The Problem

Lets be honest, you’re not really an IM consultant, you’re a sales rep for your services.

Far too many people are concerned and focused with the wrong bits.

If you can’t sell, all of your skills, services, knowledge or ability to outsource is pointless because you’ll have no business.

Having a system to sell your services is your number one priority, you need to be a good sales rep.

We’re not talking about your typical sales rep roll many of you may be use to in the corporate world.

Approaching strangers (new prospects) is daunting and the typical ways of doing it suck to be honest, nobody likes them, nobody wants to do them.

How do you get new prospects to want to do business with you?   You’re a complete stranger and nobody likes to hand over money to people they don’t know and/or trust.

So how can you approach prospects and have them trust you right away, that way it’s an easy sell and they want to do business with you rather than you convincing them they need to do business with you.  You can create instant trust with them when you can provide instant local traffic

Who This Is For

This is for anyone in the online space who is doing Internet Marketing consulting to local businesses.  This is about how to get more local consulting clients, which is the biggest problem despite most people spending all their time on the technical parts of doing the work.

The Solution

Imagine being able to get clients the easy way.  Picture this scenario, here are Laura’s rules, tell me if you like them:

• She does not call prospects, they call her.
• She does not meet prospects face-to-face until AFTER they have paid her money.
• She does not do the work herself.
• She does not do audits unless they are a paying client.

This is exactly what Instant Local Traffic will teach you to do.  By using a clever email and a low cost PPC campaign, you can demonstrate expertise within hours of being in contact with your prospect (meaning they called YOU).  This along with your audit after they’ve agreed to a quick $100 PPC campaign (paid for by Google!!), will have them asking you how to do more and pay you more for it.

I’ve heard it all, all the different ‘methods’ of approaching a local business (I even have my OWN!) and this one is hands down one of the best I’ve come across to this very day.

Laura is a very successful local marketer with thousands of happy students from Mobile Local Fusion which I fully stand behind myself.

This system is fantastic and anyone with an email account and some organization skills can easily implement and start getting new clients tomorrow.  Collecting money only after doing your 16 second sales pitch (that’s right 16 seconds, you get the scripts)

This is what you don’t do

• You don’t send out postcards
• You don’t send out videos
• You don’t send out spam
• You don’t call strangers
• You don’t walk in to random businesses

This should get you 1 new client per day, from your house (if not more)

These prospects will be calling you back and Laura’s program tells you how to have your clients call you, and importantly what to say to them.

You get access to all the required scripts and the steps involved from start to finish from prospect to client and everything in between.

You will be able to get them on the 1st page of Google in minutes, and anyone can do it.  With a quick PPC campaign for a local business, you can easily take the $100 free credit from Google so you’re not asking them for a lot of money and you provide INSTANT results (now they’re hooked on you).

Laura’s “Costco Hook” is so true and I’m sure many of you who’ve shopped there before (myself included) know excactly WHY the Costco Hook works and will work for you following Laura’s system.  How often do you overspend at Costco?

Instant Local Traffic is a fantastic CLIENT GETTING program. Laura does not do any of the work, she has other people do the work for her and she will walk you through that. You see, your job isn’t to do the work, your job is to keep getting MORE paying clients.

You can’t be getting more paying clients if you’re inundated doing all the tedious tasks of SEO, Social Media, Video etc.

It’s not that you sit back and sip Margaritas, you just outsource the grunt work while you spend your time getting more and more clients.

What You Get

All of Laura’s courses come with coaching too.  You’ll be able to join Laura on the phone for teleclasses and get your questions answered by Laura as you go through the program.

As you can see from the modules available within the private membership area, you get start to finish lessons including scripts, audit copy, checklists etc so you can easily go out and get new clients and have the work done by other people.

I don’t have anything negative to say about Laura’s stuff. People raved about Mobile Local Fusion, and this I will be the same.  I tend to disagree with the stance on being a generalist rather than a specialist, especially in the very beginning, but that doesn’t change how you approach and get prospects wanting your help.  That help could be for 1 to 10 different things (social media, email marketing, video, seo, etc).

This system sells itself (even without Laura’s name associated with it).

Instant Local Traffic Bonus!

If you decide Instant Local Traffic is for you (if you’re doing offline consulting, then I’d say it definitely IS) I’m also going to give you a free copy of my Local Video Method v2.0 as a thank you.   Simply use the link below (Check Out This Product), and then forward you receipt to “support@devcourt.com” and you’ll receive free access.

Disclaimer: I will receive compensation if you decide this product is for you.   I personally recommend it and would not say otherwise.  I would also not endorse anything that doesn’t protect you with a 100% money back guarantee.

Rating: 4.8 out of 5 based on 21 ratings

Instant Local Traffic is a post from: Kevin McKillop

Related posts:

1. Traffic Grab Review & Bonus
2. Mobile Local Fusion Review
3. Getting Fast Video Results – Traffic & Authority In Record Time

This is where reputation management comes in. There is a HUGE market emerging as people go online to read reviews about local businesses, often comparing what they read about each business and making decision. Almost everyone has planned a vacation before and read reviews of hotels, restaurants, travel companies etc. People research every single purchasing decision becuase it’s quick fast and safe.

