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	<title>Fuseware Social Insights</title>
	
	<link>http://www.fuseware.net</link>
	<description>Fuseware Social Insights</description>
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		<title>Ruby on Rails Developers Wanted</title>
		<link>http://feedproxy.google.com/~r/Fuseware/~3/HbJnBJBRdJ8/</link>
		<comments>http://www.fuseware.net/ruby-on-rails-developers-wanted/#comments</comments>
		<pubDate>Wed, 09 Nov 2011 10:57:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Careers]]></category>
		<category><![CDATA[careers]]></category>
		<category><![CDATA[developer]]></category>
		<category><![CDATA[ruby on rails]]></category>

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		<description><![CDATA[Ruby on Rails Developers needed for the one of the hottest new technology companies in the country! Work in a dynamic team with passionate people on important projects. RoR, Computer Science, AWS, EC2 – R170,000 &#8211; R220,000 + possible stock options Responsibilities: -Help build and maintain our social media monitoring backend used by some of the largest [...]]]></description>
			<content:encoded><![CDATA[<p><em>Ruby on Rails Developers</em> needed for the one of the hottest new technology companies in the country! Work in a dynamic team with passionate people on important projects.</p>
<p>RoR, Computer Science, AWS, EC2 – R170,000 &#8211; R220,000 + possible stock options</p>
<p><strong>Responsibilities:</strong><br />
-Help build and maintain our social media monitoring backend used by some of the largest companies in the country<br />
-Work with large data-sets to help make influential decisions that will drive future products<br />
-Pitch-in with new projects, ad-hoc work, and whatever is needed in this high-growth phase</p>
<p><strong>Required skills:</strong></p>
<p>-Strong engineering foundation with a degree in Computer Science advantageous<br />
-At least 2 years experience contributing to production-level code bases<br />
-In-depth knowledge of the Ruby on Rails framework<br />
-Familiarity with Amazon’s Web Services advantageous<br />
-Familiarity with Jquery and Javascript required</p>
<p><strong>For more information please contact Mike Wronski or forward your CV to <span style="text-decoration: underline;"><a href="mailto:mike@fuseware.net">mike@fuseware.net</a></span></strong></p>
<p><strong>If you have not had any response in two weeks please consider your application unsuccessful.</strong></p>
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		<item>
		<title>Social media goes mainstream in SA</title>
		<link>http://feedproxy.google.com/~r/Fuseware/~3/HoXA_e3i9cQ/</link>
		<comments>http://www.fuseware.net/social-media-goes-mainstream-in-sa/#comments</comments>
		<pubDate>Wed, 26 Oct 2011 08:03:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Insights]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[2011]]></category>
		<category><![CDATA[report]]></category>
		<category><![CDATA[world wide worx]]></category>

		<guid isPermaLink="false">http://www.fuseware.net/?p=689</guid>
		<description><![CDATA[South Africans have embraced social media as a core pillar of Internet activity in this country, along with e-mail, news and banking. &#160; MXit and Facebook lead the way in user numbers, while Twitter has seen the most dramatic growth in social networking in the past year, and BlackBerry Messenger is the fastest growing network [...]]]></description>
			<content:encoded><![CDATA[<p>South Africans have embraced social media as a core pillar of Internet activity in this country, along with e-mail, news and banking.</p>
<p>&nbsp;</p>
<p>MXit and Facebook lead the way in user numbers, while Twitter has seen the most dramatic growth in social networking in the past year, and BlackBerry Messenger is the fastest growing network in the second half of 2011.</p>
<p>These are among the key findings of a new study released today by Fuseware and World Wide Worx, entitled South African Social Media Landscape 2011.</p>
<p>“The question of how many South Africans use each of the major social networks comes up so often, it became a priority for us to pin down the numbers,” says Michal Wronski, Managing Director of information analysts Fuseware and co-author of the report. “The data was collected through a combination of Fuseware’s analysis of social network databases, information provided directly by social networks, and World Wide Worx’s consumer market research.”</p>
<p>An analysis of Fuseware’s extensive database of Twitter usage, in conjunction with World Wide Worx’s consumer market research, shows that there were 1,1-million Twitter users in South Africa in mid-2011. This is a 20-fold increase in a little more than a year.</p>
<p>“One of the drivers of growth of Twitter is the media obsession with the network,” says report co-author Arthur Goldstuck, managing director of World Wide Worx. “Most radio and TV personalities with large audiences are engaged in intensive campaigns to drive their listeners and viewers to both Twitter and Facebook. The former, coming off a very low base, is therefore seeing the greatest growth.”</p>
<p>As in the global environment, not all Twitter users are active users, with only 40% tweeting, but probably as many simply watching, following and using it as a breaking news service.</p>
<p>MXit remains the most popular social network in South Africa, with approximately 10-million active users. Its demographic mix runs counter to the popular media image of MXit as a teen-dominated environment. No less than 76% of the male user base of MXit and 73% of female users are aged 18 or over.</p>
<p>A surprising finding emerged from analysis of Facebook data. Of approximately 4.2-million Facebook users in South Africa by August 2011, only 3.2 million had visited the site in the year-to-date.</p>
<p>“This is partly a factor of many users moving on once the novelty of the site had worn off, as well as a result of the fickle nature of the youth market,” says Wronski. “Once BBM picked up significant traction in private schools, for example, many teenagers who had previously flocked to Facebook, opted for BBM’s greater immediacy.”</p>
<p>While LinkedIn, aimed at professional users, also reached the 1,1-million mark, it came off a far higher base – but still saw 83% growth of South African users from 2010 to 2011. Of these, 112 000 or 10% are business owners.</p>
<p>Consumer research analysed in the report revealed that future intention of usage of most social networks is strongly related to age. The younger the user, the greater the intention of usage.</p>
<p>“This is only one of many micro-trends shaping social networking,” says Goldstuck. “MXit, Facebook and BBM statistics illustrate, for example, that as social networks become more mainstream, their penetration within all age ranges deepens. This, in turn, will result in the continual flattening of the age curve as social networks mature.”</p>
<p><em>* The executive summary of the report includes the above information as well as a full contents list, with pricing and ordering information. <a href="http://www.worldwideworx.com/wp-content/uploads/2011/10/Exec-Summary-Social-Media-2011.docx">Click here to download or open it</a></em></p>
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		<title>A Rough Breakdown of Foursquare Usage in South Africa</title>
		<link>http://feedproxy.google.com/~r/Fuseware/~3/tppOGIuuObg/</link>
		<comments>http://www.fuseware.net/foursquare-usage-in-south-africa/#comments</comments>
		<pubDate>Wed, 27 Jul 2011 12:24:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[south africa]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.fuseware.net/?p=646</guid>
		<description><![CDATA[We constantly get asked about Foursquare usage in South Africa. However, due to the very private nature of the platform, it is very difficult for us to get any usable information with regards to absolute user numbers, top venues and checkins . However, we have noticed that a significant proportion of people connect their Foursquare [...]]]></description>
			<content:encoded><![CDATA[<p>We constantly get asked about Foursquare usage in South Africa. However, due to the very private nature of the platform, it is very difficult for us to get any usable information with regards to absolute user numbers, top venues and checkins .</p>
<p>However, we have noticed that a significant proportion of people connect their Foursquare accounts into Twitter, to auto-update their statuses when checking in to places.</p>
<p>We have analyzed every single tweet in South Africa for the past 6 months containing Foursquare checkins and mayorships, and found the following figures:</p>
<p><strong>Total number of check-ins and mayorships:</strong> 45000 over the last 6 months</p>
<p><strong>Total number of unique users checking in:</strong> 7800</p>
<p>Top locations being checked into, country wide:</p>
<table border="0" cellspacing="0" cellpadding="2" width="500" class="statstable">
<tbody>
<tr>
<td><strong>Location</strong></td>
<td><strong>Checkins published to Twitter</strong></td>
</tr>
<tr>
<td>Neighbourhood (163 Long St, Dorp St, Cape Town)</td>
<td>179</td>
</tr>
<tr>
<td>Rafiki&#8217;s (First Floor, 13B Kloof Nek Road, Tamboerskloof, Cape Town)</td>
<td>158</td>
</tr>
<tr>
<td>Tennyson Ave (Tennyson Ave, Senderwood, Germiston)</td>
<td>154</td>
</tr>
<tr>
<td>Home</td>
<td>150</td>
</tr>
<tr>
<td>Mercury Live (43 De Villiers Rd, Cape Town)</td>
<td>146</td>
</tr>
<tr>
<td>The Gardens Restaurant, Company&#8217;s Gardens (54 Queen Victoria St, Cape Town)</td>
<td>137</td>
</tr>
<tr>
<td>OR Tambo International Airport (JNB</td>
<td>112</td>
</tr>
<tr>
<td>Virgin Active</td>
<td>109</td>
</tr>
<tr>
<td>Standard Bank Head Office (5 Simmonds Street, Johannesburg)</td>
<td>67</td>
</tr>
<tr>
<td>Rlabs</td>
<td>66</td>
</tr>
<tr>
<td>Ster Kinekor</td>
<td>62</td>
</tr>
<tr>
<td>Wynberg (Wynberg, Southern Suburbs)</td>
<td>58</td>
</tr>
<tr>
<td>Craig&#8217;s home ( Sunningdale)</td>
<td>58</td>
</tr>
<tr>
<td>Mugg &amp; Bean</td>
<td>56</td>
</tr>
<tr>
<td>King Shaka International Airport</td>
<td>51</td>
</tr>
<tr>
<td>Cape Town International Airport</td>
<td>51</td>
</tr>
<tr>
<td>Virgin Active (35 Melrose Blvd, Melrose Arch, Johannesburg)</td>
<td>50</td>
</tr>
<tr>
<td>DRAFTFCB Johannesburg (164 Katherine Street, Sandton)</td>
<td>50</td>
</tr>
<tr>
<td>Planet Fitness</td>
<td>48</td>
</tr>
<tr>
<td>OR Tambo International Airport (JNB) (Cnr R21 &amp; R24, Kempton Park)</td>
<td>44</td>
</tr>
</tbody>
</table>
<p>Neighbourhood, a restaurant / bar in Cape Town, has been the single most checked into place in the country, as extrapolated via Twitter results.</p>
<p>Rafikis comes in spot number 2, which is also a bar in Cape Town. It seems that Cape Town, as shown by Fuseware’s Twitter stats from last year, also seems to be the early adopter crowd for Foursquare.</p>
<p>Beyond that, we have a collection of pubs, restaurants, gyms and airports that trail close behind.</p>
<p><strong>Top 5 users Checking In</strong></p>
<table class="statstable">
<tbody>
<tr>
<td>Twitter User</td>
<td>Checkins</td>
</tr>
<tr>
<td>@lindirudnicki</td>
<td>369</td>
</tr>
<tr>
<td>@siphelelevundla</td>
<td>270</td>
</tr>
<tr>
<td>@arielkatzen</td>
<td>246</td>
</tr>
<tr>
<td>@simonjgr</td>
<td>234</td>
</tr>
<tr>
<td>@mhlunguoluhlaza</td>
<td>200</td>
</tr>
</tbody>
</table>
<p>There are a couple of die-hard Foursquare users already, with @lindirudnicki coming at the top &#8211; averaging two checkins per day for the last 6 months.</p>
<p><b>Traffic Statistics for Foursquare:</b> (excluding those using the Foursquare app)</p>
<table class="statstable">
<colgroup>
<col></colgroup>
<tbody>
<tr class="headerRow">
<td></td>
<td class="statColumn"><span class="gwt-InlineLabel">Country</span></td>
