Learn what it takes to leverage news media, television, web, social media, events and internal communications for one of the country’s most recognizable brands – NASA. Join FPRA’s Orlando Area Chapter on Thursday, Jan. 26 as we welcome Lisa Malone, APR, CPRC, director of public affairs for NASA, Kennedy Space Center. Known as the ‘Voice Of NASA’ by many for her years as the female launch commentator and her various roles within NASA’s public affairs department, Lisa will discuss the news and events leading up to the end of the space shuttle program and how public relations played a role in showcasing the programs accomplishments and making the best of the news for NASA, even when the news angle was not always favorable.

Register at http://www.fpra-orlando.org/.

Special thanks again to our awesome blog team who worked throughout the conference — day and night — to ensure a continuous flow of conference coverage.

A classically trained actor and comedian, Steve Shenbaum has successfully transferred key performance concepts like improvisation, presentation skills and appropriate humor into communication and self-awareness training for the athletic and corporate environments. This interactive style keeps participants on their feet in a safe and fun learning environment where laughter is the bonding element. Steve currently serves as President of game on, based at the world famous Bollettieri/IMG Academies in Bradenton, FL, and travels throughout the world leading seminars showcasing the power of honesty, humility and humor.

“I want to take humor back, redefine what humor means.  It’s been tainted and taken away from us. Human beings are interesting; stories are an authentic and sincere way to connect with people.”

Steve’s nuggets of wisdom and interactive session engaged the entire audience and kept us on the edge of our chairs to see what he would do next and how it would all tie together.

Please note that many of the quotes are paraphrased.

Steve broke the ice with a story about himself:

In high school, he was a second baseman.  He really wanted to be shortstop, but the shortstop had more swagger, was a little taller and a little better looking.  One day he was brought in to pitch.  He nervously took the mound and immediately walked four batters in a row with no strikes.  That’s 16 bad pitches in a row.

He thought to himself, “I’m not doing something right.” (laughter) “I didn’t expect laughter on that one… note to self, add to next speech. I wrote that on my hand with my invisible pen.” (more laughter)

Coach pulls him aside: “Do you know what you need to do?”
“No.”
“Throw strikes.”  (laugher)

Throughout the entire session, Steve laughs with himself.  He not only explains the importance of creating an environment where the other person feels comfortable and trusts that you have their back, but he demonstrates it consistently.  One awkward situation after another finds audience members comfortable in front of the entire room after being pulled up unexpectedly and laughing at their own mistakes.
 
“Smile more.”

He asks the audience to stand; “We’re not doing trust falls, just stand.” (laughter) “I promise I won’t set you up to look like a fool. Humor is about connecting with each other.”

First game – Counting
Steve and his volunteer, Erin, count to 3 alternating.
Erin: 1
Steve: 2
Erin: 3
Steve: 1
Erin: 2… until one of them goofs up.

Do it with your partner… “Warning, you’re going to be looking at someone longer than you’re normally comfortable looking at them.” (laughter)

Ok, do the same thing, but clap on 1. Clap, 2, 3.

Taking care of each other is also about explaining it so that your partner will succeed. “I might even get crazy with it and smile.”  He inserts a big grin on the clap.

“Look what’s happening… it’s called laughter.”

This time snap on 2…. add a little flair and have fun with it. 1, snap, 3.  “When Erin and I do it, watch our faces and tones.”

“What if this was all that I did and left?” (laughter)

Audience go. 1, 2, step on 3.

You need to warm up before speaking or a business day that starts at 8am.  Now we’re warmed up and comfortable with each other.  Let’s begin the day.

When I first came up with the game, I thought, “This is stupid. Me, the creator, thinks this is stupid.  How do I do this with esteemed politicians?  Wait, did I just say ‘esteemed’ and ‘politicians’ in the same sentence?  My bad.” (laughter)

No matter what the game or situation is, enter it with an attitude of doing the best you can instead of being hesitant or thinking it’s pointless.

When we interact with our clients and employees, we are losing the ability to just say “hello.”  Steve says hi to random members of the audience in a rehearsed, bored sounding voice. This doesn’t resonate as authentic to build a connection. Be genuine.

Next game: Expert Speaker Interview
3 rules:
1. Everything the volunteer says in interview is correct, and I’ll agree with them
2. Everything I say is correct, and they must also agree with me
3. I must take care of you and you must take care of me

Try to be as sincere as possible, and set your partner up for success by putting them in positions in the conversation that make them look good.

