For Immediate Release Podcast

FIR #708 - 6/17/13 - For Immediate Release

shel@holtz.com (Shel Holtz and Neville Hobson) — Mon, 17 Jun 2013 06:30 GMT

Three new interviews are up, one more and two book reviews coming; Quick News: Upworthy is fastest growing site ever, Line is biggest social network you've never heard of; Ragan promo: News That Fits: IABC update, Michael Netzley's Asia report, Twitter evolves with analytics and FollowMe, the language of social images, Media Monitoring Minute from CustomScoop, listener comments, Deskcamping connects spare desks with freelancers, Dan York's report, WashingtonPost enters sponsored content fray; music from Zac Mac Band; and more.

For Immediate Release Interview: Rossi Mitova, CEO and Co-Founder Farmhopping, at #LeWeb London

shel@holtz.com (Shel Holtz and Neville Hobson) — Thu, 13 Jun 2013 22:00 GMT

FIR co-host Neville Hobson interviews Rossi Mitova, CEO and Co-Founder of Farmhopping, at LeWeb London 2013.

For Immediate Release Interview: GaggleAmp update with Glenn Gaudet

shel@holtz.com (Shel Holtz and Neville Hobson) — Thu, 13 Jun 2013 06:30 GMT

FIR co-host Shel Holtz interviews GaggleAmp founder and president Glenn Gaudet to review FIR's progress with the audience amplification tool.

For Immediate Release Interview: Festicket Founders at #LeWeb London

shel@holtz.com (Shel Holtz and Neville Hobson) — Wed, 12 Jun 2013 06:30 GMT

FIR co-host Neville Hobson interviews Festicket co-founders Zack Sabban and Jonathan Younes at LeWeb London 2013.

FIR #707 - 6/10/13 - For Immediate Release

shel@holtz.com (Shel Holtz and Neville Hobson) — Mon, 10 Jun 2013 07:00 GMT

New Speakers and Speeches and Jeremiah Owyang interview are up, interviews with Glenn Gaudet and CEOs and cofounders of Festicket and Farmhopping coming; Alice Marshall's blog gets a new address; you can leave FIR audio comments directly from the website; IABC report coming next week; Quick News: a brilliant use for Vine, compliance not to blame for pharma's lack of social media engagement, Amazon's Storyteller turns scripts into storyboards, study finds social networks improve internal access to information; Ragan promo; News That Fits: Cheerios gets it right by standing its ground in the face of social media backlash, Dan York's report, impressions from LeWeb London 2013, Media Monitoring Minute from CustomScoop, listener comments, four reports from the frontlines of digital and social media, Michael Netzley's Asia report, Anonymous enters the news business; music from Belladonna; and more.

For Immediate Release Interview: Jeremiah Owyang on the Collaborative Economy

shel@holtz.com (Shel Holtz and Neville Hobson) — Thu, 06 Jun 2013 08:30 GMT

FIR co-host Shel Holtz interviews Altimeter Group Analyst Jeremiah Owyang on his latest report about the collaborative economy and its potential impact on business.

For Immediate Release Speakers and Speeches: Marilyn Cox on Right Information at the Right Time

shel@holtz.com (Shel Holtz and Neville Hobson) — Wed, 05 Jun 2013 08:00 GMT

Marilyn Cox, Cincom Systems, case study presentation at Content Marketing Strategies conference, Berkeley, Calif., on May 9, 2013.

FIR #706 - 6/3/13 - For Immediate Release

shel@holtz.com (Shel Holtz and Neville Hobson) — Mon, 03 Jun 2013 07:00 GMT

Final B2B Huddle keynote is up; Jeremiah Owyang interview coming; Neville will be at LeWeb London; no Asia Report today; Quick News: diminished role of relationships in media relations, LinkedIn launches two-step verification, PRSA aims to raise APR visibility, Australian police communicate dangers of 3D printed guns; Ragan promo; News That Fits: over half of employers use social media for internal communications, newsroom Reddit use applicable to PR, Media Monitoring Minute from CustomScoop, listener comments, Dan York reports on Google Plus Hangouts and EFF initiative, best-in-class practices in employee communications, executives want their CEOs to use social media; how to comment; music from Special Guests; and more.

