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	<title>Comments for ftmf.info</title>
	
	<link>http://ftmf.info</link>
	<description>all the info an FTMF would ever need</description>
	<lastBuildDate>Sun, 04 Mar 2012 06:58:00 +0000</lastBuildDate>
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		<title>Comment on Idea of the day: 1st March by Andy Walsh</title>
		<link>http://feedproxy.google.com/~r/ftmfinfocomments/~3/lq72uTWMqSc/</link>
		<dc:creator>Andy Walsh</dc:creator>
		<pubDate>Sun, 04 Mar 2012 06:58:00 +0000</pubDate>
		<guid isPermaLink="false">http://ftmf.info/?p=3054#comment-6587</guid>
		<description>Lazy</description>
		<content:encoded><![CDATA[<p>Lazy</p>
<img src="http://feeds.feedburner.com/~r/ftmfinfocomments/~4/lq72uTWMqSc" height="1" width="1"/>]]></content:encoded>
	<feedburner:origLink>http://ftmf.info/2012/03/02/idea-of-the-day-1st-march/#comment-6587</feedburner:origLink></item>
	<item>
		<title>Comment on Idea Of The Day – Hiut Denim by Adrian Lee</title>
		<link>http://feedproxy.google.com/~r/ftmfinfocomments/~3/RM224kyT1mc/</link>
		<dc:creator>Adrian Lee</dc:creator>
		<pubDate>Tue, 28 Feb 2012 17:44:00 +0000</pubDate>
		<guid isPermaLink="false">http://ftmf.info/?p=3035#comment-6586</guid>
		<description>Very cool, Oxfam are doing something similar too: http://bit.ly/x39kLz</description>
		<content:encoded><![CDATA[<p>Very cool, Oxfam are doing something similar too: <a href="http://bit.ly/x39kLz" rel="nofollow">http://bit.ly/x39kLz</a></p>
<img src="http://feeds.feedburner.com/~r/ftmfinfocomments/~4/RM224kyT1mc" height="1" width="1"/>]]></content:encoded>
	<feedburner:origLink>http://ftmf.info/2012/02/23/idea-of-the-day-hiut-denim/#comment-6586</feedburner:origLink></item>
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		<title>Comment on Idea Of The Day – Hiut Denim by Steve Gladdis</title>
		<link>http://feedproxy.google.com/~r/ftmfinfocomments/~3/s11kI_0gSDo/</link>
		<dc:creator>Steve Gladdis</dc:creator>
		<pubDate>Thu, 23 Feb 2012 16:32:00 +0000</pubDate>
		<guid isPermaLink="false">http://ftmf.info/?p=3035#comment-6585</guid>
		<description>I should add here that David Hieatt, the founder, talked about these things at the Google Firestarter event on Tuesday, so thanks to him and them for the inspiration for the post.</description>
		<content:encoded><![CDATA[<p>I should add here that David Hieatt, the founder, talked about these things at the Google Firestarter event on Tuesday, so thanks to him and them for the inspiration for the post.</p>
<img src="http://feeds.feedburner.com/~r/ftmfinfocomments/~4/s11kI_0gSDo" height="1" width="1"/>]]></content:encoded>
	<feedburner:origLink>http://ftmf.info/2012/02/23/idea-of-the-day-hiut-denim/#comment-6585</feedburner:origLink></item>
	<item>
		<title>Comment on Idea of the day: On to off to on. But with fire. by TommyK</title>
		<link>http://feedproxy.google.com/~r/ftmfinfocomments/~3/bEX3jhkY0Gk/</link>
		<dc:creator>TommyK</dc:creator>
		<pubDate>Thu, 19 Jan 2012 15:23:00 +0000</pubDate>
		<guid isPermaLink="false">http://ftmf.info/?p=2951#comment-6584</guid>
		<description>If only you had a good excuse to suggest a new, interesting idea for a car...</description>
		<content:encoded><![CDATA[<p>If only you had a good excuse to suggest a new, interesting idea for a car&#8230;</p>
<img src="http://feeds.feedburner.com/~r/ftmfinfocomments/~4/bEX3jhkY0Gk" height="1" width="1"/>]]></content:encoded>
	<feedburner:origLink>http://ftmf.info/2012/01/19/idea-of-the-day-on-to-off-to-on-but-with-fire/#comment-6584</feedburner:origLink></item>
	<item>
		<title>Comment on Get ‘appy by Jerry Lloyd-williams</title>
		<link>http://feedproxy.google.com/~r/ftmfinfocomments/~3/-u2KCyKnzVM/</link>
		<dc:creator>Jerry Lloyd-williams</dc:creator>
		<pubDate>Fri, 06 Jan 2012 17:31:00 +0000</pubDate>
		<guid isPermaLink="false">http://ftmf.info/?p=2914#comment-6582</guid>
		<description>Thanks to @Lloydy for the tip, btw...</description>
		<content:encoded><![CDATA[<p>Thanks to @Lloydy for the tip, btw&#8230;</p>
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	<feedburner:origLink>http://ftmf.info/2012/01/06/appy-new-year-geddit/#comment-6582</feedburner:origLink></item>
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		<title>Comment on is engaging a load of people really worth it ? by Richard Higbid</title>
		<link>http://feedproxy.google.com/~r/ftmfinfocomments/~3/1rQgApYhVD0/</link>
		<dc:creator>Richard Higbid</dc:creator>
		<pubDate>Thu, 15 Dec 2011 13:04:00 +0000</pubDate>
		<guid isPermaLink="false">http://ftmf.info/?p=2860#comment-6580</guid>
		<description>I think record sales are a mini by product of x-factor . The real cash (and raison d'etre for the programme) lies in what ITV pay SYCO</description>
		<content:encoded><![CDATA[<p>I think record sales are a mini by product of x-factor . The real cash (and raison d&#8217;etre for the programme) lies in what ITV pay SYCO</p>
<img src="http://feeds.feedburner.com/~r/ftmfinfocomments/~4/1rQgApYhVD0" height="1" width="1"/>]]></content:encoded>
