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  <title>For Immediate Release Podcast</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/</link>
  <description>The Hobson and Holtz Report is a twice-weekly podcast covering the intersection of organizational communications and the online world.</description>
  <itunes:subtitle>At the intersection of PR/communications and the online world.</itunes:subtitle>
  <itunes:summary>For Immediate Release is co-hosted by Neville Hobson, based in Wokingham, Berkshire, England, and Shel Holtz, based in Concord, California, USA. Hobson and Holtz are two seasoned communications professionals who believe they have something to say.</itunes:summary>
   <language>en-us</language>
  <copyright>This work is licensed under a Creative Commons License, http://creativecommons.org/licenses/by-nc-nd/2.0/</copyright>
  <itunes:owner>
    <itunes:name>Shel Holtz</itunes:name>
    <itunes:email>shel@holtz.com</itunes:email>
  </itunes:owner>
  <itunes:explicit>no</itunes:explicit>


<category>Business</category>

  <itunes:category text="Business">
        <itunes:category text="Management &amp; Marketing" />
  </itunes:category>

<creativeCommons:license>http://creativecommons.org/licenses/by-nc-nd/2.0/</creativeCommons:license><image><link>http://creativecommons.org/licenses/by-nc-nd/2.0/</link><url>http://creativecommons.org/images/public/somerights20.gif</url><title>Some Rights Reserved</title></image><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" href="http://feeds.feedburner.com/ForImmediateReleasePodcast" type="application/rss+xml" /><feedburner:browserFriendly>This is an XML content feed. It is intended to be viewed in a newsreader or syndicated to another site.</feedburner:browserFriendly><item>
  <title>For Immediate Release: 07/02/09</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://feedproxy.google.com/~r/ForImmediateReleasePodcast/~3/stRjp95YiQM/</link>
  <description>Welcome guest co-host Lee Aase; vote for FIR on Podcast Alley; discussion on social media in health care; Media Monitoring Minute; Dan York reports; News That Fits: Maclolm Gladwell vs. Chris Anderson, Johns Hopkins exec blogs and tweets a kidney donation, monitor your URLs on Twitter, Blog Council becomes Social Media Business Council, half of intranets have adopted Enterprise 2.0; David PHillips reports; listener comments; music from Chester Bay; and more.&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?a=stRjp95YiQM:f-WED6BegoI:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?a=stRjp95YiQM:f-WED6BegoI:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?a=stRjp95YiQM:f-WED6BegoI:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?i=stRjp95YiQM:f-WED6BegoI:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/ForImmediateReleasePodcast/~4/stRjp95YiQM" height="1" width="1"/&gt;</description>
  <itunes:subtitle>FIR #462</itunes:subtitle>
  <itunes:summary>Welcome guest co-host Lee Aase; vote for FIR on Podcast Alley; discussion on social media in health care; Media Monitoring Minute; Dan York reports; News That Fits: Maclolm Gladwell vs. Chris Anderson, Johns Hopkins exec blogs and tweets a kidney donation, monitor your URLs on Twitter, Blog Council becomes Social Media Business Council, half of intranets have adopted Enterprise 2.0; David PHillips reports; listener comments; music from Chester Bay; and more.</itunes:summary>
  <pubDate>Thu, 02 Jul 2009 19:00 GMT</pubDate>
  
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>1:10:44</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
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<item>
  <title>For Immediate Release: 06/29/09</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://feedproxy.google.com/~r/ForImmediateReleasePodcast/~3/KeOqKmcrQnk/</link>
  <description>Welcome guest co-host Steve Crescenzo; Lee Aase to guest co-host on Thursday; FIR Live is up; follow-up on the value of paid conferences; Michael Netzley's Asia report; Media Monitoring Minute; discussion on getting organizations to do social media well; News that Fits: the cost and payoff of investing in social media, how to get your company to pay you to blog; listeners' comments; the music from Uncle Seth; and more.&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?a=KeOqKmcrQnk:yeoo6ZDCbmA:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?a=KeOqKmcrQnk:yeoo6ZDCbmA:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?a=KeOqKmcrQnk:yeoo6ZDCbmA:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?i=KeOqKmcrQnk:yeoo6ZDCbmA:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/ForImmediateReleasePodcast/~4/KeOqKmcrQnk" height="1" width="1"/&gt;</description>
  <itunes:subtitle>FIR #461</itunes:subtitle>
  <itunes:summary>Welcome guest co-host Steve Crescenzo; Lee Aase to guest co-host on Thursday; FIR Live is up; follow-up on the value of paid conferences; Michael Netzley's Asia report; Media Monitoring Minute; discussion on getting organizations to do social media well; News that Fits: the cost and payoff of investing in social media, how to get your company to pay you to blog; listeners' comments; the music from Uncle Seth; and more.</itunes:summary>
  <pubDate>Mon, 29 Jun 2009 17:00 GMT</pubDate>
  
