http://www.four-is.com Wed, 10 Jun 2015 08:25:43 +0000 Wed, 10 Jun 2015 08:25:43 +0000 60 en All rights reserved feeds@soundcloud.com (SoundCloud Feeds) Four-i's is the small digital agency of Iain Griffin. Based in Northampton, England I make audio on digital content and culture. Enjoy. Four-i's is the small digital agency of Iain Grif… Four-i's feeds@soundcloud.com Four-i's no http://i1.sndcdn.com/avatars-000087274761-zy6w27-original.jpg http://www.four-is.com tag:soundcloud,2010:tracks/162709731 Mon, 11 Aug 2014 19:48:30 +0000 https://soundcloud.com/fouris/content-matters-ep33 00:30:47 Four-i's no Where did today's Content Strategists start out and why did they choose content over other web disciplines? Keri Maijala talks about her career so far; from eBay to Financial Engines and many places in-between. Where did today's Content Strategists start out a… Where did today's Content Strategists start out and why did they choose content over other web disciplines? Keri Maijala talks about her career so far; from eBay to Financial Engines and many places in-between. tag:soundcloud,2010:tracks/158927802 Wed, 16 Jul 2014 08:27:30 +0000 https://soundcloud.com/fouris/content-matters-32 00:31:41 Four-i's no As we increasingly move to a paperless world, the range of devices receiving digital content broadens. As does the overarching content strategy to incorporate it all. Seth Waite, senior strategist at Rev Unit, talks about universal content going beyond traditional websites to serve a digi-physical space, giving case studies of his most recent work. As we increasingly move to a paperless world, the… As we increasingly move to a paperless world, the range of devices receiving digital content broadens. As does the overarching content strategy to incorporate it all. Seth Waite, senior strategist at Rev Unit, talks about universal content going beyond traditional websites to serve a digi-physical space, giving case studies of his most recent work. tag:soundcloud,2010:tracks/156679327 Mon, 30 Jun 2014 14:01:54 +0000 https://soundcloud.com/fouris/content-matters-31-semantic-content-with-gert-jan-van-lochem 00:40:21 Four-i's no If structured content adds order, semantic content adds intelligence; connecting individual pieces of information together to inform the bigger picture. Gert-Jan van Lochem and his colleagues at Dayon have used this approach in some very interesting ways. One may just help save the newspaper industry. He explains their potentially ground-breaking work. If structured content adds order, semantic conten… If structured content adds order, semantic content adds intelligence; connecting individual pieces of information together to inform the bigger picture. Gert-Jan van Lochem and his colleagues at Dayon have used this approach in some very interesting ways. One may just help save the newspaper industry. He explains their potentially ground-breaking work. tag:soundcloud,2010:tracks/154890887 Wed, 18 Jun 2014 08:23:04 +0000 https://soundcloud.com/fouris/content-matters-ep-30 00:36:52 Four-i's no When working with experts, how do they convey detailed information yet allow you to adapt concisely for the web? And who gets final sign off? Amanda Costello has honed the art through her work at the University of Minnesota. She discusses her methods and gives advice on working with the specialists. When working with experts, how do they convey det… When working with experts, how do they convey detailed information yet allow you to adapt concisely for the web? And who gets final sign off? Amanda Costello has honed the art through her work at the University of Minnesota. She discusses her methods and gives advice on working with the specialists. tag:soundcloud,2010:tracks/152746398 Wed, 04 Jun 2014 08:16:05 +0000 https://soundcloud.com/fouris/content-matters-ep29-every-page-is-page-one-with-mark-baker 00:38:05 Four-i's no While we know readers browse and consume the web differently to printed books, we haven't yet adapted our publishing methods to adequately compensate for this change. So argues Mark Baker, who has coined the term 'every page is page one'. He explains the concept and how it better adapts content to appeal to online consumers. While we know readers browse and consume the web … While we know readers browse and consume the web differently to printed books, we haven't yet adapted our publishing methods to adequately compensate for this change. So argues Mark Baker, who has coined the term 'every page is page one'. He explains the concept and how it better adapts content to appeal to online consumers. tag:soundcloud,2010:tracks/150257536 Mon, 19 May 2014 14:07:15 +0000 https://soundcloud.com/fouris/contentmatters-ep28 00:34:15 Four-i's no Focusing less on page views and more on engagement is just one piece of advice Suzanne Baran gives today's brands looking to build more meaningful engagement. Using examples and case studies from her 16 year career, she discusses the idea of branded newsrooms and how journalism can be used to develop digital marketing. Focusing less on page