The audience picks the expert topic (intentionally something neither of them could possibly be experts on): nano particles in medicine.

Remember: you want him to do well because he’s a colleague…. and most of you are glad I didn’t pick you. (laugher)

Steve: “Introducing: Dr. of the Sky.  Where are you from?”
Volunteer Danny: “I am from a test tube.”
Steve: “How did you develop the nano particle community?”
D: “There were thousands of beakers.”
S: “We loved your first book, Beakers Coming Together.  How did you get them to work together?”
D: “Etrade.”
S: “What’s the first class a college student should take?”
D: “Introduction to Nano Particles in Medicine.”
S: “Never saw that coming.  Let’s say I’m a particle.  How do you get me to separate?”
D: “It defies logic.  You have to tell them, “separate.””
S: “Your last book, Separate Oh Particle, Separate, was great!  Where is nano particle technology going?”
D: “That’s why I’m here, to promote our next step.  And what is that next step? We want to go to Mars.”

Give specific feedback:
Steve: “You did such a nice job of buying in. And I loved your smile.”
Audience: Danny did a good job of picking up on your cues to respond.  He had great timing.  Like, he should be you.  (volunteer Danny motions for speaker to go take a seat in the audience).  (laughter)

Steve’s takeaway: This is about creating an environment. Create one where I’ve got your back, you’ve got my back, and I’ll take care of you. This creates an environment of opportunity.  I challenge you all to be experts in that.  Don’t always say “yes.”  When a client says I don’t know how to tweet, you say, “I’ve got your back, I’ll take you there.”  This is much more reassuring than, “Let me try to figure this out and I’ll let you know.”  Be an expert in the brand you represent.  When you’re in a job/college interview, there’s one true topic: you.  And you’re an expert in you.

Next game: Coins
Coins are things that we value, that make us smile, are hobbies, families, faith, language, traveling, food, music, your dreams, accomplishments – the things that you value about yourself that have absolutely nothing to do with what you do for a living.

Scene:
“What’s your name, where you from, what do you do for a living”… repeats quickly several times in mundane tone. (laughter)

The things that make you smile that have nothing to do with what you do for a living.

When he used to interview as an actor, all Steve could focus on was that the room was full of the people who had the ticket to the things he wanted, and he idolized them, knowing that the key to all of his dreams and hopes rested in them.  He would stand outside the door with absolutely no direction except that he want to “wow” them, want them to love him so much.

Steve: (in urgent, fast, hyper manner) “Hey how you doing? Doing good, great, WOOOOO.  Wow, it’s cold in here, you’re hot.”

“And I was cast as an elf twice. (laughter) Funny now, not funny then.”

Steve’s coins: California, my brother the firefighter, In and Out Burger, mom’s an artist, warm weather, old school hip hop music.

1st stage: have coins
2nd stage: be a coin collector.  Once you have yours, see what other people’s coins are, and ask them about them.
3rd stage comes naturally: See what coins you have in common; make a connection.

Same rules as last game, except imaginary lines dividing the stage.  One side is 8, the other is is 3.  8 is the side of us that’s certain, takes charge, has a louder voice, conveys body language of being in control, you lead the scene, are powerful, are the leader.

3 is more reserved, the listener, follower, more laid back.

Steve and his volunteer act out a scene where he is chastising his 13-year-old daughter for wearing high heels to school.  Throughout the scene, they switch sides, and consequently, attitudes.  She is complacent as a 3 while he lectures her and more confident and stands her ground when she is standing on the 8 side.  Their body language, tone of voice and choice of words adjust accordingly.
There are times in our interactions where we’re going to be the 8 in the room, clearly, and there’s no reason to try to be more than that.  Sometimes we’re a 5 and find the middle ground, not going too fast or too slow.  But sometimes being a 3 is so valuable: to lay back, listen, slow down, take in information. I don’t have lightbulb “AHA” moments as much when an I’m an 8 as when I’m a 3.

Know when your client needs to be the 8.  Two 8s in the room together don’t always get to a solution. “Awesome, great idea, awesome to you, awesomer.”  It’s up to you to find when you naturally belong in one role or the other. You need to know what the other person that you’re communicating with needs.

