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		<title>Italy’s B2B Marketing Challenge Is Not Strategy — It’s Focus And Alignment</title>
		<link>https://www.forrester.com/blogs/italys-b2b-marketing-challenge-is-not-strategy-its-focus-and-alignment/</link>
		
		<dc:creator><![CDATA[Christina Schmitt]]></dc:creator>
		<pubDate>Mon, 01 Jun 2026 14:56:48 +0000</pubDate>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[B2B Research]]></category>
		<category><![CDATA[Chief Marketing Officer]]></category>
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					<description><![CDATA[Italian B2B marketing has clarity on strategy but struggles to execute. Misaligned budgets, goals, and campaigns are limiting impact and preventing growth at scale.]]></description>
		
		
		
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		<title>If Buyers Change How They Search, Marketing Must Change How It Shows Up</title>
		<link>https://www.forrester.com/blogs/if-buyers-change-how-they-search-marketing-must-change-how-it-shows-up/</link>
		
		<dc:creator><![CDATA[Christina Schmitt]]></dc:creator>
		<pubDate>Mon, 01 Jun 2026 14:56:22 +0000</pubDate>
				<category><![CDATA[B2B Marketing]]></category>
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					<description><![CDATA[B2B buyers are not searching the way they used to. They rely less on traditional discovery paths and more on AI-driven answers, curated sources, and trusted signals. Evaluation is happening earlier, faster, and often without direct interaction. Marketing has not fully caught up. With 87% of B2B buyers selecting “generative AI conversational search tool” as a meaningful interaction, it ranks [&#8230;]]]></description>
		
		
		
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		<title>European B2B Marketing Has A Data Problem, Not A Vision Problem</title>
		<link>https://www.forrester.com/blogs/european-b2b-marketing-has-a-data-problem-not-a-vision-problem/</link>
		
		<dc:creator><![CDATA[Christina Schmitt]]></dc:creator>
		<pubDate>Mon, 01 Jun 2026 14:14:13 +0000</pubDate>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[B2B Research]]></category>
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					<description><![CDATA[European B2B marketing has a data problem, not a strategy gap. Weak data quality and low trust in analytics are slowing decisions and limiting growth and AI impact.]]></description>
		
		
		
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		<title>The AppGen And Low-Code Platforms Landscape, Q2 2026, Is Out!</title>
		<link>https://www.forrester.com/blogs/the-forrester-landscape-appgen-and-low-code-platforms-q2-2026-is-out/</link>
		
		<dc:creator><![CDATA[Ken Parmelee]]></dc:creator>
		<pubDate>Mon, 01 Jun 2026 13:48:44 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[Application Development & Delivery]]></category>
		<category><![CDATA[low-code platforms]]></category>
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					<description><![CDATA[The application generation (AppGen) and low-code platforms market is evolving faster than most organizations can absorb. As AI expands, who can build software and how quickly it can be created has presented a new challenge for organizations to confront: scaling development with agentic capabilities without losing control. Why Does This Market Transition Matter? AppGen and [&#8230;]]]></description>
		
		
		
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		<title>What Anthropic’s Two Recent Announcements Mean For Manufacturers</title>
		<link>https://www.forrester.com/blogs/what-anthropics-two-recent-announcements-mean-for-manufacturers/</link>
		
		<dc:creator><![CDATA[George Lawrie]]></dc:creator>
		<pubDate>Mon, 01 Jun 2026 13:32:13 +0000</pubDate>
				<category><![CDATA[Automation]]></category>
		<category><![CDATA[open source AI]]></category>
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					<description><![CDATA[In 2024, Forrester delved into the impact of genAI on smart manufacturing. But now agentic AI is also beginning to play a part in transforming asset-intensive industries. In May 2026, Anthropic announced the creation of a standalone enterprise AI services firm backed by Blackstone, Hellman &#38; Friedman, Goldman Sachs, and other large asset managers — all [&#8230;]]]></description>
		
