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<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/rss2full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemcontent.css"?><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" version="2.0"><channel><title>Fourth Source</title> <link>http://www.fourthsource.com</link> <description>Inspiring Digital Marketers</description> <lastBuildDate>Mon, 20 May 2013 08:17:17 +0000</lastBuildDate> <language>en-US</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.5.1</generator>  <atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.feedburner.com/fourthsource" /><feedburner:info uri="fourthsource" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://www.fourthsource.com/?pushpress=hub" /><item><title>Is your online ad spend funding criminality?</title><link>http://feedproxy.google.com/~r/fourthsource/~3/qsRy1Fgci9g/online-ad-spend-funding-criminality-14391</link> <comments>http://www.fourthsource.com/online-advertising/online-ad-spend-funding-criminality-14391#comments</comments> <pubDate>Mon, 20 May 2013 08:17:17 +0000</pubDate> <dc:creator>Guest Author</dc:creator> <category><![CDATA[Online Advertising]]></category><guid isPermaLink="false">http://www.fourthsource.com/?p=14391</guid>  <content:encoded><![CDATA[Global advertising is worth $438bn globally with online campaigns forming the fastest growing segment of... Read More<br/>
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Read full article on Fourth Source.<img src="http://feeds.feedburner.com/~r/fourthsource/~4/qsRy1Fgci9g" height="1" width="1"/>]]></content:encoded> <wfw:commentRss>http://www.fourthsource.com/online-advertising/online-ad-spend-funding-criminality-14391/feed</wfw:commentRss> <slash:comments>0</slash:comments> <feedburner:origLink>http://www.fourthsource.com/online-advertising/online-ad-spend-funding-criminality-14391</feedburner:origLink></item> <item><title>Online Video Monetisation Models: Which Will Prevail?</title><link>http://feedproxy.google.com/~r/fourthsource/~3/PLOcpVkJuJY/online-video-monetisation-models-which-will-prevail-14310</link> <comments>http://www.fourthsource.com/online-video/online-video-monetisation-models-which-will-prevail-14310#comments</comments> <pubDate>Fri, 17 May 2013 09:18:02 +0000</pubDate> <dc:creator>Iddo Shai</dc:creator> <category><![CDATA[Online Video]]></category><guid isPermaLink="false">http://www.fourthsource.com/?p=14310</guid>  <content:encoded><![CDATA[Two interesting reports have surfaced in recent weeks relating to online video monetisation. First, the... Read More<br/>
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Read full article on Fourth Source.<img src="http://feeds.feedburner.com/~r/fourthsource/~4/PLOcpVkJuJY" height="1" width="1"/>]]></content:encoded> <wfw:commentRss>http://www.fourthsource.com/online-video/online-video-monetisation-models-which-will-prevail-14310/feed</wfw:commentRss> <slash:comments>0</slash:comments> <feedburner:origLink>http://www.fourthsource.com/online-video/online-video-monetisation-models-which-will-prevail-14310</feedburner:origLink></item> <item><title>How NOT to use social media for Ecommerce</title><link>http://feedproxy.google.com/~r/fourthsource/~3/tfYR_CeOPpM/how-not-to-use-social-media-for-ecommerce-14356</link> <comments>http://www.fourthsource.com/ecommerce/how-not-to-use-social-media-for-ecommerce-14356#comments</comments> <pubDate>Thu, 16 May 2013 08:22:58 +0000</pubDate> <dc:creator>Jocelyn Kirby</dc:creator> <category><![CDATA[Ecommerce]]></category> <category><![CDATA[Featured]]></category><guid isPermaLink="false">http://www.fourthsource.com/?p=14356</guid>  <content:encoded><![CDATA[So many articles out there just tell you what to do with social media when... Read More<br/>