Last game – find when to be over-the-top and when to back off

Steve and a volunteer answer audience questions one word at a time, taking turns to tell story together.  The goal is to get to end of the sentence with clarity, and their mutual objectives are to make each other feel comfortable.

“When your sweaty hands start going, think of my sweaty hands. It’s hard to think of yours when you’re thinking of mine.”

They infuse words such as “the” and “and” in their sentences where you would traditionally not use them, but it gives your partner time to think and catch on to the direction that you’re going with the sentences that you’re putting together in tandom.
Say you’re hiring a strength and conditioning coach.  He’s puffing on a cigarette the first day you meet him; this is not the one that you want to hire.  He doesn’t need to be perfect, but should have expertise in area you’re looking for expertise. Your clients want their PR people to say, “I’ve got you, got your back, going to take care of you, your name and your brand with grace and expertise.”  That’s a PR person you want.  Being an expert of yourself isn’t arrogance.

People don’t have public speaking problems; they have fear of reaction they’ll get if they don’t do it right.  It didn’t matter when the volunteers made mistakes earlier because they felt comfortable and trusted us not to make fun of them. 

Steve’s takeaways:
Find your energy; know when to be big, be small, be in the middle; know what client wants.

Have coins; you know I’m not going to embarrass you.  I’m not an “uh”and “and” guy, but I’ll use them to slow the conversation down for you. It’s a bounce pass.

When we’re using social media – this incredibly powerful vehicle – to send a message, take care of ourselves and our clients, and put care into driving message with clarity and excellence.  This may mean holding off on automatic tweets or making more money in name of excellence.

As you present in any way, shape or form, ask yourself, “Is what I’m messaging reflective of my values – words, online, how I carry myself, my values, my coins?”It’s up to us to send messages with honesty, humility & humor.  Overall, message with excellence.

How Terrorists are using PR . . .

These are really difficult times.  It affects our business, your business, the country and the world.  We have been hit between the eyes with Egypt, Syria, Bahrain, India, etc. and on top of it our own debt crisis, runaway spending, and lack of wise decisions to help the country.  If they worked in your company, they’d be fired – the White House, Congress, etc. – not making wise decisions today.  It is alarming!!!

NASA will experience a remarkable transition and they are in the position of working for those who can’t make decisions.  NASA, through innovation and creativity, will be stronger and better than before.  Economic instability elsewhere – Greece, Ireland, Portugal, Spain, Japan.  The continuing of media madness, privacy invasions, erroneous reporting, Bin Laden’s death will prompt more terrorist attacks.  We are less confident today, in our personal lives and work ethic.

London is burning . . . Hitler asked that question even before he bombed it.  More than 1,000 people have been arrested in recent riots, just from London.  Gangs in Philadelphia were arrested.  Drugs and illegal immigration are still rolling in and cannot be secured.

Let’s go back to 9/11/2001 . . . We are in a tragic period.  What about establishing independence, our fights against the British crown, establishing a monetary system, and all the local governments.  The Civil War and Reconstruction were so traumatic for this country.  America will prevail!!

The fragile nature of our country right now, economically, morally, personal interest, negativism.  The 18 – 24 year old is turning it all off.  When we look back 10 years and come forward, think about the major news stories of the time:

2001
George W. Bush Inaugurated
Bush Cuts Taxes
Tim McVeigh Executed – Oklahoma Building bombing / Aftermath never ceases
Anthrax kills 5 / Concern around the world
9/11/2011
Economic recession began

2002
Year of Terrorist Hunting  / Still trying to stop individuals / Stop them from building a bomb
Unemployment was 6 percent
Pennsylvania miners rescue
Corporate Scandals Continue
Catholic Church Rumors Escalate / Immoral activities
DC Sniper Kills 10
UN Delegates Warn Saddam Hussein to be afraid of sanctions

2003
US Invades Iraq
Bush signs second tax cut
Economy is affected
SARS Strikes China
Blackouts in 8 states
Columbia Disaster
Elizabeth Smart Found (Held for 8 months)

2004
Hurricanes Pound Florida (Frances, Jeanne, Ivan, Charley)
Massachusetts Court OKs Same Sex Marriage
Flu Vaccine Shortage in U.S.
Oil Prices Surge
Former President Ronald Reagan Dies
Arafat Dies (Huge Terrorist)

