Free Weekly Search Engine Optimization SEO News

SEO is pointless if your website does not convert

Tue, 30 Jun 2009 15:36:36 +0100

Getting listed on Google's first result page is great. It's not so great when you find out that you get a lot of visitors through your high search engine rankings but only a few customers. Search engine optimization is pointless if your website does not convert visitors into customers. You'll actually lose a lot of money if you don't take the time to optimize the conversion rate of your website.

For how many keywords should you optimize a web page?

Tue, 23 Jun 2009 15:36:36 +0100

This week, we're taking a look at the number of keywords for which you should optimize a single page of your site. It is possible to optimize a web page for a single keyword and get rankings for many keywords.

How to save money with quickly created long tail keywords

Tue, 16 Jun 2009 15:36:36 +0100

If you choose the right keywords, then you will pay as little as possible for your ads and you will get more sales. This new tool helps you to quidkly create long tail keywords and keyword lists for Google AdWords.

A new keyword tool with a unique keyword database

Tue, 09 Jun 2009 15:36:36 +0100

This week, we're taking a look at a brand new keyword suggestion tool that uses a unique keyword database that no other tool on the Internet can offer you. Finding the best keywords for search engine optimization is crucial if you want to succeed with your website. That's why you should take a look at this tool.

Microsoft's new search engine Bing - and how to optimize your website for Bing

Tue, 02 Jun 2009 15:36:36 +0100

Microsoft's Bing search engine has just become publicly available, allowing you to decide whether Microsoft's latest effort has the goods to take on Google. Bing promises to be a success and this article reveals everything you need to know about this new search engine.

Has Google a new -50 penalty?

Tue, 26 May 2009 15:36:36 +0100

Webmasters in an online webmaster forum observed an anomaly in Google's results that might indicate a new Google penalty. Which websites have been penalized and could this affect your own website?

How to find out which websites are hosted on the same server as your website

Tue, 19 May 2009 15:36:36 +0100

Are you living in a bad neighborhood? Your website could. Did you know that your web host probably hosts several websites on the same web server as yours? Some of these websites might belong to shady businesses. If they are major spammers, your website might be banned on Google.

How to create trust for high Google rankings

Tue, 12 May 2009 15:36:36 +0100

Trust is a major factor in Google's ranking algorithm. Some websites can get high rankings on Google for nearly any content they publish while other websites cannot get high rankings at all although they have optimized web page content. The reason why some websites do better than others is trust.

How to get indented listings for your website on Google

Tue, 05 May 2009 15:36:36 +0100

Wouldn't it be great if your website was listed twice in Google's top 10 results for your most important keywords? Although Google usually shows only one page from every site in the top results, it is possible to get two listings if you do the right things.

Three easy steps to optimize your existing links

Tue, 28 Apr 2009 15:36:36 +0100

Link building is one of the hardest and one of the most important things that you have to do if you want to get high rankings on Google. As it takes so much time to get inbound links, it is very important to make sure that the links to your website contain the right keywords. Here are three things that you can do to optimize your existing links.

Improve your Google rankings with second-tier links

Tue, 21 Apr 2009 15:36:36 +0100

Getting high quality links is crucial if you want high rankings on Google for competitive keywords. Links from old and reputable high authority sites work best. Unfortunately, it's often not easy to get links from high authority websites.

Do keywords in URLs improve your search engine rankings?

Tue, 14 Apr 2009 15:36:36 +0100

Should you use your keywords in the URLs of your web pages? Do search engines look at the keywords that are included in the addresses of your web pages and do these keywords have an effect on the rankings of your website? Google and Yahoo made some statements about it.

How Google's latest algorithm changes affect your website

Tue, 07 Apr 2009 15:36:36 +0100

During the last weeks, Google changed three things on the result pages that are visible to all Google users. The changes are good for searchers but they might be bad for your website.

Ten things that you should know about search engine optimization (SEO)

Tue, 31 Mar 2009 15:36:36 +0100

Search engine optimization is not difficult if you understand the basic concepts. If you know what to do, your website will get the best possible rankings on Google and other important search engines. This article will help you to better understand SEO or to explain SEO to your clients.

How Google analyzes the top keywords on your website

Tue, 24 Mar 2009 15:36:36 +0100

Google recently filed a patent application that deals with the keywords that Google finds on your web pages. How does Google find the keywords on your website and how do they rank your website? What can you do to get better rankings?

Google's sandbox filter is still alive

Tue, 17 Mar 2009 15:36:36 +0100

Google's sandbox is a filter that Google's search quality team created to fight spam in the search results. This Google filter is still alive and it might be the reason why your website is not listed as high as it could.

Nine factors that affect your website usability and SEO

Tue, 10 Mar 2009 15:36:36 +0100

Optimizing web pages for search engines is often the same as optimizing web pages for web surfers. This week, we're taking a look at nine factors that can improve the usability of your website as well as your search engine rankings.

Action plan: how to get listed in Google's search results for many keywords

Tue, 03 Mar 2009 15:36:36 +0100

Targeting several keywords on your website is crucial if you want to get high rankings on Google. The more keywords that are related to a special topic can be found on your website, the more likely it is that Google will find your website relevant to that topic.

100% natural: how to get high rankings with natural links

Tue, 24 Feb 2009 15:36:36 +0100

Some years ago, it was enough to get many inbound links to get high rankings on Google. This has changed. As Google and other search engines continually improve the way they rank web pages, getting the right links is crucial if you want to be listed on the first search result page.

Google warning: is your site abused through redirects?

Tue, 17 Feb 2009 15:36:36 +0100

Google recently wrote in one of its official blogs that it is possible for spammers to take advantage of your website without ever setting a virtual foot in your server. Spammers can do this by abusing open redirects. What can you do to avoid this?

Three tips to compete with established websites on Google

Tue, 10 Feb 2009 15:36:36 +0100

Old websites have a big advantage over new websites. Websites that were around several years ago had far fewer competitors and it was much easier for them to get high rankings in that environment. How can you compete with these websites? Here are three tips.

How long does it take to get top rankings on Google?

Tue, 03 Feb 2009 15:36:36 +0100

Many people who start a website think that it is possible to get high rankings on Google within a few days. Unfortunately, this is not possible. Competition on the Internet is fierce and there are several factors that influence how long it takes until Google lists your website.

The art of writing a link exchange request that is not spam

Tue, 27 Jan 2009 15:36:36 +0100

Link exchange requests have a very bad reputation. The reason for that is that many people send mass link exchange requests that are nothing more than spam. However, if you want to get links from authority sites, you have to send link exchange requests. The secret of successful requests is to write link exchange messages that aren't spam.

Why link building is like losing weight

Tue, 20 Jan 2009 15:36:36 +0100

This week, we're telling you why link building is like losing weight and how this will help you to get better rankings on Google.

How to feed, indulge and guide Google's robot

Tue, 13 Jan 2009 15:36:36 +0100

Google's robot decides whether your website will get high positions in the search results or not. Give Google's robot what it needs and your website will get better rankings on Google.

Website checklist for 2009: is your website ready for the new year?

Tue, 06 Jan 2009 15:36:36 +0100

The new year 2009 might be a tough year for many businesses but if you do it correctly, it can be a very successful year for you. Use our 5 step checklist to find out if your website succeeds in the new year.

News 2008: the dollar value of a Google ranking and much more

Tue, 30 Dec 2008 15:36:36 +0100

What is the dollar value of a top ranking in Google? How can you increase your rankings? What has changed? This and many tips and tricks can be found in our 2008 summary.

Find the hidden message

Tue, 23 Dec 2008 15:36:36 +0100

This week, we're bringing you our Christmas puzzle instead of the main article. Can you find the hidden message?

How the bounce rate of your website can affect your Google rankings

Tue, 16 Dec 2008 15:36:36 +0100

Does Google use the bounce rate of a web page to specify the position of that page in the search results? What does this mean for your website rankings and what can you do to get a better bounce rate?

Ranking test: can there be too many links to your home page?

Tue, 09 Dec 2008 15:36:36 +0100

In an online webmaster forum, a webmaster described the link experiment that he did with his websites. He tried to find out how linking to the home page affected his rankings. Can too many links to the home page of your website have a negative effect on your rankings?

Action plan: what to do when your Google rankings have dropped

Tue, 02 Dec 2008 15:36:36 +0100

Has your website lost its rankings in Google? Did your rankings drop or did your website vanish completely from Google? Many things can cause a ranking drop. This article explains what you can do to get your rankings back.

Google's search engine optimization starter guide

Tue, 25 Nov 2008 15:36:36 +0100

Two weeks ago, Google released a so-called search engine optimization starter guide for webmasters. While the Google document does not tell you how your website can be listed on Google's first result page it will tell you what you shouldn't do if you want Google to index your web pages.

