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		<title>The Agentic Age Needs A Cognitive Operating Model</title>
		<link>https://www.forrester.com/blogs/the-agentic-age-needs-a-cognitive-operating-model/</link>
		
		<dc:creator><![CDATA[Leslie Joseph]]></dc:creator>
		<pubDate>Mon, 13 Jul 2026 04:04:14 +0000</pubDate>
				<category><![CDATA[AI Insights]]></category>
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					<description><![CDATA[Last October, I published a blog proposing a different mental model for AI agents: Treat them as cognitive skills and products, not as digital employees. That framing has since resonated strongly with Forrester clients, particularly technology leaders building agentic capabilities inside the enterprise. But the concept of a cognitive skill in that blog was deliberately loose. [&#8230;]]]></description>
		
		
		
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		<title>AI Helped IKEA Create €1.3 Billion In New Revenue (But Not How You Think)</title>
		<link>https://www.forrester.com/blogs/ai-helped-ikea-create-e1-3-billion-in-new-revenue-but-not-how-you-think/</link>
		
		<dc:creator><![CDATA[Betsy Summers]]></dc:creator>
		<pubDate>Fri, 10 Jul 2026 17:52:00 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=300709</guid>

					<description><![CDATA[For the past two years, many AI stories have followed the same script: Automate work, reduce headcount, and cut costs. IKEA chose a different path, and its results offer an important lesson for leaders navigating the AI era. Even though this story is years old, it holds key insight into grappling with the workforce impacts of AI. What Happened At IKEA? [&#8230;]]]></description>
		
		
		
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		<title>AI Cost Management: How Prepared Are You?</title>
		<link>https://www.forrester.com/blogs/ai-cost-management-how-prepared-are-you/</link>
		
		<dc:creator><![CDATA[Tracy Woo]]></dc:creator>
		<pubDate>Fri, 10 Jul 2026 16:08:30 +0000</pubDate>
				<category><![CDATA[AI Insights]]></category>
		<category><![CDATA[AI model]]></category>
		<category><![CDATA[Cloud Computing Trends]]></category>
		<category><![CDATA[Cloud Security]]></category>
		<category><![CDATA[Generative AI]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=300706</guid>

					<description><![CDATA[As AI adoption accelerates, many organizations are discovering that spending is rising faster than their ability to control it. Building the right cost management capabilities is becoming essential to scaling AI without sacrificing financial discipline.]]></description>
		
		
		
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		<title>Budget Planning 2027: Portfolio Marketing And Product Management Must Be Primed For AI-Era Innovation</title>
		<link>https://www.forrester.com/blogs/budget-planning-2027-portfolio-marketing-and-product-management-must-be-primed-for-ai-era-innovation/</link>
		
		<dc:creator><![CDATA[Amy Hayes]]></dc:creator>
		<pubDate>Fri, 10 Jul 2026 14:55:00 +0000</pubDate>
				<category><![CDATA[AI Insights]]></category>
		<category><![CDATA[Portfolio Marketing]]></category>
		<category><![CDATA[Product Management]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=300640</guid>

					<description><![CDATA[AI is accelerating the pace of product innovation and forcing portfolio marketing and product management leaders to rethink how they allocate resources, measure value, and bring offerings to market. To keep pace, Forrester’s new report, Budget Planning Guide 2027: Portfolio Marketing And Product Leaders Must Keep Pace With AI-Driven Innovation, emphasizes the imperative to shift [&#8230;]]]></description>
		
		
		
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		<title>What Drives Journey Emotions? Introducing Forrester’s Journey Benchmarking Series</title>
		<link>https://www.forrester.com/blogs/what-drives-journey-emotions-introducing-forresters-journey-benchmarking-series/</link>
		
		<dc:creator><![CDATA[Maxie Schmidt]]></dc:creator>
		<pubDate>Fri, 10 Jul 2026 10:53:01 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=300617</guid>

					<description><![CDATA[Customers can achieve the goal of their journey and still feel uncertain, frustrated, or less loyal afterward. Forrester launched an annual journey benchmarking study to understand what makes journeys so valuable to customers that they reward the brand with their positive emotions and loyalty. The study examines what drives customer perceptions of value across different [&#8230;]]]></description>
		
		
		
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		<title>Your Journey Surveys Overestimate NPS</title>
		<link>https://www.forrester.com/blogs/your-journey-surveys-overestimate-nps/</link>
		