2005
Iraq Suicide Bombs Increase
Iraq Holds Free Elections
Terrorists Bomb London Subway System
Global Gasoline prices stay high
Pope John Paul Dies
Hurricane Katrina
Doctors without Borders Overwhelmed with Patients

2006
Congressional Scandals
Darfur Crisis
Liquid Bombs
Hussein Executed

2007
Iran Says We-Too to create and use an Atomic Bomb
Obama Begins Campaign
Major Bridge Collapses in Minneapolis – Warning sign about condition of infrastructure / BIG COSTS for states
Arizona first state to experience housing crisis
Now China imports 40 percent of all U.S. Consumer Goods – Economy going up. America down
Oil Prices
Virginia Tech Shooting / Other rumors about shootings

2008
Afghan Taliban Resurgence
Terrorist Stage Coordinated Attack in Mumbai
Obama Elected
China Hosts Summer Olympics
Russia changes Leaders
Global Financial Threats Intensify
Auto Industry Collapse Predicted

2009
$787B Stimulus for Dire Economic Conditions
Obama Demands Sweeping overhaul of U.S. Health Care
Swine Glue Strikes 10s of Millions World wide
U.S. Casualties Mount in Afghanistan
Fort Hood Shooting Rampage
Senator Ted Kennedy and Michael Jackson die
Ripple Effect Crumbles Federal Budget
Miracle on the Hudson River / Hooray for Sully!!

2010
Wikileaks Unveiled
North Korea and Iran Rattling Nuclear Swords
U.S. Combat Operations End in Iraq, but not the deaths of many
Earthquakes again provide our generosity
All Rescued in Chile
American Voters Dump House Democrats
Image Abroad is worse than when Bush was getting criticized

PR CAN WORK!!  We need an infusion of PR ingenuity to help the State Dept.  Leaning toward political correctness by ignoring it is wrong.

BIGGEST RED FLAG – North Korea and Iran threaten others / Mexico being joined with Central America and resources are strained / Terrorism remains 24 / 7 – Don’t expect this to change until 2025 / 2030.

Strain in U.S. intelligence process is the key to unlocking ability against attacks / Info and data must be considered over and over / We have not done a good job of foreign languages – Chinese, Russian, Mandarin, Arabic.

Think about the economic climate, terrorism, loss of confidence in leadership, tough times, unemployment in American today, uncertainty in Wall Street, in D.C., and many other states, here is what we face:

Another major terrorist incident or simultaneous attacks in the U.S. would not come at a worse time than in the next 18 months.  It is very, very, possible at any moment.  Our fragile fiscal foundation, public frustration, low trust, private sector and politicians are hanging out on a limb at the top of a tree.  If it snaps and the odds are great to occur, we will snap.  We’re broke!!

We are just not going to tolerate it.  Be proactive!!  Organizations are not as aggressive today in correcting mistakes in our country.  This acts in the best interest of this country.  Al Quaeda remains our primary adversary.  Bin Laden death did not diffuse the power of his influence and it is great now.  His philosophy and his influence holds strong.

Many radicals do a great job of PR.  Their marketing against the West is exceptional intelligence.  We have killed many of their leaders, interfered with streams of revenue and prevented many attacks.  Five attacks in Kentucky alone.  The terrorists need another 9/11 and if they don’t get it, there are too many others in the wings ready to do it.  They are waiting for Al Quaeda to fail and then the next organization will be in power.

For example:  The scene is a sidewalk leading up to a school.  At the corner crossway, there was a traffic cone with a group of flowers in the top of the cone.  A jogger came along and looked at it.  About a block away, he turned to look at it again and laughed and said to himself  “Something isn’t right.’  He uses his cell phone to alert the Los Angeles PD, telling them this is something suspicious.  The police called the bomb squad to review it.  Following an X-ray – 1/3 of the bottom of the cone had explosives with detonators attached to the flowers.  It would blow up if you picked up the flowers. A kid coming along for school might have done that. He saw something suspicious and he took action.

Number of improvised explosive devices are becoming more and more numerous.  Citizen awareness, alertness and responsible action – eyes and ears – are needed.  We know from experience that eyes, ears connected with common sense thinking would be a deterrent.  Promoted a philosophy of suspicious activities and authorities would take over.  Plan included contacting community groups to sign up for this and included colleges and universities as target areas.  The same could occur within our industries and we need to improve their awareness.  We need to become engaged as first responders.  The media wasn’t too interested in assisting in promotion this campaign.  It’s time to become a more alert citizen!!

