<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd"
xmlns:podcast="https://podcastindex.org/namespace/1.0"
xmlns:rawvoice="https://blubrry.com/developer/rawvoice-rss/"
>

<channel>
	<title>Featured Blogs - Forrester</title>
	<atom:link href="https://www.forrester.com/blogs/feed/" rel="self" type="application/rss+xml" />
	<link>https://www.forrester.com/blogs/</link>
	<description></description>
	<lastBuildDate>Tue, 15 Sep 2026 21:31:57 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=7.0.4</generator>

<image>
	<url>https://go.forrester.com/wp-content/uploads/2021/10/cropped-icon_512.c2nfSw_xZ0-150x150.png</url>
	<title>Featured Blogs - Forrester</title>
	<link>https://www.forrester.com/blogs/</link>
	<width>32</width>
	<height>32</height>
</image> 
	<atom:link rel="hub" href="https://pubsubhubbub.appspot.com/" />
	<itunes:author>Forrester</itunes:author>
	<itunes:explicit>false</itunes:explicit>
	<itunes:image href="https://go.forrester.com/wp-content/uploads/2022/01/WIM-Id-@3000px-2.jpg" />
	<itunes:owner>
		<itunes:name>Forrester</itunes:name>
		<itunes:email>podcast@forrester.com</itunes:email>
	</itunes:owner>
	<podcast:medium>podcast</podcast:medium>
	<image>
		<title>Featured Blogs - Forrester</title>
		<url>https://go.forrester.com/wp-content/uploads/2022/01/WIM-Id-@3000px-2.jpg</url>
		<link>https://www.forrester.com/blogs/</link>
	</image>
	<itunes:category text="News">
		<itunes:category text="Business News" />
	</itunes:category>
	<podcast:podping usesPodping="true" />
	<item>
		<title>Frontier AI Labs Are Out Of Pace With The Realities Of Enterprise AI</title>
		<link>https://www.forrester.com/blogs/frontier-ai-labs-are-out-of-pace-with-the-realities-of-enterprise-ai/</link>
		
		<dc:creator><![CDATA[Kevin Ogunsua]]></dc:creator>
		<pubDate>Tue, 15 Sep 2026 19:51:52 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=304343</guid>

					<description><![CDATA[Anthropic CEO Dario Amodei’s essay this past weekend, “We Must Pace the Frontier,” argues that the AI industry should slow the pace of frontier model advancement until safety, oversight, and alignment mechanisms can catch up. His proposal includes embedded third-party evaluators inside AI labs, industrywide safety coordination, and possibly government-backed limits on AI capability development. [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>Your Office Space Is Talking: Are You Listening?</title>
		<link>https://www.forrester.com/blogs/your-office-space-is-talking-are-you-listening/</link>
		
		<dc:creator><![CDATA[Michele Pelino]]></dc:creator>
		<pubDate>Tue, 15 Sep 2026 16:05:05 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[Data Analysis]]></category>
		<category><![CDATA[Emerging Technology]]></category>
		<category><![CDATA[endpoint management]]></category>
		<category><![CDATA[Endpoint Security]]></category>
		<category><![CDATA[Future of Work]]></category>
		<category><![CDATA[infrastructure & operations]]></category>
		<category><![CDATA[internet of things (IoT)]]></category>
		<category><![CDATA[IoT security]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[operationalizing innovation]]></category>
		<category><![CDATA[Technology]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=304248</guid>

					<description><![CDATA[For years, smart building conversations have centered on connected sensors, automated systems, and operational efficiency. But the conversation is shifting. As organizations juggle hybrid work, sustainability mandates, and cost pressure, they’re taking a harder look at a deceptively simple question: How should we use our physical space? That question sits at the center of our [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>The Triple AI Outage Is A Wake-Up Call For Enterprises</title>
		<link>https://www.forrester.com/blogs/the-triple-ai-outage-is-a-wake-up-call-for-enterprises/</link>
		