For Immediate Release Speakers and Speeches: Livia Giulia Zuppardo on Google+ at #b2bhuddle

shel@holtz.com (Shel Holtz and Neville Hobson) — Thu, 30 May 2013 10:00 GMT

Livia Giulia Zuppardo, Google+ Product Specialist, keynote at The B2B Huddle in Reading, England, on May 2, 2013.

FIR #705 - 5/27/13 - For Immediate Release

shel@holtz.com (Shel Holtz and Neville Hobson) — Mon, 27 May 2013 07:00 GMT

Another keynote coming; more book reviews coming; Stephen Waddington elected CIPR 2014 president; Eric Schwartzman launches new business; Quick News: Mercedes-Benz to put QR codes on cars, World Nutella Day sparks Facebook controversy, the consequences of a libelous tweet, Anenenberg School and Global Alliance go worldwide with PR study; Ragan promo; News That Fits: Pinterest exposes business model, Michael Netzley's Asia report, data-focused CMOs and their CIO counterparts, Media Monitoring Minute from CustomScoop, will Google News kill sponsored content?, listener comments, Dan York's report, Google conversational search a bold leap forward; how to comment; a brewing kerfuffle for Crest over a Memorial Day ad; music from Human Face; and more.

FIR #704 - 5/20/13 - For Immediate Release

shel@holtz.com (Shel Holtz and Neville Hobson) — Mon, 20 May 2013 10:00 GMT

Amsterdam conference report, more B2B Huddle talks are up, Attenzi book review is up; Quick News: Vine videos shared four times more than viral videos, IABC's CW magazine goes digital only, the state of social media advertising, Atlantic Media's next digital only venture; Ragan promo; News That Fits: BYOD focus, Yahoo acquires Tumblr, what happens when old crises resurface?, Media Monitoring Minute from CustomScoop, listener comments, social and digital agencies will vanish in a decade, Dan York and Bernie Goldbach report, Google Plus evolves, native advertising and the future of journalism; how to comment; music from DJ YRS Jerzy Ft. Chox-Mak; and more.

For Immediate Release Speakers and Speeches: Doug Kessler on The Future of B2B Content Marketing at #b2bhuddle

shel@holtz.com (Shel Holtz and Neville Hobson) — Thu, 16 May 2013 08:00 GMT

Doug Kessler, Velocity Partners, keynote at The B2B Huddle in Reading, England, on May 2, 2013.

FIR Book Review: Attenzi - A Social Business Story, by Philip Sheldrake

shel@holtz.com (Shel Holtz and Neville Hobson) — Wed, 15 May 2013 07:00 GMT

FIR co-host Neville Hobson reviews Attenzi - A Social Business Story, by Philip Sheldrake

For Immediate Release Interview: Allan Schoenberg on Social Media and CME Group at #b2bhuddle

shel@holtz.com (Shel Holtz and Neville Hobson) — Tue, 14 May 2013 08:30 GMT

FIR co-host Neville Hobson interviews Allan Schoenberg, CME Group, about his keynote at The B2B Huddle in Reading, England, on May 2, 2013.

FIR #703 - 5/13/13 - For Immediate Release

shel@holtz.com (Shel Holtz and Neville Hobson) — Mon, 13 May 2013 10:00 GMT

First B2B Huddle keynote is up, Philip Sheldrake book review is coming; Quick News: Calgary Zoo publishes annual report to Instagram, Salesforce acquires bookmarking startup Clipboard, AP updates its social media guidelines, Facebook newsfeed to get video ads; Ragan promo; News That Fits: American Airlines' misleading influencer promotion with Klout, Dan York's report, McDonald's finds trouble with real-time marketing, Media Monitoring Minute from CustomScoop, listener comments, the dark side of reputation management, Michael Netzley's Asia report, Fleishman-Hillard data reveals an authenticity gap; how to comment; music from Novi Novak; and more.