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>1:07:25</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
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<item>
  <title>For Immediate Release: 06/26/09</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://feedproxy.google.com/~r/ForImmediateReleasePodcast/~3/Jns6rxsIRuc/</link>
  <description>FIR Live call-in show on BlogTalk Radio features a fast-and-furious discussion on influencer outreach with special guests Gary Vaynerchuk, John Cass, Kaitlyn Wilkins, Connie Bensen and Connie Reece.&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?a=Jns6rxsIRuc:u3F-IbcOgds:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?a=Jns6rxsIRuc:u3F-IbcOgds:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?a=Jns6rxsIRuc:u3F-IbcOgds:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?i=Jns6rxsIRuc:u3F-IbcOgds:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/ForImmediateReleasePodcast/~4/Jns6rxsIRuc" height="1" width="1"/&gt;</description>
  <itunes:subtitle>FIR Live #15</itunes:subtitle>
  <itunes:summary>FIR Live call-in show on BlogTalk Radio features a fast-and-furious discussion on influencer outreach with special guests Gary Vaynerchuk, John Cass, Kaitlyn Wilkins, Connie Bensen and Connie Reece</itunes:summary>
  <pubDate>Fri, 26 Jun 2009 16:00 GMT</pubDate>
  
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>1:01:16</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  <feedburner:origLink>http://www.forimmediaterelease.biz/index.php/weblog/fir_live_15_may_26_2009/</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/ForImmediateReleasePodcast/~5/u3F-IbcOgds/fir-live-15.mp3" length="25785316" type="audio/mpeg" /><feedburner:origEnclosureLink>http://media.libsyn.com/media/fir/fir-live-15.mp3</feedburner:origEnclosureLink></item>

<item>
  <title>For Immediate Release: 06/25/09</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://feedproxy.google.com/~r/ForImmediateReleasePodcast/~3/DBSYtiCW91U/</link>
  <description>FIR Live tomorrow; sign up for FIR mailing list; interview-book review coming; Habitat Twitter controversy follow-up; Dan York interviews Eric Schwartzman; Media Monitoring Minute; News That Fits: Steve Jobs rumored liver transplant fuels SEC violation speculation, FTC to become blogging Big Brother, email patterns can offer early warnings of company crises, DC Metro crashes exposes state of emergency communications, King of Shaves asks customers to fund marketing, study reveals how Fortune 100 CEOs use social media; the music; and more.&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?a=DBSYtiCW91U:NzKkZ1KMWGo:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?a=DBSYtiCW91U:NzKkZ1KMWGo:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?a=DBSYtiCW91U:NzKkZ1KMWGo:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?i=DBSYtiCW91U:NzKkZ1KMWGo:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/ForImmediateReleasePodcast/~4/DBSYtiCW91U" height="1" width="1"/&gt;</description>
  <itunes:subtitle>FIR #460</itunes:subtitle>
  <itunes:summary>FIR Live tomorrow; sign up for FIR mailing list; interview-book review coming; Habitat Twitter controversy follow-up; Dan York interviews Eric Schwartzman; Media Monitoring Minute; News That Fits: Steve Jobs rumored liver transplant fuels SEC violation speculation, FTC to become blogging Big Brother, email patterns can offer early warnings of company crises, DC Metro crashes exposes state of emergency communications, King of Shaves asks customers to fund marketing, study reveals how Fortune 100 CEOs use social media; the music; and more.</itunes:summary>
  <pubDate>Thu, 25 Jun 2009 18:00 GMT</pubDate>
  
