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		<title>AI Is Turning Unified Storage Into A Strategic Decision</title>
		<link>https://www.forrester.com/blogs/ai-is-turning-unified-storage-into-a-strategic-decision/</link>
		
		<dc:creator><![CDATA[Brent Ellis]]></dc:creator>
		<pubDate>Mon, 04 May 2026 19:27:27 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[AI Insights]]></category>
		<category><![CDATA[Business Technology (BT)]]></category>
		<category><![CDATA[Cloud Computing Trends]]></category>
		<category><![CDATA[Generative AI]]></category>
		<category><![CDATA[Information Technology]]></category>
		<category><![CDATA[infrastructure & operations]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=296781</guid>

					<description><![CDATA[Unified storage has long been treated as a pragmatic, commodity storage investment: Balance cost, simplify operations, move on. In a world of AI enablement and, consequently, downside AI risk, that mindset no longer holds. Agentic, autonomous AI use cases are making storage a strategic decision point to address capability needs, performance requirements, and GRC concerns. AI systems increasingly operate directly on live enterprise data, [&#8230;]]]></description>
		
		
		
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		<title>Attend Forrester’s Agentic Commerce Workshop To Ensure That You’re Asking The Right Questions About Agentic Commerce</title>
		<link>https://www.forrester.com/blogs/attend-forresters-agentic-commerce-workshop-to-ensure-youre-asking-the-right-questions-about-agentic-commerce/</link>
		
		<dc:creator><![CDATA[Emily Pfeiffer]]></dc:creator>
		<pubDate>Mon, 04 May 2026 16:27:13 +0000</pubDate>
				<category><![CDATA[AI Insights]]></category>
		<category><![CDATA[Commerce technology]]></category>
		<category><![CDATA[digital business]]></category>
		<category><![CDATA[direct-to-consumer (DTC)]]></category>
		<category><![CDATA[Retail Trends]]></category>
		<category><![CDATA[CX East 2026]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=296696</guid>

					<description><![CDATA[Are you asking the right questions about agentic commerce? Join Emily Pfeiffer and Chuck Gahun at Forrester’s CX Forum East (NYC) and West (San Francisco) in June for their workshop, “Catalyze Agentic Commerce — How To Move From FOMO To Focus.”]]></description>
		
		
		
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		<title>Anthropic’s Claude Rolls Out End-User Identity Verification</title>
		<link>https://www.forrester.com/blogs/anthropic-claude-rolls-out-end-user-identity-verification-idv/</link>
		
		<dc:creator><![CDATA[Andras Cser]]></dc:creator>
		<pubDate>Mon, 04 May 2026 15:13:16 +0000</pubDate>
				<category><![CDATA[AI Insights]]></category>
		<category><![CDATA[IAM - Identity And Access Management]]></category>
		<category><![CDATA[Security management]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=296289</guid>

					<description><![CDATA[Anthropic is now requiring select users to successfully complete a physical government-issued ID document verification (PIDV) process “for a few use cases,” although those use cases are not currently specified. Anthropic is the data controller in the process and will be using identify verification (IDV) provider Persona Identities to conduct the IDV process. IDV prompts [&#8230;]]]></description>
		
		
		
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		<title>Marketing Program Proliferation Hurts Customer Experience And Limits Business Growth</title>
		<link>https://www.forrester.com/blogs/marketing-program-proliferation-hurts-customer-experience-and-limits-business-growth/</link>
		
		<dc:creator><![CDATA[Naomi Marr]]></dc:creator>
		<pubDate>Mon, 04 May 2026 13:46:34 +0000</pubDate>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[B2B Research]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=295881</guid>

					<description><![CDATA[More programs don’t equal better outcomes. As buyer behavior changes, traditional channel-driven marketing programs are creating friction and inefficiency. This post explores Forrester’s research on marketing program orchestration and a practical workflow teams can use to reduce overlap and drive revenue impact.]]></description>
		
		
		
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		<title>Circular IT And Factual ESG Data Are Becoming Architecture Decisions</title>
		<link>https://www.forrester.com/blogs/circular-it-and-factual-esg-data-are-becoming-architecture-decisions/</link>
		
		<dc:creator><![CDATA[Stéphane Vanrechem]]></dc:creator>
		<pubDate>Mon, 04 May 2026 08:31:19 +0000</pubDate>
				<category><![CDATA[Business Value]]></category>
		<category><![CDATA[Climate Action]]></category>
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		<category><![CDATA[Information Technology]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=295163</guid>

					<description><![CDATA[As global CO₂ emissions continue to rise, IT stands out as one of the fastest‑growing contributors, driven by expanding digital estates, accelerating AI investments, and rapidly growing data center demand. This reality is reshaping expectations for enterprise architecture (EA). Architects are no longer asked only to optimize cost, performance, and resilience. They are increasingly expected [&#8230;]]]></description>
		
		
		
