Blocksatz » Articles in English

Successful corporate communication thanks to storytelling

Julia da Costa — Thu, 24 May 2012 13:32:00 +0000

Everyone likes to listen to a good story. We associate it with pleasant memories from childhood days, cosy winter evenings in front of the fireplace or exuberant evenings in the pub. A good story appeals to our emotions, touches the audience and lingers in the memory. These are a few reasons why communication professionals can [...]

Farewell after eight exciting weeks

Trainee — Thu, 12 Apr 2012 13:55:37 +0000

For the time being, I am leaving the world of employment again and taking my farewell – with mixed feelings. Mixed because on the one hand a student’s life has its undeniable advantages – aside from tests and presentations. On the other, because I really enjoyed working in a PR and marketing agency. Eight exciting weeks [...]

Reporters Without Borders: advocates for free media worldwide

Eva Skalsky — Tue, 27 Mar 2012 08:39:19 +0000

Since its foundation in Montpellier, France, in 1985, the association Reporters Without Borders has been actively engaged in promoting freedom of the press and freedom of information all around the globe. Over the course of the years, the formerly handful of journalists has evolved into an international non-governmental organisation with 150 correspondents, nine sections and [...]

Hands-on intralogistics at the 10th LogiMAT in Stuttgart

Administrator — Fri, 16 Mar 2012 15:42:37 +0000

As if guided by an invisible hand, a packaging machine circles a loaded industrial pallet, tightly wraps it up, and only seconds later a package ready for despatch stand in front of the marvelling trade show visitors. Just a few metres down the aisle, plastic boxes swish down a conveyor belt and are sealed with [...]

A touch of Hollywood: look forward to the video clips by agenturkooperation

Trainee — Tue, 06 Mar 2012 14:59:34 +0000

Marc is done editing and the results are rather impressive. All those who want to learn more about our agenturkooperation and the project-wise fusion of knoefler-journalist and Kreativagentur ifs may want to make sure not to miss our latest spots! On Monday we were rather busy – as one would expect from a day when shooting [...]

How-to: Online Course in Science Journalism by WFSJ

Eva Skalsky — Thu, 26 Jan 2012 11:16:02 +0000

Even the most experienced journalists can sure remember their first insecure steps in text production when staring at a blank sheet of paper without a clue of where to begin. Even when you have already been a member of the writing guild for many years, there are days when news are pouring in so fast [...]

Hushing up your inner critic

Eva Skalsky — Tue, 27 Dec 2011 09:53:06 +0000

We all have been in a similar situation, haven’t we? The closer we get to a deadline, the more susceptible we are to the little distractions of everyday life or to the grave doubts about everything we have achieved in this current project so far. Denise Jacobs, web design trainer and author of The CSS [...]

Our Christmas present to Mother Nature

Henning Klein — Thu, 22 Dec 2011 16:10:54 +0000

Our faithful blog readers are probably well aware of the fact that sustainability has always been a core element of our corporate philosophy. Our computers are extremely energy saving, printers are set to duplex printing and we are supplied with green electricity by wind turbines to power our electrical equipment. But since the world extends [...]

Dying in the World Wide Web: a somewhat different contribution about Facebook and the social web

Anastasija Barinova — Thu, 24 Nov 2011 14:15:24 +0000

Life increasingly takes place on the Internet. Modern users interact on many different channels simultaneously – on Twitter, Facebook and Xing or by sending e-mails. But what happens to user profiles when their owners die in real life? In the past three years several agencies have discovered a niche in the market and developed an [...]

Recruitment & Facebook: social networks can be more than a private pleasure

Eva Skalsky — Fri, 28 Oct 2011 12:59:31 +0000

All the world’s a stage and in recent years the Internet has made it extremely easy for the players to put themselves in the limelight. Luring readers to one’s private blog with exciting insight into one’s life, presenting an expressive profile and regularly posting updates on Facebook or sharing events and web finds with your [...]