For Immediate Release Speakers and Speeches: Kimberley Brind, Oracle, on Social Media and Marketing ROI at #b2bhuddle

shel@holtz.com (Shel Holtz and Neville Hobson) — Thu, 09 May 2013 07:00 GMT

Kimberley Brind, Oracle, keynote at The B2B Huddle in Reading, England, on May 2, 2013.

FIR #702 - 5/6/13 - For Immediate Release

shel@holtz.com (Shel Holtz and Neville Hobson) — Mon, 06 May 2013 08:00 GMT

Soundcloud interview is up; B2B Huddle keynotes are coming; Quick News: 300 social media policies, retracting tweets, thoughts after using Google Glass, Lowe's cracks Vine marketing code; Ragan promo; News That Fits: the future of PR agencies, Michael Netzley's Asia report, Media Monitoring Minute from CustomScoop, listener comments, MOOCs will disrupt how we learn, Dan York's report; music from Kim Jarrett; and more.

For Immediate Release Interview: Eric Wahlforss, Co-Founder and CTO, SoundCloud

shel@holtz.com (Shel Holtz and Neville Hobson) — Tue, 30 Apr 2013 07:30 GMT

FIR co-host Neville Hobson interviews SoundCloud's Eric Wahlforss in London about audio and business.

FIR Cut - 4/29/13 - Developing global consensus for the PR profession

shel@holtz.com (Shel Holtz and Neville Hobson) — Mon, 29 Apr 2013 07:45 GMT

Cut from FIR 701 - On the Barcelona Principles, the Melbourne Mandate and the Stockholm Accords: plans for developing a global consensus for the PR profession, but are communication and awareness-raising effective?

FIR #701 - 4/29/13 - For Immediate Release

shel@holtz.com (Shel Holtz and Neville Hobson) — Mon, 29 Apr 2013 07:30 GMT

No Shel this week; new book review up; FIR Interview with Eric Wahlforss, co-founder and CTO of SoundCloud; coming, The B2B Huddle is on May 2; Quick News: can communicators convey company messages via fiction?, fake Twitter followers and a dirty marketing secret, new examples of smart use of QR codes; Ragan promo; News That Fits: report on Socialbakers Engage 2013 and FT Digital Media 2013; Dan York's report; segment with Neville and guest co-host Stephen Waddington on the Associated Press' Twitter account hack, should British politicians take notes from Barack Obama's campaign team?, the international challenges for the PR profession; Media Monitoring Minute; Michael Netzley reports from Singapore; listener comments; music from Mother Redcap; and more.

FIR Book Review: Nice Companies Finish First, by Peter Shankman with Karen Kelly

shel@holtz.com (Shel Holtz and Neville Hobson) — Thu, 25 Apr 2013 08:30 GMT

FIR Book Review Editor Bob LeDrew reviews Nice Companies Finish First: Why Cutthroat Management is Over -- and Collaboration is In, by Peter Shankman with Karen Kelly

For Immediate Release Interview: Professional insights with Neville Hobson and Shel Holtz

shel@holtz.com (Shel Holtz and Neville Hobson) — Tue, 23 Apr 2013 07:00 GMT

Donna Papacosta interviews FIR co-hosts Neville Hobson and Shel Holtz marking the milestone of FIR's 700th episode.

FIR #700 - 4/22/13 - For Immediate Release

shel@holtz.com (Shel Holtz and Neville Hobson) — Mon, 22 Apr 2013 08:30 GMT

FIR co-host interview coming, update on our call-in line, Viral Video Summit on Friday, B2B Huddle reminder; Quick News: UK agencies' use of unpaid interns investigated, free career advice for Millenials, Qantas gives up PR feed on Twitter, the top 100 banks on social media; Ragan promo; News that Fits: segment from our interview with Donna Papacosta, Michael Netzley's Asia report, Media Monitoring Minute, listener comments, update on Supreme Court decision in Meltwater copyright case, Dan York's report, review of social media in the Boston Marathon Bombing; Neville's on his own next week; music from Cruisebox; and more.

