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		<title>Answer Engines’ Next Act: From Visibility To Growth</title>
		<link>https://www.forrester.com/blogs/answer-engines-next-act-from-visibility-to-growth/</link>
		
		<dc:creator><![CDATA[Nikhil Lai]]></dc:creator>
		<pubDate>Fri, 17 Jul 2026 16:01:26 +0000</pubDate>
				<category><![CDATA[B2C Marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Media Insights]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=301082</guid>

					<description><![CDATA[Treating answer engine optimization (AEO) best practices like checklist activities ignores answer engines’ impacts on brand strategy and interdisciplinary workflows. Effective, differentiated AEO requires marketers to understand answer engines’ role in the funnel and the new ways they orchestrate influence. Answer Engines Are More Like Billboards Than Search Engines Answer engines act like brand media [&#8230;]]]></description>
		
		
		
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		<title>What You Need To Know From Forrester’s Global Sovereignty Forecast, 2025 To 2030</title>
		<link>https://www.forrester.com/blogs/what-you-need-to-know-from-forresters-global-sovereignty-forecast-2025-to-2030/</link>
		
		<dc:creator><![CDATA[Dario Maisto]]></dc:creator>
		<pubDate>Fri, 17 Jul 2026 15:59:46 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=300981</guid>

					<description><![CDATA[In some countries, the debate around technological sovereignty has been framed as a race toward independence. Governments have invested billions in sovereign cloud initiatives, national AI programs, semiconductor manufacturing, and critical infrastructure under the implicit assumption that sovereignty means self-sufficiency. But that assumption is detached from reality.]]></description>
		
		
		
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		<title>How AI Impacts The Customer Service Job Market</title>
		<link>https://www.forrester.com/blogs/how-ai-impacts-the-customer-service-job-market/</link>
		
		<dc:creator><![CDATA[Kate Leggett]]></dc:creator>
		<pubDate>Thu, 16 Jul 2026 17:23:07 +0000</pubDate>
				<category><![CDATA[Core Tech Strategy]]></category>
		<category><![CDATA[customer centricity]]></category>
		<category><![CDATA[Customer Engagement]]></category>
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		<category><![CDATA[customer relationship management (CRM)]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=300863</guid>

					<description><![CDATA[We know that companies right now are heavily investing in customer service technologies with embedded AI capabilities. Companies are using these technologies to agentify the way that they deliver, manage, and optimize customer service. This is because these technologies are really good at making operations more efficient and empowering customer service reps to deliver great [&#8230;]]]></description>
		
		
		
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		<title>Meet Rick Geneva: Principal Analyst For Cloud-Native Development</title>
		<link>https://www.forrester.com/blogs/meet-rick-geneva-principal-analyst-for-cloud-native-development/</link>
		
		<dc:creator><![CDATA[Rick Geneva]]></dc:creator>
		<pubDate>Thu, 16 Jul 2026 15:55:18 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=300993</guid>

					<description><![CDATA[After three decades in IT, I’m now watching the fifth major innovation cycle of my career: I’ve seen PC networking, internet/dotcom, enterprise integration and automation, cloud and mobile, and now AI. As this next era takes shape, becoming an analyst with Forrester felt like the logical next step. I’m moving from building products to helping [&#8230;]]]></description>
		
		
		
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		<title>Microsoft Makes Passkeys Default: What Identity And Security Leaders Need To Do</title>
		<link>https://www.forrester.com/blogs/microsoft-makes-passkeys-default-what-identity-and-security-leaders-need-to-do/</link>
		
		<dc:creator><![CDATA[Geoff Cairns]]></dc:creator>
		<pubDate>Thu, 16 Jul 2026 15:41:10 +0000</pubDate>
				<category><![CDATA[Cybersecurity Trends]]></category>
		<category><![CDATA[IAM - Identity And Access Management]]></category>
		<category><![CDATA[Multifactor Authentication]]></category>
		<category><![CDATA[Security management]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=300966</guid>

					<description><![CDATA[Microsoft’s decision to make passkeys the default authentication method in Entra ID signals a broader industry shift: phishing-resistant authentication is no longer optional. Identity and security leaders should use this moment to accelerate passkey adoption, reduce reliance on vulnerable MFA methods, and align authentication strategies with Zero Trust principles.]]></description>
		
