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		<title>Align B2B Marketing Teams To Thrive In A Buyer-Centric World</title>
		<link>https://www.forrester.com/blogs/align-b2b-marketing-teams-to-thrive-in-a-buyer-centric-world/</link>
		
		<dc:creator><![CDATA[Nora Conklin]]></dc:creator>
		<pubDate>Thu, 11 Jun 2026 10:16:25 +0000</pubDate>
				<category><![CDATA[B2B Marketing]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=299094</guid>

					<description><![CDATA[In today’s fast-evolving B2B landscape, marketing and sales teams face mounting challenges as buyers become more self-directed, technology reshapes workflows, and market volatility accelerates. For B2B organizations, aligning marketing and sales has always been a critical priority — but achieving that alignment is more essential today than ever before. Teams often fall into the trap [&#8230;]]]></description>
		
		
		
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		<title>OpenAI’s Proposed IPO Opens A Trifecta Of Opportunities For It, But Don’t Lock In Just Yet</title>
		<link>https://www.forrester.com/blogs/openais-proposed-ipo-opens-a-trifecta-of-opportunities-for-them-but-dont-lock-in-just-yet/</link>
		
		<dc:creator><![CDATA[Mike Gualtieri]]></dc:creator>
		<pubDate>Wed, 10 Jun 2026 21:42:09 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
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					<description><![CDATA[OpenAI’s IPO move, paired with its latest manifesto, highlights a race to win consumers, automate enterprises, and advance toward AGI. For business and technology leaders, the implication is clear: Accelerate AI adoption, avoid lock-in, and focus on capabilities, not vendors, as the competitive landscape shifts.]]></description>
		
		
		
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		<title>Retention-As-A-Service Is An Intriguing Idea — Here’s What It Actually Means</title>
		<link>https://www.forrester.com/blogs/retention-as-a-service-is-an-intriguing-idea-heres-what-it-actually-means/</link>
		
		<dc:creator><![CDATA[Shari Srebnick]]></dc:creator>
		<pubDate>Wed, 10 Jun 2026 21:07:46 +0000</pubDate>
				<category><![CDATA[B2B CX]]></category>
		<category><![CDATA[B2B Research]]></category>
		<category><![CDATA[B2B Sales]]></category>
		<category><![CDATA[customer centricity]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=299139</guid>

					<description><![CDATA[At Gainsight’s Pulse conference last month, CEO Chuck Ganapathi shared a question he said every customer-facing leader is hearing from their board: How do I use AI to drive higher retention? That framing was intentional, and it wasn’t set up to be a product announcement; it was a positioning statement for the company. And it set the stage for everything that followed. The company introduced a brand-new focus at [&#8230;]]]></description>
		
		
		
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		<title>Customer Success And Customer Experience: The Difference Is More Than Semantic</title>
		<link>https://www.forrester.com/blogs/customer-success-and-customer-experience-the-difference-is-more-than-semantic/</link>
		
		<dc:creator><![CDATA[Shari Srebnick]]></dc:creator>
		<pubDate>Wed, 10 Jun 2026 19:51:00 +0000</pubDate>
				<category><![CDATA[B2B CX]]></category>
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		<category><![CDATA[Customer Engagement]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=299115</guid>

					<description><![CDATA[Customer success (CS) and customer experience (CX) are often discussed interchangeably, and for good reason. Both exist to improve customer outcomes, and both play essential roles across the customer lifecycle — but they are not interchangeable. Much like a paramedic and an ER physician, CS and CX contribute at different moments and with different tools [&#8230;]]]></description>
		
		
		
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		<title>How Fable 5 And Mythos 5 Change AI Security, Data Retention, And Vendor Risk</title>
		<link>https://www.forrester.com/blogs/how-fable-5-and-mythos-5-change-ai-security-data-retention-and-vendor-risk/</link>
		
		<dc:creator><![CDATA[Jeff Pollard]]></dc:creator>
		<pubDate>Wed, 10 Jun 2026 17:34:03 +0000</pubDate>
				<category><![CDATA[AI Insights]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=299072</guid>

