:30-8:30 p.m. at The Louisville Visual Art Association at the Water Tower. While no formal RSVP is needed, we&#8217;d love to know if you&#8217;re coming to plan for refreshments. </font></p>
<p><font face="Times New Roman">Patrick O&#8217;Keefe, author of &#8220;</font><a target="_blank" href="http://www.managingonlineforums.com/" title="Managing Online Forums by Patrick O'Keefe"><font face="Times New Roman">Managing Online Forums</font></a><font face="Times New Roman">,&#8221; and owner and founder of the </font><a target="_blank" href="http://www.ifroggy.com/" title="iFroggy Network"><font face="Times New Roman">iFroggy Network</font></a><font face="Times New Roman">, will discuss the niche communities of forums and message boards and how to approach them as a user, marketer or potential manager. The teleconference is scheduled to run from 7 p.m. until 7:30 p.m. The rest of the event will be informal networking for those in attendance. Several copies of O&#8217;Keefe&#8217;s book will be given away as door prizes. Refreshments will be served. The event is free and open to the public.</font></p>
<p><font face="Times New Roman">More information and the link to the Google Calendar item are on our blog now at:</font><font face="Times New Roman"><a href="http://www.smclouisville.org/2008/10/01/forum-message-board-expert-to-present-at-october-social-media-club-event/"><font face="Times New Roman">http://www.smclouisville.org/2008/10/01/forum-message-board-expert-to-present-at-october-social-media-club-event/</font></a></p>
<p></font><font face="Times New Roman">For more information, contact Jason Falls at (502) 815-3257 or respond to this email.</font></p>
<p><font face="Times New Roman">See you there!</font></p>
<p><font face="Times New Roman">Jason</font></p>
<p><font face="Times New Roman">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;</font></p>
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman">Social Media Club - Louisville<br />
Jason Falls/Todd Earwood Founders<br />
</font><a href="mailto:smclouisville@gmail.com"><font face="Times New Roman">smclouisville@gmail.com</font></a><br />
<font face="Times New Roman">blog: </font><a href="http://www.smclouisville.org/"><font face="Times New Roman">http://www.smclouisville.org</font></a></p>
<img src="http://feeds.feedburner.com/~r/forgelouisville/~4/1QMNWdVCH7A" height="1" width="1"/>]]></content:encoded>
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		<title>Social Media Club Breakfast is a Success</title>
		<link>http://feedproxy.google.com/~r/forgelouisville/~3/1dfrkE5dOyg/</link>
		<comments>http://forgelouisville.com/social-media-club-breakfast-is-a-success/#comments</comments>
		<pubDate>Wed, 01 Oct 2008 14:32:46 +0000</pubDate>
		<dc:creator>sabrina</dc:creator>
		
		<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://forgelouisville.com/social-media-club-breakfast-is-a-success/</guid>
		<description><![CDATA[If the turn out for the Social Media Club&#8217;s last event is any indication, the social media community is alive and well in Louisville.  On Sept. 25, The Social Media Club Louisville had a great turn out for their breakfast event at the Jefferson Club. Nearly 100 people sent is their RSVP for the event, and a crowd [...]]]></description>
			<content:encoded><![CDATA[<p>If the turn out for the Social Media Club&#8217;s last event is any indication, the social media community is alive and well in Louisville.  On Sept. 25, The Social Media Club Louisville had a great turn out for their breakfast event at the Jefferson Club. Nearly 100 people sent is their RSVP for the event, and a crowd of 80 people showed up for the morning gathering sponsored by Creative Alliance.</p>
<p>Michelle Jones, Nick <span suggestions="Hun,Huh,Hahn,Kuhn,Huhs" class="misspell">Huhn</span>, Aaron Marshall, Brendan Jackson and Jason Falls presented a social media 101 session to an audience of social media rookies with varied backgrounds and professions. The presentation covered a large amount of material in a short time, but laid the foundation for a better understanding of what social media actually is, how to use it and maybe most importantly, the session inspired a lot of great material for the Q&amp;A session held afterwards. In case you didn&#8217;t get to make it out to the event, you can still catch the action via U-Stream at <a href="http://www.smclouisville.org/2008/09/25/live-streaming-of-smc-louisvilles-social-media-101-breakfast/">http://www.smclouisville.org/2008/09/25/live-streaming-of-smc-louisvilles-social-media-101-breakfast/</a></p>
<p>For those of you who don&#8217;t know, the Louisville chapter of the Social Media Club is a relatively new organization, founded in December of 2007 by Jason Falls and Todd <span suggestions="Ear wood,Ear-wood,Garwood,Atwood,Elwood" class="misspell">Earwood</span>. As the organization continues to grow and expand, so does the mission of the club. The breakfast event was a great step in the direction of helping more people understand and effectively use social media to expand their businesses and organizations.</p>
<p>For more information on the Social Media Club Louisville and links to upcoming events, check out their website: <a href="http://www.smclouisville.org/">http://www.smclouisville.org/</a></p>
<img src="http://feeds.feedburner.com/~r/forgelouisville/~4/1dfrkE5dOyg" height="1" width="1"/>]]></content:encoded>
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		<title>Idea Festival 2008: If it can possibly go together, it comes together here</title>
		<link>http://feedproxy.google.com/~r/forgelouisville/~3/th8iwoQRDUo/</link>
		<comments>http://forgelouisville.com/idea-festival-2008-if-it-can-possibly-go-together-it-comes-together-here/#comments</comments>
		<pubDate>Mon, 22 Sep 2008 18:52:59 +0000</pubDate>
		<dc:creator>sabrina</dc:creator>
		