If there are a lot of negative reviews, or bad press it can literally bankrupt a business so your reptuation is everything.

People will pay big bucks to protect their ‘brand’. Just look what happened to Toni Bennet as reported by the BBC and MSNBC. In short, someone posted a Google review about his computer repair business making wild accusations (read for yourself).  He lost 80% of his local business because that review was up online.

There are countless other places people can leave reviews, comments, social media, everyone has a voice (and not always a good one). Imagine situations where you can help a local business save 80% of their business, that’s worth a lot of money to them and to you!

What is Rep Mogul

Here is my Repmogul review.  Rep Mogul is a step-by-step system that teaches you how to make over $300/hour (or more) as an online reputation manager.

In this training program is 8 individual modules. Each module has a video lesson, audio lesson, as well as PDF transcripts if you prefer reading to listening. The amount of templates and checklists provided is unreal. Actually some might say a bit too much, but others I’m sure would be thrilled at having the farm given to them.

• Module 1 – Overview of online reputation management
• Module 2 – Understanding SEO
• Module 3 – How reputation management works
• Module 4 – How to get high-paying clients and how to spot businesses you want to avoid
• Module 5 – Research and content creation + how to get others to do this work for you.
• Module 6 – Distribution Channels
• Module 7 – How to make money with this by “Going Local”
• Module 8 – Scaling up your growing reputation management business.

Also included is 4 weeks of coaching and Q&A sessions to help you go through the material and understand it. You won’t be left by yourself if you want the help.

Also available (optionally) is a killer suite of software for developed specifically for your Reptutation Management Business. Two of which I think are quite awesome. Gold Digger and Buzz Cut. Link bounder look good but it’s nothing revolutionary compared to some of the other link building tools on the market.

Gold Digger is to help you find potential clients. All you do is put markets you’re comfortable with into the tool and tell it whether you want local results (or global) and you get an entire list of potential clients back.

Buzz Cut is a business by itself. Companies charge $50 – $100 per month for simple reports that let a business know when they have been talked about online. This software automates the entire process for you and gives you a gorgeous report you can provide to any of your clients.

Pulling data from Google, Twitter, Facebook, YouTube, Linkedin, Myspace, and blogs, you get truly complete information to provide to any of your customers. You can even add your own log into each report! Use Buzz Cut to give you the opportunity to upgrade your clients from a lower level of service to a more expensive package.

You can try Rep Mogul out RISK FREE for 60-days. That’s two months for you to see for yourself that you can become a highly paid reptuation manager.

What To Do Next

Click over and watch the video and see just for yourself the opportunity that exists and how you can with the help of repmogul become an online reputation manager.

Rep Mogul Bonus

You can also get a free copy of Local Video Method v2.0.  The number one client getting method for approaching local businesses offering your services, this can be your reputation management business.  It’s the perfect complimentary tool that gives  you a start to finish solution from research clients, approaching clients, helping clients and collecting checks!   Simply purchase RepMogul through the link below and submit your receipt to http://www.devcourthelp.com and you will receieve immediate access (for free) to Local Video Method v2.0.

Rep Mogul Review & Bonus is a post from: Kevin McKillop

Related posts:

1. James Schramko’s Silver Circle Review + Bonus
2. Traffic Grab Review & Bonus
3. Mobile Local Fusion Review

There is a short list of core techniques that you can use to easily do SEO for local business websites in your town or city. Naturally the size of the city/town and ultimately market will determine how difficult or easy it will be but there are markets all over the place with easy pickings.

Don’t think you’re market is big enough?  There aren’t too many people that don’t have access to a computer to do research.  People research from their mobile, their house and if they don’t have either of those they have their place of business where so many people love to do non-business research.  :)

In this interview Samuel Junghenn is an SEO expert from Australia that focuses almost entirely on the local business market.  Learn some great tips about what to worry about, there are only about 4 things the majority of sites need to worry about in the local market in order to rank a site.

Sam covers some of the following:

• 4 Key points to worry about, focus on those 4 for 80% of your results
• The often overlooked links that play a big roll in your SEO (they’re free too)
• What a typical local business site misses out on that you can overcome and get a massive advantage on them.
• How to get backlinks without using an expensive monthly service (pay as you go!)
• What to avoid so you don’t get slapped by Google, yes it even happens to local businesses.

Want to learn all about SEO yourself without breaking the bank?  Sams amazing program SEO Mumbo will give you more than you can imagine.

Looking for ways to get links to your website and don’t know how?  Sam’s iGotLink Linkbuilding service is the perfect solution, no monthly commitments, fast, affordable, and powerful!

