blog.gallucci.net | social media & search

No Halloween In My Household

giovanni@gallucci.net (giovanni gallucci) — Sat, 31 Oct 2009 10:15:09 PDT

Each year I come across more and more articles that emphasize the Catholic Church's unease about the Halloween holiday. In the past several years, our church has moved from a Halloween Festival to a Fall Festival. Well, we've heard enough. We are of the opinion that celebrating "Fall" is unfair to the other three seasons. Why are we ignoring Summer? Is it Winter's fault that it comes after Fall just by happenstance? We've decided to take it one step farther. We’re no longer “celebrating” Halloween in my household for our own personal reasons. We are also not forsaking the other...

10 Commandments for Social Media PR Agencies

giovanni@gallucci.net (giovanni gallucci) — Wed, 21 Oct 2009 11:07:54 PDT

While evaluating my firm's performance over the last few weeks as it relates to the relationships we have with our clients, I made some observations about the critical elements that define the success or failure of those relationships for us. I have come up with this list of commandments to act as a clear directive about how we behave when it comes to our relationships. Some of these come from defining challenges I personally have when dealing with clients, some address the approach I take with online public relations, and others just make sense from a "best practices" point-of-view. We...

Despunn, Discarded, and Demoralized

giovanni@gallucci.net (giovanni gallucci) — Mon, 19 Oct 2009 22:18:14 PDT

Not really. That's a great headline though! Looks like it got you here. :-) But I am pouting a little bit. So, what's all this fuss I keep hearing about my latest article being discarded on Sphinn? I just got an email from a Sphinn mod (mods[at]sphinn[dot]com) telling me my latest article was pulled because "it violates the guidelines about giveaways." SUBJECT: "Submission Discarded" Body: "Hello - Your submission at Sphinn: YouTube Video Giveaway Case Study - Giving Away $100,000 For A Video was discarded by a moderator for the following reason: Submission pulled because it violates the guidelines about...

How To: Extreme Video Marketing! $100,000.00 YouTube Video Giveaway Case Study

giovanni@gallucci.net (giovanni gallucci) — Sat, 24 Oct 2009 20:42:54 PDT

So you want to win $100,000.00? I'm working with LashAllureMD.com on a product launch where we are hosting an online video giveaway and giving away $100,000 to one winner. Interested in how we're going about it? I'll be posting several articles on our process throughout this giveaway and will produce a case study on the whole affair when we're done. We are looking to be as inclusive as possible with this giveaway, so the rules on creating the video entry are really simple. We ask the contestants to tell us, in video form, what they will do with the money...

Special Offers For Facebook Fans

giovanni@gallucci.net (giovanni gallucci) — Fri, 16 Oct 2009 18:05:40 PDT

So you’ve got your new fancy new Facebook fan page and you aren’t sure what to do with it. We cover several great uses for the fan page in “Facebook Marketing: An Hour A Day.” However we want to focus directly on one particular campaign tactic that has been deployed by others. We’re talking about using Facebook to promote special offers to fans using Facebook as the exclusive channel for access to these deals. As with most, if not all social media marketing campaigns, we need some sign posts to measure success and help recognize challenges on our campaigns. Since...