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>1:05:39</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
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<item>
  <title>For Immediate Release: 06/22/09</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://feedproxy.google.com/~r/ForImmediateReleasePodcast/~3/5BGyUccWTGg/</link>
  <description>FIR Live set for June 26; sign up for FIR mailing list; NMRCast on social media release is up; discussion on value of paid conferences; Michael Netzley's report; Media Monitoring Minute; News That Fits: how to be a Twitter spammer like Habitat UK, Zicam integrates social media into recall notification; listeners' comments; music from Zoolab; and more.&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?a=5BGyUccWTGg:ocsxFIatY5M:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?a=5BGyUccWTGg:ocsxFIatY5M:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?a=5BGyUccWTGg:ocsxFIatY5M:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?i=5BGyUccWTGg:ocsxFIatY5M:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/ForImmediateReleasePodcast/~4/5BGyUccWTGg" height="1" width="1"/&gt;</description>
  <itunes:subtitle>FIR #459</itunes:subtitle>
  <itunes:summary>FIR Live set for June 26; sign up for FIR mailing list; NMRCast on social media release is up; discussion on value of paid conferences; Michael Netzley's report; Media Monitoring Minute; News That Fits: how to be a Twitter spammer like Habitat UK, Zicam integrates social media into recall notification; listeners' comments; music from Zoolab; and more</itunes:summary>
  <pubDate>Mon, 22 Jun 2009 16:30 GMT</pubDate>
  
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>1:02:15</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
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<item>
  <title>For Immediate Release: 06/18/09</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://feedproxy.google.com/~r/ForImmediateReleasePodcast/~3/gHSmyXA6efw/</link>
  <description>FIR Live set for June 26 with guests including Gary Vaynerchuk; Dan York's report; Media Monitoring Minute; News That Fits: top PR firms fail to make the online grade, British Airways asks employees to work for free, Deloitte recommends crowdsourcing and blogs for stimulus oversight, leveraging an oportunity to make news; listener comments; the music; and more.&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?a=gHSmyXA6efw:ii8TSCOj3i8:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?a=gHSmyXA6efw:ii8TSCOj3i8:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?a=gHSmyXA6efw:ii8TSCOj3i8:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?i=gHSmyXA6efw:ii8TSCOj3i8:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/ForImmediateReleasePodcast/~4/gHSmyXA6efw" height="1" width="1"/&gt;</description>
  <itunes:subtitle>FIR #458</itunes:subtitle>
  <itunes:summary>FIR Live set for June 26 with guests including Gary Vaynerchuk; Dan York's report; Media Monitoring Minute; News That Fits: top PR firms fail to make the online grade, British Airways asks employees to work for free, Deloitte recommends crowdsourcing and blogs for stimulus oversight, leveraging an oportunity to make news; listener comments; the music; and more.</itunes:summary>
  <pubDate>Thu, 18 Jun 2009 19:30 GMT</pubDate>
  
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>1:03:57</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
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<item>
  <title>For Immediate Release: 06/15/09</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://feedproxy.google.com/~r/ForImmediateReleasePodcast/~3/eeseb6NftNA/</link>
  <description>Visit Google Groups to subscribe to FIR Update; FIR Live set for June 20 on influencer outreach; Eric Schartzman's report; Media Monitoring Minute; News That Fits: social media for political expression in Iran and Australia, research reveals companies using blogs to reach employees, social media's role in Refugree Week campaign, linking as a communication strategy; listener comments; music from The Watermarks; and more.&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?a=eeseb6NftNA:SoiMIvTw408:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?a=eeseb6NftNA:SoiMIvTw408:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?a=eeseb6NftNA:SoiMIvTw408:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?i=eeseb6NftNA:SoiMIvTw408:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/ForImmediateReleasePodcast/~4/eeseb6NftNA" height="1" width="1"/&gt;</description>
  <itunes:subtitle>FIR #457</itunes:subtitle>
  <itunes:summary>Visit Google Groups to subscribe to FIR Update; FIR Live set for June 20 on influencer outreach; Eric Schartzman's report; Media Monitoring Minute; News That Fits: social media for political expression in Iran and Australia, research reveals companies using blogs to reach employees, social media's role in Refugree Week campaign, linking as a communication strategy; listener comments; music from The Watermarks; and more.</itunes:summary>
  <pubDate>Mon, 15 Jun 2009 19:30 GMT</pubDate>
  