SEO For Local Business is a post from: Kevin McKillop

Related posts:

1. Referral Business From Networking Events
2. Internet Marketing Tips For Facebook And Local Businesses
3. Link Building With Comment Luv

Google Maps

I’ve written up about Google Places/Maps before.  This is a huge market right now and Google is paying very close attention and putting a lot of resources into this particular area.  There has been a big shift in the way Google Places listings are displayed on the Google search results, but more importantly there is a massive social shift in the way people are finding local businesses.   The amount of people who using their mobile device and specifically Google maps to find a local business is rising at an alarming rate.  Local businesses are struggling without it and the ones who are in the ‘know’ are reaping the rewards.   Eric Schmidt the President of Google has this to say about the mobile landscape:

There are currently about 3.2 billion mobile subscribers in the world, and that number is expected to grow by at least a billion in the next few years. Today, mobile phones are more prevalent than cars (about 800 million registered vehicles in the world) and credit cards (only 1.4 billion of those). While it took 100 years for land-line phones to spread to more than 80% of the countries in the world, their wireless descendants did it in 16. …and fewer teens are wearing watches now because they use their phones to tell time instead. So it’s safe to say that the mobile phone may be the most prolific consumer product ever invented. – Eric Schmidt.

The iPhone, Blackberry, Android all allow easy searching on the spot to find local businesses through Google Maps (displaying Google Places listings).  Experts predict 80-90% of people will be DEPENDENT on mobile maps in the next 24 months.

QR Codes

Have you ever heard of a QR code (pictures on the right)?  Have you ever seen a QR code?  If you haven’t you will start seeing them in more and more places.  You’ll seem them on traditional advertising media (sides of buses, ads in bars, restaurants, business cards, boarding passes, flyers, brochures, etc.).  Soon almost every business and person will have one or more of these codes.

Go ahead and scan that code with your phone (iPhone, plenty of QR code readers) it will automatically take you to a URL I chose.

Places Listings

Google has created roughly 49 million+ Places listings for local businesses.  Almost 9 out of 10 of these go unclaimed.  Meaning they are not optimized nor have any information filled in besides the address (which could be incorrect) and the business name.  The Places listing allows you to go far beyond that information, providing detailed hours of operation, pictures, videos, services offered, coupons, reviews, citations, and much more.

Just like a regular Google search result these get ranked in Google when people do local searches (searches that include a locality identifier like “toronto” or someone uses the mobile maps application on Android, iPhone or Blackberrys).

This does not require high prices to develop new websites or redesign existing websites.  These are hosted by Google so these local businesses don’t even need an existing website, nor one in the future!   They can get on the front page of Google with an optimized Google Places listing during the most important searches, the local ones!

Mobile Local Fusion

Mobile Local Fusion is a complete training program to walk  you through and train you to become a ‘smart-agent’.  In 30 days or less you can become the smart agent that gets paid $500-$2500 upfront to educate and implement these mobile technologies.

This isn’t your typical “local” marketing, without mobile there is no local.  When you fuse the two together, magic happens for your local clients.  Suddenly they are head and shoulders above their competitors.   Imagine being able to say “I work to connect local businesses and Google together” cool huh?

MLF Review

Now enough about what it does, lets get to the details about what you’re going to get.  I’ve gone through the content and want to share exactly what you’re going to get with this program and whether I think it’s a valuable and worthwhile investment.  There are 9 modules plus a bonus module.  They have really covered everything in order for someone to get started from scratch, and provides all the resources you’ll need.

Laura and Ryan have put together a great package, showing examples of the work they have done in various modules, this isn’t just fluff and theory, this is factual stuff they have done and you can too!  Go watch the video sales letter at the 15:30 mark, it goes into great detail about each module and the topics covered.

MLF Downloads

I haven’t even mentioned yet the huge list of resources available to download for each individual module, with some nuggets such as:

• How to setup a client
• The client questionaire
• How to get reviews
• Lists of providers for things like SMS, call tracking etc.
• Daily report templates
• Example hiring agreements
• Sample job listings
• + more!!

Summary

I’d love to say I have something negative to say about it, just to keep this more authentic but I don’t really know what to say.  ONE thing I will say is the outsourcing module is nothing ground breaking or new.  All that is discussed is the current popular websites for finding outsource workers to do task based work and using project management like Basecamp to keep track of them.  No quick easy ways to get around outsourcing.  As well,  some of the videos are a little on the low quality side (visually; for my standards), but that’s about all.

This will work anywhere, people are searching for local businesses all over the world, and using mobile phones to do it.   This product covers everything you could ask from end to end.  I know they’ve tossed in some weekly coaching calls from Laura (limited availability).  This product should easily be $997 when I see what they offer and what others charge for similar stuff.   It’s packaged nicely laid out clearly, explained in detail with downloads and real samples.

The module on Getting New Clients is probably one of THE best modules in the course.  It also tackles the biggest problem people face while doing offline consulting.  Some great strategies (several) for going about getting your FIRST client, and how to manage their expectations.  The conversational sale, what not to say and how to close without closing.