					<description><![CDATA[Anthropic’s Fable 5 and Mythos 5 is the most 2026 product launch you’ll read this year. The same model can find nation-state zero days, design novel drug candidates, and play FireRed on a Gameboy Advance with nothing but screenshots. And for the gaming fans out there, yes, we got Fable 5 before Fable 4. These [&#8230;]]]></description>
		
		
		
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		<title>Announcing Forrester’s Top Cybersecurity Threats For 2026</title>
		<link>https://www.forrester.com/blogs/announcing-forresters-top-cybersecurity-threats-for-2026/</link>
		
		<dc:creator><![CDATA[Jitin Shabadu]]></dc:creator>
		<pubDate>Wed, 10 Jun 2026 16:10:40 +0000</pubDate>
				<category><![CDATA[AI Insights]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=299050</guid>

					<description><![CDATA[AI innovation is moving at an unprecedented rate, and geopolitical tensions show no signs of easing. Forrester identifies these factors as two primary forces reshaping the threat landscape, placing additional strain on CISOs who are already stretched thin managing increasingly complex security programs. Anthropic’s Claude Mythos Preview and Project Glasswing are early signals of how [&#8230;]]]></description>
		
		
		
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		<title>Your AI Bill Is A Context Problem</title>
		<link>https://www.forrester.com/blogs/your-ai-bill-is-a-context-problem/</link>
		
		<dc:creator><![CDATA[Frederic Giron]]></dc:creator>
		<pubDate>Wed, 10 Jun 2026 14:50:55 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=299038</guid>

					<description><![CDATA[Within four months, Uber burned through its entire 2026 AI budget. It then capped every engineer at $1,500 a month. Similarly, ServiceNow exhausted its full-year Anthropic coding budget in the first few months. Even Microsoft is winding its own engineers off Claude Code. All these examples remind me of the cloud bill shock of a [&#8230;]]]></description>
		
		
		
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		<title>Build The Human Foundations Before You Scale AI</title>
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		<dc:creator><![CDATA[Martin Gill]]></dc:creator>
		<pubDate>Wed, 10 Jun 2026 12:50:59 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[AI Insights]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=298538</guid>

					<description><![CDATA[CX Summit EMEA explored the real AI opportunity: building trust, strengthening foundations, and reimagining experiences — not just making them more efficient.]]></description>
		
		
		
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		<title>The CLM Market Has A Messaging Problem, Not A Capability Problem</title>
		<link>https://www.forrester.com/blogs/the-clm-market-has-a-messaging-problem-not-a-capability-problem/</link>
		
		<dc:creator><![CDATA[Alla Valente]]></dc:creator>
		<pubDate>Tue, 09 Jun 2026 20:55:01 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[risk management]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=299016</guid>

					<description><![CDATA[If you’ve ever tried to meet someone “at Ray’s Pizzeria” in Manhattan, you already understand the contract lifecycle management (CLM) market. “Original Ray’s.” “Famous Ray’s.” “World Famous Original Ray’s.” Same name, similar awning, very different experience. That’s CLM right now: Vendors sound alike, but they’re not built alike. Diverse Functionality, Copy-Paste Claims Every vendor is [&#8230;]]]></description>
		
		
		
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		<title>Reimagining Client Experience Through AI-Powered Product Innovation</title>
		<link>https://www.forrester.com/blogs/reimagining-client-experience-through-ai-powered-product-innovation/</link>
		
		<dc:creator><![CDATA[Andrew McCauley]]></dc:creator>
		<pubDate>Tue, 09 Jun 2026 14:41:28 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[AI Insights]]></category>
		<category><![CDATA[Generative AI]]></category>
		<category><![CDATA[Product Management]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=298939</guid>

					<description><![CDATA[Generative AI has moved beyond hype to fundamentally reshape how work gets done. See how Forrester is applying AI to its own business — embedding trusted insights into everyday workflows to help clients make faster, better decisions with confidence.]]></description>
		
		
		
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