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		<title>Turn Application Portfolio Rationalization Into A Continuous Optimization Capability</title>
		<link>https://www.forrester.com/blogs/turn-application-portfolio-rationalization-into-a-continuous-optimization-capability/</link>
		
		<dc:creator><![CDATA[Biswajeet Mahapatra]]></dc:creator>
		<pubDate>Fri, 12 Jun 2026 07:01:23 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=299259</guid>

					<description><![CDATA[Many enterprises have invested heavily in application portfolio rationalization (APR) to regain control of sprawling application estates. These efforts typically focus on inventories, redundancy, and retiring outdated systems. While necessary, APR alone rarely sustains executive attention or supports long‑term digital and AI ambitions. To move beyond episodic cleanup, firms must adopt application portfolio optimization (APO) [&#8230;]]]></description>
		
		
		
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		<title>Healthcare And Life Sciences: Turning AI Momentum Into Lasting Value</title>
		<link>https://www.forrester.com/blogs/healthcare-and-life-sciences-turning-ai-momentum-into-lasting-value/</link>
		
		<dc:creator><![CDATA[Shannon Germain Farraher]]></dc:creator>
		<pubDate>Thu, 11 Jun 2026 20:53:49 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[healthcare trends]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=299240</guid>

					<description><![CDATA[Healthcare and life sciences (HCL) firms are moving fast on AI — much faster than expected. But so are consumers. From domain-specific AI tools to enterprisewide ambient technology integration, accelerating drug discovery, and connecting medical records and health apps for a more personalized experience, the momentum is real. The promise is also real: AI is [&#8230;]]]></description>
		
		
		
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		<title>How To Build A Loyalty Team That Scales With Your Program</title>
		<link>https://www.forrester.com/blogs/how-to-build-a-loyalty-team-that-scales-with-your-program/</link>
		
		<dc:creator><![CDATA[John Pedini]]></dc:creator>
		<pubDate>Thu, 11 Jun 2026 18:56:17 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[B2C Marketing]]></category>
		<category><![CDATA[consumer loyalty]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=299135</guid>

					<description><![CDATA[Brands continue to see the value in developing deeper relationships with their customers through loyalty initiatives, but investment typically flows toward technology, rewards, and promotions, with less focus on what drives differentiated experiences, personalized engagements, and emotional loyalty. This isn’t surprising, given that loyalty is both an art and a science, and it’s much easier [&#8230;]]]></description>
		
		
		
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		<title>Align B2B Marketing Teams To Thrive In A Buyer-Centric World</title>
		<link>https://www.forrester.com/blogs/align-b2b-marketing-teams-to-thrive-in-a-buyer-centric-world/</link>
		
		<dc:creator><![CDATA[Nora Conklin]]></dc:creator>
		<pubDate>Thu, 11 Jun 2026 10:16:25 +0000</pubDate>
				<category><![CDATA[B2B Marketing]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=299094</guid>

					<description><![CDATA[In today’s fast-evolving B2B landscape, marketing and sales teams face mounting challenges as buyers become more self-directed, technology reshapes workflows, and market volatility accelerates. For B2B organizations, aligning marketing and sales has always been a critical priority — but achieving that alignment is more essential today than ever before. Teams often fall into the trap [&#8230;]]]></description>
		
		
		
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		<title>OpenAI’s Proposed IPO Opens A Trifecta Of Opportunities For It, But Don’t Lock In Just Yet</title>
		<link>https://www.forrester.com/blogs/openais-proposed-ipo-opens-a-trifecta-of-opportunities-for-them-but-dont-lock-in-just-yet/</link>
		
		<dc:creator><![CDATA[Mike Gualtieri]]></dc:creator>
		<pubDate>Wed, 10 Jun 2026 21:42:09 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[Agile]]></category>
		<category><![CDATA[AI Insights]]></category>
		<category><![CDATA[Generative AI]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=299145</guid>

					<description><![CDATA[OpenAI’s IPO move, paired with its latest manifesto, highlights a race to win consumers, automate enterprises, and advance toward AGI. For business and technology leaders, the implication is clear: Accelerate AI adoption, avoid lock-in, and focus on capabilities, not vendors, as the competitive landscape shifts.]]></description>
		
		
		
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		<title>Retention-As-A-Service Is An Intriguing Idea — Here’s What It Actually Means</title>
		<link>https://www.forrester.com/blogs/retention-as-a-service-is-an-intriguing-idea-heres-what-it-actually-means/</link>
		