Do search engines think that your website is spam?

Tue, 18 Nov 2008 15:36:36 +0100

About three weeks ago, Microsoft was granted a new patent with the name Web Spam Classification Using Query Dependent Data. Although this patent application was filed by Microsoft, all major search engines probably use similar methods to classify web pages. Do search engines think that your website is spam?

Official Google statement: the effects of outbound links on your website

Tue, 11 Nov 2008 15:36:36 +0100

Do links to other websites have a positive or a negative effect on their Google rankings of your website? Are there right and wrong links? Google has published an official statement.

Five internal linking tips that will improve your search engine rankings

Tue, 04 Nov 2008 15:36:36 +0100

If you want your website to be indexed by search engines, it is important that your site has a good link architecture. Here are five tips that will help you to improve your link architecture as well as your search engine rankings.

Inbound link analysis: how long should a text link be?

Tue, 28 Oct 2008 15:36:36 +0100

The words that are used to link to your website improve your search engine rankings for these words on Google. But how long should the link text be? Which words will be considered? Is there an optimal length for text links?

Official Google statement: how to get high rankings

Tue, 21 Oct 2008 15:36:36 +0100

This month, the Google Webmaster blog published an article in which Google's Maile Ohye officially explained what it takes to get high rankings in Google's search result pages.

Two new spam tricks to get higher rankings on Google

Tue, 14 Oct 2008 15:36:36 +0100

Many people will do anything do get on Google's first result page. That's why some webmasters regularly come up with new spam methods to get on Google's first result page. Here are two new methods that people use to get high rankings on Google.

How to increase your sales with less traffic

Tue, 07 Oct 2008 15:36:36 +0100

Search engine optimization is not about getting as much traffic as possible. It's about getting the right kind of website traffic. Sometimes, less traffic can be better. This week, we're showing you that your sales can increase if your website gets less traffic. If you optimize your web pages correctly, you can multiply your revenue without working more.

Does Google ever forgive a penalized website?

Tue, 30 Sep 2008 15:36:36 +0100

Many of the methods that promise high search engine rankings are basically spam. Google doesn't like spam at all and if Google finds out that your website contains spam elements, your website will be penalized. Will Google forgive you if you remove the spam from your site?

Four important rules: how to get a #1 ranking on Google

Tue, 23 Sep 2008 15:36:36 +0100

Many people still don't know what it takes to convince Google that your website is more relevant than the millions of other websites on the Internet. There are four simple rules that will help you to get your website on Google's first result page.

How your web page titles can help you with local search

Tue, 16 Sep 2008 15:36:36 +0100

If you're selling products and services that are related to a special area, it is crucial that your website gets found by the right people. One of the easiest ways to get found by people that live in your area is to optimize your web page titles.

How to convince webmasters that they should link to your site

Tue, 09 Sep 2008 15:36:36 +0100

Suppose that you have a great website with great content. Your web pages are perfectly optimized for visitors and search engines and you have found many related websites that could link to your site. How do you convince these websites that they should link to your website? Here are five tips that will help you to convince other webmasters.

How Google Suggest influences the traffic you get from Google (+ Google web browser)

Tue, 02 Sep 2008 15:36:36 +0100

Last week, Google added the Google Suggest feature that had been available in beta for a long time to its main page. This might sound like a small change but it can have a big effect on the traffic that you get from Google. In addition, Google has released its own web browser today.

Five easy to make mistakes that keep search engine robots away from your website

Tue, 26 Aug 2008 15:36:36 +0100

Many webmasters don't get high rankings on Google and other search engines just because Google's indexing robot has difficulty to index their web pages. Read this article to find out how you can get Google to index your web pages.

Being first in the search results is not always the right thing

Tue, 19 Aug 2008 15:36:36 +0100

The number one position on Google is something that most webmasters try to achive. Unfortunately, many webmasters don't take the time to plan to find the best keywords for optimization. This can lead to problems with pay per click and with organic search engine optimization.

How to write link texts that will increase your Google rankings

Tue, 12 Aug 2008 15:36:36 +0100

Good link texts can give your website a boost in Google's search results. Unfortunately, many webmasters still don't take advantage of the full potential of optimized link texts. This article explains how you can make the most out of your links.

What Google's improved Flash indexing means for your website

Tue, 05 Aug 2008 15:36:36 +0100

A month ago, Google announced that they had improved the way it indexes Flash files. Has something changed in Google's search results in the meantime? Is this change good news for you if you have a Flash site?

A new search engine from Ex-Googlers challenges Google

Tue, 29 Jul 2008 15:36:36 +0100

A new search engine has been started by former Google employees. Could this be the next Google killer? How will this affect Google and your rankings?

Patent analysis: how search engines treat inbound links

Tue, 22 Jul 2008 15:36:36 +0100

This week, we're taking a look at a new ranking patent that has been granted to Yahoo. This patent can help you to better understand how to get higher rankings on Yahoo and Google.

How to GEO target Google

Tue, 15 Jul 2008 15:36:36 +0100

Do you want to get customers from outside the United States? Is your business located in Europe or another part of the world? There are a few things to consider if your website is aimed at people outside the United States.

Step-by-step guide: How to get high quality links

Tue, 08 Jul 2008 15:36:36 +0100

Link building is one of the most important search engine optimization steps. Without good inbound links, your website cannot get high rankings. These four easy steps will help you to link your website with some of the best sites on the Internet.

Top 4 reasons why your Google rankings have dropped

Tue, 01 Jul 2008 15:36:36 +0100

Most webmasters face this problem sooner or later. The rankings of your website on Google have dropped and you don't know why this happened. Read this article to find out why this could happen to your website.

Does your CTR influence your Google rankings?

Tue, 24 Jun 2008 15:36:36 +0100

Google uses the click through rate to rank the paid search results. The more clicks an ad gets, the higher it will be ranked in the search results. Does Google also use this method for the regular search results?

Can your business afford a quick and easy SEO solution?

Tue, 17 Jun 2008 15:36:36 +0100

Webmasters want quick and easy solutions to their problems. Most people want to get high rankings in Google and they want these rankings now. Here are the most popular quick fix solutions.

Does your website have no or the wrong Sitelinks in Google?

Tue, 10 Jun 2008 15:36:36 +0100

More and more websites get Sitelinks in Google's search results. What are they, how can they help your website and how can you influence which links Google will use for your Sitelinks? What can you do if Google displays the wrong links?

Does your domain name prevent your website from getting high rankings?

Tue, 03 Jun 2008 15:36:36 +0100

Does your domain name prevent your website from getting high rankings? This week, we're taking a look at the ranking problems that many webmasters experienced with .info domains. Is there a ranking filter for .info domains?

All you need to know about duplicate content

Tue, 27 May 2008 15:36:36 +0100

Although there is no such thing as a general duplicate content penalty it is difficult to get high rankings for a web page which contents can also be found on other web pages. What do search engines do with duplicate content and how can you avoid problems with duplicate content? All you need to know can be found in this article.

How to explain to your boss why website optimization is important

Tue, 20 May 2008 15:36:36 +0100

People not involved in website optimization often have difficulty to understand search engine optimization and the different methods that are involved. If you have to explain the basic SEO concepts to your boss, the following list will help you.

Google's -60 penalty and how to avoid it

Tue, 13 May 2008 15:36:36 +0100

During the last weeks, people in online forums observed some strange Google result changes. Rumor has it that there is a new -60 penalty. Which websites are penalized? How can you avoid getting penalized?

How much is a Google top ranking worth?

Tue, 06 May 2008 15:36:36 +0100

High rankings on Google can make the difference between an extremely successful online business and a total failure. The position of your website in Google's search results can make or break your business. But how much exactly is a top ranking on Google worth? What can a top ranking on Google do for your business?

Can your website usability influence your search engine rankings?

Tue, 29 Apr 2008 15:36:36 +0100

Do search engines care about the usability of your web pages? Does it make a difference whether your web pages are easy to navigate or not? A recent patent application from Yahoo indicates that search engines might take a look at your web page design.

How the age of your and other people's websites affects your rankings

Tue, 22 Apr 2008 15:36:36 +0100

A new patent application with the name "Ranking Domains Using Domain Maturity" shows how search engines could determine the quality of a web page by its age.

Study: what do people click in search results?

Tue, 15 Apr 2008 15:36:36 +0100

A new study about the click behavior of web searchers has been released this month. What do people click and what does this mean for your website rankings?

A major Google algorithm update might be on the way

Tue, 08 Apr 2008 15:36:36 +0100

Webmasters in a discussion forum have noticed changes in Google's search results. Do we have to expect a larger ranking algorithm update? How will this influence the ranking of your web pages in Google's search results?

Is your website text too complicated for your website visitors?