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>1:07:17</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
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<item>
  <title>For Immediate Release Speakers and Speeches: Shel Holtz's Presentation from IABC World Conference, 06/09/09</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://feedproxy.google.com/~r/ForImmediateReleasePodcast/~3/INqly4prKDc/the_news_release_in_the_social_media_era_shel_holtzs_iabc_presentation</link>
  <description>Shel Holtz presents an "All-Star" session on the traditional and social media news release.&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?a=INqly4prKDc:iyYINxiZrtQ:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?a=INqly4prKDc:iyYINxiZrtQ:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?a=INqly4prKDc:iyYINxiZrtQ:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?i=INqly4prKDc:iyYINxiZrtQ:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/ForImmediateReleasePodcast/~4/INqly4prKDc" height="1" width="1"/&gt;</description>
  <itunes:subtitle>A For Immediate Release Speakers and Speeches Segment: Shel Holtz on news releases in the social media era</itunes:subtitle>
  <itunes:summary>Shel Holtz presents an "All-Star" session on the traditional and social media news release</itunes:summary>
  <pubDate>Fri, 12 Jun 2009 02:00 GMT</pubDate>
  
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>1:13:05</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  <feedburner:origLink>http://www.forimmediaterelease.biz/index.php/weblog/the_news_release_in_the_social_media_era_shel_holtzs_iabc_presentation</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/ForImmediateReleasePodcast/~5/iyYINxiZrtQ/iabc09.mp3" length="30747569" type="application/octet-stream" /><feedburner:origEnclosureLink>http://media.libsyn.com/media/fir/iabc09.mp3</feedburner:origEnclosureLink></item>

<item>
  <title>For Immediate Release: 06/11/09</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://feedproxy.google.com/~r/ForImmediateReleasePodcast/~3/Vap-Y3ZQU5U/</link>
  <description>Neville's back in the UK and Shel's in Washington, DC; review of the IABC World Conference and FIR Listener Dinner; Dan York reports; Media Monitoring Minute; News That Fits: Harvard Business School survey on Twitter usage, Hewlett-Packard tests new mobile social network; listener comments' discussion; music from Runaway Dorothy; and more.&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?a=Vap-Y3ZQU5U:MYwx7AD9iwE:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?a=Vap-Y3ZQU5U:MYwx7AD9iwE:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?a=Vap-Y3ZQU5U:MYwx7AD9iwE:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?i=Vap-Y3ZQU5U:MYwx7AD9iwE:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/ForImmediateReleasePodcast/~4/Vap-Y3ZQU5U" height="1" width="1"/&gt;</description>
  <itunes:subtitle>FIR #456</itunes:subtitle>
  <itunes:summary>Neville's back in the UK and Shel's in Washington, DC; review of the IABC World Conference and FIR Listener Dinner; Dan York reports; Media Monitoring Minute; News That Fits: Harvard Business School survey on Twitter usage, Hewlett-Packard tests new mobile social network; listener comments' discussion; music from Runaway Dorothy; and more.</itunes:summary>
  <pubDate>Thu, 11 Jun 2009 21:30 GMT</pubDate>
  
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>1:03:42</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  <feedburner:origLink>http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_456_june_11_2009/</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/ForImmediateReleasePodcast/~5/MYwx7AD9iwE/fir-456.mp3" length="30577685" type="audio/mpeg" /><feedburner:origEnclosureLink>http://media.libsyn.com/media/fir/fir-456.mp3</feedburner:origEnclosureLink></item>

<item>
  <title>For Immediate Release: 06/08/09</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://feedproxy.google.com/~r/ForImmediateReleasePodcast/~3/xQuCuE2RA8A/</link>
  <description>Neville and Shel together live at the IABC World Conference in San Francisco, California; also, Michael Netzley's Asia report, Media Monitoring Minute, and more.&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?a=xQuCuE2RA8A:witvZCR1nqs:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?a=xQuCuE2RA8A:witvZCR1nqs:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?a=xQuCuE2RA8A:witvZCR1nqs:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?i=xQuCuE2RA8A:witvZCR1nqs:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/ForImmediateReleasePodcast/~4/xQuCuE2RA8A" height="1" width="1"/&gt;</description>
  <itunes:subtitle>FIR #455</itunes:subtitle>
  <itunes:summary>Neville and Shel together live at the IABC World Conference in San Francisco, California; also, Michael Netzley's Asia report, Media Monitoring Minute, and more.</itunes:summary>
  <pubDate>Mon, 08 Jun 2009 20:00 GMT</pubDate>
  