		
		
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		<title>Europe Builds The Blueprint For Social Platform Accountability</title>
		<link>https://www.forrester.com/blogs/europe-builds-the-blueprint-for-social-platform-accountability/</link>
		
		<dc:creator><![CDATA[Jess Lloyd]]></dc:creator>
		<pubDate>Thu, 16 Jul 2026 14:38:49 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[B2C Marketing]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[customer experience]]></category>
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					<description><![CDATA[Europe is moving platform accountability upstream, placing new scrutiny on the algorithms and design choices that shape social media experiences. For marketers, the bigger story isn't regulation itself — it's what growing consumer distrust means for the future of audience insights and targeting.]]></description>
		
		
		
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		<title>AI Is Reshaping B2B Brand And Communications Investments</title>
		<link>https://www.forrester.com/blogs/ai-is-reshaping-b2b-brand-and-communications-investments/</link>
		
		<dc:creator><![CDATA[Karen Tran]]></dc:creator>
		<pubDate>Wed, 15 Jul 2026 21:31:08 +0000</pubDate>
				<category><![CDATA[AI Insights]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Brand and Communications]]></category>
		<category><![CDATA[Marketing Operations]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=300861</guid>

					<description><![CDATA[AI is changing how B2B brand and communications teams invest, operate, and prioritize work. As companies look for practical ways to apply AI across marketing, leaders are reevaluating program investments, talent needs, and the capabilities required to drive growth. Forrester’s 2026 Brand And Communications Survey reveals a more deliberate approach to these decisions, particularly in areas tied to digital engagement, brand visibility, and influence.]]></description>
		
		
		
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		<title>As AI Use Expands, B2B Marketers Become More Selective About Agency Spend</title>
		<link>https://www.forrester.com/blogs/as-ai-use-expands-b2b-marketers-become-more-selective-about-agency-spend/</link>
		
		<dc:creator><![CDATA[Karen Tran]]></dc:creator>
		<pubDate>Wed, 15 Jul 2026 21:29:53 +0000</pubDate>
				<category><![CDATA[Advertising Agencies]]></category>
		<category><![CDATA[AI Insights]]></category>
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					<description><![CDATA[B2B marketers have long relied on agencies for scale, specialized expertise, and execution support across brand and communications. In fact, 93% of respondents to Forrester’s 2026 B2B Brand And Communications Survey use agencies in some capacity. What is changing is the relationship itself, as AI-driven efficiencies enable teams to bring more work in-house.]]></description>
		
		
		
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		<title>The Technology Industry Is Stumbling Down The Path To Becoming A Proper Supply Chain</title>
		<link>https://www.forrester.com/blogs/the-technology-industry-is-stumbling-down-the-path-to-becoming-a-proper-supply-chain/</link>
		
		<dc:creator><![CDATA[Ted Schadler]]></dc:creator>
		<pubDate>Wed, 15 Jul 2026 20:17:54 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=300964</guid>

					<description><![CDATA[The technology industry has always been immature compared with the manufacturing, automotive, telecommunications, and oil and gas industries. In those industries, tier-one suppliers are deeply embedded in the operations of the end producer, tier-two suppliers are embedded in the operations of the tier-one suppliers, and so on. Boeing planes would fall out of the sky [&#8230;]]]></description>
		
		
		
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		<title>Agentic AI Runs On Integration, Not Data Lakes</title>
		<link>https://www.forrester.com/blogs/agentic-ai-runs-on-integration-not-data-lakes/</link>
		
		<dc:creator><![CDATA[David Mooter]]></dc:creator>
		<pubDate>Wed, 15 Jul 2026 15:05:29 +0000</pubDate>
				<category><![CDATA[APIs & API management]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=300927</guid>

					<description><![CDATA[Agentic AI is moving fast. Enterprises are shifting from experimentation to real deployments — using AI agents to act, not just answer. This should put integration at the forefront. After all, an AI agent without integration is merely an answer engine, it cannot take action. Yet many organizations are repeating a familiar mistake: building AI [&#8230;]]]></description>
		
		
		
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