Tue, 01 Apr 2008 15:36:36 +0100

Are you sure that your website visitors understand the text on your web pages? If your web pages are difficult to understand, you might not earn as much as you could with your website. There is a simple test that enables you to check the readability of your web pages.

Does your website look like spam to search engines?

Tue, 25 Mar 2008 15:36:36 +0100

Is your website nowhere to be seen in Google? It might be that Google doesn't like your website because it looks like spam. Check this list to find out whether your website might look like spam or not.

Are your AdWords results getting worse?

Tue, 18 Mar 2008 15:36:36 +0100

If you find that your per click prices are going through the roof while your conversions are going down you should check your AdWords strategy. These tips will help you to save a weak campaign.

How to get Google Sitelinks for your website

Tue, 11 Mar 2008 15:36:36 +0100

Many webmasters wonder how they can make Google display additional Sitelinks for their websites. What exactly are Sitelinks, how can you get them and are they worth the effort?

Google's new method to detect duplicate content

Tue, 04 Mar 2008 15:36:36 +0100

Google's new patent application on near duplicate content describes a new method how Google tries to keep its users from finding redundant content in the result pages. How does this affect your web pages?

How Yahoo's phrased based indexing affects your website rankings

Tue, 26 Feb 2008 15:36:36 +0100

Yahoo recently published a patent applications that gives some insight on how Yahoo finds and evaluates keyword phrases on web pages. How does this affect the position of your web pages in the search results?

Get top 10 rankings on Google with IBP 10

Tue, 19 Feb 2008 15:36:36 +0100

We released the brand new version of our popular SEO software tool IBP. The new version IBP 10 has everything that you need to get top 10 rankings on Google, Yahoo and other search engines.

Seven things you can do to improve the link structure of your website

Tue, 12 Feb 2008 15:36:36 +0100

The internal link structure of your site allows you to spread the link power of your home page to the individual pages of your site. The right structure can help you to increase your search engine rankings.

Google backs out of the position 6 penalty

Tue, 05 Feb 2008 15:36:36 +0100

Three weeks ago, we informed you about Google's new position 6 penalty. At this time, it was unclear why Google assigned this penalty to some websites. It seems that Google doesn't use this penalty anymore. Why did this happen?

New technologies detect black-hat SEO methods

Tue, 29 Jan 2008 15:36:36 +0100

Search engine optimization methods are divided in two categories: black hat SEO and white hat SEO. Recent developments indicate that websites that use black-hat methods will be in trouble soon.

Mosaic cloaking: a new form of search engine spam?

Tue, 22 Jan 2008 15:36:36 +0100

Webmasters involved in rather shady search engine optimization methods invented a new form of cloaking. That new method has been called mosaic cloaking and it is an attempt to make cloaking less detectable.

Google's new position 6 penalty

Tue, 15 Jan 2008 15:36:36 +0100

A discussion in an online webmaster forum indicates that Google might have invented a new ranking penalty for websites that rank well for popular search terms. Is your website affected by this penalty?

Hot or not? Does Google really use a new ranking algorithm?

Tue, 08 Jan 2008 15:36:36 +0100

Webmasters recently found an anomaly in Google's ranking results. Has Google changed its algorithm to artificially increase the ranking of new pages? This article has the details.

All important articles of 2007

Tue, 01 Jan 2008 15:36:36 +0100

We published many articles in 2007 that will help you to get more out of your website. The categorized articles in this issue help you to increase the rankings on your website on Google and other major search engines.

Axandra's Christmas SEO crossword puzzle

Tue, 25 Dec 2007 15:36:36 +0100

Instead of our regular weekly articles, news and facts, we decided to publish a Christmas crossword puzzle about search engine optimization this week. Have fun! :-)

How Google creates the description of your website for the result page

Tue, 18 Dec 2007 15:36:36 +0100

Having high rankings on search engines is a great thing. However, it's also important that your web pages are displayed with an attractive description in the search results. If the description is not appealing to web surfers then they might not click the link.

Google, Yahoo, the X-Robots directive and your website rankings

Tue, 11 Dec 2007 15:36:36 +0100

Last week, Yahoo announced that they now support the X-Robots-Tag in the HTTP header. This new tag allows you to influence how Google and Yahoo index your website pages. Has it an effect on your search engine rankings?

Google warns against cloaking: we can detect it

Tue, 04 Dec 2007 15:36:36 +0100

In a recent blog post, Google's anti-spam engineer Matt Cutts wrote about cloaking. The blog post makes several things clear. You put your website at risk if you use cloaking.

New robots.txt commands: make sure that Google can index your site

Tue, 27 Nov 2007 15:36:36 +0100

It seems that Google is currently experimenting with new robots.txt commands. If your robots.txt file accidentally contains one of the new commands, it might be that your robots.txt file tells Google to go away.

Are you paying too much for your AdWords ads? Change it now!

Tue, 20 Nov 2007 15:36:36 +0100

Pay per click marketing can be a good addition to organic search engine optimization. However, if you do it wrong, pay per click will cost you a fortune without bringing results. If you do it right, AdWords ads will help you to make more money.

Troubleshooting: how search engines can misunderstand your web pages

Tue, 13 Nov 2007 15:36:36 +0100

This is a common problem. Your web designer has created a beautiful page with nice graphics, great content and great Flash animations. Unfortunately, it seems that search engines won't list your website no matter what you do.

Top 6 reasons why your search engine rankings have dropped

Tue, 06 Nov 2007 15:36:36 +0100

Have your rankings dropped recently? Before you do anything, you should try to find out what has caused your ranking drop.

Reciprocal links are alive and kicking

Tue, 30 Oct 2007 15:36:36 +0100

A while back there was quite a bit of scare mongering going around the SEO industry about how reciprocal links were dead. No, reciprocal links are not dead and now I have the proof.

How long does it take until a new site ranks in Google, Yahoo and MSN?

Tue, 23 Oct 2007 15:36:36 +0100

How long does it take exactly until search engines list a new site in the top 10 rankings? This test has the answers.

Are you unintentionally spamming search engines?

Tue, 16 Oct 2007 15:36:36 +0100

Are you sure that your website is free of hidden text? There are many ways to create hidden text unintentionally. Google might penalize your website for something you did not intend to do.

How to overcome Google's filter for new websites

Tue, 09 Oct 2007 15:36:36 +0100

It's easier to get high rankings on Google with older websites than it is with new websites. Why is this so and what can you do to get high rankings on Google if you have a brand new website?

The most important factor for successful SEO (hint: it's not inbound links)

Tue, 02 Oct 2007 15:36:36 +0100

If you want to get high rankings on search engines then you have to consider many different factors. There is one factor that is more important than any other ranking factors.

The perfect incoming link for high search engine rankings

Tue, 25 Sep 2007 15:36:36 +0100

It's important that you get the right kind of links if you want to get high rankings on Google. If you have 20 good incoming links then you'll get better rankings than with 100 bad incoming links. So what makes a good incoming link? There are several points that can make a link better than other links.

4 tips to increase your sales by creating a trustworthy website

Tue, 18 Sep 2007 15:36:36 +0100

Even if you have high search engine rankings, people still might not buy from you. The reason for that is that your website might not be trustworthy. Of course, you need a professional web design to create trust. However, there are a few other things that are necessary to convince your website visitors that they should do business with you.

Top 3 tips to get indexed on Google within 48 hours

Tue, 11 Sep 2007 15:36:36 +0100

If you have a new website then it takes some time until Google visits your web pages. Even if you submit your website to Google via their regular submission form, it usually takes weeks until Google visits your site. There are some things you can do so that Google indexes your web page within 48 hours and not within weeks.

The effect of unnatural linking patterns on your search engine rankings

Tue, 04 Sep 2007 15:36:36 +0100

Inbound links are one of the most important factors that Google uses to calculate the position of a website in the search results. Some years ago, it was enough to get a lot of inbound links to top Google's search results. Nowadays, it's not that easy. Google has started to detect unnatural linking patterns.

How to fake PageRank and how to find websites with faked PR

Tue, 28 Aug 2007 15:36:36 +0100

Although most professional search engine optimizers agree that the green PageRank display has little to do with the actual performance of a website in Google and other search engines, many webmasters still focus on websites with a high PageRank when it comes to link building and website promotion. The PageRank a website can be faked easily.

Search engine market shares in Europe

Tue, 21 Aug 2007 15:36:36 +0100

If you target international markets then it's important to know which search engines are used by European web surfers. Google has a large market share in the US. Astonishingly, Google's market share seems to be even bigger in Europe. Here are the numbers from Germany, France and the UK.

The importance of page 1 listings and how to get them

Tue, 14 Aug 2007 15:36:36 +0100

High search engine rankings are important if you want to get more customers and more sales. Is it important to be listed on the first result page or is it enough to be listed in the top 30 results?