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>1:13:39</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  <feedburner:origLink>http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_455_june_8_2009/</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/ForImmediateReleasePodcast/~5/witvZCR1nqs/fir-455.mp3" length="30990000" type="audio/mpeg" /><feedburner:origEnclosureLink>http://media.libsyn.com/media/fir/fir-455.mp3</feedburner:origEnclosureLink></item>

<item>
  <title>For Immediate Release: 06/04/09</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://feedproxy.google.com/~r/ForImmediateReleasePodcast/~3/NsJGxBOQ3LA/</link>
  <description>FIR listener dinner update; subscribe to the FIR mailing list; GM CEO in a live chat; Ulitzer story follow-up; Dan York's report; Media Monitoring Minute: News That Fits: Web 2.0 at work gains traction, NYSE Euronext stock exchange's social networking site; listener comments; next FIR is live from IABC World Conference; music from Tom Smith; and more.&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?a=NsJGxBOQ3LA:QbawMEY-FhE:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?a=NsJGxBOQ3LA:QbawMEY-FhE:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?a=NsJGxBOQ3LA:QbawMEY-FhE:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?i=NsJGxBOQ3LA:QbawMEY-FhE:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/ForImmediateReleasePodcast/~4/NsJGxBOQ3LA" height="1" width="1"/&gt;</description>
  <itunes:subtitle>FIR #454</itunes:subtitle>
  <itunes:summary>FIR listener dinner update; subscribe to the FIR mailing list; GM CEO in a live chat; Ulitzer story follow-up; Dan York's report; Media Monitoring Minute: News That Fits: Web 2.0 at work gains traction, NYSE Euronext stock exchange's social networking site; listener comments; next FIR is live from IABC World Conference; music from Tom Smith; and more.</itunes:summary>
  <pubDate>Thu, 04 Jun 2009 19:00 GMT</pubDate>
  
  <guid isPermaLink="false">http://media.libsyn.com/media/fir/fir-454.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>1:01:22</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  <feedburner:origLink>http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_454_june_4_2009/</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/ForImmediateReleasePodcast/~5/QbawMEY-FhE/fir-454.mp3" length="25829224" type="audio/mpeg" /><feedburner:origEnclosureLink>http://media.libsyn.com/media/fir/fir-454.mp3</feedburner:origEnclosureLink></item>

<item>
  <title>For Immediate Release: 06/01/09</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://feedproxy.google.com/~r/ForImmediateReleasePodcast/~3/RKW0H5RxsPg/</link>
  <description>Shel's in Las Vegas; update on FIR Dinner in San Francisco; next Monday at the IABC conference; no Michael Netzley report this week; Media Monitoring Minute; News That Fits: Pepsi's 'open newsroom' experiment, Google Wave, what brands want from a Twitter application, Facebook vanity URLs coming; Friendfeed FIR Room roundup; music from Digital Dream Society; and more.&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?a=RKW0H5RxsPg:dlSnmj1nNN8:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?a=RKW0H5RxsPg:dlSnmj1nNN8:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?a=RKW0H5RxsPg:dlSnmj1nNN8:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?i=RKW0H5RxsPg:dlSnmj1nNN8:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/ForImmediateReleasePodcast/~4/RKW0H5RxsPg" height="1" width="1"/&gt;</description>
  <itunes:subtitle>FIR #453</itunes:subtitle>
  <itunes:summary>Shel's in Las Vegas; update on FIR Dinner in San Francisco; next Monday at the IABC conference; no Michael Netzley report this week; Media Monitoring Minute; News That Fits: Pepsi's 'open newsroom' experiment, Google Wave, what brands want from a Twitter application, Facebook vanity URLs coming; Friendfeed FIR Room roundup; music from Digital Dream Society; and more.</itunes:summary>
  <pubDate>Mon, 01 Jun 2009 19:45 GMT</pubDate>
  
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>33:46</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  <feedburner:origLink>http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_453_june_1_2009/</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/ForImmediateReleasePodcast/~5/dlSnmj1nNN8/fir-453.mp3" length="16212637" type="audio/mpeg" /><feedburner:origEnclosureLink>http://media.libsyn.com/media/fir/fir-453.mp3</feedburner:origEnclosureLink></item>