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Read full article on Fourth Source.<img src="http://feeds.feedburner.com/~r/fourthsource/~4/tfYR_CeOPpM" height="1" width="1"/>]]></content:encoded> <wfw:commentRss>http://www.fourthsource.com/ecommerce/how-not-to-use-social-media-for-ecommerce-14356/feed</wfw:commentRss> <slash:comments>2</slash:comments> <feedburner:origLink>http://www.fourthsource.com/ecommerce/how-not-to-use-social-media-for-ecommerce-14356</feedburner:origLink></item> <item><title>Why smaller brands have a tough job with search and how to overcome these challenges</title><link>http://feedproxy.google.com/~r/fourthsource/~3/bEVjk4uj1mA/why-smaller-brands-tough-job-with-search-overcome-these-challenges-14350</link> <comments>http://www.fourthsource.com/search-marketing/seo/why-smaller-brands-tough-job-with-search-overcome-these-challenges-14350#comments</comments> <pubDate>Thu, 16 May 2013 08:00:58 +0000</pubDate> <dc:creator>Helene Celine Hall</dc:creator> <category><![CDATA[SEO]]></category> <category><![CDATA[Featured]]></category><guid isPermaLink="false">http://www.fourthsource.com/?p=14350</guid>  <content:encoded><![CDATA[The search competition is immeasurably harder for those brands with untouched and out of date... Read More<br/>
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Read full article on Fourth Source.<img src="http://feeds.feedburner.com/~r/fourthsource/~4/bEVjk4uj1mA" height="1" width="1"/>]]></content:encoded> <wfw:commentRss>http://www.fourthsource.com/search-marketing/seo/why-smaller-brands-tough-job-with-search-overcome-these-challenges-14350/feed</wfw:commentRss> <slash:comments>0</slash:comments> <feedburner:origLink>http://www.fourthsource.com/search-marketing/seo/why-smaller-brands-tough-job-with-search-overcome-these-challenges-14350</feedburner:origLink></item> <item><title>Content marketing: Can it ever make consumers love your brand?</title><link>http://feedproxy.google.com/~r/fourthsource/~3/8NZmA7Yt7o4/content-marketing-can-it-ever-make-consumers-love-your-brand-14336</link> <comments>http://www.fourthsource.com/general/content-marketing-can-it-ever-make-consumers-love-your-brand-14336#comments</comments> <pubDate>Wed, 15 May 2013 08:40:14 +0000</pubDate> <dc:creator>Guest Author</dc:creator> <category><![CDATA[General]]></category><guid isPermaLink="false">http://www.fourthsource.com/?p=14336</guid>  <content:encoded><![CDATA[The digital industry has by now established that ‘content marketing’ is undeniably the buzz word... Read More<br/>
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Read full article on Fourth Source.<img src="http://feeds.feedburner.com/~r/fourthsource/~4/8NZmA7Yt7o4" height="1" width="1"/>]]></content:encoded> <wfw:commentRss>http://www.fourthsource.com/general/content-marketing-can-it-ever-make-consumers-love-your-brand-14336/feed</wfw:commentRss> <slash:comments>0</slash:comments> <feedburner:origLink>http://www.fourthsource.com/general/content-marketing-can-it-ever-make-consumers-love-your-brand-14336</feedburner:origLink></item> <item><title>Brands steer clear of marketing to children</title><link>http://feedproxy.google.com/~r/fourthsource/~3/i0BeUxxY7d0/brands-steer-clear-of-marketing-to-children-14317</link> <comments>http://www.fourthsource.com/news/brands-steer-clear-of-marketing-to-children-14317#comments</comments> <pubDate>Tue, 14 May 2013 19:24:23 +0000</pubDate> <dc:creator>Natasha Aidinyantz</dc:creator> <category><![CDATA[News]]></category><guid isPermaLink="false">http://www.fourthsource.com/?p=14317</guid>  <content:encoded><![CDATA[In October 2012, the FDA (Food and Drug Administration) said that it was investigating 5 deaths... Read More<br/>
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Read full article on Fourth Source.<img src="http://feeds.feedburner.com/~r/fourthsource/~4/i0BeUxxY7d0" height="1" width="1"/>]]></content:encoded> <wfw:commentRss>http://www.fourthsource.com/news/brands-steer-clear-of-marketing-to-children-14317/feed</wfw:commentRss> <slash:comments>0</slash:comments> <feedburner:origLink>http://www.fourthsource.com/news/brands-steer-clear-of-marketing-to-children-14317</feedburner:origLink></item> <item><title>Beyond Viewable Impressions</title><link>http://feedproxy.google.com/~r/fourthsource/~3/F3NXev4cBHY/beyond-viewable-impressions-14302</link> <comments>http://www.fourthsource.com/online-advertising/beyond-viewable-impressions-14302#comments</comments> <pubDate>Tue, 14 May 2013 08:28:56 +0000</pubDate> <dc:creator>Guest Author</dc:creator> <category><![CDATA[Online Advertising]]></category><guid isPermaLink="false">http://www.fourthsource.com/?p=14302</guid>  <content:encoded><![CDATA[As an industry, we can be proud of how the UK’s digital advertising industry has... Read More<br/>