How Google might filter annoying pages

Tue, 07 Aug 2007 15:36:36 +0100

Google recently filed a patent application with the title "Detecting and rejecting annoying documents". Should you check your web pages?

Google's Matt Cutts: do not stuff your keywords

Tue, 31 Jul 2007 15:36:36 +0100

Keyword stuffing is one of the oldest spamming techniques on the Internet. Many webmasters still use that technique although most search engines can detect it nowadays. Last week, Google's anti-spam engineer Matt Cutts made fun of a website that used keyword stuffing.

How your competitors can sabotage your website rankings

Tue, 24 Jul 2007 15:36:36 +0100

Not all of your competitors might have good business ethics. If someone wants to harm your online business, he might sabotage your website rankings.

A new SEO trick for high Google rankings

Tue, 17 Jul 2007 15:36:36 +0100

Some webmaster use a new search engine optimization practice to get high rankings on Google. They hotlink images from other web servers to get on Google's first results page. Will this method also work for your site?

One-way links, reciprocal links, three-way-links. What's best?

Tue, 10 Jul 2007 15:36:36 +0100

There's a lot of rumor about one-way links, reciprocal links and three-way links on the Internet. Which of these links will work best for your business and which links do you need to get higher search engine rankings?

What is better: PPC or SEO?

Tue, 03 Jul 2007 15:36:36 +0100

Many webmasters are unsure whether they should advertise their website with SEO (search engine optimization) or PPC (pay per click advertising). Actually, most commercial websites work best if you use both SEO and PPC. The exact mix depends on your goals.

The risk of over-optimization

Tue, 26 Jun 2007 15:36:36 +0100

Many webmasters overlook an important part of search engine optimization: if you over optimize your web pages, chances are that your website rankings might drop because your site has been designed for search engines and not for websurfers. Read this article to learn how to avoid over-optimization.

Insider information about Google's ranking algorithm

Tue, 19 Jun 2007 15:36:36 +0100

The New York Times has recently published an article about Amit Singhal. Amit Singhal is in charge of Google's ranking algorithm. The interview reveals some interesting facts about Google's ranking algorithm.

Google ranking tips from a Google employee

Tue, 12 Jun 2007 15:36:36 +0100

Last week, Google's Matt Cutts had a Q and A on the SearchMarketingExpo in Seattle. Here's a summary of the most important statements.

How to clear bad press from search engine results

Tue, 05 Jun 2007 15:36:36 +0100

No matter how good your company is, some people will always write something negative about your site, even if you tried your best to help them. What can you do if web pages with negative comments appear on the first result page for your company name?

Do no-follow links count for search engine rankings?

Tue, 29 May 2007 15:36:36 +0100

Actually, the rel=nofollow attribute should prevent search engines from following special links. Some webmasters might have found out that nofollow links will help your search engine rankings though.

New study: which web page elements lead to high Google rankings?

Tue, 22 May 2007 15:36:36 +0100

The German company Sistrix analyzed the web page elements of top ranked pages in Google to find out which elements lead to high Google rankings. They analyzed 10,000 random keywords, and for every keyword, they analyzed the top 100 Google search results.

Are search engine spammers exploiting your web pages?

Tue, 15 May 2007 15:36:36 +0100

A recent thread in a webmaster forum indicated that some search engine spammers might exploit the new XML sitemaps files. Has your sitemaps file been abused by spammers? Can using a sitemaps file harm your rankings?

Two new Google ranking patents

Tue, 08 May 2007 15:36:36 +0100

Google filed two new ranking patents in April: Document Scoring Based on Traffic Associated with a Document and Document Scoring Based on Query Analysis. What do these new patents reveal about Google's ranking algorithm? How can they help you?

The influence of semantic indexing on your search engine rankings

Tue, 01 May 2007 15:36:36 +0100

Semantic indexing is getting more and more important to search engines. What exactly is semantic indexing and how does it influence your search engine rankings?

What Google thinks about hidden and paid links

Tue, 24 Apr 2007 15:36:36 +0100

Some webmasters use hidden or paid links to increase the link popularity of their websites. Google's anti-spam engineer Matt Cutts recently commented on these links. Can you get in trouble?

Search engine submission with the new Sitemap protocol

Tue, 17 Apr 2007 15:36:36 +0100

Ask.com has joined the team so that now all four major search engines support the Sitemap protocol. In addition, the search engines now can automatically detect your Sitemaps file. What does this mean for your web site?

How to deal with Google's latest ranking algorithm changes

Tue, 10 Apr 2007 15:36:36 +0100

There is a new change in Google's ranking algorithm. It looks as if more pages are added to Google's supplemental results and that Google might re-rank the results based on new quality criteria. How can your web site benefit from the new algorithm?

What Google could do if they were evil

Tue, 03 Apr 2007 15:36:36 +0100

You probably know Google's informal company motto "Don't be evil". Google is a very successful company that knows a lot about its advertisers and users. In addition, Google has a market share that would allow them do certain things. Read this article to learn what Google could do if they were evil.

All about Google's new PPA advertising product

Tue, 27 Mar 2007 15:36:36 +0100

Until now, Google has primarily sold pay-per-click (PPC) ads, so-called AdWords ads: advertisers pay when someone on Google or a Google partner site clicks on the ad. Google is testing a new advertising system that allows businesses to advertise on a cost per action basis.

How to work around Google's spam filters - Part 5

Tue, 20 Mar 2007 15:36:36 +0100

Duplicate content, false use of the robots.txt file and Google bowling can be the reason if your web site rankings on Google dropped. This article will help you to find a solution.

How to work around Google's spam filters - Part 4

Tue, 13 Mar 2007 15:36:36 +0100

Co-citation, too many pages at once and over-optimization and cause problems with your Google rankings. Read this article to learn how to avoid these problems.

How to use the new NOYDIR tag on your web pages

Tue, 06 Mar 2007 15:36:36 +0100

Yahoo announced support for a new meta tag called "NOYDIR". The new tag will complement the "NOODP" meta tag that is already supported by all major search engines. Read this article to learn how to use the new tag on your web pages.

How to work around Google's spam filters - Part 3

Tue, 27 Feb 2007 15:36:36 +0100

If you use the wrong search engine optimization techniques then Google won't list your web site. Read this article to learn how to avoid getting caught be Google's spam filters.

15 Google spam filters and how to avoid them - Part 2

Tue, 20 Feb 2007 15:36:36 +0100

If your web site gets caught by one of Google's spam filters, it will be very difficult to get high Google rankings. Did you check your web site against these three link filters? Read on to learn more.

15 Google spam filters and how to avoid them - Part 1

Tue, 13 Feb 2007 15:36:36 +0100

If your web site gets caught by one of Google's spam filters, it will be very difficult to get high Google rankings. In this article series, we'll take a look a the 15 most common Google spam filters and we'll tell you how you can get around them.

The top 5 factors for successful web sites in 2007

Tue, 06 Feb 2007 15:36:36 +0100

If you want to have a successful web site and if you want to get high rankings on search engines then your web site must have the right factors. Here are the top 5 factors for successful web sites in 2007.

The end of Google bombs?

Tue, 30 Jan 2007 15:36:36 +0100

Google bombs have become a problem for Google. The official Google webmaster blog recently had a statement about Google bombs and how Google deals with them. How does this new algorithm affect your Google rankings?

Google's plans for the next weeks

Tue, 23 Jan 2007 15:36:36 +0100

Matt Cutts has just revealed Google's latest ranking plans for 2007. Read this article to learn how your web site will be affected by these plans.

Will this famous Google SEO guru quit?

Tue, 16 Jan 2007 15:36:36 +0100

Matt Cutts is the poster boy of Google and the search engine optimization (SEO) community. Thousands of webmasters follow every single word on this blog. Rumor has it that he is going to leave Google.

Does Google read your CSS files?

Tue, 09 Jan 2007 15:36:36 +0100

Many webmasters reported that Google's spider started to index their external CSS files. What are CSS files, why does Google index them and how can this affect your rankings on Google and other search engines?

Official Google statement: How to deal with duplicate content problems

Tue, 02 Jan 2007 15:36:36 +0100

Duplicate content is a problem that worries many webmasters. Rumor has it that duplicate content can hurt your Google rankings and that web pages that copy your web site content can harm your rankings. Read this article to learn what Google has to say about duplicate content.

Happy Holidays!

Tue, 26 Dec 2006 15:36:36 +0100

May you enjoy family, frends and lots of laughter now and throughout the New Year!

All you need to know about search engine optimization in 2006

Tue, 19 Dec 2006 15:36:36 +0100

If you need information about Google's ranking algorithm and if you want to know how to get high rankings on Google, then our newsletter archive offers valuable information for you.