Mobile Local  Fusion Bonus

As a small incentive (not that you should need one by now).  I’m offering my Local Video Method as a bonus to anyone who purchases Mobile Local Fusion through this link here.

Local Video Method v2.0 is a full solution to the BIGGEST problem in in the offline consulting niche and that’s GETTING clients.  This is literally the easiest method on the planet to get new clients.  Combine this method with all the training from Mobile Local Fusion and you are unstoppable.  That’s a $297 real value (not some made up “here is $2000 made up number bonus) bonus free to you if you purchase Mobile Local Fusion through my link below.

Simply submit your receipt to my support desk and you will receive access.  LVM is a great compliment to Mobile Local Fusion, incorporating as many methods as possible to acquire new clients will guarantee your success.

Local Video Method is a marketing method incorporating powerful videos to help sell your services to local businesses.  They are bombarded with direct mail, cold calls, and such and this new method is welcoming, to them and creates a great relationship before you even speak with them. Learn how to get clients who remember you even after 3 months go by, they give you referrals even if you haven’t worked with them, it’s unreal how powerful this method is and how well it will position you.

Don’t try and market your business the same way every other business on the planet does.  You’ll simply go ignored like all the rest, stand out from the crowd and have your marketing noticed!

Here is just a few things included in Local Video Method

1. Where to find prospects
2. What makes a good prospect
3. Step-By-Step (Mac & Windows) instructions to create POWERFUL videos to send them.
4. How to host your videos
5. How to get past the gate keeper!
6. Email templates, presentation templates, sample contracts
7. + more

Direct order link

If you’ve found this post helpful, please click one of the share buttons on the left, tweet it, like it, or +1 it, would very much appreciate it.

You may recognize the theme used on the Mobile Local  Fusion website, it’s the extremely popular OptimizePress

Read my RepMogul Review, maybe reputation management is your calling.

Mobile Local Fusion Review is a post from: Kevin McKillop

Related posts:

1. Google’s Calling You!
2. Rep Mogul Review & Bonus
3. Instant Local Traffic

In a recent interview The 6-Figure Offline Consulting Turning Point James Reynolds spoke very highly of the local business networking events he attends.  He gets a lot of referral business from them on a regular basis and has now become apart of the administration of the event!

Janna Jungclaus has become a real go to expert when it comes to business networking events.  So much so that at the moment she has to turn business away because she is too busy (and admits she needs to scale her business in order to take on more clients).

Janna was very shy at first, she had tried several different methods of trying to market her services but finally took the plunge and went to a networking event.

If you’ve ever gone to one, you’ll know  you can certainly waste time and do nothing but collect cards.  Maybe you’re at the wrong type of event, or maybe you have the wrong strategy while there.

Janna has pieced it all together and shares her tips for how to successful leverage business networking events as a lead source, an amazing lead source that once tapped just keeps pouring.

Janna explains:

• Why Janna decided to bite the bullet with networking.
• How to pick a good event and what to look for.
• How to overcome your fear of speaking, talking at networking events.
• How much work you will have to do in order to reap the rewards.
• What you need to prepare before you showup, don’t just think you can go and ‘wing’ it.

Janna is the author of Networking Goldmine, a thorough resource for anyone wanting to dive in and tap into a huge potential lead source.   If you’ve tried before and thought it was a waste of time, or if you’re a little nervous, listen to Janna in this interview, listen to James in the previous one, this is a huge source and you should NOT ignore it.

If you have any questions for Janna, please post them in the comments and she will be happy to answer them for you!

Referral Business From Networking Events is a post from: Kevin McKillop

Related posts:

1. Referral Systems and Why You Need One
2. SEO For Local Business
3. 6-Figure Offline Consulting Turning Point

James had a ‘regular’ job in the photography business, made good money and was about to become partner in the company he was working for.  But he got the bug, the IM bug and turned down a lucrative offer and went his own way!

In this interview James outlines how he started out and some important questions answered:

• Why James chose this business model.
• How James got his first consulting client.
• What James started offering his consulting clients in the beginning.

There is a real key piece that James talks about, the turning point where his business really started to grow and his top source of where he gets business from!

Take a listen to see key change in his strategy that resulted in huge growth and onto his 6-figures in less than 1 year!

6-Figure Offline Consulting Turning Point is a post from: Kevin McKillop

Related posts:

1. Referral Business From Networking Events
2. Website Video Reviews For Local Offline Businesses
3. [Interview] Facebook Ads (PPC) Strategies

I’ve done several of them now, where the webinar itself really was nothing but education (no selling) and then others where its a combination of education and something to sell.  Here is how you can literally make big cash using Webinars.

What Is A Webinar

Just to put everyone on a level playing field, lets talk about what a basic webinar is.  Most webinars I’ve seen (where it’s LIVE, not talking about these recorded ones) are all run through GotoWebinar.  They can host up to 1000 people on a webinar.

Several other companies exist offering similar services, but GotoWebinar seems to be one of the most popular.

