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		<title>B2B Customer Communities Need An AI-Powered Reboot</title>
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		<dc:creator><![CDATA[Amy Bills]]></dc:creator>
		<pubDate>Thu, 06 Aug 2026 19:30:40 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[customer experience]]></category>
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					<description><![CDATA[AI doesn’t have to replace the human connection that makes B2B customer communities valuable. Used purposefully, it can help community managers reduce repetitive work, improve customer experiences, surface business insights, and connect community engagement to measurable outcomes.]]></description>
		
		
		
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		<title>You Don’t Miss Myspace — You Just Miss 2005</title>
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		<dc:creator><![CDATA[Kate Winick]]></dc:creator>
		<pubDate>Thu, 06 Aug 2026 16:17:21 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
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					<description><![CDATA[A potential Myspace relaunch is dependent on social media nostalgia, but consumers aren’t interested in going back in time.]]></description>
		
		
		
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		<title>Your Processes Are The Weakest Part Of Your AEO Strategy</title>
		<link>https://www.forrester.com/blogs/your-processes-are-the-weakest-part-of-your-aeo-strategy/</link>
		
		<dc:creator><![CDATA[Nikhil Lai]]></dc:creator>
		<pubDate>Thu, 06 Aug 2026 12:36:03 +0000</pubDate>
				<category><![CDATA[B2B Marketing]]></category>
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		<category><![CDATA[Chief Marketing Officer]]></category>
		<category><![CDATA[marketing strategy]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=302215</guid>

					<description><![CDATA[Many marketers know the best practices they must implement to get mentioned and cited by ChatGPT, Google, and Claude but still struggle to implement answer engine optimization (AEO). Marketers sync with web developers about the technical prerequisites of visibility: server-side rendering, Bing’s IndexNow protocol, monitoring for indexation issues, and more. They’re well aware of the [&#8230;]]]></description>
		
		
		
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		<title>AI Agents Can’t Read Your Pricing, And It’s Becoming A Revenue Problem</title>
		<link>https://www.forrester.com/blogs/ai-agents-cant-read-your-pricing-and-its-becoming-a-revenue-problem/</link>
		
		<dc:creator><![CDATA[Lisa Singer]]></dc:creator>
		<pubDate>Wed, 05 Aug 2026 23:40:48 +0000</pubDate>
				<category><![CDATA[Generative AI]]></category>
		<category><![CDATA[Portfolio Marketing]]></category>
		<category><![CDATA[Product Management]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=302178</guid>

					<description><![CDATA[For years, B2B software companies obsessed over discoverability. Could buyers find their website? Could they rank in search? Could analysts, review sites, and influencers tell the right story? But a new challenge is emerging: Can AI buying agents find and understand your pricing? A recent benchmark study from Siteline found that AI agents frequently struggle [&#8230;]]]></description>
		
		
		
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		<title>Rules Of The Road: What Flock’s 71% Misread Rate Teaches Us About Third-Party AI Risk</title>
		<link>https://www.forrester.com/blogs/rules-of-the-road-what-flocks-71-misread-rate-teaches-us-about-third-party-ai-risk/</link>
		
		<dc:creator><![CDATA[Alla Valente]]></dc:creator>
		<pubDate>Wed, 05 Aug 2026 21:51:17 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[AI Insights]]></category>
		<category><![CDATA[GRC - Governance, Risk, And Compliance]]></category>
		<category><![CDATA[risk management]]></category>
		<category><![CDATA[security risk management]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=302248</guid>

					<description><![CDATA[Roseville, California just provided a case study in what happens when organizations confuse “AI-powered” with “AI-verified.” A Business Insider investigation found that Flock Safety’s AI license plate readers misread plates in 71% of the alerts sent to Roseville police over two years, incorrectly flagging vehicles as stolen or linked to a felony. That number isn’t [&#8230;]]]></description>
		
		
		
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		<title>Streaming’s Next Battle Is For Customer Relationships</title>
		<link>https://www.forrester.com/blogs/streamings-next-battle-is-for-customer-relationships/</link>
		