		<dc:creator><![CDATA[Charlie Dai]]></dc:creator>
		<pubDate>Tue, 15 Sep 2026 16:03:09 +0000</pubDate>
				<category><![CDATA[AI Insights]]></category>
		<category><![CDATA[AI model]]></category>
		<category><![CDATA[AI Services]]></category>
		<category><![CDATA[Information Technology]]></category>
		<category><![CDATA[infrastructure & operations]]></category>
		<category><![CDATA[open source AI]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=304222</guid>

					<description><![CDATA[The simultaneous disruption of multiple leading AI services exposed the hidden dependencies that can turn provider outages into businesswide interruptions. Learn why AI resilience, governance, and contingency planning must become essential as enterprises embed AI deeper into critical operations.]]></description>
		
		
		
			</item>
		<item>
		<title>Takeaways From The Forrester Wave™: Customer Feedback Management And Analytics Solutions, Q3 2026</title>
		<link>https://www.forrester.com/blogs/takeaways-from-the-forrester-wave-customer-feedback-management-and-analytics-solutions-q3-2026/</link>
		
		<dc:creator><![CDATA[Colleen Fazio]]></dc:creator>
		<pubDate>Tue, 15 Sep 2026 13:32:30 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[Customer Experience Measurement]]></category>
		<category><![CDATA[Evaluative Research]]></category>
		<category><![CDATA[Forrester Wave]]></category>
		<category><![CDATA[natural language processing (NLP)]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=304138</guid>

					<description><![CDATA[The Forrester Wave™: Customer Feedback Management And Analytics Solutions, Q3 2026 finds a market in transition. Just as the “Amazon effect” raised expectations for customer experiences, the “ChatGPT effect” is raising expectations for the software that helps organizations understand them. This is a deliberately selective Forrester Wave: With only a small set of vendors included, [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>Make Vulnerability A CX Priority</title>
		<link>https://www.forrester.com/blogs/make-vulnerability-a-customer-experience-priority/</link>
		
		<dc:creator><![CDATA[Aurelie L'Hostis]]></dc:creator>
		<pubDate>Tue, 15 Sep 2026 09:03:15 +0000</pubDate>
				<category><![CDATA[Accessible Design]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[digital design]]></category>
		<category><![CDATA[experience design (XD)]]></category>
		<category><![CDATA[financial services]]></category>
		<category><![CDATA[omnichannel customer experience]]></category>
		<category><![CDATA[Responsible AI]]></category>
		<category><![CDATA[values-based customer experience]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=304186</guid>

					<description><![CDATA[Customers experiencing vulnerability or additional needs exist across every customer population, yet many organizations still only provide support after customers have encountered significant difficulties or harm. Leading organizations recognize that vulnerability is often dynamic, contextual, and difficult for customers to disclose and are shifting from reactive support to proactive protection. Leading firms improve customer outcomes while strengthening trust, reducing risk, and lowering the cost of remediation. A new report outlines how organizations can build integrated capabilities across people, processes, and technology to better identify, support, and protect vulnerable customers.]]></description>
		
		
		
			</item>
		<item>
		<title>Most AI Products Fail Before They’re Built</title>
		<link>https://www.forrester.com/blogs/most-ai-products-fail-before-theyre-built/</link>
		
		<dc:creator><![CDATA[Zhi Ying Barry]]></dc:creator>
		<pubDate>Tue, 15 Sep 2026 09:02:34 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[AI Insights]]></category>
		<category><![CDATA[Chatbots]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[digital business]]></category>
		<category><![CDATA[digital product management]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[operationalizing innovation]]></category>
		<category><![CDATA[virtual agents]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=304127</guid>

					<description><![CDATA[While most organizations are deploying predictive, generative, and agentic AI, few can directly connect those investments to revenue, customer outcomes, or profitability. As AI becomes cheaper and easier to build, the quality of the problem being solved becomes the primary determinant of value. Teams that measure success by releases, features, or utilization risk falling into [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>Seventy-Five Days After Launch, Open USD’s Payment Strategy Takes Shape</title>
		<link>https://www.forrester.com/blogs/seventy-five-days-after-launch-open-usds-payment-strategy-takes-shape/</link>
		