We need appropriate logical reporting rather than recklessness.  Did not want to infringe on the rights of citizens.  This program was initiated before Janet Napolitano started See Something / Say Something.  We no longer have the extensive background information needed to protect this country before these types of incidents occur.

Good communications and good public relations are the right approach.

Since the beginning of this century there has been a growth of numerous Arabic organizations that have invaded communications units to spread propaganda, encourage suicide attacks and diminish the U.S.  Pan Air Satellite Networks – Al Jazeer is in Washington, D.C., New York City and Al Araba – Al Manar. The former U.S. Information Agency was a protective agency before it was abandoned in the ‘80s.  We don’t have anything to counteract this.

Arab World steals most of the TV programming.  Mideast dealers fence components.  Decoders are bought illegally and unscramble pay for view channels.  Receivers then sell access to neighbors using crude setups.  It is a dark enterprise throughout the Arab countries and hundreds of channels are made available.  It is low cost.

Enter the program producer or broadcaster fostering anti-American visuals.  Some TV is designed to capture the minds of kids.  Their programs are designed to cause young kids to be suicide bombers.  Our government has fumbled in countering this media.  Amateurs over there and exceeding the performances of professionals over here.  That helps sustain the various groups and organizations targeting the West –America and more.

Another hole that needs filling is the confusion hole.  We are not familiar with it operating 24 hours a day.  If PR does not step in to change, modify the mediocre the threats against all of our institutions, private, public, individuals, against the growth of terrorist activities, use its intellectual power.  Who will do this?  If you work in a PR firm, and you represent clients, because any of them can be targets.  No more World Trade Center attacks by simultaneous attacks across the U.S.  Many different venues and messages of fear in our own nation can be done in any small community in the U.S. and instantly broadcast and they will control the message.  Understand your adversary!!

You provide a piece of equipment and could become a target through your business. You do not know the difference in a terrorist because you are not living with them or around them on a day-to-day basis.  You can’t make good decisions about this.

As promised, here are the photos from Tuesday night’s Golden Image Awards gala.

Click here to see the entire photoset.

7:00 am – Noon: Registration Desk Open

7:00 am – Noon: Cyber Cafe Open

8:00 am – 9:15 am: Farewell Breakfast

8:15 am – 9:15 am: Counselors’ Network Business Meeting

9:25 am – 9:30 am: Announcements

9:30 am – 10:30am: General Session D, The Terrible Turbulent Ten

10:40 am – 11:40 am: Closing Session, Communicate with Confidence 

11:40 am – Noon: Conference Finale

All the awards have been given out at the 54th anniversary Golden Image Awards banquet and the evening’s activities have drawn to a close.

Pictured above is this year’s Dick Pope All Florida Golden Image Award winner: City of Tallahassee and its Ready, Set, Stop campaign. And rest of the winners are…

Special thanks to the following individuals and organizations: Ginny Cooper and her committee for putting together a wonderful evening… to the Central Pennsylvania Chapter of PRSA for judging our entries … to the Orlando Area, Jacksonville and Southwest Florida chapters for their financial support of tonight’s reception and banquet… to pianist and composer Kary Regragui for making beautiful music for us tonight… and to Chris Gent, APR, CPRC, Cindy Rodriguez, Jeff Nall, APR, CPRC, Susan Bennett, APR, CPRC, Ryan Gerds, APR, Allison Campbell, Randy Hines, APR and Kathleen Taylor, APR who served as this evening’s presenters.

The John W. Dillin Professional Award for service to the Florida Public Relations Association has been established as the highest, most prestigious award of the Association. The award honors the spirit and dedication of FPRA’s first president and founder, Lt. Col. John W. Dillin, and his lifetime of service to and support of the Association.

The purpose of the annual award is to recognize an FPRA member for his/her outstanding contribution to the Association and the field of public relations.

Drum roll, please… the winner of the 2011 John W. Dillin Award is:

FRANK POLITO, APR, CPRC
Member at Large
California School Employees Association

Send Frank a congratulatory email at FPolito@csea.com

The next individual award given out tonight was the Doris Fleischman Award.

The Doris Fleischman Award honors unrecognized contributions an individual FPRA member has made to the public relations profession and/or to FPRA. In essence, this is an “unsung hero” award intended to reward that individual who consistently provides support and assistance to the Association.