Attendees are typically invited through an email invitation sent out by the host or promoters of the webinar.   You sign up, and will get reminders along with a link  to join the webinar during the scheduled time.

Most webinars are Voice over IP, meaning you will hear the host(s) speaking through your computer speakers, and you won’t have the ability to speak.  You will be able to communicate to the hosts and ask questions to the host through a ‘question’ panel within the gotowebinar application.  Now GotoWebinar does allow you to speak in your microphone but most webinars aren’t setup that way as there are too many people to have everyone talking.

The host will share their screen which will likely be a slide presentation, or sometimes doing live demonstrations from their screen, but it’s unlikely any video (of the hosts) is involved, just screen sharing.

Attendees get the opportunity to ask questions throughout if the hosts are going to be taking questions, or more often they’ll leave a Q&A session near the end to answer any questions.

How To Make Money With Webinars

Webinars are a great way to make money online, because you have the attendees attention and ability to connect with them as they’ve shown interest.  Most successful webinars that I’ve participated in involve educating the attendees on a particular topic.

Don’t kid yourself though, it’s all sellling, education too.  Careful planning goes into the slides, creating open loops and selling while educating at the same time.

You will find most people will arrange something special for the webinar attendees to purchase at the end, it could be a special ‘bonus’ to the first X amount of people or a discounted price too.  But whatever the additional benefit is, it’s only available to those on the webinar and when the webinar is over, if you choose to not take the hosts up on their offer, you won’t have access to it again.

It’s kind of like free coaching, it does depend on who is putting the webinar on.  I have been on plenty where they give almost nothing in terms of value, or education.  I prefer to go with providing value, so whomever attended, if they decided not to buy they still came out with some sort of additional knowledge they can use beyond what the ‘offer’ was about.

I’ve heard of people selling $100,000 of webinars, now that would be friggin amazing, but I haven’t reached such a level (yet).

Joint Venture Webinars

I’ve done approximately 7 or so webinars for Local Video Method over the last 8 months, which were purely presenting information, doing some Q&A, and I didn’t have a single thing to offer in terms of ‘selling’, just straght up information.

As part of the launch for Local Video Method v2.0 I wanted to reach out to some new audiences.   So what I did is put some time and effort into preparing a good webinar that educates and sells at the same time.  This webinar is about offline consulting, getting clients, marketing yourself etc, and also talks about the actual process of video reviews as a lead gen, which is what LVM is.

Now people who want to try it themselves, CAN, but if they want to learn how to do it the quicker way, they can purchase.  So the webinar provides great value and information, and an offer at the same time.

Now you can go around to people who have lists of what you would consider potential buyers.  So for me, I’m going to to try and reach out (via Skype, email, VIDEO!) and talk to people who are also in the same niche (offline consulting).

I’ve now got a prepared webinar, they just have to promote the webinar.  We’ll do it together (I do most of the talking) and then any sales from that webinar are split typically 50/50 (joint venture).

This has worked tremendously well, I’ve done two JV’s for LVM 2.0 in the last month or so totalling just over $17,000 and I have more to come!   That’s not a lot compared to some other big names, but it’s a great start and the numbers are outstanding.  1 webinar converting at 30% with an earnings per click of over $12.00!

So I can approach people now with numbers, a complete ‘package’ and all they have to do is promote it and cash in.   They get to provide a high quality product (if I do say so myself) which makes them look good for the recommendation, they have some money in their pocket as do I, and I now have some new clients.

They’re a fantastic way to quickly build a list and to get cash and build relationships as they bring a flood of traffic very quickly.  I have something to offer and the JV partner has the list!

Webinar Leverage

Most of the time webinars will be recorded and used later down the road which is a great leverage strategy for the webinar itself.  You can send out replays to your list to help drive more sales (for those that couldn’t make it, forgot, or never got the invite).   You can also use the video and cut it up, allowing you to create several videos from one.

I could upload those to Youtube and optimize those for some keywords I’d like to target, driving traffic back to my sales page.  I’ve personallly used it as part of the premium content within the Local Video Method membership as a value add.  Anyone who purchases Local Video Method has access to the webinar library.

I’ve also created a 6 part video series in my autoresponder, thats spread out over two weeks and provides free training to those on my list whom have never purchased Local Video Method.  It gives them a taste of what the full package is all about.

You can easily schedule several webinars in a week.  That will take some coordination but it’s more than possible, each webinar really takes about 2 or so hours to deliver and some admin work on the side to set it up, promote it, but it’s hardly a full days work.

I’m sure there are many more ways to leverage them, but this is how I’ve leveraged my webinar recordings.

Webinar Tips

Here are some tips for you if you’re deciding to run a webinar.