views and more on engagemen… Focusing less on page views and more on engagement is just one piece of advice Suzanne Baran gives today's brands looking to build more meaningful engagement. Using examples and case studies from her 16 year career, she discusses the idea of branded newsrooms and how journalism can be used to develop digital marketing. tag:soundcloud,2010:tracks/147863414 Sun, 04 May 2014 15:16:58 +0000 https://soundcloud.com/fouris/content-matters-27-structured-information-with-noz-urbina 00:31:39 Four-i's no As a greater volume of content is published to a wider variety of channels, keeping order and maintaining consistency becomes imperative. As does the way we train authors to publish and readers to consume. Noz Urbina returns to discuss his latest research and explain the fundamentals behind structured information. As a greater volume of content is published to a … As a greater volume of content is published to a wider variety of channels, keeping order and maintaining consistency becomes imperative. As does the way we train authors to publish and readers to consume. Noz Urbina returns to discuss his latest research and explain the fundamentals behind structured information. tag:soundcloud,2010:tracks/146055390 Wed, 23 Apr 2014 08:21:45 +0000 https://soundcloud.com/fouris/cm-ep026 00:41:54 Four-i's no With content created, it's time to publish and have it discovered by an audience - but how? Andy Kinsey, Head of Digital Marketing at Redstar in Manchester, specialises in search optimisation. He gives advice on improving content's discoverability. With content created, it's time to publish and ha… With content created, it's time to publish and have it discovered by an audience - but how? Andy Kinsey, Head of Digital Marketing at Redstar in Manchester, specialises in search optimisation. He gives advice on improving content's discoverability. tag:soundcloud,2010:tracks/143503255 Mon, 07 Apr 2014 11:45:05 +0000 https://soundcloud.com/fouris/content-matters-ep25-digital 00:35:28 Four-i's no Whether it’s a book, film or television show, many of us connect with the power of a good story. So why is it not used more on the web? Kevan Gilbert is a content strategist at Vancouver-based Domain 7. In this episode he tells us how he’s successfully used digital storytelling in recent projects. Whether it’s a book, film or television show, man… Whether it’s a book, film or television show, many of us connect with the power of a good story. So why is it not used more on the web? Kevan Gilbert is a content strategist at Vancouver-based Domain 7. In this episode he tells us how he’s successfully used digital storytelling in recent projects. tag:soundcloud,2010:tracks/141184836 Mon, 24 Mar 2014 16:06:51 +0000 https://soundcloud.com/fouris/24-content-matters-the-digital 00:47:37 Four-i's no With more than 15 years experience in writing, messaging and marketing, Ahava Leibtag has recently compiled her knowledge into her first book, The Digital Crown. She discusses the writing process, who the book is written for and what she hopes the reader will take away. With more than 15 years experience in writing, me… With more than 15 years experience in writing, messaging and marketing, Ahava Leibtag has recently compiled her knowledge into her first book, The Digital Crown. She discusses the writing process, who the book is written for and what she hopes the reader will take away. tag:soundcloud,2010:tracks/138909353 Mon, 10 Mar 2014 19:35:15 +0000 https://soundcloud.com/fouris/content-matters-23-university 00:30:30 Four-i's no With universities working harder than ever to attract new students, an easy-to-use and engaging website is now paramount. During 2012, Kate Towsey - a freelance content strategist - was part of a multidisciplinary team who reworked the University Of Surrey's website to great effect. She talks about her experiences in this episode of Content Matters. With universities working harder than ever to att… With universities working harder than ever to attract new students, an easy-to-use and engaging website is now paramount. During 2012, Kate Towsey - a freelance content strategist - was part of a multidisciplinary team who reworked the University Of Surrey's website to great effect. She talks about her experiences in this episode of Content Matters. tag:soundcloud,2010:tracks/134072563 Mon, 10 Feb 2014 18:09:05 +0000 https://soundcloud.com/fouris/content-matters-21-colleen 00:36:21 Four-i's no Following on from the success of her first book, Colleen Jones has released 'Does Your Content Work: Why Evaluate Your Content—and What You Need to Start'. In this episode she speaks about the writing process, who the book's aimed at and how it builds on the themes and principles discussed in Clout. Following on from the success of her first book, … Following on from the success of her first book, Colleen Jones has released 'Does Your Content Work: Why Evaluate Your Content—and What You Need to Start'. In this episode she speaks about the writing process, who the book's aimed at and how it builds