<td class="statColumn"><span class="gwt-InlineLabel">Worldwide</span></td>
</tr>
<tr>
<td>
<div class="categoryColumn"><span class="gwt-InlineLabel">Unique visitors (estimated cookies)</span></div>
</td>
<td class="statColumn"><span class="gwt-InlineLabel">24K</span></td>
<td class="statColumn"><span class="gwt-InlineLabel">6.8M</span></td>
</tr>
<tr>
<td>
<div class="categoryColumn"><span class="gwt-InlineLabel">Unique visitors (users)</span></div>
</td>
<td class="statColumn"><span class="gwt-InlineLabel">18K</span></td>
<td class="statColumn"><span class="gwt-InlineLabel">4.5M</span></td>
</tr>
<tr>
<td>
<div class="categoryColumn"><span class="gwt-InlineLabel">Reach</span></div>
</td>
<td class="statColumn"><span class="gwt-InlineLabel">0.4%</span></td>
<td class="statColumn"><span class="gwt-InlineLabel">0.3%</span></td>
</tr>
<tr>
<td>
<div class="categoryColumn"><span class="gwt-InlineLabel">Page views</span></div>
</td>
<td class="statColumn"><span class="gwt-InlineLabel">120K</span></td>
<td class="statColumn"><span class="gwt-InlineLabel">37M</span></td>
</tr>
<tr>
<td>
<div class="categoryColumn"><span class="gwt-InlineLabel">Total visits</span></div>
</td>
<td class="statColumn"><span class="gwt-InlineLabel">32K</span></td>
<td class="statColumn"><span class="gwt-InlineLabel">9.4M</span></td>
</tr>
<tr>
<td>
<div class="categoryColumn"><span class="gwt-InlineLabel">Avg visits per cookie</span></div>
</td>
<td class="statColumn"><span class="gwt-InlineLabel">1.3</span></td>
<td class="statColumn"><span class="gwt-InlineLabel">1.4</span></td>
</tr>
<tr>
<td>
<div class="categoryColumn"><span class="gwt-InlineLabel">Avg time on site</span></div>
</td>
<td class="statColumn"><span class="gwt-InlineLabel">4:50</span></td>
<td class="statColumn"><span class="gwt-InlineLabel">4:00</span></td>
</tr>
</tbody>
</table>
<p><b>Audience Interests for Foursquare:</b>(excluding those using the Foursquare app)</p>
<table class="statstable" id="gwt-debug-interestTable">
<colgroup>
<col></colgroup>
<tbody>
<tr class="headerRow">
<td class="itemColumn">
<div class="gwt-Label">Interest</div>
</td>
<td class="statColumn">
<div><span class="gwt-InlineLabel">Affinity</span></div>
</td>
</tr>
<tr class="">
<td class="">
<div class="gwt-Label">Restaurants</div>
</td>
<td class="statColumn">
<div class="gwt-Label">19.7x</div>
</td>
</tr>
<tr class="">
<td class="">
<div class="gwt-Label">Food &amp; Drink</div>
</td>
<td class="statColumn">
<div class="gwt-Label">6.3x</div>
</td>
</tr>
<tr class="">
<td class="">
<div class="gwt-Label">Microblogging</div>
</td>
<td class="statColumn">
<div class="gwt-Label">6.2x</div>
</td>
</tr>
<tr class="">
<td class="">
<div class="gwt-Label">Blogging Resources &amp; Services</div>
</td>
<td class="statColumn">
<div class="gwt-Label">5.1x</div>
</td>
</tr>
<tr class="">
<td class="">
<div class="gwt-Label">Advertising &amp; Marketing</div>
</td>
<td class="statColumn">
<div class="gwt-Label">5.1x</div>
</td>
</tr>
<tr class="">
<td class="">
<div class="gwt-Label">Beauty &amp; Fitness</div>
</td>
<td class="statColumn">
<div class="gwt-Label">4.6x</div>
</td>
</tr>
<tr class="">
<td class="">
<div class="gwt-Label">Specialty Travel</div>
</td>
<td class="statColumn">
<div class="gwt-Label">4.3x</div>
</td>
</tr>
<tr>
<td>
<div class="gwt-Label">Business &amp; Industrial</div>
</td>
<td class="statColumn">
<div class="gwt-Label">4.3x</div>
</td>
</tr>
<tr>
<td>
<div class="gwt-Label">Gifts &amp; Special Event Items</div>
</td>
<td class="statColumn">
<div class="gwt-Label">4.2x</div>
</td>
</tr>
<tr>
<td>
<div class="gwt-Label">Consumer Electronics</div>
</td>
<td class="statColumn">
<div class="gwt-Label">4.2x</div>
</td>
</tr>
</tbody>
</table>
<p><strong>So What Are the Absolute Numbers?</strong><br />
We can make an educated guess taking into account multiple data sources, that there are any number between 30000 and 50000 users in South Africa on Foursquare. Although this shows that the network still has a way to go before it becomes mainstream, explosive viral growth is not out of the question. The active number of Twitter users in May of last year was given as 55000, and this number has grown nearly 10 fold since then.
</p>
<p><strong>Important Note</strong></p>
<p>This data does not in any way represent the overall usage of Foursquare in SA. It shows how Foursquare is being used by everyone in the country that has connected their Foursquare accounts to Twitter, and who accesses Foursquare on a browser instead of the application. However, we can still make some useful extrapolations from this data. </p>
<p>If you need more data for a specific venue, please contact us.</p>
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		<title>How South Africans reacted to the Oslo Attack on Twitter</title>
		<link>http://feedproxy.google.com/~r/Fuseware/~3/jINjtJONJfc/</link>
		<comments>http://www.fuseware.net/how-south-africans-reacted-to-the-oslo-attack-on-twitter/#comments</comments>
		<pubDate>Wed, 27 Jul 2011 11:34:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[Social Media Monitoring]]></category>
		<category><![CDATA[analysis]]></category>
		<category><![CDATA[oslo]]></category>
		<category><![CDATA[tragedy]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.fuseware.net/how-south-africans-reacted-to-the-oslo-attack-on-twitter/</guid>
		<description><![CDATA[The recent terrorist attack in Oslo received massive media coverage as soon as the word broke out. As is becoming usual in this day and age, Twitter was the first source of information for what had happened. As the days progressed, South Africans had their voices and sentiments heard on Twitter. We have analyzed these [...]]]></description>
			<content:encoded><![CDATA[<p>The recent terrorist attack in Oslo received massive media coverage as soon as the word broke out. As is becoming usual in this day and age, Twitter was the first source of information for what had happened. </p>
<p>As the days progressed, South Africans had their voices and sentiments heard on Twitter. We have analyzed these mentions to see exactly what we said. All results in this post are from South Africans talking about Oslo on Twitter.</p>
<p><strong>Word Cloud</strong></p>
<p><a href="http://www.fuseware.net/wp-content/uploads/2011/07/image.png"><img style="background-image: none; border-bottom: 0px; border-left: 0px; padding-left: 0px; padding-right: 0px; display: inline; border-top: 0px; border-right: 0px; padding-top: 0px" title="image" border="0" alt="image" src="http://www.fuseware.net/wp-content/uploads/2011/07/image_thumb.png" width="472" height="182" /></a></p>
<p>As seen above, the word cloud shows how people discussed the terrorist attack. It was linked it to a Christian bomber, as well as accusations of Isreal’s Mossad being behind the attack. In light of the recent death of Amy Winehouse, some people felt it important to mention their condolences for both tragedies in the same tweet.</p>
<p><strong>Sentiment Graph</strong></p>
<p><a href="http://www.fuseware.net/wp-content/uploads/2011/07/image1.png"><img style="background-image: none; border-bottom: 0px; border-left: 0px; padding-left: 0px; padding-right: 0px; display: inline; border-top: 0px; border-right: 0px; padding-top: 0px" title="image" border="0" alt="image" src="http://www.fuseware.net/wp-content/uploads/2011/07/image_thumb1.png" width="353" height="279" /></a></p>
<p>Our state of the art sentiment algorithm shows that most people felt extreme uneasiness and sadness regarding the incidents, but there was a notable lack of other negative emotions such as anger and loathing.</p>
<p><strong>Overall Sentiment</strong></p>
<p><a href="http://www.fuseware.net/wp-content/uploads/2011/07/image2.png"><img style="background-image: none; border-bottom: 0px; border-left: 0px; padding-left: 0px; padding-right: 0px; display: inline; border-top: 0px; border-right: 0px; padding-top: 0px" title="image" border="0" alt="image" src="http://www.fuseware.net/wp-content/uploads/2011/07/image_thumb2.png" width="180" height="116" /></a></p>
<p>The overall sentiment was highly negative, of course. The scale sits at 25%, indicating very high negativity in the mentions.</p>
<p><strong>Top Emotions</strong></p>
<p><a href="http://www.fuseware.net/wp-content/uploads/2011/07/image3.png"><img style="background-image: none; border-bottom: 0px; border-left: 0px; padding-left: 0px; padding-right: 0px; display: inline; border-top: 0px; border-right: 0px; padding-top: 0px" title="image" border="0" alt="image" src="http://www.fuseware.net/wp-content/uploads/2011/07/image_thumb3.png" width="302" height="117" /></a></p>
<p>We matched the emotive words used in all tweets to show a word cloud of top emotions.</p>
<p><strong>Top Locations</strong></p>
<p><a href="http://www.fuseware.net/wp-content/uploads/2011/07/image4.png"><img style="background-image: none; border-bottom: 0px; border-left: 0px; padding-left: 0px; padding-right: 0px; display: inline; border-top: 0px; border-right: 0px; padding-top: 0px" title="image" border="0" alt="image" src="http://www.fuseware.net/wp-content/uploads/2011/07/image_thumb4.png" width="305" height="104" /></a></p>
<p>Most tweets originated from Johannesburg. We also picked up on a few tweets from tourists within the country talking about the tragedy, notably the U.S.A. </p>
<p><strong>Most Influential Hashtags</strong></p>
<p><a href="http://www.fuseware.net/wp-content/uploads/2011/07/image5.png"><img style="background-image: none; border-bottom: 0px; border-left: 0px; padding-left: 0px; padding-right: 0px; display: inline; border-top: 0px; border-right: 0px; padding-top: 0px" title="image" border="0" alt="image" src="http://www.fuseware.net/wp-content/uploads/2011/07/image_thumb5.png" width="305" height="254" /></a></p>
<p>Most hashtags were related to the attacks directly. This shows the top hashtags used in tweets over the last few days after the attack.</p>
<p><strong>Most Active Users</strong></p>
<p><a href="http://www.fuseware.net/wp-content/uploads/2011/07/image6.png"><img style="background-image: none; border-bottom: 0px; border-left: 0px; padding-left: 0px; padding-right: 0px; display: inline; border-top: 0px; border-right: 0px; padding-top: 0px" title="image" border="0" alt="image" src="http://www.fuseware.net/wp-content/uploads/2011/07/image_thumb6.png" width="314" height="238" /></a></p>
<p>These users are the ones that tweeted most about the attack. User @whumba is at the top, which appears to be an Islam related account.</p>
<p><strong>Most Mentioned Users</strong></p>
<p><a href="http://www.fuseware.net/wp-content/uploads/2011/07/image7.png"><img style="background-image: none; border-bottom: 0px; border-left: 0px; padding-left: 0px; padding-right: 0px; display: inline; border-top: 0px; border-right: 0px; padding-top: 0px" title="image" border="0" alt="image" src="http://www.fuseware.net/wp-content/uploads/2011/07/image_thumb7.png" width="338" height="261" /></a></p>
<p>Gareth Cliff from 5FM was the most mentioned user in all Oslo related tweets. This was due to the reweet of his tweet, as given in the top tweets below:</p>
<p><strong>Top Tweets</strong></p>
<p><a href="http://www.fuseware.net/wp-content/uploads/2011/07/image8.png"><img style="background-image: none; border-bottom: 0px; border-left: 0px; padding-left: 0px; padding-right: 0px; display: inline; border-top: 0px; border-right: 0px; padding-top: 0px" title="image" border="0" alt="image" src="http://www.fuseware.net/wp-content/uploads/2011/07/image_thumb8.png" width="414" height="233" /></a></p>
<p>The top tweet, most influential and retweeted by SA, was created by 5FM’s Gareth Cliff.</p>
<img src="http://feeds.feedburner.com/~r/Fuseware/~4/jINjtJONJfc" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>7 Ways of Using Social Media Monitoring to Increase Sales</title>
		<link>http://feedproxy.google.com/~r/Fuseware/~3/51bDeUo6Ovo/</link>