Google's Matt Cutts talks about search engine optimization traps

Tue, 12 Dec 2006 15:36:36 +0100

The head of Google's anti-spam team Matt Cutts publicly reviewed some web sites at the 2006 PubCon in Las Vegas. Some statements in these public reviews might help you to improve your rankings on Google and Yahoo.

Outperform your competitors with better keywords

Tue, 05 Dec 2006 15:36:36 +0100

If you optimize your pages for keywords that your potential customers use a lot, but your competitors haven't thought of, you win. Click here to learn how to find these keywords.

Find the very best keywords for your web site with new powerful SEO tools

Tue, 28 Nov 2006 15:36:36 +0100

Finding the right keywords is an important step that you should take seriously if you want to be successful with your web site. New SEO tools help you to find the best keywords for your site.

Google, Yahoo and Microsoft team up for Sitemaps protocol

Tue, 21 Nov 2006 15:36:36 +0100

Last week, Google, Yahoo and Microsoft agreed to support the Sitemap 0.9 protocol. How can this new standard help you to improve the ranking of your web site in search engines?

Official Google statement: Can links to other web sites hurt your rankings?

Tue, 14 Nov 2006 15:36:36 +0100

Linking to other web sites can hurt your rankings if you link to the wrong web sites. A Google official has recently commented on bad neighborhood links and how they affect your web site rankings on Google.

Google's new way to deal with dynamically created pages

Tue, 07 Nov 2006 15:36:36 +0100

Dynamically created web pages often cause problems with search engines. If your web pages are dynamically created, it's likely that many search engines have difficulty to index them. Google has a new way to deal with these pages.

Google's -30 penalty

Tue, 31 Oct 2006 15:36:36 +0100

Webmasters in online forums have discovered a new Google filter that Google uses to downrank web sites in its result pages. Has this filter been applied to your web site? How can you avoid that Google applies that filter to your site?

Google's SandBox and TrustRank filters and your web site

Tue, 24 Oct 2006 15:36:36 +0100

Google's Sandbox and Google's TrustRank are often discussed in webmaster forums. How do these factors influence your web site rankings on Google and what can you do to get out of the sandbox or to get a high TrustRank?

The right click distance can improve your search engine rankings

Tue, 17 Oct 2006 15:36:36 +0100

Click distance is another factor that shows how important it is that search engines can find and parse your web pages quickly and easily. Read this article to learn more about click distance and its influence on your search engine rankings.

How Google's latest PageRank update affects your web site

Tue, 10 Oct 2006 15:36:36 +0100

Google has updated the PageRank display in its toolbar again. How does this change affect your web site and your rankings on Google?

6 reasons why search engines ignore your web pages

Tue, 03 Oct 2006 15:36:36 +0100

Is your web site still not listed on search engines although you submitted it weeks ago? There are several reasons why search engines might ignore your web pages.

How to get out of Google's supplemental results

Tue, 26 Sep 2006 15:36:36 +0100

Google uses two indexes for its search results. The normal index and the supplemental results index. This article explains how to find out how many of your pages are listed in Google's supplemental results.

Google's new Sitelinks and your web site

Tue, 19 Sep 2006 15:36:36 +0100

Google recently started to include a set of links below some results to pages within the site. These new additional links are called Sitelinks. Read this article to learn how these links might affect your web site.

How to get links from an authority site

Tue, 12 Sep 2006 15:36:36 +0100

Webmasters are always looking for ways to get inbound links from authority web sites. For improving search engine rankings, an incoming link from an authority site is worth more than an incoming link from an average site.

What Google's SEO videos tell you

Tue, 05 Sep 2006 15:36:36 +0100

Google's Matt Cutts has released a number of videos in which he talks about the way Google works. What can you learn from these videos?

This is more important than getting more traffic

Tue, 29 Aug 2006 15:36:36 +0100

Many webmasters focus on getting more traffic to their web sites. While getting visitors is very important, there is one thing that is more important than getting as many visitors as possible. Read on to learn what it is.

Leaked AOL data: the importance of top search engine rankings

Tue, 22 Aug 2006 15:36:36 +0100

Earlier this month, AOL released sensitive search data detailing 20 million searches preformed by 658,000 subscribers.While the AOL data obviously raises privacy concerns, it can contain useful information for search engine marketers.

How to find out if visitors from search engines buy something on your web site

Tue, 15 Aug 2006 15:36:36 +0100

Do you know which search terms people use on search engines to find your web site? Do you know which search engines send you the most visitors? Do you know how many of these visitors purchase something on your web site? You can get the answer to these questions quickly and easily.

How to use the NOODP tag to influence your search engine listings

Tue, 08 Aug 2006 15:36:36 +0100

Google and MSN will often use the text that the ODP uses to describe your web site in their own search results. Unfortunately, the descriptions in the Open Directory Project are often outdated and they don't reflect the current status of a web site.

Inbound links and optimized content for your web site

Tue, 01 Aug 2006 15:36:36 +0100

The contents of a web page are important for the search engine rankings of a web page. Inbound links are even more important if you want to get high rankings on Google, Yahoo and MSN.

New study: How to get high rankings on Google, Yahoo and MSN

Tue, 25 Jul 2006 15:36:36 +0100

The search marketing company Fortune Interactive conducted a study in which they wanted to find out what factors influence web site rankings on the three major search engines. Read on to get the results.

How to submit your web site to all Internet directories

Tue, 18 Jul 2006 15:36:36 +0100

Internet directories have become very popular because they are an easy way to get inbound links to your web site. There's an easy way to submit your web site quickly to as many Internet directories as possible.

The effect of outgoing links on your web site

Tue, 11 Jul 2006 15:36:36 +0100

While most webmasters are aware that incoming links are important to the success of a web site, many site owners don't know that outgoing links also have an impact on their web sites. Learn how outgoing links influence search engines and web site visitors.

How to get high Google rankings with Flash sites

Tue, 04 Jul 2006 15:36:36 +0100

Flash movies are a great way to add multimedia elements to a web site. Unfortunately, Flash cannot be indexed by most search engines. For that reason, it is very difficult to get high search engine rankings for Flash sites. This article explains how to get top rankings on Google with Flash sites.

How to analyze the linking structure of your competitors

Tue, 27 Jun 2006 15:36:36 +0100

A web page with 50 inbound links can have better rankings than a web page with 500 inbound links. If other pages rank higher than your web pages, then you have to analyze the linking structure of these pages.

New SEO tool offers everything for on-site and off-site optimization

Tue, 20 Jun 2006 15:36:36 +0100

This new SEO software tool offers everything you need for web page optimization and inbound link optimization.

The final goal of search engine optimization

Tue, 13 Jun 2006 15:36:36 +0100

Most businesses have realized that search engine optimization (SEO) is important if you want to succeed on the Internet. If you miss the mark, search engine optimization can cost a lot of time and money without getting results. If you do it right, SEO will improve your business.

Google uses a new spider to index web pages

Tue, 06 Jun 2006 15:36:36 +0100

Google is using a new bot for their AdWords advertising system that automatically spiders and analyzes the content of advertising landing pages. What does this mean to your organic search engine rankings? What does this mean to your PPC ads and your organic search engine rankings?

What Google knows about your domain name

Tue, 30 May 2006 15:36:36 +0100

There's a lot of speculation about the information that Google has about domain names. What does Google know about your domain name and what do they not know?

Google official: PageRank is not a big deal

Tue, 23 May 2006 15:36:36 +0100

Many webmasters are still obsessed with the green PageRank bar in Google's toolbar. Matt Cutts is a Google engineer who knows exactly how the Google ranking algorithm works. He confirmed that PageRank is not the only important factor for Google.

The effect of co-citation on your rankings

Tue, 16 May 2006 15:36:36 +0100

The effect of co-citation is often overlooked by search engine optimizers. The other web sites to which your link partners link can influence your search engine rankings. Read on to learn more about this important topic.

PageRank, TrustRank and your web site

Tue, 09 May 2006 15:36:36 +0100

Yahoo has file a new patent with the name "Link based spam detection". It's another attempt from Yahoo to improve the relevancy of their search results by detecting links from link farms and other shady link sources. Read on to find out how this affects your web site.

Does Google think that your web site is spam?

Tue, 02 May 2006 15:36:36 +0100

Google has extended the penalty notification experiment that was started last year. Google's Webspam team now works with the Google Sitemaps team to alert some (but not all) site owners of penalties for their site.

Googlebot and Mediabot - Can you get in trouble?

Tue, 25 Apr 2006 15:36:36 +0100

Google's Matt Cutts revealed interesting information about Mediabot and how it could influence your Google rankings. If you do it wrong, your web site can get it trouble on Google.

Do hackers hijack your search engine listings?