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Read full article on Fourth Source.<img src="http://feeds.feedburner.com/~r/fourthsource/~4/F3NXev4cBHY" height="1" width="1"/>]]></content:encoded> <wfw:commentRss>http://www.fourthsource.com/online-advertising/beyond-viewable-impressions-14302/feed</wfw:commentRss> <slash:comments>1</slash:comments> <feedburner:origLink>http://www.fourthsource.com/online-advertising/beyond-viewable-impressions-14302</feedburner:origLink></item> <item><title>Why media organisations are failing at video</title><link>http://feedproxy.google.com/~r/fourthsource/~3/9Li0Xzsxf7s/why-media-organisations-are-failing-at-video-14305</link> <comments>http://www.fourthsource.com/online-video/why-media-organisations-are-failing-at-video-14305#comments</comments> <pubDate>Mon, 13 May 2013 08:55:06 +0000</pubDate> <dc:creator>Guest Author</dc:creator> <category><![CDATA[Online Video]]></category><guid isPermaLink="false">http://www.fourthsource.com/?p=14305</guid>  <content:encoded><![CDATA[Online video is increasing in popularity with around 72 hours of new content being uploaded... Read More<br/>
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Read full article on Fourth Source.<img src="http://feeds.feedburner.com/~r/fourthsource/~4/9Li0Xzsxf7s" height="1" width="1"/>]]></content:encoded> <wfw:commentRss>http://www.fourthsource.com/online-video/why-media-organisations-are-failing-at-video-14305/feed</wfw:commentRss> <slash:comments>0</slash:comments> <feedburner:origLink>http://www.fourthsource.com/online-video/why-media-organisations-are-failing-at-video-14305</feedburner:origLink></item> <item><title>Social Media: Open – but never out of control</title><link>http://feedproxy.google.com/~r/fourthsource/~3/mLhHxhsD72A/social-media-open-but-never-out-of-control-14207</link> <comments>http://www.fourthsource.com/social-media/social-media-open-but-never-out-of-control-14207#comments</comments> <pubDate>Fri, 10 May 2013 14:42:13 +0000</pubDate> <dc:creator>Guest Author</dc:creator> <category><![CDATA[Social Media]]></category><guid isPermaLink="false">http://www.fourthsource.com/?p=14207</guid>  <content:encoded><![CDATA[PR used to be about controlling information, but recently this has turned a full circle.... Read More<br/>
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Read full article on Fourth Source.<img src="http://feeds.feedburner.com/~r/fourthsource/~4/mLhHxhsD72A" height="1" width="1"/>]]></content:encoded> <wfw:commentRss>http://www.fourthsource.com/social-media/social-media-open-but-never-out-of-control-14207/feed</wfw:commentRss> <slash:comments>0</slash:comments> <feedburner:origLink>http://www.fourthsource.com/social-media/social-media-open-but-never-out-of-control-14207</feedburner:origLink></item> <item><title>Big data isn’t your problem. Complexity is</title><link>http://feedproxy.google.com/~r/fourthsource/~3/ma30epaOISY/big-data-isnt-your-problem-complexity-is-14280</link> <comments>http://www.fourthsource.com/big-data/big-data-isnt-your-problem-complexity-is-14280#comments</comments> <pubDate>Fri, 10 May 2013 12:30:19 +0000</pubDate> <dc:creator>Guest Author</dc:creator> <category><![CDATA[Big Data]]></category> <category><![CDATA[Featured]]></category><guid isPermaLink="false">http://www.fourthsource.com/?p=14280</guid>  <content:encoded><![CDATA[I have been fortunate enough to have worked in the advertising space for 25 years... Read More<br/>
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Read full article on Fourth Source.<img src="http://feeds.feedburner.com/~r/fourthsource/~4/ma30epaOISY" height="1" width="1"/>]]></content:encoded> <wfw:commentRss>http://www.fourthsource.com/big-data/big-data-isnt-your-problem-complexity-is-14280/feed</wfw:commentRss> <slash:comments>0</slash:comments> <feedburner:origLink>http://www.fourthsource.com/big-data/big-data-isnt-your-problem-complexity-is-14280</feedburner:origLink></item> </channel> </rss>