1. Schedule it out about 1 week out, with all the timezones, weekends etc.  give people the opportunity to read your invitation and sign up.
2. Schedule a 24 hour reminder and a 2 hour reminder email to go out (I use AWeber)
3. Close any programs that may pop-up or interfere with your screen, you’re going to be sharing it with hundreds of people!  :)
4. If you’re going to show your browser, please clear your history to avoid anything embarassing appearing in your recording and to your attendees.
5. Test everything 15 minutes before hand, then sit and wait.  You’d be surprised at the tiny things that’ll mess up right before you’re suppose to start.
6. Start on-time, respect the time of those who showed up on time!
7. Record every webinar, you can always get rid of it afterwards, but if you don’t record it and want it, you’ll be out of luck.  You can use Camtasia or Screenflow to record the webinar (including audio/video).
8. Try to keep the background noise to a minimum, interruptions can make it more ‘human’ but to a minimum.
9. You may say this goes without saying, but whatever you do, don’t say anything bad or derogatory about the attendees or anyone or anything while on the webinar, even if you think you’ve hit mute or it’s not on.   The only way to be certain it’s not on is Goto Webinar is closed!   Many people have been burned by thinking it’s off-air mean while they’re voice is still being heard by all the attendees.
10. I like to have nice presentations, that’s just me, some images and so on keep what is a semi-boring event (no video etc) a little more interested and engaging.
11. Like most presentations, keep your list of bullet points on your slides to a minimum (per slide).
12. You will not be given a list of email addresses of attendees to easily use.  I highly recommend implementing some tool (such as this one) to sign people up to your email list AND the webinar.  When you’re on the webinar, and you promise to send people something, if you don’t have them on a list, that will be very difficult if not impossible.  There is no easy way to get your webinar attendee email addresses to your auto-responder afterwards.
13. When speaking, speak slowly, and vary your tone, again helps keep it from sounding boring
14. Promote your registration page as much as possible and those of you who want to do JV’s, you can setup an affiliate link for an affiliate to land on the registration page.  That way any traffic they send to their affiliate link will go to the webinar registration page and track the purchase to them!  Gives them a great incentive to promote your webinar!
15. Don’t forget that you’re selling, so remember to show value, create open loops, close them, keep them enticed and when you’re ready don’t be afraid to make the pitch.  Some people say talk about the pitch early, others say wait till later, that will depend on your audience (from my experience).  Ask your JV partner how their list has been groomed with previous webinars.
16. Don’t panic if you forgot to hit record in the midset of starting your webinar.   Send out an email to those who attended and I bet you someone recorded it for themselves and would be happy to provide you with a copy.  (can you tell that happened to me?)
17. If you find this list useful, please hit the like button and share it on facebook for anyone else interesting in running their own webinars!

That should give you a good start.  The first one is always a little nerve racking, but just get it over with and move onto the next one, they only get better each time you do them, and you won’t even worry from that point.

Don’t worry about the questions that come through Q&A, you don’t have to answer everyones question, it’s up to you what you respond to (questions are only visible to the admins).

So if you have an offer, put together a great webinar and go find people who have the customers you would like to be in front of and propose something.  A mentor of mine once told me (when I was basically making excuses about not apporaching someone) “if you don’t ask, the answer is already no”.   So get out there!   I am actively working on this myself, it’s about relationships, asking for a little help, talking to people etc.   But you can make a lot of money doing JV webinars and getting to a wider audience, not to mention just doing your own webinars to your own list if you have one.

Happy Educating!

PS.  If you have any questions about webinars or, what I’ve done, please post a question in the comments below and I’d be happy to answer them.

How To Make Money With Webinars is a post from: Kevin McKillop

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To make a simpler analogy, most people are familiar with Universal Product codes (known as UPC codes).  Everything you buy at the grocery store (and almost any store these days) has one of those that the cashier will scan.  The computer then immediately knows what the product is based on the code that it picked up.

Does anyone remember the days of grocery shopping and the cashier had to punch in the prices and codes for every single item you purchased.  They had to memorize most of these in their head and if they forgot?  They had to pickup the loud phone, make an announcement in the store asking for someone in that department to help them out.

Think of QR codes as UPC codes but instead they’re used in a much broader spectrum, not just to ‘identify’ products but to convey ‘information’ of some kind.

Basic QR Code Usage

The most basic (and popular use) of QR codes is to display website information (a website address).   Lets say you’re at a trade show and you’re walking by my booth.  You want to find out more information about my company, so you open up your phone and start fumbling away trying to type in some long URL (that is on my display) into your browser, and off you go.

The other option would be for me to display a QR code (on my display), you take your phone and scan it just like cashiers scan items at the grocery store, and your phone automatically starts loading my website, how is that for convenience?

What about billboards outside on the street, or bus shelters while waiting for public transportation.  You can place these little codes anywhere.  People with free scanners on their phones (iPhones, BlackBerrys, Androids, Nokia, etc.) can quickly scan the QR code and find out more information, like opening up a website.

Whole Foods Market (popular in the US/Canada) uses these in their stores.  I was recently sitting down to have a bite to eat at the one in Yorkville Toronto, and on the table where I was sitting was a table tent with two QR codes.