		<comments>http://www.fuseware.net/social-media-monitoring-increase-sales/#comments</comments>
		<pubDate>Tue, 19 Jul 2011 10:15:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media Monitoring]]></category>
		<category><![CDATA[online reputation management]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[social media montoring]]></category>

		<guid isPermaLink="false">http://www.fuseware.net/?p=606</guid>
		<description><![CDATA[Photo credit imooty Social media monitoring is normally used for online reputation management &#8211; making sure your online audience&#8217;s perception of you aligns with your business&#8217;s marketing goals. It can also be used in many ways to help streamline your sales funnel and increase your bottom line. Many companies monitor what is being said online [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-medium wp-image-607" title="Increase sales with social media monitoring" src="http://www.fuseware.net/wp-content/uploads/2011/07/social_media_monitoring_increase_sales-300x214.jpg" alt="Increase sales with social media monitoring" width="300" height="214" /><br />
<a href="http://www.flickr.com/photos/imooty/4518205124/sizes/m/in/photostream/">Photo credit imooty</a></p>
<p>Social media monitoring is normally used for online reputation management &#8211; making sure your online audience&#8217;s perception of you aligns with your business&#8217;s marketing goals.</p>
<p>It can also be used in many ways to help streamline your sales funnel and increase your bottom line. Many companies monitor what is being said online using a range of free and/or paid tools available &#8211; as long as they avoid the <a title="social media monitoring" href="http://www.fuseware.net/social-media-monitoring-pitfalls/">pitfalls in social media monitoring</a>. In this post, we list some of the best strategies one can use to leverage their social media monitoring tool to help increase sales.</p>
<ol>
<li><strong>Market sentiment about products/company<br />
</strong>Any tool can monitor social media keywords, but not many get sentiment analysis quite right. With the right sentiment analysis on large volumes of mentions, you can figure out which of your products have the most positive response, and which need to be rethought. Drilling down across advanced sentiment such as fear, anger, joy, excitement and happiness isn&#8217;t easy, but if done correctly can show unique insights that would be very cost prohibitive if done with traditional focus groups and surveys.</li>
<li><strong>Investigate your competitors and what they are doing right (and wrong)<br />
</strong>Make sure to create brand profiles of your competitors, and see what people love and dislike about them. Using this information can give you a definite strategic advantage over the competition, since you are monitoring unfiltered words direct from the mouths of consumers. Comparing the equivalent sentiments of your top competitors to yourself, you can create a detailed profile of how best to focus on your company&#8217;s strengths while taking into account your competitors&#8217; weaknesses.</li>
<li><strong>Push promotions to the right audience at the right time<br />
</strong>With the right social media analysis on your mentions, you can easily figure out which times of day your audience interacts with your brand the most, and from which locations. This can set you ahead of the pack by allowing you to strategically publish your content at the perfect time to the right social media channels. This decreases costs associated with inbound lead generation from content, while increasing the &#8220;return on engagement&#8221; by maximizing the views of your content.</li>
<li><strong>Finding and tagging leads for your existing products<br />
</strong>You can monitor an entire industry in the social media space (for example mentions of certain clothing within a city). These can then be seen as qualified leads that are ready and willing to buy into your products. If you have a corporate presence on the respective social media channel, it is easy and free to engage with them and pique their interest. The tricky part here is figuring out your industry keywords that are focused enough to find leads that do not yet know about your company and products.</li>
<li><strong>Influencer scouting and engaging<br />
</strong>Perhaps one of the most important points in this list, it is extremely beneficial to take note of your brand champions and abassadors. These are the people who lead tribes of others, and convert their friends to use your brand. They need to be engaged with, nurtured and strategically rewarded for the benefits they bring to your company. The right social media tool can easily find the top influencers and allow you to engage with them in a social CRM interface.</li>
<li><strong>Market research for new product lines and advertising campaigns<br />
</strong>This typically falls under the topic of crowdsourcing, which goes hand in hand with social media. A social media tool can show trends of what words are spoken about the most, giving hints into the needs of your target markets. This allows you to conduct research into expanding your existing product lines, and improving and refocusing marketing campaigns. The benefit of this is immense, and with the right content strategy and execution can bring real benefits to increasing your bottom line.</li>
<li><strong>Investigating social media channels to focus on<br />
</strong>Unless you have massive personelle resources, it doesn&#8217;t make sense to engage on as many channels as you possibly can. This will thin out your content strategy, and your messages will appear to be unfocused. Analysis of the top channels where your online audience is talking, is key to engaging and focusing on only those channels. If your fans are on Facebook, and there is almost no buzz on Twitter, it is much easier to plan a social media strategy and campaign by focusing on the top social network.</li>
</ol>
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		<title>10 Pitfalls in Social Media Monitoring</title>
		<link>http://feedproxy.google.com/~r/Fuseware/~3/0zAu8t3PzvU/</link>
		<comments>http://www.fuseware.net/social-media-monitoring-pitfalls/#comments</comments>
		<pubDate>Mon, 11 Jul 2011 14:03:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media Monitoring]]></category>
		<category><![CDATA[social media monitoring pitfalls]]></category>
		<category><![CDATA[social media monitoring tools]]></category>

		<guid isPermaLink="false">http://www.fuseware.net/?p=595</guid>
		<description><![CDATA[These days, even smaller companies are considered behind the curve if they aren&#8217;t using some form of social media monitoring solution. From the free tools available, such as Google Alerts, to premium tools such as our Social Insights platform, there is an extensive selection of choices available. However, the choice of tool isn&#8217;t everything. Perhaps [...]]]></description>
			<content:encoded><![CDATA[<p>These days, even smaller companies are considered behind the curve if they aren&#8217;t using some form of social media monitoring solution. From the free tools available, such as Google Alerts, to premium tools such as our Social Insights platform, there is an extensive selection of choices available.</p>
<p>However, the choice of tool isn&#8217;t everything. Perhaps more important than the choice of tool are the people using it &#8211; as they are the ones that set up brand profiles, harness insight and often engage with the influencers. These are several pitfalls to avoid when using social media monitoring tools:</p>
<ol>
<li><strong>Understand your tool and its limits</strong>. Every tool out there has a set of features, as well as a set of limitations. Choose one that best fits your organization&#8217;s needs, goals and budget before using it.</li>
<li><strong>Understand your audience.</strong> Not just the demographics that the tool spits out. How does this confirm with your traditional research through polls and surveys? Do you understand what your specific online audience wants &#8211; since this is almost certainly a subset of your company&#8217;s target market and needs to be treated uniquely.</li>
<li><strong>Cross-correlate data. </strong>Some tools are better at helping you with this than others, but its important to be able to extract human insights that no tool currently in existence can give. Do the influencers talking about you on Thursday afternoons correlate with the 2 for 1 special you launched earlier, while correlating with your business&#8217;s finances? If you don&#8217;t do this, you aren&#8217;t getting the most out of your tool.</li>
<li><strong>Return on engagement.</strong> Although traditional ROI is difficult to judge when it comes to social media, its important to understand the kind of engagement you are getting within your online communities by listening and interacting. Don&#8217;t focus on ROI, focus on ROE.</li>
<li><strong>Analyze the trends.</strong> If you don&#8217;t see what your daily, weekly and monthly changes in brand mentions are like, you don&#8217;t know if your efforts are succeeding or failing. Keep a tight track of the overall trends of your brand and competitors over all of these time periods.</li>
<li><strong>Don&#8217;t ignore the negative mentions. </strong>Negative mentions need to be dealt with swiftly and tactfully. Don&#8217;t assign a newbie member of staff to dealing with these &#8211; but a competent team member that understands the market and the environment in which the business operates. Whatever you do, don&#8217;t keep your head in the sand.</li>
<li><strong>Keep track of your key contacts. </strong>It is important to keep track of all contacts you are engaging with, and how you have engaged with them in the past. This is important in order to track your key influencers, and export them into dedicated traditional CRM packages that your business may use.</li>
<li><strong>Understand the real cost of your tool.</strong> Many tools may be free, but the human effort involved in using them makes it very costly to use. The real cost of using your tool also includes the human resources dedicated to being trained, using, understanding and grabbing insights from it. More expensive tools do most of the difficult work for you, freeing up your staff to focus on other things. If you are already paying somebody a non-trivial hourly rate to monitor your brand, make sure they are using the best tool they possibly can for the job, despite what its price may be.</li>
<li><strong>Monitoring must be part of a larger social media effort.</strong> Monitoring is but one piece of the social media puzzle, which includes social media campaigns and profile management, engagement and CRM as well as analytics and reporting. If you aren&#8217;t using social media correctly in the first place, a monitoring tool isn&#8217;t going to help your efforts too much. Your company blog, social media accounts and profiles must all be branded, easily accessible and constantly engaged in order for your community to take you seriously.</li>
<li><strong>If you want truly unique insights, an automated tool may not do the trick. </strong>This is why we offer our social media research and analysis services to companies. A social media monitoring tool can only take you so far &#8211; but sometimes very unique data needs to be extracted from your online audience, combining channels, influencers, conversations and demographics in completely unique ways.</li>
</ol>
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		<item>
		<title>DA versus ANC online: How are people discussing online?</title>
		<link>http://feedproxy.google.com/~r/Fuseware/~3/i9IIuUdSbnU/</link>
		<comments>http://www.fuseware.net/da-anc-online-twitter-discussions/#comments</comments>
