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		<title>How Leading Organizations Are Rethinking B2B Event Strategy</title>
		<link>https://www.forrester.com/blogs/how-leading-organizations-are-rethinking-b2b-event-strategy/</link>
		
		<dc:creator><![CDATA[Conrad Mills]]></dc:creator>
		<pubDate>Fri, 11 Sep 2026 09:59:41 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[B2B Marketing]]></category>
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					<description><![CDATA[B2B event teams are operating under increasing pressure. Budgets remain constrained, audience expectations continue to rise, and CMOs want clearer evidence that events contribute to business impact — yet not all event programs respond in the same way. Our analysis of Forrester&#8217;s 2026 State Of B2B Events Survey reveals that the highest-performing organizations set themselves [&#8230;]]]></description>
		
		
		
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		<title>AGI Has Arrived, But It’s Just Barely Competent</title>
		<link>https://www.forrester.com/blogs/agi-has-arrived-but-its-just-barely-competent/</link>
		
		<dc:creator><![CDATA[Brian Hopkins]]></dc:creator>
		<pubDate>Thu, 10 Sep 2026 21:10:03 +0000</pubDate>
				<category><![CDATA[Agentic AI]]></category>
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					<description><![CDATA[On September 6, Jensen Huang declared that AGI has arrived. Hours later, Gary Marcus answered that there was no evidence and no definition behind the claim. Both men are arguing without criteria. We published ours in August 2025, and by that yardstick, the frontier just crossed into competent AGI, the first of four stages.]]></description>
		
		
		
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		<title>Why B2B Marketers Need To Stop Confusing Engagement With Accountability</title>
		<link>https://www.forrester.com/blogs/why-b2b-marketers-need-to-stop-confusing-engagement-with-accountability/</link>
		
		<dc:creator><![CDATA[Forrester]]></dc:creator>
		<pubDate>Thu, 10 Sep 2026 19:38:54 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[B2B NA]]></category>
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					<description><![CDATA[At B2B Summit North America, VP and Principal Analyst Ross Graber argued that AI search should motivate marketing leaders to rethink how accountability is measured and align it more closely with business outcomes.]]></description>
		
		
		
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		<title>The World That Spawned RevOps Is Unrecognizable</title>
		<link>https://www.forrester.com/blogs/the-world-that-spawned-revops-is-unrecognizable/</link>
		
		<dc:creator><![CDATA[Ross Graber]]></dc:creator>
		<pubDate>Thu, 10 Sep 2026 18:30:31 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[B2B Marketing]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=303953</guid>

					<description><![CDATA[Over the past decade, B2B go-to-market (GTM) organizations have grown increasingly complex and fragmented. Revenue operations (RevOps) functions emerged to drive consistency, efficiency, and alignment across the GTM processes and systems that connect sales, marketing, and product functions. While never seamless, RevOps managed the mission. It standardized processes, improved data quality, drove common metrics, and brought much-needed discipline [&#8230;]]]></description>
		
		
		
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		<title>Companies Get The Marketing They Expect</title>
		<link>https://www.forrester.com/blogs/companies-get-the-marketing-they-expect/</link>
		
		<dc:creator><![CDATA[Craig Moore]]></dc:creator>
		<pubDate>Thu, 10 Sep 2026 17:39:54 +0000</pubDate>
				<category><![CDATA[B2B Marketing]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=303949</guid>

					<description><![CDATA[Marketing’s role is shaped less by strategy documents than by the expectations executives place on the function. New research reveals a significant gap between how companies currently view marketing and how marketing leaders believe the function should contribute to growth, strategy, and business performance.]]></description>
		
		
		
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		<title>E-Commerce: How Five CPG Brands Are Winning</title>
		<link>https://www.forrester.com/blogs/e-commerce-how-five-cpg-brands-are-winning/</link>
		
		<dc:creator><![CDATA[Sucharita Kodali]]></dc:creator>
		<pubDate>Thu, 10 Sep 2026 15:25:20 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=303725</guid>

					<description><![CDATA[Forrester examined 24 CPG brands across the digital attributes that matter most for go-to-market success. For the e-commerce dimension, we reviewed direct-to-consumer buyability and Amazon storefront presence.]]></description>
		
		
		
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		<title>OT Security’s Next Chapter Starts When Asset Discovery Stops Being The Goal</title>
		<link>https://www.forrester.com/blogs/ot-securitys-next-chapter-starts-when-asset-discovery-stops-being-the-goal/</link>
		
		<dc:creator><![CDATA[Paddy Harrington]]></dc:creator>
		<pubDate>Thu, 10 Sep 2026 15:20:28 +0000</pubDate>
				<category><![CDATA[CISO Trends]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=303918</guid>

					<description><![CDATA[OT security has moved beyond simply identifying connected devices. Learn why leading organizations are shifting their focus toward reducing operational risk, strengthening resilience, and enabling safer IT and OT security collaboration.]]></description>
		
		
		
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		<title>Social Media: How Five CPG Brands Are Winning</title>
		<link>https://www.forrester.com/blogs/social-media-how-five-cpg-brands-are-winning/</link>
		
		<dc:creator><![CDATA[Sucharita Kodali]]></dc:creator>
		<pubDate>Wed, 09 Sep 2026 18:14:30 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=303734</guid>

					<description><![CDATA[We analyzed 24 CPG brands across the digital attributes that matter most. Social media is a critical part of the consumer discovery journey, particularly as younger consumers use social platforms not only for inspiration and research but also to buy products.]]></description>
		
		
		
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		<title>Trustworthy AI Won’t Scale Without A New Quality Playbook: Forrester Offers One</title>
		<link>https://www.forrester.com/blogs/trustworthy-ai-wont-scale-without-a-new-quality-playbook-forrester-offers-one/</link>
		
		<dc:creator><![CDATA[Diego Lo Giudice]]></dc:creator>
		<pubDate>Wed, 09 Sep 2026 14:46:22 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[Agentic AI]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=303502</guid>

					<description><![CDATA[AI Trust Starts Before Production AI-infused applications are moving into production faster than most enterprises can prove that they are safe, reliable, explainable, or even useful. This gap is now one of the biggest barriers to scaling AI. Our report, Trustworthy AI Starts With Testing And Evals, Not Deployment, makes a simple but urgent call [&#8230;]]]></description>
		
		
		
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		<title>Banks Are Building Private Models, But The Model Is Not The Moat</title>
		<link>https://www.forrester.com/blogs/banks-are-building-private-foundation-models-but-the-model-is-not-the-moat/</link>
		
		<dc:creator><![CDATA[Aurelie L'Hostis]]></dc:creator>
		<pubDate>Wed, 09 Sep 2026 10:06:30 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[AI model]]></category>
		<category><![CDATA[Banking]]></category>
		<category><![CDATA[financial services]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=303783</guid>

					<description><![CDATA[Discover why financial institutions are using transaction foundation models and proprietary data to build a lasting AI advantage.]]></description>
		
		
		
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