fusionware design, a strategic user experience and creative digital engagement boutique.

Morrison concept

admin — Mon, 09 Jan 2012 15:21:53 +0000

one of many results of brainstorming session to re-imagine the morrison agency website.

role: ux designer

Holiday Inn Payment Information Page

admin — Sun, 08 Jan 2012 01:20:19 +0000

Role: Lead UX Architect, Art Director

Holiday Inn Reservation Confirmation

admin — Sun, 08 Jan 2012 00:33:20 +0000

Role: Lead UX Architect, Art Director

Holiday Inn Homepage Explorations

admin — Sun, 08 Jan 2012 00:27:10 +0000

Role: Lead UX Architect, Co-Designer, Art Direction

Holiday Inn Search Results Exploration

admin — Sun, 08 Jan 2012 00:22:07 +0000

Role: Lead UX Architect, Co-Designer, Art Direction

jobs quotes

admin — Tue, 22 Nov 2011 11:01:35 +0000

jobs quotes…putting these here so i see them often and rarely forget.

When I was 17, I read a quote that went something like: “If you live each day as if it was your last, someday you’ll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.
Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
- steve jobs

ihg manage your stay process

admin — Tue, 22 Nov 2011 01:20:20 +0000

i was tasked with redesigning the manage your reservation and cancel your reservation page. users found the previous versions confusing and often ended up calling customer service as a result. re-imagining the manage your stay process flow led to a simplified layout with specific task oriented functions.

role: lead ux architect

holiday inn packages

admin — Mon, 21 Nov 2011 23:16:47 +0000

ihg has always offered packages to their customers, however, the packages were previously listed with the many other rates that the ihg brand offers. in order to highlight packages, we created a new page specifically for this purpose. the new page offers both hotel specific and ihg brand packages. conversion on packages is up 10% since launch.

role: lead ux architect and ux designer

avivia mobile iPhone concept

admin — Tue, 11 Oct 2011 11:22:54 +0000

pitch work: a national healthcare provider tasked us with moving their brand into emerging markets. brainstorming sessions, white boarding and pizza led us down the path of a geo-location gaming health app that tracked your activity and aggregated the activity of your peers/co-workers.

role: lead ux architect, ux designer

priority club rewards

admin — Mon, 10 Oct 2011 20:42:01 +0000

priority club rewards redemption website.

role: co-designer