		<dc:creator><![CDATA[Maxie Schmidt]]></dc:creator>
		<pubDate>Fri, 10 Jul 2026 10:52:29 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[customer experience]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=300627</guid>

					<description><![CDATA[Net Promoter Score℠ (NPS) results from post-journey surveys most likely overstate customer loyalty, because most surveys include only customers who complete their journey and surveys are sent before customers know whether what they did worked. NPS Differs Vastly Depending On Goal Achievement And Confidence In Forrester’s annual journey benchmarking study, we found that goal achievement made a big difference in [&#8230;]]]></description>
		
		
		
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		<title>Human Risk Management MythBusters: What’s True, What’s False, And What’s Evolving</title>
		<link>https://www.forrester.com/blogs/human-risk-management-mythbusters-whats-true-whats-false-and-whats-evolving/</link>
		
		<dc:creator><![CDATA[Jinan Budge]]></dc:creator>
		<pubDate>Fri, 10 Jul 2026 00:46:40 +0000</pubDate>
				<category><![CDATA[CISO Trends]]></category>
		<category><![CDATA[Human Risk Management]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=300678</guid>

					<description><![CDATA[In less than 12 months, wars escalated and reescalated, markets swung wildly, trade tensions intensified, and even rice prices elevated, causing chaos. The pace of change has been relentless, and that’s before considering the volatility facing security leaders from AI or cybersecurity threats. Also, less than a year ago, I published a blog on human [&#8230;]]]></description>
		
		
		
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		<title>Marketing Matters More To Growth Momentum Than Ever</title>
		<link>https://www.forrester.com/blogs/marketing-matters-more-to-growth-momentum-than-ever/</link>
		
		<dc:creator><![CDATA[Matthew Selheimer]]></dc:creator>
		<pubDate>Thu, 09 Jul 2026 23:44:58 +0000</pubDate>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Business Value]]></category>
		<category><![CDATA[CMO Trends]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=300669</guid>

					<description><![CDATA[Growth momentum is one of the most sought-after objectives in business. When it builds, buying groups move with greater confidence, internal teams align almost effortlessly around common priorities, and individual successes compound into larger business outcomes. Many B2B organizations undervalue one of the strongest contributors to growth momentum: marketing. Marketing doesn’t build momentum by simply [&#8230;]]]></description>
		
		
		
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		<title>Which AI Consulting Service Provider Is Best For You?</title>
		<link>https://www.forrester.com/blogs/which-ai-consulting-service-provider-is-best-for-you/</link>
		
		<dc:creator><![CDATA[Ted Schadler]]></dc:creator>
		<pubDate>Thu, 09 Jul 2026 21:17:02 +0000</pubDate>
				<category><![CDATA[AI Consulting]]></category>
		<category><![CDATA[AI Insights]]></category>
		<category><![CDATA[AI Services]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=300645</guid>

					<description><![CDATA[We wrapped up a multimonth evaluation of 10 AI consulting service providers: Accenture, Bain &#38; Company, Boston Consulting Group, Capgemini, Deloitte, EY, IBM, KPMG, McKinsey &#38; Company, and PwC. It’s available to Forrester clients as The Forrester Wave™: AI Consulting Services, Q2 2026. There are more than 10 AI consulting service providers, of course — [&#8230;]]]></description>
		
		
		
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		<title>Budget Planning 2027: B2B Marketing Leaders Must Prioritize Focus For Resilience</title>
		<link>https://www.forrester.com/blogs/budget-planning-2027-b2b-marketing-leaders-must-prioritize-focus-for-resilience/</link>
		
		<dc:creator><![CDATA[Mark Ogne]]></dc:creator>
		<pubDate>Thu, 09 Jul 2026 19:40:50 +0000</pubDate>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Budget Planning Guides]]></category>
		<category><![CDATA[Chief Marketing Officer]]></category>
		<category><![CDATA[CMO Trends]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=300649</guid>

					<description><![CDATA[B2B marketing leaders entering the 2027 planning cycle must rethink traditional budget planning and shift toward focused, outcome-driven investment strategies. In an era of AI-driven disruption and market volatility, success will depend on where organizations concentrate spend, divest low-impact initiatives, and invest in resilience-building capabilities.]]></description>
		
		
		
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