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		<title>Why Scaling Products Without Architecture Slows You Down</title>
		<link>https://www.forrester.com/blogs/why-scaling-products-without-architecture-slows-you-down/</link>
		
		<dc:creator><![CDATA[Stéphane Vanrechem]]></dc:creator>
		<pubDate>Mon, 04 May 2026 08:30:43 +0000</pubDate>
				<category><![CDATA[Agile]]></category>
		<category><![CDATA[Architecture & Technology Strategy]]></category>
		<category><![CDATA[Business & IT Alignment]]></category>
		<category><![CDATA[Business Value]]></category>
		<category><![CDATA[digital business]]></category>
		<category><![CDATA[digital product management]]></category>
		<category><![CDATA[enterprise architecture]]></category>
		<category><![CDATA[Product Management]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=292408</guid>

					<description><![CDATA[Product-centric operating models are now the default aspiration for digital organizations. Agile adoption continues to rise. Our data shows that 55% of firms in North America and Europe now use agile or product-centric ways of working, up double digits since 2023, while APAC adoption is approaching 50%. The promise is compelling: faster value delivery, empowered [&#8230;]]]></description>
		
		
		
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		<title>SUSECON 2026: From Open Infrastructure To Operational Sovereignty</title>
		<link>https://www.forrester.com/blogs/susecon-2026-from-open-infrastructure-to-operational-sovereignty/</link>
		
		<dc:creator><![CDATA[Brent Ellis]]></dc:creator>
		<pubDate>Fri, 01 May 2026 19:03:44 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[AI Insights]]></category>
		<category><![CDATA[Cloud Computing Trends]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=296687</guid>

					<description><![CDATA[SUSECON 2026 in Prague marked a clear advance on the platform pillars SUSE introduced a year earlier in Orlando — and a more forceful articulation of its choice narrative. SUSE argued that choice only matters if it can be operationalized: enabling sovereign workload control and resilience not just to technical failure but to economic and [&#8230;]]]></description>
		
		
		
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		<title>Atlassian And ServiceNow: The Dominant AI-Enabled IT Management Platforms Lean Into Context Graphs</title>
		<link>https://www.forrester.com/blogs/atlassian-and-servicenow-the-dominant-ai-enabled-it-management-platforms-lean-into-context-graphs/</link>
		
		<dc:creator><![CDATA[Charles Betz]]></dc:creator>
		<pubDate>Fri, 01 May 2026 18:58:16 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=296722</guid>

					<description><![CDATA[A two-years-later follow-up to ServiceNow And Atlassian: The Rise Of IT Management Platforms (July 2024) and a continuation of Context Graphs Are A Convergence, Not An Invention (April 2026) Most public discussion of enterprise AI still fixates on models, GPUs, and benchmarks. That focus misses where durable value is actually being created. The hard work [&#8230;]]]></description>
		
		
		
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		<title>Building The Human Foundation Of The AI-Powered Enterprise</title>
		<link>https://www.forrester.com/blogs/building-the-human-foundation-of-the-ai-powered-enterprise/</link>
		
		<dc:creator><![CDATA[Rusty Warner]]></dc:creator>
		<pubDate>Thu, 30 Apr 2026 18:13:56 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[B2B CX]]></category>
		<category><![CDATA[B2C Marketing]]></category>
		<category><![CDATA[customer centricity]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer experience management]]></category>
		<category><![CDATA[Customer Experience Strategy]]></category>
		<category><![CDATA[CX East 2026]]></category>
		<category><![CDATA[CX West 2026]]></category>
		<category><![CDATA[promoted]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=296626</guid>

					<description><![CDATA[As organizations rush to deploy AI, too many forget the people it’s meant to serve. A human‑first foundation is what separates AI that frustrates from AI that truly drives better experiences.]]></description>
		
		
		
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		<title>GenAI Is Rebuilding Search, And Google is Still Winning (Q1 2026 Search Revenue Up 19% YoY)</title>
		<link>https://www.forrester.com/blogs/genai-is-rebuilding-search-and-google-is-still-winning-q1-2026-search-revenue-up-19-yoy/</link>
		
		<dc:creator><![CDATA[Keith Johnston]]></dc:creator>
		<pubDate>Thu, 30 Apr 2026 14:10:24 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising Agencies]]></category>
		<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[B2C Marketing]]></category>
		<category><![CDATA[Chief Marketing Officer]]></category>
		<category><![CDATA[Marketing Technology (martech)]]></category>
		<category><![CDATA[Media Insights]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=296612</guid>

					<description><![CDATA[Every tech cycle needs a good funeral: a villain to bury and a hero to crown. In genAI’s version of the story, kill advertising (again) and Google (search) is dead. The plot is tidy: GenAI replaces searching, ads become obsolete, and the web finally escapes the “attention tax.” It’s a satisfying story. Clean. Moral. Wrong. [&#8230;]]]></description>
		
		
		
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