on the themes and principles discussed in Clout. tag:soundcloud,2010:tracks/129641008 Wed, 15 Jan 2014 14:17:28 +0000 https://soundcloud.com/fouris/content-matters-ep20-strategic 00:24:39 Four-i's no Despite its growing reputation and prominence, some still find content strategy a bemusing profession. To explain all, and help demystify its strategic qualities, we speak to Diana Railton – one of the UK’s leading practitioners. Despite its growing reputation and prominence, so… Despite its growing reputation and prominence, some still find content strategy a bemusing profession. To explain all, and help demystify its strategic qualities, we speak to Diana Railton – one of the UK’s leading practitioners. tag:soundcloud,2010:tracks/129640932 Wed, 15 Jan 2014 14:17:01 +0000 https://soundcloud.com/fouris/content-matters-ep19-localgov 00:21:40 Four-i's no With more citizens choosing to access local government services via online channels, the need for high quality digital information is increasing. One group, convened to develop best practice and share knowledge, is LocalGov Digital. We talk to co-Vice Chair, Phil Rumens, about who’s involved and the details of their new content guidelines. With more citizens choosing to access local gover… With more citizens choosing to access local government services via online channels, the need for high quality digital information is increasing. One group, convened to develop best practice and share knowledge, is LocalGov Digital. We talk to co-Vice Chair, Phil Rumens, about who’s involved and the details of their new content guidelines. tag:soundcloud,2010:tracks/129640879 Wed, 15 Jan 2014 14:16:42 +0000 https://soundcloud.com/fouris/content-matters-ep17-facebook 00:27:35 Four-i's no With over 1 billion active users, Facebook is one of the world’s biggest web services. Amy Thibodeau, Content Strategy Manager, gives an insight into connecting with this audience, and them to each other, plus what it’s like being part of the in-house content strategy team. With over 1 billion active users, Facebook is one… With over 1 billion active users, Facebook is one of the world’s biggest web services. Amy Thibodeau, Content Strategy Manager, gives an insight into connecting with this audience, and them to each other, plus what it’s like being part of the in-house content strategy team. tag:soundcloud,2010:tracks/129640722 Wed, 15 Jan 2014 14:15:35 +0000 https://soundcloud.com/fouris/content-matters-ep18-search-optimisation 00:32:23 Four-i's no Having your content found by others relies partly on good search engine optimisation. Online Marketing Consultant Bridget Randolph gives us an insight into achieving better search results. Having your content found by others relies partly… Having your content found by others relies partly on good search engine optimisation. Online Marketing Consultant Bridget Randolph gives us an insight into achieving better search results. tag:soundcloud,2010:tracks/129640305 Wed, 15 Jan 2014 14:12:15 +0000 https://soundcloud.com/fouris/content-matters-ep16-content-marketing 00:26:26 Four-i's no With traditional marketing techniques failing to engage online audiences, it’s time for something new. So how do you reach new customers and audiences via the web? Erik Deckers talks us through his approach to online marketing and why there is no quick fix. With traditional marketing techniques failing to … With traditional marketing techniques failing to engage online audiences, it’s time for something new. So how do you reach new customers and audiences via the web? Erik Deckers talks us through his approach to online marketing and why there is no quick fix. tag:soundcloud,2010:tracks/129638938 Wed, 15 Jan 2014 14:01:51 +0000 https://soundcloud.com/fouris/content-matters-ep10-return-on-investment 00:36:59 Four-i's no When looking for the business value of content, there are two sides to the coin. Making more money through increased sales and brand awareness, and saving money through more efficient internal processes. Rahel Anne Bailie talks us through how businesses can see a return on their content investment. When looking for the business value of content, t… When looking for the business value of content, there are two sides to the coin. Making more money through increased sales and brand awareness, and saving money through more efficient internal processes. Rahel Anne Bailie talks us through how businesses can see a return on their content investment. tag:soundcloud,2010:tracks/129638758 Wed, 15 Jan 2014 14:00:16 +0000 https://soundcloud.com/fouris/content-matters-ep15-web-writing 00:32:29 Four-i's no Web writing has developed its own unique style with traits and considerations that differ from its print cousin. Snappy Sentence’s Sally Bagshaw talks us through the art of online copywriting. Web writing has developed its own unique style wi… Web writing has developed its own unique style with traits and considerations that differ from its print cousin. Snappy Sentence’s Sally Bagshaw talks us through the art of online