		<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://forgelouisville.com/idea-festival-2008-if-it-can-possibly-go-together-it-comes-together-here/</guid>
		<description><![CDATA[Most of us have heard the expression, &#8220;great minds think alike&#8221; a few times in our lives for one reason or another. But really, if you think about it, if all great minds thought alike would we ever really get anywhere? Would there be any problem solving or merely just a bunch of problems? Just [...]]]></description>
			<content:encoded><![CDATA[<p>Most of us have heard the expression, &#8220;great minds think alike&#8221; a few times in our lives for one reason or another. But really, if you think about it, if all great minds thought alike would we ever really get anywhere? Would there be any problem solving or merely just a bunch of problems? Just some food for thought&#8230;.and a nice introduction into this&#8230;.<br />
 <br />
It is that time of year again when thinkers, doers, and sayers come together to listen, teach, and learn: Idea Festival 2008. For those of you who don&#8217;t know, Idea Fest started in 2000 with the hope of promoting out-of-the box, diverse thinking and ideas, as well as bring a wide variety of people to the event. Now, eight years later, they have done just that. Each year people come together to open their eyes, expand their minds, and realize tomorrow. While that sound like some cheesy marketing ploy for a technology company, that actually happens during the 3 day event. This year&#8217;s Idea Festival will take place September 25-27.<br />
 <br />
Each year, the Idea Fest brings a multitude of interesting and interested people to the River City, both as presenters and as participants in the Idea Fest. This year the panel of presenters is quite diverse including, Filmmakers, Writers, Artists, and even an Illusionist. For those of you who haven&#8217;t signed up yet, there is still time. Online registration will close on Monday, September 22 at 12:00 noon. After that, on site registration will take place for all remaining event passes.<br />
 <br />
For more information on registration and other Idea Festival information, go to: <a href="http://www.ideafestival.com/">http://www.ideafestival.com/</a></p>
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		<title>Vulcan was getting restless</title>
		<link>http://feedproxy.google.com/~r/forgelouisville/~3/CFyrENqHawo/</link>
		<comments>http://forgelouisville.com/vulcan-was-getting-restless/#comments</comments>
		<pubDate>Fri, 29 Aug 2008 12:39:21 +0000</pubDate>
		<dc:creator>Wes</dc:creator>
		
