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		<title>Proof Is The Product: How Trials And POCs Have Become A Real Go‑To‑Market Motion</title>
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		<dc:creator><![CDATA[Lisa Singer]]></dc:creator>
		<pubDate>Wed, 22 Apr 2026 14:38:54 +0000</pubDate>
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					<description><![CDATA[Why “Try Before You Buy” Has Become Mission‑Critical For Buyers And Sellers B2B organizations can no longer rely on promises alone. Today’s buyers expect vendors, especially those offering AI‑enabled products, to prove how their solutions deliver measurable outcomes aligned to real business priorities. As a result, proofs of concept (POCs) and trials have shifted from [&#8230;]]]></description>
		
		
		
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		<title>Today’s Regulatory Intelligence Solutions Replace Drudgery With Confidence</title>
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		<dc:creator><![CDATA[Paul McKay]]></dc:creator>
		<pubDate>Wed, 22 Apr 2026 07:23:09 +0000</pubDate>
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					<description><![CDATA[Over the past five years, security and risk (S&#38;R) professionals have experienced a flood of new cybersecurity regulations, with 170 countries now boasting cybersecurity and data protection laws. Leaders are left to decide which regulations apply, identify gaps, and implement controls — an onerous task as regulatory volume and the pace of change accelerate. Manual [&#8230;]]]></description>
		
		
		
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		<title>Why Uncertainty Changes How IT Must Reason</title>
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		<dc:creator><![CDATA[Charles Betz]]></dc:creator>
		<pubDate>Tue, 21 Apr 2026 14:15:48 +0000</pubDate>
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					<description><![CDATA[A Conversation With Murray Cantor (Part Two) In part one, Murray Cantor reframed technical debt as economic liability and argued that uncertainty is not an annoyance to be minimized but the core feature of IT investment. Once you accept that premise, a deeper question emerges: How should organizations reason — and decide — under uncertainty? [&#8230;]]]></description>
		
		
		
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		<title>Top Agentic AI Use Cases For AP Automation In 2026</title>
		<link>https://www.forrester.com/blogs/top-agentic-ai-use-cases-for-ap-automation-in-2026/</link>
		
		<dc:creator><![CDATA[Meng Liu]]></dc:creator>
		<pubDate>Tue, 21 Apr 2026 09:51:24 +0000</pubDate>
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		<guid isPermaLink="false">https://www.forrester.com/?p=294910</guid>

					<description><![CDATA[For years, accounts payable (AP) automation focused on efficiency gains at the margins: faster invoice capture, fewer manual touches, and better dashboards. While important, these incremental improvements did not change how AP operates. That dynamic is shifting. Our latest report, Top Agentic AI Use Cases For AP Automation In 2026, shows that agentic AI, defined [&#8230;]]]></description>
		
		
		
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		<title>Tim Cook To Step Down As Apple’s CEO</title>
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		<dc:creator><![CDATA[Dipanjan Chatterjee]]></dc:creator>
		<pubDate>Mon, 20 Apr 2026 21:48:45 +0000</pubDate>
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		<guid isPermaLink="false">https://www.forrester.com/?p=295385</guid>

					<description><![CDATA[Apple has announced that John Ternus, senior vice president of Hardware Engineering, will become Apple’s next CEO, effective on September 1, 2026. Tim Cook will step down from his current role and become executive chairman of Apple’s board of directors, marking the end of a distinguished career leading one of the world’s most beloved and [&#8230;]]]></description>
		
		
		
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		<title>The Iran War Will Change How Consumers Spend</title>
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		<dc:creator><![CDATA[Dipanjan Chatterjee]]></dc:creator>
		<pubDate>Mon, 20 Apr 2026 16:26:25 +0000</pubDate>
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					<description><![CDATA[While we are in the early days relative to long-standing conflicts that shape behavior, here are four shifts that are safe to expect.]]></description>
		
		
		
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		<title>Guest Speakers Reveal Where AI Belongs In CX — And How Leaders Protect Trust</title>
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		<dc:creator><![CDATA[Forrester]]></dc:creator>
		<pubDate>Mon, 20 Apr 2026 14:45:18 +0000</pubDate>
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					<description><![CDATA[AI is reshaping CX faster than most teams can govern it — forcing leaders to get clear on where AI belongs and what stays human. At CX Forum West, guest speakers from Nationwide, Schwab Advisor Services, UKG, PetSmart, Ancestry, Together Credit Union, and AppFolio share how they’re addressing these challenges across agentic AI, design workflows, self‑service, and CX leadership.]]></description>
		
		
		
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		<title>Salesforce’s New AgentExchange Store: Easier AI Helpers But Still Inside Their Walled Garden</title>
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		<dc:creator><![CDATA[Faram Medhora]]></dc:creator>
		<pubDate>Mon, 20 Apr 2026 14:44:50 +0000</pubDate>
				<category><![CDATA[AI Insights]]></category>
		<category><![CDATA[Generative AI]]></category>
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					<description><![CDATA[Salesforce’s reimagined marketplace makes buying AI and applications inside Salesforce dramatically easier and makes leaving Salesforce later even harder. Salesforce has merged three separate “stores” for apps and AI tools into a single marketplace called AgentExchange. It is live now with roughly 13,000-plus ready-made apps, AI agents, and automation components. The stated goal is simple: [&#8230;]]]></description>
		
		
		
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		<title>How CISOs Can Thrive Amid Geopolitical And Economic Uncertainty</title>
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		<dc:creator><![CDATA[Merritt Maxim]]></dc:creator>
		<pubDate>Mon, 20 Apr 2026 14:20:14 +0000</pubDate>
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					<description><![CDATA[Amid escalating geopolitical conflicts, economic turmoil, and ongoing tariff chaos, chief information security officers (CISOs) are operating in a prolonged state of uncertainty in which cyberattacks have become a new component of armed conflict, expanding the attack surface just as organizations are struggling to secure AI and critical infrastructure. Security leaders are also facing budget [&#8230;]]]></description>
		
		
		
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		<title>Tech Leaders, Brace Yourselves: AI Costs Will Only Go Up</title>
		<link>https://www.forrester.com/blogs/tech-leaders-brace-yourselves-ai-costs-will-only-go-up/</link>
		
		<dc:creator><![CDATA[Greg Zorella]]></dc:creator>
		<pubDate>Mon, 20 Apr 2026 13:25:09 +0000</pubDate>
				<category><![CDATA[AI Insights]]></category>
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					<description><![CDATA[Anthropic gave leaders a blunt signal about planning for LLM charges when it introduced blended pricing for enterprise users of Claude recently. Enterprises with over 150 seatholders will now pay a blanket per-seat charge ($20 per seat at the moment), plus a variable charge based on API usage and which Claude model they’re using. When [&#8230;]]]></description>
		
		
		
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