copywriting. tag:soundcloud,2010:tracks/129638728 Wed, 15 Jan 2014 14:00:01 +0000 https://soundcloud.com/fouris/content-matters-ep12-mobile-accessibility 00:30:50 Four-i's no The rise in smartphone sales means an increase in the need for ’mobile ready’ content. So how publishing be device agnostic and accessible to all? The BBC’s Henny Swan tells us about a new set of guidelines she’s compiled to overcome this very problem. The rise in smartphone sales means an increase in… The rise in smartphone sales means an increase in the need for ’mobile ready’ content. So how publishing be device agnostic and accessible to all? The BBC’s Henny Swan tells us about a new set of guidelines she’s compiled to overcome this very problem. tag:soundcloud,2010:tracks/129638718 Wed, 15 Jan 2014 13:59:57 +0000 https://soundcloud.com/fouris/content-matters-ep14-norwegian-cancer-society 00:30:06 Four-i's no When the Norwegian Cancer Society wanted help to improve their overall web presence they called in Oslo-based consultancy, Netlife Research. A nine-month project finished in September 2012 and has now resulted in a huge increase in donations and user satisfaction for the charity – as well as become a fascinating case study. The company’s Senior Interaction Designer, Ida Aalen talks us through their approach to the project. When the Norwegian Cancer Society wanted help to … When the Norwegian Cancer Society wanted help to improve their overall web presence they called in Oslo-based consultancy, Netlife Research. A nine-month project finished in September 2012 and has now resulted in a huge increase in donations and user satisfaction for the charity – as well as become a fascinating case study. The company’s Senior Interaction Designer, Ida Aalen talks us through their approach to the project. tag:soundcloud,2010:tracks/129638312 Wed, 15 Jan 2014 13:56:52 +0000 https://soundcloud.com/fouris/content-matters-ep11-valuing-social-media 00:29:28 Four-i's no The instinct for any business today is to dive headfirst into social media. But what is the value of doing so and how can its success be measured beyond the number of likes and mentions? Dr Jillian Ney talks us through her thesis of measuring social engagement. The instinct for any business today is to dive he… The instinct for any business today is to dive headfirst into social media. But what is the value of doing so and how can its success be measured beyond the number of likes and mentions? Dr Jillian Ney talks us through her thesis of measuring social engagement. tag:soundcloud,2010:tracks/129638164 Wed, 15 Jan 2014 13:55:33 +0000 https://soundcloud.com/fouris/content-matters-ep13-structed-content 00:25:45 Four-i's no As the range of new digital devices grows, the art of publishing becomes more complex. Differing screen sizes, graphics capabilities and user interfaces are just some of the considerations.So how can we maintain a consistent message everywhere? Information Architect Rick Yagodich talks to us about structured content models. As the range of new digital devices grows, the ar… As the range of new digital devices grows, the art of publishing becomes more complex. Differing screen sizes, graphics capabilities and user interfaces are just some of the considerations.So how can we maintain a consistent message everywhere? Information Architect Rick Yagodich talks to us about structured content models. tag:soundcloud,2010:tracks/129636282 Wed, 15 Jan 2014 13:39:53 +0000 https://soundcloud.com/fouris/content-matters-ep8-the-do 00:40:08 Four-i's no Like the music industry before it, publishing is undergoing digital change. eBooks are on the rise, challenging printed paper copies. So where’s it all heading and how can a new publishing house fit into this brave new world? Miranda West tell us The Do Book Company’s approach. Like the music industry before it, publishing is … Like the music industry before it, publishing is undergoing digital change. eBooks are on the rise, challenging printed paper copies. So where’s it all heading and how can a new publishing house fit into this brave new world? Miranda West tell us The Do Book Company’s approach. tag:soundcloud,2010:tracks/129636152 Wed, 15 Jan 2014 13:38:45 +0000 https://soundcloud.com/fouris/content-matters-ep7-unified-content-strategy 00:37:11 Four-i's no Content publishing is tricky. What started with print and moved online has gone beyond websites alone. ‘Mobile’, apps and other platforms all now display the same work. So how can businesses cope with this ever-growing demand to publish everywhere? Ann Rockley tells us why she thinks a unified content strategy can help. Content publishing is tricky. What started with p… Content publishing is tricky. What started with print and moved online has gone beyond websites alone. ‘Mobile’, apps and other platforms all now display the same work. So how can businesses cope with this ever-growing demand to publish everywhere? Ann Rockley tells us why she thinks a unified content strategy can help. tag:soundcloud,2010:tracks/129635993 Wed, 15 Jan 2014 13:37:36 +0000 