Tue, 18 Apr 2006 15:36:36 +0100

Are your search engine rankings still yours? Other people might hijack your search engine rankings and they might steal your web site visitors. The worst thing is that you might not even notice it. This article explains how you can protect your web site.

New Google acquisition: Can we expect a shift in Google's ranking algorithm?

Tue, 11 Apr 2006 15:36:36 +0100

Google has recently acquired an advanced text search algorithm that has been invented by University of New South Wales PhD student Ori Allon. Will this change the way Google ranks web sites?

Can duplicate content really influence your rankings?

Tue, 04 Apr 2006 15:36:36 +0100

Every few months, webmaster forums discuss if search engines penalize duplicate content. Can duplicate content affect your search engine rankings? What can you do about that?

A new Google trick: how to get links from high PageRank sites

Tue, 28 Mar 2006 15:36:36 +0100

There's a new trick that some webmasters use to get high rankings on Google. Just like the trick we mentioned in a previous issue of our newsletter, this new technique exploits security holes of other web sites.

Google, your web site and CSS spam

Tue, 21 Mar 2006 15:36:36 +0100

Hiding content and links in CSS code that is not visible to human web surfers has become popular among webmasters who want to trick search engines. Should use use this for your web site?

Google's Big Daddy update- Is your site supplemental?

Tue, 14 Mar 2006 15:36:36 +0100

Google's latest update Big Daddy continues to cause problems for some webmasters. Many webmasters have reported that all of their web pages except for their index page have been moved to Google's supplemental index. What can you do to solve this problem?

What search engines plan for the future

Tue, 07 Mar 2006 15:36:36 +0100

At the recent Wharton Technology Conference in Philadelphia representatives from Google, Yahoo and MSN Search discussed the future of search technologies. The big search engine companies have different ideas on how search engines will change over the next few years.

What can you do if your web site rankings have dropped?

Tue, 28 Feb 2006 15:36:36 +0100

Some webmasters face the problem that their good web site rankings have been dropped or that their web pages have not been listed at all. If your web site rankings have been dropped, you can do the following to get your web site back to the result list.

Google hypertext matching analysis and search engine optimization

Tue, 21 Feb 2006 15:36:36 +0100

There are many rumors about the best way to get listed on Google. Every now and then, a new secret trick pop ups that promises that your web site will get top Google rankings quickly and easily. What can Google's hypertext matching analysis help you to get better rankings?

Find the keywords that convert to sales

Tue, 14 Feb 2006 15:36:36 +0100

Having high rankings on search engines is pointless if these rankings don't convert to sales. It's better to have high rankings for 10 keywords that convert to sales than high rankings for 100 keywords that only bring you visitors. For that reason, it is important to find the keywords that work best for your business. By focusing on these keywords, you can greatly increase your revenue.

The Stanford University reveals how to add credibility to your web site

Tue, 07 Feb 2006 15:36:36 +0100

The Stanford University compiled a list of 10 guidelines for building the credibility of a web site. These guidelines are based on three years of research and on several studies about that topic. What does this mean to your site?

Bigdaddy: Big changes on Google to come

Tue, 31 Jan 2006 15:36:36 +0100

Google has announced a major update that will affect the ranking of web pages in Google's index. In contrast to the usual algorithm updates, this update will be much bigger because it changes the way Google works behind the scenes.

Can online press releases really increase your search engine rankings?

Tue, 24 Jan 2006 15:36:36 +0100

Online press releases have become a popular because some webmasters think that they can increase the search engine rankings of their web sites with them. Do online press releases really help your search engine rankings? How can you benefit from these services?

New study: people judge your web site by the cover - in 50 milliseconds

Tue, 17 Jan 2006 15:36:36 +0100

A new study that was recently published in the journal "Behaviour and Information Technology" shows how important it is to make a good first impression with your web site.

Official Google statement: How does Google collect and rank results?

Tue, 10 Jan 2006 15:36:36 +0100

Google recently released an official explanation of how they rank results their newsletter for Librarians. In this document, Google engineer Matt Cutts explains how Google decides what result goes at the top of the list. Here are the most important facts from the document.

Beware the reciprocal link short sellers

Tue, 03 Jan 2006 15:36:36 +0100

Within the SEO realm, there are a number of high-profile "reciprocal link short sellers". Many of the most vocal have been doing it for several years, using their "expert" status and industry influence to disparage the practice of reciprocal linking, calling it ineffective, immoral, and worse.

U.S. online shoppers spent $25 billion in one week

Tue, 27 Dec 2005 15:36:36 +0100

Holiday shoppers in the United States had spent $25 billion online during one week ending 16 December and electronics and clothing items were their favourites. This represents a 25 per cent increase over the same period in 2004.

One year of search engine optimization

Tue, 20 Dec 2005 15:36:36 +0100

We published a number of articles that help you to get your web site to the top of Google's search results in 2005. Our 2005 archive is full of tips and tricks that help you to get better search engine rankings.

How to react to Google's latest AdWords changes

Tue, 13 Dec 2005 15:36:36 +0100

Google has incorporated a new factor to its Quality Score. If you're advertising on Google AdWords, this new factor might influence the position of your ads and the minimum price you have to pay for your bids. What do you have to do to make the best out of the situation?

Why Google is not happy with its results

Tue, 06 Dec 2005 15:36:36 +0100

Google's founders are not satisfied with the quality of Google's search results. This article explains why this is so and what you can do to survive future ranking algorithm updates on Google.

Is cloaking the holy grail of SEO?

Tue, 29 Nov 2005 15:36:36 +0100

Cloaking obviously works. Should you use it for your website and what should you do to get high rankings on Google, Yahoo and other important search engines?

New features in Google Sitemaps

Tue, 22 Nov 2005 15:36:36 +0100

Last week, Google added new features to its Sitemaps service. After verifying that you are really the webmaster of a site, you can access some statistics about the information Google has about your site. This kind of information can help you to spot possible reasons when Google doesn't index your site.

Google Analytics - is it worth its real price?

Tue, 15 Nov 2005 15:36:36 +0100

Yesterday, Google released a new web tracking service with the name Google Analytics. Google claims that the service is free. Is Google Analytics worth its real price?

How to benefit from Google's Jagger update

Tue, 08 Nov 2005 15:36:36 +0100

Google's ranking algorithm update Jagger has rearranged the result pages on Google. How can you benefit from Google's new ranking algorithm?

Are you ready for local search?

Tue, 01 Nov 2005 15:36:36 +0100

Google's upcoming service Google Base (see news below) shows a clear trend: search engines try to make their search results and ads as targeted as possible. What can you do to benefit from this trend?

Google's current ranking algorithm update

Tue, 25 Oct 2005 15:36:36 +0100

Google is currently updating its ranking algorithm. What can you do to benefit from the new ranking algorithm?

How to succeed with search engine optimization

Tue, 18 Oct 2005 15:36:36 +0100

Much has happened to search engine optimization in the last years. It has become much more difficult to get high rankings for a website. However, it's still possible to get your website at the top of the list if you do the right things.

The Google - Sun deal and its impact on search

Tue, 11 Oct 2005 15:36:36 +0100

Last week, Google Inc. CEO Eric Schmidt and Sun Microsystems CEO Scott McNealy announced a distribution partnership.Google also filed a new patent. What does this mean for search?

The importance of being first

Tue, 04 Oct 2005 15:36:36 +0100

A recently conducted study examined the links users followed on the search engine results page. What does this mean to you and how can you benefit from it?

A new bad trick for high Google rankings

Tue, 27 Sep 2005 15:36:36 +0100

Some webmasters have discovered a new trick to get inbound links from authority websites. At the moment, it seems to be possible to improve your Google rankings with that trick.

Google's Matt Cutts talks about buying links

Tue, 20 Sep 2005 15:36:36 +0100

Being one of the main software engineers on Google, Matt Cutts knows best about Google indexing and quality control issues. Find out what he thinks about buying links.

Can grammar and spelling influence your Google rankings?

Tue, 06 Sep 2005 15:36:36 +0100

There's a new theory that Google might also consider the grammar and spelling mistakes on your web pages. What does this mean to your website?

An open search engine optimization (SEO) analysis

Tue, 30 Aug 2005 15:36:36 +0100

We have received more than 293 suggestions for an open SEO analysis. This week, we're taking a closer look at one of the suggested pages.

Search engine insiders talk about links

Tue, 23 Aug 2005 15:36:36 +0100

On a recent search engine conference, Tim Mayer from Yahoo, Matt Cutts from Google and Kaushal Kurapti from Ask Jeeves revealed information on how these three search engines analyze links to determine the ranking of web pages in a public discussion.

Is KEI (Keyword Effectiveness Index) really a good indicator for useful keywords?