		<category><![CDATA[forge louisville news]]></category>

		<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://forgelouisville.com/vulcan-was-getting-restless/</guid>
		<description><![CDATA[Online introductions are pretty tough to do smoothly, so I might as well just throw this one out there and get it over with: I’m Wes Cobb and I’m the newest contributor to the Forge Louisville blog. About a month ago, I joined Chrysalis Ventures as an analyst, and Matt asked me if I’d be [...]]]></description>
			<content:encoded><![CDATA[<p style="margin: 0in 0in 10pt" class="MsoNormal"><font face="Calibri">Online introductions are pretty tough to do smoothly, so I might as well just throw this one out there and get it over with: I’m Wes Cobb and I’m the newest contributor to the Forge Louisville blog. About a month ago, I joined Chrysalis Ventures as an analyst, and Matt asked me if I’d be interested in getting involved with Forge. Since I’d spent the last year or so in the business of helping entrepreneurs at <a href="http://www.enterprisecorp.com">GLI’s Enterprise Corp</a>, I didn’t hesitate to say yes. For most of my life, I’ve been privileged to a finger on Louisville’s entrepreneurial pulse, and I figured blogging about that pulse would be a fairly natural transition.<span>  </span>Of course, agreeing to do it and actually doing it are very different; the biggest difficulty will be finding the time to actually write blog posts, but I’m hoping that will be more readily available as I continue to gather my wits here at Chrysalis.</font></p>
<p style="margin: 0in 0in 10pt" class="MsoNormal"><font face="Calibri">All that aside, summer vacation is over, and Forge is gearing up for what we hope will be an exciting last few months of 2008. On the agenda:</font></p>
<p style="margin: 0in 0in 0pt 0.5in; text-indent: -0.25in" class="MsoListParagraphCxSpFirst"><span><span><font face="Calibri">-</font><span style="font: 7pt 'Times New Roman'">          </span></span></span><font face="Calibri">We’re in the process of recruiting a few other contributors for the Forge blog, so posts should start appearing more regularly (hooray for content!). </font></p>
<p style="margin: 0in 0in 0pt 0.5in; text-indent: -0.25in" class="MsoListParagraphCxSpMiddle"><span><span><font face="Calibri">-</font><span style="font: 7pt 'Times New Roman'">          </span></span></span><font face="Calibri">A fall event is in the works for Forge. Just about everything’s up in the air right now, but we’re working on details and we should be able to tell you more sometime in September.</font></p>
<p style="margin: 0in 0in 0pt 0.5in; text-indent: -0.25in" class="MsoListParagraphCxSpMiddle"><span><span><font face="Calibri">-</font><span style="font: 7pt 'Times New Roman'">          </span></span></span><font face="Calibri">In addition to the event, we’re working on some upgrades to the site that we hope will expand Forge’s web presence and impact in the community.</font></p>
<p style="margin: 0in 0in 10pt 0.5in; text-indent: -0.25in" class="MsoListParagraphCxSpLast"><span><span><font face="Calibri">-</font><span style="font: 7pt 'Times New Roman'">          </span></span></span><font face="Calibri">Outside of Forge, the <a href="http://www.ideafestival.com">Idea festival</a> will be here in less than a month, and should be a great chance for Louisville to show off its home-grown innovators and entrepreneurs.</font></p>
<p style="margin: 0in 0in 10pt" class="MsoNormal"><font face="Calibri">I’m excited to be a part of Forge’s “rebirth” after a few months of hibernation – stay tuned for more information.</font></p>
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		<title>Vote For The Weekend</title>
		<link>http://feedproxy.google.com/~r/forgelouisville/~3/ovoDA8IgLLo/</link>
		<comments>http://forgelouisville.com/vote-for-the-weekend/#comments</comments>
		<pubDate>Fri, 11 Jul 2008 00:56:27 +0000</pubDate>
		<dc:creator>Todd Earwood</dc:creator>
		
		<category><![CDATA[news]]></category>

		<category><![CDATA[startup]]></category>

		<category><![CDATA[startup weekend]]></category>

		<category><![CDATA[web startup]]></category>

		<category><![CDATA[weekend]]></category>

		<guid isPermaLink="false">http://forgelouisville.com/vote-for-the-weekend/</guid>
		<description><![CDATA[I saw on Twitter last night from D.E.A.N. Alert&#8217;s Matthew Beck that Startup Weekend is taking votes for the next cities they should try out.  I&#8217;ve copied an excerpt from the official SW site below, but essentially a diverse group of folks get together and create a startup business in one weekend.  The goal is [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://startupweekend.com/wp-content/themes/bob/images/beaker.png" alt="startup weekend" align="left" border="0" height="196" hspace="5" width="150" />I saw on <a href="http://twitter.com/originalgangsta/statuses/854266507">Twitter</a> last night from <a href="http://deanalert.com/">D.E.A.N. Alert</a>&#8217;s Matthew Beck that <a href="http://startupweekend.com/cityvote/">Startup Weekend is taking votes</a> for the next cities they should try out.  I&#8217;ve copied an excerpt from the official SW site below, but essentially a diverse group of folks get together and create a startup business in one weekend.  The goal is to not only have a concept, but a real business model, product (or prototype), marketing plan and hopefully a start to a sustainable busines.</p>
<p>I know it sounds unrealistic to create a &#8220;real&#8221; business in a weekend, but I have a few friends who participated in <a href="http://memphis.startupweekend.com/">Memphis</a> and <a href="http://dc.startupweekend.com/">DC</a> and both raved about the experience.  If you feel so inclined, <a href="http://startupweekend.com/cityvote/">vote for Louisville</a> to bring the &#8220;weekend&#8221; here.</p>
<blockquote><p>Startup Weekend recruits a highly motivated group of developers, business managers, startup enthusiasts, marketing gurus, graphic artists and more to a 54 hour event that builds communities, companies and projects.</p>
<p>Founded in 2007 by Andrew Hyde, the weekend is a concept of a conference focusing on learning by creating. It is known for its quick decisions, ‘out of the box’ thinking, unique facilitation technique and letting the founders show what they can do. The program has already met with success in Boulder, Toronto, New York, Hamburg, Houston, West Lafayette, Boston, DC and more.</p></blockquote>
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		<title>Entrepreneurs Get Back On The Horse</title>
		<link>http://feedproxy.google.com/~r/forgelouisville/~3/hD1vvzpr6Mw/</link>
		<comments>http://forgelouisville.com/entrepreneurs-get-back-on-the-horse/#comments</comments>
		<pubDate>Wed, 09 Jul 2008 17:32:16 +0000</pubDate>
		<dc:creator>Todd Earwood</dc:creator>
		