		<pubDate>Tue, 29 Mar 2011 14:22:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Comparison]]></category>
		<category><![CDATA[anc]]></category>
		<category><![CDATA[da]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.fuseware.net/?p=549</guid>
		<description><![CDATA[Using the Social Insights platform, we wanted to see what the sentiment is around South Africa&#8217;s top two political parties, according to conversations on the social network Twitter. What we found was predictable, but also insightful. The DA is much more involved in online interactions, and this is apparent from its online reach and discussions. [...]]]></description>
			<content:encoded><![CDATA[<p>Using the <a href="http://insights.fuseware.net/">Social Insights</a> platform, we wanted to see what the sentiment is around South Africa&#8217;s top two political parties, according to conversations on the social network Twitter.</p>
<p>What we found was predictable, but also insightful. The DA is much more involved in online interactions, and this is apparent from its online reach and discussions. The ANC&#8217;s online chatter revolves mainly around the infamous Julius Malema, and is largely negative. One can make the assumption that DA&#8217;s main following corresponds to higher LSM groups, which interact more often online, and thus has greater support in the online community.</p>
<h2>DA Top Tweets</h2>
<table cellpadding='10' cellspacing='0' id='box-table-a' width='100%'>
<thead>
<tr>
<th width='48'></th>
<th width='80'>From</th>
<th width='80'>Followers</th>
<th>Tweet</th>
<th width='100'>Date</th>
</tr>
</thead>
<tbody>
<tr>
<td>
                  <img height='48' src='http://a3.twimg.com/profile_images/502378336/TwoLines_Logo_normal.gif' width='48'>
                </td>
<td>
                  <a href="http://www.twitter.com/busrep" target="_blank">busrep</a>
                </td>
<td>
                  27916
                </td>
<td>
                  DA sets sights on Joburg http://bit.ly/fEZiw6
                </td>
<td>
                  10:01, 29 Mar 2011
                </td>
</tr>
<tr>
<td>
                  <img height='48' src='http://a1.twimg.com/profile_images/1144487239/news24_logobutton_rgb_gradient_normal.png' width='48'>
                </td>
<td>
                  <a href="http://www.twitter.com/News24" target="_blank">News24</a>
                </td>
<td>
                  26602
                </td>
<td>
                  DA lays charges against Shaik http://n24.cm/hFNjCL
                </td>
<td>
                  23:00, 28 Mar 2011
                </td>
</tr>
<tr>
<td>
                  <img height='48' src='http://a3.twimg.com/profile_images/1095254927/helen_small_normal.jpg' width='48'>
                </td>
<td>
                  <a href="http://www.twitter.com/helenzille" target="_blank">helenzille</a>
                </td>
<td>
                  22538
                </td>
<td>
                  RT @GvanOnselen: The 1st DA Delivery Daily Fact is up. Read all about how the DA has delivered for the poor in CT: http://bit.ly/g2KdOs
                </td>
<td>
                  10:36, 29 Mar 2011
                </td>
</tr>
<tr>
<td>
                  <img height='48' src='http://a1.twimg.com/profile_images/1290227914/279255354_normal.jpg' width='48'>
                </td>
<td>
                  <a href="http://www.twitter.com/LuloCafe" target="_blank">LuloCafe</a>
                </td>
<td>
                  18277
                </td>
<td>
                  LOL I never noticed RT @Eyeunderm: @MrMawe2 on channel o , haai @LuloCafe you dudes laugh da same way lol
                </td>
<td>
                  13:06, 29 Mar 2011
                </td>
</tr>
<tr>
<td>
                  <img height='48' src='http://a1.twimg.com/profile_images/76967560/ewntwitter_normal.jpg' width='48'>
                </td>
<td>
                  <a href="http://www.twitter.com/ewnupdates" target="_blank">ewnupdates</a>
                </td>
<td>
                  9598
                </td>
<td>
                  DA accuses ANC of underhanded tactics http://bit.ly/gZZgOX
                </td>
<td>
                  08:54, 29 Mar 2011
                </td>
</tr>
<tr>
<td>
                  <img height='48' src='http://a3.twimg.com/profile_images/450381474/head_01_bigger_normal.png' width='48'>
                </td>
<td>
                  <a href="http://www.twitter.com/702land" target="_blank">702land</a>
                </td>
<td>
                  9391
                </td>
<td>
                  #OnAIR #EWnews DA not worried about defections &#8211; The Democratic Alliance on Tuesday said it is not worried about def&#8230; http://ht.ly/1bXyX5
                </td>
<td>
                  10:23, 29 Mar 2011
                </td>
</tr>
</tbody>
</table>
<h2>DA Top Hashtags</h2>
<table cellpadding='10' cellspacing='0' id='box-table-a' width='50%'>
<thead>
<tr>
<th>Hashtag</th>
<th>Count</th>
</tr>
</thead>
<tbody>
<tr>
<td>
                    #DA
                  </td>
<td>
                    11
                  </td>
</tr>
<tr>
<td>
                    #nowfollowingback
                  </td>
<td>
                    8
                  </td>
</tr>
<tr>
<td>
                    #SouthAfrica
                  </td>
<td>
                    6
                  </td>
</tr>
<tr>
<td>
                    #1DIACOMCAPS
                  </td>
<td>
                    5
                  </td>
</tr>
<tr>
<td>
                    #cwc2011
                  </td>
<td>
                    4
                  </td>
</tr>
<tr>
<td>
                    #hoodphrases
                  </td>
<td>
                    4
                  </td>
</tr>
<tr>
<td>
                    #fb
                  </td>
<td>
                    4
                  </td>
</tr>
<tr>
<td>
                    #thatawkwardmoment
                  </td>
<td>
                    3
                  </td>
</tr>
<tr>
<td>
                    #da
                  </td>
<td>
                    3
                  </td>
</tr>
<tr>
<td>
                    #HoodPhrases
                  </td>
<td>
                    3
                  </td>
</tr>
</tbody>
</table>
<h2>ANC Top Tweets</h2>
<table cellpadding='10' cellspacing='0' id='box-table-a' width='100%'>
<thead>
<tr>
<th width='48'></th>
<th width='80'>From</th>
<th width='80'>Followers</th>
<th>Tweet</th>
<th width='100'>Date</th>
</tr>
</thead>
<tbody>
<tr>
<td>
                  <img height='48' src='http://a3.twimg.com/profile_images/502378336/TwoLines_Logo_normal.gif' width='48'>
                </td>
<td>
                  <a href="http://www.twitter.com/busrep" target="_blank">busrep</a>
                </td>
<td>
                  27918
                </td>
<td>
                  &#8216;Govt newspaper is ANC propaganda&#8217; http://bit.ly/hAfra5
                </td>
<td>
                  15:46, 28 Mar 2011
                </td>
</tr>
<tr>
<td>
                  <img height='48' src='http://a1.twimg.com/profile_images/1144487239/news24_logobutton_rgb_gradient_normal.png' width='48'>
                </td>
<td>
                  <a href="http://www.twitter.com/News24" target="_blank">News24</a>
                </td>
<td>
                  26609
                </td>
<td>
                  ANC vs ANC on May 18 &#8211; report http://n24.cm/hkkDsK
                </td>
<td>
                  21:31, 27 Mar 2011
                </td>
</tr>
<tr>
<td>
                  <img height='48' src='http://a3.twimg.com/profile_images/1263760153/blacks_20march_normal.jpg' width='48'>
                </td>
<td>
                  <a href="http://www.twitter.com/davidkau1" target="_blank">davidkau1</a>
                </td>
<td>
                  24891
                </td>
<td>
                  Shame some black people just want a t-shirt to wear&#8230; DA, ANC, COPE. Just cos they wear it don&#8217;t mean they Vote it #freeT-shirtTweet
                </td>
<td>
                  19:03, 28 Mar 2011
                </td>
</tr>
<tr>
<td>
                  <img height='48' src='http://a3.twimg.com/profile_images/898972366/John_Robbie_Soccer_photo_-_twitter_avatar_normal.jpg' width='48'>
                </td>
<td>
                  <a href="http://www.twitter.com/702JohnRobbie" target="_blank">702JohnRobbie</a>
                </td>
<td>
                  13864
                </td>
<td>
                  Julius Malema has criticised President Zuma’s leadership and his Libyan policy. Will the ANC take action against him?
                </td>
<td>
                  07:08, 29 Mar 2011
                </td>
</tr>
<tr>
<td>
                  <img height='48' src='http://a1.twimg.com/profile_images/1291222623/167299_490042690403_648135403_6462164_5254836_n_normal.jpg' width='48'>
                </td>
<td>
                  <a href="http://www.twitter.com/khayadlanga" target="_blank">khayadlanga</a>
                </td>
<td>
                  12689
                </td>
<td>
                  RT @BusinessDayDigi: Aubrey Matshiqi on why poverty is the catalyst for instability in the ANC http://bit.ly/eW040R
                </td>
<td>
                  09:00, 28 Mar 2011
                </td>
</tr>
<tr>
<td>
                  <img height='48' src='http://a1.twimg.com/profile_images/1282876452/king_normal.jpg' width='48'>
                </td>
<td>
                  <a href="http://www.twitter.com/trevorgumbi" target="_blank">trevorgumbi</a>
                </td>
<td>
                  10833
                </td>
<td>
                  Statue of Dr John Langalibalele Dube, founder &amp; 1st president of the ANC at his home in inanda  http://plixi.com/p/87029309
                </td>
<td>
                  16:42, 26 Mar 2011
                </td>
</tr>
<tr>
<td>
                  <img height='48' src='http://a1.twimg.com/profile_images/76967560/ewntwitter_normal.jpg' width='48'>
                </td>
<td>
                  <a href="http://www.twitter.com/ewnupdates" target="_blank">ewnupdates</a>
                </td>
<td>
                  9599
                </td>
<td>
                  Zille hits out at ’crony-driven’ ANC http://bit.ly/hRvnNO
                </td>
<td>
                  16:00, 28 Mar 2011
                </td>
</tr>
<tr>
<td>
                  <img height='48' src='http://a3.twimg.com/profile_images/450381474/head_01_bigger_normal.png' width='48'>
                </td>
<td>
                  <a href="http://www.twitter.com/702land" target="_blank">702land</a>
                </td>
<td>
                  9391
                </td>
<td>
                  #OnAIR #EWnews W.C ANC confident it will meet IEC deadline &#8211; The African National Congress (ANC) in the Western Cape&#8230; http://ht.ly/1bVqsk
                </td>
<td>
                  09:22, 25 Mar 2011
                </td>
</tr>
<tr>
<td>
                  <img height='48' src='http://a2.twimg.com/profile_images/842433348/Side_profile_normal.jpg' width='48'>
                </td>
<td>
                  <a href="http://www.twitter.com/MelBala" target="_blank">MelBala</a>
                </td>
<td>
                  9356
                </td>
<td>
                  Interesting how Helen Zille has co-opted the ANC catch phrase of &quot;A better life for all&quot;&#8230;? #DAManifestoLaunch
                </td>
<td>
                  13:01, 26 Mar 2011
                </td>
</tr>
<tr>
<td>
                  <img height='48' src='http://a1.twimg.com/profile_images/758238603/sh-1001-cd-cover_normal.jpg' width='48'>
                </td>
<td>
                  <a href="http://www.twitter.com/steve_hofmeyr" target="_blank">steve_hofmeyr</a>
                </td>
<td>
                  8977
                </td>
<td>
                  Mooi dag hier. Boardwalk vanaand. Waar is die beste sushi in PE? Meanwhile: Zille slag die ANC op SABC. Kan die Bulle die Leeus slag?
