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		<title>Beware The Magical Two-Person, $1 Billion AI-Driven Startup</title>
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		<pubDate>Mon, 06 Apr 2026 16:52:35 +0000</pubDate>
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					<description><![CDATA[In early 2024, OpenAI CEO Sam Altman predicted there would be a “one-person billion-dollar company, which would’ve been unimaginable without AI, and now it will happen.” Several media outlets recently concluded that the prediction came true (albeit with two employees). But the story looks less promising upon deeper inspection. Retain Healthy Skepticism When Faced With [&#8230;]]]></description>
		
		
		
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		<title>Stop Calling It Debt — It’s A Liability</title>
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		<dc:creator><![CDATA[Charles Betz]]></dc:creator>
		<pubDate>Mon, 06 Apr 2026 15:20:49 +0000</pubDate>
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					<description><![CDATA[A Conversation With Murray Cantor (Part One) &#160; Enterprise IT runs on billions of dollars of implicit risk, yet most organizations still manage it with deterministic spreadsheets and gut‑feel prioritization. Murray Cantor — PhD mathematician, defense systems architect, and veteran of IBM’s most successful high‑risk projects — thinks there’s a better way. Over three conversations [&#8230;]]]></description>
		
		
		
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		<title>Your Mission: Build An Intelligence Network To Power GTM Success</title>
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		<dc:creator><![CDATA[Beth Caplow]]></dc:creator>
		<pubDate>Mon, 06 Apr 2026 14:32:10 +0000</pubDate>
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		<category><![CDATA[Portfolio Marketing]]></category>
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					<description><![CDATA[Have you ever wondered what it takes to be an intelligent agent? Like James Bond or Emma Peel, always informed, decisive, and a step ahead? It’s not too late! Just as spies protect their country and increase global influence by uncovering enemy secrets, you can protect and grow your business by gathering market and competitive [&#8230;]]]></description>
		
		
		
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		<title>The Real Reason Journey Mapping Stalls — And The Certification That Helps Leaders Fix It</title>
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		<pubDate>Sun, 05 Apr 2026 12:00:56 +0000</pubDate>
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					<description><![CDATA[Journey mapping creates insight, but results depend on the skills behind it. This blog breaks down the journey management capabilities CX leaders need — and how certification at CX Forum West helps build them.]]></description>
		
		
		
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		<title>What Would You Ask If You Had 20 Minutes With A B2B Analyst?</title>
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		<pubDate>Sun, 05 Apr 2026 12:00:34 +0000</pubDate>
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					<description><![CDATA[In an age of endless AI answers, enterprise B2B leaders need clarity, not more noise. Forrester analyst one-on-ones at B2B Summit North America offer focused sense-making to pressure-test priorities and sharpen judgment at moments that matter most.]]></description>
		
		
		
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		<title>The Real Reason Journey Mapping Stalls — And The Certification That Helps Leaders Fix It</title>
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		<pubDate>Sun, 05 Apr 2026 12:00:12 +0000</pubDate>
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					<description><![CDATA[Journey mapping delivers insight, but too often, it fails to drive change. Learn why CX leaders are shifting from mapping to journey management — and how certification builds the skills needed to drive measurable outcomes.]]></description>
		
		
		
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		<title>Meet Jess Lloyd: Forrester’s New Principal Analyst Covering Consumer Behavior</title>
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		<dc:creator><![CDATA[Mike Proulx]]></dc:creator>
		<pubDate>Fri, 03 Apr 2026 19:43:33 +0000</pubDate>
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					<description><![CDATA[Consumers don’t stand still. And neither can the brands trying to reach them. Attitudes shift, expectations evolve, and new behaviors emerge faster than most CMOs can track. That’s why Forrester invests so heavily in understanding consumers in real time. One of the things I love most about Forrester is the sheer depth and breadth of [&#8230;]]]></description>
		
		
		
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		<title>RSAC Innovation Sandbox 2026: Two Sides Of AI On Display</title>
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		<dc:creator><![CDATA[Heidi Shey]]></dc:creator>
		<pubDate>Fri, 03 Apr 2026 18:17:20 +0000</pubDate>
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					<description><![CDATA[AI already runs inside most enterprises. Forrester’s Q4 2025 AI Pulse Survey shows that 50% of organizations are piloting agentic AI, while 24% have it in production. Security teams are catching up after the fact. The RSAC Innovation Sandbox (ISB) finalists — Charm Security, Clearly AI, Crash Override, Fig Security, Geordie AI, Glide Identity, Humanix, [&#8230;]]]></description>
		
		
		
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		<pubDate>Fri, 03 Apr 2026 17:58:34 +0000</pubDate>
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					<description><![CDATA[Learn how Elite and Team Advantage Experiences help groups attending B2B Summit North America align, collaborate, and leave with clear priorities.]]></description>
		
		
		
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		<title>AI Is Forcing A Rethink Of Application Architecture — And That’s A Good Thing</title>
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		<dc:creator><![CDATA[David Mooter]]></dc:creator>
		<pubDate>Fri, 03 Apr 2026 16:08:33 +0000</pubDate>
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					<description><![CDATA[For years, solution architects have worked to modernize application landscapes: decomposing monoliths, exposing business capabilities through APIs, and embracing event-driven design. That work isn’t changing. But the rapid infusion of AI into application architecture fundamentally changes how solution architects orchestrate and design applications. In my latest report, Rearchitecting Applications For The Age Of AI, I [&#8230;]]]></description>
		
		
		
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