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		<title>Journey Mapping Essentials: Five Lessons Every CX Leader Should Learn</title>
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		<dc:creator><![CDATA[Martin Gill]]></dc:creator>
		<pubDate>Tue, 27 Oct 2026 11:49:09 +0000</pubDate>
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					<description><![CDATA[Journey mapping is one of the most popular yet one of the most misunderstood and misused tools in CX. Creating maps is the easy part. Creating change is where most organizations struggle. Over the past five weeks, the CX Cast revisited five episodes that explore journey mapping from different angles, from running effective mapping exercises [&#8230;]]]></description>
		
		
		
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		<title>Predictions 2027: Prepare For New Infrastructure Demands</title>
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		<dc:creator><![CDATA[Michele Pelino]]></dc:creator>
		<pubDate>Tue, 27 Oct 2026 07:16:19 +0000</pubDate>
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					<description><![CDATA[It’s prediction season again and 2027 will bring a reality check to infrastructure strategies. AI is moving into mission-critical production, geopolitical uncertainty is testing global operations, and organizations are pushing more applications and intelligence to the edge. For infrastructure and operations (I&#38;O) leaders, that means rethinking how they source AI infrastructure, build resilience, and invest [&#8230;]]]></description>
		
		
		
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		<title>Predictions 2027: Manufacturers Remember The Basics While Looking To The Future</title>
		<link>https://www.forrester.com/blogs/predictions-2027-manufacturers-remember-the-basics-while-looking-to-the-future/</link>
		
		<dc:creator><![CDATA[Paul Miller]]></dc:creator>
		<pubDate>Mon, 26 Oct 2026 16:58:58 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[Automation]]></category>
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					<description><![CDATA[Forrester analyst Paul Miller introduces our predictions for smart manufacturing and mobility in 2027.]]></description>
		
		
		
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		<title>Europe’s Sovereign Tech Ambitions Face Their Hardest Test: Scaling Beyond Malmö (From The Matrix Conference 2026)</title>
		<link>https://www.forrester.com/blogs/europes-sovereign-tech-ambitions-face-their-hardest-test-scaling-beyond-malmo-from-the-matrix-conference-2026/</link>
		
		<dc:creator><![CDATA[Dario Maisto]]></dc:creator>
		<pubDate>Mon, 26 Oct 2026 09:15:00 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=306729</guid>

					<description><![CDATA[Sovereign Communications Need More Than Sovereign Technology At the Matrix Conference, European government and defense deployments showed why digital sovereignty increasingly depends on federation, open standards, sustainable ecosystems, and, above all, adoption. Digital sovereignty discussions often start with a familiar question: Where’s my data hosted? But the Matrix Conference in Malmö highlighted a much broader [&#8230;]]]></description>
		
		
		
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		<title>HRM Grows Up: Introducing Forrester’s 2026 Human Risk Management Solutions Landscape</title>
		<link>https://www.forrester.com/blogs/hrm-grows-up-introducing-forresters-2026-human-risk-management-solutions-landscape/</link>
		
		<dc:creator><![CDATA[Jinan Budge]]></dc:creator>
		<pubDate>Mon, 26 Oct 2026 08:45:14 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
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		<category><![CDATA[Security Culture]]></category>
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					<description><![CDATA[Forrester announced the shift of the legacy security awareness and training (SA&#38;T) market in 2024 to human risk management (HRM), introducing a profound change of mindset, strategy, process, and technology for managing human-related breaches. These risks posed by and to humans continue to be expansive and include established and emerging attacks, such as deepfakes, misuse [&#8230;]]]></description>
		
		
		
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		<title>Zero Trust On A Beer Budget, Redux: Minimum Viable Zero Trust</title>
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		<dc:creator><![CDATA[James Plouffe]]></dc:creator>
		<pubDate>Fri, 23 Oct 2026 21:23:50 +0000</pubDate>
				<category><![CDATA[CISO Trends]]></category>
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					<description><![CDATA[If you’ve studied the reference architectures, read the BeyondCorp whitepapers, poured over strategies and fan charts, or tried to plot your position in any of the (many) Zero Trust maturity models and found yourself inspired by the concepts but puzzled by the process, you’re not alone. If the sheer number of Zero Trust something-or-others available [&#8230;]]]></description>
		
		
		
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		<title>The Salesforce Full-Court Press On Revenue Orchestration Platforms</title>
		<link>https://www.forrester.com/blogs/the-salesforce-full-court-press-on-revenue-orchestration-platforms/</link>
		
		<dc:creator><![CDATA[Anthony McPartlin]]></dc:creator>
		<pubDate>Fri, 23 Oct 2026 16:03:20 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
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					<description><![CDATA[The revenue orchestration platform (ROP) market is entering a new phase as Salesforce increases competitive pressure on established ROP providers. For years, providers such as Gong, Salesloft, Outreach, Aviso, Revenue.io, and others benefited from a simple reality: Salesforce was the system of record, but it was rarely the preferred place to work. Specialist providers created [&#8230;]]]></description>
		
		
		
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		<title>Qualys ROCon 2026 Recap: Qualys Doubles Down On AI Agents In Cloud Security And Risk Operations</title>
		<link>https://www.forrester.com/blogs/qualys-rocon-2026-recap-qualys-doubles-down-on-ai-agents-in-cloud-security-and-risk-operations/</link>
		
		<dc:creator><![CDATA[Andras Cser]]></dc:creator>
		<pubDate>Fri, 23 Oct 2026 13:56:42 +0000</pubDate>
				<category><![CDATA[Cloud Security]]></category>
		<category><![CDATA[Cybersecurity Trends]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=306866</guid>

					<description><![CDATA[Qualys’ ROCon 2026 conference highlighted the vendor’s commitment to providing solutions for the three key aspects of cloud security. Risk operations instead of security operations. Qualys has always emphasized tackling business risk (uptime, availability, business criticality of infrastructure, and a minimized threat surface) instead of trying to fix every discovered vulnerability. At ROCon 2026, the [&#8230;]]]></description>
		
		
		
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		<title>Predictions 2027: In Retail, Value Wins</title>
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		<dc:creator><![CDATA[Sucharita Kodali]]></dc:creator>
		<pubDate>Fri, 23 Oct 2026 08:00:35 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[Agentic AI]]></category>
		<category><![CDATA[predictions]]></category>
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					<description><![CDATA[With meaningful retail growth harder to come by in 2027, winning market share will require more than aggressive pricing or ambitious AI investments. Discover three predictions for how economic pressure, changing shopping behavior, and agentic AI will reshape retail in the year ahead.]]></description>
		
		
		
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		<title>Predictions 2027: Digital Commerce Enters Its Post-Click Era</title>
		<link>https://www.forrester.com/blogs/predictions-2027-digital-commerce-enters-its-post-click-era/</link>
		
		<dc:creator><![CDATA[Emily Pfeiffer]]></dc:creator>
		<pubDate>Fri, 23 Oct 2026 08:00:23 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[digital business]]></category>
		<category><![CDATA[predictions]]></category>
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					<description><![CDATA[Forrester predicts a new era of digital commerce as AI agents take on more of the buying journey. Digital leaders will need to adapt as discovery, evaluation, and purchasing increasingly happen beyond their direct control.]]></description>
		
		
		
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