                </td>
<td>
                  13:15, 26 Mar 2011
                </td>
</tr>
</tbody>
</table>
<h2>ANC Top Hashtags</h2>
<table cellpadding='10' cellspacing='0' id='box-table-a' width='50%'>
<thead>
<tr>
<th>Hashtag</th>
<th>Count</th>
</tr>
</thead>
<tbody>
<tr>
<td>
                    #ANC
                  </td>
<td>
                    90
                  </td>
</tr>
<tr>
<td>
                    #DA
                  </td>
<td>
                    55
                  </td>
</tr>
<tr>
<td>
                    #SouthAfrica
                  </td>
<td>
                    29
                  </td>
</tr>
<tr>
<td>
                    #freeT
                  </td>
<td>
                    17
                  </td>
</tr>
<tr>
<td>
                    #jgov
                  </td>
<td>
                    13
                  </td>
</tr>
<tr>
<td>
                    #DAelectionlaunch
                  </td>
<td>
                    11
                  </td>
</tr>
<tr>
<td>
                    #docwisdom
                  </td>
<td>
                    10
                  </td>
</tr>
<tr>
<td>
                    #fb
                  </td>
<td>
                    9
                  </td>
</tr>
<tr>
<td>
                    #Zuma
                  </td>
<td>
                    8
                  </td>
</tr>
<tr>
<td>
                    #CapeTown
                  </td>
<td>
                    8
                  </td>
</tr>
</tbody>
</table>
<img src="http://feeds.feedburner.com/~r/Fuseware/~4/i9IIuUdSbnU" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>South African Banks: Are You Listening to your online customers?</title>
		<link>http://feedproxy.google.com/~r/Fuseware/~3/hCOK4N6PxGo/</link>
		<comments>http://www.fuseware.net/south-african-banks-twitter/#comments</comments>
		<pubDate>Tue, 22 Mar 2011 11:12:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Comparison]]></category>
		<category><![CDATA[absa]]></category>
		<category><![CDATA[fnb]]></category>
		<category><![CDATA[nedbank]]></category>
		<category><![CDATA[standard bank]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.fuseware.net/?p=525</guid>
		<description><![CDATA[Overview Standard Bank is clearly the least liked of all banks, according to online Twitter conversations assessed by the Social Insights platform. FNB receives the most online exposure, with 140 conversations occurring just this morning about the popular bank. FNB and Standard Bank have the most engagement, clearly responding to user&#8217;s complaints and queries. The [...]]]></description>
			<content:encoded><![CDATA[<h2>Overview</h2>
<ul>
<li>Standard Bank is clearly the least liked of all banks, according to online Twitter conversations assessed by the <a href="http://www.fuseware.net">Social Insights platform</a>.</li>
<li>FNB receives the most online exposure, with 140 conversations occurring just this morning about the popular bank.</li>
<li>FNB and Standard Bank have the most engagement, clearly responding to user&#8217;s complaints and queries. The other two banks have negligible responses on Twitter.</li>
<li>Most conversations around the banks are not complaints, but news and updates surrounding what the banks are up to (e.g. website launches, sponsorships. events).</li>
</ul>
<h2>Absa</h2>
<p><img src="http://www.fuseware.net/wp-content/uploads/2011/03/absa-convos1-300x180.png" alt="" title="absa-convos" width="300" height="180" class="alignleft size-medium wp-image-530" /><img src="http://www.fuseware.net/wp-content/uploads/2011/03/absa-sent.png" alt="" title="absa-sent" width="160" height="155" class="alignleft size-full wp-image-534" /></p>
<div class="clearboth"></div>
<h3>Most Influential Recent Tweets</h3>
<table id="box-table-a" cellspacing="0" cellpadding="10" width="100%">
<thead>
<tr>
<th width="48"></th>
<th width="80">From</th>
<th width="80">Followers</th>
<th>Tweet</th>
<th width="100">Date</th>
</tr>
</thead>
<tbody>
<tr>
<td><img src="http://a2.twimg.com/profile_images/1271955897/de4b3038ba47f949a5f0c3afd504b4da4abcdefg_normal.jpg" alt="" width="48" height="48" /></td>
<td><a href="http://www.twitter.com/MphoMaboi" target="_blank">MphoMaboi</a></td>
<td>14507</td>
<td>Pta. Absa Tuks stadium RT @tidoo: MphoMaboi where u working today?</td>
<td>07:22, 19 Mar 2011</td>
</tr>
<tr>
<td><img src="http://a2.twimg.com/profile_images/1261024309/269489123_normal.jpg" alt="" width="48" height="48" /></td>
<td><a href="http://www.twitter.com/trevorgumbi" target="_blank">trevorgumbi</a></td>
<td>10549</td>
<td>{Oh no, not in THESE shorts ! Aarrgghh}RT @MaggsN: trevorgumbi just saw you at absa.</td>
<td>08:45, 22 Mar 2011</td>
</tr>
<tr>
<td><img src="http://a0.twimg.com/profile_images/1237391698/image_normal.jpg" alt="" width="48" height="48" /></td>
<td><a href="http://www.twitter.com/kojobaffoe" target="_blank">kojobaffoe</a></td>
<td>5356</td>
<td>@Akona1 @hardymac I eventually just opened ABSA acc &amp; used Western Union until they wouldn&#8217;t let me coz I didn&#8217;t have an ID</td>
<td>08:19, 19 Mar 2011</td>
</tr>
<tr>
<td><img src="http://a0.twimg.com/profile_images/1270197709/272996624_normal.jpg" alt="" width="48" height="48" /></td>
<td><a href="http://www.twitter.com/ThatoMoeng" target="_blank">ThatoMoeng</a></td>
<td>4154</td>
<td>Eish u can say dat again-thy culdnt even give me three month bank state last week SMH RT @Weezithegr8: ABSA&#8217;s (cont) http://tl.gd/9dfeeb</td>
<td>20:15, 21 Mar 2011</td>
</tr>
<tr>
<td><img src="http://a3.twimg.com/profile_images/1279115447/tctwitter_normal.png" alt="" width="48" height="48" /></td>
<td><a href="http://www.twitter.com/TechCentral" target="_blank">TechCentral</a></td>
<td>3394</td>
<td>TechCentral latest, Absa explains downtime as maintenance &#8211; http://bit.ly/h4RENX</td>
<td>14:55, 18 Mar 2011</td>
</tr>
</tbody>
</table>
<h2>FNB</h2>
<p><img src="http://www.fuseware.net/wp-content/uploads/2011/03/fnb-convos-300x175.png" alt="" title="fnb-convos" width="300" height="175" class="alignleft size-medium wp-image-529" /><br />
<img src="http://www.fuseware.net/wp-content/uploads/2011/03/fnb-sent.png" alt="" title="fnb-sent" width="160" height="151" class="alignleft size-full wp-image-535" /></p>
<div class="clearboth"></div>
<h3>Most Influential Recent Tweets</h3>
<table id="box-table-a" cellspacing="0" cellpadding="10" width="100%">
<thead>
<tr>
<th width="48"></th>
<th width="80">From</th>
<th width="80">Followers</th>
<th>Tweet</th>
<th width="100">Date</th>
</tr>
</thead>
<tbody>
<tr>
<td><img src="http://a2.twimg.com/profile_images/1272192897/192997_10150105256328795_511808794_6347354_5351046_o_normal.jpg" alt="" width="48" height="48" /></td>
<td><a href="http://www.twitter.com/khayadlanga" target="_blank">khayadlanga</a></td>
<td>12436</td>
<td>Nice ad there for FNB @SizweDhlomo lol!</td>
<td>21:30, 18 Mar 2011</td>
</tr>
<tr>
<td><img src="http://a0.twimg.com/profile_images/1282384051/Jason-icon_normal.png" alt="" width="48" height="48" /></td>
<td><a href="http://www.twitter.com/jasonzoopy" target="_blank">jasonzoopy</a></td>
<td>7083</td>
<td>i see FNB has joined us in no longer supporting IE6. hallelujah. http://is.gd/1Ha9RY</td>
<td>11:28, 22 Mar 2011</td>
</tr>
<tr>
<td><img src="http://a3.twimg.com/profile_images/1275565612/twitter_normal.jpg" alt="" width="48" height="48" /></td>
<td><a href="http://www.twitter.com/FrankySA" target="_blank">FrankySA</a></td>
<td>6077</td>
<td>RT @djmzi: Fnb Melville must be the slowest branch I know ✗are u withdrawing our travel money?✗</td>
<td>10:59, 19 Mar 2011</td>
</tr>
<tr>
<td><img src="http://a0.twimg.com/profile_images/1237391698/image_normal.jpg" alt="" width="48" height="48" /></td>
<td><a href="http://www.twitter.com/kojobaffoe" target="_blank">kojobaffoe</a></td>
<td>5356</td>
<td>Interesting. From responses, FNB seems to be lesser of all evils for most (that responded).</td>
<td>22:08, 21 Mar 2011</td>
</tr>
<tr>
<td><img src="http://a1.twimg.com/profile_images/1189542019/225241065_normal.jpg" alt="" width="48" height="48" /></td>
<td><a href="http://www.twitter.com/followthebounce" target="_blank">followthebounce</a></td>
<td>3990</td>
<td>RT @bulltj: @followthebounce I think Hugh is already pissed! Apparently we played the final at Fnb stadium last year!</td>
<td>19:11, 19 Mar 2011</td>
</tr>
</tbody>
</table>
<h2>Nedbank</h2>
<p><img src="http://www.fuseware.net/wp-content/uploads/2011/03/nedbank-convos-300x172.png" alt="" title="nedbank-convos" width="300" height="172" class="alignleft size-medium wp-image-531" /><br />
<img src="http://www.fuseware.net/wp-content/uploads/2011/03/nedbank-sent.png" alt="" title="nedbank-sent" width="171" height="158" class="alignleft  size-full wp-image-536" /></p>
<div class="clearboth"></div>
<h3>Most Influential Recent Tweets</h3>
<table id="box-table-a" cellspacing="0" cellpadding="10" width="100%">
<thead>
<tr>
<th width="48"></th>
<th width="80">From</th>
<th width="80">Followers</th>
<th>Tweet</th>
<th width="100">Date</th>
</tr>
</thead>
<tbody>
<tr>
<td><img src="http://a2.twimg.com/profile_images/1257612794/795d33b5-538f-48a1-9f4a-931718c1054f_normal.png" alt="" width="48" height="48" /></td>
<td><a href="http://www.twitter.com/Amakhosi_Fans" target="_blank">Amakhosi_Fans</a></td>
<td>3054</td>
<td>Nedbank Cup dates, venues &amp; times  http://bit.ly/gHP4hj</td>
<td>14:55, 20 Mar 2011</td>
</tr>
<tr>
<td><img src="http://a1.twimg.com/profile_images/1282366659/DSCF0888_normal.JPG" alt="" width="48" height="48" /></td>
<td><a href="http://www.twitter.com/OG_Molefe" target="_blank">OG_Molefe</a></td>
<td>2073</td>
<td>Ko Sonap, they took out that Nedbank ATM. RT @BongieSA: @OG_Molefe ATM bombing kae? Ke ko kasi and haven&#8217;t been told anything yet.</td>
<td>13:48, 20 Mar 2011</td>
</tr>
<tr>
<td><img src="http://a1.twimg.com/profile_images/345956045/Full_Colour_ID_on_Black_normal.jpg" alt="" width="48" height="48" /></td>
<td><a href="http://www.twitter.com/Orlando_Pirates" target="_blank">Orlando_Pirates</a></td>
<td>1330</td>
<td>The Premier Soccer League has released the dates and times for the Nedbank Cup. Orlando Pirates&#8217; Last 16 clash&#8230; http://fb.me/C0J3xCaj</td>
<td>12:06, 19 Mar 2011</td>
</tr>
<tr>
<td><img src="http://a3.twimg.com/profile_images/1273325936/273967054_normal.jpg" alt="" width="48" height="48" /></td>
<td><a href="http://www.twitter.com/DJCapital90" target="_blank">DJCapital90</a></td>
<td>1273</td>
<td>RT @HoNx_04: (Etv voice over) Standard BANK, nedBANK, First national BANK,  only one bank matters, DJ Capital iiis #TheBank &#8211; Nimrod Nkosi</td>
<td>09:14, 18 Mar 2011</td>
</tr>
<tr>
<td><img src="http://a3.twimg.com/profile_images/1198936830/IMG_0320bw_normal.jpg" alt="" width="48" height="48" /></td>
<td><a href="http://www.twitter.com/laurakim123" target="_blank">laurakim123</a></td>
<td>902</td>