		<dc:creator><![CDATA[Meng Liu]]></dc:creator>
		<pubDate>Tue, 15 Sep 2026 07:19:45 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[Blockchain]]></category>
		<category><![CDATA[fintech]]></category>
		<category><![CDATA[Payments]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=303354</guid>

					<description><![CDATA[When Open Standard announced Open USD on June 30, 2026, the initiative quickly attracted attention in the payments and fintech industries. At launch, I argued in my blog post that Open USD was an important development but not yet a proven payment network. A strong roster of supporters can create momentum, but this does not [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>Back To The (Contextual) Future: It’s Still A Core Component In Consumer Personalization</title>
		<link>https://www.forrester.com/blogs/back-to-the-contextual-future-its-still-a-core-component-in-consumer-personalization/</link>
		
		<dc:creator><![CDATA[Jessica Liu]]></dc:creator>
		<pubDate>Mon, 14 Sep 2026 19:27:05 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[B2C Marketing]]></category>
		<category><![CDATA[digital business]]></category>
		<category><![CDATA[personalization]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=304223</guid>

					<description><![CDATA[First, for some context: AI is creating a resurgence for “context” in the industry lexicon. Large language models rely on context to understand intent, resolve ambiguity, and generate accurate responses. As consumers and organizations adopt new AI technology, context plays a key role in creating relevant customer-brand interactions. Organizations don’t need to know the most about [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>If Everyone Has AI, Where Will Advantage Come From?</title>
		<link>https://www.forrester.com/blogs/if-everyone-has-ai-where-will-advantage-come-from/</link>
		
		<dc:creator><![CDATA[Sharyn Leaver]]></dc:creator>
		<pubDate>Mon, 14 Sep 2026 18:15:50 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[AI Insights]]></category>
		<category><![CDATA[B2B Research]]></category>
		<category><![CDATA[B2C Marketing]]></category>
		<category><![CDATA[Chief Marketing Officer]]></category>
		<category><![CDATA[CIO insights]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer obsession]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=303916</guid>

					<description><![CDATA[The organizations that thrive won’t be those with the most AI. They’ll be the ones that best combine AI-generated insight with human experience and judgment to create customer value.]]></description>
		
		
		
			</item>
		<item>
		<title>CISOs: Stop Arguing That AI Doesn’t Work — Start Arguing About What It Costs</title>
		<link>https://www.forrester.com/blogs/cisos-stop-arguing-that-ai-doesnt-work-start-arguing-about-what-it-costs/</link>
		
		<dc:creator><![CDATA[Jess Burn]]></dc:creator>
		<pubDate>Mon, 14 Sep 2026 05:54:44 +0000</pubDate>
				<category><![CDATA[Agentic AI]]></category>
		<category><![CDATA[AI Insights]]></category>
		<category><![CDATA[CISO Trends]]></category>
		<category><![CDATA[Cybersecurity Trends]]></category>
		<category><![CDATA[SR 2026]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=304113</guid>

					<description><![CDATA[Last year, we took the stage at Forrester’s Security &#38; Risk Forum to challenge the stories leadership teams were beginning to tell themselves about AI. That keynote became our new report, Resetting Security’s AI Narrative With Boards And Executives. We wrote it because CISO clients keep coming to us with the same concern: The AI [&#8230;]]]></description>
		
		
		
			</item>
	</channel>
</rss>

<!-- plugin=object-cache-pro client=phpredis metric#hits=1322 metric#misses=6 metric#hit-ratio=99.6 metric#bytes=1619345 metric#prefetches=144 metric#store-reads=22 metric#store-writes=2 metric#store-hits=154 metric#store-misses=0 metric#sql-queries=10 metric#ms-total=200.35 metric#ms-cache=11.31 metric#ms-cache-avg=0.4919 metric#ms-cache-ratio=5.7 -->