The award was established to honor the achievements and contributions of Doris Fleischman, business partner and wife of Edward L. Bernays, the “father” of public relations. It honors those FPRA members who, like Ms. Fleischman, make contributions to the field of public relations through consistent, tireless efforts. It is meant to honor a member for his/her “behind the scenes” work and FPRA volunteer efforts that go unnoticed by chapter members and are not recognized by other awards programs.

Drum roll, please… the recipient of the 2011 Doris Fleischman Award is:

RICK SCOTT, APR, CPRC
University of West Florida
Pensacola Chapter

Send Rick a congratulatory email at rdcscott@earthlink.net

As part of tonight’s Golden Image Awards ceremony, three individual awards are given. The first award is the 2011 FPRA Member of the Year Award. This award recognizes one member who has made a significant contribution to the Association through outstanding leadership, demonstrated enthusiasm, extraordinary involvement and loyal support. The recipient is selected by the FPRA State President.

Drum roll, please… the 2011 FPRA Member of the Year is:

CHRIS GENT, APR, CPRC
Kissimmee Utility Authority
Orlando Area Chapter

Send Chris a congratulatory email at cgent@kua.com

FPRA State President Jennifer Moss, APR, CPRC:

It is my honor tonight to present one of our association’s top awards – the Member of the Year.

Per Association Policy, the Florida Public Relations Association Member of the Year Award is intended to recognize one member who has made a significant contribution to the Association through outstanding leadership, demonstrated enthusiasm, extraordinary involvement and loyal support.

It is the responsibility of the President to choose the member to be honored. As I thought about who in our Association meets these criteria, one name kept coming to mind again and again.

This member is, and has been for many years, very involved at both the local and state levels. Locally, this member has been on the chapter board for 13 consecutive years serving in numerous positions such as newsletter editor, webmaster, online communications, technology and chapter president. Committee service has been just as rich including Roast & Toast, Image and Media Roundtable.

This year he served once again as the chapter’s VP of Technology maintaining the chapter’s presence online and in social media. In this role, he handled event announcements, designed a holiday e-card, took chapter photos, posted Facebook, Twitter and website updates, and has started the production of a new chapter website. He taught an Image workshop and served as an Image judge. He set-up an annual membership survey in Survey Monkey and handled incentive drawings for those completing it. He and his family also volunteered and participated in the Chapter’s Community Service Feed the Homeless event.

At the State Level, he has served for six of the last seven years on the Executive Committee as VP in positions including Golden Image, PR, Communications and Technology.

This year as VP of Technology he initiated development of the new FPRA logo, created or reinvigorate our Facebook Fan pages, established the FPRA Channel on YouTube, monitored Twitter feeds, worked with chapters on their social media, monitored online graphic standards, served as Association Photographer and ran the blog team (which he actually started in 2006).

He has been a luncheon speaker/workshop presenter at the Gainesville, Nature Coast, Ocala, Orlando Area, Space Coast, Treasure Coast and Dick Pope/Polk County chapters as well as the student chapters at both UCF and Rollins College. Over the years he has also served on numerous association committees including the Technology committee that helped commission the association’s new website in 2009.

He has chaired the Scholarship Fundraiser twice including in 2005 when I was conference chair and we held the event on the Yacht Starship in St. Pete.

He has donated personally to our Education Foundation while coordinating a matching gift from his employer, solicited numerous items for our Auction Fundraiser, solicited sponsors for Annual Conference, and donated in-kind items through his company.

And from a Personal/Professional standpoint, in the last 15 months he has completed his Master’s in PR from The George Washington University, graduating Valedictorian, earned his APR and his CPRC and had his 6th child with his wife of 18 years.

Orlando Chapter President Wendy Jo Moyer, APR, said “he continues to amaze me daily, and I wonder if he ever sleeps! Not only is he the vice president of corporate communications for the Kissimmee Utility Authority, the father of six children ages newborn to 17 and a regular volunteer in the community, but he also donates countless hours to FPRA. He is truly deserving of this award as his efforts continually exceed expectations.”

And I couldn’t agree more. Seriously, I do not think he sleeps.

I am sure you all realized early on in this presentation who the 2010-2011 FPRA Member of the Year is, so I will not delay any further in welcoming him to the stage – please join me in a hearty round of applause for Chris Gent, APR, CPRC.