		<category><![CDATA[news]]></category>

		<category><![CDATA[dot-bomb]]></category>

		<category><![CDATA[dot-com bubble]]></category>

		<category><![CDATA[pets.com]]></category>

		<category><![CDATA[startup journey]]></category>

		<category><![CDATA[web 1.0]]></category>

		<category><![CDATA[web 2.0]]></category>

		<category><![CDATA[webvan]]></category>

		<guid isPermaLink="false">http://forgelouisville.com/entrepreneurs-get-back-on-the-horse/</guid>
		<description><![CDATA[An entrepreneur who has given investors a nice return has an obvious advantage for future ventures.  Likewise, many individuals who continue to iterate, take chances and learn from previous startup mistakes become well positioned for future success.  One of the most common characteristics of an entrepreneur is resilience.  Some call startups an addiction, since so [...]]]></description>
			<content:encoded><![CDATA[<p>An entrepreneur who has given investors a nice return has an obvious advantage for future ventures.  Likewise, many individuals who continue to iterate, take chances and learn from previous startup mistakes become well positioned for future success.  One of the most common characteristics of an entrepreneur is resilience.  Some call startups an addiction, since so many don&#8217;t just have one venture and stop.  Even when a startup fails, many of us decide to &#8220;get back on the horse.&#8221;</p>
<p><a href="http://kara.allthingsd.com/20080708/smartnows-julie-wainwright-speaks/">Yesterday&#8217;s post</a> on the widely popular <a href="http://www.allthingsd.com">All Things Digital</a> cited the return of Julie Wainwright, a veteran CEO from one of the most famous web 1.0 failures, Pets.com.  Her company&#8217;s <a href="http://www.youtube.com/watch?v=sICSyC9u5iI">sock mascot</a> became as identifiable with the bubble bursting as virtually any other dot-bomb.  The millions spent (wasted) on TV commercials did reach mass audiences, but didn&#8217;t translate into sales.</p>
<p>Now, Julie is back with <a href="http://www.smartnow.com/">SmartNow.com</a> a site targeting women 35 to 55 with articles, videos and a community covering numerous aspects of that demographic&#8217;s lives.  To me, it seems the concept sounds like a mix between <a href="http://forgelouisville.com/vibrant-nation/">Vibrant Nation</a> and <a href="http://www.first30days.com">First 30 Days</a>, two of our Louisville startups.</p>
<p>However, it is Julie&#8217;s persistent creation of new ventures that should be noted.  We entrepreneurs tenaciously (sometimes blindly) push through real or perceived obstacles in hopes of progressing our startups.  It&#8217;s that very characteristic which over time allow us to get that much closer to success.  See the video below for insights into Julie&#8217;s new venture and her startup journey.</p>
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		<title>Parting is Such Sweet Sorrow and All That</title>
		<link>http://feedproxy.google.com/~r/forgelouisville/~3/lnztX_3GMlo/</link>
		<comments>http://forgelouisville.com/parting-is-such-sweet-sorrow-and-all-that/#comments</comments>
		<pubDate>Tue, 08 Jul 2008 11:45:51 +0000</pubDate>
		<dc:creator>Michelle</dc:creator>
		
		<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://forgelouisville.com/parting-is-such-sweet-sorrow-and-all-that/</guid>
		<description><![CDATA[This is my last post for Forge Louisville. It&#8217;s been great fun getting to know the startup community in Louisville a little bit better and writing about some great things happening with it. I&#8217;m not leaving Louisville or the startup community for that matter, I&#8217;ve just got some other projects that I need to devote [...]]]></description>
			<content:encoded><![CDATA[<p>This is my last post for Forge Louisville. It&#8217;s been great fun getting to know the startup community in Louisville a little bit better and writing about some great things happening with it. I&#8217;m not leaving Louisville or the startup community for that matter, I&#8217;ve just got some other projects that I need to devote more time and attention to right now.</p>
<p>Though I&#8217;m not sure who Forge Louisville will have another blogger soon and I&#8217;m sure he or she will do a great job keeping you up to date on the growth, progress and development of Louisville&#8217;s startup community.</p>
<p>If you find you&#8217;re missing my voice you can always, and I hope you do, swing by <a href="http://www.consuminglouisville.com">Consuming Louisville</a>.</p>
<p>Best,<br />
Michelle</p>
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