<item>
  <title>For Immediate Release: 05/28/09</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://feedproxy.google.com/~r/ForImmediateReleasePodcast/~3/E5eimSzbi7U/</link>
  <description>Neville's remote speaking gig; FIR Live is up; Luke Armour's podcast interview with Shel and Neville is up; Dan York's report; Media Monitoring Minute; News That Fits: some interesting launches, update on Domino's 40 days later, more signs of social networking's ubiquity, how to be a Sky News iPhone reporter; Eric Schwartzman's report; listeners' comments; and more.&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?a=E5eimSzbi7U:5V-4yHND43c:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?a=E5eimSzbi7U:5V-4yHND43c:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?a=E5eimSzbi7U:5V-4yHND43c:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?i=E5eimSzbi7U:5V-4yHND43c:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/ForImmediateReleasePodcast/~4/E5eimSzbi7U" height="1" width="1"/&gt;</description>
  <itunes:subtitle>FIR #452</itunes:subtitle>
  <itunes:summary>Neville's remote speaking gig; FIR Live is up; Luke Armour's podcast interview with Shel and Neville is up; Dan York's report; Media Monitoring Minute; News That Fits: some interesting launches, update on Domino's 40 days later, more signs of social networking's ubiquity, how to be a Sky News iPhone reporter; Eric Schwartzman's report; listeners' comments; and more.</itunes:summary>
  <pubDate>Thu, 28 May 2009 20:00 GMT</pubDate>
  
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>1:03:11</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  <feedburner:origLink>http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_452_may_28_2009/</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/ForImmediateReleasePodcast/~5/5V-4yHND43c/fir-452.mp3" length="26591737" type="audio/mpeg" /><feedburner:origEnclosureLink>http://media.libsyn.com/media/fir/fir-452.mp3</feedburner:origEnclosureLink></item>

<item>
  <title>For Immediate Release: 05/26/09</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://feedproxy.google.com/~r/ForImmediateReleasePodcast/~3/1RvzwWCWV7w/</link>
  <description>FIR Live call-in show on BlogTalk Radio explores the relationship between communicators and attorneys in addressing organizational reputation issues.&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?a=1RvzwWCWV7w:IecCVIRZaR4:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?a=1RvzwWCWV7w:IecCVIRZaR4:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?a=1RvzwWCWV7w:IecCVIRZaR4:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?i=1RvzwWCWV7w:IecCVIRZaR4:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/ForImmediateReleasePodcast/~4/1RvzwWCWV7w" height="1" width="1"/&gt;</description>
  <itunes:subtitle>FIR Live #14</itunes:subtitle>
  <itunes:summary>FIR Live call-in show on BlogTalk Radio explores the relationship between communicators and attorneys in addressing organizational reputation issues.</itunes:summary>
  <pubDate>Tue, 26 May 2009 18:00 GMT</pubDate>
  
  <guid isPermaLink="false">http://media.libsyn.com/media/fir/fir-live-14.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>1:02:26</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  <feedburner:origLink>http://www.forimmediaterelease.biz/index.php/weblog/fir_live_14_may_26_2009/</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/ForImmediateReleasePodcast/~5/IecCVIRZaR4/fir-live-14.mp3" length="26275563" type="audio/mpeg" /><feedburner:origEnclosureLink>http://media.libsyn.com/media/fir/fir-live-14.mp3</feedburner:origEnclosureLink></item>

<item>
  <title>For Immediate Release: 05/25/09</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://feedproxy.google.com/~r/ForImmediateReleasePodcast/~3/uXDo_hBPt_0/</link>
  <description>FIR Live set for tomorrow on communicators vs. lawyers; FIR listener dinner down to eight open spots; FIR email newsletter coming; Shel and Neville were on Luke Armour's Rundown and Grizzly Smith's 100th podcast; Michael Netzley's Asia report; Media Monitoring Minute; News That Fits: IABC launches social media guidelines, Bloomberg's restrictive social media rules, CDC shares its analytics, Audioboo may be next big thing in social networking; music from Fall Out Boy; and more.&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?a=uXDo_hBPt_0:Kv9WU_DgZ_U:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?a=uXDo_hBPt_0:Kv9WU_DgZ_U:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?a=uXDo_hBPt_0:Kv9WU_DgZ_U:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?i=uXDo_hBPt_0:Kv9WU_DgZ_U:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/ForImmediateReleasePodcast/~4/uXDo_hBPt_0" height="1" width="1"/&gt;</description>
  <itunes:subtitle>FIR #451</itunes:subtitle>
  <itunes:summary>FIR Live set for tomorrow on communicators vs. lawyers; FIR listener dinner down to eight open spots; FIR email newsletter coming; Shel and Neville were on Luke Armour's Rundown and Grizzly Smith's 100th podcast; Michael Netzley's Asia report; Media Monitoring Minute; News That Fits: IABC launches social media guidelines, Bloomberg's restrictive social media rules, CDC shares its analytics, Audioboo may be next big thing in social networking; music from Fall Out Boy; and more.</itunes:summary>
  <pubDate>Mon, 25 May 2009 18:00 GMT</pubDate>
  