		
		
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		<title>Agentic AI In Insurance: Stop Chasing Autonomous Agents, Start Engineering Trust</title>
		<link>https://www.forrester.com/blogs/agentic-ai-in-insurance-stop-chasing-autonomous-agents-start-engineering-trust/</link>
		
		<dc:creator><![CDATA[Indranil Bandyopadhyay]]></dc:creator>
		<pubDate>Mon, 01 Jun 2026 09:42:05 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
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					<description><![CDATA[Autonomous agents have become the wrongly envisaged North Star for agentic AI in insurance for many. In a regulated industry where every material decision must be explainable, auditable, and human-owned, the race to “fully autonomous agents” is colliding with operational reality. Most production deployments of agentic AI in insurance today augment existing workflows rather than [&#8230;]]]></description>
		
		
		
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		<title>The Consolidation Wars: M&#038;A Is Rewriting Finance Automation</title>
		<link>https://www.forrester.com/blogs/the-consolidation-wars-ma-is-rewriting-finance-automation/</link>
		
		<dc:creator><![CDATA[Meng Liu]]></dc:creator>
		<pubDate>Mon, 01 Jun 2026 03:52:56 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[Automation]]></category>
		<category><![CDATA[fintech]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=298369</guid>

					<description><![CDATA[Coupa’s May 2026 acquisition of Rossum strengthens its accounts payable (AP) automation core and signals a deliberate move to anchor finance automation — built for the office of the CFO — in AI-powered platforms. By pairing Rossum’s large language model- and optical character recognition-driven invoice capture with its own strengths in payments, cash management, AP [&#8230;]]]></description>
		
		
		
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		<title>Seven Ways To Turn CX Forum East Analyst Time Into Real Momentum</title>
		<link>https://www.forrester.com/blogs/seven-ways-to-turn-cx-forum-east-analyst-time-into-real-momentum/</link>
		
		<dc:creator><![CDATA[Forrester]]></dc:creator>
		<pubDate>Sun, 31 May 2026 12:00:30 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
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					<description><![CDATA[At CX Forum East in New York City, registered attendees can book 20-minute one-on-one time with Forrester analysts onsite. This blog shares seven practical ways to use that access to pressure-test decisions, surface blind spots, sharpen priorities, and leave with clear next steps.]]></description>
		
		
		
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		<title>Seven Ways To Turn CX Forum West Analyst Time Into Real Momentum</title>
		<link>https://www.forrester.com/blogs/seven-ways-to-turn-cx-forum-west-analyst-time-into-real-momentum/</link>
		
		<dc:creator><![CDATA[Forrester]]></dc:creator>
		<pubDate>Sun, 31 May 2026 12:00:03 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
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					<description><![CDATA[Heading to CX Forum West in San Francisco this June 29–30? Learn seven ways to prepare for your one-on-one time with Forrester analysts so you can show up with the right question, challenge your thinking, and walk away with insight you can use immediately to move your strategy forward.]]></description>
		
		
		
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		<title>Leading With Intention: What Women Leaders Told Us About AI And The Future Of Work</title>
		<link>https://www.forrester.com/blogs/leading-with-intention-what-women-leaders-told-us-about-ai-and-the-future-of-work/</link>
		
		<dc:creator><![CDATA[Phyllis Davidson]]></dc:creator>
		<pubDate>Fri, 29 May 2026 20:09:45 +0000</pubDate>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Content Strategy & Operations]]></category>
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					<description><![CDATA[Insights From The Forrester Women’s Leadership Roundtables At B2B Summit At this year’s B2B Summit, I had the privilege of cohosting our Forrester Women’s Leadership Program with my colleagues, Maria Chien and Amy Hayes. Over three days, more than 200 women joined us to connect, learn, and reflect on what it means to lead with clarity and confidence [&#8230;]]]></description>
		
		
		
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