It was obvious where they would take me if I scanned them, one would take me to their twitter account, the other would take me to their facebook page.

If I was interested in checking out their twitter or facebook page, rather than opening up each respective app and going to the search function and typing in their name etc. (I likely wouldn’t, too much effort) I could pick up my phone, scan the QR code and automatically open each page!

You can find a lot of examples of QR codes online, here are a few more:

Airline Boarding Pass

This is an interesting one because you use your mobile to display the QR code rather than scan it.  :)  

In this case, the airline sends you a QR code that you display on the screen of your phone.  This allows the airline while at the airport to scan your unique QR code which represents your passenger information (your digital boarding pass).

Wine Bottles

A lot of vineyards are placing QR codes on their bottle labels.  When you’re out and try a bottle you like, you want to find out more information, or browsing in a wine shop, you may want more information.  So rather than writing a long URL out (which most people aren’t going to go type in for lack of convenience), you can scan the bottle just like the cashier will.  The only difference is your QR code scan is to give you more information on the wine/vineyard (sales stuff), and the UPC scan is to identify the item in stock and figure out how much of your money to take.

These QR codes are all over the place in Asia, and they’re becoming more and more common in Europe and North America.   Just walk around and you’ll start noticing these things.

Just the other day while doing a keynote presentation at a local college on social media, there was a big banner up for birth control, HUGE banner.  At the bottom of the banner was a ….. you guessed it, QR code:

Anyone with a QR scanner on their phone could quickly scan that QR code at the bottom and be on their website in a second or two.

What They’re NOT For

I’ve seen people put QR codes on their website and quite frankly that just defeats the purpose and nobody will ever scan it.  The point is to take people from the physical world to the online world.  If someone is already browsing your website, facebook page, twitter, some online ‘property’, they’re already there.  If I’m on my phone, I can exactly scan my screen of my phone with my phones camera now can I?

QR Code Generation

Creating your own QR code could not be any easier.  There are countless websites online that allow you to easily generate a QR code image.  You take the image they give you and print it on whatever you want, place it wherever you want, it’s a ‘label’ so to speak.   Here is one to get you started:

• http://qrcode.kaywa.com/

QR Content

Though typically QR codes identify URLs you can essentially represent any piece of information you like, here are some examples:

• Website URL
• Send a text message
• Send an email message
• Address Book record (vcard)
• Display some text on your screen
• Any bit of text you like

What determines the success of what you put there is how it’s read and consumed.  So that means the scanner has to know what to do with the ‘text’ it reveals after scanning the QR code.   So almost every scanner I’m aware of knows what a url is and will open it for you.  Most will allow you to ‘start’ a text message (it will not create/send one for you).  But when get into more complicated (not as popular) usage, they won’t always work.

I have an app on my iPhone that does not  handle address book entries, while the other one does.   So even though you can represent many things with a QR code, it’s ultimately up to the scanner to understand what to do with the text and that is why the URL is the most popular, as it’s the most widely used and supported by all QR code scanners.

Got an iPhone?  Try these free scanners (just two I’ve tried)

• “Scanner”
• Bakodo

Have you tried any yourself on your mobile?  Do you have any recommended scanner apps for iPhone, Android, or BlackBerry (any phone for that matter)?  Please post in the comments below, let us know some good apps for other devices, or maybe you’ve found better iPhone apps then the two I’ve used.

QR Code – How To Use QR Codes is a post from: Kevin McKillop

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When I first started out online, I didn’t have any traffic, I didn’t have a list, I really didn’t even have an offer.  All I had was my time and energy to devote to learning.  I jumped around from ‘guru’ to ‘guru’ getting email after email but I connected with one in particular, James Schramko.

There are many reasons for that, but this one in particular is proof in the pouding.  James just like me and many of you, had a regular job, one that paid him well, but he wanted more.  He’s been able to leave his 9-5 job with a wife and family to support and been able sell millions online.

He over the last 5 years has built up his own teams, his own SEO company and through his ability to not only offer great products, but to more importantly drive targeted to his thousands of websites and sell millions himself, as well as his clients and students.

James has been working on Traffic Grab (indirectly) for 5 years, and is now ready to unleash to the world his 23 different traffic strategies to get targeted buyers.   This isn’t an ‘SEO’ course, this is 22 other ways beyond ‘SEO’ to get traffic.

See relying on Google and ‘ranking’ to get you traffic is extremely dangerous and will likely get you no where, or you’ll make a lot of money for a bit and then one day you’ll make zero.  Google can make changes anytime it wants and that could negatively impact you (to the point of broke).

PPC can be costly!  James goes through in great depth how he builds sustainable traffic from hundreds of different sources, and shows you some sites that bring in traffic from over 19,000+ different keywords!  Talk about a solid foundation!

I’ve had the pleasure of getting early access to this course as I’ve been a member of James’s SilverCircle mastermind for almost 1-year now and it’s been amazing.