  <guid isPermaLink="false">http://media.libsyn.com/media/fir/fir-451.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>58:34</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  <feedburner:origLink>http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_451_may_25_2009/</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/ForImmediateReleasePodcast/~5/Kv9WU_DgZ_U/fir-451.mp3" length="24653817" type="audio/mpeg" /><feedburner:origEnclosureLink>http://media.libsyn.com/media/fir/fir-451.mp3</feedburner:origEnclosureLink></item>

<item>
  <title>For Immediate Release: 05/21/09</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://feedproxy.google.com/~r/ForImmediateReleasePodcast/~3/9DFo_aBWNFo/</link>
  <description>FIR Live set for Tuesday, May 26; FIR listener dinner set for June 7; thanks to Dan York for the FIR listing on Wikipedia; Dan York's report; Media Monitoring Minute; News That Fits: should Twitter be left to the marketing department?, debate over The Wall Street Journal's social media rules, GlaxoSmithKline USA launches a blog and joins Twitter, Hyatt's new approach to Twitter for customer service; listener comments; music from Epic16; and more.&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?a=9DFo_aBWNFo:t63hQm-I1Fs:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?a=9DFo_aBWNFo:t63hQm-I1Fs:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?a=9DFo_aBWNFo:t63hQm-I1Fs:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?i=9DFo_aBWNFo:t63hQm-I1Fs:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/ForImmediateReleasePodcast/~4/9DFo_aBWNFo" height="1" width="1"/&gt;</description>
  <itunes:subtitle>FIR #450</itunes:subtitle>
  <itunes:summary>FIR Live set for Tuesday, May 26; FIR listener dinner set for June 7; thanks to Dan York for the FIR listing on Wikipedia; Dan York's report; Media Monitoring Minute; News That Fits: should Twitter be left to the marketing department?, debate over The Wall Street Journal's social media rules, GlaxoSmithKline USA launches a blog and joins Twitter, Hyatt's new approach to Twitter for customer service; listener comments; music from Epic16; and more.</itunes:summary>
  <pubDate>Thu, 21 May 2009 20:00 GMT</pubDate>
  
  <guid isPermaLink="false">http://media.libsyn.com/media/fir/fir-450.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>1:06:54</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  <feedburner:origLink>http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_450_may_21_2009/</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/ForImmediateReleasePodcast/~5/t63hQm-I1Fs/fir-450.mp3" length="28151144" type="audio/mpeg" /><feedburner:origEnclosureLink>http://media.libsyn.com/media/fir/fir-450.mp3</feedburner:origEnclosureLink></item>

<item>
  <title>For Immediate Release: 05/18/09</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://feedproxy.google.com/~r/ForImmediateReleasePodcast/~3/PNcrqbvYhRk/</link>
  <description>Thanks to Dan York and Sallie Goetsch; Somesso London 09 wrap-up; FIR listener dinner at IABC conference set for June 7; Shel's doing a free IABC Webinar on May 20; best wishes for a speedy recovery to Ben McConnell; Eric Schwartzman interviews Danny Sullivan; News That Fits: hospitals tweet surgeries, UK government apoints Director of Digital Engagement, Jennifer Leggio's second social PR survey, BusinessWeek report on social media; Michael Netzley's report; Media Monitoring Minute; listeners comments; music from My Little Radio; and more.&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?a=PNcrqbvYhRk:J-2cwP3rM7w:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?a=PNcrqbvYhRk:J-2cwP3rM7w:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?a=PNcrqbvYhRk:J-2cwP3rM7w:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?i=PNcrqbvYhRk:J-2cwP3rM7w:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/ForImmediateReleasePodcast/~4/PNcrqbvYhRk" height="1" width="1"/&gt;</description>
  <itunes:subtitle>FIR #449</itunes:subtitle>
  <itunes:summary>Thanks to Dan York and Sallie Goetsch; Somesso London 09 wrap-up; FIR listener dinner at IABC conference set for June 7; Shel's doing a free IABC Webinar on May 20; best wishes for a speedy recovery to Ben McConnell; Eric Schwartzman interviews Danny Sullivan; News That Fits: hospitals tweet surgeries, UK government apoints Director of Digital Engagement, Jennifer Leggio's second social PR survey, BusinessWeek report on social media; Michael Netzley's report; Media Monitoring Minute; listeners comments; music from My Little Radio; and more.</itunes:summary>
  <pubDate>Mon, 18 May 2009 17:30 GMT</pubDate>
  