FIR #699 - 4/15/13 - For Immediate Release

shel@holtz.com (Shel Holtz and Neville Hobson) — Mon, 15 Apr 2013 08:30 GMT

Book Club episode is up, Future of Business book review and Brian Solis interview are coming, upcoming speaking gigs; Quick News: how secure is your WordPress site?, SEC-social media update, why become an authority on Google Plus, Digg surveys Google Reader users; Ragan promo; News That Fits: two new case studies, Dan York's report, BBC's tough choice, Media Monitoring Minute from CustomScoop, listener comments, social data and CMOs, survey says social media hurts friendships; music from Belladonna, and more.

FIR #698 - 4/8/13 - For Immediate Release

shel@holtz.com (Shel Holtz and Neville Hobson) — Mon, 08 Apr 2013 08:30 GMT

Book Club recording coming, Steve Rubel interview is up; FIR will have audio from May 2 B2B Huddle; Quick News: study delves into hashtag usage, Vine may be the next big thing for brands, crowdsourcing can slow false rumors, Microsoft apologies for employees tweets; Rasgan promo; News That Fits: Collaborative data journalism in action, Dan York's report, social media now SEC compliant, Media Monitoring Minute from CustomScoop, listener comments, can Google Hangouts replace press conferences?, Michael Netzley's Asia report, social media and the language of PR; music from Robert Walker and the Century Band; and more.

For Immediate Release Interview: Steve Rubel on content marketing and his new role at Edelman

shel@holtz.com (Shel Holtz and Neville Hobson) — Tue, 02 Apr 2013 08:30 GMT

FIR co-hosts Shel Holtz and Neville Hobson speak with Steve Rubel, newly named Chief Content Strategist for Edelman, about his new role and the rise of content marketing.

FIR #697 - 4/1/13 - For Immediate Release

shel@holtz.com (Shel Holtz and Neville Hobson) — Mon, 01 Apr 2013 08:30 GMT

Rubel interview and London content marketing panel Speakers and Speeches coming; FIR Book Club with Andrea Weckerle on Friday; Quick News: how Google empowers employees, Google wants native ads out of Google News, BBC survey shows evolving news consumption habits, language of social media permeates advertising; Ragan promo; News That Fits: Flipboard self-published mini magazines could be disruptive, Ford crisis management stops a kerfuffle started by its India ad agency, Dan York and Michael Netzley's joint report, listener comments, how social media can benefit CEOs in their first hundred days, Kred introduces Kred for Brands; music from Harmony and Groove; and more.

FIR #696 - 3/25/13 - For Immediate Release

shel@holtz.com (Shel Holtz and Neville Hobson) — Mon, 25 Mar 2013 08:30 GMT

Steve Rubel interview coming; FIR discount to London conference; Neville on March 27 panel; Quick news: Klout opens business dashboard, implications of AP's win vs. Meltwater, NYT attempts structured comments, Amazon launches Send to Kindle button; Ragan promo; News that Fits: 5 seconds to tell your story, Michael Netzley's Asia report, Coca-Cola asserts buzz doesn't affect short-term sales, Media Monitoring Minute from CustomScoop, how social media improved writing, Dan York's report, PR content in a mobile world; how to comment; music from the David Nelson Band; and more.

FIR #695 - 3/18/13 - For Immediate Release

shel@holtz.com (Shel Holtz and Neville Hobson) — Mon, 18 Mar 2013 08:30 GMT

Steve Rubel interview forthcoming; Civility book review is up, discounts to FIR listeners for March conference; Quick News: the technologies that matter from SxSW according to Altimeter Group, study reveals growing comfort with smartphones worldwide, build a personal language phrasebook with Google Translate, Facebook likes can reveal personality traits; Ragan promo; News That Fits: a critical look at real-time marketing, Dan York's report, the demise of Google Reader and FeedDemon, Media Monitoring Minute from CustomScoop, listener comments, social-digital design news, Michael Netzley's Asia report, at least 10 mobile apps that help you maximuize conference attendance; music from Akaisky; and more.

