http://www.fundraisingsuccessmag.com Copyright 2012 North American Publishing Company en-us http://blogs.law.harvard.edu/tech/rss Fundraising in today’s economy is a major challenge. To maximize results, it’s critical to keep down costs, mail smarter and target your message to your audience. Below are 11 simple tips to follow when getting ready for that next,... ]]> Mon, 05 Dec 2011 09:37:30 EST Is direct mail really “old school”? Well, if “old school” means communicating your offer in a compelling manner, using conversational but appropriate language, and always including a clear call to action, then yes —... ]]> Wed, 30 Nov 2011 08:52:01 EST Four years ago, the presidential election cycle saw an explosion of new channels entering the fray. Then Democratic presidential nominee Barack Obama’s campaign found tremendous success engaging voters and donors online, while the... ]]> Wed, 16 Nov 2011 09:04:27 EST Thu, 10 Nov 2011 11:25:58 EST Despite the numerous forecasts that direct mail is dead and the continual postage hikes over the past decade, direct-mail fundraising still brings in more money than any other fundraising channel. The key is to mail intelligently. Sue Sena,... ]]> Wed, 09 Nov 2011 09:08:17 EST