https://soundcloud.com/fouris/content-matters-ep5-liverpool 00:34:51 Four-i's no Local UK councils provide a vast array of services to residents and businesses. Increasingly, access is via the web – but sadly the customer experience is often poor. Breaking with tradition, and taking a different approach, is liverpool.gov.uk. We find out what they’re doing different, and why. Local UK councils provide a vast array of service… Local UK councils provide a vast array of services to residents and businesses. Increasingly, access is via the web – but sadly the customer experience is often poor. Breaking with tradition, and taking a different approach, is liverpool.gov.uk. We find out what they’re doing different, and why. tag:soundcloud,2010:tracks/129635691 Wed, 15 Jan 2014 13:34:47 +0000 https://soundcloud.com/fouris/content-matters-ep9-content-for-business 00:29:34 Four-i's no Who are the content decision makers in a business? What should they know about content and how should they learn what they need to? Noz Urbina tells give us an insight and why his new book hopes to help. Who are the content decision makers in a business… Who are the content decision makers in a business? What should they know about content and how should they learn what they need to? Noz Urbina tells give us an insight and why his new book hopes to help. tag:soundcloud,2010:tracks/129635486 Wed, 15 Jan 2014 13:32:56 +0000 https://soundcloud.com/fouris/content-matters-ep6-talk-about-local 00:29:16 Four-i's no One way to retain a community spirit in local neighourhoods is to put it online. Share stories, events and opinions with those who live around us. But having the knowhow and confidence can be tricky. Talk About Local are a group who can help. Content Matters spoke to managing director, Sarah Hartley, to find out how. One way to retain a community spirit in local nei… One way to retain a community spirit in local neighourhoods is to put it online. Share stories, events and opinions with those who live around us. But having the knowhow and confidence can be tricky. Talk About Local are a group who can help. Content Matters spoke to managing director, Sarah Hartley, to find out how. tag:soundcloud,2010:tracks/129634506 Wed, 15 Jan 2014 13:24:14 +0000 https://soundcloud.com/fouris/content-matters-ep4-content-audit 00:25:52 Four-i's no When managing any web project, it’s a good idea to first know what you have. This is where a content inventory and audit are essential. Paula Land tells us about her experiences, helpful insights and why she’s developed a new tool for the job. When managing any web project, it’s a good idea t… When managing any web project, it’s a good idea to first know what you have. This is where a content inventory and audit are essential. Paula Land tells us about her experiences, helpful insights and why she’s developed a new tool for the job. tag:soundcloud,2010:tracks/129632993 Wed, 15 Jan 2014 13:10:41 +0000 https://soundcloud.com/fouris/content-matters-ep3-british-library 00:35:04 Four-i's no The British Library has collected 750 million newspaper pages since 1665. All part of the the UK’s extensive printed archive collection. Next year they’ll archive one billion digital pages in one year alone. In this episode of Content Matters, we talk to the British Library’s Head Of Content Strategy, Lucie Burgess about the importance of capturing our digital heritage. The British Library has collected 750 million new… The British Library has collected 750 million newspaper pages since 1665. All part of the the UK’s extensive printed archive collection. Next year they’ll archive one billion digital pages in one year alone. In this episode of Content Matters, we talk to the British Library’s Head Of Content Strategy, Lucie Burgess about the importance of capturing our digital heritage. tag:soundcloud,2010:tracks/129632849 Wed, 15 Jan 2014 13:09:00 +0000 https://soundcloud.com/fouris/content-matters-ep1-cs-london 00:30:54 Four-i's no Content Matters discusses ideas, case studies and job roles with digital content professionals. Hosted by Iain Griffin. Released every other Wednesday. Content Matters discusses ideas, case studies and… Content Matters discusses ideas, case studies and job roles with digital content professionals. Hosted by Iain Griffin. Released every other Wednesday. tag:soundcloud,2010:tracks/129632763 Wed, 15 Jan 2014 13:08:02 +0000 https://soundcloud.com/fouris/content-matters-ep2-british-museum 00:24:27 Four-i's no We know museums to be the home of historical artefacts, but increasingly they’re moving into the digital space. Content Matters speaks to Tim Plyming, Head of Digital Media & Publishing at the British Museum to hear about their latest exhibition using new digital techniques. We know museums to be the home of historical arte… We know museums to be the home of historical artefacts, but increasingly they’re moving into the digital space. Content Matters speaks to Tim Plyming, Head of Digital Media & Publishing at the British Museum to hear about their latest exhibition using new digital techniques.