<td>Anyone else bank with Nedbank? I have been battling all day with their internet banking? Cant make payments!!!</td>
<td>17:42, 20 Mar 2011</td>
</tr>
</tbody>
</table>
<h2>Standard Bank</h2>
<p><img src="http://www.fuseware.net/wp-content/uploads/2011/03/std-convos-300x177.png" alt="" title="std-convos" width="300" height="177" class="alignleft size-medium wp-image-532" /><br />
<img src="http://www.fuseware.net/wp-content/uploads/2011/03/std-sent.png" alt="" title="std-sent" width="171" height="160" class="alignleft size-full wp-image-537" /></p>
<h3>Most Influential Recent Tweets</h3>
<table id="box-table-a" cellspacing="0" cellpadding="10" width="100%">
<thead>
<tr>
<th width="48"></th>
<th width="80">From</th>
<th width="80">Followers</th>
<th>Tweet</th>
<th width="100">Date</th>
</tr>
</thead>
<tbody>
<tr>
<td><img src="http://a2.twimg.com/profile_images/1241056371/9fffc98d-1fdc-42db-b5fd-fd1e546be879_normal.png" alt="" width="48" height="48" /></td>
<td><a href="http://www.twitter.com/OfficialCSA" target="_blank">OfficialCSA</a></td>
<td>18844</td>
<td>RT @StdBankCricket: That makes the Nashua Mobile Cape Cobras the 2011 Standard Bank Pro20 champions! #SBP20</td>
<td>21:15, 18 Mar 2011</td>
</tr>
<tr>
<td><img src="http://a1.twimg.com/profile_images/70473368/logo_normal.jpg" alt="" width="48" height="48" /></td>
<td><a href="http://www.twitter.com/spitorswallow" target="_blank">spitorswallow</a></td>
<td>6565</td>
<td>The staff at the Garden Centre @StandardBankGrp is really a bunch of IDIOTS. Thanks for your KAK service Standard Bank. I&#8217;ll move my money.</td>
<td>15:08, 17 Mar 2011</td>
</tr>
<tr>
<td><img src="http://a0.twimg.com/profile_images/1221896305/1cb64976-7446-4607-8f18-585402db9054_normal.png" alt="" width="48" height="48" /></td>
<td><a href="http://www.twitter.com/sacricketblog" target="_blank">sacricketblog</a></td>
<td>5958</td>
<td>The highest Standard Bank Pro20 score is 225 scored by the Eagles in 2005 &#8211; Could the Cobras better that tonight?</td>
<td>18:33, 18 Mar 2011</td>
</tr>
<tr>
<td><img src="http://a0.twimg.com/profile_images/1237391698/image_normal.jpg" alt="" width="48" height="48" /></td>
<td><a href="http://www.twitter.com/kojobaffoe" target="_blank">kojobaffoe</a></td>
<td>5356</td>
<td>@Khetha I have 3 accounts with Standard Bank. Closing two.</td>
<td>22:04, 21 Mar 2011</td>
</tr>
<tr>
<td><img src="http://a3.twimg.com/profile_images/1144548468/96_normal.png" alt="" width="48" height="48" /></td>
<td><a href="http://www.twitter.com/Sport24coza" target="_blank">Sport24coza</a></td>
<td>3233</td>
<td>Cobras reach 166/5: The Cobras scored 166 for five after being asked to bat in the Standard Bank Pro20 final agains&#8230; http://n24.cm/hAB7j9</td>
<td>19:45, 18 Mar 2011</td>
</tr>
</tbody>
</table>
<img src="http://feeds.feedburner.com/~r/Fuseware/~4/hCOK4N6PxGo" height="1" width="1"/>]]></content:encoded>
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		<slash:comments>4</slash:comments>
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		<item>
		<title>What Influential South Africans think About Social Media for Business</title>
		<link>http://feedproxy.google.com/~r/Fuseware/~3/85qMbwtasH0/</link>
		<comments>http://www.fuseware.net/south-african-business-case-social-media/#comments</comments>
		<pubDate>Wed, 09 Mar 2011 10:33:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[influencer]]></category>
		<category><![CDATA[opinions]]></category>
		<category><![CDATA[south africa]]></category>

		<guid isPermaLink="false">http://www.fuseware.net/?p=519</guid>
		<description><![CDATA[Fuseware questioned a variety of influencers from different fields in South Africa recently. The goal was to get a better picture of where South Africa, and the rest of the world, is headed in terms of social media usage in business. One thing has become completely apparent &#8211; social media is the new wave of [...]]]></description>
			<content:encoded><![CDATA[<p>Fuseware questioned a variety of influencers from different fields in South Africa recently. The goal was to get a better picture of where South Africa, and the rest of the world, is headed in terms of social media usage in business.</p>
<p>One thing has become completely apparent &#8211; social media is the new wave of communication that is revolutionizing the way businesses and consumers interact. It is affecting companies of all sizes, and departments of all levels. Most prominently used in PR, marketing and customer feedback channels, social media is also beginning to slice through viral sales, market research and assisted product development.</p>
<p>We questioned 5 influencers related to the SA web and media on their thoughts on the business case for social media in South Africa. The opinions in the report are by:</p>
<ul>
<li>Arthur Goldstuck</li>
<li>Jonathan Shapiro (AKA Zapiro)</li>
<li>Mike Stopforth</li>
<li>Mike Saunders</li>
<li>Galen Schultz</li>
<li>Gavin Mannion</li>
</ul>
<p>To download the report immediately, click the download link below:</p>
<p><a href="http://www.fuseware.net/wp-content/plugins/download-monitor/download.php?id=2"><img class="aligncenter size-full wp-image-520" title="Download now" src="http://www.fuseware.net/wp-content/uploads/2011/03/download-button.jpg" alt="" width="300" height="288" /></a></p>
<img src="http://feeds.feedburner.com/~r/Fuseware/~4/85qMbwtasH0" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.fuseware.net/south-african-business-case-social-media/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		<feedburner:origLink>http://www.fuseware.net/south-african-business-case-social-media/</feedburner:origLink></item>
		<item>
		<title>Comparing South African Mobile Networks on Twitter</title>
		<link>http://feedproxy.google.com/~r/Fuseware/~3/5sNHN0PFwNQ/</link>
		<comments>http://www.fuseware.net/south-african-mobile-networks-twitter/#comments</comments>
		<pubDate>Sat, 05 Mar 2011 15:24:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Comparison]]></category>
		<category><![CDATA[cell-c]]></category>
		<category><![CDATA[comparison]]></category>
		<category><![CDATA[mtn]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[vodacom]]></category>

		<guid isPermaLink="false">http://www.fuseware.net/?p=487</guid>
		<description><![CDATA[The top three mobile networks in South Africa have always been the topic of much contentious debate. Fuseware has put our systems to work on seeing which one of the big 3 come out on top in online conversations. We pitched Vodacom, Cell C and MTN against each other, and compared them on Twitter. The [...]]]></description>
			<content:encoded><![CDATA[<p>The top three mobile networks in South Africa have always been the topic of much contentious debate. Fuseware has put our systems to work on seeing which one of the big 3 come out on top in online conversations. We pitched Vodacom, Cell C and MTN against each other, and compared them on Twitter. The results are interesting to say the least:</p>
<h2>Conversation Trends</h2>
<p><a href="http://www.fuseware.net/wp-content/uploads/2011/03/vodacom_convo.jpg"><img src="http://www.fuseware.net/wp-content/uploads/2011/03/vodacom_convo.jpg" alt="" title="vodacom_convo" width="402" height="234" class="aligncenter size-full wp-image-496" /></a></br><br />
<a href="http://www.fuseware.net/wp-content/uploads/2011/03/cell_c_convo.jpg"><img src="http://www.fuseware.net/wp-content/uploads/2011/03/cell_c_convo.jpg" alt="" title="cell_c_convo" width="403" height="235" class="aligncenter size-full wp-image-490" /></a><br/><br />
<a href="http://www.fuseware.net/wp-content/uploads/2011/03/mtn_convo.jpg"><img src="http://www.fuseware.net/wp-content/uploads/2011/03/mtn_convo.jpg" alt="" title="mtn_convo" width="402" height="232" class="aligncenter size-full wp-image-493" /></a></p>
<h2> Tweet Word Clouds</h2>
<h3>Vodacom</h3>
<p><a href="http://www.fuseware.net/wp-content/uploads/2011/03/vodacom_words.jpg"><img src="http://www.fuseware.net/wp-content/uploads/2011/03/vodacom_words.jpg" alt="" title="vodacom_words" width="509" height="200" class="aligncenter size-full wp-image-498" /></a></p>
<h3>Cell C</h3>
<p><a href="http://www.fuseware.net/wp-content/uploads/2011/03/cell_c_words.jpg"><img src="http://www.fuseware.net/wp-content/uploads/2011/03/cell_c_words.jpg" alt="" title="cell_c_words" width="524" height="168" class="aligncenter size-full wp-image-492" /></a></p>
<h3>MTN</h3>
<p><a href="http://www.fuseware.net/wp-content/uploads/2011/03/mtn_words.jpg"><img src="http://www.fuseware.net/wp-content/uploads/2011/03/mtn_words.jpg" alt="" title="mtn_words" width="498" height="180" class="aligncenter size-full wp-image-495" /></a></p>
<p>Vodacom has, by far, the most number of online conversations. MTN comes in second place, with Cell C trailing close behind. Despite Cell C&#8217;s best efforts, they are still the underdog when it comes to the share of online voice. Vodacom&#8217;s lead stems from the fact that they are sponsoring certain rugby events, as well as holding quizzes which people love to talk about.</p>
<h2> Top Tweeter Occupations</h2>
<table width="100%">
<tr>
<td><center><b>Vodacom</b></center></td>
<td><center><b>Cell C</b></center></td>
<td><center><b>MTN</b></center></td>
</tr>
<tr>
<td ><a href="http://www.fuseware.net/wp-content/uploads/2011/03/vodacom_occ.jpg"><img src="http://www.fuseware.net/wp-content/uploads/2011/03/vodacom_occ.jpg" alt="" title="vodacom_occ" width="300" class="aligncenter" /></a></td>
<td >
<a href="http://www.fuseware.net/wp-content/uploads/2011/03/cell_c_occ.jpg"><img src="http://www.fuseware.net/wp-content/uploads/2011/03/cell_c_occ.jpg" alt="" title="cell_c_occ" width="300" class="aligncenter" /></a></td>
<td >
<a href="http://www.fuseware.net/wp-content/uploads/2011/03/mtn_occ.jpg"><img src="http://www.fuseware.net/wp-content/uploads/2011/03/mtn_occ.jpg" alt="" title="mtn_occ" width="300" class="aligncenter" /></a></td>
</tr>
</table>
<p>It is evident from this table of occupations that Vodacom attracts the younger student crowd, as well as the more creative crowd &#8211; in the form of designers and photographers. Cell C tends to attract the more technical crowd, hence the presence of the larger engineer tag. Interestingly, MTN has a following of entrepreneurs in the online space on Twitter.</p>
<h2> Top Hashtags </h2>
<table width='100%'>
<tr>
<td><center><b>Vodacom</b></center></td>
<td><center><b>Cell C</b></center></td>
<td><center><b>MTN</b></center></td>
</tr>
<tr>
<td valign="top">
<table>
<thead>
<tr>
<th>Hashtag</th>
<th>Count</th>
</tr>
</thead>
<tbody>
<tr>
<td>
                    #vodaquiz
                  </td>
<td>
                    82
                  </td>
</tr>
<tr>
<td>
                    #Vodacom
                  </td>
<td>
                    45
                  </td>
</tr>
<tr>
<td>
                    #SouthAfrica
                  </td>
<td>
                    43
                  </td>