		<dc:creator><![CDATA[Mike Proulx]]></dc:creator>
		<pubDate>Wed, 05 Aug 2026 20:07:15 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[Streaming]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=302232</guid>

					<description><![CDATA[The SVOD (streaming video on demand) industry is abuzz about Netflix’s engagement trends and declining viewership between first and second seasons. Why? Because it points to a bigger market question: What keeps streaming consumers engaged when their hit show isn’t on? While original programming, sports rights, and other exclusive content draw consumers to a given [&#8230;]]]></description>
		
		
		
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		<title>Don’t Let Apple’s Siri AI Push Your Bank Behind The Glass</title>
		<link>https://www.forrester.com/blogs/dont-let-apples-siri-ai-push-your-bank-behind-the-glass/</link>
		
		<dc:creator><![CDATA[Alyson Clarke]]></dc:creator>
		<pubDate>Wed, 05 Aug 2026 20:00:03 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[AI Insights]]></category>
		<category><![CDATA[Banking]]></category>
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					<description><![CDATA[Apple’s new Siri AI is one of the biggest threats to the bank-customer relationship since mobile banking, and most banks are about to underestimate it. Siri AI inserts itself not into the payment, as Apple Pay did, but into the relationship, where trust, growth, and primacy are won or lost. Answering a customer’s money question [&#8230;]]]></description>
		
		
		
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		<title>Agentic ERP Won’t Scale Until CIOs Control The Proof, The Price, And The Portability</title>
		<link>https://www.forrester.com/blogs/agentic-erp-wont-scale-until-cios-control-the-proof-the-price-and-the-portability/</link>
		
		<dc:creator><![CDATA[Faram Medhora]]></dc:creator>
		<pubDate>Wed, 05 Aug 2026 19:25:55 +0000</pubDate>
				<category><![CDATA[AI Insights]]></category>
		<category><![CDATA[CIO insights]]></category>
		<category><![CDATA[Generative AI]]></category>
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					<description><![CDATA[Enterprise resource planning (ERP) vendors are rapidly packaging autonomous operations as the next “platform” mandate, but the real constraint on the rollout of autonomous operations will be enterprise control — whether technology leaders can verify agent actions, govern consumption, and preserve business meaning across a fragmented estate. And fragmentation is the ERP operating reality: According [&#8230;]]]></description>
		
		
		
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		<title>Preference Matters More Than In-Market Intent Alone In Modern B2B Buying</title>
		<link>https://www.forrester.com/blogs/preference-matters-more-than-in-market-intent-alone-in-modern-b2b-buying/</link>
		
		<dc:creator><![CDATA[Ian Bruce]]></dc:creator>
		<pubDate>Wed, 05 Aug 2026 16:22:22 +0000</pubDate>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Brand and Communications]]></category>
		<category><![CDATA[Chief Marketing Officer]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=302011</guid>

					<description><![CDATA[The traditional performance marketing model assumes that marketers can influence buyers once they enter the market, but today’s B2B buyers often begin their search with strong preferences already in place. Intent signals frequently reveal existing demand rather than create it, making many late-stage marketing efforts a pursuit of opportunities that are already leaning toward a competitor.]]></description>
		
		
		
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		<title>Visa To Acquire Behavioral Biometrics Specialist BioCatch For $2.4 Billion</title>
		<link>https://www.forrester.com/blogs/visa-to-acquire-behavioral-biometrics-specialist-biocatch-for-2-4-billion/</link>
		
		<dc:creator><![CDATA[Andras Cser]]></dc:creator>
		<pubDate>Wed, 05 Aug 2026 16:03:44 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[IAM - Identity And Access Management]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=302169</guid>

					<description><![CDATA[Visa announced its intent to acquire behavioral biometrics vendor BioCatch for $2.4 billion. BioCatch uses JavaScript on websites and its own SDKs built into mobile applications to continuously analyze signals (e.g., typing cadence, touchscreen gestures, mouse movements, hesitation, device handling) to detect identity theft at registration, account takeover, mule accounts, and scams before a payment [&#8230;]]]></description>
		
		
		
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