  <guid isPermaLink="false">http://media.libsyn.com/media/fir/fir-449.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>1:03:11</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  <feedburner:origLink>http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_449_may_18_2009/</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/ForImmediateReleasePodcast/~5/J-2cwP3rM7w/fir-449.mp3" length="26591737" type="audio/mpeg" /><feedburner:origEnclosureLink>http://media.libsyn.com/media/fir/fir-449.mp3</feedburner:origEnclosureLink></item>

<item>
  <title>For Immediate Release: 05/14/09</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://feedproxy.google.com/~r/ForImmediateReleasePodcast/~3/ckbgaxvH6Yk/</link>
  <description>Special guest co-hosts Dan York and Sallie Goetsch: looking back one year; Google changes; Media Monitoring Minute; the Twitter reply saga; News That Fits: ADM podcast statistics, Jay Moonah's Pligg website for nonprofits and associations, Papermotion adds interactivity to newspapers, what your Facebook profile says about you, why PR agencies fail at social media, David Phillips' report, the ePub format; listeners comments; music from Mighty Mullane; and more.&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?a=ckbgaxvH6Yk:lH-FNCzI1ow:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?a=ckbgaxvH6Yk:lH-FNCzI1ow:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?a=ckbgaxvH6Yk:lH-FNCzI1ow:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?i=ckbgaxvH6Yk:lH-FNCzI1ow:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/ForImmediateReleasePodcast/~4/ckbgaxvH6Yk" height="1" width="1"/&gt;</description>
  <itunes:subtitle>FIR #448</itunes:subtitle>
  <itunes:summary>Special guest co-hosts Dan York and Sallie Goetsch: looking back one year; Google changes; Media Monitoring Minute; the Twitter reply saga; News That Fits: ADM podcast statistics, Jay Moonah's Pligg website for nonprofits and associations, Papermotion adds interactivity to newspapers, what your Facebook profile says about you, why PR agencies fail at social media, David Phillips' report, the ePub format; listeners comments; music from Mighty Mullane; and more.</itunes:summary>
  <pubDate>Fri, 15 May 2009 14:00 GMT</pubDate>
  
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>56:56</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
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<item>
  <title>For Immediate Release Interview: Mathys van Abbe, Mobypicture</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://feedproxy.google.com/~r/ForImmediateReleasePodcast/~3/mRoVM9tuEmw/index.php</link>
  <description>Neville Hobson in conversation with Mobypicture CEO Mathys van Abbe about the Twitter backchannel at Somesso London 09 and developments in online content-sharing including the potential in organizations.&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?a=mRoVM9tuEmw:HOnGvE58KTQ:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?a=mRoVM9tuEmw:HOnGvE58KTQ:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?a=mRoVM9tuEmw:HOnGvE58KTQ:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/ForImmediateReleasePodcast?i=mRoVM9tuEmw:HOnGvE58KTQ:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/ForImmediateReleasePodcast/~4/mRoVM9tuEmw" height="1" width="1"/&gt;</description>
  <itunes:subtitle>A For Immediate Release Interview: Mathys van Abbe, Mobypicture</itunes:subtitle>
  <itunes:summary>Neville Hobson in conversation with Mobypicture CEO mathys van Abbe about the Twitter backchannel at Somesso London 09 and developments in online content-sharing including the potential in organizations.</itunes:summary>
  <pubDate>Tue, 12 May 2009 13:30 GMT</pubDate>
  
  <guid isPermaLink="false">http://media.libsyn.com/media/fir/fir-mathys-mobypicture.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>20:36</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
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