</tr>
<tr>
<td>
                    #vodacom
                  </td>
<td>
                    24
                  </td>
</tr>
<tr>
<td>
                    #SuperVodacom
                  </td>
<td>
                    20
                  </td>
</tr>
<tr>
<td>
                    #WIN
                  </td>
<td>
                    9
                  </td>
</tr>
<tr>
<td>
                    #fail
                  </td>
<td>
                    9
                  </td>
</tr>
<tr>
<td>
                    #competition
                  </td>
<td>
                    9
                  </td>
</tr>
<tr>
<td>
                    #design
                  </td>
<td>
                    6
                  </td>
</tr>
<tr>
<td>
                    #Vodaquiz
                  </td>
<td>
                    5
                  </td>
</tr>
</tbody>
</table>
</td>
<td valign="top">
<table cellpadding='0' cellspacing='0' id='box-table-a' width='100%'>
<thead>
<tr>
<th>Hashtag</th>
<th>Count</th>
</tr>
</thead>
<tbody>
<tr>
<td>
                    #CellC
                  </td>
<td>
                    3
                  </td>
</tr>
<tr>
<td>
                    #FreeAirtime
                  </td>
<td>
                    2
                  </td>
</tr>
<tr>
<td>
                    #1stCome1stServe
                  </td>
<td>
                    2
                  </td>
</tr>
<tr>
<td>
                    #mytools
                  </td>
<td>
                    1
                  </td>
</tr>
<tr>
<td>
                    #soangry
                  </td>
<td>
                    1
                  </td>
</tr>
<tr>
<td>
                    #sonotimpressed
                  </td>
<td>
                    1
                  </td>
</tr>
<tr>
<td>
                    #Vodacom
                  </td>
<td>
                    1
                  </td>
</tr>
<tr>
<td>
                    #brandfail
                  </td>
<td>
                    1
                  </td>
</tr>
<tr>
<td>
                    #disgruntled
                  </td>
<td>
                    1
                  </td>
</tr>
<tr>
<td>
                    #fact
                  </td>
<td>
                    1
                  </td>
</tr>
</tbody>
</table>
</td>
<td valign="top">
<table cellpadding='0' cellspacing='0' id='box-table-a' width='100%'>
<thead>
<tr>
<th>Hashtag</th>
<th>Count</th>
</tr>
</thead>
<tbody>
<tr>
<td>
                    #MTN
                  </td>
<td>
                    32
                  </td>
</tr>
<tr>
<td>
                    #4
                  </td>
<td>
                    16
                  </td>
</tr>
<tr>
<td>
                    #IvoryCoast
                  </td>
<td>
                    15
                  </td>
</tr>
<tr>
<td>
                    #genocide
                  </td>
<td>
                    8
                  </td>
</tr>
<tr>
<td>
                    #Gbagbo
                  </td>
<td>
                    7
                  </td>
</tr>
<tr>
<td>
                    #civ2010
                  </td>
<td>
                    6
                  </td>
</tr>
<tr>
<td>
                    #FamousMzansiQuotes
                  </td>
<td>
                    4
                  </td>
</tr>
<tr>
<td>
                    #5
                  </td>
<td>
                    4
                  </td>
</tr>
<tr>
<td>
                    #fail
                  </td>
<td>
                    4
                  </td>
</tr>
<tr>
<td>
                    #Vodacom
                  </td>
<td>
                    3
                  </td>
</tr>
</tbody>
</table>
</td>
</tr>
</table>
<h2> Most Influential Recent Tweets</h2>
<h3>Vodacom</h3>
<table cellpadding='0' cellspacing='0' id='box-table-a' width='100%'>
<thead>
<tr>
<th width='48'></th>
<th width='80'>From</th>
<th width='80'>Followers</th>
<th>Tweet</th>
<th width='100'>Date</th>
</tr>
</thead>
<tbody>
<tr>
<td>
                  <img height='48' src='http://a0.twimg.com/profile_images/1219832110/Anele_Work_normal.jpg' width='48'>
                </td>
<td>
                  <a href="http://www.twitter.com/Anele" target="_blank">Anele</a>
                </td>
<td>
                  20842
                </td>
<td>
                  @sboshmafu @Vodacom111 Nice one Vodacom !
                </td>
<td>
                  13:15, 03 Mar 2011
                </td>
</tr>
<tr>
<td>
                  <img height='48' src='http://a1.twimg.com/profile_images/1249913662/Twi_normal.jpg' width='48'>
                </td>
<td>
                  <a href="http://www.twitter.com/MphoMaboi" target="_blank">MphoMaboi</a>
                </td>
<td>
                  13690
                </td>
<td>
                  Narce. Spurs then Barcelona vs Africa 11. LOVE RT @Soccer_Laduma: Spurs To Play In Vodacom Challenge http://mzan.si/iitC
                </td>
<td>
                  11:14, 01 Mar 2011
                </td>
</tr>
<tr>
<td>
                  <img height='48' src='http://a1.twimg.com/profile_images/69500304/Picture_4_normal.png' width='48'>
                </td>
<td>
                  <a href="http://www.twitter.com/Springleap" target="_blank">Springleap</a>
                </td>
<td>
                  12874
                </td>
<td>
                  THANK YOU to everyone who came by our stand at Design Indaba on the weekend! Was great meeting &amp; chatting to some&#8230; http://fb.me/AKRdTWZz
                </td>
<td>
                  09:38, 28 Feb 2011
                </td>
</tr>
<tr>
<td>
                  <img height='48' src='http://a2.twimg.com/profile_images/1237144306/167299_490042690403_648135403_6462164_5254836_n_normal.jpg' width='48'>
                </td>
<td>
                  <a href="http://www.twitter.com/khayadlanga" target="_blank">khayadlanga</a>
                </td>
<td>
                  11825
                </td>
<td>
                  Has anyone else been having problem with Vodacom this evening?
                </td>
<td>
                  22:41, 02 Mar 2011
                </td>
</tr>
<tr>
<td>
                  <img height='48' src='http://a2.twimg.com/profile_images/311471423/profile_pic_normal.jpg' width='48'>
                </td>
<td>
                  <a href="http://www.twitter.com/TeeDeluxe" target="_blank">TeeDeluxe</a>
                </td>
<td>
                  10047
                </td>
<td>
                  Vodacom are hosting a rad design competition to tap into @Springleap +27000 creative community. Contact us http://bit.ly/ihB5ZG
                </td>
<td>
                  09:55, 03 Mar 2011
                </td>
</tr>
<tr>
<td>
                  <img height='48' src='http://a3.twimg.com/profile_images/1260394507/150235_169254716434566_100000501172211_529058_7682375_n_normal.jpg' width='48'>
                </td>
<td>
                  <a href="http://www.twitter.com/clairemawisa" target="_blank">clairemawisa</a>
                </td>
<td>
                  9503
                </td>
<td>
                  What a wonderful day! Thank you everyone! &#8212; Vodacom Color Mentor Session: Claire Mawisa http://t.co/bxZgfYc via @youtube
                </td>
<td>
                  16:41, 02 Mar 2011
                </td>
</tr>
<tr>
<td>
                  <img height='48' src='http://a1.twimg.com/profile_images/268828953/SA_Rugby_CI_logo_normal.jpg' width='48'>
                </td>
<td>
                  <a href="http://www.twitter.com/bokrugby" target="_blank">bokrugby</a>
                </td>
<td>
                  9120
                </td>
<td>
                  The Sharks can equal the Vodacom Bulls’ South African record of Vodacom Super Rugby victories over Australian&#8230; http://fb.me/DGqbj8nJ
                </td>
<td>
                  12:25, 02 Mar 2011
                </td>
</tr>
<tr>
<td>
                  <img height='48' src='http://a1.twimg.com/profile_images/349363300/Rugby_normal.jpg' width='48'>
                </td>
<td>
                  <a href="http://www.twitter.com/SuperSportRugby" target="_blank">SuperSportRugby</a>
                </td>
<td>
                  6231
                </td>
<td>
                  Another round of Super Rugby and Vodacom Cup finished. Will be posting some of the match reports here shortly, in case you missed it.
                </td>
<td>
                  07:45, 27 Feb 2011
                </td>
</tr>
<tr>
<td>
                  <img height='48' src='http://a1.twimg.com/profile_images/1119264295/n573701180_1631502_8998_normal.jpg' width='48'>
                </td>
<td>
                  <a href="http://www.twitter.com/simondingle" target="_blank">simondingle</a>
                </td>
<td>
                  6038
                </td>
<td>
                  Anyone else?</p>
<p>                  “@Harkison: @simondingle Hey do you know if Vodacom is having data issues? Things not quite connecting great with me”
                </td>
<td>
                  22:27, 27 Feb 2011
                </td>
</tr>
<tr>
<td>
                  <img height='48' src='http://a1.twimg.com/profile_images/1082075850/sowetan-live-twitter-logo_normal.png' width='48'>
                </td>
<td>
                  <a href="http://www.twitter.com/SowetanLIVE" target="_blank">SowetanLIVE</a>
                </td>
<td>
                  5927
                </td>
<td>
                  Tottenham Hotspur is coming back to SA to feature in Vodacom Challenge http://bit.ly/hxlrOx
                </td>
<td>
                  11:44, 01 Mar 2011
                </td>
</tr>
</tbody>
</table>
<h3> Cell C </h3>
<table cellpadding='0' cellspacing='0' id='box-table-a' width='100%'>
<thead>
<tr>
<th width='48'></th>
<th width='80'>From</th>
<th width='80'>Followers</th>
<th>Tweet</th>
<th width='100'>Date</th>
</tr>
</thead>
<tbody>
<tr>
<td>
                  <img height='48' src='http://a3.twimg.com/profile_images/790312183/twitter2_normal.jpg' width='48'>
                </td>
<td>
                  <a href="http://www.twitter.com/ViperChill" target="_blank">ViperChill</a>
                </td>
<td>
                  5494
                </td>
<td>
                  @PICDIT In England I pay $20 for unlimited, 8mb line <img src='http://www.fuseware.net/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> . I&#8217;m using Cell C (in South Africa)
                </td>
<td>
                  22:08, 01 Mar 2011
                </td>
</tr>
<tr>
<td>
                  <img height='48' src='http://a0.twimg.com/profile_images/71579293/typewriter_jpg_normal.jpg' width='48'>
                </td>
<td>
                  <a href="http://www.twitter.com/gussilber" target="_blank">gussilber</a>
                </td>
<td>
                  4312
                </td>
<td>
                  @tesssulaman Unfortunately, you can&#8217;t use Cell C data with an iPad. At the moment, the 8ta bundles are the cheapest on the market.