FIR Book Review: Civility in the Digital Age, by Andrea Weckerle

shel@holtz.com (Shel Holtz and Neville Hobson) — Sat, 16 Mar 2013 08:30 GMT

FIR Book Review Editor Bob LeDrew reviews Civility in the Digital Age: How Companies and People Can Triumph over Haters, Trolls, Bullies and Other Jerks

FIR #694 - 3/11/13 - For Immediate Release

shel@holtz.com (Shel Holtz and Neville Hobson) — Mon, 11 Mar 2013 08:30 GMT

Shel on the road, Neville recording solo, new PR podcast The Echo Chamber, new voices in this episode; Quick News: Cision University Programme for PR professionals, Pew study on Twitter, Pizza Hut and 140-second job interviews, Facebook updates seen by 1 in 3 friends, Ragan promo; News That Fits: Learning social media tricks from the big boys; Michael Netzley's Asia report, Ike Pigott and The State of Punditry, Media Monitoring Minute, listener comments; employees prefer face-to-face communication; Dan York's report, the utility of Google+ according to the Limerick Open Coffee Club, music from Daniel Davidzon; and more.

FIR #693 - 3/4/13 - For Immediate Release

shel@holtz.com (Shel Holtz and Neville Hobson) — Mon, 04 Mar 2013 10:30 GMT

Congratulations Steve Rubel on new Edelman gig; Civility book review coming; B2B Huddle set for May 2, FIR will podcast keynotes; FIR listener discount to London conference; Quick News: most brands using Instagram, the return of sweetness, the first Vine press release, Google explains how search works; Ragan promo; news That Fits: Yahoo's telecommuting announcement, Dan York's report, agency pop-up stores, Media Monitoring Minute from CustomScoop, listener comments, Google Plus gets important, Michael Netzley's Asia report, Dell's real-time intelligence tool; music from Second Saturday; and more.

FIR #692 - 2/25/13 - For Immediate Release

shel@holtz.com (Shel Holtz and Neville Hobson) — Mon, 25 Feb 2013 10:30 GMT

Trying Diigo as Delicious alternative; Quick News: New York Times digital innovations, why podcasting should be the PR consultant's best friend, slow video dooms views, ad creep reaches thighs of young Japanese women; Ragan promo; News That Fits: 2012 Inc. 500 social media report, Michael Netzley's Asia report, CIPR's state of the profession, Media Monitoring Minute from CustomScoop, listener comments, how Maker's Mark turned a social media smackdown into a win, Dan York's report, Google penalizes UK sites that sell links; music from David Cyr; and more.

FIR #691 - 2/18/13 - For Immediate Release

shel@holtz.com (Shel Holtz and Neville Hobson) — Mon, 18 Feb 2013 10:30 GMT

Schoenberg interview is up; Quick News: Defense contractor releases software to track people via social media, Twitter kills Posterous, American Express enables purchases via hashtag, TD B ank in Google+ local pages; Ragan promo; News That Fits: what do corporate directors and senior managers know about social media?, Dan York's report, European horsemeat scandal widens and deepens, Media Monitoring Minute from CustomScoop, listener comments, is real-time marketing now a requirement?, does Augmented Reality work for PR?; music by Strangefolk; and more.

For Immediate Release Interview: Allan Schoenberg on social media at CME Group

shel@holtz.com (Shel Holtz and Neville Hobson) — Wed, 13 Feb 2013 08:30 GMT

FIR co-hosts Shel Holtz and Neville Hobson speak with CME Group Corporate Communications Executive Director Allan Schoenberg about social media strategy at the financial services firm.

FIR #690 - 2/11/13 - For Immediate Release

shel@holtz.com (Shel Holtz and Neville Hobson) — Mon, 11 Feb 2013 10:30 GMT

Schoenberg interview this week, enhancements to FIR Google+ Community page, BBC trials trainee communicators' programme, journalists taking refuge in branded content, new Forrester predictions, site plagiarizes and files DMCA takedown notice, Ragan promo, Technorati's 'State of Digital Influence 2013', Michael Netzley, horsemeat crisis in the UK, Media Monitoring Minute, listener comments, the state of measurement, Dan York, freedom of speech and responsibility and the law, music from Q, and more.