Tue, 16 Aug 2005 15:36:36 +0100

Some webmasters also use the Keyword Effectiveness Index (KEI) to determine the value of their keywords. Does it really make sense to choose keywords that way and is KEI something you should use for your keywords?

Keywords and search engine optimization

Tue, 09 Aug 2005 15:36:36 +0100

Although many articles have been written about finding the best keywords for SEO, many webmasters still target the wrong keywords. Choosing the right keywords is a crucial step in every search engine optimization campaign.

The most important search engines for SEO

Tue, 02 Aug 2005 15:36:36 +0100

Which search engines are the most important for search engine optimization (SEO). New research numbers can give you the answer.

Can too many links hurt your website?

Tue, 26 Jul 2005 15:36:36 +0100

Many webmasters are unsure if too many links can hurt their website rankings. Others think that links to a brand-new site might be a spam indicator. How many links are good for a website? Should you wait before getting links to your site?

Why has your website been dropped from Google?

Tue, 19 Jul 2005 15:36:36 +0100

Has your website been dropped from Google and you don't know why? There are a number of factors that can get your website banned on Google. In this article, we'll tell you why your website can be banned from Google and what you can do to get listed on Google.

How to react to the latest ranking algorithm changes

Tue, 12 Jul 2005 15:36:36 +0100

MSN Search and other major search engines have recently changes their algorithms. What do you have to do now to get high rankings?

Is the Open Directory Project still important?

Tue, 05 Jul 2005 15:36:36 +0100

The Open Directory Project (ODP or DMOZ.org) has recently received a lot of negative press. Is the ODP still as important as it was?

The perfect balance between on-site and off-site optimization.

Tue, 28 Jun 2005 15:36:36 +0100

Many webmasters are unsure what they have to do to keep their websites at the top of the list. There are two factors that influence the rankings of your web pages. What is the perfect balance between them?

Is Google manually influencing its search results?

Tue, 21 Jun 2005 15:36:36 +0100

Google pays people from all over the world $10 - $20 per hour to check Google search results every day. What does this mean to your website?

Google's Sitemaps service and your website

Tue, 14 Jun 2005 15:36:36 +0100

Last week, Google released its new Google Sitemaps service. Despite the name, Google Sitemaps is not a tool that creates sitemaps for your website. Google Sitemaps is another way to submit your web pages to Google. How can your website benefit from this service?

Google's PageRank - Should it be discontinued?

Tue, 07 Jun 2005 15:36:36 +0100

As you might have noticed, Google wasn't displaying the PageRank information from 27 May to 30 May. The PageRank bar in the Google toolbar was grayed out for every web page. Many webmasters speculated that Google might have discontinued the PageRank information. Is the green PageRank bar really that important?

What Google knows about you

Tue, 31 May 2005 15:36:36 +0100

Much has been said about Google collecting personal information from web surfers. What exactly does Google know about you if you use their services? In this article, we present a list of things that Google knows about you.

How your firewall can destroy your search engine rankings

Tue, 24 May 2005 15:36:36 +0100

Poorly configured firewalls can block search engine spiders. If you use the wrong configuration, Google, Yahoo, MSN Search and others might not index your website.

What the Google patent means for SEO

Tue, 17 May 2005 15:36:36 +0100

We summarize the most important parts of the patent specification in this issue so that you have a quick overview about how Google might rank your website according to this patent.

How does Google track user behavior?

Tue, 10 May 2005 15:36:36 +0100

Last week, we informed you that Google tracks user behavior to determine the ranking of websites. Find out how Google tracks user behavior in this article.

Google ranking secrents revealed - Part 4

Tue, 03 May 2005 15:36:36 +0100

Google has recently filed a patent that details many points that Google uses to rank web pages. This article series discusses Google ranking secrets that have been revealed in that report. This time: how search results and user data can affect your rankings.

How to get top 10 rankings on Google, Yahoo and MSN Search

Tue, 26 Apr 2005 15:36:36 +0100

A new software program helps webmasters to get high rankings on major search engines.

Google ranking secrents revealed - Part 3

Tue, 19 Apr 2005 15:36:36 +0100

Google has recently filed a patent that details many points that Google uses to rank web pages. This article series discusses Google ranking secrets that have been revealed in that report. This time: how links to your website and their changes can affect your rankings.

Google ranking secrents revealed - Part 2

Tue, 12 Apr 2005 15:36:36 +0100

Google ranking secrents revealed

Tue, 05 Apr 2005 15:36:36 +0100

Google has recently filed a patent that details many points that Google uses to rank web pages. This article series discusses Google ranking secrets that have been revealed in that report.

All about Google's latest algorithm change

Tue, 29 Mar 2005 15:36:36 +0100

Some webmasters have observed significant ranking changes in Google's search engine result pages. It seems that Google has tweaked its algorithm again or that it is still fine-tuning the way it ranks web pages for its next algorithm update.

How long does it take to get listed in Google?

Tue, 22 Mar 2005 15:36:36 +0100

If your website is not listed in Google although Googlebot regularly visits your website, this article can help you.

Cloaking: Does your web host change your web pages?

Tue, 15 Mar 2005 15:36:36 +0100

When you choose a web hosting company, you don't expect that they are going to change your web pages. You also don't expect that they change your web pages for their own benefit. Unfortunately, that's exactly what some web hosts seem to do.

Study confirms importance of other search engines

Tue, 08 Mar 2005 15:36:36 +0100

A recent study revealed that a minority of searchers exclusively use only one of the top three search engines Google, Yahoo and MSN Search. What does this mean to your site?

How to succeed with pay per click ads

Tue, 01 Mar 2005 15:36:36 +0100

You can lose a lot of money with pay per click ads if you don't do it right. This article explains how to succeed with pay per click ads.

How to get out of Google's sandbox

Tue, 22 Feb 2005 15:36:36 +0100

If your website has good rankings on Yahoo, MSN and other search engines but not on Google, it's likely that your website has been put into Google's sandbox. What can you do to get out of it?

How to deal with Google's latest ranking algorithm

Tue, 15 Feb 2005 15:36:36 +0100

Latent semantic indexing (LSI) seems to be important in Google's new ranking algorithm. This article tells you how to deal with this.

Do reciprocal links still work?

Tue, 08 Feb 2005 15:36:36 +0100

Rumor has it that reciprocal links are not as effective as one way links. Some people in online discussion forums claim that one way links from a website to another site work far better than reciprocal links. Is this true and what do you have to do about this?

How to add thumbshots to your link pages

Tue, 01 Feb 2005 15:36:36 +0100

Thumbshots are thumbnail screenshots of web pages that allow you to visualize websites before web surfers click on the link. If you use thumbshots on your link pages, web surfers know what they get before they click on a link.

Is your website dependend on Google?

Tue, 25 Jan 2005 15:36:36 +0100

Yahoo and MSN have made significant gains against Google. They can send a considerable amount of targeted visitors to your website. This article helps you to benefit from this search engines trend.

How to avoid click fraud

Tue, 18 Jan 2005 15:36:36 +0100

Click fraud is becoming a major problem for online advertisers. If you advertise your website on pay per click search engines such as Overture or Google AdWords, chances are that you pay way too much for your clicks.

7 Google interviews

Tue, 11 Jan 2005 15:36:36 +0100

Interviews with the people behind the scenes give great insight in how things work. The following interviews reveal interesting things about how Google works.

Search engine optimization: which file ending is better?

Tue, 04 Jan 2005 15:36:36 +0100

Some webmasters wonder whether they should use .htm or .html as the file extension for their web pages. Which file ending is better for search engine optimization purposes?

Google Sponsored Links search

Tue, 28 Dec 2004 15:36:36 +0100

Google has just released a special search form for its AdWords ads. The search form allows you to quickly find out the position of an AdWords ad.

How to optimize your Google AdWords campaigns

Tue, 21 Dec 2004 15:36:36 +0100

Learn how to lower your advertising costs while increasing your profit with optimized Google AdWords campaigns.

All about Google Suggest

Tue, 14 Dec 2004 16:05:58 +0100

Google Labs have just released the beta version of a new Google tool: Google Suggest. This article explains all you need to know about Google Suggest.

Google PageRank controversy

Tue, 7 Dec 2004 16:26:24 +0100

Last week, two statements about Google PageRank started a new discussion about this topic. Is Google PageRank just for entertainment purposes or is it for real?

How to get your website into Yahoo!

Tue, 30 Nov 2004 09:52:27 +0100

All you need to know to get your website into Yahoo's search engine results. Learn how Yahoo's spider works and why it is important to be listed in Yahoo.

Use RSS feeds to improve your link popularity

Tue, 23 Nov 2004 16:00:00 +0100

Although these little orange RSS images look very inconspicuous, they can help you to improve the link popularity of your website.