	<feedburner:origLink>http://ftmf.info/2011/12/15/is-engaging-a-load-of-people-really-worth-it/#comment-6580</feedburner:origLink></item>
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		<title>Comment on Behaviour change: gamification, norming and combined voices by JON</title>
		<link>http://feedproxy.google.com/~r/ftmfinfocomments/~3/XFBoNii4qh4/</link>
		<dc:creator>JON</dc:creator>
		<pubDate>Mon, 12 Dec 2011 15:02:00 +0000</pubDate>
		<guid isPermaLink="false">http://ftmf.info/?p=2281#comment-6579</guid>
		<description>Great
 page. We're based in the UK and are hoping to encourage social change 
through the use of gamification. this will manifest itself by using game
 mechanics to help influence users into taking correct choices in their 
lives. We'd love to speak to like minded people who are into social 
change on our page http://www.facebook.com/gametochange</description>
		<content:encoded><![CDATA[<p>Great<br />
 page. We&#8217;re based in the UK and are hoping to encourage social change<br />
through the use of gamification. this will manifest itself by using game<br />
 mechanics to help influence users into taking correct choices in their<br />
lives. We&#8217;d love to speak to like minded people who are into social<br />
change on our page <a href="http://www.facebook.com/gametochange" rel="nofollow">http://www.facebook.com/gametochange</a></p>
<img src="http://feeds.feedburner.com/~r/ftmfinfocomments/~4/XFBoNii4qh4" height="1" width="1"/>]]></content:encoded>
	<feedburner:origLink>http://ftmf.info/2011/04/28/behaviour-change-gamification-norming-and-combined-voices/#comment-6579</feedburner:origLink></item>
	<item>
		<title>Comment on Idea of the day. ‘We have had this great idea called the 70:20:10 principle…’ by Anonymous</title>
		<link>http://feedproxy.google.com/~r/ftmfinfocomments/~3/3nZyUIrXGJM/</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Mon, 28 Nov 2011 13:39:00 +0000</pubDate>
		<guid isPermaLink="false">http://ftmf.info/?p=2554#comment-6576</guid>
		<description>Testing some of your budget on new things - now there's an idea. It might even catch on.
What we should all be telling our clients is that if 10% (or what ever %) of our combined clients budget is spent on testing the new...MediaCom has a total experimental test budget of £100m annually. From this collective testing/learning all our clients benefit massively. No other agency experiments more, or can learn as fast. So less risk is put on anyone client, but the combined knowledge share is awesome.</description>
		<content:encoded><![CDATA[<p>Testing some of your budget on new things &#8211; now there&#8217;s an idea. It might even catch on.<br />
What we should all be telling our clients is that if 10% (or what ever %) of our combined clients budget is spent on testing the new&#8230;MediaCom has a total experimental test budget of £100m annually. From this collective testing/learning all our clients benefit massively. No other agency experiments more, or can learn as fast. So less risk is put on anyone client, but the combined knowledge share is awesome.</p>
<img src="http://feeds.feedburner.com/~r/ftmfinfocomments/~4/3nZyUIrXGJM" height="1" width="1"/>]]></content:encoded>
	<feedburner:origLink>http://ftmf.info/2011/09/08/idea-of-the-day-we-have-had-this-great-idea-called-the-702010-principle/#comment-6576</feedburner:origLink></item>
	<item>
		<title>Comment on Idea of the (yester)day: a website made flesh by Claire McAlpine</title>
		<link>http://feedproxy.google.com/~r/ftmfinfocomments/~3/dx0RD4yjYi4/</link>
		<dc:creator>Claire McAlpine</dc:creator>
		<pubDate>Wed, 23 Nov 2011 10:53:00 +0000</pubDate>
		<guid isPermaLink="false">http://ftmf.info/?p=2794#comment-6575</guid>
		<description>ooh my name in lights!  nice one for catching that @petefyfe:twitter 



</description>
		<content:encoded><![CDATA[<p>ooh my name in lights!  nice one for catching that @petefyfe:twitter </p>
<img src="http://feeds.feedburner.com/~r/ftmfinfocomments/~4/dx0RD4yjYi4" height="1" width="1"/>]]></content:encoded>
	<feedburner:origLink>http://ftmf.info/2011/11/23/idea-of-the-yesterday-a-website-made-flesh/#comment-6575</feedburner:origLink></item>
	<item>
		<title>Comment on Idea of the (yester)day: a website made flesh by Claire McAlpine</title>
		<link>http://feedproxy.google.com/~r/ftmfinfocomments/~3/as8FtQyy8Ak/</link>
		<dc:creator>Claire McAlpine</dc:creator>
		<pubDate>Wed, 23 Nov 2011 10:50:00 +0000</pubDate>
		<guid isPermaLink="false">http://ftmf.info/?p=2794#comment-6574</guid>
		<description>that's quite fun, I'm not even sure if the light actually flashed because *I* tweeted but it made me want to keep tweeting to see if it would flash again!</description>
		<content:encoded><![CDATA[<p>that&#8217;s quite fun, I&#8217;m not even sure if the light actually flashed because *I* tweeted but it made me want to keep tweeting to see if it would flash again!</p>
<img src="http://feeds.feedburner.com/~r/ftmfinfocomments/~4/as8FtQyy8Ak" height="1" width="1"/>]]></content:encoded>
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