                </td>
<td>
                  07:02, 03 Mar 2011
                </td>
</tr>
<tr>
<td>
                  <img height='48' src='http://a0.twimg.com/profile_images/1095556508/profile_pic_normal.jpg' width='48'>
                </td>
<td>
                  <a href="http://www.twitter.com/CellC" target="_blank">CellC</a>
                </td>
<td>
                  3149
                </td>
<td>
                  @ImprovedMagzter hi there how can we assist you. Cell C ^TM
                </td>
<td>
                  11:37, 28 Feb 2011
                </td>
</tr>
<tr>
<td>
                  <img height='48' src='http://a1.twimg.com/profile_images/186922292/mybroad_small_normal.jpg' width='48'>
                </td>
<td>
                  <a href="http://www.twitter.com/mybroadband" target="_blank">mybroadband</a>
                </td>
<td>
                  3135
                </td>
<td>
                  Cell C secures more 3G spectrum: ICASA approves Cell C’s application for additional bandwidth in the 2100MHz ban&#8230; http://bit.ly/f67mbv
                </td>
<td>
                  10:12, 02 Mar 2011
                </td>
</tr>
<tr>
<td>
                  <img height='48' src='http://a0.twimg.com/profile_images/975433817/RepublicofSouthAfrica_normal.jpg' width='48'>
                </td>
<td>
                  <a href="http://www.twitter.com/republicSA" target="_blank">republicSA</a>
                </td>
<td>
                  3083
                </td>
<td>
                  http://bit.ly/techsa Cell C stock shortages isolated: Franchises without stock of Cell C&#8217;s promotional data offers http://bit.ly/eCxAr4
                </td>
<td>
                  11:04, 03 Mar 2011
                </td>
</tr>
<tr>
<td>
                  <img height='48' src='http://a0.twimg.com/profile_images/1243393330/duncantwitter_normal.jpg' width='48'>
                </td>
<td>
                  <a href="http://www.twitter.com/mcleodd" target="_blank">mcleodd</a>
                </td>
<td>
                  2991
                </td>
<td>
                  LOL! RT @ceciliavdm: We&#8217;ve got it! A solution for transporting gazillions of SKA data! Each dish gets a Cell C dongle!
                </td>
<td>
                  16:04, 01 Mar 2011
                </td>
</tr>
<tr>
<td>
                  <img height='48' src='http://a0.twimg.com/profile_images/1072640893/ivo-goggles-twitter_normal.jpg' width='48'>
                </td>
<td>
                  <a href="http://www.twitter.com/IvoVegter" target="_blank">IvoVegter</a>
                </td>
<td>
                  2796
                </td>
<td>
                  @garymeyerza Ogilvy would have crossed a line if their apology was part of the plan. Cell C (and Nokia) did cross it. http://bit.ly/hjwPNa
                </td>
<td>
                  12:06, 01 Mar 2011
                </td>
</tr>
<tr>
<td>
                  <img height='48' src='http://a2.twimg.com/profile_images/1163858973/Free082SMS_normal.png' width='48'>
                </td>
<td>
                  <a href="http://www.twitter.com/Free082SMS" target="_blank">Free082SMS</a>
                </td>
<td>
                  2193
                </td>
<td>
                  Cell C secures more 3G spectrum http://bit.ly/f67mbv
                </td>
<td>
                  10:17, 02 Mar 2011
                </td>
</tr>
<tr>
<td>
                  <img height='48' src='http://a1.twimg.com/profile_images/1242008472/Screen_shot_2011-02-12_at_12.17.09_PM_normal.png' width='48'>
                </td>
<td>
                  <a href="http://www.twitter.com/Anatinus" target="_blank">Anatinus</a>
                </td>
<td>
                  2113
                </td>
<td>
                  I&#8217;m about as unhappy with MTN as I was with Cell C. I expected better than this endless battle with bad signals.
                </td>
<td>
                  18:40, 27 Feb 2011
                </td>
</tr>
<tr>
<td>
                  <img height='48' src='http://a3.twimg.com/profile_images/1206777608/image_normal.jpg' width='48'>
                </td>
<td>
                  <a href="http://www.twitter.com/Rubyletters" target="_blank">Rubyletters</a>
                </td>
<td>
                  1167
                </td>
<td>
                  Can anyone tell me which cell c stores still have those litte sticks of theirs in stock?
                </td>
<td>
                  10:55, 26 Feb 2011
                </td>
</tr>
</tbody>
</table>
<h3> MTN </h3>
<table cellpadding='0' cellspacing='0' id='box-table-a' width='100%'>
<thead>
<tr>
<th width='48'></th>
<th width='80'>From</th>
<th width='80'>Followers</th>
<th>Tweet</th>
<th width='100'>Date</th>
</tr>
</thead>
<tbody>
<tr>
<td>
                  <img height='48' src='http://a3.twimg.com/profile_images/502378336/TwoLines_Logo_normal.gif' width='48'>
                </td>
<td>
                  <a href="http://www.twitter.com/busrep" target="_blank">busrep</a>
                </td>
<td>
                  26562
                </td>
<td>
                  MTN Zambia in $150 mln expansion http://bit.ly/i9mrtE
                </td>
<td>
                  16:30, 01 Mar 2011
                </td>
</tr>
<tr>
<td>
                  <img height='48' src='http://a2.twimg.com/profile_images/1179214847/Slide1_normal.jpg' width='48'>
                </td>
<td>
                  <a href="http://www.twitter.com/Slikour" target="_blank">Slikour</a>
                </td>
<td>
                  12197
                </td>
<td>
                  RT @Platinum_touch: lmao RT @vhofo: lol ths is epic RT @Slikour: RT @Platinum_touch: @Slikour thats ur voice on MTN&#8217;s advert? &quot;Mawungaka Rica, Phumelinini&quot; lol
                </td>
<td>
                  09:38, 01 Mar 2011
                </td>
</tr>
<tr>
<td>
                  <img height='48' src='http://a0.twimg.com/profile_images/71579293/typewriter_jpg_normal.jpg' width='48'>
                </td>
<td>
                  <a href="http://www.twitter.com/gussilber" target="_blank">gussilber</a>
                </td>
<td>
                  4312
                </td>
<td>
                  @blackburnmike Yes, it&#8217;s their roaming agreement&#8230;very confusing when you first see MTN popping up as the ISP.
                </td>
<td>
                  22:48, 02 Mar 2011
                </td>
</tr>
<tr>
<td>
                  <img height='48' src='http://a0.twimg.com/profile_images/1209035415/HR2_normal.jpg' width='48'>
                </td>
<td>
                  <a href="http://www.twitter.com/Henre" target="_blank">Henre</a>
                </td>
<td>
                  4022
                </td>
<td>
                  Isn&#8217;t it ironic how MTN uses Range Rover to illustrate how you can check your bundle balance on the go? Least fuel economic car ever!
                </td>
<td>
                  13:40, 27 Feb 2011
                </td>
</tr>
<tr>
<td>
                  <img height='48' src='http://a2.twimg.com/profile_images/394320685/tctwitter_normal.jpg' width='48'>
                </td>
<td>
                  <a href="http://www.twitter.com/TechCentral" target="_blank">TechCentral</a>
                </td>
<td>
                  3208
                </td>
<td>
                  TechCentral latest, Vodacom, MTN say no to retail price cuts &#8211; http://bit.ly/gSXiU2
                </td>
<td>
                  18:07, 28 Feb 2011
                </td>
</tr>
<tr>
<td>
                  <img height='48' src='http://a1.twimg.com/profile_images/186922292/mybroad_small_normal.jpg' width='48'>
                </td>
<td>
                  <a href="http://www.twitter.com/mybroadband" target="_blank">mybroadband</a>
                </td>
<td>
                  3135
                </td>
<td>
                  MyBB isn&#8217;t down, though there seems to be network problems with MTN NS. Our host is unsure whether it&#8217;s DNS or the network.
                </td>
<td>
                  09:51, 01 Mar 2011
                </td>
</tr>
<tr>
<td>
                  <img height='48' src='http://a3.twimg.com/profile_images/1218059887/sipho_hlongwane9676__1__normal.jpg' width='48'>
                </td>
<td>
                  <a href="http://www.twitter.com/comradesipho" target="_blank">comradesipho</a>
                </td>
<td>
                  2883
                </td>
<td>
                  #Shell Network coverage is bad. &quot;Live coverage&quot; is subject to the grace of MTN.
                </td>
<td>
                  14:00, 03 Mar 2011
                </td>
</tr>
<tr>
<td>
                  <img height='48' src='http://a2.twimg.com/profile_images/1260431717/1fc1dc2c-5009-416a-a182-0793554cc744_normal.png' width='48'>
                </td>
<td>
                  <a href="http://www.twitter.com/innov8ive" target="_blank">innov8ive</a>
                </td>
<td>
                  2536
                </td>
<td>
                  #MobiNews | Vodacom &amp; MTN roll out Internet on TV http://bit.ly/eOo6gX &#8230; um a device with an RCA cable..o-0&#8230;doh!
                </td>
<td>
                  13:53, 03 Mar 2011
                </td>
</tr>
<tr>
<td>
                  <img height='48' src='http://a2.twimg.com/profile_images/642141788/bsatweetlogo_normal.jpg' width='48'>
                </td>
<td>
                  <a href="http://www.twitter.com/Brand_SA" target="_blank">Brand_SA</a>
                </td>
<td>
                  2413
                </td>
<td>
                  MTN, German agency to tackle e-waste http://ow.ly/45nTY
                </td>
<td>
                  12:30, 01 Mar 2011
                </td>
</tr>
<tr>
<td>
                  <img height='48' src='http://a1.twimg.com/profile_images/1259339832/268847937_normal.jpg' width='48'>
                </td>
<td>
                  <a href="http://www.twitter.com/NomaTQ" target="_blank">NomaTQ</a>
                </td>
<td>
                  2351
                </td>
<td>
                  Dear friends on MTN. If u enter the Win a Trip to watch Man U competition. Please liet me be one of the 5 friends you take along. Thank you
                </td>
<td>
                  20:50, 26 Feb 2011
                </td>
</tr>
</tbody>
</table>
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