Traffic Techniques

• Research
• Content
• Sites
• Article traffic
• Web 2.0 Traffic
• Video traffic
• Affiliate traffic
• bookmarking traffic
• Press release traffic
• Blog traffic
• RSS traffic
• Facebook traffic
• List traffic
• Twitter traffic
• PPC traffic
• CPV traffic
• Forum traffic
• Ezine traffic
• Media traffic
• Podcast traffic
• Classifieds traffic
• Webinar traffic
• Word Of Mouth traffic
• Ping traffic

Did he miss any?   I don’t think so.  You may not use every one of those traffic sources, but James has and does.   All of those combined creates the Spaghetti bowl, the term James has coined for his traffic system.

The Spaghetti Bowl - Thanks JD.

Now I could rave on it about it all day, but how about some proof to backup  the success of these strategies?

Relying on search engines alone is dangerous, James doesn’t do that with the Spaghetti bowl.

Are you into the offline consulting niche?  It’s a very popular one and lucrative, my previous review of Mobile Local Fusion talks all about it.  So if this is your niche, would you like to be able to dominate the first page of Google for your clients?  Would you like something like this for a Mazda dealership?

First Page Ownage

I think this is one of the golden pieces of  Traffic Grab, is a case study where James goes into detail about how he generated over $20,000 from a blog post!   Yes a single blog post and traffic.  James has documented each detail and shows you exactly how he managed to do that!

I have been using SOME of these Traffic Grab strategies myself.  I actually promoted through a blog post the same thing James did in his case study.  The only difference is I didn’t have the Spaghetti bowl to drive as much traffic, I relied on a single source.  It wasn’t bad, I still managed to make $~4000 from a single blog post following some of James’ strategies.

Followup Support

This is where James stands out from the rest of the crowd.  He stands behind his products 100% in the public eye.  Through his coaching forum Super Fast Results, you have access to James himself and hundreds of other marketers to help you implement these strategies and launch your business!   I’ve (and still am) and active member of his forum since December 2009 and I have no intention of leaving.

As part of Traffic Grab, James is offering a full 30-days access to the forum and the priceless site building tools within it along with his support, that’s a $97 value (and in my eyes, a $1000 value).

Traffic Grab Bonus

Now most of the time people offer bonuses as an incentive to purchase a product through their affiliate link.  I’m not doing that and here is why.  There is so much amazing information in Traffic Grab for you to implement and use, I believe a bonus will simply offer more distractions from what you should be focusing on and that is absorbing, and learning from Traffic Grab.   It would be a disservice to you.

So if you think Traffic Grab is for you (I think it’s for everyone, as I’m sorry; no matter what you NEED traffic) then you can click on the link below and purchase a copy through my link.  I can offer a thank you, but I’m doing this more for you than I am me as that’s how bloody awesome this information is, or just go get it directly if that suits you better.

Traffic Grab Review & Bonus is a post from: Kevin McKillop

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Facebook advertising platform is like no other we have ever seen before, not even close.  The ability to do laser focused ads to people based on the piles of information users have willingly added to their profile makes it an advertisers dream!  With so many eyeballs GLUED to facebook on a daily basis, and the ability to laser focus your ads makes it a player you can’t ignore.

I didn’t always think so kindly of Facebook PPC.  Only a year ago I was singing a different tune, likely because it’s blown up so big in the last year, AND I’ll admit, I was a little green about it then too.  My opinion hasn’t changed completely, but I’m definitely more open to it.   It’s definitely a different beast than Adwords, and the best thing you can do is try and test, you’ll quickly find out whether it’s going to work for you or your offer as it stands.

So without diving head first with blinders on and ending up spending a lot of money on it, like any system you need to understand how it works before you can really leverage it, or even test it out thorougly.

I reached out to an expert, Jennifer Sheahan from www.FBAdsLab.com for some inside expert advice on how to navigate facebook advertising.

I met Jennifer in Sydney back in September and our paths have crossed several times since then. Jennifer has pulled over on the side of the road to take a Skype call from me once, as I was having a pain of a time getting ads approved and I was completely clueless as to what to try next (I had tried everything I know).  She gave me a couple good tips and away I went and got my ads approved!

I don’t want to spoil some of the great tips she has given away in this interview, so grab a pen and paper, load this up in your iPod for the car, whatever you do, listen and learn (just like I did!)   Whether you’re helping out a local business, or you’re advertising your own products or affiliate products, there is some great information in this interview for you.  Navigating some of the difficulties can be tricky, so listen to some of these awesome tips Jennifer has to get high performing, cheap click ads approved and running and CONVERTING!   She also outlines how to avoid wasting your money and giving it to facebook.

You can follow Jennfier @ FBAdsLab on Facebook

Have you tried any facebook ads?  Share your experiences below in the comments!  If you have any questions for Jennifer, post them below and I’m sure I can persuade her to stop by and answer them for everyone.

[Interview] Facebook Ads (PPC) Strategies is a post from: Kevin McKillop

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