All you need to know about the new MSN Search

Tue, 16 Nov 2004 16:00:00 +0100

Some days ago, Microsoft launched a beta version of their long awaited new search engine. The new MSN Search doesn't rely on Inktomi technology anymore. It's a new search engine that has been built from ground up. What is special about the new search engine?

Should you buy text links?

Tue, 9 Nov 2004 16:00:00 +0100

Many text link broker websites have appeared on the Internet. These websites allow you to rent links from other websites on a monthly basis. Is this something you should consider for your website? What can you expect from these text links?

How to fake Google PageRank numbers

Tue, 2 Nov 2004 16:00:00 +0100

Recently, a new technique of faking the PageRank number of a website has become popular. For example, a rather dubious adult website managed to get a PageRank of 10.

Are your paying too much for pay per click advertising?

Tue, 26 Oct 2004 16:00:00 +0100

The cost for pay per click advertising is on the rise. The average click price will jump to US$0.47 in the near future. Do you get what you're paying for?

All about Google Desktop Search

Tue, 19 Oct 2004 16:00:00 +0100

Google Desktop Search is a program that runs on your Windows computer. It allows you to search your hard disk for files.

Google's new ranking algorithm

Tue, 12 Oct 2004 16:00:00 +0100

Rumor has it that Google tries to fight artificial link manipulation with its latest update. What can you do to get better rankings on Google?

Google's new web page spider

Tue, 5 Oct 2004 16:00:00 +0100

Many webmasters have noticed that there are now two different Google spiders that index their web pages. At least one of them is performing a complete site scan.

Why valid HTML code is important to your website

Thu, 28 Oct 2004 16:00:00 +0100

Many webmasters overlook a very important aspect of website promotion: the validity of the HTML code.

Is Amazon's A9 search engine really that good?

Wed, 22 Sep 2004 16:00:00 +0100

Last week, Amazon officially launched its search engine A9.com. A9 is the first search engine with strong personalization features. It looks as if A9 has the potential to become a major search engine.

Use Internet directories to get more visitors

Tue, 14 Sep 2004 16:00:00 +0100

Internet directories are often overlooked by webmasters because many of them deliver only little traffic. However, link directories offer many benefits to webmasters that are interested in getting more visitors.

Compare your website to your competitors

Tue, 7 Sep 2004 16:00:00 +0100

How does your website compare to your competitors? Does your website has more incoming links? How much traffic do your competitors get? The new version 3.0 of the freeware tool Link Popularity Check helps you to get the answers quickly and easily.

Google's link command and better ways to do it

Tue, 31 Aug 2004 16:00:00 +0100

You probably know Google's link command. It's a special search query that allows you to find websites that link to another website. There's a better way to find all pages that point to your website on Google.

Block-level link analysis

Tue, 24 Aug 2004 16:00:00 +0100

Block-level link analysis is Microsoft attempt to deal with the faults in PageRank and HITS (Hyperlink Induced Topic Search). What does this mean to your website?

Reasons to delete a link exchange request

Tue, 17 Aug 2004 16:00:00 +0100

Webmasters often delete link exchange requests. Do the following things to make sure that webmasters reply to your link exchange email message..

Why website visitors don't convert into sales - part 4

Tue, 10 Aug 2004 16:00:00 +0100

When people have finally decided to purchase your product, you must make sure that your order page doesn't drive them away. If your order page isn't easy to use, all other website promotion efforts will be in vain.

Why website visitors don't convert into sales - part 3

Tue, 3 Aug 2004 16:00:00 +0100

People aren't necessarily interested in your product or in your company. You must convince your website visitors with good sales copy. Click here to learn how to write effective sales copy.

Why website visitors don't convert into sales - part 2

Tue, 27 Jul 2004 16:00:00 +0100

On the World Wide Web, you cannot speak face to face with your customer so you have to establish credibility in other ways.

Why website visitors don't convert into sales - part 1

Tue, 20 Jul 2004 16:00:00 +0100

Even if you have hundreds of visitors per day, web surfers still might not purchase something on your website. Why do visitors sometimes don't convert into sales? We'll show you several reasons that can prevent surfers from buying on your website.

Is Open Source the future of search?

Tue, 13 Jul 2004 16:00:00 +0100

Open source search engines try to compete with the big players in the search engine market. Who are these open source search engines and what can they do for you?

The link popularity software for your website success

Tue, 6 Jul 2004 16:00:00 +0100

ARELIS is a top rated software program that helps you to build a powerful business network quickly and easily. You'll benefit from highly targeted free traffic to your website, new business contacts, a higher link popularity, higher search engine rankings and more sales.

Googlebot came to call

Sat, 3 Jul 2004 16:00:00 +0100

How to automatically get an email message from your website when Google visits your pages.

Keep visitors on your website with custom 404 not found pages

Tue, 22 Jun 2004 16:00:00 +0100

You've probably seen many "404 not found" pages when surfing the web. A "404 not found" page is the page that comes up when someone tries to access a web page that doesn't exist. Learn how to keep customer on your website with custom 404 not found pages.

Don't invest too early in the wow factor

Tue, 15 Jun 2004 16:00:00 +0100

It's important that your website has a professional design and it's also important that your website looks great so that your customers have trust and confidence in your company. However, before adding bells and whistles to your website, make sure that it serves the basics.

The decreasing importance of Google PageRank

Tue, 8 Jun 2004 16:00:00 +0100

Many webmasters are crazy about Google PageRank. But is it really that important to your website?

The perennial search engine submission myth

Tue, 1 Jun 2004 16:00:00 +0100

You've probably seen them on the web and you've probably received many spam email messages from them: services that promise you to submit your website to thousands of search engines and that tell you that your website will get high search engine rankings if you just submit your website often enough. Does this really work?

Is link popularity really that important?

Tue, 25 May 2004 16:00:00 +0100

With the domination of Google and Yahoo on the search engine market, words like "link popularity", "link prominence" and "link reputation" have become buzzwords in the search engine marketing industry. Many webmasters try to get as many links to their website as possible and some companies even offer "1000 links to your website within minutes". But is link popularity really so important as many people want us to believe?

The myth of the 50,000 search engines

Tue, 18 May 2004 16:00:00 +0100

There are submission services (and spam email messages) that promise to submit your website to 50,000 search engines. Some website promotion tools also claim that they can submit your website to thousands of search engines. Be very careful when you see such an offer.

How do search engines see your website?

Tue, 11 May 2004 16:00:00 +0100

Are you sure that search engines understand your website? Search engines see your web pages with different eyes than web surfers. A web page that looks great to the human eye can be totally meaningless to search engines.

All you need to know about Google's IPO

Tue, 4 May 2004 16:00:00 +0100

All you need to know about Google's IPO. Quotes, facts and background information.

Who works with whom in the UK search engines market?

Tue, 27 Apr 2004 16:00:00 +0100

It's essential to know which search engines and directories work together. If you want to plan an effective search engine optimization strategy, you must know which search engines cooperate and who gets the search results from whom.

How many link partners are there? How many are enough for a link campaign?

Tue, 20 Apr 2004 16:00:00 +0100

Exchanging links with other sites is a promising way to increase your Google PageRank and to draw visitors to your site. Good incoming links have a positive effect on your search engine rankings and they also bring targeted visitors to your website. But how many potential link partners are there, and what is a realistic goal for your linking campaigns? How many link partners should you have?

How to increase your sales with the right web page titles

Tue, 13 Apr 2004 16:00:00 +0100

The title of a web page is one of the most important elements. Good web page titles can remarkably increase the effectiveness of your website. If you use the right titles, your website can get more targeted visitors.

Insider tips for your Yahoo rankings

Tue, 6 Apr 2004 16:00:00 +0100

During the last few weeks, a Yahoo employee gave many tips that may help you to improve the ranking of your website on the new Yahoo search engine.

How to report spam to Google, Yahoo and others

Tue, 30 Mar 2004 16:00:00 +0100

A real nuisance for search engines are webmasters that try to deceive them to obtain high rankings (called "spamming"). What can you do if you discover other websites getting better search engine rankings than you because they use one of these spam techniques?

More than 100 website promotion and search engine optimization tips

Tue, 23 Mar 2004 16:00:00 +0100

One hundred articles full of website promotion and search engine optimization tips for your website success.

Yahoo Site Match - Does it work for your website?

Tue, 16 Mar 2004 16:00:00 +0100

Yahoo started a new paid inclusion program: Site Match. Does this program work for your site or is it better not to use Site Match for your website?

The most important search sites for your website success

Tue, 09 Mar 2004 08:00:00 +0100

Many webmasters face the problem that they don't know for which search engine they should optimize their websites. Of course, Google is the most important search engine for most webmasters. But which other search engines are also important for your website success? This article provides the answers.