		<dc:creator><![CDATA[Shari Srebnick]]></dc:creator>
		<pubDate>Wed, 10 Jun 2026 21:07:46 +0000</pubDate>
				<category><![CDATA[B2B CX]]></category>
		<category><![CDATA[B2B Research]]></category>
		<category><![CDATA[B2B Sales]]></category>
		<category><![CDATA[customer centricity]]></category>
		<category><![CDATA[Customer Engagement]]></category>
		<category><![CDATA[customer experience]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=299139</guid>

					<description><![CDATA[At Gainsight’s Pulse conference last month, CEO Chuck Ganapathi shared a question he said every customer-facing leader is hearing from their board: How do I use AI to drive higher retention? That framing was intentional, and it wasn’t set up to be a product announcement; it was a positioning statement for the company. And it set the stage for everything that followed. The company introduced a brand-new focus at [&#8230;]]]></description>
		
		
		
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		<title>Customer Success And Customer Experience: The Difference Is More Than Semantic</title>
		<link>https://www.forrester.com/blogs/customer-success-and-customer-experience-the-difference-is-more-than-semantic/</link>
		
		<dc:creator><![CDATA[Shari Srebnick]]></dc:creator>
		<pubDate>Wed, 10 Jun 2026 19:51:00 +0000</pubDate>
				<category><![CDATA[B2B CX]]></category>
		<category><![CDATA[B2B Research]]></category>
		<category><![CDATA[Customer Engagement]]></category>
		<category><![CDATA[customer experience]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=299115</guid>

					<description><![CDATA[Customer success (CS) and customer experience (CX) are often discussed interchangeably, and for good reason. Both exist to improve customer outcomes, and both play essential roles across the customer lifecycle — but they are not interchangeable. Much like a paramedic and an ER physician, CS and CX contribute at different moments and with different tools [&#8230;]]]></description>
		
		
		
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		<title>How Fable 5 And Mythos 5 Change AI Security, Data Retention, And Vendor Risk</title>
		<link>https://www.forrester.com/blogs/how-fable-5-and-mythos-5-change-ai-security-data-retention-and-vendor-risk/</link>
		
		<dc:creator><![CDATA[Jeff Pollard]]></dc:creator>
		<pubDate>Wed, 10 Jun 2026 17:34:03 +0000</pubDate>
				<category><![CDATA[AI Insights]]></category>
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		<category><![CDATA[Data Insights]]></category>
		<category><![CDATA[data security]]></category>
		<category><![CDATA[Generative AI]]></category>
		<category><![CDATA[Responsible AI]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=299072</guid>

					<description><![CDATA[Anthropic’s Fable 5 and Mythos 5 is the most 2026 product launch you’ll read this year. The same model can find nation-state zero days, design novel drug candidates, and play FireRed on a Gameboy Advance with nothing but screenshots. And for the gaming fans out there, yes, we got Fable 5 before Fable 4. These [&#8230;]]]></description>
		
		
		
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		<title>Announcing Forrester’s Top Cybersecurity Threats For 2026</title>
		<link>https://www.forrester.com/blogs/announcing-forresters-top-cybersecurity-threats-for-2026/</link>
		
		<dc:creator><![CDATA[Jitin Shabadu]]></dc:creator>
		<pubDate>Wed, 10 Jun 2026 16:10:40 +0000</pubDate>
				<category><![CDATA[AI Insights]]></category>
		<category><![CDATA[CISO Trends]]></category>
		<category><![CDATA[Cybersecurity Trends]]></category>
		<category><![CDATA[Generative AI]]></category>
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		<category><![CDATA[Security Services]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=299050</guid>

					<description><![CDATA[AI innovation is moving at an unprecedented rate, and geopolitical tensions show no signs of easing. Forrester identifies these factors as two primary forces reshaping the threat landscape, placing additional strain on CISOs who are already stretched thin managing increasingly complex security programs. Anthropic’s Claude Mythos Preview and Project Glasswing are early signals of how [&#8230;]]]></description>
		
		
		
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		<title>Your AI Bill Is A Context Problem</title>
		<link>https://www.forrester.com/blogs/your-ai-bill-is-a-context-problem/</link>
		
		<dc:creator><![CDATA[Frederic Giron]]></dc:creator>
		<pubDate>Wed, 10 Jun 2026 14:50:55 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[AI Insights]]></category>
		<category><![CDATA[promoted]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=299038</guid>

					<description><![CDATA[AI cost controls are solving the wrong problem. The real challenge is context debt—and until organizations manage it, spend will rise faster than value.]]></description>
		
		
		
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